{"id":25528,"date":"2026-05-21T00:00:15","date_gmt":"2026-05-21T04:00:15","guid":{"rendered":"https:\/\/www.criteo.com\/?p=418387"},"modified":"2026-05-21T00:54:09","modified_gmt":"2026-05-21T04:54:09","slug":"why-your-strategy-needs-a-cross-channel-reality-check","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/why-your-strategy-needs-a-cross-channel-reality-check\/","title":{"rendered":"\u5206\u65ad\u3055\u308c\u305f\u5e83\u544a\u904b\u7528\u306b\u7d42\u6b62\u7b26\u3002\u4eca\u6c42\u3081\u3089\u308c\u308b\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3068\u306f\uff1f"},"content":{"rendered":"<p class=\"p2\">\u76f4\u8fd1\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u601d\u3044\u51fa\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u5e83\u544a\u30921\u3064\u898b\u305f\u3060\u3051\u3067\u3001\u305d\u306e\u5834\u3067\u3059\u3050\u306b\uff3b\u4eca\u3059\u3050\u8cfc\u5165\uff3d\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u7d4c\u9a13\u306f\u3001\u305d\u3046\u591a\u304f\u306a\u3044\u306f\u305a\u3067\u3059\u3002\u73fe\u4ee3\u306e\u6d88\u8cbb\u8005\u306f\u3001\u6570\u5341\u7a2e\u985e\u306b\u3082\u304a\u3088\u3076\u591a\u69d8\u306a\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u3001\u5546\u54c1\u3092\u767a\u898b\u3057\u3001\u6bd4\u8f03\u30fb\u691c\u8a0e\u3092\u91cd\u306d\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u306b\u81f3\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p2\">\u4f8b\u3048\u3070\u3001 SNS \u306e\u52d5\u753b\u3067\u30d6\u30e9\u30f3\u30c9\u3092\u77e5\u308a\u3001\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u3084\u30ec\u30d3\u30e5\u30fc\u8a18\u4e8b\u3067\u4fa1\u683c\u3084\u8a55\u5224\u3092\u6bd4\u8f03\u3057\u3001\u6570\u65e5\u5f8c\u306b\u691c\u7d22\u5e83\u544a\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u3092\u304d\u3063\u304b\u3051\u306b\u8cfc\u5165\u3092\u6c7a\u3081\u308b\u2015\u2015\u3053\u3046\u3057\u305f\u884c\u52d5\u306f\u3001\u3044\u307e\u3084\u3054\u304f\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p2\">\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u91cd\u8981\u306a\u306e\u306f\u3001\u300c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u63a5\u89e6\u3057\u305f\u304b\u300d\u3084\u300c\u3069\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3067\u898b\u305f\u304b\u300d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6d88\u8cbb\u8005\u304c\u6c42\u3081\u3066\u3044\u308b\u306e\u306f\u3001\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3067\u3059\u3002<\/p>\n<p class=\"p3\">\u3060\u304b\u3089\u3053\u305d\u3001\u4eca\u4f01\u696d\u306b\u554f\u308f\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u5e83\u544a\u6226\u7565\u3092\u300c\u30c1\u30e3\u30cd\u30eb\u4e2d\u5fc3\u300d\u3067\u8a2d\u8a08\u3059\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u300c\u9867\u5ba2\u4e2d\u5fc3\u300d\u3067\u8a2d\u8a08\u3059\u308b\u306e\u304b\u3068\u3044\u3046\u8996\u70b9\u3067\u3059\u3002<\/p>\n<h2 class=\"p1\"><b>\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u306b\u5e83\u304c\u308b\u30b3\u30de\u30fc\u30b9\u30fb\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9<\/b><b><\/b><\/h2>\n<p class=\"p1\">\u6d88\u8cbb\u8005\u884c\u52d5\u304c\u8907\u96d1\u5316\u3059\u308b\u306a\u304b\u3067\u3001\u4f01\u696d\u306b\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u5358\u306b\u3088\u308a\u591a\u304f\u306e\u4eba\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u5e83\u544a\u75b2\u308c\u3092\u5f15\u304d\u8d77\u3053\u3059\u3053\u3068\u306a\u304f\u3001\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u5c4a\u3051\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p class=\"p1\">\u3057\u304b\u3057\u3001\u8907\u6570\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u3064\u306a\u304e\u5408\u308f\u305b\u308b\u3060\u3051\u3067\u306f\u3001\u3053\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u5fc5\u8981\u306a\u306e\u306f\u3001\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u3067\u3082\u6a5f\u80fd\u3059\u308b\u4e00\u5143\u5316\u3055\u308c\u305f\u30c7\u30fc\u30bf\u30ec\u30a4\u30e4\u30fc\u3068\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u672a\u6765\u306e\u8cfc\u8cb7\u884c\u52d5\u3092\u4e88\u6e2c\u3059\u308b\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3067\u3059\u3002<\/p>\n<p class=\"p1\">Criteo \u306e AI \u306f\u307e\u3055\u306b\u3053\u306e\u8ab2\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30e1\u30c7\u30a3\u30a2\u30d0\u30a4\u30a4\u30f3\u30b0\u3092\u81ea\u52d5\u5316\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u3079\u304d\u5bfe\u8c61\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308b\u78ba\u7387\u304c\u6700\u3082\u9ad8\u3044\u30c1\u30e3\u30cd\u30eb\u3001\u5165\u672d\u5358\u4fa1\u3001\u5bfe\u8c61\u306b\u8868\u793a\u3059\u3079\u304d\u5546\u54c1\u3092\u4e8b\u524d\u306b\u4e88\u6e2c\u3057\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u30c1\u30e3\u30cd\u30eb\u3084\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u305d\u306e\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u3069\u306e\u3088\u3046\u306a\u30a4\u30f3\u30c6\u30ea\u30b8\u30a7\u30f3\u30b9\u3067\u9867\u5ba2\u3068\u3064\u306a\u304c\u308b\u304b\u3067\u3059\u3002<\/p>\n<p class=\"p2\">\u4e3b\u8981\u306a<span class=\"s1\"> SNS <\/span>\u3067\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u9ad8\u3044\u52d5\u753b\u304b\u3089\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30fb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u3067\u306e\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001\u3042\u308b\u3044\u306f\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u4e0a\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u307e\u3067\u3001<span class=\"s1\">Criteo <\/span>\u3068\u9023\u643a\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u521d\u304b\u3089\u30c1\u30e3\u30cd\u30eb\u3068\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u8d85\u3048\u305f\u7d71\u5408\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7df4\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"p1\"><b>\u305d\u306e\u57fa\u76e4\u3068\u306a\u308b\u306e\u304c\u3001\u5f53\u793e\u304c\u4fdd\u6709\u3059\u308b\u5927\u898f\u6a21\u306a\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/b><b><\/b><\/p>\n<ul class=\"ak-ul\" data-local-id=\"92181506-eb1d-46f4-bd4c-d0ded2cfeeb0\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"bulletList\" data-prosemirror-node-block=\"true\">\n<li data-local-id=\"3062ed08-36a7-4822-90f8-7cfb4418575f\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p class=\"p1\"><span class=\"s1\"><b>1<\/b><\/span><b>\u5146\u30c9\u30eb\u898f\u6a21\u306e\u5b9f\u969b\u306e\u53d6\u5f15\uff1a<\/b><span class=\"s1\">Criteo<\/span>\u306e<span class=\"s1\"> AI <\/span>\u306f\u3001<span class=\"s1\">SNS <\/span>\u4e0a\u306e\u30af\u30ea\u30c3\u30af\u3084\u63a8\u6e2c\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u306f\u306a\u304f\u3001\u30ea\u30a2\u30eb\u306a\u8cfc\u8cb7\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u3044\u307e\u3059\u3002<b>\u8cb4\u793e\u306b\u3068\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8\uff1a<\/b>\u5f93\u6765\u306e\u610f\u56f3\u30b7\u30b0\u30ca\u30eb\u304c\u5f62\u6210\u3055\u308c\u308b\u524d\u306e\u6bb5\u968e\u3067\u3001\u5c06\u6765\u306e\u8cfc\u5165\u8005\u3084\u4fa1\u5024\u306e\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u7279\u5b9a\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5185\u306e\u30c7\u30fc\u30bf\u3060\u3051\u3067\u306f\u767a\u898b\u3067\u304d\u306a\u3044\u6f5c\u5728\u9867\u5ba2\u306b\u3082\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<li data-local-id=\"2330794a-c7ea-4985-b4e9-a4fd4b9ee2c2\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p class=\"p1\"><span class=\"s1\"> <b>45<\/b><\/span><b>\u5104\u4ef6\u306b\u304a\u3088\u3076<\/b><span class=\"s1\"><b> SKU <\/b><\/span><b>\u30ab\u30bf\u30ed\u30b0\uff1a<\/b>\u5f53\u793e\u306f\u6d88\u8cbb\u8005\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u3067\u5b9f\u969b\u306b\u691c\u7d22\u3001\u6bd4\u8f03\u3001\u8cfc\u5165\u3057\u3066\u3044\u308b\u3082\u306e\u3092\u628a\u63e1\u3057\u3066\u3044\u307e\u3059\u3002<b>\u8cb4\u793e\u306b\u3068\u3063\u3066\u306e\u30e1\u30ea\u30c3\u30c8\uff1a<\/b>\u5f53\u793e\u306e\u30a8\u30f3\u30b8\u30f3\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u5358\u4e00\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3<span class=\"s1\">*<\/span>\u3067\u306f\u5b9f\u73fe\u3067\u304d\u306a\u3044\u7cbe\u5ea6\u3067\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u610f\u6b32\u3068\u8cb4\u793e\u306e\u5546\u54c1\u3092\u30de\u30c3\u30c1\u30f3\u30b0\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"p1\"><span class=\"s1\">*<\/span>\u5e83\u544a\u6d3b\u52d5\u306b\u304a\u3051\u308b\u300c\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u300d\u3068\u306f\u3001\u30c7\u30fc\u30bf\u7ba1\u7406\u304b\u3089\u5e83\u544a\u904b\u7528\u307e\u3067\u304c\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5185\u3067\u5b8c\u7d50\u3059\u308b\u3001\u30af\u30ed\u30fc\u30ba\u30c9\u306a\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30a8\u30b3\u30b7\u30b9\u30c6\u30e0\u3092\u6307\u3057\u307e\u3059\u3002<span class=\"s1\">Facebook<\/span>\uff08<span class=\"s1\">Meta<\/span>\uff09\u3001<span class=\"s1\">Google<\/span>\u3001<span class=\"s1\">Amazon <\/span>\u306a\u3069\u304c\u4ee3\u8868\u7684\u306a\u4f8b\u3067\u3001\u5e83\u544a\u4e3b\u306f\u3053\u308c\u3089\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u4fdd\u6709\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u30c7\u30fc\u30bf\u3068\u5e83\u544a\u30a4\u30f3\u30d5\u30e9\u3092\u5229\u7528\u3057\u3066\u914d\u4fe1\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<\/li>\n<\/ul>\n<h2 class=\"p1\"><b>\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30b3\u30de\u30fc\u30b9\u304c<\/b><span class=\"s1\"><b> ROAS <\/b><\/span><b>\u306b\u4e0e\u3048\u308b\u5f71\u97ff<\/b><b><\/b><\/h2>\n<p class=\"p1\">\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u5206\u65ad\u5316\u3055\u308c\u305f\u6700\u9069\u5316\u3092\u7d9a\u3051\u308b\u6642\u4ee3\u306f\u3001\u7d42\u308f\u308a\u3092\u8fce\u3048\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u4eca\u6c42\u3081\u3089\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u3068 SNS \u3092\u6a2a\u65ad\u3057\u306a\u304c\u3089\u3001\u6d88\u8cbb\u8005\u4f53\u9a13\u3068\u5e83\u544a\u6210\u679c\u306e\u4e21\u65b9\u3092\u7dcf\u5408\u7684\u306b\u6700\u9069\u5316\u3059\u308b\u30a2\u30d7\u30ed\u30fc\u30c1\u3067\u3059\u3002<\/p>\n<p class=\"p2\"><span class=\"s1\">Criteo <\/span>\u3092\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\u578b\u306e\u7d71\u5408\u30a8\u30f3\u30b8\u30f3\u3068\u3057\u3066\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5e83\u544a\u4e3b\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u4e00\u5143\u7684\u306b\u904b\u7528\u3057\u306a\u304c\u3089\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u76ee\u6a19\u306e\u9054\u6210\u3068\u3001\u6d88\u8cbb\u8005\u304c\u671f\u5f85\u3059\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u4f53\u9a13\u306e\u4e21\u7acb\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u6226\u7565\u3092\u7d71\u4e00\u3059\u308b\u3053\u3068\u306e\u5177\u4f53\u7684\u306a\u5f71\u97ff\uff1a<\/p>\n<ul class=\"ak-ul\" data-local-id=\"37e25362-cf43-4ff9-9d06-682bab312065\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"bulletList\" data-prosemirror-node-block=\"true\">\n<li data-local-id=\"d3db7dfb-24de-4380-906f-3a75330e5e59\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p class=\"p1\"><b>\u76f8\u4e92\u5b66\u7fd2\u3067<\/b><span class=\"s1\"><b> ROAS <\/b><\/span><b>\u3092\u5411\u4e0a\uff1a<\/b><span class=\"s1\">Criteo <\/span>\u306f<span class=\"s1\"> AI <\/span>\u3092\u6d3b\u7528\u3057\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u4e88\u7b97\u914d\u5206\u3092\u63a1\u7528\u3057\u3066\u304a\u308a\u3001\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u624b\u52d5\u3067\u884c\u3046\u4e88\u7b97\u914d\u5206\u306b\u983c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u4e0a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u300c\u8ab0\u304c\u8cfc\u5165\u3057\u3066\u3044\u308b\u306e\u304b\u300d\u3092<span class=\"s1\"> SNS <\/span>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5b66\u7fd2\u3055\u305b\u3001\u9006\u306b<span class=\"s1\"> SNS <\/span>\u5074\u306e\u5b66\u7fd2\u7d50\u679c\u3082\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u65bd\u7b56\u306b\u6d3b\u7528\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\u3067\u76f8\u4e92\u5b66\u7fd2\u3092\u884c\u3046\u7d71\u5408\u578b\u6226\u7565\u3092\u63a1\u7528\u3057\u305f\u5e83\u544a\u4e3b\u306f\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u5358\u4f53\u3067\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u5834\u5408\u3068\u6bd4\u8f03\u3057\u3066\u3001<span class=\"s1\">SNS <\/span>\u3068\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u914d\u4fe1\u306b\u3088\u3063\u3066\u3001\u6700\u5927<span class=\"s1\"> 20% <\/span>\u306e<span class=\"s1\"> ROAS <\/span>\u5411\u4e0a\u3092\u9054\u6210\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<\/li>\n<li data-local-id=\"2dbd9601-0f10-42e0-98a2-10055936eed3\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p class=\"p1\"><b>\u3053\u308c\u307e\u3067\u30ea\u30fc\u30c1\u3067\u304d\u3066\u3044\u306a\u304b\u3063\u305f\u65b0\u898f\u30b7\u30e7\u30c3\u30d1\u30fc\u306e\u767a\u898b\uff1a<\/b>\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3067\u306f\u3001\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u91cd\u8907\u914d\u4fe1\u3084\u4e88\u7b97\u306e\u7121\u99c4\u3092\u61f8\u5ff5\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"s1\"><b>Criteo <\/b><\/span><b>\u306f\u3001 <\/b><span class=\"s1\"><b>Meta <\/b><\/span><b>\u306a\u3069\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u7af6\u5408\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u305d\u308c\u3089\u3092\u88dc\u5b8c\u3059\u308b\u5f62\u3067\u6a5f\u80fd\u3057\u307e\u3059\u3002<\/b>\u6700\u65b0\u306e\u5206\u6790\u3067\u306f\u3001<span class=\"s1\"> Meta <\/span>\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u914d\u4fe1\u3068\u4e26\u884c\u3057\u3066<span class=\"s1\"> <b>Criteo <\/b><\/span><b>\u3092\u6d3b\u7528\u3057\u305f\u5834\u5408\u3001<\/b><span class=\"s1\"><b> Meta <\/b><\/span><b>\u4e0a\u3067\u7372\u5f97\u3057\u305f\u30af\u30ea\u30c3\u30af\u30e6\u30fc\u30b6\u30fc\u306e\u3046\u3061\u6700\u5927<\/b><span class=\"s1\"><b>90<\/b><\/span><b>\uff05\u304c\u300c\u30cd\u30c3\u30c8\u30cb\u30e5\u30fc\u300d\u306a\u65b0\u898f\u30b7\u30e7\u30c3\u30d1\u30fc\u3067\u3042\u308b\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/b>\u30af\u30ed\u30b9\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u4e00\u5143\u7684\u306b\u7d71\u5408\u3059\u308b\u3053\u3068\u3067\u3001\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u540c\u3058\u30e6\u30fc\u30b6\u30fc\u3092\u4e8c\u91cd\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308b\u3053\u3068\u3092\u9632\u3052\u307e\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u6a2a\u65ad\u578b\u306e\u6226\u7565\u3092\u4e00\u5143\u7ba1\u7406\u3059\u308b\u3053\u3068\u3067\u3001\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u904e\u5270\u306a\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u9632\u304e\u306a\u304c\u3089\u3001\u5e83\u544a\u8cbb\u3092\u3088\u308a\u52b9\u7387\u7684\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30ab\u30cb\u30d0\u30ea\u30bc\u30fc\u30b7\u30e7\u30f3\uff08\u5171\u98df\u3044\uff09\u3092\u6291\u3048\u3064\u3064\u3001SNS \u3068\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u5168\u4f53\u3067\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30eb\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3067\u304d\u307e\u3059\u3002<\/p>\n<\/li>\n<li data-local-id=\"768c33a9-3659-4ca6-9491-179e69aa19f0\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p class=\"p1\"><b>\u4e00\u8cab\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3092\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3067\uff1a<\/b>\u4e00\u8cab\u6027\u3092\u4fdd\u3064\u305f\u3081\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e16\u754c\u89b3\u304b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30c7\u30fc\u30bf\u306e\u3069\u3061\u3089\u304b\u3092\u9078\u3076\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002 Criteo \u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30fb\u30c4\u30fc\u30eb\u30ad\u30c3\u30c8\u306f\u3001\u8cfc\u5165\u307e\u3067\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u898b\u636e\u3048\u306a\u304c\u3089\u3001\u3053\u306e2\u3064\u3092\u4e21\u7acb\u3055\u305b\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u00b7 <b>\u52d5\u753b\u5e83\u544a\uff1a<\/b>SNS \u306e\u30d5\u30a3\u30fc\u30c9\u3067\u3082\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u30fb\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u4e0a\u3067\u3082\u3001\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3057\u3066\u9ad8\u3044\u95a2\u9023\u6027\u3092\u78ba\u4fdd\u3057\u305f\u3001\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u9ad8\u3044\u52d5\u753b\u3067\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u00b7<b>\u30a2\u30c0\u30d7\u30c6\u30a3\u30d6\u5e83\u544a\uff1a<\/b>\u3042\u3089\u3086\u308b\u74b0\u5883\u306b\u81ea\u52d5\u3067\u6700\u9069\u5316\u3055\u308c\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u3088\u308a\u3001\u624b\u9593\u3092\u6e1b\u3089\u3057\u3066\u898f\u6a21\u3092\u62e1\u5927\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u00b7<b>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\uff1a<\/b>\u4e88\u6e2c AI \u306b\u3088\u308b 1:1 \u306e\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u306b\u3088\u3063\u3066\u3001\u57fa\u672c\u7684\u306a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6a5f\u80fd\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p2\"><span class=\"s1\">\u00b7<\/span><b>\u30ab\u30b9\u30bf\u30e0\u30ec\u30a4\u30a2\u30a6\u30c8\uff08\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u4ed8\u304d\u306e\u30aa\u30fc\u30d0\u30fc\u30ec\u30a4\uff09\uff1a<\/b>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u3068\u8cb4\u793e\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u30fb\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\uff08\u8272\u3001\u30ed\u30b4\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u30d7\u30ec\u30df\u30a2\u30e0\u306a\u30d6\u30e9\u30f3\u30c9\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u96f0\u56f2\u6c17\u3092\u91b8\u3057\u51fa\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u7372\u5f97\u306e\u4e21\u7acb\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p data-local-id=\"2e363191ee8a\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">\n<\/li>\n<\/ul>\n<h2 class=\"p1\"><b>\u4eca\u3053\u305d\u30c1\u30e3\u30cd\u30eb\u306e\u58c1\u3092\u58ca\u3059\u3068\u304d<\/b><b><\/b><\/h2>\n<p class=\"p1\">\u6b21\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u751f\u307e\u308c\u308b\u306e\u304b\u3092\u4e88\u6e2c\u3057\u7d9a\u3051\u308b\u6642\u4ee3\u306f\u7d42\u308f\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u4eca\u3001\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u3001\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u5206\u65ad\u3055\u308c\u305f\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001\u6d88\u8cbb\u8005\u8d77\u70b9\u3067\u7d71\u5408\u3055\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u3059\u3002<\/p>\n<p class=\"p1\">Criteo \u306f\u3001\u6d88\u8cbb\u8005\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u3064\u306a\u304e\u3001SNS \u3067\u306e\u5546\u54c1\u767a\u898b\u304b\u3089\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u3001\u4e00\u8cab\u3057\u305f\u4f53\u9a13\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u3092\u307e\u305f\u3044\u3067\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3068 AI \u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u304c\u671f\u5f85\u3059\u308b\u30b7\u30fc\u30e0\u30ec\u30b9\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u4f53\u9a13\u3092\u63d0\u4f9b\u3067\u304d\u307e\u3059\u3002<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.criteo.com\/jp\/platform\/commerce-growth\/\" target=\"_blank\" rel=\"noopener\">Commerce Growth<\/a><\/span> 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