{"id":25668,"date":"2026-06-16T00:00:42","date_gmt":"2026-06-16T04:00:42","guid":{"rendered":"https:\/\/www.criteo.com\/?p=413152"},"modified":"2026-06-17T01:11:28","modified_gmt":"2026-06-17T05:11:28","slug":"upper-funnel-real-results","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/upper-funnel-real-results\/","title":{"rendered":"\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u304c\u3082\u305f\u3089\u3059\u6210\u679c\uff1a\u30c7\u30a3\u30b9\u30ab\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3\u3092\u53ce\u76ca\u306b\u3064\u306a\u3052\u308b\u65b9\u6cd5"},"content":{"rendered":"<p class=\"p1\">\u00a0\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u53b3\u3057\u304f\u554f\u308f\u308c\u308b\u4eca\u3001\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u65bd\u7b56\u306f\u300c\u6210\u679c\u304c\u898b\u3048\u306b\u304f\u3044\u300d\u3068\u3044\u3046\u7406\u7531\u3067\u5f8c\u56de\u3057\u306b\u3055\u308c\u304c\u3061\u3067\u3059\u3002\u77ed\u671f\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u3089\u306a\u3044\u5834\u5408\u306f\u3001\u672c\u5f53\u306b\u610f\u5473\u304c\u306a\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p class=\"p1\">\u7d50\u8ad6\u304b\u3089\u8a00\u3046\u3068\u3001\u6210\u679c\u306f\u78ba\u304b\u306b\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u554f\u984c\u306f\u65bd\u7b56\u3067\u306f\u306a\u304f\u3001\u6e2c\u5b9a\u306e\u8a2d\u8a08\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u8a8d\u77e5\u62e1\u5927\u3068\u9700\u8981\u559a\u8d77\u3092\u72d9\u3046\u300c\u30c7\u30a3\u30b9\u30ab\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3*\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u51fa\u767a\u70b9\u3067\u3059\u3002\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u8a2d\u8a08\u306b\u7d44\u307f\u8fbc\u3080\u3053\u3068\u3067\u3001\u305d\u306e\u5f71\u97ff\u306f\u8a8d\u77e5\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3082\u6ce2\u53ca\u3057\u3001\u7d50\u679c\u3068\u3057\u3066\u6295\u8cc7\u5bfe\u52b9\u679c\uff08ROI\uff09\u6539\u5584\u3078\u3068\u7d50\u3073\u3064\u304d\u307e\u3059\u3002<\/p>\n<p>*\u30c7\u30a3\u30b9\u30ab\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3\u3068\u306f\u3001\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u3092\u65b0\u305f\u306a\u9867\u5ba2\u306b\u898b\u3064\u3051\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u65bd\u7b56\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u91cd\u8981\u306a\u306e\u306f\u3001\u8ffd\u3046\u3079\u304d\u6307\u6a19\u3092\u62bc\u3055\u3048\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u3067\u5404\u63a5\u70b9\u3092\u3064\u306a\u3052\u3066\u6349\u3048\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u53ce\u76ca\u306b\u5bfe\u3059\u308b\u6709\u610f\u306a\u52b9\u679c\u3092\u8a3c\u660e\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p class=\"p2\">\u3053\u3053\u304b\u3089\u306f\u5177\u4f53\u7684\u306b\u6398\u308a\u4e0b\u3052\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2 class=\"p1\"><b>\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u306b\u6295\u8cc7\u3059\u3079\u304d\u7406\u7531<\/b><b><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h2>\n<p class=\"p1\">\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u3067\u91cd\u8981\u306a\u306e\u306f\u3001\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u5370\u8c61\u3092\u3064\u304f\u308b\u3053\u3068\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9577\u671f\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u9375\u306b\u306a\u308a\u307e\u3059\u3002\u30c7\u30a3\u30b9\u30ab\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u5546\u54c1\u3092\u65b0\u305f\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5c4a\u3051\u3001\u30ea\u30fc\u30c1\u3092\u62e1\u5927\u3057\u3066\u3001\u5c06\u6765\u306e\u9700\u8981\u3092\u80b2\u3066\u307e\u3059\u3002<\/p>\n<p class=\"p2\">\u3053\u3053\u3067<span class=\"s1\"> ROI <\/span>\u306b\u95a2\u3059\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u4e00\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u767a\u898b\u3092\u4fc3\u3059\u65bd\u7b56\u3078\u306e\u6295\u8cc7\u306f\u3001\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u898b\u8fbc\u307f\u5c64\uff08\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\uff09\u306e\u91cf\u3068\u8cea\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u3078\u306e\u6295\u8cc7\u3092\u73fe\u5728\u306e\u30e1\u30c7\u30a3\u30a2\u30df\u30c3\u30af\u30b9\u306b\u7d44\u307f\u8fbc\u3080\u4f01\u696d\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5168\u4f53\u306e <span class=\"s1\">ROI <\/span>\u3092\u7740\u5b9f\u306b\u6539\u5584\u3067\u304d\u307e\u3059\u3002\u4e3b\u306a\u52b9\u679c\u3068\u3057\u3066\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u8cfc\u5165\u610f\u6b32\u306e\u9ad8\u3044\u6f5c\u5728\u9867\u5ba2\u306b\u65e9\u3081\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u3067\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u30b3\u30b9\u30c8\u3092\u7bc0\u7d04<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u7406\u89e3\u304c\u9032\u3093\u3060\u6d88\u8cbb\u8005\u306e\u5897\u52a0\u306b\u3088\u308a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4e0a\u6607<\/li>\n<li>\u30d6\u30e9\u30f3\u30c9\u4e3b\u5c0e\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u8a2d\u8a08\u306b\u3088\u308a\u3001\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08<span class=\"s1\">LTV<\/span>\uff09\u304c\u5411\u4e0a<\/li>\n<\/ul>\n<p class=\"p1\">\u5b9f\u969b\u306b\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u65bd\u7b56\u3068\u3057\u3066\u8907\u6570\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3044\u308b\u5e83\u544a\u4e3b\u3067\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u7387\u304c\u5e73\u574735%\u306b\u9054\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p2\">\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u3078\u306e\u53d6\u308a\u7d44\u307f\u306f\u3001\u53ce\u76ca\u6210\u9577\u306b\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<a href=\"https:\/\/www.criteo.com\/jp\/blog\/ad-budgeting-101-maximize-your-media-spend\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">\u30b9\u30de\u30fc\u30c8\u306a\u4e88\u7b97\u6226\u7565<\/span><\/a>\u3068\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001\u305d\u306e\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u3055\u3089\u306b\u62bc\u3057\u4e0a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2 class=\"p1\"><b>\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u3067\u8ffd\u3046\u3079\u304d\u6307\u6a19\u3068\u306f\uff1f<\/b><\/h2>\n<p class=\"p1\">\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u65bd\u7b56\u306e<span class=\"s1\">\u00a0ROI\u00a0<\/span>\u3092\u5b9f\u8a3c\u3059\u308b\u306b\u306f\u3001\u8868\u9762\u7684\u306a\u6570\u5024\u306b\u3068\u3069\u307e\u3089\u305a\u3001\u3088\u308a\u5e83\u3044\u8996\u70b9\u3067\u52b9\u679c\u3092\u6349\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3053\u3067\u898b\u308b\u3079\u304d\u306a\u306e\u306f\u3001\u77ed\u671f\u7684\u306a\u53cd\u5fdc\u3068\u9577\u671f\u7684\u306a\u58f2\u4e0a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u5206\u3051\u3066\u8ffd\u8de1\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p><strong>1.\u00a0 \u77ed\u671f\u7684\u306a\u6307\u6a19<br \/>\n<\/strong>\u30c7\u30a3\u30b9\u30ab\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3\u306b\u7279\u5316\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u4eca\u3053\u306e\u77ac\u9593\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3069\u3046\u97ff\u3044\u3066\u3044\u308b\u306e\u304b\u3092\u6349\u3048\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002\u307e\u305a\u306f\u3053\u3053\u3067\u3001\u914d\u4fe1\u304c\u610f\u56f3\u3069\u304a\u308a\u306b\u6a5f\u80fd\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\n<p class=\"p1\">\u8a2a\u554f\u6570\uff1a\u8cb4\u793e\u306e\u5e83\u544a\u3092\u898b\u305f\u5f8c\u306b\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u305f\u4eba\u306e\u6570<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff08CTR\uff09\uff1a\u5e83\u544a\u3092\u898b\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u5b9f\u969b\u306b\u8208\u5473\u3092\u6301\u3061\u3001\u30af\u30ea\u30c3\u30af\u3057\u305f\u5272\u5408<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u30b5\u30a4\u30c8\u95b2\u89a7\u6642\u9593\uff1a\u30e6\u30fc\u30b6\u30fc\u304c\u3059\u3050\u306b\u96e2\u8131\u305b\u305a\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8aad\u307f\u9032\u3081\u3066\u3082\u3089\u3048\u3066\u3044\u308b\u304b\u3092\u793a\u3059\u6307\u6a19<\/p>\n<\/li>\n<li>\n<p class=\"p1\">\u30c0\u30a4\u30ec\u30af\u30c8\u30bb\u30fc\u30eb\u30b9\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u76f4\u63a5\u7684\u306b\u8cfc\u5165\u306b\u3064\u306a\u304c\u3063\u305f\u58f2\u4e0a<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">\u3053\u308c\u3089\u306e<span class=\"s1\"> KPI <\/span>\u306f\u77ed\u671f\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30b9\u30ca\u30c3\u30d7\u30b7\u30e7\u30c3\u30c8\u3067\u3059\u3002\u3067\u3059\u304c\u3001\u3053\u308c\u306f\u3042\u304f\u307e\u3067\u5358\u306a\u308b\u51fa\u767a\u70b9\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u6e2c\u5b9a\u3092\u6b62\u3081\u3066\u3057\u307e\u3046\u3068\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306e\u4fa1\u5024\u3092\u904e\u5c0f\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p class=\"p1\"><strong>2. ROI<span class=\"s1\">\u5168\u4f53\u3092\u6349\u3048\u308b\u6307\u6a19<br \/>\n<\/span><\/strong>\u3053\u3053\u3067\u306f\u3001\u30c7\u30a3\u30b9\u30ab\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3\u65bd\u7b56\u304c\u3082\u305f\u3089\u3059\u3001\u3088\u308a\u5e83\u3044\u5f71\u97ff\u306b\u76ee\u3092\u5411\u3051\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u6307\u6a19\u3092\u901a\u3058\u3066\u3001\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u65bd\u7b56\u304c\u5c06\u6765\u7684\u306a\u6d88\u8cbb\u8005\u884c\u52d5\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u306e\u304b\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li class=\"p1\">\u30a2\u30b7\u30b9\u30c8\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff1a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6d88\u8cbb\u8005\u306e\u8cfc\u5165\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u306e\u521d\u671f\u6bb5\u968e\u3067\u5927\u304d\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u304b<\/li>\n<li class=\"p1\">\u30d3\u30e5\u30fc\u30b9\u30eb\u30fc\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff1a\u5e83\u544a\u95b2\u89a7\u5f8c\u306b\u30af\u30ea\u30c3\u30af\u305b\u305a\u306b\u767a\u751f\u3057\u305f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4ef6\u6570<\/li>\n<li class=\"p1\">\u30a4\u30f3\u30af\u30ea\u30e1\u30f3\u30bf\u30ea\u30c6\u30a3\uff1a\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u306a\u304b\u3063\u305f\u3089\u751f\u307e\u308c\u306a\u304b\u3063\u305f\u3067\u3042\u308d\u3046\u58f2\u4e0a<\/li>\n<li class=\"p1\">\u30d6\u30e9\u30f3\u30c9\u30ea\u30d5\u30c8\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff1a\u8a8d\u77e5\u5ea6\u306e\u6d78\u900f\u3084\u3001\u6307\u540d\u691c\u7d22\u30fb\u30d6\u30e9\u30f3\u30c9\u63a5\u89e6\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u304b\u78ba\u8a8d\u3059\u308b\u6307\u6a19<\/li>\n<li class=\"p1\">\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u30fb\u30a4\u30f3\u30b5\u30a4\u30c8\uff1a\u5546\u54c1\u95b2\u89a7\u3084\u4f1a\u54e1\u767b\u9332\u3001\u30ea\u30d4\u30fc\u30c8\u306a\u3069\u3001\u6d88\u8cbb\u8005\u304c\u691c\u8a0e\u304b\u3089\u8cfc\u5165\u30fb\u518d\u8cfc\u5165\u3078\u9032\u3093\u3067\u3044\u308b\u304b<\/li>\n<\/ul>\n<p class=\"p1\">\u77ed\u671f\u7684\u306a\u6307\u6a19\u3068\u9577\u671f\u7684\u306a\u6307\u6a19\u3092\u3042\u308f\u305b\u3066\u898b\u308b\u3053\u3068\u3067\u3001ROI\u3092\u3088\u308a\u591a\u89d2\u7684\u306b\u6349\u3048\u3089\u308c\u307e\u3059\u3002\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8208\u5473\u3092\u5f15\u304f\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u5411\u4e0a\u3001\u9867\u5ba2\u7dad\u6301\u306e\u5f37\u5316\u3001\u305d\u3057\u3066\u30d3\u30b8\u30cd\u30b9\u3078\u306e\u9577\u671f\u7684\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u307e\u3067\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306b\u308f\u305f\u3063\u3066\u6210\u679c\u3092\u62bc\u3057\u4e0a\u3052\u307e\u3059\u3002<\/p>\n<p class=\"p2\"><span class=\"s1\">Criteo <\/span>\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u52b9\u679c\u6e2c\u5b9a\u3092\u3088\u308a\u30b7\u30f3\u30d7\u30eb\u306b\u884c\u3048\u307e\u3059\u3002<span class=\"s1\">Commerce Growth <\/span>\u306f\u3001\u30b5\u30a4\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u5897\u52a0\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3001\u9867\u5ba2\u7dad\u6301\u306e\u5f37\u5316\u3001\u58f2\u4e0a\u306e\u6700\u5927\u5316\u306a\u3069\u3001\u8a2d\u5b9a\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u76ee\u6a19\u306b\u5408\u308f\u305b\u3066\u6e2c\u5b9a\u6307\u6a19\u3092\u81ea\u52d5\u3067\u6700\u9069\u5316\u3057\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u52d5\u304d\u3092\u3072\u3068\u76ee\u3067\u78ba\u8a8d\u3067\u304d\u308b\u30ec\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u5358\u306a\u308b\u6570\u5b57\u3067\u306f\u306a\u304f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u691c\u8a3c\u3057\u3001\u6839\u62e0\u306b\u57fa\u3065\u3044\u3066\u610f\u601d\u6c7a\u5b9a\u3067\u304d\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2 class=\"p1\"><b>\u30c7\u30a3\u30b9\u30ab\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u4ed5\u7d44\u307f<\/b><b><\/b><\/h2>\n<p class=\"p1\">\u73fe\u4ee3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u4e00\u76f4\u7dda\u306b\u306f\u9032\u307f\u307e\u305b\u3093\u3002\u6d88\u8cbb\u8005\u306f\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3084\u30c7\u30d0\u30a4\u30b9\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u5546\u54c1\u3092\u898b\u3064\u3051\u3001\u6bd4\u8f03\u3057\u3001\u3044\u3063\u305f\u3093\u96e2\u8131\u3057\u3066\u304b\u3089\u518d\u8a2a\u3059\u308b\u2014\u2014\u305d\u3093\u306a\u56de\u904a\u3092\u524d\u63d0\u306b\u610f\u601d\u6c7a\u5b9a\u3092\u9032\u3081\u3066\u3044\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u8996\u70b9\u3067\u300c\u8a8d\u77e5\u304c\u3069\u306e\u3088\u3046\u306b\u884c\u52d5\u3078\u3064\u306a\u304c\u3063\u305f\u306e\u304b\u300d\u3092\u53ef\u8996\u5316\u3057\u3001\u30c7\u30a3\u30b9\u30ab\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e ROI \u3092\u8aac\u660e\u3067\u304d\u308b\u72b6\u614b\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3053\u3053\u304b\u3089\u3001\u305d\u306e\u8003\u3048\u65b9\u3068\u4ed5\u7d44\u307f\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p2\"><strong>\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u3092\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\uff1a<\/strong>\u8907\u6570\u306e\u30c7\u30d0\u30a4\u30b9\u3084\u30c1\u30e3\u30cd\u30eb\u306b\u308f\u305f\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u8ffd\u8de1\u3059\u308b\u30c4\u30fc\u30eb\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6700\u521d\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304b\u3089\u6700\u7d42\u7684\u306a\u8cfc\u5165\u307e\u3067\u306e\u9053\u306e\u308a\u3059\u3079\u3066\u3092\u8fbf\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p1\"><strong>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u898b\u76f4\u3059\uff1a<\/strong>\u30e9\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u3060\u3051\u306b\u4f9d\u5b58\u305b\u305a\u3001\u30c7\u30fc\u30bf\u30c9\u30ea\u30d6\u30f3\u306a\u30de\u30eb\u30c1\u30bf\u30c3\u30c1\u30fb\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3078\u79fb\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u63a5\u70b9\u304b\u3089\u30c7\u30fc\u30bf\u3092\u5f97\u3089\u308c\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p1\"><strong>\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3066\u5206\u6790\u3059\u308b\uff1a<\/strong>\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30fb\u30b0\u30eb\u30fc\u30d7\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u3001\u307e\u305f\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u5225\u306b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u5206\u6790\u3057\u3001\u6210\u679c\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u8981\u7d20\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p2\">\u4f8b\u3048\u3070\u3001\u6d88\u8cbb\u8005\u304c\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u306b\u95a2\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u95b2\u89a7\u3057\u3066\u3044\u308b\u969b\u306b\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u5411\u3051\u306e\u5e83\u544a\u306b\u63a5\u89e6\u3057\u305f\u3068\u3057\u307e\u3059\u3002\u305d\u306e\u6d88\u8cbb\u8005\u306f\u3001\u305d\u306e\u5834\u3067\u306f\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u306a\u304b\u3063\u305f\u3082\u306e\u306e\u3001\u6570\u65e5\u5f8c\u306b\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u691c\u7d22\u3057\u3001\u8cb4\u793e\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u5834\u5408\u3001\u6700\u521d\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u306a\u3051\u308c\u3070\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3089\u306a\u304b\u3063\u305f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u5f71\u97ff\u3092\u9069\u5207\u306b\u6e2c\u5b9a\u3067\u304d\u308c\u3070\u3001\u8a8d\u77e5\u62e1\u5927\u65bd\u7b56\u304c\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3063\u305f\u3053\u3068\u3092\u8a3c\u660e\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2 class=\"p1\"><b>\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u52d5\u304d\u3092\u53ef\u8996\u5316\u3059\u308b<\/b><b><\/b><\/h2>\n<p class=\"p1\">Criteo \u3067\u306f\u3001\u8907\u96d1\u5316\u3059\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30fb\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u3001\u30c7\u30b8\u30bf\u30eb\u4e0a\u306e\u591a\u69d8\u306a\u63a5\u70b9\u3092\u8e0f\u307e\u3048\u305f\u52b9\u679c\u6e2c\u5b9a\u304c\u5fc5\u9808\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30d6\u30e9\u30f3\u30c9\u304a\u3088\u3073\u30ea\u30c6\u30fc\u30e9\u30fc\u306e\u7686\u3055\u307e\u306b\u3088\u308b\u4ee5\u4e0b\u306e\u53d6\u308a\u7d44\u307f\u3092\u652f\u63f4\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li class=\"p1\">\u8a8d\u77e5\u65bd\u7b56\u304c\u5404\u6bb5\u968e\u306b\u4e0e\u3048\u305f\u5f71\u97ff\u3092\u628a\u63e1<\/li>\n<li class=\"p1\">\u53ce\u76ca\u306b\u7d50\u3073\u3064\u304f\u63a5\u70b9\u306e\u660e\u78ba\u5316<\/li>\n<li class=\"p1\">\u77ed\u671f\u6210\u679c\u3068\u9577\u671f\u6210\u9577\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u6700\u9069\u5316<\/li>\n<li class=\"p1\">\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u306e\u7dad\u6301\u3001\u904e\u53bb\u306b\u95a2\u5fc3\u3092\u793a\u3057\u305f\u6d88\u8cbb\u8005\u3078\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3001\u76ee\u7684\u306b\u95a2\u308f\u3089\u305aCommerce Growth \u306f\u3001\u500b\u3005\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u679c\u3092\u6a2a\u65ad\u7684\u306b\u628a\u63e1\u3057\u3001\u30d3\u30b8\u30cd\u30b9\u5168\u4f53\u3078\u306e\u8ca2\u732e\u3092\u53ef\u8996\u5316<\/li>\n<\/ul>\n<p class=\"p2\">\u3055\u3089\u306b\u3001\u5f0a\u793e\u306e<span class=\"s1\"> AI <\/span>\u6a5f\u80fd\u306f\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u306e\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7d71\u5408\u3057\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u8981\u56e0\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u6839\u62e0\u3092\u6301\u3063\u3066\u30c7\u30a3\u30b9\u30ab\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3\u5411\u4e0a\u3078\u306e\u6295\u8cc7\u5224\u65ad\u304c\u3067\u304d\u3001\u6b21\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6539\u5584\u306b\u3064\u306a\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p class=\"p2\"><strong>Criteo \u30d1\u30fc\u30c8\u30ca\u30fc\u306e\u4e8b\u4f8b<\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.criteo.com\/success-stories\/represent-clothing\/\" target=\"_blank\" rel=\"noopener\">Represent Clothing<\/a><\/span> 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data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<h2 class=\"p1\"><b>\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u3067\u6210\u9577\u3092\u52a0\u901f\u3059\u308b<\/b><b><\/b><\/h2>\n<p class=\"p1\">\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u65bd\u7b56\u306f\u300c\u3042\u308b\u3068\u826f\u3044\u3082\u306e\u300d\u3067\u306f\u306a\u304f\u3001\u53ce\u76ca\u6210\u9577\u306b\u6b20\u304b\u305b\u306a\u3044\u8981\u7d20\u3067\u3059\u3002\u9069\u5207\u306a\u6226\u7565\u3068\u6e2c\u5b9a\u304c\u3042\u308c\u3070\u3001\u30c7\u30a3\u30b9\u30ab\u30d0\u30e9\u30d3\u30ea\u30c6\u30a3\u3078\u306e\u6295\u8cc7\u3092\u4e2d\u671f\u7684\u306a\u6210\u9577\u306e\u67f1\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u307e\u3059\u3002\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u9ad8\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u898b\u6975\u3081\u308b\u6307\u6a19\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/www.criteo.com\/blog\/the-marketers-guide-to-campaign-efficiency-how-to-measure-what-really-works\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u7387\u306e\u6e2c\u5b9a<\/span><\/a>\u306b\u95a2\u3059\u308b Criteo \u306e\u8a18\u4e8b\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p class=\"p1\">\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u3078\u306e\u6295\u8cc7\u304c\u30d3\u30b8\u30cd\u30b9\u6210\u679c\u306b\u3069\u306e\u3088\u3046\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u305b\u3093\u304b\uff1f<span class=\"s1\">Criteo<\/span>\u304c\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306b\u308f\u305f\u308b\u52b9\u679c\u6e2c\u5b9a\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5411\u4e0a\u3092\u652f\u63f4\u3059\u308b\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3001\u305c\u3072<a href=\"https:\/\/www.criteo.com\/jp\/talk-to-an-expert\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">\u3054\u76f8\u8ac7\u304f\u3060\u3055\u3044<\/span><\/a>\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u53b3\u3057\u304f\u554f\u308f\u308c\u308b\u4eca\u3001\u4e0a\u4f4d\u30d5\u30a1\u30cd\u30eb\u65bd\u7b56\u306f\u300c\u6210\u679c\u304c\u898b\u3048\u306b\u304f\u3044\u300d\u3068\u3044\u3046\u7406\u7531\u3067\u5f8c\u56de\u3057\u306b\u3055\u308c\u304c\u3061\u3067\u3059\u3002\u77ed\u671f\u3067 [&hellip;]<\/p>\n","protected":false},"author":169,"featured_media":25670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[728,152],"coauthors":[612],"class_list":["post-25668","post","type-post","status-publish","format-standard","has-post-thumbnail","category-performance-media","category-commerce-media","criteo-business-small-and-medium","criteo-business-agency","criteo-business-enterprise","criteo-solution-audiences","criteo-solution-customer-acquisition","criteo-platform-commerce-growth","criteo-topic-ad-tech"],"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":"","use_custom_cta":false,"add_faq":false,"hide_post_from_listing":false,"remove_from_internal_search":false,"enable_quotes":false,"enable_slide-in":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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