{"id":25683,"date":"2026-06-25T01:43:01","date_gmt":"2026-06-25T05:43:01","guid":{"rendered":"https:\/\/www.criteo.com\/jp\/?p=25683"},"modified":"2026-06-25T01:43:01","modified_gmt":"2026-06-25T05:43:01","slug":"the-rise-of-the-reuse-market-and-the-shift-in-consumer-behavior","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/the-rise-of-the-reuse-market-and-the-shift-in-consumer-behavior\/","title":{"rendered":"\u8cb7\u3046\u524d\u304b\u3089\u300c\u58f2\u308b\u300d\u3092\u8003\u3048\u308b\u6642\u4ee3\u3078\uff1a\u30ea\u30e6\u30fc\u30b9\u5e02\u5834\u306e\u62e1\u5927\u304c\u5909\u3048\u308b\u6d88\u8cbb\u8005\u884c\u52d5"},"content":{"rendered":"<h2 class=\"p1\">\u30ea\u30e6\u30fc\u30b9\u5e02\u5834\u304c\u904e\u53bb\u6700\u9ad8\u898f\u6a21\u3078<\/h2>\n<p 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class=\"p1\">\u6d88\u8cbb\u8005\u304c\u898b\u3066\u3044\u308b\u306e\u306f\u3001\u76ee\u306e\u524d\u306e\u300c\u5024\u672d\u300d\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u5546\u54c1\u306e\u201c\u51fa\u53e3\u4fa1\u683c\u201d\u307e\u3067\u898b\u636e\u3048\u306a\u304c\u3089\u3001\u8cfc\u5165\u3092\u6c7a\u65ad\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<h2 class=\"p1\">\u65b0\u54c1\u3068\u4e2d\u53e4\u3092\u6a2a\u65ad\u3059\u308b\u8cfc\u8cb7\u30b8\u30e3\u30fc\u30cb\u30fc<\/h2>\n<p class=\"p1\">\u3053\u3046\u3057\u305f\u5909\u5316\u306b\u3088\u3063\u3066\u3001\u6d88\u8cbb\u8005\u306e\u8cfc\u8cb7\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u307e\u3059\u307e\u3059\u8907\u96d1\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u5f93\u6765\u306e\u8cfc\u8cb7\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001\u300c\u8a8d\u77e5 \u2192 \u6bd4\u8f03 \u2192 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class=\"p1\">\u4f8b\u3048\u3070\u3001\u3042\u308b\u6d88\u8cbb\u8005\u304c\u65b0\u3057\u3044\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u8cfc\u5165\u3092\u691c\u8a0e\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002\u307e\u305a SNS \u3084\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u3067\u65b0\u88fd\u54c1\u306e\u60c5\u5831\u3092\u77e5\u308a\u3001\u30ec\u30d3\u30e5\u30fc\u52d5\u753b\u3084\u53e3\u30b3\u30df\u30b5\u30a4\u30c8\u3067\u8a55\u4fa1\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u30d5\u30ea\u30de\u30a2\u30d7\u30ea\u3084\u4e2d\u53e4\u8ca9\u58f2\u30b5\u30a4\u30c8\u3067\u65e7\u30e2\u30c7\u30eb\u3084\u4e2d\u53e4\u54c1\u306e\u4fa1\u683c\u3092\u8abf\u3079\u3001\u3055\u3089\u306b\u300c\u4eca\u4f7f\u3063\u3066\u3044\u308b\u7aef\u672b\u306f\u3044\u304f\u3089\u3067\u58f2\u308c\u308b\u306e\u304b\u300d\u307e\u3067\u78ba\u8a8d\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u3057\u3066\u65b0\u54c1\u3068\u4e2d\u53e4\u54c1\u306e\u4fa1\u683c\u5dee\u3084\u30ea\u30bb\u30fc\u30eb\u30d0\u30ea\u30e5\u30fc\u3092\u6bd4\u8f03\u3057\u305f\u3046\u3048\u3067\u3001\u3088\u3046\u3084\u304f\u8cfc\u5165\u3092\u6c7a\u65ad\u3057\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u30d6\u30e9\u30f3\u30c9\u30d0\u30c3\u30b0\u3084\u8155\u6642\u8a08\u3001\u30ab\u30e1\u30e9\u3001\u30b2\u30fc\u30e0\u6a5f\u306a\u3069\u3082\u540c\u69d8\u3067\u3059\u3002\u6d88\u8cbb\u8005\u306f\u65b0\u54c1\u3068\u4e2d\u53e4\u54c1\u3092\u5225\u3005\u306e\u5e02\u5834\u3068\u3057\u3066\u6349\u3048\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3001\u4e00\u3064\u306e\u9078\u629e\u80a2\u3068\u3057\u3066\u6a2a\u65ad\u7684\u306b\u6bd4\u8f03\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u3064\u307e\u308a\u73fe\u4ee3\u306e\u8cfc\u8cb7\u30b8\u30e3\u30fc\u30cb\u30fc\u306f\u3001<strong>\u300c\u8a8d\u77e5 \u2192 \u60c5\u5831\u53ce\u96c6 \u2192 \u30ec\u30d3\u30e5\u30fc\u78ba\u8a8d \u2192 \u4e2d\u53e4\u4fa1\u683c\u691c\u7d22 \u2192 \u58f2\u5374\u4fa1\u683c\u78ba\u8a8d \u2192 \u65b0\u54c1\u30fb\u4e2d\u53e4\u6bd4\u8f03 \u2192 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\u3001\u52d5\u753b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3001\u30ec\u30d3\u30e5\u30fc\u30b5\u30a4\u30c8\u3001\u30d5\u30ea\u30de\u30a2\u30d7\u30ea\u306a\u3069\u3001\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u63a5\u70b9\u306f\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p class=\"p1\">\u305d\u306e\u7d50\u679c\u3001\u4f01\u696d\u304c\u60f3\u5b9a\u3057\u3066\u3044\u308b\u7af6\u5408\u3068\u3001\u6d88\u8cbb\u8005\u304c\u5b9f\u969b\u306b\u6bd4\u8f03\u3057\u3066\u3044\u308b\u5bfe\u8c61\u3068\u306e\u9593\u306b\u3082\u30ae\u30e3\u30c3\u30d7\u304c\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002\u4f01\u696d\u306f\u540c\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u65b0\u54c1\u5546\u54c1\u3092\u7af6\u5408\u3068\u8003\u3048\u304c\u3061\u3067\u3059\u304c\u3001\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u306f\u4e2d\u53e4\u54c1\u3084\u65e7\u30e2\u30c7\u30eb\u3001\u3055\u3089\u306b\u306f\u30ec\u30f3\u30bf\u30eb\u30b5\u30fc\u30d3\u30b9\u307e\u3067\u3082\u304c\u6bd4\u8f03\u5bfe\u8c61\u306b\u306a\u308a\u5f97\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u4f01\u696d\u306b\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3084 EC \u30e2\u30fc\u30eb\u3067\u306e\u884c\u52d5\u3060\u3051\u3092\u898b\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6d88\u8cbb\u8005\u304c\u8cfc\u8cb7\u306b\u81f3\u308b\u307e\u3067\u306b\u3069\u306e\u3088\u3046\u306a\u60c5\u5831\u306b\u89e6\u308c\u3001\u3069\u306e\u3088\u3046\u306a\u9078\u629e\u80a2\u3092\u6bd4\u8f03\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u3088\u308a\u5e83\u3044\u8996\u70b9\u3067\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u8cfc\u8cb7\u30b8\u30e3\u30fc\u30cb\u30fc\u304c\u8907\u96d1\u5316\u3059\u308b\u306a\u304b\u3067\u91cd\u8981\u306b\u306a\u308b\u306e\u306f\u3001\u5358\u4e00\u306e\u63a5\u70b9\u3067\u306f\u306a\u304f\u3001\u8907\u6570\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u305f\u9867\u5ba2\u7406\u89e3\u3067\u3059\u3002\u6d88\u8cbb\u8005\u304c\u65b0\u54c1\u3068\u4e2d\u53e4\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u6642\u4ee3\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3082\u307e\u305f\u3001\u3088\u308a\u7acb\u4f53\u7684\u306a\u8996\u70b9\u304c\u6c42\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2 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class=\"p1\">\u8907\u96d1\u306a\u8cfc\u8cb7\u884c\u52d5\u3092\u7406\u89e3\u3059\u308b\u3046\u3048\u3067\u3001\u8fd1\u5e74\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u306e\u6d3b\u7528\u3067\u3059\u3002 Criteo \u3067\u306f\u3001\u4e16\u754c\u898f\u6a21\u3067\u84c4\u7a4d\u3055\u308c\u305f\u30b3\u30de\u30fc\u30b9\u30c7\u30fc\u30bf\u3068 AI 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class=\"p1\">\u8cb7\u3046\u524d\u304b\u3089\u58f2\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u2015\u2015\u3002<br \/>\n\u6d88\u8cbb\u8005\u304c\u65b0\u54c1\u3068\u4e2d\u53e4\u3092\u884c\u304d\u6765\u3057\u306a\u304c\u3089\u610f\u601d\u6c7a\u5b9a\u3092\u884c\u3046\u6642\u4ee3\u3001\u4f01\u696d\u304c\u5411\u304d\u5408\u3046\u3079\u304d\u7af6\u4e89\u74b0\u5883\u3082\u5927\u304d\u304f\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u8907\u96d1\u5316\u3059\u308b\u8cfc\u8cb7\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5c4a\u3051\u3089\u308c\u308b\u304b\u3069\u3046\u304b\u3002\u305d\u308c\u304c\u3053\u308c\u304b\u3089\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u5426\u3092\u5de6\u53f3\u3059\u308b\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<p class=\"p3\"><span class=\"s1\">Criteo 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