{"id":6199,"date":"2017-04-07T00:11:43","date_gmt":"2017-04-07T04:11:43","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=6199"},"modified":"2020-07-30T16:37:02","modified_gmt":"2020-07-30T20:37:02","slug":"%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/","title":{"rendered":"\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3079\u304d4\u3064\u306e\u7406\u7531"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u3001\u3068\u3066\u3082\u5927\u5207\u306a\u624b\u6cd5\u3067\u3059\u3002 \u6226\u7565\u7684\u306b\u4f7f\u3048\u3070\u3001\u4fe1\u3058\u3089\u308c\u306a\u3044\u307b\u3069\u52b9\u679c\u7684\u306b\u58f2\u308a\u4e0a\u3052\u3092\u4e0a\u3052\u3066\u304f\u308c\u308b\u65b9\u6cd5\u3068\u306a\u308a\u307e\u3059\u3002 \u306a\u305c\u3067\u3057\u3087\u3046\uff1f \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u3044\u308d\u3044\u308d\u306a\u88fd\u54c1\u3092\u77e5\u308a\u3069\u308c\u306b\u3059\u308b\u304b\u6c7a\u3081\u304b\u306d\u3066\u3044\u308b\u8cb7\u7269\u5ba2\u3092\u3001\u30b5\u30a4\u30c8\u306b\u547c\u3073\u623b\u3059\u624b\u52a9\u3051\u3068\u306a\u308a\u307e\u3059\u3002 \u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u304b\u3089\u307b\u304b\u306e\u30b5\u30a4\u30c8\u3078\u79fb\u52d5\u3057\u305f\u4eba\u306b\u5bfe\u3057\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u305d\u306e\u4eba\u304c\u3059\u3067\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u5546\u54c1\u3084\u9003\u3057\u305f\u304f\u306a\u3044\u53d6\u5f15\u306b\u3064\u3044\u3066\u601d\u3044\u51fa\u305b\u308b\u3088\u3046\u306b\u3055\u308a\u3052\u306a\u304f\u4fc3\u3059\u3053\u3068\u3067\u3059\u3002 \u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3079\u304d4\u3064\u306e\u7406\u7531\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>\u3059\u3067\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u308b\u8cb7\u7269\u5ba2\u3092\u8cfc\u5165\u3078\u3068\u3064\u306a\u3052\u308b2\u5ea6\u76ee\u306e\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u3002<\/strong><\/h3>\n<p>\u8cb7\u7269\u5ba2\u306f\u3059\u3067\u306b\u3042\u306a\u305f\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u306f\u3059\u3067\u306b\u8cb7\u3044\u7269\u3092\u3057\u305f\u3053\u3068\u304c\u3042\u3063\u305f\u308a\u3001\u30ab\u30fc\u30c8\u5185\u306b\u672a\u8cfc\u5165\u306e\u5546\u54c1\u3092\u6b8b\u3057\u3066\u3044\u305f\u308a\u3059\u308c\u3070\u3055\u3089\u306b\u597d\u307e\u3057\u3044\u72b6\u6cc1\u3068\u8a00\u3048\u307e\u3059\u3002 \u305d\u3046\u3044\u3063\u305f\u8cb7\u7269\u5ba2\u304c\u30b5\u30a4\u30c8\u306b\u623b\u3063\u3066\u304f\u308b\u3088\u3046\u3001\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u8efd\u304f\u80cc\u4e2d\u3092\u62bc\u3057\u3066\u3042\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3><strong>\u8cfc\u5165\u306b\u6700\u3082\u8fd1\u3044\u898b\u8fbc\u307f\u5ba2\u306b\u8fd1\u3065\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/strong><\/h3>\n<p>\u305f\u304f\u3055\u3093\u306e\u4eba\u304c\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u307e\u3059\u3002 \u5358\u306b\u30b5\u30a4\u30c8\u3092\u958b\u3044\u3066\u307f\u305f\u3060\u3051\u304b\u3001\u5b9f\u969b\u306b\u8cb7\u3044\u7269\u3092\u3057\u3066\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u5185\u306b\u5546\u54c1\u3092\u6b8b\u3057\u3066\u3044\u308b\u306e\u304b\u3068\u3044\u3063\u305f\u3053\u3068\u306b\u95a2\u308f\u308a\u306a\u304f\u3001\u3059\u3079\u3066\u304c\u6f5c\u5728\u9867\u5ba2\u3067\u3059\u3002 \u3053\u3046\u3044\u3063\u305f\u6f5c\u5728\u9867\u5ba2\u306f\u3059\u3067\u306b\u30d5\u30a1\u30cd\u30eb\u306e\u4e0b\u5c64\u90e8\u306b\u304a\u308a\u3001\u5b9f\u969b\u306e\u8cfc\u5165\u884c\u52d5\u306b\u9032\u3080\u53ef\u80fd\u6027\u304c\u3088\u308a\u9ad8\u3044\u3068\u8a00\u3048\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9069\u5207\u306a\u5e83\u544a\u5185\u5bb9\u3092\u5f7c\u3089\u306b\u8868\u793a\u3059\u308b\u3053\u3068\u306f\u3001\u8cfc\u8cb7\u610f\u6b32\u306b\u518d\u5ea6\u706b\u3092\u3064\u3051\u308b\u3068\u3044\u3046\u610f\u5473\u3067\u52b9\u679c\u7684\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<h3><strong>\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u4fc3\u3057\u307e\u3059\u3002<\/strong><\/h3>\n<p>\u4f1a\u793e\u306e\u5e83\u544a\u3092\u76ee\u306b\u3057\u305f\u3068\u304d\u3001\u4eba\u306f\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u6709\u540d\u3067\u5b9f\u5728\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3068\u8a8d\u8b58\u3057\u307e\u3059\u3002\u6700\u4f4e\u3067\u3082\u3001\u3082\u3046\u4e00\u5ea6\u898b\u3066\u307f\u308b\u4fa1\u5024\u304c\u3042\u308b\u3001\u3068\u3044\u3046\u8a8d\u8b58\u3092\u6301\u3061\u307e\u3059\u3002 \u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u9ad8\u3081\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u30c8\u30c3\u30d7\u30aa\u30d6\u30de\u30a4\u30f3\u30c9\u306b\u5b9a\u7740\u3059\u308b\u624b\u52a9\u3051\u3068\u306a\u308a\u3001\u305d\u306e\u7d50\u679c\u3001\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u304c\u3059\u3050\u306b\u8cfc\u5165\u3057\u306a\u3044\u5834\u5408\u3067\u3082\u3001\u5b9f\u969b\u306b\u8cb7\u7269\u5ba2\u3068\u3057\u3066\u8cfc\u5165\u3059\u308b\u969b\u306b\u306f\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u7b2c\u4e00\u306b\u601d\u3044\u51fa\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3><strong>\u5927\u304d\u306aROI\u306b\u3064\u306a\u304c\u308b\u8cbb\u7528\u52b9\u7387\u304c\u9ad8\u3044\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/strong><\/h3>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u9053\u7406\u306b\u304b\u306a\u3063\u305f\u65b9\u6cd5\u3067\u3059\u3002 \u4e8b\u5b9f\u3001\u6b63\u3057\u304f\u7528\u3044\u308c\u3070\u3001\u5c0f\u58f2\u696d\u8005\u304c\u5b9f\u884c\u3059\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u6700\u3082\u9ad8\u3044\u5229\u76ca\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u3002 \u3053\u306e\u624b\u6cd5\u306b\u306f\u3001\u8ce2\u304f\u5e83\u544a\u8868\u793a\u3092\u884c\u3046\u305f\u3081\u306b\u3001\u3059\u3067\u306b\u5165\u624b\u3057\u305f\u30c7\u30fc\u30bf\uff08\u304a\u3088\u3073\u304a\u305d\u3089\u304f\u30c7\u30fc\u30bf\u5165\u624b\u306b\u4f7f\u3063\u305f\u5927\u304d\u306a\u984d\u306e\u91d1\u984d\uff09\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002 \u3057\u304b\u3057\u306a\u304c\u3089\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30ab\u30ae\u306f\u3001\u6d17\u7df4\u3055\u308c\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u4ed5\u4e8b\u3092\u9032\u3081\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u3046\u3044\u3063\u305f\u30d1\u30fc\u30c8\u30ca\u30fc\u306f\u3001\u3042\u306a\u305f\u306e\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u6b63\u3057\u3044\u5e83\u544a\u3092\u6b63\u3057\u3044\u5bfe\u8c61\u306b\u6b63\u3057\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\u3067\u304d\u308b\u3088\u3046\u30d7\u30ed\u30b0\u30e9\u30e0\u3057\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u3092\u77e5\u3063\u3066\u3044\u307e\u3059\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u65b9\u5411\u6027\u304c\u826f\u597d\u306a\u3089\u3070\u30af\u30ea\u30c3\u30af\u7387\u3082\u4e0a\u304c\u308a\u3001ROI\u3082\u5897\u52a0\u3057\u307e\u3059\u3002<\/p>\n<p>\u30b9\u30de\u30fc\u30c8\u306a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u79d8\u8a23\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2017\/07\/Criteo-Retargeting101-eBook-JP.pdf\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u3001\u3068\u3066\u3082\u5927\u5207\u306a\u624b\u6cd5\u3067\u3059\u3002 \u6226\u7565\u7684\u306b\u4f7f\u3048\u3070\u3001\u4fe1\u3058\u3089\u308c\u306a [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":1791,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-6199","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3079\u304d4\u3064\u306e\u7406\u7531<\/title>\n<meta name=\"description\" content=\"\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306e\u30ab\u30ae\u306f\u3001Criteo\u306e\u3088\u3046\u306b\u7d4c\u9a13\u8c4a\u304b\u306a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u4ed5\u4e8b\u3092\u9032\u3081\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002Criteo\u306a\u3089\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3082\u3068\u3065\u3044\u305f\u6b63\u3057\u3044\u5e83\u544a\u3092\u6b63\u3057\u3044\u5bfe\u8c61\u306b\u6b63\u3057\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\u3067\u304d\u308b\u3088\u3046\u30d7\u30ed\u30b0\u30e9\u30e0\u3057\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u65b9\u5411\u6027\u304c\u826f\u597d\u306a\u3089\u3070\u30af\u30ea\u30c3\u30af\u7387\u3082\u4e0a\u304c\u308a\u3001ROI\u3082\u5897\u52a0\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3079\u304d4\u3064\u306e\u7406\u7531\" \/>\n<meta property=\"og:description\" content=\"\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306e\u30ab\u30ae\u306f\u3001Criteo\u306e\u3088\u3046\u306b\u7d4c\u9a13\u8c4a\u304b\u306a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u4ed5\u4e8b\u3092\u9032\u3081\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002Criteo\u306a\u3089\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3082\u3068\u3065\u3044\u305f\u6b63\u3057\u3044\u5e83\u544a\u3092\u6b63\u3057\u3044\u5bfe\u8c61\u306b\u6b63\u3057\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\u3067\u304d\u308b\u3088\u3046\u30d7\u30ed\u30b0\u30e9\u30e0\u3057\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u65b9\u5411\u6027\u304c\u826f\u597d\u306a\u3089\u3070\u30af\u30ea\u30c3\u30af\u7387\u3082\u4e0a\u304c\u308a\u3001ROI\u3082\u5897\u52a0\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3079\u304d-2\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-07T04:11:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-30T20:37:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2017\/07\/Blog-2017April07-Arrows-RetailerRetargeting-720x400-min.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Valery Cademartori\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Valery Cademartori\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/\"\n\t            },\n\t            \"author\": {\n\t                \"name\": \"Valery Cademartori\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d\"\n\t            },\n\t            \"headline\": \"\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3079\u304d4\u3064\u306e\u7406\u7531\",\n\t            \"datePublished\": \"2017-04-07T04:11:43+00:00\",\n\t            \"dateModified\": \"2020-07-30T20:37:02+00:00\",\n\t            \"mainEntityOfPage\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/\"\n\t            },\n\t            \"wordCount\": 4,\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/#primaryimage\"\n\t            },\n\t            \"thumbnailUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2017\/07\/Blog-2017April07-Arrows-RetailerRetargeting-720x400-min.png\",\n\t            \"keywords\": [\n\t                \"Retargeting\"\n\t            ],\n\t            \"articleSection\": [\n\t                \"\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\"\n\t            ],\n\t            \"inLanguage\": \"ja\"\n\t        },\n\t        {\n\t            \"@type\": \"ImageObject\",\n\t            \"inLanguage\": \"ja\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/#primaryimage\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2017\/07\/Blog-2017April07-Arrows-RetailerRetargeting-720x400-min.png\",\n\t            \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2017\/07\/Blog-2017April07-Arrows-RetailerRetargeting-720x400-min.png\",\n\t            \"width\": 720,\n\t            \"height\": 400\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/jp\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3079\u304d4\u3064\u306e\u7406\u7531\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/\"\n\t            }\n\t        },\n\t        {\n\t            \"@type\": \"Person\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d\",\n\t            \"name\": \"Valery Cademartori\",\n\t            \"image\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ja\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/4e4a4d39e00a9ecd1739585f0ce865eb\",\n\t                \"url\": \"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g\",\n\t                \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g\",\n\t                \"caption\": \"Valery Cademartori\"\n\t            },\n\t            \"url\": \"https:\/\/www.criteo.com\/jp\/blog\/author\/valeriia\/\"\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3079\u304d4\u3064\u306e\u7406\u7531","description":"\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306e\u30ab\u30ae\u306f\u3001Criteo\u306e\u3088\u3046\u306b\u7d4c\u9a13\u8c4a\u304b\u306a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u4ed5\u4e8b\u3092\u9032\u3081\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002Criteo\u306a\u3089\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3082\u3068\u3065\u3044\u305f\u6b63\u3057\u3044\u5e83\u544a\u3092\u6b63\u3057\u3044\u5bfe\u8c61\u306b\u6b63\u3057\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\u3067\u304d\u308b\u3088\u3046\u30d7\u30ed\u30b0\u30e9\u30e0\u3057\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u65b9\u5411\u6027\u304c\u826f\u597d\u306a\u3089\u3070\u30af\u30ea\u30c3\u30af\u7387\u3082\u4e0a\u304c\u308a\u3001ROI\u3082\u5897\u52a0\u3057\u307e\u3059\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/","og_locale":"ja_JP","og_type":"article","og_title":"\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3079\u304d4\u3064\u306e\u7406\u7531","og_description":"\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306e\u30ab\u30ae\u306f\u3001Criteo\u306e\u3088\u3046\u306b\u7d4c\u9a13\u8c4a\u304b\u306a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u4ed5\u4e8b\u3092\u9032\u3081\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002Criteo\u306a\u3089\u3001\u9069\u5207\u306a\u30c7\u30fc\u30bf\u5206\u6790\u306b\u3082\u3068\u3065\u3044\u305f\u6b63\u3057\u3044\u5e83\u544a\u3092\u6b63\u3057\u3044\u5bfe\u8c61\u306b\u6b63\u3057\u3044\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u8868\u793a\u3067\u304d\u308b\u3088\u3046\u30d7\u30ed\u30b0\u30e9\u30e0\u3057\u305f\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u65b9\u5411\u6027\u304c\u826f\u597d\u306a\u3089\u3070\u30af\u30ea\u30c3\u30af\u7387\u3082\u4e0a\u304c\u308a\u3001ROI\u3082\u5897\u52a0\u3057\u307e\u3059\u3002","og_url":"https:\/\/www.criteo.com\/jp\/blog\/\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3079\u304d-2\/","og_site_name":"JP - Criteo.com","article_published_time":"2017-04-07T04:11:43+00:00","article_modified_time":"2020-07-30T20:37:02+00:00","og_image":[{"width":720,"height":400,"url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2017\/07\/Blog-2017April07-Arrows-RetailerRetargeting-720x400-min.png","type":"image\/png"}],"author":"Valery Cademartori","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Valery Cademartori"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/"},"author":{"name":"Valery Cademartori","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d"},"headline":"\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3079\u304d4\u3064\u306e\u7406\u7531","datePublished":"2017-04-07T04:11:43+00:00","dateModified":"2020-07-30T20:37:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/"},"wordCount":4,"publisher":{"@id":"https:\/\/www.criteo.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2017\/07\/Blog-2017April07-Arrows-RetailerRetargeting-720x400-min.png","keywords":["Retargeting"],"articleSection":["\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc"],"inLanguage":"ja"},{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/#primaryimage","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2017\/07\/Blog-2017April07-Arrows-RetailerRetargeting-720x400-min.png","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2017\/07\/Blog-2017April07-Arrows-RetailerRetargeting-720x400-min.png","width":720,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/jp\/blog\/%e3%81%99%e3%81%b9%e3%81%a6%e3%81%ae%e5%b0%8f%e5%a3%b2%e6%a5%ad%e8%80%85%e3%81%8c%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e8%a1%8c%e3%81%86%e3%81%b9%e3%81%8d-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u3059\u3079\u3066\u306e\u5c0f\u58f2\u696d\u8005\u304c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u3079\u304d4\u3064\u306e\u7406\u7531"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/jp\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/fff17fd2716a5752685a93cb8277fc9d","name":"Valery Cademartori","image":{"@type":"ImageObject","inLanguage":"ja","@id":"https:\/\/www.criteo.com\/jp\/#\/schema\/person\/image\/4e4a4d39e00a9ecd1739585f0ce865eb","url":"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14fd1f78b27db3e984996f086d3d71cc19eef9763ca18116138406a337551e7d?s=96&d=mm&r=g","caption":"Valery Cademartori"},"url":"https:\/\/www.criteo.com\/jp\/blog\/author\/valeriia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/6199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/comments?post=6199"}],"version-history":[{"count":4,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/6199\/revisions"}],"predecessor-version":[{"id":7489,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/posts\/6199\/revisions\/7489"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media\/1791"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/media?parent=6199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/categories?post=6199"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/jp\/wp-json\/wp\/v2\/coauthors?post=6199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}