{"id":6980,"date":"2018-01-18T15:24:51","date_gmt":"2018-01-18T15:24:51","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=6980"},"modified":"2019-01-24T13:10:02","modified_gmt":"2019-01-24T17:10:02","slug":"%e3%83%95%e3%82%a1%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%81%a8%e3%83%93%e3%83%a5%e3%83%bc%e3%83%86%e3%82%a3%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%81%aefacebook","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%83%95%e3%82%a1%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%81%a8%e3%83%93%e3%83%a5%e3%83%bc%e3%83%86%e3%82%a3%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%81%aefacebook\/","title":{"rendered":"\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3068\u30d3\u30e5\u30fc\u30c6\u30a3\u30d6\u30e9\u30f3\u30c9\u306eFacebook\u6226\u7565\u306b\u5f79\u7acb\u30646 \u3064\u306e\u30d2\u30f3\u30c8"},"content":{"rendered":"

 <\/p>\n

2014\u5e74\u306b\u767a\u8868\u3055\u308c\u305f\u30d7\u30ea\u30f3\u30b9\u30c8\u30f3\u5927\u5b66\u306e\u8abf\u67fb\u3067\u306f\u3001Facebook\u306f2017\u5e74\u307e\u3067\u306b\u30e6\u30fc\u30b6\u306e80\uff05\u3092\u5931\u3046\u3060\u308d\u3046\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u5b9f\u969b\u306b\u306f\u3001Facebook\u306f\u30e6\u30fc\u30b6\u6570\u3092\u6e1b\u3089\u3059\u3069\u3053\u308d\u304b20\u5104\u4eba\u3092\u8d85\u3048\u308b\u307e\u3067\u306b\u5897\u3084\u3057\u7d9a\u3051\u3001\u4eca\u3084\u4e16\u754c\u6700\u5927\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30a2\u30d7\u30ea\u3068\u3057\u3066\u4e0d\u52d5\u306e\u5730\u4f4d\u3092\u78ba\u7acb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

<\/p>\n

2018\u5e74\u304c\u30b9\u30bf\u30fc\u30c8\u3057\u3066\u3082\u306a\u304a\u3001Facebook\u306e\u30ea\u30fc\u30c1\u306f\u9a5a\u304f\u307b\u3069\u62e1\u5927\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u3068\u30d3\u30e5\u30fc\u30c6\u30a3\u696d\u754c\u306b\u9650\u5b9a\u3057\u3066\u3082\u3001\u305d\u306e\u6570\u306f\u3084\u306f\u308a\u5727\u5012\u7684\u3067\u3059\u3002FacebookIQ\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001Facebook\u30e6\u30fc\u30b6\u306e40\uff05\u306f\u904e\u53bb3\u30ab\u6708\u9593\u306bFacebook\u3067\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u4f55\u3089\u304b\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u5f97\u305f\u3068\u56de\u7b54\u3001\u3055\u3089\u306b5\u4eba\u306b3\u4eba\u306f\u305d\u308c\u307e\u3067\u8cb7\u3046\u3064\u3082\u308a\u304c\u306a\u304b\u3063\u305f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30a2\u30a4\u30c6\u30e0\u3092\u3001Facebook\u3067\u898b\u305f\u5f8c\u306b\u8cb7\u3046\u6c17\u306b\u306a\u3063\u305f\u3053\u3068\u304c\u3042\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

Criteo\u304c\u5148\u3054\u308d\u767a\u8868\u3057\u305f\u300c\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc<\/a>\u300d\u3082\u3001\u3053\u306e\u4e8b\u5b9f\u3092\u88cf\u4ed8\u3051\u3066\u3044\u307e\u3059\u3002\u56de\u7b54\u8005\u306e70\uff05\u306f\u983b\u7e41\u306b\u3001\u3042\u308b\u3044\u306f\u6642\u3005\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30a2\u30d1\u30ec\u30eb\u30a2\u30a4\u30c6\u30e0\u3092\u885d\u52d5\u8cb7\u3044\u3059\u308b\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u3046\u3057\u305f\u3053\u3068\u304b\u3089\u3082\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3068\u30d3\u30e5\u30fc\u30c6\u30a3\u30d6\u30e9\u30f3\u30c9\u306fFacebook\u306e\u4f01\u696d\u30da\u30fc\u30b8\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3088\u308a\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u307b\u3068\u3093\u3069\u306e\u5c0f\u58f2\u696d\u8005\u306f\u3001\u3059\u3067\u306bFacebook\u30da\u30fc\u30b8\u5185\u3067\u30bb\u30fc\u30eb\u3084\u65b0\u4f5c\u3001\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u3001\u30b3\u30f3\u30c6\u30b9\u30c8\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u30ea\u30ea\u30fc\u30b9\u3057\u305f\u308a\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u3092\u6301\u305f\u305b\u305f\u308a\u3068\u3001\u57fa\u672c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002\u3067\u306f\u3001Facebook\u306e\u6d3b\u7528\u3092\u3082\u3046\u4e00\u6bb5\u30b9\u30c6\u30c3\u30d7\u30a2\u30c3\u30d7\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u306f\u4f55\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u8a66\u307f\u308b\u3079\u304d6\u3064\u306e\u6226\u7565\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

1\uff0e\u30e9\u30a4\u30d6\u52d5\u753b\u3067\u9b45\u305b\u308b\u3002<\/strong>
\n\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u304a\u3044\u3066\u3001\u52d5\u753b\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u3053\u3068\u306f\u5468\u77e5\u306e\u4e8b\u5b9f\u3067\u3059\u3002\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30e9\u30a4\u30d6\u3067\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u3055\u3089\u306b\u5f15\u304d\u4ed8\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Facebook\u306e\u30e9\u30a4\u30d6\u52d5\u753b\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b7\u30e7\u30fc\u306e\u821e\u53f0\u88cf\u3084\u30bb\u30ec\u30d6\u3068\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u754c\u306e\u30ab\u30ea\u30b9\u30de\u3068\u306eQ&A\u30bb\u30c3\u30b7\u30e7\u30f3\u306a\u3069\u3092\u7d39\u4ecb\u3059\u308b\u306e\u306b\u6700\u9069\u306a\u30c4\u30fc\u30eb\u3067\u3042\u308a\u3001\u305d\u306e\u597d\u4f8b\u306e1\u3064\u306bGlossier\u306e\u30e9\u30a4\u30d6\u52d5\u753b\u304c\u3042\u308a\u307e\u3059\u3002
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\n\u52d5\u753b\u5236\u4f5c\u3092\u8a08\u753b\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\uff08\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u6a5f\u80fd\u3084E\u30b3\u30de\u30fc\u30b9\u6a5f\u80fd\u3068\u3082\u547c\u3070\u308c\u307e\u3059\uff09\u306e\u8ffd\u52a0\u3092\u691c\u8a0e\u3057\u3066\u307f\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\uff1f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u6a5f\u80fd\u4ed8\u304d\u306e\u52d5\u753b\u3067\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306f\u753b\u9762\u4e0a\u306b\u8868\u793a\u3055\u308c\u308b\u30d7\u30ed\u30f3\u30d7\u30c8\u3092\u30af\u30ea\u30c3\u30af\u3059\u308c\u3070\u3001\u305d\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u4fdd\u5b58\u3057\u3066\u5f8c\u3067\u3086\u3063\u304f\u308a\u898b\u305f\u308a\u3001\u3042\u308b\u3044\u306f\u30ea\u30f3\u30af\u306b\u76f4\u63a5\u98db\u3093\u3067\u305d\u306e\u30a2\u30a4\u30c6\u30e0\u3092\u8cfc\u5165\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u6628\u5e74\u306e Kate Spade\u306e\u30db\u30ea\u30c7\u30fc\u30d3\u30c7\u30aa\u306f\u305d\u306e\u597d\u4f8b\u3067\u3059\u3002<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

3\uff0e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u3064\u306a\u304c\u308b\u3002<\/strong>
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4\uff0e\u30d5\u30a1\u30f3\u30b0\u30eb\u30fc\u30d7\u3084\u30d3\u30e5\u30fc\u30c6\u30a3\uff0f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u8a71\u984c\u3067\u96c6\u307e\u308b\u30b0\u30eb\u30fc\u30d7\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u69cb\u7bc9\u3059\u308b\u3002<\/strong>
\nFacebook\u4e0a\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u30d5\u30a1\u30f3\u30b0\u30eb\u30fc\u30d7\u304c\u3042\u308b\u306a\u3089\u3001\u5225\u9014\u6642\u9593\u3092\u78ba\u4fdd\u3057\u3066\u3067\u3082\u3001\u7a4d\u6975\u7684\u306b\u5f7c\u3089\u3068\u4ea4\u6d41\u3057\u307e\u3057\u3087\u3046\u3002\u30d5\u30a1\u30f3\u30b0\u30eb\u30fc\u30d7\u306e\u3088\u3046\u306a\u6975\u3081\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u3044\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u5bfe\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u3044\u304b\u306b\u5f7c\u3089\u3092\u5927\u5207\u306b\u8003\u3048\u3066\u3044\u308b\u304b\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u30ea\u30d4\u30fc\u30c8\u8cfc\u5165\u3084\u53e3\u30b3\u30df\u306b\u3088\u308b\u5ba3\u4f1d\u52b9\u679c\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30e1\u30ea\u30c3\u30c8\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306f\u4e00\u822c\u7684\u306a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b0\u30eb\u30fc\u30d7\u306b\u3082\u5f53\u3066\u306f\u307e\u308b\u3053\u3068\u3067\u3059\u3002\u81ea\u793e\u306b\u6700\u9069\u3068\u601d\u308f\u308c\u308b1\u3064\u3042\u308b\u3044\u306f2\u3064\u306e\u30b0\u30eb\u30fc\u30d7\u3092\u53b3\u9078\u3057\u3066\u3001\u30b0\u30eb\u30fc\u30d7\u3068\u4ea4\u6d41\u3059\u308b\u6a5f\u4f1a\u3092\u4f5c\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n

5\uff0e\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3092\u8ffd\u52a0\u3059\u308b\u3002<\/strong>
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\"\"<\/a><\/p>\n

6\uff0eFacebook\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u5e83\u544a\u3092\u6d3b\u7528\u3059\u308b\u3002<\/strong>
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2018\u5e74\u306f\u307e\u3060\u59cb\u307e\u3063\u305f\u3070\u304b\u308a\u3067\u3059\u304c\u3001\u4eca\u5e74\u306f\u3053\u308c\u30896\u3064\u306e\u6226\u7565\u304b\u30891\u3064\u3001\u3042\u308b\u3044\u306f\u8907\u6570\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u63a1\u7528\u3057\u3066\u3001Facebook\u30da\u30fc\u30b8\u3092\u771f\u306e\u300c\u30bb\u30fc\u30eb\u30b9\u30de\u30b7\u30f3\u300d\u306b\u8ee2\u63db\u3055\u305b\u308b\u5e74\u306b\u3057\u3066\u306f\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\u3068\u3053\u308d\u3067\u30de\u30b7\u30f3\u3068\u8a00\u3048\u3070\u3001\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\uff08\u6a5f\u68b0\u5b66\u7fd2\uff09\u304c\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u3084\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u652f\u3048\u308b\u57fa\u76e4\u6280\u8853\u3067\u3042\u308b\u3053\u3068\u3092\u3054\u5b58\u3058\u3067\u3057\u3087\u3046\u304b\uff1f \u6a5f\u68b0\u5b66\u7fd2\u306b\u3064\u3044\u3066\u3001\u3042\u308b\u3044\u306f\u6a5f\u68b0\u5b66\u7fd2\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u305d\u306e\u4ed6\u306e\u3055\u307e\u3056\u307e\u306a\u696d\u52d9\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u305c\u3072Criteo\u306eE\u30d6\u30c3\u30af\u300c\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306e\u6a5f\u68b0\u5b66\u7fd2\u30ac\u30a4\u30c9<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6280\u8853\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306f\u3001Criteo\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bE\u30d6\u30c3\u30af<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  2014\u5e74\u306b\u767a\u8868\u3055\u308c\u305f\u30d7\u30ea\u30f3\u30b9\u30c8\u30f3\u5927\u5b66\u306e\u8abf\u67fb\u3067\u306f\u3001Facebook\u306f2017\u5e74\u307e\u3067\u306b\u30e6\u30fc\u30b6\u306e80 […]<\/p>\n","protected":false},"author":8,"featured_media":6987,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-6980","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"\nfacebook\u6226\u7565\u306b\u5f79\u7acb\u30646\u3064\u306e\u30d2\u30f3\u30c8<\/title>\n<meta name=\"description\" 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