{"id":7034,"date":"2018-02-23T21:00:14","date_gmt":"2018-02-24T01:00:14","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=7034"},"modified":"2021-01-13T12:44:38","modified_gmt":"2021-01-13T16:44:38","slug":"%e3%83%80%e3%82%a4%e3%83%8a%e3%83%9f%e3%83%83%e3%82%af%e3%82%af%e3%83%aa%e3%82%a8%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e3%81%ae%e6%9c%80%e9%81%a9%e5%8c%96%ef%bc%9a-%e3%83%aa%e3%82%a2%e3%83%ab%e3%82%bf","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%83%80%e3%82%a4%e3%83%8a%e3%83%9f%e3%83%83%e3%82%af%e3%82%af%e3%83%aa%e3%82%a8%e3%82%a4%e3%83%86%e3%82%a3%e3%83%96%e3%81%ae%e6%9c%80%e9%81%a9%e5%8c%96%ef%bc%9a-%e3%83%aa%e3%82%a2%e3%83%ab%e3%82%bf\/","title":{"rendered":"\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316\uff1a 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Creatives\uff09\u300d\u3092\u5229\u7528\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u5f37\u5316\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u308b\u5e83\u544a\u4e3b\u306e\u7686\u3055\u3093\u306b\u306f\u3001\u300c\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316\uff08Dynamic Creative Optimization: DCO\uff09\u300d\u306e\u4ed5\u7d44\u307f\u3092\u3057\u3063\u304b\u308a\u7406\u89e3\u3057\u3066\u3001\u73fe\u5728\u306e\u53d6\u308a\u7d44\u307f\u3092\u6b21\u306e\u6bb5\u968e\u3078\u3068\u30b9\u30c6\u30c3\u30d7\u30a2\u30c3\u30d7\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u3067\u306f\u3001DCO\u306e\u4ed5\u7d44\u307f\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u300c\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316\u300d\u5165\u9580<\/p>\n<p>\u6700\u521d\u306b\u300c\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u300d\u3068\u300c\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u6700\u9069\u5316\u300d\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u898b\u3066\u307f\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u3053\u306e2\u3064\u306b\u5171\u901a\u70b9\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u76f8\u9055\u70b9\u3082\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u3001\u76f8\u9055\u70b9\u3092\u3057\u3063\u304b\u308a\u7406\u89e3\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><strong>\u300c\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u300d\u306f\u3001\u8cb7\u7269\u5ba2\u306e\u30c7\u30fc\u30bf\uff08\u8868\u793a\u3057\u305f\u5546\u54c1\u3001\u4f4d\u7f6e\u60c5\u5831\u3001\u8868\u793a\u6642\u9593\u306a\u3069\uff09\u306b\u3082\u3068\u3065\u304d\u3001\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u8981\u7d20\u306f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u8a2d\u5b9a\u6642\u306b\u624b\u4f5c\u696d\u3067\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u66f4\u65b0\u3055\u308c\u308b\u5404\u8cb7\u7269\u5ba2\u306e\u52d5\u7684\u306a\u60c5\u5831\u3092\u3082\u3068\u306b\u751f\u6210\u3055\u308c\u307e\u3059\u3002<\/strong><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7035\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Travel1.png\" alt=\"\" width=\"780\" height=\"284\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Travel1.png 780w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Travel1-300x109.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Travel1-768x280.png 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7037\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Travel2.png\" alt=\"\" width=\"792\" height=\"284\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Travel2.png 792w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Travel2-300x108.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Travel2-768x275.png 768w\" sizes=\"auto, (max-width: 792px) 100vw, 792px\" \/><\/p>\n<p><strong>\u56f3<\/strong><strong>2\uff1a<\/strong>\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30c7\u30fc\u30bf\u3068\u52d5\u7684\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u8981\u7d20\uff08\u5730\u7406\u60c5\u5831 vs 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7039\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Retail1.png\" alt=\"Why Dynamic Creative Optimization Matters\" width=\"924\" height=\"456\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Retail1.png 924w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Retail1-300x148.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Retail1-768x379.png 768w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><\/p>\n<p><strong>\u56f3<\/strong><strong>3\uff1a<\/strong>DCO\u3067\u52d5\u7684\u306b\u6700\u9069\u5316\u3055\u308c\u308b\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u4f8b<\/p>\n<p>DCO\u306e\u691c\u8a0e\u306b\u969b\u3057\u3066\u8003\u616e\u3059\u3079\u304d\u3082\u30461\u3064\u306e\u91cd\u8981\u306a\u70b9\u306f\u3001\u8cb7\u7269\u5ba2\u3078\u306e\u30d5\u30a9\u30fc\u30ab\u30b9\u3067\u3059\u3002DCO\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3054\u3068\u306b\u6700\u9069\u5316\u3067\u304d\u308b\u306e\u3067\u3001\u5e83\u544a\u4e3b\u306f\u3001\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\uff08\u30a2\u30c9\u30d6\u30ed\u30c3\u30af\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u3078\u306e\u30ea\u30fc\u30c1\u304c\u96e3\u3057\u304f\u306a\u308a\u3064\u3064\u3042\u308b\uff09\u3067\u8cb7\u7269\u5ba2\u3068\u6700\u9069\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3068\u308c\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u4fe1\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u73fe\u72b6\u3067\u306f\u3001DCO\u306f\u4e3b\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d5\u30a1\u30cd\u30eb\u306e\u4e0b\u4f4d\u5c64\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u7528\u3044\u3089\u308c\u3066\u3044\u307e\u3059\u304c\u3001DCO\u306e\u53ef\u80fd\u6027\u306f\u3053\u308c\u3060\u3051\u306b\u3068\u3069\u307e\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u7372\u5f97\u3084\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3068\u3044\u3063\u305f\u4ed6\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u306f\u3058\u3081\u3001\u30cd\u30a4\u30c6\u30a3\u30d6\uff0f\u52d5\u753b\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u306a\u3069\u306eHTML\u30d0\u30ca\u30fc\u306e\u80cc\u5f8c\u306b\u3042\u308b\u4ed6\u306e\u30a4\u30f3\u30d9\u30f3\u30c8\u30ea\u3067\u3082\u3001DCO\u6d3b\u7528\u306e\u53ef\u80fd\u6027\u306f\u7121\u9650\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>Criteo\u30a8\u30f3\u30b8\u30f3\u306b\u3088\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6700\u9069\u5316<\/h3>\n<p>Criteo\u306e\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u6700\u9069\u5316\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30fb\u300cReal-time Creative Optimization: RTCO\u300d\u306f\u3001\u7279\u8a31\u7533\u8acb\u4e2d\u306e\u6a5f\u68b0\u5b66\u7fd2\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u3059\u3002\u3053\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u3001\u6708\u959312\u5104\u4eba\u306b\u53ca\u3076\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u8cb7\u7269\u5ba2\u306e\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u30a2\u30a6\u30a7\u30a2\u30cd\u30b9\u3068\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u3001\u5404\u8cb7\u7269\u5ba2\u306e\u72b6\u6cc1\u306b\u5408\u308f\u305b\u3066\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u8a73\u7d30\u30ec\u30d9\u30eb\u3067\u9078\u629e\u30fb\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>RTCO\u306f\u3001\u9ad8\u5ea6\u306a\u4e88\u6e2c\u5165\u672d\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u5f37\u529b\u306a\u5546\u54c1\u30ec\u30b3\u30e1\u30f3\u30c9\u6a5f\u80fd\u3092\u4f75\u305b\u6301\u3063\u305fDynamic Creative 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