{"id":7043,"date":"2018-02-23T21:09:49","date_gmt":"2018-02-23T21:09:49","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=7043"},"modified":"2019-02-28T12:34:50","modified_gmt":"2019-02-28T16:34:50","slug":"glossier%ef%bc%9a%e9%80%b2%e5%8c%96%e3%81%97%e7%b6%9a%e3%81%91%e3%82%8b%e3%83%93%e3%83%a5%e3%83%bc%e3%83%86%e3%82%a3%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%81%ae%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/glossier%ef%bc%9a%e9%80%b2%e5%8c%96%e3%81%97%e7%b6%9a%e3%81%91%e3%82%8b%e3%83%93%e3%83%a5%e3%83%bc%e3%83%86%e3%82%a3%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%81%ae%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/","title":{"rendered":"Glossier\uff1a\u9032\u5316\u3057\u7d9a\u3051\u308b\u30d3\u30e5\u30fc\u30c6\u30a3\u30d6\u30e9\u30f3\u30c9\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304b\u3089\u5b66\u30763\u3064\u306e\u30d2\u30f3\u30c8"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u629c\u7fa4\u306e\u4eba\u6c17\u3092\u8a87\u308b\u30b3\u30e9\u30e0\u30b5\u30a4\u30c8\u304b\u3089\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3001\u3055\u3089\u306b\u591a\u304f\u306e\u30e6\u30fc\u30b6\u30fc\u3067\u8cd1\u308f\u3046SNS\u3084\u5b9f\u5e97\u8217\u306e\u5c55\u958b\u306b\u81f3\u308b\u307e\u3067\u3001Glossier\u306f\u7f8e\u5bb9\u696d\u754c\u306e\u30ea\u30fc\u30c7\u30a3\u30f3\u30b0\u30ab\u30f3\u30d1\u30cb\u30fc\u3068\u3057\u3066\u5f93\u6765\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u3042\u308a\u65b9\u3092\u5909\u9769\u3057\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><!--more--><\/p>\n<p>Criteo\u304c\u6700\u8fd1\u767a\u8868\u3057\u305f\u30ec\u30dd\u30fc\u30c8\u300c\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc\u300d\u3067\u306f\u3001\u4e16\u754c\u4e2d\u306e\u8cb7\u7269\u5ba2\u306e4\u5206\u306e3\u4ee5\u4e0a\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30fb\u30c4\u30fc\u30fb\u30aa\u30d5\u30e9\u30a4\u30f3\u3084\u30aa\u30d5\u30e9\u30a4\u30f3\u30fb\u30c4\u30fc\u30fb\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u7279\u306b\u3001\u30d3\u30e5\u30fc\u30c6\u30a3\u30d6\u30e9\u30f3\u30c9\u306e\u6d88\u8cbb\u8005\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u79fb\u52d5\u3059\u308b\u3053\u3068\u306b\u6163\u308c\u3066\u304a\u308a\u3001\u305d\u3053\u3067\u306f\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u30e9\u30c3\u30d7\u30c8\u30c3\u30d7\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u4f7f\u3044\u5206\u3051\u306a\u304c\u3089\u3001\u5b9a\u671f\u7684\u306b\u5546\u54c1\u3092\u691c\u7d22\u3001\u95b2\u89a7\u3001\u8cfc\u5165\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u8cb7\u7269\u5ba2\u306e\u50be\u5411\u3092\u719f\u77e5\u3059\u308bGlossier\u3067\u306f\u3001\u5834\u6240\u3092\u554f\u308f\u305a\u306b\u5f7c\u3089\u3068\u52b9\u679c\u7684\u306b\u3064\u306a\u304c\u308a\u3092\u6301\u3061\u7d9a\u3051\u308b\u3053\u3068\u3067\u3001\u5927\u304d\u306a\u6210\u679c\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>2014\u5e74\u79cb\u306e\u30ed\u30fc\u30f3\u30c1\u304b\u3089\u308f\u305a\u304b3\u5e74\u3068\u3044\u3046\u77ed\u671f\u9593\u3067\u3001Glossier\u306f\u6570\u591a\u304f\u306e\u71b1\u72c2\u7684\u306a\u30d5\u30a1\u30f3\u304b\u3089\u652f\u6301\u3055\u308c\u308b\u6570\u767e\u4e07\u30c9\u30eb\u898f\u6a21\u306e\u30d3\u30e5\u30fc\u30c6\u30a3\u30d6\u30e9\u30f3\u30c9\u3078\u3068\u6025\u6210\u9577\u3092\u9042\u3052\u307e\u3057\u305f\u3002\u540c\u793e\u306e\u5546\u54c1\u306b\u306fHaloscope\u3001Boy Brow\u306a\u3069\u3001\u7d0420\u7a2e\u985e\u306e\u30a2\u30a4\u30c6\u30e0\u304c\u30e9\u30a4\u30f3\u30ca\u30c3\u30d7\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u4ee3\u8868\u7684\u306a\u4eba\u6c17\u5546\u54c1\u306f\u5b8c\u58f2\u7d9a\u51fa\u3067\u3001\u30a6\u30a7\u30a4\u30c6\u30a3\u30f3\u30b0\u30ea\u30b9\u30c8\u306b\u306f\u6570\u5343\u4eba\u306e\u8cfc\u5165\u5e0c\u671b\u8005\u304c\u540d\u3092\u9023\u306d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5728\u3001\u71b1\u72c2\u7684\u306a\u4eba\u6c17\u3092\u8a87\u308b\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306eInstagram\u306f87\u4e07\u4eba\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002\u30a2\u30a4\u30b3\u30cb\u30c3\u30af\u306a\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u6226\u7565\u304c\u529f\u3092\u594f\u3057\u3001\u4eba\u3005\u306f\u3053\u306e\u72ec\u7279\u306e\u30a4\u30e1\u30fc\u30b8\u30ab\u30e9\u30fc\u3092\u898b\u305f\u3060\u3051\u3067Glossier\u306e\u3053\u3068\u3092\u601d\u3044\u51fa\u3057\u3001\u540c\u793e\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0#glossierpink\u3092\u691c\u7d22\u3057\u3066\u30b5\u30a4\u30c8\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001Glossier\u306f\u3053\u308c\u3060\u3051\u306e\u6025\u6210\u9577\u3092\u3044\u304b\u306b\u3057\u3066\u5b9f\u73fe\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u3069\u3046\u3084\u3063\u3066\u3053\u3093\u306a\u306b\u3082\u9ad8\u3044\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7372\u5f97\u3057\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u672c\u30d6\u30ed\u30b0\u3067\u306fGlossier\u306e\u72ec\u81ea\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u7126\u70b9\u3092\u5f53\u3066\u3001\u540c\u793e\u304c\u5c55\u958b\u3059\u308b\u6700\u5148\u7aef\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u304b\u3089\u5b66\u3076\u3079\u304d\u30d2\u30f3\u30c8\u3092\u898b\u3066\u3044\u304f\u3053\u3068\u306b\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7044 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Glossier-postcards-1024x768.jpg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Glossier-postcards-1024x768.jpg 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Glossier-postcards-300x225.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Glossier-postcards-768x576.jpg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Glossier-postcards.jpg 1632w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>SNS\u3092\u5229\u7528\u3057\u3066\u53e3\u30b3\u30df\u3092\u5e83\u3052\u308b\u3002<\/h3>\n<p>\u3053\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u5275\u8a2d\u8005\u3067\u3042\u308a\u3001\u770b\u677f\u3068\u3057\u3066\u306e\u5f79\u5272\u3082\u62c5\u304632\u6b73\u306e\u30a8\u30df\u30ea\u30fc\u30fb\u30ef\u30a4\u30b9\u6c0f\u306b\u3088\u308b\u3068\u3001\u7206\u767a\u7684\u306b\u62e1\u5927\u3057\u305f\u53ce\u76ca\u306e90%\u306f\u3001\u4e3b\u306b18\u6b73\u304b\u308935\u6b73\u306e\u30d6\u30e9\u30f3\u30c9\u30a2\u30c9\u30dc\u30b1\u30a4\u30c8\uff08\u652f\u6301\u8005\uff09\u306b\u3088\u308b\u53e3\u30b3\u30df\u306b\u3082\u305f\u3089\u3055\u308c\u305f\u3068\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>\u71b1\u5fc3\u306a\u5973\u6027\u30d5\u30a1\u30f3\u305f\u3061\u306f\u3001Glossier\u306e\u65b0\u5546\u54c1\u767a\u8868\u3001SNS\u3078\u306e\u6295\u7a3f\u3001\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u62db\u5f85\u3001\u307e\u305f\u30b3\u30e9\u30e0\u30b5\u30a4\u30c8\u3067\u3042\u308bInto the Gloss\u3067\u306eTop Shelf\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u30d5\u30a9\u30ed\u30fc\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u3089\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u4e21\u65b9\u3067\u81ea\u5206\u306e\u30d5\u30a9\u30ed\u30ef\u30fc\u3084\u53cb\u4eba\u3068\u30b7\u30a7\u30a2\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7046 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Interviews-Into-The-Gloss-690x1024.png\" alt=\"\" width=\"640\" height=\"950\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Interviews-Into-The-Gloss-690x1024.png 690w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Interviews-Into-The-Gloss-202x300.png 202w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Interviews-Into-The-Gloss-768x1139.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Interviews-Into-The-Gloss.png 1066w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>Glossier\u306f\u3001SNS\u3092\u5229\u7528\u3057\u3066\u8aad\u8005\u3092\u30d5\u30a9\u30ed\u30ef\u30fc\u306b\u3057\u3001\u6b21\u306b\u30d5\u30a9\u30ed\u30ef\u30fc\u3092\u30d6\u30e9\u30f3\u30c9\u306e\u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\u306b\u8ee2\u63db\u3001\u3055\u3089\u306b\u30a8\u30d0\u30f3\u30b8\u30a7\u30ea\u30b9\u30c8\u3092\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u9032\u5316\u3055\u305b\u308b\u306a\u3069\u3001\u3042\u3089\u3086\u308b\u30b9\u30c6\u30fc\u30b8\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30e6\u30fc\u30b6\u4f53\u9a13\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u9ad8\u3044\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u91b8\u6210\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u7a7a\u3044\u305f\u7a74\u3092\u585e\u3050<\/h3>\n<p>\u4eca\u306f\u3001\u9078\u629e\u80a2\u3092\u305f\u304f\u3055\u3093\u4e0e\u3048\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u9006\u306b\u6d88\u8cbb\u8005\u304c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u920d\u611f\u306b\u306a\u308a\u304c\u3061\u306a\u6642\u4ee3\u3067\u3059\u3002Glossier\u306f\u3001\u3053\u3093\u306a\u6642\u4ee3\u3060\u304b\u3089\u3053\u305d\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3068\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u307e\u305f\u304c\u3063\u3066\u6d88\u8cbb\u8005\u3068\u5f37\u56fa\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3001\u30d3\u30e5\u30fc\u30c6\u30a3\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u3044\u304b\u306b\u91cd\u8981\u3067\u3042\u308b\u304b\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p>Glossier\u306f\u6d88\u8cbb\u8005\u5411\u3051\u306e\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3057\u3066\u3001FaceTime\u306e\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb\u3084Facebook Live\u52d5\u753b\uff08\u4e3b\u306b\u30b9\u30bf\u30c3\u30d5\u304c\u51fa\u6f14\uff09\u3092\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u3042\u308b\u81ea\u793e\u306e\u30aa\u30d5\u30a3\u30b9\u5185\u3067\u64ae\u5f71\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001YouTube\u3067\u306f\u671d\u306e\u30e1\u30a4\u30af\u306a\u3069\u306e\u8eab\u652f\u5ea6\u3092\u8996\u8074\u8005\u306b\u7d39\u4ecb\u3059\u308b\u300cGet Ready With 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7048 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Photo-Nov-29-5-19-28-PM-e1515001788709-768x1024.jpg\" alt=\"\" width=\"640\" height=\"853\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Photo-Nov-29-5-19-28-PM-e1515001788709-768x1024.jpg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Photo-Nov-29-5-19-28-PM-e1515001788709-225x300.jpg 225w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Photo-Nov-29-5-19-28-PM-e1515001788709.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>\u96d1\u8a8c\u3092\u8aad\u307f\u306a\u304c\u3089\u304f\u3064\u308d\u3050\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7050 size-large\" src=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2018\/01\/Photo-Nov-29-5-28-07-PM-1024x768.jpg\" alt=\"\" width=\"640\" height=\"480\" \/><\/p>\n<p>\u30a4\u30f3\u30b9\u30bf\u6620\u3048\u3059\u308b\u5199\u771f\u3092\u64ae\u5f71\u3057\u3066\u3001<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7052 size-large\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Photo-Nov-29-5-28-44-PM-e1515079942368-719x1024.jpg\" alt=\"\" width=\"640\" height=\"911\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Photo-Nov-29-5-28-44-PM-e1515079942368-719x1024.jpg 719w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Photo-Nov-29-5-28-44-PM-e1515079942368-211x300.jpg 211w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Photo-Nov-29-5-28-44-PM-e1515079942368-768x1094.jpg 768w, 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https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/02\/Photo-Nov-29-5-29-54-PM-e1515080026544.jpg 1125w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" 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Parker\u306e\u773c\u93e1\u30b7\u30e7\u30c3\u30d7\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b9\u30c8\u30a2\u3092\u9589\u9396\u3057\u305fStarbucks\u3001\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e5\u756a\u8857\u306b\u30aa\u30fc\u30d7\u30f3\u3057\u305fBonobos\u306a\u3069\u306f\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u4f53\u9a13\u306e\u91cd\u8981\u6027\u3092\u793a\u3059\u597d\u4f8b\u3060\u3068\u8a00\u3048\u307e\u3059\u3002\u73fe\u5728\u306e\u30c7\u30b8\u30bf\u30eb\u30ef\u30fc\u30eb\u30c9\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3058\u305f\u30c7\u30b8\u30bf\u30eb\u3068\u7269\u7406\u30c1\u30e3\u30cd\u30eb\u306e\u30d6\u30e9\u30f3\u30c9\u4f53\u9a13\u306e\u878d\u5408\u306b\u6ce8\u529b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u4f01\u696d\u304c\u4ed6\u306b\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Criteo\u306e<a 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