{"id":7217,"date":"2018-03-05T21:15:24","date_gmt":"2018-03-06T01:15:24","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=7217"},"modified":"2021-01-13T12:31:31","modified_gmt":"2021-01-13T16:31:31","slug":"%e5%8b%95%e7%94%bb-criteo%e3%83%80%e3%82%a4%e3%83%8a%e3%83%9f%e3%83%83%e3%82%af%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e5%b0%8e%e5%85%a5%e3%81%97%e3%81%a6","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e5%8b%95%e7%94%bb-criteo%e3%83%80%e3%82%a4%e3%83%8a%e3%83%9f%e3%83%83%e3%82%af%e3%83%aa%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%92%e5%b0%8e%e5%85%a5%e3%81%97%e3%81%a6\/","title":{"rendered":"[\u52d5\u753b] Criteo\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5c0e\u5165\u3057\u3066\u3001\u53ce\u76ca\u30923\u500d\u306b\u62e1\u5927\u3057\u305fHP France"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u5f37\u529b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3067\u3042\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af 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France\u306f\u3001\u307e\u3055\u306b\u3053\u306eCriteo\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u5229\u7528\u3057\u3066\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>1939\u5e74\u306b\u8a2d\u7acb\u3055\u308c\u3001\u4eca\u3084\u4e16\u754c\u7684\u306b\u77e5\u3089\u308c\u308b\u30d6\u30e9\u30f3\u30c9\u306e1\u3064\u3068\u306a\u3063\u305fHP\u306f\u3001\u4e16\u754c\u3092\u30ea\u30fc\u30c9\u3059\u308b\u5370\u5237\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304a\u3088\u3073\u30d1\u30fc\u30bd\u30ca\u30eb\u30b7\u30b9\u30c6\u30e0\u306e\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3067\u3042\u308a\u3001\u6bce\u5e74500\u5104\u30c9\u30eb\u4ee5\u4e0a\u306e\u53ce\u76ca\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u3068Criteo\u3068\u306e\u51fa\u4f1a\u3044\u306f\u3001\u540c\u793e\u304c\u30d6\u30e9\u30f3\u30c9 \u30a2\u30a6\u30a7\u30a2\u30cd\u30b9\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u4e21\u65b9\u3092\u5411\u4e0a\u3055\u305b\u308b\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63a2\u3057\u3066\u3044\u305f2\u5e74\u524d\u306b\u307e\u3067\u3055\u304b\u306e\u307c\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3>\u9ad8\u3044\u95a2\u9023\u6027\u3092\u5b9f\u73fe\u3059\u308b\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>HP France\u306b\u304a\u3051\u308b\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u52d9\u3081\u308bAbraham Cohen Nahon\u6c0f\u306f\u3001\u300c\u8cea\u306e\u9ad8\u3044\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5897\u3084\u3057\u3066\u30d6\u30e9\u30f3\u30c9 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France\u306fCriteo\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30922\u5e74\u9593\u306b\u308f\u305f\u3063\u3066\u5229\u7528\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5404\u30a2\u30d7\u30ed\u30fc\u30c1\u3068Criteo\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u9593\u306b\u5f37\u529b\u306a\u30b7\u30ca\u30b8\u30fc\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u306b\u6210\u529f\u3002HP France\u306e\u53ce\u76ca\u30923\u500d\u3001\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS\uff09\u30922\u500d\u306b\u62bc\u3057\u4e0a\u3052\u308b\u4e00\u65b9\u3067\u3001\u30b3\u30b9\u30c8\u3082\u9069\u5207\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u300cCriteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u306f\u3001\u81ea\u3089\u7d4c\u9a13\u3057\u305f\u304b\u3089\u3053\u305d\u3001\u81ea\u4fe1\u3092\u6301\u3063\u3066\u304a\u52e7\u3081\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u3059\u3067\u306b\u793e\u5185\u3067\u3082\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u300d\u3068\u3001Nahon\u6c0f\u306f\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>HP France\u3067\u306e\u6210\u529f\u3092\u53d7\u3051\u3066\u3001Criteo\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u540c\u793e\u306e\u30e8\u30fc\u30ed\u30c3\u30d1\u5185\u306e6\u3064\u306e\u652f\u793e\u3067\u3082\u5c0e\u5165\u3055\u308c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001HP France\u306f\u4e8b\u696d\u306e\u3055\u3089\u306a\u308b\u6210\u9577\u3092\u76ee\u6307\u3057\u3001\u4ed6\u306eCriteo\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306e\u5c0e\u5165\u3082\u691c\u8a0e\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u306bHP France\u306e\u30b5\u30af\u30bb\u30b9\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u52d5\u753b\u3068\u300c<a href=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2017\/07\/Criteo-Retargeting101-eBook-JP.pdf\">\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u305f\u3081\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ac\u30a4\u30c9\u300d<\/a>\u3092\u3054\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u3053\u3061\u3089\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"Criteo Success Story: HP - France - English Subtitles\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/M4H5HHez27Q?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u5f37\u529b\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u3067\u3042\u308b\u30c0\u30a4\u30ca\u30df\u30c3\u30af 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