{"id":7374,"date":"2018-03-21T19:48:18","date_gmt":"2018-03-21T19:48:18","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/insights\/brand-marketing-machine-learning\/"},"modified":"2021-01-13T13:14:27","modified_gmt":"2021-01-13T17:14:27","slug":"%e6%a9%9f%e6%a2%b0%e5%ad%a6%e7%bf%92%e3%82%92%e3%82%af%e3%83%bc%e3%83%ab%e3%81%ab%e4%bd%bf%e3%81%84%e3%81%93%e3%81%aa%e3%81%993%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e6%a9%9f%e6%a2%b0%e5%ad%a6%e7%bf%92%e3%82%92%e3%82%af%e3%83%bc%e3%83%ab%e3%81%ab%e4%bd%bf%e3%81%84%e3%81%93%e3%81%aa%e3%81%993%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89\/","title":{"rendered":"\u6a5f\u68b0\u5b66\u7fd2\u3092\u30af\u30fc\u30eb\u306b\u4f7f\u3044\u3053\u306a\u30593\u30d6\u30e9\u30f3\u30c9"},"content":{"rendered":"

 <\/p>\n

\u307e\u3059\u307e\u3059\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u6628\u4eca\u306e\u5c0f\u58f2\u696d\u754c\u3067\u306f\u3001\u60c5\u5831\u691c\u7d22\u306e\u95a2\u9023\u6027\u3092\u3044\u304b\u306b\u9ad8\u3081\u308b\u304b\u304c\u6700\u91cd\u8981\u8ab2\u984c\u3067\u3059\u3002\u3053\u306e\u8ab2\u984c\u306e\u89e3\u6c7a\u7b56\u3068\u3057\u3066\u3001\u8fd1\u5e74\u5404\u30d6\u30e9\u30f3\u30c9\u304c\u6ce8\u76ee\u3059\u308b\u306e\u304c\u6a5f\u68b0\u5b66\u7fd2\u3067\u3059\u3002\u6a5f\u68b0\u5b66\u7fd2\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u81a8\u5927\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u304b\u3089\u6d41\u884c\u3084\u6d88\u8cbb\u8005\u306e\u597d\u307f\u3092\u628a\u63e1\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4eca\u5f8c\u3001\u6d88\u8cbb\u8005\u3068\u3069\u306e\u3088\u3046\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u306e\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u306b\u3064\u3044\u3066\u3082\u3001\u4e88\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u52b9\u679c\u7684\u306b\u6d3b\u7528\u3057\u3066\u8cb7\u3044\u7269\u5ba2\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u6df1\u3081\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u3066\u3044\u308b3\u3064\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e3\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u5229\u7528\u3057\u3066\u3001\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

 <\/p>\n

1. Under Armour<\/strong><\/h3>\n

\u30a2\u30d1\u30ec\u30eb\u30d6\u30e9\u30f3\u30c9\u306eUnder Armour\uff08\u30a2\u30f3\u30c0\u30fc\u30a2\u30fc\u30de\u30fc\uff09\u306f\u3001\u81ea\u793e\u306e\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30a2\u30d7\u30ea\u3067\u3042\u308b\u300cRecord<\/a>\u300d\u306b\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ea\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u60c5\u5831\u6e90\uff08\u30b5\u30fc\u30c9\u30d1\u30fc\u30c6\u30a3\u306e\u30a2\u30d7\u30ea\u3001\u30b9\u30de\u30fc\u30c8\u30a6\u30a9\u30c3\u30c1\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u76f4\u63a5\u5165\u529b\u3057\u305f\u30c7\u30fc\u30bf\u306a\u3069\uff09\u304b\u3089\u5f97\u305f\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u5065\u5eb7\u72b6\u614b\u3092\u8a18\u9332\u3057\u3001\u98df\u4e8b\u3084\u904b\u52d5\u306b\u3064\u3044\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/p>\n

\"\"\u5199\u771f\u63d0\u4f9b\uff1aUnder Armour<\/p>\n

 <\/p>\n

Business Insider<\/a>\u306b\u3088\u308b\u3068\u3001\u3053\u306e\u30a2\u30d7\u30ea\u306f\u300c\u5065\u5eb7\u3084\u904b\u52d5\u306b\u95a2\u3059\u308b\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u304c\u4f3c\u3066\u3044\u308b\u4eba\u306e\u30c7\u30fc\u30bf\u3001\u3055\u3089\u306b\u306f\u6804\u990a\u306e\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3001\u751f\u7406\u5b66\u3001\u884c\u52d5\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u3044\u3066\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u4f5c\u6210\u300d\u3067\u304d\u308b\u307b\u304b\u3001\u6b69\u6570\u3001\u6804\u990a\u3001\u7761\u7720\u30d1\u30bf\u30fc\u30f3\u306b\u52a0\u3048\u3001\u5fc3\u62cd\u6570\u3001\u30da\u30fc\u30b9\u3001\u8ddd\u96e2\u3001\u6d88\u8cbb\u30ab\u30ed\u30ea\u30fc\u3068\u3044\u3063\u305f\u904b\u52d5\u30c7\u30fc\u30bf\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u307e\u3055\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u30e2\u30d0\u30a4\u30eb\u578b\u30d1\u30fc\u30bd\u30ca\u30eb\u30c8\u30ec\u30fc\u30ca\u30fc\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3053\u306e\u30a2\u30d7\u30ea\u3067\u3059\u304c\u3001\u4f7f\u3044\u65b9\u306f\u7c21\u5358\u3002\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3082\u3057\u3084\u3059\u304f\u3001\u6570\u56de\u30bf\u30c3\u30d7\u3059\u308b\u3060\u3051\u3067\u4f7f\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u3053\u306e\u30a2\u30d7\u30ea\u306f\u4f7f\u3048\u3070\u4f7f\u3046\u307b\u3069\u30e6\u30fc\u30b6\u30fc\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u3088\u308a\u7684\u78ba\u306a\u30a2\u30c9\u30d0\u30a4\u30b9\u3092\u3057\u3066\u304f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

 <\/p>\n

2. Mazda <\/strong><\/h3>\n

\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u306e\u30de\u30c4\u30c0\u306f\u3001\u7c73\u56fd\u30c6\u30ad\u30b5\u30b9\u5dde\u30aa\u30fc\u30b9\u30c6\u30a3\u30f3\u3067\u958b\u50ac\u3055\u308c\u308bSXSW\uff08\u30b5\u30a6\u30b9\u30d0\u30a4\u30b5\u30a6\u30b9\u30a6\u30a8\u30b9\u30c8\uff09\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u3001\u540c\u793e\u306e\u65b0\u578b\u8eca\u300cCX-5\u300d\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/a>\u3092\u884c\u3046\u306b\u3042\u305f\u3063\u3066\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3068\u3057\u3066\u3075\u3055\u308f\u3057\u3044\u4eba\u7269\u3092\u6a5f\u68b0\u5b66\u7fd2\u3067\u63a2\u3059\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u30de\u30c4\u30c0\u306f\u3001Infulential\u793e\u3068\u63d0\u643a\u3057\u3001\u540c\u793e\u306eIBM\u2019sWatson AI technology\u3092\u6d3b\u7528\u3057\u3066\u3001\u30a2\u30fc\u30c8\u306e\u5206\u91ce\u3067\u5f71\u97ff\u529b\u306e\u3042\u308b\u4eba\u7269\uff08\u3064\u307e\u308a\u3001SXSW\u30d5\u30a1\u30f3\u5c64\u3078\u306ePR\u306b\u9069\u3057\u305f\u4eba\u7269\uff09\u3092SNS\u4e0a\u3067\u898b\u3064\u3051\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n

\"\"\u5199\u771f\u63d0\u4f9b\uff1aMazda<\/p>\n

 <\/p>\n

\u6a5f\u68b0\u5b66\u7fd2\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/a>\u3092\u99c6\u4f7f\u3057\u3066SNS\u4e0a\u306e\u6295\u7a3f\u3092\u30b9\u30ad\u30e3\u30f3\u3057\u3001\u611f\u5606\u7b26\u3084\u7d75\u6587\u5b57\u306a\u3069\u3092\u624b\u304c\u304b\u308a\u306b\u9069\u5207\u306a\u4eba\u7269\u3092\u63a2\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n

\u6700\u3082\u5f71\u97ff\u529b\u304c\u3042\u308b\u4eba\u7269\u3068\u3057\u3066\u9078\u3070\u308c\u305f4\u4eba\u304c\u3001\u30a4\u30d9\u30f3\u30c8\u958b\u50ac\u6642\u306b\u540c\u793e\u306eCX-5\u306b\u4e57\u3063\u3066\u30aa\u30fc\u30b9\u30c6\u30a3\u30f3\u5e02\u5185\u3092\u56de\u308a\u3001\u3055\u3089\u306bMazda Studio\u3092\u8a2a\u308c\u3001\u305d\u306e\u69d8\u5b50\u3092\u30c4\u30a4\u30c3\u30bf\u30fc\u3001\u30a4\u30f3\u30b9\u30bf\u30b0\u30e9\u30e0<\/a>\u3001Facebook\u306b\u6295\u7a3f\u3001\u8a71\u984c\u3092\u547c\u3073\u307e\u3057\u305f\u3002<\/p>\n

\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u4e2d\u5fc3\u306e\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u306b\u3088\u3063\u3066\u3001\u30de\u30c4\u30c0\u306f\u7279\u5b9a\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5c64\u306b\u7684\u3092\u7d5e\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u6210\u529f\u3057\u307e\u3057\u305f\u3002SXSW\u304c\u4e16\u754c\u6700\u5927\u7d1a\u306e\u97f3\u697d\u3001\u6620\u753b\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u796d\u5178\u3067\u3042\u308b\u3053\u3068\u3092\u8e0f\u307e\u3048\u3001\u4e00\u822c\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3088\u308a\u3082\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306a\u4eba\u3005\u306b\u7167\u6e96\u3092\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u5b9f\u8df5\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n

\uff08\u8ffd\u52a0\u60c5\u5831\uff1a<\/em>\u300c\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30ec\u30b9\u300d\u306e\u4e16\u754c\u3067\u751f\u304d\u6b8b\u308c\u308b\u304b\uff1f<\/em>Criteo<\/em>\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30af\u30a4\u30ba\uff08\u82f1\u8a9e\uff09\u3067\u8a66\u3057\u3066\u307f\u307e\u3057\u3087\u3046<\/em><\/a>\uff09<\/em><\/p>\n

 <\/p>\n

3. The North Face<\/strong><\/h3>\n

The North Face\uff08\u30b6\u30fb\u30ce\u30fc\u30b9\u30fb\u30d5\u30a7\u30a4\u30b9\uff09\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d1\u30fc\u5411\u3051\u306e\u30c7\u30b8\u30bf\u30eb\u30d1\u30fc\u30bd\u30ca\u30eb\u30a2\u30b7\u30b9\u30bf\u30f3\u30c8\u3067\u3042\u308b\u300cFluid Expert Personal Shopper\uff08XPS\uff09<\/a>\u300d\u3092\u6d3b\u7528\u3057\u3066\u3001\u304a\u3059\u3059\u3081\u5546\u54c1\u306e\u7d39\u4ecb\u3084\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u305f\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u4f5c\u6210\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306a\u3069\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

XPS\u3092\u4f7f\u3046\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u540c\u793e\u306f\u591a\u304f\u306e\u9867\u5ba2\u304b\u3089\u300c\u89aa\u5207\u3067\u597d\u5370\u8c61\u300d\u3068\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u5b9f\u5e97\u8217\u3067\u306e\u63a5\u5ba2\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u3082\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u6a5f\u68b0\u5b66\u7fd2\u3092\u514b\u592e\u3057\u3066\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u3084\u308a\u53d6\u308a\u3084\u5546\u54c1\u958b\u767a\u306b\u5f79\u7acb\u3064\u30c7\u30fc\u30bf\u3082\u540c\u6642\u306b\u53ce\u96c6\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"\u5199\u771f\u63d0\u4f9b\uff1aThe North Face<\/p>\n

 <\/p>\n

\u307e\u305fThe North Face\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u300cShop with IBM Watson\u300d\u3068\u3044\u3046\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u3082\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

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 <\/p>\n

\u6a5f\u68b0\u5b66\u7fd2\u306e<\/strong>ROI<\/strong><\/h3>\n

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  \u307e\u3059\u307e\u3059\u7af6\u4e89\u304c\u6fc0\u5316\u3059\u308b\u6628\u4eca\u306e\u5c0f\u58f2\u696d\u754c\u3067\u306f\u3001\u60c5\u5831\u691c\u7d22\u306e\u95a2\u9023\u6027\u3092\u3044\u304b\u306b\u9ad8\u3081\u308b\u304b\u304c\u6700\u91cd\u8981\u8ab2\u984c\u3067\u3059\u3002\u3053\u306e […]<\/p>\n","protected":false},"author":9,"featured_media":7382,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[128],"coauthors":[],"class_list":{"0":"post-7374","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"hide_featured_image":false,"has_download":false,"has_embed":false,"stae_popup_enable":false,"podcast_audio_length":""},"yoast_head":"\n\u6a5f\u68b0\u5b66\u7fd2\u3092\u30af\u30fc\u30eb\u306b\u4f7f\u3044\u3053\u306a\u30593\u30d6\u30e9\u30f3\u30c9<\/title>\n<meta name=\"description\" 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