{"id":7482,"date":"2018-04-06T20:08:55","date_gmt":"2018-04-06T20:08:55","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=7482"},"modified":"2022-07-07T09:18:49","modified_gmt":"2022-07-07T13:18:49","slug":"%e6%88%90%e5%8a%9f%e4%ba%8b%e4%be%8b%e3%81%ab%e5%ad%a6%e3%81%b6%e3%82%aa%e3%83%a0%e3%83%8b%e3%83%81%e3%83%a3%e3%83%8d%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e6%88%90%e5%8a%9f%e4%ba%8b%e4%be%8b%e3%81%ab%e5%ad%a6%e3%81%b6%e3%82%aa%e3%83%a0%e3%83%8b%e3%83%81%e3%83%a3%e3%83%8d%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/","title":{"rendered":"\u6210\u529f\u4e8b\u4f8b\u306b\u5b66\u3076\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0"},"content":{"rendered":"

 <\/p>\n

\u4e16\u754c\u4e2d\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304b\u3089\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3002\u3057\u304b\u3057\u3001\u305d\u306e\u5b9f\u8df5\u306f\u5bb9\u6613\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3044\u3061\u65e9\u304f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u81ea\u793e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306b\u53d6\u308a\u5165\u308c\u3001\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u4f01\u696d\u306e\u4e8b\u4f8b\u304b\u3089\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b9f\u8df5\u306b\u306f\u4f55\u304c\u5fc5\u8981\u306a\u306e\u304b\u3092\u3001\u63a2\u3063\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

CASE1 \u30e6\u30cb\u30af\u30ed\u3000\uff5e\u30c7\u30b8\u30bf\u30eb\u3068\u30d5\u30a3\u30b8\u30ab\u30eb\u306e\u4f53\u9a13\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u9023\u643a<\/strong><\/h3>\n

\u30e6\u30cb\u30af\u30ed\u306f\u3001\u65e9\u304f\u304b\u3089\u512a\u308c\u305f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u5b9f\u8df5\u3057\u3066\u304d\u305f\u4f01\u696d\u306e\uff11\u3064\u3067\u3059\u3002\u30e6\u30cb\u30af\u30ed\u306f\u307e\u305a\u81ea\u793e\u30a2\u30d7\u30ea\u3092\u958b\u767a\u3057\u3001\u30a2\u30d7\u30ea\u306b\u767b\u9332\u3057\u305f\u9867\u5ba2\u304c\u81ea\u5206\u306e\u8cfc\u5165\u5c65\u6b74\u3092\u78ba\u8a8d\u3057\u305f\u308a\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u300c\u304a\u3059\u3059\u3081\u5546\u54c1\u300d\u306e\u30ec\u30b3\u30e1\u30f3\u30c9\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u305f\u3002\u30a2\u30d7\u30ea\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3068\u8fd1\u304f\u306e\u5e97\u8217\u3001\u53cc\u65b9\u306e\u5728\u5eab\u72b6\u6cc1\u3092\u9867\u5ba2\u81ea\u3089\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3001\u9867\u5ba2\u306f\u81ea\u5206\u306b\u3068\u3063\u3066\u4fbf\u5229\u306a\u30c1\u30e3\u30cd\u30eb\u3092\u9078\u3093\u3067\u3001\u6b32\u3057\u3044\u5546\u54c1\u3092\u8fc5\u901f\u306b\u624b\u306b\u5165\u308c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u3055\u3089\u306b\u3001\u30e6\u30cb\u30af\u30ed\u3067\u306f\u8fd1\u3005\u3001\u5168\u4e16\u754c\u306e\u4e3b\u306a\u7a7a\u6e2f\u3084\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30e2\u30fc\u30eb\u3067\u30d7\u30ec\u30df\u30a2\u30e0T\u30b7\u30e3\u30c4\u3084\u30b8\u30e3\u30b1\u30c3\u30c8\u304c\u8cb7\u3048\u308b\u81ea\u52d5\u8ca9\u58f2\u6a5f\u3092\u8a2d\u7f6e\u3059\u308b\u4e88\u5b9a\u3067\u3059\u3002\u5b9f\u73fe\u3059\u308c\u3070\u3001\u30e6\u30cb\u30af\u30ed\u306fWEB\u3001\u30e2\u30d0\u30a4\u30eb\u3001\u5b9f\u5e97\u8217\u306b\u52a0\u3048\u3001\u65c5\u884c\u9014\u4e2d\u306b\u7acb\u3061\u3088\u308b\u7a7a\u6e2f\u30d3\u30eb\u306e\u4e2d\u306b\u3082\u9867\u5ba2\u3068\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u6301\u3064\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3046\u3084\u3063\u3066\u3067\u304d\u308b\u9650\u308a\u591a\u304f\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u4f5c\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30e6\u30cb\u30af\u30ed\u306f\u9867\u5ba2\u306b\u30d5\u30a3\u30b8\u30ab\u30eb\u3068\u30c7\u30b8\u30bf\u30eb\u53cc\u65b9\u306e\u4f53\u9a13\u3092\u30b7\u30fc\u30e0\u30ec\u30b9\u306b\u63d0\u4f9b\u3001\u9867\u5ba2\u304c\u3044\u3064\u3067\u3082\u3069\u3053\u3067\u3082\u30c1\u30e3\u30cd\u30eb\u306e\u9055\u3044\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u306a\u3057\u306b\u5546\u54c1\u3092\u8cfc\u5165\u3067\u304d\u308b\u74b0\u5883\u3092\u6574\u5099\u3057\u3001\u4e16\u754c\u4e2d\u306e\u9867\u5ba2\u304b\u3089\u652f\u6301\u3092\u7372\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

CASE2 Sephora \uff5e\u30c7\u30b8\u30bf\u30eb\u3068\u5b9f\u5e97\u8217\u306e\u57a3\u6839\u3092\u9650\u308a\u306a\u304f\u30bc\u30ed\u306b<\/strong><\/h3>\n

\u5b9f\u5e97\u8217\u306e\u9b45\u529b\u5411\u4e0a\u306b\u30c7\u30b8\u30bf\u30eb\u3092\u3046\u307e\u304f\u6d3b\u7528\u3057\u3066\u3044\u308b\u306e\u304c\u3001\u5316\u7ca7\u54c1\u306e\u30a2\u30a6\u30c8\u30ec\u30c3\u30c8\u8ca9\u58f2\u3092\u624b\u639b\u3051\u308bSephora\u3067\u3059\u3002Sephora\u306f\u3001\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u3068\u30a2\u30d7\u30ea\u300cMy\u3000Beauty Bag\u300d\u3092\u904b\u55b6\u3057\u3066\u3044\u3066\u3001\u9867\u5ba2\u306f\u305d\u3053\u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u697d\u3057\u3080\u3060\u3051\u3067\u306a\u304f\u3001\u8cfc\u5165\u5c65\u6b74\u3084\u4fdd\u6709\u30dd\u30a4\u30f3\u30c8\u6570\u3092\u78ba\u8a8d\u3057\u3001\u81ea\u5206\u306e\u8cfc\u5165\u30b9\u30c6\u30fc\u30bf\u30b9\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u540c\u6642\u306bSephora\u3067\u306f\u3001\u5b9f\u5e97\u8217\u3067\u30d3\u30e5\u30fc\u30c6\u30a3\u30fb\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u983b\u7e41\u306b\u958b\u50ac\u3057\u3001\u5c02\u9580\u306e\u30b9\u30bf\u30a4\u30ea\u30b9\u30c8\u306b\u3088\u308b\u30a4\u30e1\u30fc\u30b8\u30c1\u30a7\u30f3\u30b8\u4f53\u9a13\u3092\u9867\u5ba2\u306b\u7121\u6599\u3067\u63d0\u4f9b\u3059\u308b\u307b\u304b\u3001\u5e97\u5185\u306b\u30bf\u30c3\u30c1\u30b9\u30af\u30ea\u30fc\u30f3\u3092\u8a2d\u7f6e\u3057\u3066\u30d5\u30a1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u3084\u30b3\u30f3\u30b7\u30fc\u30e9\u30fc\u3001\u9999\u6c34\u306a\u3069\u3092\u305d\u306e\u5834\u3067\u8a66\u3057\u3066\u307f\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u307e\u3059\u3002Sephora\u306f\u3001\u3053\u3046\u3044\u3063\u305f\u697d\u3057\u304f\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u624b\u6cd5\u3092\u9867\u5ba2\u306b\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30c7\u30b8\u30bf\u30eb\u3068\u5b9f\u5e97\u8217\u306e\u57a3\u6839\u3092\u9650\u308a\u306a\u304f\u4f4e\u304f\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n

CASE3 DECATHLON\uff5e\u30aa\u30e0\u30cb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5730\u57df\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306b\u3082\u5c55\u958b<\/strong><\/h3>\n

\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u30fb\u30a2\u30a6\u30c8\u30c9\u30a2\u7528\u54c1\u30fb\u30b9\u30dd\u30fc\u30c4\u7528\u81ea\u8ee2\u8eca\u3092\u88fd\u9020\u30fb\u8ca9\u58f2\u3059\u308b\u30d5\u30e9\u30f3\u30b9\u751f\u307e\u308c\u306e\u30c1\u30a7\u30fc\u30f3\u30b9\u30c8\u30a2DECATHLON S.A.\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u307f\u306e\u8ca9\u58f2\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u3001\u5b9f\u5e97\u8217\u306b\u3082\u30d3\u30b8\u30cd\u30b9\u3092\u62e1\u5927\u3059\u308b\u3053\u3068\u306b\u6210\u529f\u3057\u305f\u4f01\u696d\u306e\u4ee3\u8868\u4f8b\u3067\u3059\u3002\u540c\u793e\u304c\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306b\u958b\u8a2d\u3057\u305f\u30d5\u30e9\u30c3\u30b0\u30b7\u30c3\u30d7\u30b9\u30c8\u30a2\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u4f53\u9a13\u3068\u5bc6\u63a5\u306b\u304b\u307f\u5408\u3046\u3088\u3046\u306b\u8a2d\u8a08\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5e97\u8217\u306b\u306fRFID\uff08\u7121\u7dda\u5468\u6ce2\u6570\u540c\u5b9a\u6280\u8853\uff09\u304c\u5546\u54c1\u3092\u81ea\u52d5\u7684\u306b\u8b58\u5225\u30fb\u8ffd\u8de1\u3057\u3066\u8cb7\u3044\u7269\u5ba2\u306e\u4eee\u60f3\u30ab\u30fc\u30c8\u306b\u76f4\u63a5\u9001\u4fe1\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u304c\u5c0e\u5165\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001\u7cbe\u7b97\u6642\u306b\u30ec\u30b8\u3067\u5546\u54c1\u306e\u30d0\u30fc\u30b3\u30fc\u30c9\u3092\u30b9\u30ad\u30e3\u30f3\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3055\u3089\u306b\u540c\u793e\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\uff0f\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u554f\u308f\u305a\u3001\u540c\u793e\u306e\u5546\u54c1\u30921\u5ea6\u3067\u3082\u8cfc\u5165\u3057\u305f\u4eba\u3092\u3059\u3079\u3066\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u300d\u306b\u81ea\u52d5\u7684\u306b\u767b\u9332\u3001\u30c1\u30e3\u30cd\u30eb\u3084\u30c7\u30d0\u30a4\u30b9\u3092\u6a2a\u65ad\u3057\u3066\u79fb\u52d5\u3059\u308b\u9867\u5ba2\u3092\u8ffd\u8de1\u3057\u3001\u7d99\u7d9a\u3057\u3066\u30a2\u30d7\u30ed\u30fc\u30c1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001DECATHLON\u306f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u3092\u5730\u57df\u306e\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3067\u3082\u5c55\u958b\u3001\u5730\u5143\u306e\u30b9\u30dd\u30fc\u30c4\u30af\u30e9\u30d6\u3068\u306e\u63d0\u643a\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u6301\u3061\u3001\u5e97\u8217\u3078\u306e\u5ba2\u8db3\u306e\u5897\u52a0\u3092\u4fc3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u25a0\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306b\u5c0e\u304f\uff14\u3064\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/p>\n

\u4ee5\u4e0a\u3001\u3059\u3067\u306b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5c0e\u5165\u3057\u3001\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\uff13\u793e\u3092\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u3067\u306f\u3001\u4e00\u4f53\u3069\u3046\u3059\u308c\u3070\u3001\u5f7c\u3089\u306e\u5f8c\u306b\u7d9a\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u3053\u3067\u306f\u3001\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\uff14\u3064\u306b\u7d5e\u3063\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\uff11\uff0e\u9b45\u529b\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u5c0e\u5165\u3059\u308b<\/strong><\/h3>\n

\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u4f01\u696d\u306e\u591a\u304f\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306b\u3001\u72ec\u81ea\u306e\u7279\u5178\u3084\u4f1a\u54e1\u9650\u5b9a\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u7528\u610f\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u7c73\u56fd\u6709\u6570\u306e\u5927\u578b\u767e\u8ca8\u5e97\u30fbNordstrom\u306e\u4f1a\u54e1\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\uff0f\u30aa\u30d5\u30e9\u30a4\u30f3\u3092\u554f\u308f\u305a\u3001\u3042\u308b\u3044\u306f\u5b50\u4f1a\u793e\u306eNordstrom Rack\u3084 HauteLook\u3067\u306e\u8cb7\u3044\u7269\u3060\u3063\u305f\u3068\u3057\u3066\u3082\u3001\u8cfc\u5165\u306e\u5ea6\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u300c\u30dc\u30fc\u30ca\u30b9\u30dd\u30a4\u30f3\u30c8\u30c7\u30a4\u300d\u306b\u8cfc\u5165\u3059\u308b\u3068\u30012\uff5e3\u500d\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u4ed8\u4e0e\u3055\u308c\u30012,000\u30dd\u30a4\u30f3\u30c8\u96c6\u3081\u308b\u3068\u540c\u793e\u306e\u30ae\u30d5\u30c8\u30ab\u30fc\u30c9\u300cNordstrom Notes\u300d20\u30c9\u30eb\u5206\u304c\u3082\u3089\u3048\u308b\u3053\u3068\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u304a\u5f97\u306a\u30dd\u30a4\u30f3\u30c8\u304c\u3082\u3089\u3048\u308b\u306e\u3067\u3059\u304b\u3089\u3001\u8cb7\u3044\u7269\u306f\u306a\u308b\u3079\u304fNordstrom\u3067\u3057\u3088\u3046\u3068\u601d\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3088\u306d\u3002\u4f1a\u54e1\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u4ed6\u5e97\u306b\u76ee\u79fb\u308a\u3059\u308b\u306e\u3092\u9632\u3050\u52b9\u679c\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n

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e-tailing.com\u304c\u884c\u3063\u305f\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u300c\u5c0f\u58f2\u696d\u8005\u306f\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u3066\u3001\u540c\u4e00\u306e\u6d88\u8cbb\u8005\u3092\u8a8d\u8b58\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u300d\u3068\u7b54\u3048\u305f\u6d88\u8cbb\u8005\u306f\u5168\u4f53\u306e53\uff05\u306b\u4e0a\u3063\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u300150\uff05\u306e\u6d88\u8cbb\u8005\u306f\u3001\u81ea\u3089\u306e\u500b\u4eba\u60c5\u5831\u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u4f53\u9a13\u306e\u6539\u5584\u306e\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u308b\u3053\u3068\u3082\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

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