{"id":7550,"date":"2018-04-17T18:19:32","date_gmt":"2018-04-17T22:19:32","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=7550"},"modified":"2021-01-13T12:28:39","modified_gmt":"2021-01-13T16:28:39","slug":"criteo-apero-vol-2-jtbxcriteo-%e6%97%85%e8%a1%8c%e6%a5%ad%e7%95%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8bcriteo-acquisition%e6%b4%bb%e7%94%a8%e4%be%8b","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/criteo-apero-vol-2-jtbxcriteo-%e6%97%85%e8%a1%8c%e6%a5%ad%e7%95%8c%e3%81%ab%e3%81%8a%e3%81%91%e3%82%8bcriteo-acquisition%e6%b4%bb%e7%94%a8%e4%be%8b\/","title":{"rendered":"Criteo Apero Vol.2 JTB\u00d7Criteo \u65c5\u884c\u696d\u754c\u306b\u304a\u3051\u308bCriteo Acquisition\u6d3b\u7528\u4f8b"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Criteo\u3067\u306f2018\u5e743\u670814\u65e5\u3001\u7b2c1\u56deCriteo Apero\u3092\u6771\u4eac\u30aa\u30d5\u30a3\u30b9\u306b\u3066\u958b\u50ac\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>Apero\u3068\u306fAperitif(\u30a2\u30da\u30ea\u30c6\u30a3\u30d5)\u306e\u7565\u3067\u3001\u7c21\u5358\u306a\u304a\u3064\u307e\u307f\u3068\u4e00\u7dd2\u306b\u8efd\u304f\u304a\u9152\u3092\u98f2\u3080\u3001\u30d5\u30e9\u30f3\u30b9\u4eba\u304c\u5927\u597d\u304d\u306a\u7fd2\u6163\u306e\u3053\u3068\u3002Criteo Apero\u306f\u3001\u5927\u5207\u306a\u304a\u5ba2\u69d8\u3068\u8efd\u3044\u98df\u4e8b\u3068\u98f2\u307f\u7269\u3092\u697d\u3057\u307f\u306a\u304c\u3089\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6df1\u3081\u305f\u308a\u3001\u60c5\u5831\u4ea4\u63db\u3092\u3057\u305f\u308a\u3001\u3042\u308b\u3044\u306fCriteo\u306e\u88fd\u54c1\u306b\u5bfe\u3059\u308b\u7387\u76f4\u306a\u3054\u610f\u898b\u3092\u3046\u304b\u304c\u3046\u6a5f\u4f1a\u3068\u3057\u3066\u4f01\u753b\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u7b2c1\u56de\u306e2\u4eba\u76ee\u306e\u30b2\u30b9\u30c8\u306b\u306fi.JTB\u306e\u4e09\u597d\u656c\u4e4b\u3055\u3093\u3092\u8fce\u3048\u3001Criteo\u5c0e\u5165\u306e\u6210\u679c\u306a\u3069\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u25a0\u975e\u30ea\u30c6\u30fc\u30eb\u5411\u3051\u306b\u958b\u767a\u3057\u305f\u30a6\u30a7\u30d6\u30ab\u30fc\u30d0\u30fc\u3092\u8a66\u9a13\u5c0e\u5165<\/strong><\/p>\n<p><strong>Criteo: <\/strong><strong>\u65b0\u898f\u9867\u5ba2\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5f15\u304d\u51fa\u3057\u3001\u9867\u5ba2\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eROI<\/strong><strong>\u6700\u5927\u5316\u306b\u8ca2\u732e\u3059\u308bCriteo Customer Acquisition<\/strong><strong>\u306f\u3001\u672c\u6765\u3001\u30ea\u30c6\u30fc\u30eb\u306e\u304a\u5ba2\u69d8\u5411\u3051\u306b\u958b\u767a\u3057\u305f\u3082\u306e\u3067\u3059\u304c\u3001\u3053\u306e\u5ea6\u3001\u30ea\u30c6\u30fc\u30eb\u4ee5\u5916\u306e\u304a\u5ba2\u69d8\u306b\u3082\u304a\u4f7f\u3044\u3044\u305f\u3060\u3051\u308b\u7279\u5225\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u300c\u30a6\u30a7\u30d6\u30ab\u30fc\u30d0\u30fc\u300d\u3092\u958b\u767a\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n<p><strong>\u30a6\u30a7\u30d6\u30ab\u30fc\u30d0\u30fc\u306f\u3001\u65e5\u672c\u3067\u306f\u307e\u3060\u4e00\u822c\u306b\u306f\u8ca9\u58f2\u3057\u3066\u3044\u306a\u3044\u306e\u3067\u3059\u304c\u3001i.JTB<\/strong><strong>\uff08\u6ce8\uff1ai.JTB<\/strong><strong>\u306f2018<\/strong><strong>\u5e744<\/strong><strong>\u6708\u306bJTB<\/strong><strong>\u3078\u3068\u7d71\u5408\u3055\u308c\u307e\u3057\u305f\u3002\u4ee5\u4e0b\u3001JTB<\/strong><strong>\u3068\u8868\u8a18\uff09\u3055\u3093\u306b\u306f\u30012018<\/strong><strong>\u5e74\u306e1<\/strong><strong>\u6708\u30682<\/strong><strong>\uff5e3<\/strong><strong>\u6708\u306b\u5c55\u958b\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u8a66\u9a13\u7684\u306b\u5c0e\u5165\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u4e09\u597d\u69d8\u3001\u307e\u305a\u306f\u3053\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6982\u8981\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u304f\u3060\u3055\u3044\u3002<\/strong><\/p>\n<p>\u4e09\u597d \u656c\u4e4b\u6c0f(\u4ee5\u4e0b\u3001\u4e09\u597d)\uff1a\u79c1\u305f\u3061\u306f\u3001JTB\u30b0\u30eb\u30fc\u30d7\u306e\u4e2d\u3067\u3001\u30a6\u30a7\u30d6\u306e\u904b\u55b6\u3092\u901a\u3058\u3066\u65c5\u884c\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002\u904b\u55b6\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u306f\u3001\u4e3b\u306bJTB\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3001\u308b\u308b\u3076\u30c8\u30e9\u30d9\u30eb\u3001\u305d\u3057\u3066\u8a2a\u65e5\u5916\u56fd\u4eba\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3057\u305fJAPANiCAN.com \u306e\uff13\u3064\u3067\u3001\u4eca\u56de\u3001\u30a6\u30a7\u30d6\u30ab\u30fc\u30d0\u30fc\u3092\u5b9f\u65bd\u3057\u305f\u306e\u306f\u3001JTB\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u306e\u798f\u6625\u30bb\u30fc\u30eb\uff082018\u5e741\u6708\uff09\u3068\u308b\u308b\u3076\u30c8\u30e9\u30d9\u30eb\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\uff08\u540c\u5e742\uff5e3\u6708\uff09\u3067\u3059\u3002<\/p>\n<p><strong>Criteo:<\/strong><strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3078\u306e\u30a6\u30a7\u30d6\u30ab\u30fc\u30d0\u30fc\u5c0e\u5165\u3092\u6c7a\u3081\u305f\u7406\u7531\u306f\u4f55\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p>\u4e09\u597d\uff1a\u79c1\u305f\u3061\u5e83\u544a\u30c1\u30fc\u30e0\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u307e\u305a\uff11\u3064\u306b\u306f\u5e83\u544a\u5ba3\u4f1d\u8cbb\u3092\u52b9\u7387\u7684\u306b\u4f7f\u3063\u3066\u8ca9\u58f2\u3092\u4fc3\u9032\u3057\u3001\u5229\u76ca\u306e\u6700\u5927\u5316\u306b\u8ca2\u732e\u3059\u308b\u3053\u3068\u3002\u305d\u3057\u3066\u3001\u3082\u3046\uff11\u3064\u304c\u65c5\u884c\u696d\u754c\u306e\u4e2d\u3067\u306e\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u73fe\u72b6\u3067\u306f\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u30b7\u30a7\u30a2\u306e\u62e1\u5927\u3068\u8a00\u3046\u89b3\u70b9\u3067\u306f\u3001\u305d\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u679c\u305f\u3057\u5207\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u5b9f\u969b\u3001\u30cd\u30c3\u30c8\u4e0a\u3067\u3001\u79c1\u305f\u3061JTB\u3092\u6307\u540d\u3057\u305f\u691c\u7d22\u56de\u6570\u306f\u53f3\u80a9\u4e0b\u304c\u308a\u3067\u4e0b\u304c\u3063\u3066\u304a\u308a\u3001\u691c\u7d22\u56de\u6570\u3067\u8a00\u3046\u30682006\u5e74\u306b\u697d\u5929\u30c8\u30e9\u30d9\u30eb\u30fb\u3058\u3083\u3089\u3093\u306a\u3069\u56fd\u5185OTA\u52e2\u306b\u629c\u304b\u308c\u3066\u4ee5\u6765\u3001\u7e2e\u5c0f\u306e\u4e00\u9014\u3092\u305f\u3069\u3063\u3066\u3044\u307e\u3059\u3002\u8fd1\u5e74\u306f\u30c8\u30ea\u30d0\u30b4\u3092\u306f\u3058\u3081\u3068\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30e1\u30bf\u30b5\u30a4\u30c8\u3082\u65e5\u672c\u306b\u9032\u51fa\u3057\u3066\u304d\u3066\u3044\u308b\u306e\u3067\u3001\u7af6\u4e89\u306f\u307e\u3059\u307e\u3059\u6fc0\u3057\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u72b6\u6cc1\u3092\u6253\u958b\u3059\u308b\u306b\u306f\u3001\u4e00\u4eba\u3067\u3082\u591a\u304f\u306e\u304a\u5ba2\u69d8\u306b\u8a8d\u77e5\u3057\u3066\u3044\u305f\u3060\u304d\u3001\u30b7\u30a7\u30a2\u3092\u56de\u5fa9\u3057\u3066\u3044\u304f\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u9867\u5ba2\u306b\u306a\u3063\u3066\u304f\u308c\u308b\u78ba\u7387\u304c\u9ad8\u3044\u5c64\u306b\u7740\u5b9f\u306b\u5c4a\u304f\u52b9\u7387\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002\u3067\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u3060\u308d\u3046\u304b\uff1f\u3068\u691c\u8a0e\u3057\u3066\u3044\u305f\u3068\u304d\u306b\u3001\u3061\u3087\u3046\u3069\u3054\u63d0\u6848\u3092\u3044\u305f\u3060\u3044\u305f\u306e\u304c\u3001\u30a6\u30a7\u30d6\u30ab\u30fc\u30d0\u30fc\u3060\u3063\u305f\u306e\u3067\u3059\u3002Criteo\u3055\u3093\u306e\u30a8\u30f3\u30b8\u30f3\u3068\u5f0a\u793e\u306e\u30e6\u30fc\u30b6\u30fc\u30ea\u30b9\u30c8\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30cd\u30c3\u30c8\u306e\u300c\u5927\u6d77\u539f\u300d\u306e\u4e2d\u3067\u3082\u3001\u3042\u308b\u7a0b\u5ea6\u7684\u3092\u7d5e\u3063\u3066\u3001\u52b9\u7387\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u8003\u3048\u3001\u30a6\u30a7\u30d6\u30ab\u30fc\u30d0\u30fc\u306e\u5c0e\u5165\u306b\u8e0f\u307f\u5207\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u25a0\u30da\u30fc\u30b8\u5185\u306e\u5e83\u544a\u67a0\u3092\u300c\u30b8\u30e3\u30c3\u30af\u300d\u3001\u5927\u624b\u5a92\u4f53\u306e4<\/strong><strong>\u500d\u306e\u30af\u30ea\u30c3\u30af\u7387\u3092\u9054\u6210<\/strong><\/p>\n<p><strong>Criteo: <\/strong><strong>\u901a\u5e38\u3001JTB<\/strong><strong>\u3055\u3093\u3067\u306f\u65e2\u5b58\u30e6\u30fc\u30b6\u306e\u307f\u306b\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u30a6\u30a7\u30d6\u30ab\u30fc\u30d0\u30fc\u3067\u306f\u3001Criteo<\/strong><strong>\u304c\u4fdd\u6709\u3057\u3066\u3044\u308b\u30af\u30c3\u30ad\u30fc\u30c7\u30fc\u30bf\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3001\u304b\u3064\u5404\u9762\u3092\u30b8\u30e3\u30c3\u30af\u3057\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u30011<\/strong><strong>\u679a\u306e\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u4e2d\u3067\u3082\u3001\u4e0a\u306e\u65b9\u306e\u67a0\u306bJTB<\/strong><strong>\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u305f\u3089\u3001\u4e0b\u306e\u65b9\u306e\u67a0\u306b\u306f\u4ed6\u793e\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u304c\u3001\u30a6\u30a7\u30d6\u30ab\u30fc\u30d0\u30fc\u306f\u30da\u30fc\u30b8\u5185\u306e\u67a0\u3059\u3079\u3066\u306bJTB<\/strong><strong>\u306e\u5e83\u544a\u3092\u8868\u793a\u3057\u3066\u30da\u30fc\u30b8\u3054\u3068\u30b8\u30e3\u30c3\u30af\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u3063\u3066\u3001JTB<\/strong><strong>\u306e\u8a8d\u77e5\u5ea6\u3092\u4e0a\u3052\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u6700\u5927\u5316\u3092\u76ee\u6307\u3057\u307e\u3057\u305f\u3002\u5f53\u7136\u3001\u305d\u308c\u3089\u306e\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u73fe\u5728\u5c55\u958b\u4e2d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30da\u30fc\u30b8\u306b\u98db\u3076\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/strong><\/p>\n<p>\u4e09\u597d\uff1a\u65b0\u898f\u9867\u5ba2\u3068\u65e2\u5b58\u9867\u5ba2\u3001\u3069\u3061\u3089\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u304b\u306f\u3001\u3042\u308b\u7a0b\u5ea6\u8abf\u6574\u304c\u3067\u304d\u308b\u3082\u306e\u306a\u306e\u3067\u3059\u304b\uff1f<\/p>\n<p><strong>Criteo:<\/strong><strong>\u306f\u3044\u3002\u624b\u52d5\u3067\u3059\u304c\u8abf\u6574\u306f\u3067\u304d\u307e\u3059\u3002\u4eca\u56de\u306eJTB<\/strong><strong>\u3055\u3093\u306e\u5834\u5408\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u304c1<\/strong><strong>\u756a\u306e\u76ee\u7684\u3067\u3057\u305f\u306e\u3067\u3001\u65b0\u898f\uff1a\u65e2\u5b58\uff1d\uff18\uff1a\uff12\u306e\u5272\u5408\u3067\u5e83\u544a\u3092\u914d\u4fe1\u3057\u307e\u3057\u305f\u3002<\/strong><\/p>\n<p>\u4e09\u597d\uff1a\u7d50\u679c\u306f\u4e0a\u3005\u3067\u3057\u305f\u3002JTB\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u306e\u798f\u6625\u30bb\u30fc\u30eb\u3067\u306f\u3001\u65e2\u5b58\u30e6\u30fc\u30b6\u3092\u9664\u5916\u3057\u3066\u300c\u798f\u888b\u300d\u3068\u304b\u300c\u521d\u58f2\u308a\u300d\u3068\u304b\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u53cd\u5fdc\u3057\u3084\u3059\u305d\u3046\u306a\u4eba\u3001\u7af6\u5408\u4ed6\u793e\u306b\u8208\u5473\u306e\u3042\u308b\u30e6\u30fc\u30b6\u306a\u3069\u306b\u7d5e\u308a\u8fbc\u3093\u3067\u914d\u4fe1\u3057\u305f\u5927\u624b\u5a92\u4f53\u3068\u6bd4\u3079\u3066\u65b0\u898f\u30e6\u30fc\u30b6\u306e\u7372\u5f97\u6570\u306f\u7d045\u500d\u306b\u3082\u4e0a\u308a\u307e\u3057\u305f\u3002\u975e\u5e38\u306b\u591a\u304f\u306e\u65b0\u898f\u30e6\u30fc\u30b6\u306b\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u3067\u3059\u3002\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u4eba\u306e\u4e2d\u306b\u5360\u3081\u308b\u65b0\u898f\u30e6\u30fc\u30b6\u306e\u5272\u5408\u3082\u5927\u624b\u5a92\u4f53\u306b\u6bd4\u3079\u3066130\uff05\uff0b\u3067\u3057\u305f\u304b\u3089\u3001Criteo\u306e\u307b\u3046\u304c\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u7cbe\u5ea6\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u78ba\u304b\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u30a6\u30a7\u30d6\u30ab\u30fc\u30d0\u30fc\u306e\u6700\u5927\u306e\u7279\u5fb4\u3068\u3057\u3066\u306f\u3001CPC\u304c\u975e\u5e38\u306b\u5b89\u3044\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002\u7d5e\u308a\u8fbc\u307f\u306e\u6761\u4ef6\u304c\u7570\u306a\u308b\u306e\u3067\u4e00\u6982\u306b\u306f\u8a00\u3048\u307e\u305b\u3093\u304c\u3001\u5927\u624b\u5a92\u4f53\u306b\u6bd4\u3079\u3066\u3082CPC\u304c4\u5272\u304f\u3089\u3044\u5b89\u3044\u306e\u3067\u3059\u3002\u7d50\u679c\u3068\u3057\u3066\u3001\u975e\u5e38\u306b\u5b89\u4fa1\u306b\u65b0\u305f\u306a\u30e6\u30fc\u30b6\u3092\u547c\u3073\u8fbc\u3080\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u30da\u30fc\u30b8\u3054\u3068\u300c\u30b8\u30e3\u30c3\u30af\u3059\u308b\u300d\u3068\u3044\u3046\u624b\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u3082\u3057\u3082\u30b8\u30e3\u30c3\u30af\u3055\u308c\u305f\u30da\u30fc\u30b8\u304c\u4f55\u5ea6\u3082\u4f55\u5ea6\u3082\u540c\u3058\u4eba\u306b\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u3068\u3001\u7169\u308f\u3057\u304f\u601d\u308f\u308c\u3066\u3057\u307e\u3063\u3066\u3001\u9006\u52b9\u679c\u306a\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u3044\u3046\u610f\u898b\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u305d\u3053\u3067Criteo\u3055\u3093\u306b\u78ba\u8a8d\u3057\u305f\u3068\u3053\u308d\u30011\u4eba\u306b\u8868\u793a\u3059\u308b\u56de\u6570\u3082\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u305f\u306e\u3067\u3001\u4eca\u56de\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f1\u4eba\u306b3\uff5e5\u56de\u306e\u307f\u8868\u793a\u3055\u305b\u308b\u3088\u3046\u306b\u3057\u3066\u3082\u3089\u3044\u307e\u3057\u305f\u3002\u3082\u3061\u308d\u3093\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5dee\u306b\u3088\u308b\u3082\u306e\u3082\u5927\u304d\u3044\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u7d50\u679c\u3068\u3057\u3066\u30af\u30ea\u30c3\u30af\u7387\u306f\u3001\u5927\u624b\u5a92\u4f53\u3068\u6bd4\u8f03\u3059\u308b\u3068\u30014\u500d\u3082\u9ad8\u3044\u30af\u30ea\u30c3\u30af\u7387\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u25a0\u8ab2\u984c\u306f\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/p>\n<p><strong>Criteo<\/strong><strong>\uff1a\u7dcf\u5408\u7684\u306b\u3054\u6e80\u8db3\u3044\u305f\u3060\u3051\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u3087\u3046\u304b\u3002<\/strong><\/p>\n<p>\u4e09\u597d\uff1a\u305d\u3046\u3067\u3059\u3002\u305f\u3060\u3001\u7387\u76f4\u306b\u7533\u3057\u4e0a\u3052\u307e\u3059\u3068\u3001\u9577\u6240\u3082\u3042\u308a\u307e\u3059\u304c\u77ed\u6240\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001\uff11\u3064\u3081\u306e\u9577\u6240\u306f\u3001\u65b0\u898f\u30e6\u30fc\u30b6\u7387\u304c\u975e\u5e38\u306b\u9ad8\u3044\u3053\u3068\u3002\uff12\u3064\u3081\u306f\u3001\u5b89\u4fa1\u306aCPC\u3067\u65b0\u898f\u30e6\u30fc\u30b6\u3092\u547c\u3073\u8fbc\u3081\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001\u77ed\u6240\u306f\u8cbb\u7528\u898f\u6a21\u304c\u5927\u304d\u3044\u3053\u3068\u3002\u6700\u4f4e\u5165\u672d\u4fa1\u683c\u3067\u5165\u672d\u3057\u305f\u3068\u3057\u3066\u3082\u3001\u304b\u306a\u308a\u5927\u304d\u306a\u8cbb\u7528\u304c\u304b\u304b\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u898f\u6a21\u306e\u5927\u304d\u3044\u77ed\u671f\u9593\u306e\u30bb\u30fc\u30eb\u306b\u5927\u91cf\u306e\u65b0\u898f\u9867\u5ba2\u3092\u8a98\u5c0e\u3059\u308b\u306b\u306f\u5411\u3044\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u3001\u4e00\u65b9\u3001\u9577\u671f\u9593\u7d99\u7d9a\u3059\u308b\u65bd\u7b56\u3067\u30a6\u30a7\u30d6\u30ab\u30fc\u30d0\u30fc\u3092\u5c0e\u5165\u3059\u308b\u3068\u306a\u308b\u3068\u3001\u8cbb\u7528\u306e\u89b3\u70b9\u304b\u3089\u306a\u304b\u306a\u304b\u96e3\u3057\u3044\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u8cbb\u7528\u5bfe\u52b9\u679c\u306f\u3069\u3046\u304b\u3068\u3044\u3046\u3068\u3001\u6b63\u76f4\u8a00\u3063\u3066\u3053\u308c\u306f\u307e\u3060\u308f\u304b\u308a\u307e\u305b\u3093\u30021\u6708\u30682\u6708\u306b\u7372\u5f97\u3057\u305f\u65b0\u898f\u30e6\u30fc\u30b6\u304c\u5c06\u6765\u7684\u306b\u3069\u306e\u304f\u3089\u3044\u306e\u58f2\u4e0a\u3092\u3082\u305f\u3089\u3057\u3066\u304f\u308c\u308b\u306e\u304b\u306f\u3001\u3053\u308c\u304b\u3089\u5c11\u3057\u6642\u9593\u3092\u3042\u3051\u3066\u691c\u8a3c\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306e\u30b5\u30a4\u30c8\u8a2a\u554f\u304c\u3059\u3050\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u7e4b\u304c\u308b\u308f\u3051\u3067\u306f\u306a\u3044\u306e\u3067\u300160\u65e5\uff5e90\u65e5\u9593\u3067\u5224\u65ad\u3057\u305f\u307b\u3046\u304c\u3044\u3044\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u308c\u3068\u3001\u65b0\u898f\u9867\u5ba2\u306e\u5b9a\u7740\u7387\u3092\u6570\u5b57\u3068\u3057\u3066\u8a55\u4fa1\u3059\u308b\u306e\u306f\u975e\u5e38\u306b\u96e3\u3057\u3044\u3067\u3059\u3088\u306d\u3002\u5f0a\u793e\u306e\u5834\u5408\u3001\u30dd\u30a4\u30f3\u30c8\u7cfb\u5a92\u4f53\u306b\u5e83\u544a\u3092\u63b2\u8f09\u3057\u3066\u5927\u91cf\u306b\u30e6\u30fc\u30b6\u30fc\u3092\u8a98\u5c0e\u3059\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308b\u306e\u3067\u3059\u304c\u3001\u305d\u3046\u3044\u3046\u5a92\u4f53\u3068\u6bd4\u8f03\u3057\u3066\u691c\u8a3c\u3092\u3059\u3079\u304d\u306a\u306e\u304b\u3001\u4eca\u306f\u3001\u3069\u3053\u3068\u3069\u3046\u6bd4\u8f03\u3057\u3066\u3001\u3069\u306e\u6570\u5024\u3092\u898b\u308c\u3070\u3044\u3044\u306e\u304b\u306e\u57fa\u6e96\u304c\u306a\u3044\u306e\u3067\u3001\u305d\u306e\u57fa\u6e96\u4f5c\u308a\u306e\u8b70\u8ad6\u3092\u3057\u3066\u3044\u304b\u306d\u3070\u306a\u3089\u306a\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3044\u305a\u308c\u306b\u305b\u3088\u3001\u5b9f\u611f\u3057\u3066\u3044\u308b\u306e\u306f\u30af\u30c3\u30ad\u30fc\u30d9\u30fc\u30b9\u306e\u6642\u4ee3\u306f\u7d42\u308f\u308a\u3092\u8fce\u3048\u3064\u3064\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3002\u3053\u308c\u304b\u3089\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30d9\u30fc\u30b9\u306e\u6642\u4ee3\u3067\u3059\u306d\u3002\u305d\u308c\u306b\u3042\u308f\u305b\u3066\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u4f4d\u7f6e\u4ed8\u3051\u3082\u5909\u308f\u3063\u3066\u304f\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u5f93\u6765\u306e\u30e9\u30b9\u30c8\u30bf\u30c3\u30c1\u3067\u3042\u305f\u308b\u90e8\u5206\u3082\u6b8b\u308b\u3068\u306f\u601d\u3044\u307e\u3059\u304c\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u9032\u5316\u306b\u3088\u3063\u3066\u30a2\u30c3\u30d1\u30fc\u30d5\u30a1\u30cd\u30eb\u3078\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3082\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u306e\u3067\u3001\u3053\u308c\u3082\u6709\u52b9\u6d3b\u7528\u3057\u3066\u3044\u304b\u306d\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u969b\u306b\u3001<a href=\"https:\/\/www.criteo.com\/jp\/technology\/criteo-engine\/\">Criteo\u306e\u30a8\u30f3\u30b8\u30f3<\/a>\u3068\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u3092\u3069\u3046\u639b\u3051\u5408\u308f\u305b\u308b\u306e\u304c\u4e00\u756a\u3088\u3044\u306e\u304b\u3001Audience Match\u3084Customer 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