{"id":7562,"date":"2018-04-19T02:10:27","date_gmt":"2018-04-19T06:10:27","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=7562"},"modified":"2021-01-13T12:28:39","modified_gmt":"2021-01-13T16:28:39","slug":"%e5%8f%97%e6%b3%a84%e5%80%8d%e5%a2%97%e3%82%92%e5%ae%9f%e7%8f%be%ef%bc%81%e6%96%b0%e8%a6%8f%e9%a1%a7%e5%ae%a2%e9%96%8b%e6%8b%93%e3%81%aa%e3%82%89criteo-customer-acquisition","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e5%8f%97%e6%b3%a84%e5%80%8d%e5%a2%97%e3%82%92%e5%ae%9f%e7%8f%be%ef%bc%81%e6%96%b0%e8%a6%8f%e9%a1%a7%e5%ae%a2%e9%96%8b%e6%8b%93%e3%81%aa%e3%82%89criteo-customer-acquisition\/","title":{"rendered":"\u53d7\u6ce84\u500d\u5897\u3092\u5b9f\u73fe\uff01\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u306a\u3089Criteo Customer Acquisition"},"content":{"rendered":"

 <\/p>\n

\u898f\u6a21\u306e\u5927\u5c0f\u3092\u554f\u308f\u305a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u5e97\u8217\u306e\u904b\u55b6\u8005\u306e\u6700\u5927\u306e\u95a2\u5fc3\u4e8b\u306f\u3001\u300c\u3044\u304b\u306b\u3057\u3066\u65b0\u898f\u9867\u5ba2\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3066\u3082\u3089\u3046\u304b\u300d\u3067\u3057\u3087\u3046\u3002Criteo\u304c\u6700\u8fd1\u884c\u3063\u305f\u8abf\u67fb\u3067\u3082\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306e\u305f\u3081\u306e\u30d7\u30ed\u30b9\u30da\u30af\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u591a\u984d\u306e\u8cbb\u7528\u3092\u6295\u3058\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3067\u3082\u3001\u305d\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3001\u672c\u5f53\u306b\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u306b\u7e4b\u304c\u3063\u3066\u3044\u308b\u3093\u3067\u3057\u3087\u3046\u304b\uff1f\u5b9f\u969b\u306e\u3068\u3053\u308d\u3001\u3053\u308c\u3068\u3044\u3063\u305f\u52b9\u679c\u3092\u611f\u3058\u3066\u3044\u306a\u3044\u30de\u30fc\u30b1\u30bf\u30fc\u3082\u5c11\u306a\u304b\u3089\u305a\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

 <\/p>\n

CPO74\uff05\u30ab\u30c3\u30c8\u3001\u306a\u306e\u306b\u53d7\u6ce8\u4ef6\u6570\u306f4\u500d\u5897\uff01<\/strong><\/h4>\n

\u3068\u3053\u308d\u304c\u6700\u8fd1\u3001\u30a4\u30ae\u30ea\u30b9\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u5c0f\u58f2\u308a\u5927\u624b\u30fbNew Look\u304c\u9867\u5ba2\u7372\u5f97\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u3001\u65b0\u898f\u9867\u5ba2\u738762\uff05\u3092\u9054\u6210\u3001\u95a2\u4fc2\u8005\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u305f\u3002<\/p>\n

\u3057\u304b\u3082New Look\u306f\u3001\u540c\u6642\u306b\u3001\u53d7\u6ce81\u4ef6\u5f53\u305f\u308a\u306e\u30b3\u30b9\u30c8\uff08CPO\uff09\u309274%\u3082\u6291\u3048\u3001\u53d7\u6ce8\u4ef6\u6570\u30924\u500d\u306b\u5897\u3084\u3059\u3053\u3068\u306b\u3082\u6210\u529f\u3057\u305f\u306e\u3067\u3059\u3002<\/p>\n

\u5b9f\u306f\u3001\u3053\u306e\u6210\u529f\u3092\u3082\u305f\u3089\u3057\u305f\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3053\u305d\u3001Criteo\u306e\u65b0\u898f\u9867\u5ba2\u958b\u62d3\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3001Criteo Customer Acquisition\u3067\u3057\u305f\u3002<\/p>\n

 <\/p>\n

\u65b0\u898f\u9867\u5ba2\u306e\u539f\u52d5\u529b\u306f\u3001Criteo\u72ec\u81ea\u306e\u512a\u308c\u305f\u30c6\u30af\u30ce\u30ed\u30b8\u30fc<\/strong><\/h4>\n

\u3067\u306f\u3001Criteo Customer Acquisition\u306f\u3069\u306e\u3088\u3046\u306a\u4ed5\u7d44\u307f\u3067\u65b0\u898f\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

\u305d\u306e\u4ed5\u7d44\u307f\u306e\u6839\u5e79\u3092\u652f\u3048\u308b\u306e\u306f\u3001Criteo\u304c\u8a87\u308b\u512a\u308c\u305f\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u300c\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u300d\u3067\u3059\u3002\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u306f\u6708\u959312\u5104\u4eba\u3092\u8d85\u3048\u308b\u4eba\u3005\u306e\u8cb7\u3044\u7269\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3057\u3066\u3044\u308b\u3001\u4e16\u754c\u6700\u5927\u306e\u30aa\u30fc\u30d7\u30f3\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3002Criteo Customer Acquisition\u306f\u3001\u3053\u306e\u512a\u308c\u305f\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3092\u99c6\u4f7f\u3057\u3066\u8cb7\u3044\u7269\u5ba2\u306e\u597d\u307f\u3084\u55dc\u597d\u3001\u8cfc\u8cb7\u50be\u5411\u3092\u7d30\u304b\u304f\u5206\u6790\u3001\u5404\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u9867\u5ba2\u5019\u88dc\u3092\u63a2\u3057\u3001\u5f7c\u3089\u306b\u7684\u3092\u7d5e\u3063\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u5404\u9867\u5ba2\u306b\u30b9\u30b3\u30a2\u3092\u3064\u3051\u3001\u300c\u8cb7\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u5ba2\u300d\u3092\u660e\u78ba\u306b\u8b58\u5225<\/strong><\/h4>\n

\u300c\u305b\u3063\u304b\u304f12\u5104\u4eba\u5206\u3082\u30c7\u30fc\u30bf\u304c\u3042\u308b\u306e\u306a\u3089\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u305f\u308a\u305b\u305a\u306b\u5e45\u5e83\u304f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3059\u308c\u3070\u3044\u3044\u306e\u306b\u300d\u3068\u601d\u3046\u4eba\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u308c\u306f\u9593\u9055\u3044\u3002\u6f5c\u5728\u9867\u5ba2\u306b\u306f\u69d8\u3005\u306a\u30bf\u30a4\u30d7\u304c\u3044\u3066\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u79c1\u305f\u3061\u306b\u3068\u3063\u3066\u4f55\u3088\u308a\u5927\u5207\u306a\u306e\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u304b\u3089\u5546\u54c1\u3092\u8cb7\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u9867\u5ba2\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u30cf\u30a4\u30a8\u30f3\u30c9\u306a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u304c\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5546\u54c1\u306e\u8cfc\u5165\u6b74\u306e\u306a\u3044\u4eba\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u3082\u610f\u5473\u304c\u306a\u3044\u3067\u3059\u3088\u306d\uff1f\u3060\u304b\u3089\u3053\u305d\u3000Criteo Customer Acquisition\u306f\u3001\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u306e\u30c7\u30fc\u30bf\u3092\u3068\u3053\u3068\u3093\u5206\u6790\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u30c7\u30fc\u30bf\u306e\u5206\u6790\u304c\u7d42\u308f\u3063\u305f\u3089\u3001Criteo Customer Acquisition\u306f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u5546\u54c1\u3092\u8cb7\u3046\u53ef\u80fd\u6027\u3092\u793a\u3059\u72ec\u81ea\u306e\u30b9\u30b3\u30a2\u3092\u5404\u6f5c\u5728\u9867\u5ba2\u306b\u5272\u308a\u5f53\u3066\u3066\u3001\u30b9\u30b3\u30a2\u306e\u9ad8\u3044\u5ba2\u3068\u4f4e\u3044\u5ba2\u3001\u3064\u307e\u308a\u8cb7\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u5ba2\u3068\u4f4e\u3044\u5ba2\u3092\u660e\u78ba\u306b\u8b58\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u5e83\u544a\u3092\u5373\u5ea7\u306b\u81ea\u52d5\u751f\u6210<\/strong><\/h4>\n

\u3053\u3046\u3057\u3066\u5546\u54c1\u3092\u8cb7\u3046\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u5ba2\u3092\u307f\u3064\u3051\u305f\u3089\u3001\u6b21\u306f\u5f7c\u3089\u306e\u5fc3\u306b\u97ff\u304f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u8a2a\u554f\u3092\u4fc3\u3055\u306d\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n

\u305d\u3053\u3067\u3001Criteo Customer Acquisition\u306fCriteo\u306e\u30a8\u30f3\u30b8\u30f3\u3092\u652f\u3048\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\uff11\u3064\u3001\u300cDynamic Creative Optimization+<\/a>\u300d\u3092\u4f7f\u3063\u3066\u3001\u5373\u5ea7\u306b\u5404\u9867\u5ba2\u306b\u5408\u308f\u305b\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u3092\u81ea\u52d5\u751f\u6210\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3092\u7dad\u6301\u3057\u3064\u3064\u3082\u8a34\u6c42\u52b9\u679c\u306e\u9ad8\u3044\u6700\u9ad8\u30ec\u30d9\u30eb\u306e\u5e83\u544a\u3067\u898b\u308b\u4eba\u3092\u60f9\u304d\u3064\u3051\u3001\u30af\u30ea\u30c3\u30af\u3092\u4fc3\u3057\u3001\u304a\u5ba2\u69d8\u306e\u30b5\u30a4\u30c8\u3078\u8a98\u5c0e\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

ROI\u3092\u6700\u5927\u5316\u3059\u308b\u8ab2\u91d1\u30b7\u30b9\u30c6\u30e0\u3092\u63a1\u7528<\/strong><\/h4>\n

\u3053\u3053\u307e\u3067\u81f3\u308c\u308a\u5c3d\u304f\u305b\u308a\u306e\u6a5f\u80fd\u304c\u4f7f\u3048\u308b\u306e\u3067\u3001Criteo Customer Acquisition\u306b\u306f\u83ab\u5927\u306a\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u306b\u9055\u3044\u306a\u3044\u2026\u3068\u601d\u3063\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n

\u3067\u3082\u3001\u5192\u982d\u306b\u7d39\u4ecb\u3057\u305fNew Look\u306e\u6210\u529f\u4f8b\u3092\u601d\u3044\u51fa\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002New Look\u306f\u3001\u53d7\u6ce81\u4ef6\u5f53\u305f\u308a\u306e\u30b3\u30b9\u30c8\uff08CPO\uff09\u309274%\u3082\u6291\u3048\u3001\u53d7\u6ce8\u4ef6\u6570\u30924\u500d\u306b\u5897\u3084\u3059\u3053\u3068\u306b\u3082\u6210\u529f\u3057\u305f\u306e\u3067\u3059\u3002\u305d\u308c\u3092\u5b9f\u73fe\u3057\u305f\u306e\u306f\u3001Criteo Customer Acquisition\u306e\u8ab2\u91d1\u30b7\u30b9\u30c6\u30e0\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u3064\u307e\u308aCriteo Customer Acquisition\u3067\u306f\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3(\u8868\u793a\u56de\u6570)\u3054\u3068\u306b\u8ab2\u91d1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u305f\u5834\u5408\u306b\u306e\u307f\u8ab2\u91d1\u3055\u308c\u308b\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u30b7\u30b9\u30c6\u30e0\u3092\u63a1\u7528\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u3088\u3063\u3066\u3001Criteo Customer Acquisition\u306f\u3001ROI\u306e\u6700\u5927\u5316\u306b\u3082\u5927\u3044\u306b\u5f79\u7acb\u3064\u30d7\u30ed\u30b9\u30da\u30af\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3060\u3068\u8a00\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

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