{"id":7566,"date":"2018-04-20T03:10:31","date_gmt":"2018-04-20T03:10:31","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=7566"},"modified":"2021-01-13T12:26:31","modified_gmt":"2021-01-13T16:26:31","slug":"%e8%87%aa%e7%a4%be%e3%82%b5%e3%82%a4%e3%83%88%e3%81%ab%e9%a1%a7%e5%ae%a2%e3%82%92%e5%91%bc%e3%81%b3%e6%88%bb%e3%81%9b%ef%bc%81-audience-match%e6%b4%bb%e7%94%a8%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e8%87%aa%e7%a4%be%e3%82%b5%e3%82%a4%e3%83%88%e3%81%ab%e9%a1%a7%e5%ae%a2%e3%82%92%e5%91%bc%e3%81%b3%e6%88%bb%e3%81%9b%ef%bc%81-audience-match%e6%b4%bb%e7%94%a8%e6%b3%95\/","title":{"rendered":"\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u9867\u5ba2\u3092\u547c\u3073\u623b\u305b\uff01 Audience Match\u6d3b\u7528\u6cd5"},"content":{"rendered":"

 <\/p>\n

1\u5ea6\u96e2\u308c\u3066\u3057\u307e\u3063\u305f\u304a\u5ba2\u69d8\u3092\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u547c\u3073\u623b\u3059\u306e\u306f\u3001\u81f3\u96e3\u306e\u696d\u3067\u3059\u3002\u3042\u308a\u3068\u3042\u3089\u3086\u308b\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3072\u3057\u3081\u304d\u5408\u3046\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u4e16\u754c\u3067\u306f\u3001\u304a\u5ba2\u69d8\u3068\u306e\u3064\u306a\u304c\u308a\u3092\u7dad\u6301\u3057\u7d9a\u3051\u308b\u3053\u3068\u81ea\u4f53\u304c\u96e3\u3057\u3044\u306e\u3067\u3059\u3002\u304b\u3068\u3044\u3063\u3066\u3001\u305d\u306e\u305f\u3081\u306b\u8272\u3005\u306a\u65b9\u6cd5\u3092\u8a66\u3057\u3066\u3044\u308b\u3068\u8cbb\u7528\u304c\u304b\u3055\u3093\u3067\u3057\u307e\u3044\u3001\u6c17\u304c\u3064\u304f\u3068\u30b3\u30b9\u30c8\u304cROI\u3092\u4e0a\u56de\u3063\u3066\u3057\u307e\u3063\u3066\u3044\u305f\u3001\u306a\u3093\u3066\u3053\u3068\u3082\u2026\u3002<\/p>\n

\u305d\u3093\u306a\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u3055\u3093\u306e\u60a9\u307f\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u3001\u3053\u306e\u307b\u3069Criteo\u304c\u958b\u767a\u3057\u305f\u306e\u304c\u3001Criteo Audience Match\u3067\u3059\u3002<\/p>\n

Criteo Audience Match\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u95a2\u3059\u308b\u4e16\u754c\u6700\u5927\u304b\u3064\u30aa\u30fc\u30d7\u30f3\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u300cCriteo\u3000\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u300d\u3092\u4f7f\u3063\u3066\u3001\u5404\u4f01\u696d\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u8cb7\u3044\u7269\u5ba2\u3092\u7279\u5b9a\u3001\u5f7c\u3089\u306b\u72d9\u3044\u3092\u5b9a\u3081\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b\u30b7\u30b9\u30c6\u30e0<\/u>\u3002\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u306e\u8c4a\u5bcc\u306a\u30c7\u30fc\u30bf\u3092\u6d3b\u304b\u3057\u3066\u3001\u8cb7\u3044\u7269\u5ba2\u306e\u597d\u307f\u3084\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u8cfc\u5165\u306e\u53ef\u80fd\u6027\u306a\u3069\u3092\u5206\u6790\u3001\u4e00\u4eba\u3072\u3068\u308a\u306b\u5408\u308f\u305b\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u300c\u304a\u3059\u3059\u3081\u5546\u54c1\u300d\u306e\u5e83\u544a\u3092\u63d0\u793a\u3057\u3066\u3001\u8cfc\u8cb7\u306b\u7e4b\u3052\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

\u4eca\u56de\u306f\u3001Criteo Audience Match\u3092\u4f7f\u3063\u3066\u3001\u4e00\u5ea6\u96e2\u308c\u3066\u3057\u307e\u3063\u305f\u9867\u5ba2\u3092\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u547c\u3073\u623b\u3059\u30a2\u30d7\u30ed\u30fc\u30c1\u306e\u4f8b\u3092\u3044\u304f\u3064\u304b\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

 <\/p>\n

\uff11\uff0e\u5b63\u7bc0\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/strong><\/h4>\n

\u30af\u30ea\u30b9\u30de\u30b9\u3084\u5e74\u672b\u5e74\u59cb\u3001\u6bcd\u306e\u65e5\u3084\u7236\u306e\u65e5\u306a\u3069\u3001\u305d\u306e\u5b63\u7bc0\u306a\u3089\u3067\u306f\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u7af6\u5408\u3068\u306e\u6226\u3044\u304c\u6fc0\u5316\u3059\u308b\u4e0a\u3001\u5e83\u544a\u306e\u5165\u672d\u4fa1\u683c\u3082\u9ad8\u304f\u306a\u308b\u306e\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3082\u96e3\u3057\u304f\u306a\u308a\u307e\u3059\u3002\u3053\u3093\u306a\u6642\u671f\u306b\u304a\u30b9\u30b9\u30e1\u3057\u305f\u3044\u306e\u304c\u3001Audience Match\u3092\u4f7f\u3063\u3066\u65e2\u5b58\u5ba2\u304c\u4eca\u95b2\u89a7\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3092\u7279\u5b9a\u3059\u308b<\/u>\u3053\u3068\u3002\u305d\u306e\u30b5\u30a4\u30c8\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u518d\u8a2a\u3092\u4fc3\u3059\u9b45\u529b\u7684\u306a\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u793a\u3059\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u305f\u3068\u3048\u3070\u3001\u53bb\u5e74\u306e\u30af\u30ea\u30b9\u30de\u30b9\u306bA\u793e\u306e\u30b5\u30a4\u30c8\u3067\u30cd\u30c3\u30af\u30ec\u30b9\u3092\u8cb7\u3063\u305f\u30e6\u30a6\u30b3\u3055\u3093\u3002\u5f7c\u5973\u306f\u4eca\u5225\u306e\u30b5\u30a4\u30c8\u3092\u898b\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u3053\u306b\u3001\u4ee5\u524d\u8cb7\u3063\u305f\u30cd\u30c3\u30af\u30ec\u30b9\u306b\u3074\u3063\u305f\u308a\u306e\u30a4\u30e4\u30ea\u30f3\u30b0\u304c\u30bb\u30fc\u30eb\u4e2d\u3067\u3042\u308b\u3053\u3068\u3092\u77e5\u3089\u305b\u308b\u5e83\u544a(\u30e6\u30a6\u30b3\u3055\u3093\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u5e83\u544a)\u3092\u51fa\u3057\u3066\u307f\u3066\u306f\u3069\u3046\u3067\u3057\u3087\u3046\uff1f\u30e6\u30a6\u30b3\u3055\u3093\u306f\u305d\u306e\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3001\u3082\u30461\u5ea6\u3001A\u793e\u306e\u30b5\u30a4\u30c8\u306b\u623b\u3063\u3066\u304f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

 <\/p>\n

\uff12\uff0e\u5546\u54c1\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3092\u901a\u77e5<\/strong><\/h4>\n

\u307e\u305a\u306f\u3001Criteo Audience Match\u3092\u4f7f\u3063\u3066\u3001\u4ee5\u524d\u3042\u308b\u7279\u5b9a\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u9867\u5ba2\u304c\u898b\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3092\u7279\u5b9a<\/u>\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u305d\u3053\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u5e83\u544a\u3092\u51fa\u3057\u3001\u4ee5\u524d\u8cb7\u3063\u305f\u5546\u54c1\u304c\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3055\u308c\u305f\u3053\u3068\u3092\u77e5\u3089\u305b\u3001\u65b0\u5546\u54c1\u3092\u898b\u305b\u307e\u3057\u3087\u3046\u3002\u305f\u3068\u3048\u3070\u3001\u51ac\u306b\u9ed2\u306e\u30d6\u30fc\u30c4\u3092\u8cb7\u3063\u305f\u30ab\u30aa\u30ea\u3055\u3093\u306b\u306f\u3001\u30d9\u30fc\u30b8\u30e5\u3084\u767d\u306a\u3069\u6625\u306e\u65b0\u8272\u306e\u30d6\u30fc\u30c4\u3092\u898b\u305b\u308b\u306e\u3067\u3059\u3002\u304a\u6c17\u306b\u5165\u308a\u306e\u30d6\u30fc\u30c4\u306b\u65b0\u8272\u304c\u51fa\u305f\u3053\u3068\u3092\u77e5\u3063\u305f\u30ab\u30aa\u30ea\u3055\u3093\u306f\u3001\u8208\u5473\u3092\u6301\u3063\u3066\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306b\u623b\u3063\u3066\u304f\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

\u3053\u306e\u624b\u6cd5\u306f\u3001\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5fc5\u8981\u304c\u306a\u304f\u3001\u305d\u306e\u5546\u54c1\u304c\u597d\u304d\u306a\u9867\u5ba2\u30fb\u95a2\u5fc3\u304c\u3042\u308b\u7279\u5b9a\u306e\u9867\u5ba2\u3060\u3051\u306b\u30a2\u30d7\u30ed\u30fc\u30c1<\/u>\u3059\u308c\u3070\u3044\u3044\u306e\u3067\u3001\u4f01\u696d\u5074\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u52b9\u7387\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\uff13\uff0e\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3084\u95a2\u9023\u5546\u54c1\u306e\u30a2\u30c3\u30d7\u30bb\u30eb<\/strong><\/h4>\n

\u4ee5\u524d\u8cfc\u5165\u3057\u305f\u5546\u54c1\u306b\u95a2\u9023\u3059\u308b\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3084\u3001\u30b0\u30ec\u30fc\u30c9\u30a2\u30c3\u30d7\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u306e\u3082\uff11\u3064\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u4ee5\u524d\u30ab\u30e1\u30e9\u3092\u8cfc\u5165\u3057\u305f\u30d2\u30ed\u30b7\u3055\u3093\u306b\u306f\u3001\u305d\u306e\u30ab\u30e1\u30e9\u306b\u3074\u3063\u305f\u308a\u306e\u30ab\u30e1\u30e9\u30d0\u30c3\u30b0\u306a\u3069\u306e\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3084\u4ee5\u524d\u8cfc\u5165\u3057\u305f\u3082\u306e\u306b\u6bd4\u3079\u3066\u5c11\u3057\u9ad8\u984d\u306a\u30ec\u30f3\u30ba\u306a\u3069\u3001\u3088\u308a\u30b0\u30ec\u30fc\u30c9\u306e\u9ad8\u3044\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u5e83\u544a\u3092\u898b\u305b\u307e\u3057\u3087\u3046\u3002\u300c\u3053\u308c\u304c\u3042\u308b\u3068\u4fbf\u5229\u3060\u306a\u300d\u3068\u601d\u308f\u305b\u305f\u308a\u3001\u300c\u4eca\u5ea6\u306f\u3053\u306e\u304f\u3089\u3044\u826f\u3044\u30b0\u30ec\u30fc\u30c9\u306e\u3082\u306e\u304c\u307b\u3057\u3044\u306a\u300d\u3068\u601d\u308f\u305b\u308b<\/u>\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u30d2\u30ed\u30b7\u3055\u3093\u306f\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u623b\u3063\u3066\u304d\u3066\u304f\u308c\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

 <\/p>\n

\uff14\uff0e\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u5ba2\u3092\u30aa\u30f3\u30e9\u30a4\u30f3\u306b<\/strong><\/h4>\n

\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5168\u76db\u306e\u4eca\u3067\u3082\u3001\u6700\u521d\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u5b9f\u5e97\u8217\u3067\u3042\u308b\u5834\u5408\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u30ad\u30e7\u30a6\u30b3\u3055\u3093\u306f\u3001\u305f\u307e\u305f\u307e\u7acb\u3061\u5bc4\u3063\u305f\u5e97\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u3001\u3064\u3044\u3067\u306b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u3082\u767b\u9332\u3057\u307e\u3057\u305f\u304c\u3001\u305d\u308c\u4ee5\u6765\u3001\u4e00\u5ea6\u3082\u305d\u306e\u5e97\u3092\u8a2a\u308c\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n

\u3053\u306e\u5834\u5408\u3082\u3001Criteo Audience Match\u304c\u5f79\u306b\u7acb\u3061\u307e\u3059\u3002\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u767b\u9332\u6642\u306e\u30c7\u30fc\u30bf\u3092\u99c6\u4f7f\u3057\u3066\u3001\u30ad\u30e7\u30a6\u30b3\u3055\u3093\u304c\u4eca\u3001\u95b2\u89a7\u3057\u3066\u3044\u308b\u30b5\u30a4\u30c8\u3092\u7279\u5b9a\u3002\u305d\u306e\u30b5\u30a4\u30c8\u4e0a\u3067\u5f7c\u5973\u306b\u5408\u308f\u305b\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u5e83\u544a\u3084\u9b45\u529b\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u793a\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306b\u8a98\u5c0e\u3057\u3066\u8cfc\u5165\u3092\u4fc3\u3059<\/u>\u306e\u3067\u3059\u3002<\/p>\n

 <\/p>\n

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