{"id":7684,"date":"2018-04-30T15:45:23","date_gmt":"2018-04-30T15:45:23","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=7684"},"modified":"2018-12-12T17:07:55","modified_gmt":"2018-12-12T21:07:55","slug":"%e8%87%aa%e7%a4%be%e3%81%ab%e3%81%a8%e3%81%a3%e3%81%a6%e6%9c%80%e9%81%a9%e3%81%aakpi%e3%82%92%e8%a8%ad%e5%ae%9a%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ab","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e8%87%aa%e7%a4%be%e3%81%ab%e3%81%a8%e3%81%a3%e3%81%a6%e6%9c%80%e9%81%a9%e3%81%aakpi%e3%82%92%e8%a8%ad%e5%ae%9a%e3%81%99%e3%82%8b%e3%81%9f%e3%82%81%e3%81%ab\/","title":{"rendered":"\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u9069\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308b\u305f\u3081\u306b"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u4f01\u696d\u306e\u696d\u7a2e\u3084\u5f62\u614b\u304c\u5343\u5dee\u4e07\u5225\u3067\u3042\u308b\u306e\u3068\u540c\u69d8\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3082\u3055\u307e\u3056\u307e\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u3092\u76ee\u6307\u3059\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u30d3\u30b8\u30e7\u30f3\u3082\u307e\u305f\u5341\u4eba\u5341\u8272\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u3001\u3053\u3046\u3057\u305f\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u304c\u7d61\u307f\u5408\u3046\u306e\u3067\u3001\u65b0\u305f\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u7acb\u3061\u4e0a\u3052\u308b\u969b\u306b\u306f\u3001\u9069\u5207\u306a\u4e3b\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff08KPI\uff09\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u304c\u6975\u3081\u3066\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>KPI\u306e\u8a2d\u5b9a\u306f\u3001\u305f\u3068\u3048\u3070\u81ea\u793e\u304c\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3066\u3044\u308b\u3053\u3068\u3084\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\uff08\u54c1\u7269\u3092\u8ca9\u58f2\u3057\u305f\u3044\u306e\u304b\u3001\u898b\u8fbc\u307f\u5ba2\u3092\u767a\u6398\u3057\u305f\u3044\u306e\u304b\u3001\u3042\u308b\u3044\u306f\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u306e\u8cfc\u5165\u3092\u4fc3\u9032\u3055\u305b\u305f\u3044\u306e\u304b\u306a\u3069\uff09\u306b\u3064\u3044\u3066\u81ea\u554f\u3057\u3001\u305d\u306e\u7b54\u3048\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u3057\u3066\u81ea\u793e\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3068\u3063\u3066\u6700\u9069\u306aKPI\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u3001\u3069\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u304c\u6700\u3082\u6709\u52b9\u304b\u306b\u3064\u3044\u3066\u7406\u89e3\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u6e2c\u5b9a\u624b\u6cd5<\/strong><\/h3>\n<p>\u4e00\u822c\u7684\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6e2c\u5b9a\u306b\u306f\u3001\u6b21\u306e2\u3064\u306eKPI\u304c\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\u6ce8\u65871\u4ef6\u5f53\u305f\u308a\u306e\u30b3\u30b9\u30c8 (CPS)\uff1a<\/strong>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30b9\u30c8\u3092\u30dd\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u30bb\u30fc\u30eb\u30b9\u6570\u3067\u5272\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u7b97\u51fa\u3055\u308c\u307e\u3059\u3002 CPS = \u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30b9\u30c8\uff0f\u30dd\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u30bb\u30fc\u30eb\u30b9\u6570<\/p>\n<p><strong>\u5e83\u544a\u8cbb\u7528\u5bfe\u52b9\u679c\uff08ROAS)\uff1a<\/strong>\u57fa\u672c\u7684\u306bCPS\u306e\u9006\u3001\u3064\u307e\u308a\u5229\u76ca\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u679c\u306e\u6e2c\u5b9a\u306b\u5229\u7528\u3055\u308c\u3001\u5e83\u544a\u306b\u304b\u3051\u305f\u91d1\u984d\u306b\u5bfe\u3057\u3001\u5f97\u3089\u308c\u305f\u58f2\u4e0a\u9ad8\u3092\u8868\u3057\u307e\u3059\u3002<br \/>\nROAS = \u58f2\u4e0a\u9ad8\uff0f\u5e83\u544a\u8cbb<\/p>\n<p>\u5229\u5e45\u3068\u7d4c\u8cbb\u304c\u56fa\u5b9a\u3055\u308c\u3066\u3044\u308b\u5c0f\u58f2\u696d\u8005\u306e\u5834\u5408\u3001\u5546\u54c1\u306e\u8ca9\u58f2\u306b\u3088\u3063\u3066\u751f\u307f\u51fa\u3055\u308c\u305f\u53ce\u76ca\u984d\u306b\u5bfe\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30b9\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u597d\u307e\u308c\u308b\u305f\u3081\u3001CPS\uff0fROAS\u306e\u5229\u7528\u304c\u6700\u3082\u671b\u307e\u3057\u3044\u3068\u8a00\u3048\u307e\u3059\u3002<strong><br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u88dc\u52a9\u7684\u306b\u4f7f\u3046KPI<\/strong><\/h3>\n<p>\u30e1\u30a4\u30f3\u306b\u4f7f\u3063\u3066\u3044\u308bKPI\u306e\u4ed6\u306b\u3082\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306aKPI\u306e\u8ffd\u52a0\u4f7f\u7528\u3092\u691c\u8a0e\u3057\u3066\u3082\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u3089\u306eKPI\u306f\u3044\u305a\u308c\u3082\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u308b\u305f\u3081\u306b\u3088\u304f\u4f7f\u3063\u3066\u3044\u308b\u3082\u306e\u3067\u3059\u3002\u3053\u308c\u3089\u306eKPI\u306e\u4e2d\u306b\u306f\u8a8d\u77e5\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b\u3082\u306e\u3082\u3042\u308c\u3070\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3059\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002<strong><br 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