{"id":7809,"date":"2018-05-10T16:29:25","date_gmt":"2018-05-10T16:29:25","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=7809"},"modified":"2018-08-13T14:57:41","modified_gmt":"2018-08-13T14:57:41","slug":"%e9%a1%a7%e5%ae%a2%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%ef%bc%88clv%ef%bc%89%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e9%a1%a7%e5%ae%a2%e7%94%9f%e6%b6%af%e4%be%a1%e5%80%a4%ef%bc%88clv%ef%bc%89%e3%81%a8%e3%81%af%e4%bd%95%e3%81%8b%ef%bc%9f\/","title":{"rendered":"\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u3068\u306f\u4f55\u304b\uff1f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u30c7\u30fc\u30bf\u306e\u91cd\u8981\u6027\u304c\u307e\u3059\u307e\u3059\u9ad8\u307e\u308a\u3064\u3064\u3042\u308b\u4eca\u3001\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u6bce\u65e5\u306e\u3088\u3046\u306b\u30e1\u30fc\u30eb\u3084SNS\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u5c65\u6b74\u3001\u8cfc\u5165\u5c65\u6b74\u3068\u3044\u3063\u305f\u9867\u5ba2\u95a2\u9023\u306e\u3042\u308a\u3068\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u3092\u8ffd\u8de1\u3057\u3066\u3044\u307e\u3059\u3002\u5e02\u8ca9\u3055\u308c\u3066\u3044\u308b\u30c4\u30fc\u30eb\u306e\u4e2d\u306b\u306f\u3001\u9867\u5ba2\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u3059\u3079\u3066\u306e\u6bb5\u968e\u3067\u6e2c\u5b9a\u3057\u3001\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3067\u306e\u4fa1\u5024\u3092\u8a55\u4fa1\u3059\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u73fe\u6642\u70b9\u3067\u306f\u3001\u9867\u5ba21\u4eba\u3072\u3068\u308a\u3092\u9577\u671f\u8996\u70b9\u3067\u6349\u3048\u305f\u300c\u7dcf\u5408\u7684\u306a\u4fa1\u5024\u300d\u3092\u6e2c\u5b9a\u30fb\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u6975\u3081\u3066\u56f0\u96e3\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3053\u308c\u3089\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u51fa\u5168\u4f53\u3092\u8003\u3048\u308b\u4e0a\u3067\u6c7a\u3057\u3066\u7121\u8996\u3067\u304d\u306a\u3044\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u7279\u306b\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\uff08CLV\uff09\u306f\u30011\u4eba\u306e\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u53d6\u5f15\u304c\u5c0f\u58f2\u696d\u8005\u306b\u3082\u305f\u3089\u3059\u7dcf\u5408\u7684\u306a\u4fa1\u5024\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u5c0f\u58f2\u696d\u8005\u306fCLV\u3092\u3059\u3079\u3066\u306e\u57fa\u672c\u3068\u306a\u308b\u91cd\u8981\u306a\u6307\u6a19\u3068\u6349\u3048\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306e\u6e2c\u5b9a\u30fb\u8a55\u4fa1\u306b\u6709\u52b9\u6d3b\u7528\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u500b\u3005\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30bf\u30c3\u30af\u5168\u4f53\u3067\u306e\u9867\u5ba2\u4fa1\u5024\u3092\u8a55\u4fa1\u3059\u308bCLV\u306f\u3001\u9577\u671f\u7684\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u5065\u5168\u6027\u3092\u793a\u3059\u6307\u6a19\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Criteo\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u3059\u308c\u3070\u5c0f\u58f2\u696d\u8005\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3001\u305d\u306e\u5f8c\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3084\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u3088\u308a\u52b9\u679c\u7684\u306b\u5b9f\u73fe\u3067\u304d\u308b\u304b\u3092\u5e38\u306b\u8003\u3048\u3066\u3044\u307e\u3059\u304c\u3001CLV\u306f\u307e\u3055\u306b\u305d\u306e\u6210\u679c\u3092\u793a\u3059\u6307\u6a19\u306a\u306e\u3067\u3059\u3002\u306a\u304b\u3067\u3082\u7279\u306b\u308f\u304b\u308a\u3084\u3059\u3044\u306e\u304c\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u3082\u305f\u3089\u3059\u6210\u679c\u3067\u3059\u3002<\/p>\n<h3><\/h3>\n<h3><strong>\u5c0f\u58f2\u696d\u8005\u306fCLV\u3092\u3069\u306e\u3088\u3046\u306b\u6349\u3048\u3066\u3044\u308b\u304b\uff1f<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7828\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/05\/LTV-chart-2-JP-min.png\" alt=\"\" width=\"1851\" height=\"985\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/05\/LTV-chart-2-JP-min.png 1851w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/05\/LTV-chart-2-JP-min-300x160.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/05\/LTV-chart-2-JP-min-768x409.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/05\/LTV-chart-2-JP-min-1024x545.png 1024w\" sizes=\"auto, (max-width: 1851px) 100vw, 1851px\" 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Bourne\u306b\u3088\u308b\u8abf\u67fb\u30ec\u30dd\u30fc\u30c8\u300cThe State of Customer Lifetime Value\uff08\u4eee\u90a6\u984c\uff1a\u9867\u5ba2\u751f\u6daf\u4fa1\u5024\u306e\u73fe\u72b6\uff09\u300d\u306b\u3088\u308b\u3068\u3001\u8abf\u67fb\u306e\u5bfe\u8c61\u3068\u306a\u3063\u305f\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>CLV\u306e\u76e3\u8996\u306f\u58f2\u4e0a\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308b\uff1a81%<\/li>\n<li>CLV\u306e\u76e3\u8996\u306f\u9867\u5ba2\u306e\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u306b\u5f79\u7acb\u3064\uff1a68%<\/li>\n<li>CLV\u306e\u76e3\u8996\u306f\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u5411\u4e0a\u3055\u305b\u308b\uff1a56%<\/li>\n<\/ul>\n<p>\u3064\u307e\u308a\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u307b\u3068\u3093\u3069\u306fCLV\u306e\u76e3\u8996\u3068\u305d\u306e\u5411\u4e0a\u304c\u3001\u81ea\u793e\u306b\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u3092\u660e\u78ba\u306b\u7406\u89e3\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u305d\u308c\u3067\u3082\u306a\u304a\u8ab2\u984c\u306f\u6b8b\u308a\u307e\u3059\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u306bCLV\u306e\u5411\u4e0a\u3092\u963b\u5bb3\u3059\u308b\u8981\u7d20\u306b\u3064\u3044\u3066\u5c0b\u306d\u305f\u3068\u3053\u308d\u3001\u6b21\u306e\u3088\u3046\u306a\u56de\u7b54\u304c\u5f97\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<ul>\n<li>\u7af6\u4e89\u306e\u6fc0\u3057\u3044\u5e02\u5834\uff1a52%<\/li>\n<li>\u9867\u5ba2\u306e\u8ffd\u8de1\uff1a45%<\/li>\n<li>\u30b2\u30b9\u30c8\uff0f\u30b5\u30a4\u30f3\u30a2\u30a6\u30c8\u3057\u305f\u30e6\u30fc\u30b6\uff1a41%<\/li>\n<\/ul>\n<p>\u4e00\u65b9\u3067\u3001CLV\u306e\u5411\u4e0a\u306b\u5f79\u7acb\u3064\u8981\u7d20\u306b\u3064\u3044\u3066\u5c0b\u306d\u305f\u3068\u3053\u308d\u300181%\u304c\u300c\u3088\u308a\u52b9\u679c\u7684\u306a\u30c7\u30fc\u30bf\u6d3b\u7528\u300d\u3068\u56de\u7b54\u3057\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u8abf\u67fb\u306e\u4e2d\u3067\u3082\u7279\u306b\u591a\u304f\u306e\u610f\u898b\u304c\u4e00\u81f4\u3057\u305f\u56de\u7b54\u3067\u3057\u305f\u3002\u305d\u308c\u3082\u305d\u306e\u306f\u305a\u3067\u3059\u3002CLV\u3092\u6b63\u78ba\u306b\u76e3\u8996\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3059\u3079\u3066\u306e\u30c1\u30e3\u30cd\u30eb\u3092\u9023\u643a\u3055\u305b\u3066\u3001\u5404\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u306b\u304a\u3051\u308b\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n<h3><\/h3>\n<h3><strong>\u4e88\u6e2c\u578b\u306eCLV\u5bfe\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u306b\u3082\u3068\u3065\u304fCLV<\/strong><\/h3>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7829\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/05\/LTV-chart-1-JP-min.png\" alt=\"\" width=\"1851\" height=\"1080\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/05\/LTV-chart-1-JP-min.png 1851w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/05\/LTV-chart-1-JP-min-300x175.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/05\/LTV-chart-1-JP-min-768x448.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/05\/LTV-chart-1-JP-min-1024x597.png 1024w\" sizes=\"auto, (max-width: 1851px) 100vw, 1851px\" 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