{"id":7877,"date":"2018-06-06T16:09:43","date_gmt":"2018-06-06T20:09:43","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=7877"},"modified":"2022-04-21T10:06:28","modified_gmt":"2022-04-21T14:06:28","slug":"criteo%e3%81%ae%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%a2%e3%82%af%e3%82%a4%e3%82%b8%e3%82%b7%e3%83%a7%e3%83%b3","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/criteo%e3%81%ae%e3%82%ab%e3%82%b9%e3%82%bf%e3%83%9e%e3%83%bc%e3%82%a2%e3%82%af%e3%82%a4%e3%82%b8%e3%82%b7%e3%83%a7%e3%83%b3\/","title":{"rendered":"\u65b0\u898f\u9867\u5ba2\u306e\u767a\u6398\u3092\u5f37\u529b\u306b\u30b5\u30dd\u30fc\u30c8\u3059\u308b Criteo\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3"},"content":{"rendered":"

 <\/p>\n

\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u3092\u904b\u55b6\u3057\u3066\u3044\u308b\u5c0f\u58f2\u696d\u8005\u306f\u5e38\u306b\u3001\u65b0\u898f\u9867\u5ba2\u306b\u81ea\u793e\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u624b\u6cd5\u3092\u6a21\u7d22\u3057\u3066\u3044\u307e\u3059\u3002\u78ba\u304b\u306b\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306f\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u91cd\u8981\u306a\u8ab2\u984c\u3067\u3059\u304c\u3001\u6c7a\u3057\u3066\u7c21\u5358\u306b\u9054\u6210\u3067\u304d\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

Criteo\u304c\u6700\u8fd1\u884c\u3063\u305f\u8abf\u67fb\u3067\u306f\u3001\u6709\u6599\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30d7\u30ed\u30b9\u30da\u30af\u30c6\u30a3\u30f3\u30b0\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306b\u3001\u591a\u984d\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u4e88\u7b97\u3092\u6295\u3058\u3066\u3044\u308b\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u307e\u3059\u307e\u3059\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f*\u3002\u3057\u304b\u3057\u3001\u3053\u3046\u3057\u305f\u6295\u8cc7\u306f\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u306b\u672c\u5f53\u306b\u6709\u52b9\u3068\u8a00\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n

Criteo\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u306f\u3001\u65b0\u898f\u9867\u5ba2\u7372\u5f97\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u6a5f\u80fd\u3092\u8c4a\u5bcc\u306b\u5099\u3048\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u65b0\u305f\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u9867\u5ba2\u306e\u8cfc\u5165\u5c65\u6b74\u3084\u95b2\u89a7\u30d1\u30bf\u30fc\u30f3\u3092\u306f\u3058\u3081\u3001\u5f7c\u3089\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u3055\u3089\u306b\u306f\u81ea\u793e\u306e\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u3092\u8e0f\u307e\u3048\u305f\u4e0a\u3067\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u65b0\u898f\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u3067\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u306f\u3069\u306e\u3088\u3046\u306a\u4ed5\u7d44\u307f\u3067\u65b0\u898f\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3092\u53ef\u80fd\u306b\u3057\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u306e\u539f\u52d5\u529b\u3068\u306a\u3063\u3066\u3044\u308b\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

 <\/p>\n

\u65b0\u898f\u9867\u5ba2\u306e\u767a\u6398\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308bCriteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5<\/strong><\/h3>\n

\u30c7\u30fc\u30bf\u306e\u300c\u30a6\u30a9\u30fc\u30eb\u30c9\u30ac\u30fc\u30c7\u30f3\u300d\u306b\u3064\u3044\u3066\u306f\u3001\u7686\u69d8\u3082\u3054\u5b58\u3058\u306e\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u305d\u308c\u3068\u306f\u53cd\u5bfe\u306e\u6a5f\u80fd\u3092\u6301\u3064\u306e\u304c\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u95a2\u3059\u308b\u4e16\u754c\u6700\u5927\u306e\u30aa\u30fc\u30d7\u30f3\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3067\u3042\u308b\u300cCriteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5<\/a>\u300d\u3067\u3059\u3002\u3053\u308c\u3092\u4f7f\u3048\u3070\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u5404\u30e6\u30fc\u30b6\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u6e2c\u5b9a\u3057\u3001\u305d\u306e\u7d50\u679c\u306b\u57fa\u3065\u3044\u3066\u3001\u30e6\u30fc\u30b6\u306e\u8cfc\u5165\u610f\u6b32\u3092\u7dcf\u5408\u7684\u304b\u3064\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

Criteo\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u306f\u3001\u3053\u306e\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30b0\u30e9\u30d5\u3068\u8208\u5473\u30fb\u95a2\u5fc3\u30de\u30c3\u30d7\u306e\u4e21\u65b9\u306e\u30d1\u30ef\u30fc\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u307e\u3059\u3002<\/p>\n

\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30b0\u30e9\u30d5\u306b\u306f\u300120\u5104\u3092\u8d85\u3048\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9ID\u304c\u542b\u307e\u308c\u3066\u304a\u308a\u3001\u7d041\u4e07\u3082\u306e\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u53c2\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3001\u8208\u5473\u30fb\u95a2\u5fc3\u30de\u30c3\u30d7\u306f\u300140\u5104\u306b\u53ca\u3076\u5546\u54c1\u3068\u6708\u959312\u5104\u4eba\u4ee5\u4e0a\u306e\u8cb7\u3044\u7269\u5ba2\u306e\u884c\u52d5\u30fb\u95b2\u89a7\u5c65\u6b74\u304b\u3089\u3001600TB\u3082\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30c7\u30fc\u30bf\u3092\u65e5\u3005\u84c4\u7a4d\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u00a0<\/strong><\/p>\n

\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u3067\u8cb7\u3044\u7269\u5ba2\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u52a0\u901f<\/strong><\/h3>\n

\u6f5c\u5728\u9867\u5ba2\u306b\u306f\u69d8\u3005\u306a\u30bf\u30a4\u30d7\u304c\u3042\u3063\u3066\u3001\u305d\u308c\u305e\u308c\u306b\u7570\u306a\u308b\u4fa1\u5024\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u7279\u306b\u91cd\u8981\u306a\u306e\u306f\u81ea\u793e\u306e\u30b5\u30a4\u30c8\u304b\u3089\u5546\u54c1\u3092\u76f4\u63a5\u8cfc\u5165\u3059\u308b\u53ef\u80fd\u6027\u306e\u9ad8\u3044\u9867\u5ba2\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u30cf\u30a4\u30a8\u30f3\u30c9\u306a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u5c0f\u58f2\u696d\u8005\u304c\u3001\u30e9\u30b0\u30b8\u30e5\u30a2\u30ea\u30fc\u5546\u54c1\u306e\u8cfc\u5165\u30fb\u95b2\u89a7\u5c65\u6b74\u304c\u306a\u3044\u4eba\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u3082\u610f\u5473\u304c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

Criteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u30de\u30c3\u30d7\u3092\u4f7f\u3048\u3070\u3001\u524d\u8ff0\u306e600TB\u306b\u3082\u53ca\u3076\u8cfc\u5165\u30fb\u95b2\u89a7\u30a4\u30d9\u30f3\u30c8\u30c7\u30fc\u30bf\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\u305d\u3057\u3066\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u5e83\u544a\u4e3b\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u306e\u30e6\u30fc\u30b6\u306b\u9069\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3042\u3089\u3086\u308b\u30c7\u30d0\u30a4\u30b9\u3092\u5229\u7528\u3059\u308b\u65e2\u5b58\u9867\u5ba2\u306e\u4e2d\u304b\u3089\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u6700\u9069\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7279\u5b9a\u30fb\u533a\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u305d\u306e\u5f8c\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3067\u30b3\u30f3\u30d0\u30fc\u30c8\u3059\u308b\u53ef\u80fd\u6027\u3092\u793a\u3057\u305f\u72ec\u81ea\u306e\u30b9\u30b3\u30a2\u3092\uff08\u6700\u3082\u7406\u60f3\u7684\u306a\u9867\u5ba2\u3092100\u3068\u3057\u3066\uff09\u5404\u6f5c\u5728\u9867\u5ba2\u306b\u5272\u308a\u5f53\u3066\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u30b9\u30b3\u30a2\u306e\u6700\u3082\u9ad8\u3044\u8cb7\u3044\u7269\u5ba2\u3092\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u3001\u5f7c\u3089\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5546\u54c1\u5e83\u544a\u3092\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n

\u00a0<\/strong><\/p>\n

\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u5e83\u544a\u306b\u3088\u3063\u3066\u3001\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u5411\u4e0a\u3092\u652f\u63f4\u3059\u308bDynamic Creative Optimization+<\/strong><\/h3>\n

\u3082\u3061\u308d\u3093\u3001\u9867\u5ba2\u306e\u767a\u898b\u306f\u3042\u304f\u307e\u3067\u6700\u521d\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u3059\u304e\u307e\u305b\u3093\u3002\u5f7c\u3089\u306e\u5fc3\u3092\u3064\u304b\u3080\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u3001\u6700\u7d42\u7684\u306a\u8cfc\u5165\u306b\u5411\u3051\u3066\u8aac\u5f97\uff0f\u8a98\u5c0e\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u3001\u76ee\u6a19\u306e\u9054\u6210\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u306f\u3067\u304d\u306a\u3044\u306e\u3067\u3059\u3002 \u6a5f\u68b0\u5b66\u7fd2\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u4f7f\u7528\u3057\u305fCriteo\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u3067\u306f\u300112\u5104\u4eba\u306b\u53ca\u3076\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d1\u30fc\u306e\u884c\u52d5\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u30d7\u30ed\u30b9\u30da\u30af\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n

Criteo\u30a8\u30f3\u30b8\u30f3\u306e\u6a5f\u80fd\u306e\uff11\u3064\u3067\u3042\u308b\u300cDCO+\u300d<\/a>\u3092\u4f7f\u3048\u3070\u3001\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3092\u7dad\u6301\u3057\u3064\u3064\u3082\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u3092\u751f\u304b\u3057\u305f\u8a34\u6c42\u52b9\u679c\u306e\u9ad8\u3044\u6700\u9ad8\u30ec\u30d9\u30eb\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u5e83\u544a\u3092\u77ac\u6642\u306b\u751f\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30d9\u30fc\u30b9\u306e\u30e2\u30c7\u30eb\u3067ROI\u3092\u6700\u5927\u5316\u3059\u308b<\/strong><\/h3>\n

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 <\/p>\n

Criteo\u30ab\u30b9\u30bf\u30de\u30fc\u30a2\u30af\u30a4\u30b8\u30b7\u30e7\u30f3\u306e\u30b5\u30af\u30bb\u30b9\u30b9\u30c8\u30fc\u30ea\u30fc<\/strong><\/h3>\n

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