{"id":8185,"date":"2018-08-10T15:46:09","date_gmt":"2018-08-10T15:46:09","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=8185"},"modified":"2021-01-13T13:06:19","modified_gmt":"2021-01-13T17:06:19","slug":"nike%e3%80%81rei%e3%80%81glossier%e3%81%ae%e6%88%90%e5%8a%9f%e4%ba%8b%e4%be%8b%e3%81%ab%e5%ad%a6%e3%81%b6%e5%8b%95%e7%94%bb%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/nike%e3%80%81rei%e3%80%81glossier%e3%81%ae%e6%88%90%e5%8a%9f%e4%ba%8b%e4%be%8b%e3%81%ab%e5%ad%a6%e3%81%b6%e5%8b%95%e7%94%bb%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae\/","title":{"rendered":"Nike\u3001REI\u3001Glossier\u306e\u6210\u529f\u4e8b\u4f8b\u306b\u5b66\u3076\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6975\u610f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u52a0\u901f\u3057\u7d9a\u3051\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u30b9\u30d4\u30fc\u30c9\u3001\u307e\u3059\u307e\u3059\u5897\u5927\u3059\u308b\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u30c7\u30fc\u30bf\u5bb9\u91cf\u3002\u52d5\u753b\u306e\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u914d\u4fe1\u304c\u5f53\u305f\u308a\u524d\u306b\u306a\u3063\u305f\u4eca\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30b9\u30de\u30fc\u30c8\u30c6\u30ec\u30d3\u306f\u30b1\u30fc\u30d6\u30eb\u30c6\u30ec\u30d3\u306e\u5ea7\u306b\u53d6\u3063\u3066\u4ee3\u308f\u308d\u3046\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3042\u308b\u3053\u3068\u300d\u3068\u300c\u4f55\u304b\u3092\u8996\u8074\u3059\u308b\u3053\u3068\u300d\u306f\u3001\u3082\u306f\u3084\u307b\u307c\u30a4\u30b3\u30fc\u30eb\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u50be\u5411\u306f\u4eca\u5f8c\u307e\u3059\u307e\u3059\u5f37\u307e\u3063\u3066\u3044\u304f\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u4e8b\u5b9f\u3001\u8cb7\u3044\u7269\u5ba2\u306e<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/03\/08\/video-marketing-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">\u30aa\u30f3\u30e9\u30a4\u30f3\u6ede\u5728\u6642\u9593<\/a>\u306e\u3046\u3061\u30013\u5206\u306e1\u306f\u52d5\u753b\u306e\u8996\u8074\u306b\u8cbb\u3084\u3055\u308c\u3066\u304a\u308a\u3001Facebook\u3084YouTube\u52d5\u753b\u306e\u8996\u8074\u6642\u9593\u304c1\u9031\u9593\u3042\u305f\u308a1\u6642\u9593\u3092\u8d85\u3048\u308b\u30e6\u30fc\u30b6\u306f\u5168\u4f53\u306e45%\u306b\u3082\u4e0a\u308a\u307e\u3059\u3002\u597d\u8abf\u306a\u8996\u8074\u7387\u306f\u3001\u540c\u6642\u306b\u53ce\u76ca\u5316\u306e\u30c1\u30e3\u30f3\u30b9\u3082\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u52d5\u753b\u5e83\u544a\u304c\u5bfe\u524d\u5e74\u6bd4\u306740%\u3082\u5897\u52a0\u3057\u3066\u3044\u308b\u80cc\u666f\u306b\u306f\u3001\u3053\u3046\u3057\u305f\u7406\u7531\u304c\u3042\u308b\u306e\u3067\u3059\u3002Cisco\u3067\u306f\u3001\u4eca\u5f8c2\u5e74\u306e\u9593\u3067<a href=\"https:\/\/www.cisco.com\/c\/en\/us\/solutions\/collateral\/service-provider\/visual-networking-index-vni\/complete-white-paper-c11-481360.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e80%\u4ee5\u4e0a\u306f\u52d5\u753b\u30d9\u30fc\u30b9\u306b\u306a\u308b<\/a>\u3060\u308d\u3046\u3068\u4e88\u60f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u7279\u306b\u52d5\u753b\u5e83\u544a\u306f\u3001\u3059\u3067\u306b\u5c0f\u58f2\u696d\u8005\u3084\u30d6\u30e9\u30f3\u30c9\u304c\u30a2\u30a6\u30a7\u30a2\u30cd\u30b9\u3084\u9867\u5ba2\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u559a\u8d77\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u624b\u6bb5\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u3082\u305d\u3082\u9867\u5ba2\u6ce8\u76ee\u3092\u52b9\u679c\u7684\u306b\u96c6\u3081\u308b\u5e83\u544a\u3068\u306f\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3067\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b3\u3064\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u898b\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>1. Nike\uff1a<\/strong><strong>\u300c<\/strong><strong>Choose Go<\/strong><strong>\u300d<\/strong><\/h3>\n<p>https:\/\/www.youtube.com\/watch?v=6MgmbV5SbsA<\/p>\n<p>\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u8ca9\u58f2\u306e\u4e16\u754c\u7684\u5927\u624b\u3068\u3057\u3066\u77e5\u3089\u308c\u308bNike\u306f\u3001\u5730\u7403\u306e\u81ea\u8ee2\u304c\u6b62\u307e\u3063\u305f\u4e16\u754c\u3067\u4e16\u754c\u4e2d\u306e\u30e9\u30f3\u30ca\u30fc\u304c\u5730\u7403\u3092\u56de\u8ee2\u3055\u305b\u308b\u305f\u3081\u306b\u56e3\u7d50\u3059\u308b\u3068\u3044\u3046\u30b9\u30c8\u30fc\u30ea\u30fc\u306e\u52d5\u753b\u300c\u30b9\u30c8\u30c3\u30d7\u30a2\u30dd\u30ab\u30ea\u30d7\u30b9\u300d\u3092\u72ec\u81ea\u306b\u5236\u4f5c\u3057\u307e\u3057\u305f\u3002\u767b\u5834\u3059\u308b\u30e9\u30f3\u30ca\u30fc\u305f\u3061\u304c\u8eab\u306b\u7740\u3051\u3066\u3044\u308b\u670d\u3084\u9774\u306f\u3001\u3082\u3061\u308d\u3093\u3059\u3079\u3066Nike\u88fd\u3067\u3059\u3002\u3053\u306e60\u79d2\u9593\u306e\u30b9\u30dd\u30c3\u30c8CM\u306b\u306f\u3001\u30b3\u30fc\u30d3\u30fc\u30fb\u30d6\u30e9\u30a4\u30a2\u30f3\u30c8\u3084\u30b1\u30f4\u30a3\u30f3\u30fb\u30cf\u30fc\u30c8\u3001\u30d3\u30eb\u30fb\u30ca\u30a4\u3068\u3044\u3063\u305f\u30bb\u30ec\u30d6\u3082\u767b\u5834\u3057\u3066\u304a\u308a\u3001\u30c6\u30ec\u30d3\u3068SNS\u3067\u4eca\u5e743\u67081\u65e5\u306b\u516c\u958b\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u88fd\u4f5c\u306f\u30dd\u30fc\u30c8\u30e9\u30f3\u30c9\u306e\u4ee3\u7406\u5e97\u300cMust Be Something\u300d\u304c\u62c5\u5f53\u3001\u76e3\u7763\u306b\u306f\u300c\u30d9\u30a4\u30d3\u30fc\u30fb\u30c9\u30e9\u30a4\u30d0\u30fc\u300d\u3067\u540d\u58f0\u3092\u5f97\u305f\u30a8\u30c9\u30ac\u30fc\u30fb\u30e9\u30a4\u30c8\u304c\u8d77\u7528\u3055\u308c\u307e\u3057\u305f\u3002\u52d5\u753b\u306f\u30a2\u30af\u30b7\u30e7\u30f3\u6e80\u8f09\u306e\u30e6\u30fc\u30e2\u30e9\u30b9\u306a\u30b9\u30c8\u30fc\u30ea\u30fc\u3067\u3001\u81ea\u793e\u306e\u5546\u54c1\uff08\u30e9\u30f3\u30cb\u30f3\u30b0\u30b7\u30e5\u30fc\u30ba\uff09\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u300c\u666e\u901a\u306e\u4eba\u3005\u3068\u3068\u3082\u306b\u3001\u3055\u3089\u306b\u30bb\u30ec\u30d6\u305f\u3061\u306b\u3082\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u304c\u3089\u3001\u30b9\u30dd\u30fc\u30c4\u306e\u540d\u306e\u3082\u3068\u306b\u5049\u696d\u3092\u9054\u6210\u3059\u308b\u300d\u3068\u3044\u3046\u540c\u793e\u306e\u4fa1\u5024\u89b3\u304c\u8868\u73fe\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7dca\u5f35\u611f\u306e\u3042\u308b\u30b9\u30c8\u30fc\u30ea\u30fc\u3001\u30bb\u30ec\u30d6\u306e\u8d77\u7528\u3001\u52dd\u5229\u306e\u30a8\u30f3\u30c7\u30a3\u30f3\u30b0\u3001\u305d\u3057\u3066\u7c21\u6f54\u3067\u30ad\u30e3\u30c3\u30c1\u30fc\u306a\u30bf\u30b0\u30e9\u30a4\u30f3\u300c#ChooseGo\u300d\u304c\u3046\u307e\u304f\u878d\u5408\u3057\u3066\u3001SNS\u3067\u306e\u30b7\u30a7\u30a2\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4ed5\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u52d5\u753b\u306f\u3053\u308c\u307e\u3067\u306b\u3001Facebook\u3067\u306f\u30b7\u30a7\u30a24,600\u56de\u3068\u8996\u8074120\u4e07\u56de\u3001\u307e\u305fYouTube\u3067\u306f460\u4e07\u56de\u306e\u8996\u8074\u56de\u6570\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. REI\uff1a\u300c\u3042\u306a\u305f\u306e\u300e\u3060\u3063\u3066\u300f\u306f\u4f55\uff1f\u300d\u300c\u9031\u672b\u52d5\u753b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u300d<\/strong><\/h3>\n<p>https:\/\/www.facebook.com\/REI\/videos\/10156019564876484\/<\/p>\n<p>\u3082\u3063\u3068\u3082\u3001\u3059\u3079\u3066\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u30bb\u30ec\u30d6\u3092\u52d5\u753b\u306b\u8d77\u7528\u3067\u304d\u308b\u307b\u3069\u4f59\u88d5\u304c\u3042\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e88\u7b97\u306b\u3042\u307e\u308a\u4f59\u88d5\u304c\u306a\u3044\u5834\u5408\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u3092\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e3b\u5f79\u306b\u8d77\u7528\u3059\u308b\u306e\u30821\u3064\u306e\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30e6\u30fc\u30b6\u304c\u81ea\u3089\u4f5c\u6210\u3057\u305f\u753b\u50cf\u3084\u52d5\u753b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u300c\u30e6\u30fc\u30b6\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09\u300d\u3068\u547c\u3093\u3067\u3044\u307e\u3059\u304c\u3001\u3042\u308b\u8abf\u67fb\u3067\u306f\u3001UGC\u3092\u5229\u7528\u3057\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f<a href=\"https:\/\/www.socialtoaster.com\/user-generated-content-21-stats-ugc\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u309230%\u8fd1\u304f\u3082\u9ad8\u3081\u308b<\/a>\u52b9\u679c\u304c\u3042\u308b\u3053\u3068\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306eUGC\u3092\u6d3b\u7528\u3057\u30662\u3064\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3057\u305f\u306e\u304c\u3001\u30a2\u30a6\u30c8\u30c9\u30a2\u7528\u54c1\u306e\u5c0f\u58f2\u3092\u624b\u639b\u3051\u308bREI\u3067\u3059\u30021\u3064\u306f\u300cWhat is your But\uff08\u3042\u306a\u305f\u306e\u300c\u3060\u3063\u3066\u300d\u306f\u4f55\uff1f\uff09\u300d\u3068\u984c\u3055\u308c\u305f\u61f8\u8cde\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3001\u3053\u3053\u3067\u306f\u30e6\u30fc\u30b6\u304b\u3089\u52df\u3063\u305f\u30a8\u30d4\u30bd\u30fc\u30c9\u3092\u77ed\u3044\u52d5\u753b\u306b\u4ed5\u7acb\u3066\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" title=\"Video Weekend Project: Adventure Buddies\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/WAC9F-Em4MA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u3082\u30461\u3064\u306e\u300cVideo Weekend Project\uff08\u9031\u672b\u52d5\u753b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\uff09\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001REI\u306e\u9867\u5ba2\u3084YouTube\u30e6\u30fc\u30b6\u304c\u4f5c\u6210\u3057\u305f\u52d5\u753b\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306f\u9867\u5ba2\u3089\u304c\u30a2\u30a4\u30b9\u30af\u30e9\u30a4\u30df\u30f3\u30b0\u3084\u30d1\u30c9\u30eb\u30dc\u30fc\u30c9\u3092\u697d\u3057\u3093\u3067\u3044\u308b\u52d5\u753b\u3092\u96c6\u3081\u3066\u3001YouTube\u3067\u30d7\u30ec\u30a4\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. Glossier\uff1a\u300cWowder\u300d\u306e\u4f7f\u7528\u6cd5\u3092\u5b66\u3079\u308b\u52d5\u753b<\/strong><\/h3>\n<p><iframe loading=\"lazy\" title=\"Wowder by Glossier, feat. Zeyna\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/94DZUImy6y0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306b\u4eba\u6c17\u306e\u5316\u7ca7\u54c1\u30d6\u30e9\u30f3\u30c9\u3068\u3057\u3066\u6025\u6210\u9577\u3092\u9042\u3052\u308bGlossier\u306f\u3001<a href=\"http:\/\/www.criteo.com\/jp\/blog\/glossier%ef%bc%9a%e9%80%b2%e5%8c%96%e3%81%97%e7%b6%9a%e3%81%91%e3%82%8b%e3%83%93%e3%83%a5%e3%83%bc%e3%83%86%e3%82%a3%e3%83%96%e3%83%a9%e3%83%b3%e3%83%89%e3%81%ae%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86\/\">\u30e6\u30fc\u30b6\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09<\/a>\u3092\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306e\u30d6\u30ed\u30b0\u3084\u5546\u54c1\u30b5\u30a4\u30c8\u306b\u4e0a\u624b\u304f\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306e\u52d5\u753b\u304c\u7279\u5fb4\u7684\u306a\u306e\u306f\u3001\u5358\u306b\u5546\u54c1\u3092\u7d39\u4ecb\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30e6\u30fc\u30b6\u76ee\u7dda\u3067\u5546\u54c1\u306e\u4f7f\u3044\u65b9\u3092\u8aac\u660e\u3057\u3066\u3044\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u3001\u30d5\u30a3\u30cb\u30c3\u30b7\u30e5\u30d1\u30a6\u30c0\u30fc\u300cWowder\u300d\u306e\u767a\u58f2\u306b\u3042\u305f\u3063\u3066\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306eYouTube\u30c1\u30e3\u30f3\u30cd\u30eb\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3001SNS\u306b3\u3064\u306e\u52d5\u753b\u3092\u30a2\u30c3\u30d7\u3057\u3001\u305d\u308c\u305e\u308c\u306e\u52d5\u753b\u3067\u306f\u808c\u306e\u8272\u304c\u7570\u306a\u308b3\u4eba\u306e\u5973\u6027\u304c\u300cWowder\u300d\u3092\u4f7f\u7528\u3059\u308b\u69d8\u5b50\u3092\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8996\u8074\u8005\u306f\u52d5\u753b\u3092\u898b\u306a\u304c\u3089\u5546\u54c1\u306e\u4f7f\u7528\u6cd5\u3092\u5b66\u3076\u3053\u3068\u304c\u3067\u304d\u3001\u3055\u3089\u306b\u81ea\u5206\u306e\u808c\u306b\u4f7f\u7528\u3057\u305f\u969b\u306e\u898b\u3048\u65b9\u3092\u30a4\u30e1\u30fc\u30b8\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u52d5\u753b\u306e\u6700\u5f8c\u306b\u306f\u5546\u54c1\u306e\u4f7f\u7528\u524d\u5f8c\u306e\u6bd4\u8f03\u3082\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u306a\u304a\u3001\u52d5\u753b\u306e\u4e0a\u90e8\u306b\u306fCTA\u304c\u914d\u7f6e\u3055\u308c\u3066\u304a\u308a\u3001\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u300cWowder\u300d\u306e\u5546\u54c1\u30da\u30fc\u30b8\u306b\u79fb\u52d5\u3057\u3001\u8a73\u7d30\u306e\u78ba\u8a8d\u3084\u5546\u54c1\u306e\u8cfc\u5165\u306b\u9032\u3081\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u73fe\u5728\u306e\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u898b\u76f4\u3059<\/strong><\/h3>\n<p>\u30e6\u30fc\u30b6\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u52d5\u753b\u3092\u8996\u8074\u3059\u308b\u6642\u9593\u304c\u5897\u3048\u308b\u306b\u4f34\u3063\u3066\u3001\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u62e1\u5927\u306e\u4e00\u9014\u3092\u305f\u3069\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u3068\u3063\u3066\u5927\u304d\u306a\u30c1\u30e3\u30f3\u30b9\u3067\u3059\u304c\u3001\u3053\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3059\u306b\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u610f\u5473\u3067\u3001\u5f7c\u3089\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u52b9\u679c\u7684\u306b\u559a\u8d77\u3059\u308bNike\u3001REI\u3001Glossier\u306e\u4e8b\u4f8b\u306f\u975e\u5e38\u306b\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>1. \u30cf\u30ea\u30a6\u30c3\u30c9\u306b\u5b66\u3076<\/strong><\/h5>\n<p>Nike\u306e\u3088\u3046\u306b\u4e88\u7b97\u304c\u6f64\u6ca2\u306a\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308c\u3070\u3001\u6620\u753b\u5236\u4f5c\u306e\u624b\u6cd5\u306b\u5023\u3063\u3066\u52d5\u753b\u3092\u4f5c\u6210\u3057\u3001\u540c\u30ec\u30d9\u30eb\u306e\u7af6\u5408\u306b\u5bfe\u6297\u3057\u3066\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u30d7\u30ed\u306b\u3088\u308b\u76e3\u4fee\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u306eBGM\u3001\u30b9\u30bf\u30fc\u3084\u30cf\u30ea\u30a6\u30c3\u30c9\u306e\u6620\u753b\u76e3\u7763\u306e\u6280\u8853\u30b5\u30dd\u30fc\u30c8\u304c\u5f97\u3089\u308c\u308c\u3070\u3001\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3092\u77ac\u304f\u9593\u306b\u30b9\u30bf\u30fc\u30c0\u30e0\u3078\u3068\u62bc\u3057\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u30ab\u30e1\u30e9\u30af\u30eb\u30fc\u3084\u30bb\u30ec\u30d6\u304c\u3044\u306a\u304f\u3066\u3082\u3001\u697d\u3057\u304f\u3066\u30ef\u30af\u30ef\u30af\u3059\u308b\u3088\u3046\u306a\u52d5\u753b\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u3059\u304c\u3001\u305d\u306e\u5834\u5408\u306f\u30b9\u30c8\u30fc\u30ea\u30fc\u3092\u5de5\u592b\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>2. \u9867\u5ba2\u306e\u58f0\u3092\u5229\u7528\u3059\u308b<\/strong><\/h5>\n<p>\u30d6\u30e9\u30f3\u30c9\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u591a\u304f\u306e\u9867\u5ba2\u306e\u5171\u611f\u3092\u96c6\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u3059\u3067\u306b\u5546\u54c1\u3092\u611b\u7528\u3057\u3066\u3044\u308b\u9867\u5ba2\u306b\u4ee3\u5f01\u3057\u3066\u3082\u3089\u3046\u4ee5\u4e0a\u306b\u3001\u512a\u308c\u305f\u65b9\u6cd5\u306f\u3042\u308a\u307e\u305b\u3093\u3002REI\u306e\u300c\u3042\u306a\u305f\u306e\u300e\u3060\u3063\u3066\u300f\u306f\u4f55\uff1f\u300d\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u30e6\u30fc\u30b6\u304b\u3089\u8cea\u554f\u3092\u52df\u308b\u3053\u3068\u3067\u5f7c\u3089\u3068\u30d6\u30e9\u30f3\u30c9\u3068\u306e\u5bfe\u8a71\u306e\u5834\u3092\u751f\u307f\u51fa\u3057\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u304c\u305d\u306e\u8cea\u554f\u306b\u7b54\u3048\u3066\u3044\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u300c\u9031\u672b\u52d5\u753b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u300d\u3067\u306f\u3001\u30e6\u30fc\u30b6\u304cREI\u306e\u5546\u54c1\u3092\u5b9f\u969b\u306b\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u9762\u306e\u52d5\u753b\u3092\u305f\u304f\u3055\u3093\u63d0\u4f9b\u3057\u3066\u3082\u3089\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u308c\u3089\u306e\u52d5\u753b\u306b\u8868\u73fe\u3055\u308c\u3066\u3044\u305f\u306e\u306f\u3001\u7b49\u8eab\u5927\u306e\u30e6\u30fc\u30b6\u304c\u30a2\u30a6\u30c8\u30c9\u30a2\u3067\u30ea\u30a2\u30eb\u306bREI\u306e\u5546\u54c1\u3092\u4f7f\u3063\u3066\u697d\u3057\u3080\u59ff\u3067\u3059\u3002\u3082\u3061\u308d\u3093\u3001\u52d5\u753b\u306b\u306fREI\u306e\u5546\u54c1\u304c\u4f7f\u308f\u308c\u3066\u304a\u308a\u3001\u52d5\u753b\u304b\u3089\u306f\u540c\u793e\u306e\u5546\u54c1\u3092\u30ea\u30a2\u30eb\u306b\u697d\u3057\u3093\u3067\u3044\u308b\u30e6\u30fc\u30b6\u306e\u611f\u60c5\u304c\u30c0\u30a4\u30ec\u30af\u30c8\u306b\u4f1d\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u5927\u304d\u306a\u6210\u529f\u3092\u53ce\u3081\u3001REI\u306f\u307e\u3055\u306b\u7406\u60f3\u7684\u306a\u5f62\u3067\u30d6\u30e9\u30f3\u30c9\u30a2\u30a6\u30a7\u30a2\u30cd\u30b9\u3092\u7372\u5f97\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>3. \u9867\u5ba2\u3092\u6559\u80b2\u3059\u308b<\/strong><\/h5>\n<p>\u9867\u5ba2\u306b\u5546\u54c1\u306e\u4f7f\u3044\u65b9\u3092\u6559\u3048\u308b\u3053\u3068\u304c\u3001\u8cfc\u5165\u306e\u304d\u3063\u304b\u3051\u3068\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>Glossier\u306e\u300cWowder\u300d\u306e\u52d5\u753b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u306f\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u30d4\u30f3\u30af\u306b\u5f69\u3089\u308c\u305f33\u79d2\u306e\u52d5\u753b\u3067\u3053\u308c\u3092\u5b9f\u8df5\u3057\u3066\u3044\u307e\u3059\u3002\u52d5\u753b\u3067\u306f3\u4eba\u306e\u5973\u6027\u304c\u5546\u54c1\u3092\u4f7f\u7528\u3057\u3001\u6700\u5f8c\u306b\u4f7f\u7528\u524d\u5f8c\u306e\u6bd4\u8f03\u3092\u898b\u305b\u308b\u3053\u3068\u3067\u3001\u5546\u54c1\u304c\u3044\u304b\u306b\u7c21\u5358\u306b\u4f7f\u3048\u308b\u304b\u3092\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3068\u3068\u3082\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u305d\u306e\u3082\u306e\u3092\u30cf\u30a6\u30c4\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u767a\u4fe1\u5730\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>CTA\u3082\u753b\u9762\u306e\u53f3\u4e0a\u306b\u3055\u308a\u3052\u306a\u304f\u914d\u7f6e\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u52d5\u753b\u5e83\u544a\u3092\u4f7f\u3063\u305f\u30d5\u30eb\u30d5\u30a1\u30cd\u30eb\u30a2\u30d7\u30ed\u30fc\u30c1<\/strong><\/h3>\n<p>\u52d5\u753b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30a2\u30a6\u30a7\u30a2\u30cd\u30b9\u306e\u5411\u4e0a\u306b\u6700\u9069\u3067\u3059\u304c\u3001\u305d\u3082\u305d\u3082\u30e6\u30fc\u30b6\u306b\u898b\u3066\u3082\u3089\u3048\u306a\u3051\u308c\u3070\u4f55\u306e\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><a 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