{"id":8330,"date":"2018-09-25T13:34:37","date_gmt":"2018-09-25T17:34:37","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=8330"},"modified":"2021-01-13T12:26:30","modified_gmt":"2021-01-13T16:26:30","slug":"%e9%a1%a7%e5%ae%a2%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3%e3%82%92%e7%b6%ad%e6%8c%81%e3%81%a7%e3%81%8d%e3%81%aa%e3%81%845%e3%81%a4%e3%81%ae%e7%90%86%e7%94%b1","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e9%a1%a7%e5%ae%a2%e3%83%ad%e3%82%a4%e3%83%a4%e3%83%ab%e3%83%86%e3%82%a3%e3%82%92%e7%b6%ad%e6%8c%81%e3%81%a7%e3%81%8d%e3%81%aa%e3%81%845%e3%81%a4%e3%81%ae%e7%90%86%e7%94%b1\/","title":{"rendered":"\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7dad\u6301\u3067\u304d\u306a\u30445\u3064\u306e\u7406\u7531"},"content":{"rendered":"

 <\/p>\n

\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u3055\u3093\u306b\u6717\u5831\u3067\u3059\uff01\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306e\u305f\u3081\u306e\u7686\u3055\u3093\u306e\u52aa\u529b\u3092\u3001\u78ba\u5b9f\u306b\u6210\u679c\u306b\u7d50\u3073\u3064\u3051\u308b\u305f\u3081\u306e\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002\u305d\u308c\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3002\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u9577\u671f\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u767a\u5c55\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u304b\u3001\u3042\u308b\u3044\u306f\u4e00\u5ea6\u9650\u308a\u306e\u95a2\u4fc2\u3067\u7d42\u308f\u3089\u305b\u3066\u3057\u307e\u3046\u304b\u3092\u6c7a\u5b9a\u4ed8\u3051\u308b\u91cd\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e1\u3064\u3067\u3059\u3002<\/p>\n

\u8fd1\u5e74\u3001\u9867\u5ba2\u3078\u306e\u52b9\u679c\u7684\u306a\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u91cd\u8981\u6027\u304c\u3001\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u306f\u3001Oracle\u306e\u30ec\u30dd\u30fc\u30c8\u300cRetail 2018: The Loyalty Divide<\/a><\/em>\u300d\u3067\u300118\uff5e34\u6b73\u306e\u8cb7\u3044\u7269\u5ba2\u306e40%\u304c\u300c5\u5e74\u524d\u3068\u6bd4\u3079\u3066\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3082\u660e\u3089\u304b\u3067\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u3001Oracle\u306f\u5c0f\u58f2\u696d\u8005\u3068\u6d88\u8cbb\u8005\u306e\u9593\u306b\u306f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5bfe\u3059\u308b\u8003\u3048\u65b9\u306b\u300c\u305a\u308c\u300d\u304c\u5b58\u5728\u3059\u308b\u3053\u3068\u3082\u6307\u6458\u3057\u3066\u3044\u307e\u3059\u3002\u3068\u3044\u3046\u306e\u3082\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u308b\u5c0f\u58f2\u696d\u8005\u306f58%\u306b\u4e0a\u308b\u4e00\u65b9\u3067\u3001\u5b9f\u969b\u306b\u305d\u3046\u611f\u3058\u3066\u3044\u308b\u9867\u5ba2\u306e\u5272\u5408\u306f32%\u306b\u3068\u3069\u307e\u3063\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n

\u9867\u5ba2\u304c\u300c\u81ea\u5206\u3068\u95a2\u9023\u6027\u304c\u9ad8\u3044\u300d\u3068\u611f\u3058\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u63d0\u4f9b\u306b\u306f\u3001\u591a\u304f\u306e\u30e1\u30ea\u30c3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002Bond Insights\u304cVISA\u3068\u5171\u540c\u3067\u767a\u8868\u3057\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u306b\u95a2\u3059\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30dd\u30fc\u30c8\u300cThe Loyalty Report 2018<\/a>\u300d\u306b\u3088\u308c\u3070\u3001\u8abf\u67fb\u5bfe\u8c61\u8005\u306e70%\u306f\u3001\u696d\u7a2e\u3092\u554f\u308f\u305a\u3001\u300c\u512a\u308c\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63d0\u4f9b\u3059\u308b\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308c\u3070\u3001\u4eba\u306b\u52e7\u3081\u305f\u3044\u300d\u3068\u8003\u3048\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u300177%\u306f\u300c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u3042\u308c\u3070\u53d6\u5f15\u3092\u7d9a\u3051\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308b\u300d\u3068\u56de\u7b54\u3057\u300163%\u306f\u300c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304b\u3089\u5f97\u3089\u308c\u308b\u7279\u5178\u3092\u6700\u5927\u5316\u3067\u304d\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u652f\u51fa\u306e\u4e0a\u7a4d\u307f\u3082\u691c\u8a0e\u3059\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3067\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u63d0\u4f9b\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u597d\u307e\u3057\u3044\u7d50\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u5834\u5408\u3001\u305d\u306e\u539f\u56e0\u306f\u4e00\u4f53\u3069\u3053\u306b\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6a5f\u80fd\u3057\u306a\u30445\u3064\u306e\u7406\u7531\u3068\u3001\u305d\u306e\u5bfe\u51e6\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

1. \u7169\u96d1\u306a\u52a0\u5165\u30d7\u30ed\u30bb\u30b9<\/strong><\/h3>\n

\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u52a0\u5165\u306b\u5fc5\u8981\u306a\u500b\u4eba\u60c5\u5831\u304c\u591a\u3059\u304e\u308b\u3068\u3001\u6d88\u8cbb\u8005\u306f\u304a\u305d\u3089\u304f\u52a0\u5165\u3057\u306a\u3044\u3053\u3068\u3092\u9078\u629e\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u308c\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u7533\u3057\u8fbc\u307f\u30d5\u30a9\u30fc\u30e0\u306e\u8a18\u5165\u6b04\u306f2\u3064\u3001\u591a\u304f\u3066\u30823\u3064\u7a0b\u5ea6\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u8ce2\u660e\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u540d\u524d\u3001E\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3001\u8a95\u751f\u65e5\uff08\u8a95\u751f\u65e5\u7279\u5178\u306e\u30aa\u30d5\u30a1\u30fc\u306e\u305f\u3081\uff09\u3068\u3044\u3063\u305f\u57fa\u672c\u60c5\u5831\u3067\u3059\u3002<\/p>\n

\u52a0\u5165\u6642\u306b\u4f4f\u6240\u3084\u53ce\u5165\u3001\u8077\u696d\u306a\u3069\u3001\u305d\u306e\u4ed6\u306e\u60c5\u5831\u3092\u6c42\u3081\u308b\u5834\u5408\u306b\u306f\u3001\u305d\u308c\u3089\u306e\u60c5\u5831\u304c\u672c\u5f53\u306b\u5fc5\u8981\u304b\u3001\u307e\u305f\u305d\u306e\u60c5\u5831\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30aa\u30d5\u30a1\u30fc\u306e\u63d0\u4f9b\u306b\u3069\u306e\u3088\u3046\u306b\u5f79\u7acb\u3064\u306e\u304b\u306b\u3064\u3044\u3066\u3001\u5341\u5206\u306b\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7406\u7531\u304c\u601d\u3044\u3064\u304b\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u5f79\u306b\u7acb\u3064\u3068\u306f\u8003\u3048\u3089\u308c\u306a\u3044\u5834\u5408\u3001\u305d\u308c\u3089\u306f\u5fc5\u8981\u306a\u60c5\u5831\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u53c2\u52a0\u306e\u3057\u3084\u3059\u3055\u304c\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u52a0\u5165\u3092\u5de6\u53f3\u3059\u308b\u30ab\u30ae\u3067\u3042\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u305f\u3068\u3048\u3070\u3001\u7d19\u306a\u3069\u306e\u30e1\u30f3\u30d0\u30fc\u30ab\u30fc\u30c9\u3092\u6301\u3061\u6b69\u304f\u3053\u3068\u3092\u597d\u307e\u306a\u3044\u6d88\u8cbb\u8005\u304c\u591a\u3044\u3068\u60f3\u5b9a\u3055\u308c\u308b\u306e\u3067\u3042\u308c\u3070\u3001E\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3084\u96fb\u8a71\u756a\u53f7\u306e\u767b\u9332\u306b\u3088\u3063\u3066\u30dd\u30a4\u30f3\u30c8\u3084\u7279\u5178\u3092\u53d7\u3051\u53d6\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3042\u308b\u3044\u306f\u3001\u5fa1\u793e\u306e\u9867\u5ba2\u304c\u4ed6\u306e\u5a92\u4f53\u3088\u308a\u3082\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3092\u597d\u3080\u5411\u306b\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u3063\u305f\u3089\u3001\u30a2\u30d7\u30ea\u306e\u4f7f\u3044\u3084\u3059\u3055\u3084\u64cd\u4f5c\u6027\u306b\u3064\u3044\u3066\u3082\u6c17\u3092\u914d\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n

 <\/p>\n

2. \u52a0\u5165\u6599\u304c\u767a\u751f\u3059\u308b\u30d7\u30ed\u30b0\u30e9\u30e0<\/strong><\/h3>\n

\u305d\u3082\u305d\u3082\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3068\u306f\u3001\u9867\u5ba2\u304c\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u5e97\u8217\u3067\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u969b\u306b\u3001\u5f7c\u3089\u306b\u7279\u5178\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306e\u3082\u306e\u3067\u3059\u3002\u305d\u306e\u305f\u3081\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u52a0\u5165\u306b\u8ffd\u52a0\u6599\u91d1\u3092\u652f\u6255\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u3068\u3044\u3046\u30dd\u30ea\u30b7\u30fc\u306f\u3001\u5f7c\u3089\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30d9\u30b9\u30c8\u306a\u65b9\u6cd5\u3068\u306f\u8a00\u3048\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u6709\u6599\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u5fc5\u305a\u3057\u3082\u60aa\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u3001\u52a0\u5165\u30b3\u30b9\u30c8\u3068\u5f97\u3089\u308c\u308b\u7279\u5178\u304c\u540c\u7b49\u3001\u307e\u305f\u306f\u305d\u308c\u4ee5\u4e0a\u306e\u3082\u306e\u3067\u3042\u308b\u304b\u5426\u304b\u3092\u3001\u3042\u3089\u304b\u3058\u3081\u9867\u5ba2\u306e\u8996\u70b9\u304b\u3089\u614e\u91cd\u306b\u8a55\u4fa1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u305f\u3068\u3048\u3070\u3001\u5e74\u4f1a\u8cbb\u307e\u305f\u306f\u5165\u4f1a\u91d1\u3092\u652f\u6255\u3048\u3070\u7279\u5178\u3092\u5f97\u3089\u308c\u308b\u5834\u5408\uff08\u9001\u6599\u304c\u6bce\u56de\u7121\u6599\u3001\u5e74\u306b1\u5ea6\u306e\u30d0\u30fc\u30b9\u30c7\u30fc\u30ae\u30d5\u30c8\u3001\u3042\u308b\u3044\u306f\u7279\u5225\u306a\u512a\u5f85\u30b5\u30fc\u30d3\u30b9\u306a\u3069\uff09\u306b\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5bfe\u3057\u3066\u4e00\u5b9a\u306e\u6599\u91d1\u3092\u652f\u6255\u3046\u4fa1\u5024\u304c\u3042\u308b\u3068\u8a00\u3048\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u52a0\u5165\u6599\u306b\u4fa1\u5024\u3092\u898b\u51fa\u3059\u306e\u306f\u3042\u304f\u307e\u3067\u3082\u9867\u5ba2\u3067\u3042\u308a\u3001\u7d0d\u5f97\u3057\u306a\u3044\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u5f7c\u3089\u304c\u52a0\u5165\u3059\u308b\u3053\u3068\u306f\u3001\u307e\u305a\u3001\u3042\u308a\u3048\u307e\u305b\u3093\u3002<\/p>\n

 <\/p>\n

3. \u4e0d\u660e\u77ad\u306a\u52a0\u5165\u7279\u5178<\/strong><\/h3>\n

\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3078\u306e\u52a0\u5165\u304c\u6709\u6599\u3067\u3042\u308b\u304b\u7121\u6599\u3067\u3042\u308b\u304b\u3092\u554f\u308f\u305a\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7279\u5178\u306b\u3064\u3044\u3066\u5177\u4f53\u7684\u306b\u660e\u793a\u3059\u308b\u3053\u3068\u3082\u3001\u305d\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6210\u529f\u306b\u306f\u4e0d\u53ef\u6b20\u306a\u8981\u4ef6\u3067\u3059\u3002<\/p>\n

Kobie Marketing\u306b\u3088\u308b\u30ec\u30dd\u30fc\u30c8\u300cLoyalty in the Age of the Connnected Customer<\/a>\u300d\u3067\u306f\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e\u56de\u7b54\u8005\u306e27%\u304c\u300c\u7279\u5178\u306e\u660e\u78ba\u3067\u306f\u306a\u3044\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f\u52a0\u5165\u3057\u306a\u3044\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u5f53\u7136\u306e\u3053\u3068\u3067\u3042\u308a\u3001\u898b\u8fd4\u308a\u304c\u306f\u3063\u304d\u308a\u3057\u306a\u3044\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u81ea\u8eab\u306e\u60c5\u5831\u3092\u5dee\u3057\u51fa\u3059\u8cb7\u3044\u7269\u5ba2\u306f\u3044\u306a\u3044\u306f\u305a\u3067\u3059\u3002<\/p>\n

\u81ea\u793e\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u898b\u76f4\u3057\u3066\u3001\u307e\u305a\u52a0\u5165\u3059\u308b\u7279\u5178\u304c\u660e\u78ba\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u3092\u9867\u5ba2\u8996\u70b9\u3067\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u81ea\u793e\u306e\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7279\u5178\u306f\u3001\u30bb\u30fc\u30eb\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3078\u306e\u65e9\u671f\u30a2\u30af\u30bb\u30b9\u3067\u3057\u3087\u3046\u304b\uff1f\u7279\u5225\u306a\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u62db\u5f85\u3067\u3057\u3087\u3046\u304b\uff1f\u6bce\u670810%\u306e\u5272\u5f15\u30b5\u30fc\u30d3\u30b9\u3067\u3057\u3087\u3046\u304b\uff1f\u4f1a\u54e1\u5236\u5ea6\u306b\u30e9\u30f3\u30af\u3092\u8a2d\u3051\u3066\u3044\u308b\u5834\u5408\u3001\u5404\u30e9\u30f3\u30af\u3067\u3069\u306e\u3088\u3046\u306a\u7279\u5178\u304c\u53d7\u3051\u3089\u308c\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u3082\u660e\u78ba\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u5b9f\u5e97\u8217\u3067\u3082\u3001\u3053\u308c\u3089\u306e\u60c5\u5831\u306f\u660e\u78ba\u304b\u3064\u5206\u304b\u308a\u3084\u3059\u304f\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u3059\u3050\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

 <\/p>\n

4. \u306a\u304b\u306a\u304b\u8caf\u307e\u3089\u306a\u3044\u30dd\u30a4\u30f3\u30c8<\/strong><\/h3>\n

\u300c\u6642\u9593\u3092\u304b\u3051\u305a\u306b\u6e80\u8db3\u611f\u304c\u5f97\u3089\u308c\u308b\u3053\u3068\u300d\u304c\u6c42\u3081\u3089\u308c\u308b\u4eca\u306e\u6642\u4ee3\u3001\u7279\u5178\u3092\u5f97\u308b\u305f\u3081\u306b\u6642\u9593\u304c\u304b\u304b\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u52b9\u679c\u7684\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002Kobie Marketing\u306e\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308b\u3068\u3001\u8cb7\u3044\u7269\u5ba2\u306e25%\u306f\u300c\u5831\u916c\u306e\u5f15\u304d\u63db\u3048\u306b\u5fc5\u8981\u306a\u8cfc\u5165\u984d\uff08\u30dd\u30a4\u30f3\u30c8\uff09\u306e\u8a2d\u5b9a\u304c\u9ad8\u3059\u304e\u308b\u5834\u5408\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u306f\u52a0\u5165\u3057\u306a\u3044\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u300c\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7279\u5178\u3092\u5f97\u308b\u305f\u3081\u306b\u652f\u6255\u3046\u91d1\u984d\u3084\u8cfc\u5165\u56de\u6570\u304c\u591a\u3059\u304e\u308b\u300d\u3068\u8cb7\u3044\u7269\u5ba2\u304c\u611f\u3058\u308b\u3068\u3001\u5f7c\u3089\u306f\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u52a0\u5165\u3059\u308b\u610f\u5473\u3092\u611f\u3058\u306a\u304f\u306a\u308a\u3001\u7279\u5178\u3092\u3082\u3063\u3068\u7d20\u65e9\u304f\u624b\u306b\u5165\u308c\u3089\u308c\u308b\u30b5\u30a4\u30c8\u3084\u30d6\u30e9\u30f3\u30c9\u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u65b9\u3092\u9078\u3076\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u81ea\u793e\u306e\u5546\u54c1\u3084\u4fa1\u683c\u5e2f\u3001\u3055\u3089\u306b\u5546\u54c1\u306e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u3092\u691c\u8a0e\u3057\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u6bb5\u968e\u3067\u7279\u5b9a\u306e\u30de\u30a4\u30eb\u30b9\u30c8\u30fc\u30f3\u3084\u30e9\u30f3\u30af\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u306b\u8cb7\u3044\u7269\u5ba2\u304c\u9b45\u529b\u3092\u611f\u3058\u3089\u308c\u308b\u3088\u3046\u306a\u300c\u30c4\u30dc\u300d\u3092\u898b\u51fa\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

 <\/p>\n

5. \u8cb7\u3044\u7269\u5ba2\u306b\u3068\u3063\u3066\u9b45\u529b\u7684\u3067\u306a\u3044\u7279\u5178<\/strong><\/h3>\n

\"\"<\/p>\n

\u305f\u3068\u3048\u3070\u3001\u81ea\u793e\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u529f\u3092\u594f\u3057\u3001\u9867\u5ba2\u304c\u7279\u5178\u306e\u7372\u5f97\u306b\u5411\u3051\u3066\u7a4d\u6975\u7684\u306b\u30dd\u30a4\u30f3\u30c8\u3092\u8caf\u3081\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002\u3068\u3053\u308d\u304c\u3001\u7279\u5178\u30921\uff5e2\u56de\u7372\u5f97\u3057\u305f\u3068\u3053\u308d\u3067\u5f7c\u3089\u306f\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u9000\u4f1a\u3001\u3042\u308b\u3044\u306f\u5229\u7528\u3057\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002\u3053\u3046\u3057\u305f\u30b1\u30fc\u30b9\u306e\u5834\u5408\u306b\u306f\u3001\u30d7\u30ed\u30b0\u30e9\u30e0\u306e\u7279\u5178\u304c\u9b45\u529b\u7684\u3067\u306f\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u307e\u305a\u3001\u9867\u5ba2\u306e\u8996\u70b9\u306b\u7acb\u3063\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u9867\u5ba2\u306f\u4e00\u4f53\u3001\u4f55\u306b\u671f\u5f85\u3057\u3066\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u52a0\u5165\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u3053\u3067\u306f\u9867\u5ba2\u304c\u300c\u5f53\u305f\u308a\u524d\u300d\u3068\u611f\u3058\u308b\u4ee5\u4e0a\u306e\u300c\u4fa1\u5024\u300d\u306e\u63d0\u4f9b\u3092\u8003\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5c11\u306a\u304f\u3068\u3082\u3001\u5f7c\u3089\u306f\u81ea\u8eab\u306e\u60c5\u5831\u3068\u5f15\u304d\u63db\u3048\u306b\u3001\u300c10%\u30aa\u30d5\u306e\u304a\u77e5\u3089\u305b\u30e1\u30fc\u30eb\u300d\u4ee5\u4e0a\u306e\u300c\u4f55\u304b\u300d\u3092\u671f\u5f85\u3057\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n

\u8cb7\u3044\u7269\u5ba2\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5f7c\u3089\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5ea6\u5408\u3044\u306b\u5fdc\u3058\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9b45\u529b\u7684\u306a\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305d\u306e\u969b\u306b\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u3042\u308b\u3053\u3068\u3067\u5fc3\u304c\u3051\u3066\u304f\u3060\u3055\u3044\u3002\u305f\u3068\u3048\u3070\u3001\u65b0\u5546\u54c1\u3084\u65b0\u30e9\u30a4\u30f3\u767a\u8868\u306e\u969b\u306b\u5b9f\u5e97\u8217\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3057\u3066\u3001\u6765\u5e97\u3057\u305f\u5f7c\u3089\u3092\u30b7\u30e3\u30f3\u30d1\u30f3\u3068\u30aa\u30fc\u30c9\u30d6\u30eb\u3067\u3082\u3066\u306a\u3059\u3068\u3044\u3046\u306e\u306f\u3069\u3046\u3067\u3057\u3087\u3046\uff1f\u3042\u308b\u3044\u306f\u3001\u8a95\u751f\u65e5\u306b\u5e97\u8217\u3067\u4f7f\u3048\u308b\u7279\u5178\u3092\u30bb\u30c3\u30c8\u3057\u305f\u30aa\u30f3\u30e9\u30a4\u30f3\u30ae\u30d5\u30c8\u30ab\u30fc\u30c9\u3092\u63d0\u4f9b\u3057\u3066\u3082\u826f\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n

 <\/p>\n

\u9867\u5ba2\u3068\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u63a8\u9032\u3059\u308b<\/strong><\/h3>\n

\u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u6c3e\u6feb\u3059\u308b\u73fe\u5728\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u74b0\u5883\u3067\u306f\u3001\u9867\u5ba2\u306e\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u304cROI\u3092\u4e0a\u56de\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u305f\u3068\u3048\u81ea\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u306b\u99b4\u67d3\u307f\u306e\u3042\u308b\u8cb7\u3044\u7269\u5ba2\u3067\u3042\u3063\u3066\u3082\u3001\u5f7c\u3089\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u306f\u56f0\u96e3\u306a\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002E\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u304c20%\u524d\u5f8c\u3067\u4f4e\u8ff7\u3059\u308b\u4e2d\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306fE\u30e1\u30fc\u30eb\u3060\u3051\u3067\u306a\u304f\u30a6\u30a7\u30d6\u4e0a\u306e\u3042\u3089\u3086\u308b\u63a5\u70b9\u3092\u901a\u3058\u3066\u3001\u5f7c\u3089\u306b\u30ea\u30fc\u30c1\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u306e\u4e2d\u306b\u306f\u3001\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u3059\u3079\u3066\u540c\u7b49\u306b\u6271\u3046\u30d1\u30fc\u30c8\u30ca\u30fc\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001Criteo\u306fCRM\u306e\u5404\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u8cfc\u5165\u306b\u81f3\u308b\u53ef\u80fd\u6027\u3092\u8003\u616e\u30fb\u8a55\u4fa1\u3057\u305f\u4e0a\u3067\u306e\u30b5\u30dd\u30fc\u30c8\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u3046\u3057\u305f\u72b6\u6cc1\u3067\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u306e\u304c\u3001Criteo Audience Match<\/a>\u3067\u3059\u3002\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u3067\u81ea\u793e\u306e\u9867\u5ba2\u3068\u3064\u306a\u304c\u308b\u305f\u3081\u306e\u300c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u306e\u4f5c\u6210\u3092\u76ee\u7684\u306b\u958b\u767a\u3055\u308c\u305fCriteo Audience Match \u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u81ea\u793e\u306e\u65e2\u5b58CRM\u30c7\u30fc\u30bf\u3092Criteo\u306e\u5f37\u529b\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3068\u7d71\u5408\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u65e2\u5b58\u306e\u9867\u5ba2\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306e\u3069\u3053\u306b\u3044\u3066\u3082\u30ea\u30fc\u30c1\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306e\u305f\u3081\u306e\u53d6\u308a\u7d44\u307f\u3092\u5927\u5e45\u306b\u52a0\u901f\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

Criteo Audience March \u306f\u3001Criteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5<\/a>\u306e\u4e00\u90e8\u3092\u69cb\u6210\u3059\u308b\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30b0\u30e9\u30d5\uff08\u5168\u4e16\u754c\u306720\u5104\u4ef6\u306e\u30af\u30ed\u30b9\u30c7\u30d0\u30a4\u30b9ID\u3001\u304a\u3088\u3073\u53c2\u52a0\u30af\u30e9\u30a4\u30a2\u30f3\u30c81\u4e07\u793e\u4ee5\u4e0a\u3092\u4fdd\u6709\uff09\u3092\u30d5\u30eb\u6d3b\u7528\u3057\u3066\u3001\u30a6\u30a7\u30d6\u3001\u30e2\u30d0\u30a4\u30eb\u30d6\u30e9\u30a6\u30b6\u3001\u30a2\u30d7\u30ea\u3092\u554f\u308f\u305a\u3001\u30c0\u30a4\u30ca\u30df\u30c3\u30af\u306a\u6709\u6599\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3092\u8868\u793a\u3001\u9867\u5ba2\u3092\u7684\u78ba\u306b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3057\u3066\u3001\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u69cb\u7bc9\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u307e\u3059\u3002<\/p>\n

Criteo\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30de\u30c3\u30c1\u306a\u3089\u3001\u5b63\u7bc0\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u306f\u3058\u3081\u3001\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u8cb7\u3044\u7269\u5ba2\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e97\u8217\u3078\u306e\u8a98\u5c0e\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u30e6\u30fc\u30b9\u30b1\u30fc\u30b9\u306b\u5408\u308f\u305b\u3066\u67d4\u8edf\u306b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u8cb7\u3044\u7269\u5ba2\u306b\u95a2\u3059\u308b\u5f37\u529b\u306a\u30c7\u30fc\u30bf\u30bb\u30c3\u30c8\u3001\u6a5f\u68b0\u5b66\u7fd2\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3001\u305d\u3057\u3066\u81ea\u793e\u306e\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u63d0\u4f9b\u3059\u308b\u9b45\u529b\u7684\u306a\u7279\u5178\u3092\u7d44\u307f\u5408\u308f\u305b\u308c\u3070\u3001\u9867\u5ba2\u3068\u9577\u671f\u7684\u306a\u95a2\u4fc2\u3092\u69cb\u7bc9\u3057\u3001\u767a\u5c55\u3055\u305b\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n

Criteo Audience Match \u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306f\u3001Criteo\u306e\u62c5\u5f53\u8005\u307e\u3067\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u3055\u3093\u306b\u6717\u5831\u3067\u3059\uff01\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u5411\u4e0a\u306e\u305f\u3081\u306e\u7686\u3055\u3093\u306e\u52aa\u529b\u3092\u3001\u78ba\u5b9f\u306b\u6210\u679c\u306b\u7d50\u3073\u3064\u3051\u308b […]<\/p>\n","protected":false},"author":9,"featured_media":8333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"coauthors":[],"class_list":{"0":"post-8330","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":true,"has_embed":false,"download_url":"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/09\/Criteo-Audience-Match-Nurture-Infographic-JP.pdf","download_button_text":"\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30de\u30c3\u30c1\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001Criteo\u306e\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u305c\u3072\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002"},"yoast_head":"\n\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7dad\u6301\u3067\u304d\u306a\u30445\u3064\u306e\u7406\u7531 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Divide\u300d\u3067\u300118\uff5e34\u6b73\u306e\u8cb7\u3044\u7269\u5ba2\u306e40%\u304c\u300c5\u5e74\u524d\u3068\u6bd4\u3079\u3066\u30d6\u30e9\u30f3\u30c9\u306b\u5bfe\u3059\u308b\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u9ad8\u307e\u3063\u3066\u3044\u308b\u300d\u3068\u56de\u7b54\u3057\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3082\u660e\u3089\u304b\u3067\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u7dad\u6301\u3067\u304d\u306a\u30445\u3064\u306e\u7406\u7531\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-25T17:34:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-13T16:26:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/08\/pexels-photo-1191375.jpeg\" \/>\n\t<meta property=\"og:image:width\" 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