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href=\"https:\/\/www.forbes.com\/sites\/mckinsey\/2013\/06\/24\/why-b-to-b-branding-matters-more-than-you-think\/#47fd995f4916\" target=\"_blank\" rel=\"noopener noreferrer\">McKinsey and Company\u306b\u3088\u308b\u8abf\u67fb<\/a>\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306b\u4e00\u8cab\u6027\u306e\u3042\u308b\u4f01\u696d\u306f\u305d\u3046\u3067\u306a\u3044\u4f01\u696d\u3068\u6bd4\u8f03\u3057\u3066\u3001\u6210\u529f\u3059\u308b\u53ef\u80fd\u6027\u304c20%\u5897\u52a0\u3059\u308b\u3068\u3044\u3046\u7d50\u679c\u304c\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u52d5\u753b\u3092YouTube\u3084SNS\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u516c\u958b\u3057\u305f\u5834\u5408\u3001\u4f01\u696d\u306f\u305d\u308c\u3089\u3092\u81ea\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u30ea\u30f3\u30af\u3057\u3001\u5404\u30c1\u30e3\u30cd\u30eb\u3067\u4e00\u8cab\u6027\u306e\u3042\u308b\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3092\u4f7f\u7528\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5404\u30c1\u30e3\u30cd\u30eb\u306b\u4e00\u8cab\u6027\u304c\u306a\u304f\u3001\u30e6\u30fc\u30b6\u304c\u300cE\u30e1\u30fc\u30eb\u3068Facebook\u3067\u30d6\u30e9\u30f3\u30c9\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u9055\u3046\u300d\u3068\u9055\u548c\u611f\u3092\u899a\u3048\u3066\u3057\u307e\u3046\u3088\u3046\u306a\u3053\u3068\u304c\u3042\u308c\u3070\u3001\u8ca9\u58f2\u306e\u4fc3\u9032\u306b\u3064\u306a\u304c\u308b\u3069\u3053\u308d\u304b\u3001\u9006\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u7d50\u679c\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. 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href=\"http:\/\/www.criteo.com\/jp\/blog\/z%e4%b8%96%e4%bb%a3%e3%81%b8%e3%81%ae%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/\">Z\u4e16\u4ee3\u306e<\/a><a href=\"http:\/\/www.criteo.com\/jp\/blog\/z%e4%b8%96%e4%bb%a3%e3%81%b8%e3%81%ae%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0\/\">\u8cb7\u3044\u7269\u5ba2<\/a>\u3092\u5bfe\u8c61\u306b\u3059\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u52d5\u753b\u306e\u5236\u4f5c\u306b\u9ad8\u984d\u306a\u4e88\u7b97\u3092\u6295\u3058\u306a\u3044\u3067\u6e08\u3080\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u305d\u308c\u3088\u308a\u3082\u3001Snapchat\u3001Twitter\u3001Instagram\u306a\u3069\u306eSNS\u30c1\u30e3\u30cd\u30eb\u5411\u3051\u306b\u77ed\u3044\u52d5\u753b\u3092\u5236\u4f5c\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u30e6\u30fc\u30b6\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5229\u7528\u3092\u5de5\u592b\u3057\u305f\u65b9\u304c\u3088\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u5927\u898f\u6a21\u306a\u4e88\u7b97\u304c\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a6\u30a7\u30a2\u30cd\u30b9\u3092\u6700\u5927\u9650\u306b\u9ad8\u3081\u305f\u3044\u5834\u5408\u306f\u3001\u30b9\u30c8\u30fc\u30ea\u30fc\u6027\u306e\u3042\u308b\u30cf\u30ea\u30a6\u30c3\u30c9\u8abf\u306e\u52d5\u753b\u3092\u691c\u8a0e\u3057\u3066\u3082\u3088\u3044\u3067\u3057\u3087\u3046\uff08\u6709\u540d\u4eba\u3084\u30bb\u30ec\u30d6\u306e\u8d77\u7528\u30821\u3064\u306e\u9078\u629e\u80a2\u3067\u3059\uff09\u3002<\/p>\n<p>\u52d5\u753b\u306b\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3092\u8d77\u7528\u3059\u308b\u5834\u5408\u3001\u5fc5\u305a\u3057\u3082\u305d\u308c\u304c\u30d3\u30c3\u30b0\u30cd\u30fc\u30e0\u306e\u30bb\u30ec\u30d6\u3067\u3042\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3092\u4e88\u7b97\u5185\u306b\u53ce\u3081\u308b\u305f\u3081\u306b\u306f\u3001\u696d\u754c\u306e\u5c02\u9580\u5bb6\u3084\u30ea\u30fc\u30c1\u306e\u5bfe\u8c61\u3068\u306a\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u3059\u3067\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u4eba\u6c17\u30e6\u30fc\u30c1\u30e5\u30fc\u30d0\u30fc\u306a\u3069\u306e\u8d77\u7528\u3082\u9078\u629e\u80a2\u306b\u5165\u308c\u307e\u3057\u3087\u3046\u3002\u305f\u3060\u3057\u3001\u305d\u306e\u4eba\u7269\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u3075\u3055\u308f\u3057\u3044\u4eba\u7269\u3067\u3042\u308b\u304b\u3069\u3046\u304b\u306f\u614e\u91cd\u306b\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5f7c\u3089\u306eSNS\u4e0a\u306e\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u3084\u8a55\u4fa1\u3001\u81ea\u8eab\u306e\u30c1\u30e3\u30f3\u30cd\u30eb\u3084\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u53d6\u308a\u4e0a\u3052\u3066\u3044\u308b\u8a71\u984c\u306b\u3064\u3044\u3066\u5341\u5206\u306b\u4e0b\u8abf\u3079\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u5546\u54c1\u306e\u4fa1\u5024\u306e\u4f4e\u4e0b\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u306a\u30ea\u30b9\u30af\u306f\u907f\u3051\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. \u52d5\u753b\u3068\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u6700\u9069\u5316\u3059\u308b<\/strong><\/h3>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5c55\u958b\u3059\u308b\u30c1\u30e3\u30cd\u30eb\u306b\u5fdc\u3058\u3066\u52d5\u753b\u3092\u6700\u9069\u5316\u3059\u308c\u3070\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Facebook\u3067\u306f\u77ed\u3044\u52d5\u753b\u3092\u30c1\u30e3\u30cd\u30eb\u306b\u76f4\u63a5\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3057\u3001\u5b57\u5e55\u3092\u4ed8\u3051\u3066\u304a\u304f\u3068\u52b9\u679c\u7684\u3067\u3059\u3002YouTube\u306e\u5834\u5408\u306f\u3001\u52d5\u753b\u3092\u516c\u958b\u3057\u3066\u304b\u30892\u9031\u9593\u5f8c\u306b\u52d5\u753b\u3092\u518d\u8abf\u6574\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u518d\u5b9a\u7fa9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001Twitter\u3067\u306f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u5fae\u8abf\u6574\uff08\u8208\u5473\u30fb\u95a2\u5fc3\u3001\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u30c7\u30d0\u30a4\u30b9\u306a\u3069\uff09\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u304c\u3001\u904e\u5ea6\u306a\u8abf\u6574\u306b\u6ce8\u610f\u3057\u306a\u304c\u3089\u3001\u30cf\u30a4\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u5bb9\u6613\u306b\u628a\u63e1\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>5. \u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3059<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8466\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/09\/video-marketing-image-quote-JP-min.png\" alt=\"\" width=\"1024\" height=\"512\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/09\/video-marketing-image-quote-JP-min.png 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/09\/video-marketing-image-quote-JP-min-300x150.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/09\/video-marketing-image-quote-JP-min-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u540c\u69d8\u3001A\/B\u30c6\u30b9\u30c8\u3092\u4f7f\u3046\u3068\u3001\u52d5\u753b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u52b9\u679c\u7684\u306a\u8981\u7d20\u3068\u305d\u3046\u3067\u306a\u3044\u8981\u7d20\u3092\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u601d\u3046\u3088\u3046\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u52b9\u679c\u304c\u5f97\u3089\u308c\u306a\u3044\u5834\u5408\u3001\u554f\u984c\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3067\u306f\u306a\u304f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u3042\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3082\u3057\u304f\u306f\u3001\u5e83\u544a\u3092\u51fa\u3059\u6642\u9593\u5e2f\u3084\u30c1\u30e3\u30cd\u30eb\u305d\u306e\u3082\u306e\u306e\u518d\u691c\u8a0e\u304c\u5fc5\u8981\u306a\u5834\u5408\u3082\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u52d5\u753b\u304c\u9577\u3059\u304e\u308b\uff0f\u77ed\u3059\u304e\u308b\u3068\u3044\u3046\u3053\u3068\u3082\u8003\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002\u554f\u984c\u304c\u4f55\u3067\u3042\u308c\u3001\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3059\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u914d\u4fe1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u6975\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u3053\u3067\u306f\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e5\u3064\u306e\u6307\u6a19\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h5><strong>a. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/strong><\/h5>\n<p>\u52d5\u753b\u306b\u5bfe\u3059\u308b\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3057\u305f\u306e\u304c\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3067\u3059\u3002\u30e6\u30fc\u30b6\u304c\u52d5\u753b\u3092\u8996\u8074\u3057\u305f\u306e\u306f\u3001\u3069\u308c\u304f\u3089\u3044\u306e\u6642\u9593\u3067\u3057\u3087\u3046\u304b\uff1f\u30e6\u30fc\u30b6\u306e\u4e2d\u306b\u306f\u52d5\u753b\u3092\u6700\u5f8c\u307e\u3067\u8996\u8074\u3057\u305f\u4eba\u3082\u3044\u308c\u3070\u3001\u9014\u4e2d\u3067\u89b3\u308b\u306e\u3092\u3084\u3081\u305f\u4eba\u3001\u3042\u308b\u3044\u306f\u307b\u3068\u3093\u3069\u89b3\u305a\u306b\u30b9\u30ad\u30c3\u30d7\u3057\u305f\u4eba\u3082\u3044\u308b\u306f\u305a\u3067\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306f\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u8cea\u3001\u52d5\u753b\u306e\u9577\u3055\u304c\u9069\u5207\u304b\u3069\u3046\u304b\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<h5><strong>b. 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noreferrer\">YouTube\u3067\u306f30\u79d2\u306e\u518d\u751f\u30671\u56de<\/a>\u3067\u3059\u304c\u3001Facebook\u3067\u306f\u308f\u305a\u304b3\u79d2\u306e\u518d\u751f\u3067\u30821\u56de\u3068\u30ab\u30a6\u30f3\u30c8\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e6\u30fc\u30b6\u306e\u53cd\u5fdc\u3092\u6b63\u3057\u304f\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u518d\u751f\u56de\u6570\u306e\u6e2c\u5b9a\u65b9\u6cd5\u3092\u7406\u89e3\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u63d0\u4f9b\u3055\u308c\u308b\u30a4\u30f3\u30b5\u30a4\u30c8\u30c4\u30fc\u30eb\u3092\u4f7f\u3044\u3053\u306a\u3057\u3066\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u7372\u5f97\u6570\u306e\u628a\u63e1\u3068\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4eca\u5f8c\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<h5><strong>c. 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