{"id":8745,"date":"2018-11-06T11:41:55","date_gmt":"2018-11-06T15:41:55","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=8745"},"modified":"2019-01-08T16:25:45","modified_gmt":"2019-01-08T20:25:45","slug":"%e6%9c%80%e9%81%a9%e3%81%aakpi%e3%80%81%e4%bd%bf%e3%81%a3%e3%81%a6%e3%81%84%e3%81%be%e3%81%99%e3%81%8b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e6%9c%80%e9%81%a9%e3%81%aakpi%e3%80%81%e4%bd%bf%e3%81%a3%e3%81%a6%e3%81%84%e3%81%be%e3%81%99%e3%81%8b%ef%bc%9f\/","title":{"rendered":"\u6700\u9069\u306aKPI\u3001\u4f7f\u3063\u3066\u3044\u307e\u3059\u304b\uff1f"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u25a0\u5c0f\u58f2\u696d\u8005\u306b\u306fCPS\u3068ROAS\u304c\u6700\u9069<\/p>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u56f3\u308b\u6307\u6a19\u3068\u3057\u3066\u3001\u7686\u3055\u3093\u306f\u3069\u3093\u306aKPI\u3092\u63a1\u7528\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/p>\n<p>\u696d\u7a2e\u3084\u696d\u614b\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u6a19\u306b\u3088\u3063\u3066\u6700\u9069\u306aKPI\u306f\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u5229\u5e45\u3068\u7d4c\u8cbb\u304c\u56fa\u5b9a\u3055\u308c\u3066\u3044\u308b\u5c0f\u58f2\u696d\u8005\u306e\u5834\u5408\u306f\u3001\u53ce\u76ca\u984d\u306b\u5bfe\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30b9\u30c8\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u306a\u306e\u3067\u3001CPS\u3068ROAS\u306e\u4f75\u7528\u304c\u6700\u3082\u597d\u307e\u3057\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>CPS<br \/>\n\u6ce8\u65871\u4ef6\u5f53\u305f\u308a\u306e\u30b3\u30b9\u30c8\u3092\u793a\u3059\u6307\u6a19\u3002<br \/>\n\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30b9\u30c8\u3092\u30dd\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u30bb\u30fc\u30eb\u30b9\u6570\u3067\u5272\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u7b97\u51fa\u3055\u308c\u307e\u3059<br \/>\n\u203bCPS=\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30b3\u30b9\u30c8\u00f7\u30dd\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u30bb\u30fc\u30eb\u30b9\u6570<\/li>\n<li>ROAS<br \/>\n\u5e83\u544a\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u3092\u793a\u3059\u6307\u6a19\u3002\u5e83\u544a\u306b\u8cbb\u3084\u3057\u305f\u91d1\u984d\u306b\u5bfe\u3057\u3066\u3001\u4f55\uff05\u306e\u58f2\u4e0a\u304c\u3042\u3063\u305f\u304b\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u203bROAS=\u58f2\u4e0a\u9ad8\u00f7\u5e83\u544a\u8cbb<\/li>\n<\/ul>\n<p>\u25a0\u30e1\u30a4\u30f3\u306eKPI\uff0b\u03b1\u3067\u3088\u308a\u6709\u610f\u7fa9\u306a\u6e2c\u5b9a\u3092<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001CPS\u3068ROAS\u4ee5\u5916\u306b\u3082\u6709\u52b9\u306aKPI\u304c\u3042\u308a\u307e\u3059\u3002\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u306b\u5fdc\u3058\u3066\u3001\u6b21\u306e\u3088\u3046\u306aKPI\u3092\u30e1\u30a4\u30f3\u306eKPI\u3068\u4f75\u7528\u3059\u308b\u3068\u3088\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\uff1c\u8a8d\u77e5\u5ea6\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306eKPI\uff1e<\/p>\n<ul>\n<li>\u30ea\u30fc\u30c1<br \/>\nCookie\u3067\u8ffd\u8de1\u4e2d\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3044\u308b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\uff09\u306e\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u6570<br \/>\n\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u56de\u6570<\/li>\n<li>CPM<br \/>\n\u5e83\u544a\u8868\u793a\u56de\u65701,000\u679a\u5f53\u305f\u308a\u306e\u5358\u4fa1\u3092\u793a\u3059\u6307\u6a19\u3067\u3059\u3002\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3067\u5e83\u304f\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u6a19\u6e96\u7684\u306a\u30ec\u30dd\u30fc\u30c8\u6307\u6a19\uff08\u4fa1\u683c\u30e2\u30c7\u30eb\uff09\u3067\u3001\u4f8b\u3048\u3070CPM2\u30c9\u30eb\u30671\u4e07\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u8cfc\u5165\u3057\u305f\u5834\u5408\u306f\u300120\u30c9\u30eb\u304b\u304b\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<li>CTR<br \/>\n\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3001\u3064\u307e\u308a\u8868\u793a\u3055\u308c\u305f\u5168\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u3046\u3061\u3001\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u306e\u5272\u5408\u3067\u3059\u3002\u4f8b\u3048\u3070\u30011000\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306b\u5bfe\u3057\u3066\u30af\u30ea\u30c3\u30af\u6570\u304c10\u306e\u5834\u5408\u3001CTR\u306f\uff11\uff05\u3067\u3059\u3002<\/li>\n<\/ul>\n<p>\uff1c\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\uff1e<\/p>\n<ul>\n<li>CR<br \/>\n\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3002\u30e6\u30fc\u30b6\u304c\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u8cfc\u5165\u3059\u308b\u3001\u3042\u308b\u3044\u306f\u7533\u3057\u8fbc\u3080\u306a\u3069\u6b21\u306e\u6bb5\u968e\u306b\u79fb\u884c\u3057\u3066\u3001\u8cfc\u5165\u8005\u3042\u308b\u3044\u306f\u898b\u8fbc\u307f\u5ba2\u3068\u306a\u3063\u305f\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002<\/li>\n<li>CTC<br \/>\n\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3002\u5e83\u544a\u3092\u95b2\u89a7\u3057\u3001\u30af\u30ea\u30c3\u30af\u3057\u3066Convert\u3057\u305f\u30e6\u30fc\u30b6\u306e\u5272\u5408\u3092\u793a\u3057\u307e\u3059\u3002<\/li>\n<li>VTC<br \/>\n\u30d3\u30e5\u30fc\u30b9\u30eb\u30fc\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3002\u5e83\u544a\u3092\u95b2\u89a7\u3057\u3066\u30af\u30ea\u30c3\u30af\u306f\u3057\u306a\u304b\u3063\u305f\u3082\u306e\u306e\u3001\u5f8c\u306b\u30b5\u30a4\u30c8\u3092\u518d\u8a2a\u3057\u3066Convert\u3057\u305f\u30e6\u30fc\u30b6\u306e\u5272\u5408\u3067\u3059\u3002<\/li>\n<\/ul>\n<p><strong>\u25a0\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u306e\u904e\u5270\u8a55\u4fa1\u306b\u6ce8\u610f\uff01\u5305\u62ec\u7684\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u306e\u69cb\u7bc9\u3092<\/strong><\/p>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u306b\u306f\u3001KPI\u3060\u3051\u3067\u306a\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3078\u306e\u8ca2\u732e\u5ea6\u304c\u9ad8\u3044\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u300c\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u300d\u306e\u8a2d\u5b9a\u3082\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u3067\u306f\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u5206\u6790\u3092\u63a1\u7528\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>Criteo\u3067\u306f\u30dd\u30b9\u30c8\u30af\u30ea\u30c3\u30af\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u63a1\u7528\u3057\u3066\u304a\u308a\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u30d0\u30ca\u30fc\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304b\u308930\u65e5\u4ee5\u5185\u306b\u767a\u751f\u3057\u305f\u8ca9\u58f2\u3092\u30ab\u30a6\u30f3\u30c8\u3057\u3066\u3044\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u79c1\u305f\u3061\u306f\u5e83\u544a\u304c\u8cb7\u3044\u7269\u5ba2\u306b\u4e0e\u3048\u305f\u5f71\u97ff\u3092\u6700\u3082\u660e\u78ba\u306b\u793a\u3059\u306e\u306f\u300c\u30af\u30ea\u30c3\u30af\u300d\u3060\u3068\u8003\u3048\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3059\u308b\u30d3\u30e5\u30fc\u30b9\u30eb\u30fc\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u5358\u306a\u308b\u5e83\u544a\u306e\u95b2\u89a7\u306f\u3001\u30af\u30ea\u30c3\u30af\u307b\u3069\u5f37\u304f\u3066\u660e\u78ba\u306a\u8cfc\u5165\u610f\u6b32\u3092\u8868\u308f\u3059\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u4e2d\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u306f\u5426\u5b9a\u3057\u307e\u305b\u3093\u304c\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3092\u91cd\u8996\u3057\u3059\u304e\u308b\u3068\u3001\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u4e0e\u3048\u308b\u5f71\u97ff\u3092\u904e\u5270\u8a55\u4fa1\u3057\u3066\u3057\u307e\u3046\u304a\u305d\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u3068\u540c\u6642\u306b\u3001\u3042\u3089\u3086\u308b\u30c1\u30e3\u30cd\u30eb\u3092\u6a2a\u65ad\u3057\u3066\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3001\u5305\u62ec\u7684\u306a\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\u30e2\u30c7\u30eb\u3092\u69cb\u7bc9\u3059\u308c\u3070\u3001\u500b\u3005\u306e\u8cb7\u3044\u7269\u5ba2\u306b\u5408\u308f\u305b\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u3001<a href=\"https:\/\/www.criteo.com\/jp\/\">https:\/\/www.criteo.com\/jp\/<\/a>\u3000\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u25a0\u5c0f\u58f2\u696d\u8005\u306b\u306fCPS\u3068ROAS\u304c\u6700\u9069 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u3092\u56f3\u308b\u6307\u6a19\u3068\u3057\u3066\u3001\u7686\u3055\u3093\u306f [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":8747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"coauthors":[],"class_list":{"0":"post-8745","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site 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