{"id":8990,"date":"2018-12-05T11:56:25","date_gmt":"2018-12-05T15:56:25","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/insights\/contextual-vs-behavioral-targeting\/"},"modified":"2021-10-06T10:09:55","modified_gmt":"2021-10-06T14:09:55","slug":"%e3%82%b3%e3%83%b3%e3%83%86%e3%82%af%e3%82%b9%e3%83%81%e3%83%a5%e3%82%a2%e3%83%ab%e3%83%bb%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0-vs-%e8%a1%8c%e5%8b%95%e3%82%bf%e3%83%bc","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%82%b3%e3%83%b3%e3%83%86%e3%82%af%e3%82%b9%e3%83%81%e3%83%a5%e3%82%a2%e3%83%ab%e3%83%bb%e3%82%bf%e3%83%bc%e3%82%b2%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0-vs-%e8%a1%8c%e5%8b%95%e3%82%bf%e3%83%bc\/","title":{"rendered":"\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0101\uff1a\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 vs. 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3092\u30ab\u30c6\u30b4\u30e9\u30a4\u30ba<\/li>\n<li>\u30e6\u30fc\u30b6\u304c\u30da\u30fc\u30b8\u3092\u958b\u304f\u3068\u3001\u30da\u30fc\u30b8\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u60c5\u5831\u304c\u5e83\u544a\u30b5\u30fc\u30d0\u30fc\u306b\u9001\u3089\u308c\u3001\u30da\u30fc\u30b8\u5185\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u3084\u5185\u5bb9\u306b\u5408\u3063\u305f\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u3092\u914d\u4fe1<\/li>\n<\/ul>\n<p>\u30b7\u30b9\u30c6\u30e0\u304c\u30da\u30fc\u30b8\u306e\u6587\u8108\u306b\u95a2\u3059\u308b\u7406\u89e3\u3092\u6df1\u3081\u308b\u307b\u3069\u3001\u5e83\u544a\u306e\u7cbe\u5ea6\u3082\u5411\u4e0a\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u4ee5\u4e0b\u304c\u305d\u306e\u4e00\u4f8b\u3067\u3059\u3002\u30e1\u30a4\u30af\u306b\u95a2\u3059\u308b\u8a18\u4e8b\u306e\u6a2a\u306b\u30b9\u30ad\u30f3\u30b1\u30a2\u5546\u54c1\u306e\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<figure id=\"attachment_16632\" aria-describedby=\"caption-attachment-16632\" style=\"width: 728px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8991\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/Contextual-vs.-Behavioral-Targeting.png\" alt=\"Contextual vs. Behavioral Targeting\" width=\"728\" height=\"437\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/Contextual-vs.-Behavioral-Targeting.png 593w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/Contextual-vs.-Behavioral-Targeting-300x180.png 300w\" sizes=\"auto, (max-width: 728px) 100vw, 728px\" \/><figcaption id=\"caption-attachment-16632\" class=\"wp-caption-text\">\u5199\u771f\u306e\u51fa\u5178: https:\/\/blog.adbeat.com\/how-to-choose-publishers-advertising-campaigns\/<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0<\/strong><\/h3>\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff08\u5225\u540d\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff09\u306f\u3001\u8a2a\u554f\u3057\u305f\u30da\u30fc\u30b8\u3001\u691c\u7d22\u5c65\u6b74\u3001\u30af\u30ea\u30c3\u30af\u3057\u305f\u30ea\u30f3\u30af\u3001\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u3001Web\u30b5\u30a4\u30c8\u306e\u95b2\u89a7\u884c\u52d5\u3092\u3082\u3068\u306b\u9867\u5ba2\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u3053\u308c\u306b\u30e2\u30d0\u30a4\u30eb\u3084\u5b9f\u5e97\u8217\u306e\u30c7\u30fc\u30bf\u3082\u52a0\u3048\u308b\u3068\u3001\u4f4d\u7f6e\u60c5\u5831\u3084\u5e97\u8217\u5185\u3067\u306e\u8cfc\u5165\u5c65\u6b74\u306a\u3069\u3082\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u57fa\u6e96\u306b\u542b\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4f3c\u305f\u3088\u3046\u306a\u884c\u52d5\u3092\u3068\u308b\u30e6\u30fc\u30b6\u306f\u5b9a\u7fa9\u6e08\u307f\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c8\u3068\u3057\u3066\u30b0\u30eb\u30fc\u30d7\u5316\u3055\u308c\u308b\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u95b2\u89a7\u30fb\u8cfc\u5165\u5c65\u6b74\u3092\u3082\u3068\u306b\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u7279\u5b9a\u306e\u5e83\u544a\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7528\u3044\u3066\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><em>(\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/09\/Criteo-Retargeting-201-ebook-JP.pdf\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0201<\/a>)<\/em><\/p>\n<p>\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u8cb7\u3044\u7269\u5ba2\u306e\u884c\u52d5\u30fb\u8cfc\u5165\u610f\u56f3\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u8cfc\u5165\u306b\u8e0f\u307f\u5207\u308b\u53ef\u80fd\u6027\u304c\u6700\u3082\u9ad8\u304f\u306a\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u8a08\u3089\u3044\u3001\u9ad8\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u95a2\u9023\u6027\u306e\u9ad8\u3044\u5e83\u544a\u3092\u914d\u4fe1\u3057\u307e\u3059\u3002\u305d\u306e\u5178\u578b\u3068\u3082\u8a00\u3048\u308b\u306e\u304c\u3001<a href=\"https:\/\/www.criteo.com\/jp\/what-is-retargeting\/\">\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u5e83\u544a<\/a>\u3067\u3059\u3002<\/p>\n<figure id=\"attachment_16633\" aria-describedby=\"caption-attachment-16633\" style=\"width: 575px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8993 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/Contexual-vs.-Behavioral-targeting-2.png\" alt=\"Contexual vs. Behavioral targeting\" width=\"575\" height=\"708\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/Contexual-vs.-Behavioral-targeting-2.png 575w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/Contexual-vs.-Behavioral-targeting-2-244x300.png 244w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><figcaption id=\"caption-attachment-16633\" class=\"wp-caption-text\">\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u4ed5\u7d44\u307f\uff08\u51fa\u5178\uff1aBoomtrain.com\uff09<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><strong>\u7d50\u5c40\u3001\u3069\u3061\u3089\u3092\u4f7f\u3048\u3070\u3044\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/h3>\n<p>\u7d50\u8ad6\u304b\u3089\u8a00\u3046\u3068\u3001\u7b54\u3048\u306f\u300c\u4e21\u65b9\u4f7f\u3063\u3066\u307f\u307e\u3057\u3087\u3046\u300d\u3067\u3059\u3002\u3069\u3061\u3089\u306e\u624b\u6cd5\u3082\u81ea\u793e\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30df\u30c3\u30af\u30b9\u306e\u4e2d\u3067\u4e00\u5ea6\u306f\u8a66\u3057\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002 AI\u3084\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u3092\u306f\u3058\u3081\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3068\u308a\u307e\u304f\u74b0\u5883\u304c\u6025\u901f\u306b\u9032\u5316\u3057\u7d9a\u3051\u308b\u73fe\u5728\u3001\u5e83\u544a\u4e3b\u306e\u9078\u629e\u80a2\u3082\u304b\u3064\u3066\u306a\u3044\u307b\u3069\u5897\u3048\u7d9a\u3051\u3066\u3044\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u4f75\u7528\u3059\u308c\u3070\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u8cb7\u3044\u7269\u5ba2\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u6bb5\u968e\u3067\u3001\u3055\u307e\u3056\u307e\u306a\u624b\u6cd5\u3092\u7528\u3044\u305f\u5305\u62ec\u7684\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3084\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u3064\u3044\u3066\u3055\u3089\u306b\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001Criteo\u304cShopify Plus\u3068\u5171\u540c\u3067\u63d0\u4f9b\u3057\u3066\u3044\u308b\u30a6\u30a7\u30d3\u30ca\u30fc\u3082\u3001\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\uff1a\u300c<a href=\"https:\/\/www.criteo.com\/digital-marketing-webinars\/targeting-and-retargeting-advertising-strategies-to-grow-your-ecommerce-business\/\">Targeting and Retargeting: Advertising Strategies to Grow Your Ecommerce Business<\/a>\uff08\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\uff1aE\u30b3\u30de\u30fc\u30b9\u30d3\u30b8\u30cd\u30b9\u3092\u6210\u9577\u3055\u305b\u308b\u305f\u3081\u306e\u5e83\u544a\u6226\u7565\uff09\u300d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u3082\u3046\u4f55\u5e74\u3082\u524d\u306e\u3053\u3068\u3067\u3059\u304c\u3001\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\uff08\u6587\u8108\uff09\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3068\u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306e\u3069\u3061\u3089\u306b [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":9000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"coauthors":[],"class_list":{"0":"post-8990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0101\uff1a\u30b3\u30f3\u30c6\u30af\u30b9\u30c1\u30e5\u30a2\u30eb\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 vs. \u884c\u52d5\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0 | JP - Criteo.com<\/title>\n<meta name=\"description\" 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