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\uff13\uff0e\u30e6\u30fc\u30b6\u3092\u6df1\u304f\u7406\u89e3\u3059\u308b<\/strong><\/h3>\n\u30e6\u30fc\u30b6\u3068\u306e\u89aa\u548c\u6027\u304c\u9ad8\u304f\u3001\u5b89\u5168\u3067\u5feb\u9069\u306a\u5e83\u544a\u3092\u5c4a\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u3078\u306e\u6df1\u3044\u7406\u89e3\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u5e74\u9f62\u3084\u6027\u5225\u3001\u8cfc\u8cb7\u5c65\u6b74\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u4ed6\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u3092\u99c6\u4f7f\u3057\u3066\u30e6\u30fc\u30b6\u3068\u5411\u304d\u5408\u3044\u3001\u305d\u306e\u30e6\u30fc\u30b6\u304c\u3069\u3093\u306a\u4eba\u306a\u306e\u304b\u3092\u7406\u89e3\u3057\u306a\u304f\u3066\u306f\u306a\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3053\u308c\u307e\u3067\u306f\u3001\u540c\u4e00\u4eba\u7269\u304c\u30e2\u30d0\u30a4\u30eb\u3067\u5546\u54c1\u3092\u691c\u8a0e\u3057\u305f\u3042\u3068\u306bPC\u30b5\u30a4\u30c8\u3067\u305d\u306e\u5546\u54c1\u3092\u8cb7\u3063\u305f\u5834\u5408\u3001\u30c7\u30fc\u30bf\u4e0a\u3067\u306f\u30e2\u30d0\u30a4\u30eb\u3068PC\u3067\u306f\u5225\u306eID\uff08\u4eba\uff09\u3068\u3057\u3066\u8a8d\u8b58\u3055\u308c\u308b\u305f\u3081\u3001\u8cfc\u5165\u5f8c\u3082\u30e2\u30d0\u30a4\u30eb\u4e0a\u3067\u305d\u306e\u5546\u54c1\u306e\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3046\u73fe\u8c61\u304c\u8d77\u304d\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3067\u306f\u3001\u30e6\u30fc\u30b6\u306b\u3068\u3063\u3066\u89aa\u548c\u6027\u304c\u3042\u308b\u5feb\u9069\u306a\u5e83\u544a\u914d\u4fe1\u3068\u306f\u8a00\u3048\u307e\u305b\u3093\u3002\u305d\u3053\u3067\u3001\u6ce8\u76ee\u3092\u6d74\u3073\u3066\u3044\u308b\u306e\u304c\u3001\u30c7\u30d0\u30a4\u30b9\u3092\u6a2a\u65ad\u3057\u3066\u30e6\u30fc\u30b6\u3092\u4e00\u4eba\u306e\u4eba\u3068\u8a8d\u8b58\u3057\u3066\u3001\u305d\u306e\u4eba\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3092\u7d71\u5408\u3067\u304d\u308b\u30c7\u30fc\u30bf\u57fa\u76e4\u3092\u3082\u3064DMP(Data Management Platform)\u3067\u3059\u3002\u30c7\u30d0\u30a4\u30b9\u3084ID\u3067\u306f\u306a\u304f\u3001\u300c\u4eba\u300d\u305d\u306e\u3082\u306e\u3092\u30d9\u30fc\u30b9\u306b\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8a2d\u8a08\u3078\u306e\u8ee2\u63db\u3092\u691c\u8a0e\u3059\u3079\u304d\u6642\u304c\u6765\u3066\u3044\u307e\u3059\u3002<\/p>\n
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<\/p>\n
![\"\"](\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/data-advertising-image-2-JP.png\")
<\/p>\n
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