{"id":9168,"date":"2018-12-12T12:17:42","date_gmt":"2018-12-12T16:17:42","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=9168"},"modified":"2020-07-30T16:15:43","modified_gmt":"2020-07-30T20:15:43","slug":"32%e3%81%ae%e3%83%80%e3%82%a4%e3%83%ac%e3%82%af%e3%83%88%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%81%8b%e3%82%89%e8%a6%8b%e3%81%88%e3%82%8b%e8%aa%b2%e9%a1%8c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/32%e3%81%ae%e3%83%80%e3%82%a4%e3%83%ac%e3%82%af%e3%83%88%e3%83%88%e3%83%a9%e3%83%95%e3%82%a3%e3%83%83%e3%82%af%e3%81%8b%e3%82%89%e8%a6%8b%e3%81%88%e3%82%8b%e8%aa%b2%e9%a1%8c\/","title":{"rendered":"32%\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304b\u3089\u898b\u3048\u308b\u8ab2\u984c\uff1a 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loading=\"lazy\" decoding=\"async\" class=\"wp-image-9169 alignleft\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/Image-uploaded-from-iOS-29-e1523468813675-698x1024.jpg\" alt=\"\" width=\"250\" height=\"349\" 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style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9187\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/Shopper-Story-ecommerce-slide-image-JP-min.png\" alt=\"\" width=\"1357\" height=\"737\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/Shopper-Story-ecommerce-slide-image-JP-min.png 1357w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/Shopper-Story-ecommerce-slide-image-JP-min-300x163.png 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/Shopper-Story-ecommerce-slide-image-JP-min-768x417.png 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/12\/Shopper-Story-ecommerce-slide-image-JP-min-1024x556.png 1024w\" sizes=\"auto, (max-width: 1357px) 100vw, 1357px\" \/>\u51fa\u5178\uff1aCriteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc\u3001\u65e5\u672c\u30012017\u5e74 n= 1006<\/p>\n<p>&nbsp;<\/p>\n<p>Criteo\u306f2017\u5e74\u306e\u79cb\u3001\u5168\u4e16\u754c\u30671\u4e07\u4eba\u306e\u8cb7\u3044\u7269\u5ba2\u5bfe\u8c61\u306b\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u95a2\u3059\u308b\u8abf\u67fb\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u4e2d\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u3067\u306e\u8cfc\u5165\u306e\u610f\u601d\u6c7a\u5b9a\u306b\u5f71\u97ff\u3057\u305f\u8981\u56e0\u306b\u3064\u3044\u3066\u8cea\u554f\u3057\u305f\u3068\u3053\u308d\u3001\u65e5\u672c\u306e\u8cb7\u3044\u7269\u5ba2\u304b\u3089\u306e\u56de\u7b54\u306f\u4ee5\u4e0b\u306e\u3068\u304a\u308a\u3067\u3057\u305f\u3002<\/p>\n<p>\u2013 <strong>54%<\/strong>:\u00a0\u5546\u54c1\u306e\u5272\u5f15<\/p>\n<p>\u2013\u00a0<strong>52%<\/strong>:\u00a0\u8fd4\u54c1\u6642\u306e\u9001\u6599\u304c\u7121\u6599<\/p>\n<p>\u2013 <strong>35%<\/strong>:\u00a0\u53c2\u8003\u306b\u306a\u308b\u5546\u54c1\u30ec\u30d3\u30e5\u30fc<\/p>\n<p>\u2013\u00a0<strong>33%<\/strong>:\u00a0\u5168\u65b9\u4f4d\u304b\u3089\u78ba\u8a8d\u3067\u304d\u308b\u5546\u54c1\u753b\u50cf<\/p>\n<p>\u2013\u00a0<strong>23%<\/strong>:\u00a0\u9b45\u529b\u7684\u306a\u5199\u771f<\/p>\n<p>\u2013\u00a0<strong>9%<\/strong>:\u00a0\u30c1\u30e3\u30c3\u30c8\u306b\u3088\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u30b5\u30dd\u30fc\u30c8<\/p>\n<p>\u3053\u3053\u304b\u3089\u3082\u660e\u3089\u304b\u306a\u3088\u3046\u306b\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u306e\u5f53\u9762\u306e\u8ab2\u984c\u306f\u3001\u56de\u7b54\u306b\u3042\u308b\u3059\u3079\u3066\u306e\u60c5\u5831\u3092\u30e6\u30fc\u30b6\u304c\u5546\u54c1\u30da\u30fc\u30b8\u3067\u81ea\u7531\u306b\u95b2\u89a7\u307e\u305f\u306f\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5199\u771f\u306f\u5927\u304d\u304f\u3001\u3067\u304d\u308b\u3060\u3051\u898b\u6620\u3048\u304c\u3059\u308b\u3088\u3046\u306b\u914d\u7f6e\u3059\u308b\u3002\u307e\u305f\u5546\u54c1\u30da\u30fc\u30b8\u306b\u306f\u3001\u5fc5\u305a\u8cfc\u5165\u8005\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u63b2\u8f09\u3002\u3055\u3089\u306b\u9001\u6599\u304c\u7121\u6599\u3067\u3042\u308c\u3070\u3001\u3053\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u30cf\u30a4\u30e9\u30a4\u30c8\u3059\u308b\u3053\u3068\u304c\u5927\u304d\u306a\u8a34\u6c42\u52b9\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30c3\u30c8\u304c\u3042\u308c\u3070\u3001\u8cea\u554f\u306b\u3059\u3050\u306b\u8fd4\u7b54\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u30e6\u30fc\u30b6\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u3001\u7d50\u679c\u3068\u3057\u3066\u30da\u30fc\u30b8\u304b\u3089\u306e\u96e2\u8131\u3092\u9632\u3050\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<a href=\"https:\/\/econsultancy.com\/blog\/64255-why-do-online-retailers-need-live-chat\/\" target=\"_blank\" rel=\"noopener noreferrer\">Idealo\u304c\u5b9f\u65bd\u3057\u305f\u8abf\u67fb<\/a>\u3067\u306f\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30c3\u30c8\u30b5\u30fc\u30d3\u30b9\u306f\u9867\u5ba2\u306e\u6e80\u8db3\u5ea6\u304c\u9ad8\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u56de\u7b54\u3067\u306fE\u30e1\u30fc\u30eb\u306e\u6e80\u8db3\u5ea6\u304c61%\u3001\u96fb\u8a71\u304c44%\u306a\u306e\u306b\u5bfe\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30c3\u30c8\u3067\u306f73%\u306b\u3082\u4e0a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u3059\u3079\u3066\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u76f4\u5e30\u7387\u3092\u628a\u63e1\u3057\u3066\u304a\u304f\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3057\u3064\u3064\u3001\u30e6\u30fc\u30b6\u306b\u30b5\u30a4\u30c8\u5185\u306e\u4ed6\u306e\u30da\u30fc\u30b8\u306b\u3082\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u3059\u3088\u3046\u306a\u3001\u52b9\u679c\u7684\u306a\u30b5\u30a4\u30c8\u4f5c\u308a\u304c\u5fc5\u9808\u3067\u3059\u3002<\/p>\n<p>\u691c\u7d22\u3084SNS\u304b\u3089\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\u8cb7\u3044\u7269\u5ba2\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3082\u3001\u3053\u3053\u307e\u3067\u8ff0\u3079\u3066\u6765\u305f\u3088\u3046\u306a\u65b9\u6cd5\u3067\u5546\u54c1\u30da\u30fc\u30b8\u306e\u52b9\u679c\u3092\u9ad8\u3081\u3066\u3044\u304f\u3053\u3068\u304c\u3001\u307e\u3059\u307e\u3059\u91cd\u8981\u6027\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3059\u308b\u305f\u3081\u306b<\/strong><\/h3>\n<p><a href=\"http:\/\/www.adweek.com\/digital\/addthis-engagement-report-social-referrals\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001SNS\u304b\u3089\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u304c\u3001\u6700\u521d\u306e\u30da\u30fc\u30b8\u304b\u3089\u76f4\u5e30(\u96e2\u8131)\u3059\u308b\u7387\u306f65%\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u534a\u5206\u4ee5\u4e0a\u306e\u30e6\u30fc\u30b6\u306f\u30b5\u30a4\u30c8\u306e\u4ed6\u306e\u30da\u30fc\u30b8\u306f\u95b2\u89a7\u305b\u305a\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3082\u3057\u306a\u304b\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u308f\u304b\u308a\u3084\u3059\u3044\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001Instagram\u306e\u6295\u7a3f\u306b\u8208\u5473\u3092\u6301\u3063\u3066URL\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u304c\u3001\u5546\u54c1\u306e\u8aac\u660e\u3092\u8aad\u3093\u3060\u3060\u3051\u3067\u96e2\u8131\u3057\u3066\u3057\u307e\u3063\u305f\u3088\u3046\u306a\u30b1\u30fc\u30b9\u3067\u3059\u3002\u5f7c\u3089\u304c\u30b5\u30a4\u30c8\u306b\u623b\u3063\u3066\u304f\u308b\u3053\u3068\u306f\u3001\u304a\u305d\u3089\u304f\u3082\u3046\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u30cd\u30c3\u30c8\u95b2\u89a7\u306e\u30e2\u30d0\u30a4\u30eb\u5316\u3068\u60c5\u5831\u306e\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u3053\u308c\u304b\u3089\u3082\u9032\u3093\u3067\u3044\u304f\u306f\u305a\u3067\u3059\u3002\u305d\u308c\u306f\u3064\u307e\u308a\u3001\u30b5\u30a4\u30c8\u304b\u3089\u306e\u76f4\u5e30\u7387\u304c\u5897\u52a0\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u304c\u4f4e\u4e0b\u3059\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u3063\u3066\u3044\u304f\u3068\u3044\u3046\u3053\u3068\u3092\u610f\u5473\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u30e6\u30fc\u30b6\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3057\u7d9a\u3051\u308b\u305f\u3081\u306b\u306f\u3001\u3069\u3046\u3059\u308c\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u4ee5\u4e0b\u3067\u306f\u3001\u305d\u306e3\u3064\u306e\u5bfe\u7b56\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><strong>1. \u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u767b\u9332\u3092\u4fc3\u9032\u3057\u3001\u30e1\u30fc\u30eb\u4f1a\u54e1\u9650\u5b9a\u306e\u5272\u5f15\u3084\u5546\u54c1\u3092\u30aa\u30d5\u30a1\u30fc\u3059\u308b<\/strong><\/p>\n<p>\u5c0f\u58f2\u696d\u8005\u306b\u3068\u3063\u3066\u3001E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4f9d\u7136\u3068\u3057\u3066\u6709\u52b9\u306a\u6226\u7565\u3067\u3059\u3002\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u767b\u9332\u3092\u4fc3\u3059\u6709\u52b9\u306a\u65bd\u7b56\u3092\u5b9f\u8df5\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f\u521d\u56de\u8a2a\u554f\u8005\u3084\u4f1a\u54e1\u306b\u306f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u767b\u9332\u3092\u4fc3\u3059\u30aa\u30d5\u30a1\u30fc\u3092\u63d0\u793a\u3057\u3001\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u306f\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3060\u3051\u3067\u306a\u304f\u3001\u5404\u5546\u54c1\u30da\u30fc\u30b8\u306b\u3082\u8a2d\u7f6e\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><strong>2. \u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u3092\u69cb\u7bc9\u3059\u308b<\/strong><\/p>\n<p>\u521d\u3081\u3066\u5546\u54c1\u3092\u8cfc\u5165\u3057\u305f\u8cb7\u3044\u7269\u5ba2\u304c\u3001\u5fc5\u305a\u30ea\u30d4\u30fc\u30bf\u30fc\u306b\u306a\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u985e\u4f3c\u306e\u30aa\u30d5\u30a1\u30fc\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30cd\u30c3\u30c8\u4e0a\u306b\u3042\u3075\u308c\u3066\u304a\u308a\u3001\u3053\u306e\u8cb7\u3044\u7269\u5ba2\u3068\u6b21\u56de\u3082\u3064\u306a\u304c\u308c\u308b\u4fdd\u8a3c\u306f\u3069\u3053\u306b\u3082\u306a\u3044\u306e\u3067\u3059\u3002\u3053\u306e\u8ab2\u984c\u306b\u5bfe\u3057\u3066\u306f\u3001\u9b45\u529b\u7684\u306a\u4f1a\u54e1\u7279\u5178\u3092\u4f7f\u3063\u305f\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<p><strong>3. CRM\u3092\u5927\u898f\u6a21\u306a\u30c7\u30fc\u30bf\u30d7\u30fc\u30eb\u3067\u6d3b\u7528\u3059\u308b<\/strong><\/p>\n<p>Criteo\u3067\u306f\u3001\u5e38\u306b\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u512a\u5148\u7684\u306a\u8ab2\u984c\u3068\u3057\u3066\u6349\u3048\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/jp\/for-marketers\/products\/criteo-audience-match\/\">Criteo Audience Match<\/a>\u306f\u3001\u65e2\u5b58\u306eCRM\u30c7\u30fc\u30bf\u3092\u3001600TB\u306e\u8cb7\u3044\u7269\u5ba2\u30c7\u30fc\u30bf\u304c\u30d7\u30fc\u30eb\u3055\u308c\u305f<a href=\"http:\/\/www.criteo.com\/jp\/technology\/criteo-shopper-graph\/\">\u300cCriteo\u30b7\u30e7\u30c3\u30d1\u30fc\u30b0\u30e9\u30d5\u300d<\/a>\u3067\u30de\u30c3\u30c1\u30f3\u30b0\u3057\u3001\u5168\u30c1\u30e3\u30cd\u30eb\u3067\u5e73\u574760%\u3082\u306e\u30de\u30c3\u30c1\u7387\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>\u65b0\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/strong><\/h3>\n<p>E\u30b3\u30de\u30fc\u30b9\u3084\u5c0f\u58f2\u308a\u3068\u3044\u3063\u305f\u5f93\u6765\u306e\u5b9a\u7fa9\u306f\u3001\u3082\u306f\u3084\u610f\u5473\u3092\u306a\u3055\u306a\u304f\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u73fe\u5728\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u6700\u512a\u5148\u306e\u8ab2\u984c\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u30b9\u30c6\u30fc\u30b8\u3067\u8cb7\u3044\u7269\u5ba2\u306b\u30ea\u30fc\u30c1\u3057\u3066\u65b0\u898f\u9867\u5ba2\u306b\u8ee2\u63db\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u3057\u3001\u305d\u3057\u3066\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>Criteo Audience 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