{"id":9471,"date":"2019-01-18T12:44:32","date_gmt":"2019-01-18T16:44:32","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=9471"},"modified":"2020-06-23T17:35:31","modified_gmt":"2020-06-23T21:35:31","slug":"sephora%e3%81%ae%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5%e3%81%af%e3%80%81%e3%81%aa%e3%81%9c%e6%9c%80%e9%ab%98","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/sephora%e3%81%ae%e3%82%aa%e3%83%b3%e3%83%a9%e3%82%a4%e3%83%b3%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e6%88%a6%e7%95%a5%e3%81%af%e3%80%81%e3%81%aa%e3%81%9c%e6%9c%80%e9%ab%98\/","title":{"rendered":"Sephora\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u306a\u305c\u6700\u9ad8\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306a\u306e\u304b\uff1f"},"content":{"rendered":"

 <\/p>\n

Criteo\u3067\u306f\u3001\u3053\u308c\u307e\u3067\u3082Harry\u2019s\u3084Away\u3001Glossier\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5229\u7528\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306b\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u3066\u3044\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u8abf\u67fb\u3092\u884c\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u6b8b\u5ff5\u306a\u304c\u3089\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4e0a\u306eE\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u304c\u653e\u68c4\u3055\u308c\u305f\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u3084\u8a2a\u554f\u5ba2\u306e\u30a2\u30af\u30bb\u30b9\u30ed\u30b0\u3067\u6ea2\u308c\u304b\u3048\u3063\u3066\u3044\u308b\u72b6\u6cc1\u306f\u3001\u4eca\u3082\u5909\u308f\u3063\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n

\u8cb7\u3044\u7269\u5ba2\u306e\u307b\u3068\u3093\u3069\u306f\u3001\u8cfc\u5165\u306b\u81f3\u308b\u524d\u306b\u30b5\u30a4\u30c8\u304b\u3089\u96e2\u8131\u3057\u3066\u3057\u307e\u3044\u3001\u305d\u306e\u7d50\u679c\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u306e\u653e\u68c4\u7387\u306e\u5e73\u5747\u306f\u7d0477%<\/a>\u306b\u3082\u9054\u3057\u3066\u3044\u307e\u3059\u3002\u3044\u3063\u305f\u3044\u3001\u3069\u3046\u3059\u308c\u3070\u591a\u304f\u306e\u8cb7\u3044\u7269\u5ba2\u3092\u6700\u5f8c\u307e\u3067\u8a98\u5c0e\u3057\u3001\u300c\u8cfc\u5165\u300d\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u306b\u81f3\u3089\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1fCriteo\u306f\u3001\u305d\u306e\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8cb7\u3044\u7269\u5ba2\u81ea\u8eab\u306b\u5c0b\u306d\u3066\u307f\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n

Criteo\u306f\u300c\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc2017<\/a>\u300d\u3067\u3001\u5168\u4e16\u754c\u306e\u8cb7\u3044\u7269\u5ba21\u4e07\u4eba\u4ee5\u4e0a\u3092\u5bfe\u8c61\u306b\u5f7c\u3089\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u50be\u5411\u3092\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002\u8abf\u67fb\u306e\u7d50\u679c\u3001\u8cb7\u3044\u7269\u5ba2\u306e72%\u304c\u300c\u65b0\u3057\u3044\u5c0f\u58f2\u5e97\u8217\u3092\u8a2a\u308c\u3066\u307f\u305f\u3044\u300d\u3068\u56de\u7b54\u3059\u308b\u4e00\u65b9\u3067\u300175%\u306f\u300c\u3067\u304d\u308b\u9650\u308a\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3057\u305f\u3044\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u5404\u6bb5\u968e\u3067\u8cb7\u7269\u5ba2\u3092\u81ea\u793e\u30b5\u30a4\u30c8\u306b\u7559\u307e\u3089\u305b\u308b\u305f\u3081\u306e3\u3064\u306e\u65b9\u6cd5\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n

 <\/p>\n

1. \u5546\u54c1\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316<\/strong><\/h3>\n

1\u4e07\u4eba\u3092\u8d85\u3048\u308b\u8abf\u67fb\u56de\u7b54\u8005\u306e\u3046\u3061\u300167%\u306f\u9001\u6599\u7121\u6599\u300164%\u306f\u5272\u5f15\u300148%\u306f\u9b45\u529b\u7684\u306a\u5199\u771f\u300148%\u306f\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30ec\u30d3\u30e5\u30fc\u300120%\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u30c1\u30e3\u30c3\u30c8\u306b\u3088\u308b\u30b5\u30dd\u30fc\u30c8\u304c\u3001\u305d\u308c\u305e\u308c\u5fc5\u8981\u3060\u3068\u56de\u7b54\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u8a00\u3044\u63db\u3048\u308c\u3070\u3001\u3053\u308c\u3089\u306e\u30b5\u30fc\u30d3\u30b9\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d7\u306e\u5546\u54c1\u30da\u30fc\u30b8\u3067\u63d0\u4f9b\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u306b\u306f\u3001\u5f7c\u3089\u304c\u30da\u30fc\u30b8\u3092\u95b2\u89a7\u3057\u3066\u5546\u54c1\u3092\u8abf\u3079\u3001\u6700\u7d42\u7684\u306b\u8cfc\u5165\u306b\u81f3\u308b\u53ef\u80fd\u6027\u304c\u4f4e\u304f\u306a\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n

\u7f8e\u5bb9\u95a2\u9023\u306e\u5c0f\u58f2\u696d\u8005\u3067\u3042\u308bSephora\u3067\u306f\u3001\u5b9f\u5e97\u8217\u3060\u3051\u3067\u306a\u304f\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u8ca9\u58f2\u3067\u3082\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u307e\u3059\u3002\u64cd\u4f5c\u6027\u306b\u512a\u308c\u305f\u540c\u793e\u306e\u5546\u54c1\u30da\u30fc\u30b8\u306b\u306f\u3001\u5546\u54c1\u30ec\u30d3\u30e5\u30fc\u306e\u4ed6\u306b\u3082\u539f\u6750\u6599\u3084\u4f7f\u7528\u65b9\u6cd5\u304c\u308f\u304b\u308a\u3084\u3059\u304f\u8868\u793a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u8cb7\u3044\u7269\u5ba2\u304c\u5546\u54c1\u306b\u5bfe\u3057\u3066\u62b1\u304f\u3067\u3042\u308d\u3046\u7591\u554f\u3084\u61f8\u5ff5\u306b\u5bfe\u3059\u308b\u56de\u7b54\u3082\u63b2\u8f09\u3055\u308c\u3066\u304a\u308a\u3001\u7c21\u5358\u306b\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

\"Sephora<\/p>\n

\u3055\u3089\u306bSephora\u3067\u306f\u3001\u30e6\u30fc\u30b6\u304c\u5b9f\u969b\u306b\u5546\u54c1\u3092\u4f7f\u7528\u3057\u305f\u5199\u771f\u3092\u30b7\u30a7\u30a2\u3067\u304d\u308b\u30e6\u30fc\u30b6\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u63b2\u8f09\u3057\u3066\u3044\u307e\u3059\u3002Sephora\u306e\u30b5\u30a4\u30c8\u3092\u53c2\u8003\u306b\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u306b\u3068\u3063\u3066\u6709\u76ca\u3067\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u52b9\u679c\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n

\"Sephora<\/p>\n

2. \u30e6\u30fc\u30b6\u4f53\u9a13<\/strong><\/h3>\n

Criteo\u306e\u300c\u30b7\u30e7\u30c3\u30d1\u30fc\u30b9\u30c8\u30fc\u30ea\u30fc2017\u300d\u3067\u306f\u3001\u5e73\u5747\u7684\u306a\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b8\u30e3\u30fc\u30cb\u30fc\u3067\u4f7f\u7528\u3055\u308c\u308b\u30c1\u30e3\u30cd\u30eb\u306e\u6570\u306b\u3064\u3044\u3066\u3082\u8abf\u67fb\u3057\u307e\u3057\u305f\u3002\u305d\u306e\u7d50\u679c\u3001\u8cb7\u7269\u5ba2\u306e\u304a\u3088\u305d3\u5206\u306e1\uff0832%\uff09\u306f\u3001\u8907\u6570\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u691c\u7d22\u3057\u3066\u3001\u6709\u529b\u306a\u5546\u54c1\u306e\u5019\u88dc\u3092\u7d5e\u308a\u8fbc\u3093\u3067\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u5f7c\u3089\u304c\u8907\u6570\u306eE\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u3092\u6e21\u308a\u6b69\u304f\u306e\u306f\u3001\u3088\u308a\u3088\u3044\u5019\u88dc\u3084\u5546\u54c1\u60c5\u5831\u306e\u8a73\u7d30\u3001\u914d\u9001\u30aa\u30d7\u30b7\u30e7\u30f3\u3001\u5546\u54c1\u306e\u30ec\u30d3\u30e5\u30fc\u3092\u6c42\u3081\u3066\u3044\u308b\u304b\u3089\u3067\u3059\u3002<\/p>\n

\u3069\u306e\u5c0f\u58f2\u696d\u8005\u3084\u30d6\u30e9\u30f3\u30c9\u3082\u3001\u8cb7\u7269\u5ba2\u304c\u8cfc\u5165\u306b\u81f3\u308b\u307e\u3067\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u306a\u308b\u3079\u304f\u7c21\u5358\u306a\u3082\u306e\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u5e38\u306b\u81ea\u793e\u306e\u30b5\u30a4\u30c8\u3092\u691c\u8a3c\u3057\u306a\u304c\u3089\u6539\u5584\u3092\u56f3\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u5c0f\u58f2\u5927\u624b\u306eZara\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306f\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30b5\u30a4\u30c8\u30c7\u30b6\u30a4\u30f3\u306e\u597d\u4f8b\u3068\u8a00\u3048\u307e\u3059\u3002\u540c\u793e\u306e\u6628\u5e74\u306eE\u30b3\u30de\u30fc\u30b9\u3067\u306e\u53ce\u76ca\u304c41%\u3082\u5897\u52a0<\/a>\u3057\u305f\u306e\u3082\u3001\u3053\u306e\u30b7\u30f3\u30d7\u30eb\u306a\u30c7\u30b6\u30a4\u30f3\u304c\u5c11\u306a\u304b\u3089\u305a\u8ca2\u732e\u3057\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

Zara\u306e\u72d9\u3044\u306f\u3001\u6d17\u7df4\u3055\u308c\u305f\u30c8\u30c3\u30d7\u30da\u30fc\u30b8\u3068\u30b7\u30f3\u30d7\u30eb\u306a\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u306b\u3088\u3063\u3066\u3001\u8cb7\u7269\u5ba2\u304c\u6700\u65b0\u306e\u30d9\u30b9\u30c8\u30bb\u30e9\u30fc\u5546\u54c1\u3084\u65b0\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u767a\u898b\u3001\u5546\u54c1\u306e\u691c\u7d22\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u884c\u3048\u308b\u3088\u3046\u306b\u3059\u308b\u3053\u3068\u3002\u5404\u30ab\u30c6\u30b4\u30ea\u30fc\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u9ad8\u7d1a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u96d1\u8a8c\u306e\u3088\u3046\u306a\u30da\u30fc\u30b8\u304c\u73fe\u308c\u3001\u305d\u3053\u306b\u306f\u591a\u304f\u306e\u30a2\u30fc\u30c6\u30a3\u30b9\u30c6\u30a3\u30c3\u30af\u306a\u5199\u771f\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u5404\u5546\u54c1\u30da\u30fc\u30b8\u306b\u306f\u300c\u985e\u4f3c\u5546\u54c1\u3092\u898b\u308b\u300d\u3068\u3044\u3046\u30aa\u30d7\u30b7\u30e7\u30f3\u3084\u3001\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u5404\u81ea\u304c\u6700\u9069\u306a\u30b5\u30a4\u30ba\u3092\u898b\u3064\u3051\u3089\u308c\u308b\u300c\u81ea\u5206\u306e\u30b5\u30a4\u30ba\u3092\u898b\u3064\u3051\u308b\u300d\u3068\u3044\u3046\u6a5f\u80fd\u3082\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n

\"online<\/p>\n

\u3068\u306f\u3044\u3048\u3001\u64cd\u4f5c\u6027\u306b\u512a\u308c\u305f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u69cb\u7bc9\u3059\u308b\u3060\u3051\u3067\u306f\u5341\u5206\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8cb7\u7269\u5ba2\u304c\u81ea\u793e\u306e\u30b5\u30a4\u30c8\u3092\u96e2\u8131\u3057\u305f\u5f8c\u306b\u3001\u518d\u5ea6\u8a2a\u554f\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u65b9\u6cd5\u3092\u7528\u610f\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

 <\/p>\n

3. \u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u69cb\u7bc9<\/strong><\/h3>\n

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\u3053\u306e\u6295\u8cc7\u306f\u660e\u78ba\u306a\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u307e\u3059\u30022016\u5e74\u4ee5\u964d\u3001Sephora\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u306f2\u500d\u4ee5\u4e0a\u306b\u306a\u308a\u3001\u7f8e\u5bb9\u7cfb\u5c0f\u58f2\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u5e02\u5834\u30b7\u30a7\u30a2\u306f13%\u3092\u8a18\u9332<\/a>\u3057\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306b\u9577\u3051\u305fSephora\u306e\u5e97\u8217\u8ca9\u58f2\u30c1\u30fc\u30e0\u306f\u3001\u9867\u5ba2\u306e\u8cb7\u7269\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u7cbe\u7b97\u6642\u306b\u91cd\u8981\u306a\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u7372\u5f97\u3057\u3066\u5c06\u6765\u306e\u95a2\u4fc2\u69cb\u7bc9\u306b\u5f79\u7acb\u3066\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u81ea\u793e\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u7b56\u5b9a\u3059\u308b<\/strong><\/h3>\n

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SNS\u3084\u30a2\u30d7\u30ea\u3001\u52d5\u753b\u3067\u8cb7\u7269\u5ba2\u3092\u547c\u3073\u623b\u3059\u65b9\u6cd5\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u300c\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0201\u300d\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Criteo\u3067\u306f\u3001\u3053\u308c\u307e\u3067\u3082Harry\u2019s\u3084Away\u3001Glossier\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u306e […]<\/p>\n","protected":false},"author":9,"featured_media":9480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[152],"coauthors":[],"class_list":{"0":"post-9471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":true,"has_embed":false,"podcast_audio_length":"","download_url":"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2018\/09\/Criteo-Retargeting-201-ebook-JP.pdf","download_button_text":"PDF \u3068\u3057\u3066\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9"},"yoast_head":"\nSephora\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306f\u3001\u306a\u305c\u6700\u9ad8\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306a\u306e\u304b\uff1f | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"Most shoppers will abandon the site in the process of making a purchase. 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