{"id":9510,"date":"2019-01-28T13:55:58","date_gmt":"2019-01-28T17:55:58","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=9510"},"modified":"2021-01-13T12:53:19","modified_gmt":"2021-01-13T16:53:19","slug":"z%e4%b8%96%e4%bb%a3%e3%81%8c%e3%83%95%e3%82%a1%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ab%e6%b1%82%e3%82%81%e3%82%8b%e3%82%82%e3%81%ae","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/z%e4%b8%96%e4%bb%a3%e3%81%8c%e3%83%95%e3%82%a1%e3%83%83%e3%82%b7%e3%83%a7%e3%83%b3%e3%81%ab%e6%b1%82%e3%82%81%e3%82%8b%e3%82%82%e3%81%ae\/","title":{"rendered":"Z\u4e16\u4ee3\u304c\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u6c42\u3081\u308b\u3082\u306e\uff1a \u3086\u3063\u305f\u308a\u611f\u3001\u30e6\u30cb\u30fc\u30af\u3001\u30ea\u30a2\u30eb"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\u30b3\u30f3\u30d0\u30c3\u30c8\u30d6\u30fc\u30c4\u3084\u30df\u30cb\u30b9\u30ab\u30fc\u30c8\u304b\u3089\u3001\u30b1\u30df\u30ab\u30eb\u30a6\u30a9\u30c3\u30b7\u30e5\u306e\u30b8\u30fc\u30f3\u30ba\u306b\u30cf\u30a4\u30ab\u30c3\u30c8\u30b9\u30cb\u30fc\u30ab\u30fc\u307e\u3067\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u6d41\u884c\u306f\u5e38\u306b\u5909\u5316\u3092\u7d9a\u3051\u3001\u4e16\u4ee3\u3054\u3068\u306e\u7279\u5fb4\u3092\u8272\u6fc3\u304f\u53cd\u6620\u3057\u3066\u3044\u307e\u3059\u3002Criteo\u306fZ\u4e16\u4ee3\u306e\u5fc3\u3092\u3064\u304b\u3080\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u6570\u3005\u306e\u8abf\u67fb\u3092\u884c\u3046\u4e2d\u3067\u3001\u4e16\u4ee3\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3055\u307e\u3056\u307e\u306a\u7279\u5fb4\u3092\u898b\u3064\u3051\u3066\u304d\u307e\u3057\u305f\u3002\u6700\u8fd1\u3088\u304f\u8033\u306b\u3059\u308b\u300c\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3 vs Z\u4e16\u4ee3\u300d\u8ad6\u4e89\u3067\u306f\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u696d\u754c\u306b\u3064\u3044\u3066\u3082\u8a00\u53ca\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\uff08\u73fe\u572822\uff5e37\u6b73\u524d\u5f8c\uff09\u3068Z\u4e16\u4ee3\uff0811\uff5e21\u6b73\u524d\u5f8c\uff09\u306e\u9593\u306b\u306f\u3001\u69d8\u3005\u306a\u70b9\u3067<a href=\"http:\/\/www.criteo.com\/jp\/blog\/%e3%83%9f%e3%83%ac%e3%83%8b%e3%82%a2%e3%83%ab%e4%b8%96%e4%bb%a3-vs-z%e4%b8%96%e4%bb%a3\/\">\u9055\u3044<\/a>\u304c\u898b\u3089\u308c\u307e\u3059\u3002\u80b2\u3063\u305f\u7d4c\u6e08\u72b6\u6cc1\u3084\u793e\u4f1a\u60c5\u52e2\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u3053\u308c\u30892\u3064\u306e\u4e16\u4ee3\u3067\u306f\u5f53\u7136\u306a\u304c\u3089\u3001<a href=\"https:\/\/www.elle.com\/fashion\/a20066562\/millennials-gen-z-fashion-virgil-abloh-shayne-oliver-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u5168\u822c\u306b\u3064\u3044\u3066\u306e\u8003\u3048\u65b9\u3082\u7570\u306a\u308b\u306e\u3067\u3059<\/a>\u3002<\/p>\n<p>\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3068Z\u4e16\u4ee3\u3067\u7570\u306a\u308b\u4e3b\u306a3\u3064\u306e\u7279\u5fb4\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><strong>1. Z\u4e16\u4ee3\u306f\u3086\u3063\u305f\u308a\u611f\u3092\u6c42\u3081\u308b\u00a0\u00a0\u00a0\u00a0 <\/strong><\/h3>\n<p>\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306e\u5834\u5408\u3001\u5f7c\u3089\u306f\u8077\u5834\u3067\u3082\u30c7\u30fc\u30c8\u3067\u3082\u3001\u81ea\u5206\u3092\u3088\u308a\u826f\u304f\u898b\u305b\u3066\u304f\u308c\u308b\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u597d\u307f\u307e\u3059\uff08\u4f8b\u3048\u3070\u3001\u5c0f\u304e\u308c\u3044\u3067\u30aa\u30fc\u30bd\u30c9\u30c3\u30af\u30b9\u306a\u30b7\u30e3\u30c4\u3001\u9ad8\u3059\u304e\u306a\u3044\u30d2\u30fc\u30eb\u306e\u9774\u3092\u60f3\u50cf\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff09\u3002\u4e00\u65b9\u3001Z\u4e16\u4ee3\u306f<a href=\"https:\/\/www.rebelsmarket.com\/blog\/posts\/the-new-rules-of-style-according-to-generation-z\" target=\"_blank\" rel=\"noopener noreferrer\">\u5fc3\u5730\u826f\u3055\u3084\u6a5f\u80fd\u6027\u3092\u91cd\u8996<\/a>\u3057\u307e\u3059\u3002\u4eca\u306e\u30c6\u30a3\u30fc\u30f3\u306e\u591a\u304f\u304c\u6b32\u3057\u304c\u308b\u306e\u306f\u3001\u4f53\u3092\u6cf3\u304c\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3086\u3063\u305f\u308a\u3068\u3057\u305f\u30c7\u30b6\u30a4\u30f3\u306e\u670d\u3067\u3042\u308a\u3001\u7aae\u5c48\u306a\u670d\u3067\u306f\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u3001Z\u4e16\u4ee3\u306f\u30de\u30cd\u30ad\u30f3\u306e\u5b8c\u74a7\u306a\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u3092\u771f\u4f3c\u308b\u3088\u308a\u3001\u300c\u30a2\u30a4\u30c6\u30e0\u306e\u7d44\u307f\u5408\u308f\u305b\u304b\u3089\u751f\u307e\u308c\u308b\u610f\u5916\u306a\u7f8e\u3057\u3055\u3092\u898b\u3064\u3051\u305f\u3044\u300d\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30ab\u30b8\u30e5\u30a2\u30eb\u306a\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u597d\u3080\u50be\u5411\u306b\u3042\u308a\u3001\u7740\u5fc3\u5730\u306e\u3088\u3044\u670d\u306e\u4e2d\u304b\u3089\u3001\u6642\u306b\u306f\u30df\u30b9\u30de\u30c3\u30c1\u3068\u601d\u3048\u308b\u3088\u3046\u306a\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u3067\u3001\u671d\u304b\u3089\u6669\u307e\u3067\u52d5\u304d\u56de\u308b\u3053\u3068\u306e\u3067\u304d\u308b\u5927\u304d\u3081\u30b5\u30a4\u30ba\u306e\u670d\u3092\u9078\u3073\u307e\u3059\u3002<\/p>\n<p>\u4e2d\u3067\u3082\u300c<a href=\"https:\/\/www.wgsn.com\/blogs\/gen-z-streetwear-athleisure-eating\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a2\u30b9\u30ec\u30b8\u30e3\u30fc\u300d\u306f\u7279\u306b\u4eba\u6c17<\/a>\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b9\u30bf\u30a4\u30eb\u3067\u3001Supreme\u3001Vans\u3001Champion\u3001Adidas\u3068\u3044\u3063\u305f\u6614\u306a\u304c\u3089\u306e\u30b9\u30c8\u30ea\u30fc\u30c8\u30a6\u30a7\u30a2\u30d6\u30e9\u30f3\u30c9\u304c\u305d\u306e\u4eba\u6c17\u3092\u727d\u5f15\u3057\u3066\u3044\u307e\u3059\u3002\u300c\u30a2\u30b9\u30ec\u30b8\u30e3\u30fc\u300d\u306f\u3001\u30a2\u30b9\u30ec\u30c1\u30c3\u30af(\u904b\u52d5\u7af6\u6280)\u3068\u30ec\u30b8\u30e3\u30fc(\u4f59\u6687)\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u9020\u8a9e\u3067\u3001\u30b9\u30dd\u30fc\u30c4\u30a6\u30a8\u30a2\u3092\u4e2d\u5fc3\u306b\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30c8\u3055\u308c\u308b\u30b9\u30bf\u30a4\u30eb\u306e\u7dcf\u79f0\u3067\u3059\u3002\u30a2\u30b9\u30ec\u30b8\u30e3\u30fc\u30b9\u30bf\u30a4\u30eb\u306e\u30a2\u30a4\u30c6\u30e0\u306f\u3001\u30b9\u30dd\u30fc\u30c4\u7528\u3068\u3057\u3066\u306f\u3082\u3061\u308d\u3093\u3001\u30aa\u30d5\u30a3\u30b9\u3067\u3082\u3001\u304a\u3057\u3083\u308c\u306a\u30ec\u30b9\u30c8\u30e9\u30f3\u3067\u306e\u30c7\u30a3\u30ca\u30fc\u3067\u3082\u4f7f\u3048\u308b\u306e\u304c\u4eba\u6c17\u306e\u7406\u7531\u3067\u3059\u3002Z\u4e16\u4ee3\u306f\u3001\u30a2\u30b9\u30ec\u30b8\u30e3\u30fc\u30b9\u30bf\u30a4\u30eb\u306e\u3088\u3046\u306a\u3042\u3089\u3086\u308b\u30b7\u30c1\u30e5\u30a8\u30fc\u30b7\u30e7\u30f3\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u8eab\u306b\u4ed8\u3051\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u3044\u3061\u3044\u3061\u7740\u66ff\u3048\u308b\u3053\u3068\u306a\u304f\u3001\u4ed5\u4e8b\u3001\u52c9\u5f37\u3001\u904a\u3073\u306e\u6642\u9593\u3092\u81ea\u7531\u306b\u884c\u304d\u6765\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<h3><strong>2. Z\u4e16\u4ee3\u306f\u30e6\u30cb\u30fc\u30af\u3055\u3092\u6c42\u3081\u308b<\/strong><\/h3>\n<p>Z\u4e16\u4ee3\u306e\u8208\u5473\u3092\u304b\u304d\u7acb\u3066\u308b\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306f\u300c\u30a8\u30af\u30b9\u30af\u30eb\u30fc\u30b7\u30d6\uff08\u72ec\u5360\u7684\u3001\u6392\u4ed6\u7684\uff09\u300d\u306a\u3082\u306e\u3001\u4f8b\u3048\u3070\u9650\u5b9a\u7248\u3001\u7279\u5225\u30b3\u30e9\u30dc\u4f01\u753b\u30011\u70b9\u30e2\u30ce\u306a\u3069\u3001\u6570\u3084\u8ca9\u58f2\u671f\u9593\u304c\u9650\u3089\u308c\u3066\u3044\u308b\u30a2\u30a4\u30c6\u30e0\u3067\u3059\uff08\u5bfe\u7167\u7684\u306b\u3001\u5f7c\u3089\u306f\u793e\u4f1a\u653f\u6cbb\u7684\u306a\u9762\u3067\u306f\u300c<a href=\"https:\/\/www.mediavillage.com\/article\/welcoming-gen-z-be-inclusive-or-youll-be-irrelevant\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\uff08\u958b\u653e\u7684\u3067\u5305\u542b\u7684\uff09<\/a>\u300d\u3092\u91cd\u8996\u3057\u307e\u3059\uff09\u3002<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30cd\u30a4\u30c6\u30a3\u30d6\u306aZ\u4e16\u4ee3\u306f\u3001Instagram<a href=\"https:\/\/www.criteo.com\/blog\/gen-z-social-media\/\">\u3001<\/a>Snapchat\u3001Youtube\u3068\u3044\u3063\u305fSNS\u3067\u65e5\u5e38\u306e\u51fa\u6765\u4e8b\u3092\u30b7\u30a7\u30a2\u3059\u308b\u305f\u3081\u3001\u30d5\u30a1\u30b9\u30c8\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306e\u8ab0\u3082\u304c\u8cb7\u3048\u308b\u540c\u3058T\u30b7\u30e3\u30c4\u3092\u7740\u305f\u4eba\u306b\uff08\u30ea\u30a2\u30eb\u3067\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\uff09\u51fa\u304f\u308f\u3057\u305f\u304f\u306a\u3044\u3068\u611f\u3058\u3066\u3044\u307e\u3059\u3002Z\u4e16\u4ee3\u306b\u3068\u3063\u3066\u306f\u3001\u4eba\u3068\u306f\u9055\u3063\u305f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u304c\u91cd\u8981\u3067\u30af\u30fc\u30eb\u3067\u3042\u308a\u3001\u5f7c\u3089\u306f\u98a8\u5909\u308f\u308a\u306b\u898b\u3048\u305f\u65b9\u304c\u3088\u308a\u9b45\u529b\u7684\u3067\u3042\u308b\u3068\u8003\u3048\u307e\u3059\u3002\u305d\u3046\u3001\u5f7c\u3089\u306e\u81ea\u4fe1\u306e\u6e90\u306f\u300c\u4eba\u3068\u9055\u3046\u3053\u3068\u300d\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u5f7c\u3089\u304c\u5171\u6709\u3059\u308b\u4fa1\u5024\u89b3\u306f\u300c\u30c0\u30a4\u30d0\u30fc\u30b7\u30c6\u30a3\u300d\u300c<a href=\"https:\/\/www.criteo.com\/jp\/blog\/%E3%83%9F%E3%83%AC%E3%83%8B%E3%82%A2%E3%83%AB%E4%B8%96%E4%BB%A3-vs-z%E4%B8%96%E4%BB%A3\/\">\u30a4\u30f3\u30af\u30eb\u30fc\u30b8\u30e7\u30f3<\/a>\u300d\u300c\u4fe1\u983c\u6027\u300d\u3068\u3044\u30463\u3064\u306e\u8981\u7d20\u3067\u3042\u308a\u3001\u308f\u3056\u3068\u3089\u3057\u3055\u3084\u80cc\u4f38\u3073\u3068\u306f\u7121\u7e01\u306e\u3001\u3086\u3063\u305f\u308a\u3068\u3057\u305fT\u30b7\u30e3\u30c4\u3001\u30b9\u30a6\u30a7\u30c3\u30c8\u3001\u30ef\u30f3\u30d4\u30fc\u30b9\u3001\u30c7\u30cb\u30e0\u306a\u3069\u3001\u6d3e\u624b\u3055\u3092\u8ffd\u6c42\u3057\u306a\u3044\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3092\u597d\u307f\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306f\u3001\u307e\u3055\u306bZ\u4e16\u4ee3\u306e\u5728\u308a\u65b9\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9511\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/01\/active-gen-z.jpg\" alt=\"\" width=\"5176\" height=\"3451\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/01\/active-gen-z.jpg 3600w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/01\/active-gen-z-300x200.jpg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/01\/active-gen-z-768x512.jpg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/01\/active-gen-z-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 5176px) 100vw, 5176px\" \/><\/p>\n<h3><strong>3. Z\u4e16\u4ee3\u306f\u300c\u30ea\u30a2\u30eb\u300d\u3092\u6c42\u3081\u308b<\/strong><\/h3>\n<p>Z\u4e16\u4ee3\u306f\u300c<a href=\"https:\/\/www.criteo.com\/jp\/blog\/%E3%83%9F%E3%83%AC%E3%83%8B%E3%82%A2%E3%83%AB%E4%B8%96%E4%BB%A3-vs-z%E4%B8%96%E4%BB%A3\/\">\u81ea\u5206\u72ec\u81ea\u306e\u30b9\u30bf\u30a4\u30eb<\/a>\u300d\u3092\u4f55\u3088\u308a\u3082\u91cd\u8996\u3059\u308b\u305f\u3081\u3001\u81ea\u5206\u306b\u4f3c\u5408\u3063\u3066\u3044\u308b\u3053\u3068\u3001\u7740\u5fc3\u5730\u306e\u3088\u3055\u3001\u4f53\u306b\u5bfe\u3059\u308b\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30a4\u30e1\u30fc\u30b8\u306b\u9b45\u529b\u3092\u611f\u3058\u307e\u3059\u3002\u305d\u3057\u3066\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u306b\u3082\u3001\u30b5\u30a4\u30ba\u3084\u4eba\u7a2e\u3001\u305d\u3057\u3066\u6027\u5225\uff08\u81ea\u8eab\u3092\u5973\u6027\uff0f\u7537\u6027\u306e\u3044\u305a\u308c\u306b\u9650\u5b9a\u3057\u306a\u3044\u300c\u30ce\u30f3\u30d0\u30a4\u30ca\u30ea\u30fc\u30b8\u30a7\u30f3\u30c0\u30fc\u300d\u3092\u542b\u3080\uff09\u306b\u3064\u3044\u3066\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6(\u5305\u62ec\u7684)\u3067\u3042\u308b\u3053\u3068\u3092\u6c42\u3081\u3066\u304a\u308a\u3001<a 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target=\"_blank\" rel=\"noopener noreferrer\">\u30ea\u30a2\u30eb\u306a\u4e16\u754c\u3092\u53cd\u6620\u3057\u305f\u5546\u54c1<\/a>\u3092\u4e16\u306b\u9001\u308a\u51fa\u3057\u3066\u307b\u3057\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u5e83\u544a\u4e3b\u306f\u3001Z\u4e16\u4ee3\u304c<a href=\"https:\/\/www.refinery29.com\/en-us\/generation-z-teenagers-fashion\" target=\"_blank\" rel=\"noopener noreferrer\">\u96d1\u8a8c\u306b\u63b2\u8f09\u3055\u308c\u305f\u30e2\u30c7\u30eb<\/a>\u3092\u898b\u3066\u8cfc\u5165\u3059\u308b\u670d\u3092\u6c7a\u3081\u306a\u3044\u4e16\u4ee3\u3067\u3042\u308b\u3053\u3068\u3082\u3001\u77e5\u3063\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Z\u4e16\u4ee3\u304c\u53c2\u8003\u306b\u3059\u308b\u306e\u306f\u5468\u308a\u306e\u53cb\u4eba\u305f\u3061\u3001\u305d\u3057\u3066SNS\u4e0a\u306e<a 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href=\"http:\/\/www2.criteo.com\/gen-z-report-download\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8124 size-full\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/01\/18_Blog_CTA-Buttons_GenZ.jpg\" alt=\"\" width=\"600\" height=\"150\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u30b3\u30f3\u30d0\u30c3\u30c8\u30d6\u30fc\u30c4\u3084\u30df\u30cb\u30b9\u30ab\u30fc\u30c8\u304b\u3089\u3001\u30b1\u30df\u30ab\u30eb\u30a6\u30a9\u30c3\u30b7\u30e5\u306e\u30b8\u30fc\u30f3\u30ba\u306b\u30cf\u30a4\u30ab\u30c3\u30c8\u30b9\u30cb\u30fc\u30ab\u30fc\u307e\u3067\u3001\u30d5\u30a1 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