{"id":9592,"date":"2019-02-06T12:05:28","date_gmt":"2019-02-06T16:05:28","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=9592"},"modified":"2020-12-21T16:54:10","modified_gmt":"2020-12-21T20:54:10","slug":"adexchanger-industry-preview%e3%81%a7%e8%a9%b1%e9%a1%8c%e3%82%92%e5%91%bc%e3%82%93%e3%81%a05%e3%81%a4%e3%81%ae%e9%87%8d%e8%a6%81%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/adexchanger-industry-preview%e3%81%a7%e8%a9%b1%e9%a1%8c%e3%82%92%e5%91%bc%e3%82%93%e3%81%a05%e3%81%a4%e3%81%ae%e9%87%8d%e8%a6%81%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89\/","title":{"rendered":"AdExchanger Industry Preview\u3067\u8a71\u984c\u3092\u547c\u3093\u30605\u3064\u306e\u91cd\u8981\u30c8\u30ec\u30f3\u30c9"},"content":{"rendered":"

 <\/p>\n

\u5148\u9031\u3001AdExchanger\u4e3b\u50ac\u306e\u300cIndustry Preview\u300d\u304c\u958b\u50ac\u3055\u308c\u307e\u3057\u305f\u3002\u958b\u50ac\u5730\u3067\u3042\u308b\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u3084\u4ee3\u7406\u5e97\u3084\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u7b49\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ea\u30fc\u30c0\u30fc\u304c\u4e00\u5802\u306b\u4f1a\u3057\u307e\u3057\u305f\u3002\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u306f\u3001\u696d\u754c\u306e\u5e45\u5e83\u3044\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u308f\u305f\u308b\u8208\u5473\u6df1\u3044\u30c6\u30fc\u30de\u304c\u591a\u6570\u53d6\u308a\u4e0a\u3052\u3089\u308c\u30012019\u5e74\u4ee5\u964d\u306b\u30de\u30fc\u30b1\u30bf\u30fc\u3092\u5f85\u3061\u53d7\u3051\u308b\u672a\u6765\u306b\u3064\u3044\u3066\u3001\u71b1\u3044\u8b70\u8ad6\u304c\u4ea4\u308f\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n

\u7d50\u679c\u3068\u3057\u3066\u3001\u300c2019\u5e74\u304c\u3069\u3093\u306a\u5e74\u306b\u306a\u308b\u306e\u304b\u300d\u306b\u3064\u3044\u3066\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u4e88\u60f3\u306e\u591a\u304f\u306f\u3001\u307b\u307c\u5171\u901a\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u308c\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u591a\u304f\u306e\u9818\u57df\u3067\u5909\u9769\u304c\u8d77\u3053\u3063\u305f2018\u5e74\u3092\u7d4c\u3066\u30012019\u5e74\u306f\u300c\u52a0\u901f\u306e\u5e74\u306b\u306a\u308b\u3060\u308d\u3046\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u305f\u3002\u3067\u306f\u3001\u5b9f\u969b\u306b\u306f\u696d\u754c\u306e\u3069\u306e\u3088\u3046\u306a\u5074\u9762\u304c\u52a0\u901f\u3059\u308b\u3053\u3068\u306b\u306a\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u4eca\u56de\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u6700\u3082\u3088\u304f\u8b70\u8ad6\u3055\u308c\u305f\u30c8\u30ec\u30f3\u30c9\u3092\u3001\u3044\u304f\u3064\u304b\u53d6\u308a\u4e0a\u3052\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n

1. Direct-to-consumer\uff08DTC\uff09\u30d6\u30e9\u30f3\u30c9\u304c\u512a\u4f4d\u306b\u7acb\u3064<\/strong><\/h3>\n

DTC\u30d6\u30e9\u30f3\u30c9\u306f\u3082\u306f\u3084\u300c\u65b0\u8208\u52e2\u529b\u300d\u3067\u306f\u306a\u304f\u3001\u4e00\u822c\u306e\u4eba\u3005\u306e\u9593\u3067\u6025\u901f\u306b\u666e\u53ca\u3057\u3064\u3064\u3042\u308a\u3001\u5f93\u6765\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u6226\u7565\u306e\u518d\u691c\u8a0e\u3092\u4f59\u5100\u306a\u304f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u9045\u308c\u3092\u3068\u3089\u306a\u3044\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u5f93\u6765\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3069\u3093\u306a\u6226\u7565\u3092\u6253\u3066\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305a\u8003\u3048\u3089\u308c\u308b\u6226\u7565\u3068\u3057\u3066\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u3084\u30e6\u30fc\u30b6\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30a4\u30b9\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u3001\u4e2d\u6838\u7684\u306a\u5546\u54c1\u306e\u54c1\u8cea\u5411\u4e0a\u3092\u56f3\u308b\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002DTC\u5bb6\u5177\u30d6\u30e9\u30f3\u30c9\u306eArticle.com\u306e\u5171\u540c\u5275\u8a2d\u8005\u517cCMO\u3067\u3042\u308bAndy Prochazka\u6c0f\u306f\u3001\u3053\u306e\u300c\u5546\u54c1\u30d5\u30a1\u30fc\u30b9\u30c8\u300d\u306e\u7cbe\u795e\u3092\u91cd\u8996\u3057\u3066\u304a\u308a\u3001\u300c\u512a\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u524d\u63d0\u6761\u4ef6\u3068\u3057\u3066\u3001\u307e\u305a\u5546\u54c1\u304c\u512a\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u300d\u3068\u8a71\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\"\"
AdExchanger \u306e\u8a18\u8005\u3067\u3042\u308bJames Hercher \u6c0f\u304c\u53f8\u4f1a\u3092\u52d9\u3081\u305fDTC\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3059\u308b\u30d1\u30cd\u30eb\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3002Plated\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u30b7\u30cb\u30a2\u30c7\u30a3\u30ec\u30af\u30bf\u30fc\u306eVivian Chang\u6c0f\u3001Article.com\u306e\u5171\u540c\u5275\u8a2d\u8005\u517cCMO\u306eAndy Prochazka\u6c0f\u3001Boxed\u306e\u6210\u9577\u6226\u7565\u62c5\u5f53\u526f\u793e\u9577\u306eSeiya Vogt\u6c0f\u304c\u767b\u58c7\u3057\u305f\u3002<\/p>\n

<\/figcaption><\/figure>\n

\u3067\u306fDTC\u306e\u6ce2\u3068\u306f\u3001\u3069\u308c\u307b\u3069\u5927\u304d\u306a\u3082\u306e\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u308c\u306b\u3064\u3044\u3066LUMA Partners\u306eBrian Andersen\u6c0f\u306f\u3001\u300c\u73fe\u5728\u306eDTC\u306f\u3001\u4f8b\u3048\u30702009\u5e74\u306b\u7d4c\u9a13\u3057\u305f\u51fa\u6765\u4e8b\u3068\u540c\u3058\u3088\u3046\u306b\u3001\u3042\u3089\u304b\u3058\u3081\u5c55\u958b\u304c\u6c7a\u307e\u3063\u3066\u3044\u305f\u304b\u306e\u3088\u3046\u306b\u611f\u3058\u308b\u300d\u3068\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u308b\u3067\u3053\u3046\u306a\u308b\u3053\u3068\u304c\u8a08\u753b\u3055\u308c\u3066\u3044\u305f\u304b\u306e\u3088\u3046\u306b\u696d\u754c\u304c\u4e00\u5909\u3057\u3066\u3057\u307e\u3063\u305f\u3053\u3068\u3092\u8e0f\u307e\u3048\u308b\u3068\u3001\u3059\u3050\u306b\u73fe\u5728\u306e\u52e2\u3044\u304c\u8870\u3048\u308b\u3053\u3068\u306f\u306a\u3044\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002\u305f\u3060\u3057\u3001\u3053\u3046\u3057\u305fDTC\u30d6\u30e9\u30f3\u30c9\u306e\u898f\u6a21\u306f\u4eca\u5f8c\u3082\u62e1\u5927\u3092\u7d9a\u3051\u3001\u9577\u671f\u7684\u306a\u5c55\u671b\u3092\u5f62\u6210\u3059\u308b\u307e\u3067\u306b\u6210\u9577\u3059\u308b\u306e\u304b\u3001\u3068\u3044\u3046\u7591\u554f\u306f\u6b8b\u308a\u307e\u3059\u3002<\/p>\n

2. \u30d6\u30e9\u30f3\u30c9\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3092\u5358\u306a\u308b\u6d88\u8cbb\u8005\u3067\u306f\u306a\u304f\u3001\u4eba\u9593\u3068\u3057\u3066\u7406\u89e3\u3057\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044<\/strong><\/h3>\n

\u307e\u305f\u3001\u300c\u9867\u5ba2\u306b\u5f37\u3044\u601d\u3044\u3092\u3082\u3064\u3053\u3068\u306e\u5927\u5207\u3055\u300d\u3082\u3001\u8907\u6570\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3067\u8a71\u984c\u306e\u4e2d\u5fc3\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u767a\u8868\u8005\u305f\u3061\u306f\u300c\u6d88\u8cbb\u8005\u3068\u3044\u3046\u7acb\u5834\u306f\u3042\u304f\u307e\u3067\u9867\u5ba2\u306e1\u3064\u306e\u5074\u9762\u306b\u3059\u304e\u305a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u5f7c\u3089\u3092\u4eba\u9593\u3068\u3057\u3066\u6349\u3048\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u3053\u3068\u3092\u7406\u89e3\u3059\u3079\u304d\u3060\u300d\u3068\u5f37\u304f\u8a34\u3048\u307e\u3057\u305f\u3002\u3082\u3063\u3068\u3082\u3001\u4eca\u306e\u72b6\u6cc1\u3092\u898b\u308b\u9650\u308a\u3001\u3053\u306e\u70b9\u3067\u5b9f\u969b\u306b\u6210\u529f\u3092\u53ce\u3081\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306f\u307e\u3060\u5c11\u6570\u3067\u3042\u308b\u3068\u8a00\u308f\u3056\u308b\u3092\u5f97\u307e\u305b\u3093\u3002
\n\u5358\u306b\u53ce\u76ca\u306e\u62e1\u5927\u3092\u8ffd\u6c42\u3059\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u4eba\u3005\u304c\u6c42\u3081\u3066\u3044\u308b\u3082\u306e\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3053\u305d\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u672c\u6765\u306e\u3042\u308b\u3079\u304d\u59ff\u3067\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u308c\u3053\u305d\u304c\u3001\u307e\u3055\u306b\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u8e0f\u307f\u51fa\u3059\u3079\u304d\u524d\u5411\u304d\u306a\u4e00\u6b69\u306a\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u304b\u3002\u3068\u306f\u3044\u3048\u3001\u3053\u308c\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u3042\u308a\u65b9\u306b\u305d\u3050\u308f\u306a\u3044\u30c8\u30ec\u30f3\u30c9\u306b\u8ffd\u5f93\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3059\u308b\u3082\u306e\u3067\u306f\u6c7a\u3057\u3066\u3042\u308a\u307e\u305b\u3093\u3002Forrester\u306e\u526f\u793e\u9577\u517c\u4e3b\u5e2d\u30a2\u30ca\u30ea\u30b9\u30c8\u3067\u3042\u308bJoanna O\u2019Connell\u6c0f\u306f\u30012018\u5e74\u306f\u300c\u7406\u5ff5\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u8ffd\u6c42\u3057\u305f\u5e74\u3067\u3042\u3063\u305f\u3082\u306e\u306e\u3001\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u304c\u5c55\u958b\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u306b\u306f\u7121\u7406\u304c\u3042\u308a\u3001\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u624b\u63a2\u308a\u72b6\u614b\u3060\u3063\u305f\u3068\u6307\u6458\u3057\u307e\u3057\u305f\u3002<\/p>\n

3. \u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u3067\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\u304c\u512a\u5148\u4e8b\u9805\u3068\u306a\u308b<\/strong><\/h3>\n

\u4ed6\u306b\u3082\u3044\u304f\u3064\u304b\u3001\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u4e2d\u306b\u4f55\u5ea6\u3082\u53d6\u308a\u4e0a\u3052\u3089\u308c\u305f\u30c6\u30fc\u30de\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u300c\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\u300d\u3082\u305d\u306e1\u3064\u3067\u3001\u300c\u30d6\u30e9\u30f3\u30c9\u306f\u81ea\u793e\u306e\u30c7\u30fc\u30bf\u7ba1\u7406\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u30e1\u30c7\u30a3\u30a2\u306e\u904b\u7528\u3092\u53d6\u308a\u8fbc\u3082\u3046\u3068\u3057\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u30c8\u30ec\u30f3\u30c9\u304c\u6307\u6458\u3055\u308c\u307e\u3057\u305f\u3002\u305f\u3068\u3048\u3070\u3001Bayer\u3001Pernod Ricard\u3001Edmunds.com\u306a\u3069\u3001\u6628\u4eca\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u306e\u591a\u304f\u306f\u3001\u30ef\u30fc\u30af\u30d5\u30ed\u30fc\u3092\u30a4\u30f3\u30cf\u30a6\u30b9\u5316\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u3046\u306a\u308b\u3068\u4ee3\u7406\u5e97\u306f\u56f0\u96e3\u306b\u76f4\u9762\u3057\u3066\u3057\u307e\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u4e00\u65b9\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u5358\u7d14\u4f5c\u696d\u3092\u81ea\u793e\u30ea\u30bd\u30fc\u30b9\u3067\u307e\u304b\u306a\u3044\u3001\u7279\u5b9a\u306e\u5c02\u9580\u6027\u304c\u5fc5\u8981\u306a\u6226\u7565\u3084\u3001\u5927\u5c40\u7684\u306a\u8996\u70b9\u304b\u3089\u306e\u30a2\u30c9\u30d0\u30a4\u30b9\u306f\u4ee3\u7406\u5e97\u306b\u4f9d\u983c\u3059\u308b\u2026\u3068\u3044\u3063\u305f\u30b1\u30fc\u30b9\u3082\u51fa\u3066\u304f\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u3046\u3057\u305f\u30c8\u30ec\u30f3\u30c9\u306f\u65e2\u5b58\u306e\u4ee3\u7406\u5e97\u306e\u5f79\u5272\u3092\u9032\u5316\u3055\u305b\u3001\u65b0\u305f\u306b\u91cd\u8981\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u751f\u307f\u7d9a\u3051\u308b\u6587\u5316\u3092\u7bc9\u304d\u4e0a\u3052\u308b\u3053\u3068\u306b\u7e4b\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n

4. \u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u3068\u900f\u660e\u6027\u304c\u3055\u3089\u306b\u91cd\u8981\u306b\u306a\u308b<\/strong><\/h3>\n

2018\u5e74\u306fEU\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247\uff08GDPR\uff09\u304c\u65bd\u884c\u3055\u308c\u305f\u5e74\u3060\u3063\u305f\u3053\u3068\u3082\u3042\u308a\u3001\u591a\u304f\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u53e3\u3005\u306b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306e\u91cd\u8981\u6027\u306b\u3064\u3044\u3066\u8a00\u53ca\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u30a4\u30d9\u30f3\u30c8\u3067\u306fFacebook\u304b\u3089\u306e\u767a\u8868\u8005\u306e\u307f\u306a\u3089\u305a\u3001\u5148\u65e5GDPR\u306e\u9055\u53cd\u306b\u3088\u308a\u30d5\u30e9\u30f3\u30b9\u653f\u5e9c\u304b\u30895,000\u4e07\u30e6\u30fc\u30ed\u306e\u7f70\u91d1\u3092\u79d1\u305b\u3089\u308c\u305fGoogle\u306e\u767a\u8868\u8005\u3082\u3001\u300c\u6d88\u8cbb\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u306b\u3055\u3089\u306b\u5c3d\u529b\u3057\u306a\u304f\u3066\u306f\u306a\u3089\u306a\u3044\u300d\u3068\u306e\u8003\u3048\u3092\u793a\u3057\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u7c73\u56fd\u9023\u90a6\u653f\u5e9c\u306b\u3088\u308b\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u898f\u5236\u306e\u5b9f\u73fe\u306b\u3064\u3044\u3066\u306e\u8cea\u554f\u304c\u6319\u304c\u308b\u3068\u3001\u9023\u90a6\u53d6\u5f15\u59d4\u54e1\u4f1a\uff08FTC\uff09\u306eRohit Chopra\u59d4\u54e1\u306f\u3001\u9023\u90a6\u8b70\u4f1a\u3067\u306e\u6cd5\u6848\u6210\u7acb\u3092\u5f85\u3064\u306e\u3067\u306f\u306a\u304f\u3001\u5dde\u30ec\u30d9\u30eb\u3067\u306e\u6cd5\u6848\uff08\u305f\u3068\u3048\u3070\u30012018\u5e74\u306eCalifornia Consumer Privacy Act\uff1a\u30ab\u30ea\u30d5\u30a9\u30eb\u30cb\u30a2\u5dde\u6d88\u8cbb\u8005\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u6cd5\u306a\u3069\uff09\u3092\u6210\u7acb\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308b\u3068\u8ff0\u3079\u307e\u3057\u305f\u3002<\/p>\n

\"\"
FTC\u306e\u59d4\u54e1\u3001Rohit Chopra\u6c0f\u3068\u6d88\u8cbb\u8005\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u6cd5\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3059\u308bAdExchanger\u306e\u7de8\u96c6\u4e3b\u4efb\u3001Allison Schiff\u6c0f\u3002<\/figcaption><\/figure>\n

 <\/p>\n

5. \u6b21\u306b\u76ee\u3092\u5411\u3051\u308b\u3079\u304d\u5e83\u544a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306f\u300c\u30c6\u30ec\u30d3\u300d<\/strong><\/h3>\n

\u30aa\u30fc\u30d0\u30fc\u30b6\u30c8\u30c3\u30d7\uff08OTT\uff09\u30d3\u30c7\u30aa\u306e\u53f0\u982d\u306b\u3088\u308a\u3001\u30ea\u30cb\u30a2\u578b\u30c6\u30ec\u30d3\u653e\u9001\u306f\u8870\u9000\u3057\u3064\u3064\u3042\u308b\u3082\u306e\u306e\u3001\u30c6\u30ec\u30d3\u306f\u3053\u308c\u307e\u3067\u5e45\u5e83\u3044\u5206\u91ce\u306e\u30c8\u30d4\u30c3\u30af\u3092\u6271\u3044\u306a\u304c\u3089\u65ec\u306e\u8a71\u984c\u3092\u63d0\u4f9b\u3057\u7d9a\u3051\u3066\u304d\u307e\u3057\u305f\u3002Telaria\u306eCEO\u3067\u3042\u308bMark Zagorski\u6c0f\u306f\u30012018\u5e74\u306b\u6709\u6599\u30c6\u30ec\u30d3\u306f1\u5206\u3042\u305f\u308a7\u4ef6\u306e\u52a0\u5165\u8005\u3092\u5931\u3063\u3066\u3044\u305f\u4e8b\u5b9f\u3092\u53d6\u308a\u4e0a\u3052\u3001\u30c6\u30ec\u30d3\u306f\u4e16\u754c\u306e\u51fa\u6765\u4e8b\u3092\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u5831\u9053\u3057\u3066\u304d\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u5951\u7d04\u89e3\u9664\u306b\u6b6f\u6b62\u3081\u3092\u304b\u3051\u3089\u308c\u305a\u306b\u8870\u9000\u3092\u963b\u6b62\u3067\u304d\u306a\u304b\u3063\u305f\u3053\u3068\u3092\u6307\u6458\u3057\u307e\u3057\u305f\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u9a5a\u304f\u3079\u304d\u3053\u3068\u306b\u3001DTC\u30d6\u30e9\u30f3\u30c9\u306e\u6210\u9577\u306b\u4f34\u3063\u3066\u30ea\u30cb\u30a2\u578b\u30c6\u30ec\u30d3\u518d\u8208\u306e\u52d5\u304d\u304c\u8d77\u304d\u3064\u3064\u3042\u308b\u3053\u3068\u3082\u308f\u304b\u3063\u3066\u304d\u307e\u3057\u305f\u3002DTC\u30d6\u30e9\u30f3\u30c9\u306f\u30c7\u30b8\u30bf\u30eb\u30d5\u30a1\u30fc\u30b9\u30c8\u306a\u6226\u7565\u306b\u3088\u3063\u3066\u9032\u5316\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u3044\u3063\u305f\u3093\u30d6\u30e9\u30f3\u30c9\u304c\u78ba\u7acb\u3055\u308c\u308b\u3068\u3001\u30ea\u30fc\u30c1\u62e1\u5927\u306b\u5411\u3051\u3066\u30ea\u30cb\u30a2\u578b\u30c6\u30ec\u30d3\u3092\u6d3b\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n

\u3053\u3046\u3057\u305f\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u4eca\u5f8c\u306e\u53ef\u80fd\u6027\u306e\u307b\u3093\u306e\u4e00\u90e8\u5206\u3092\u793a\u3057\u3066\u3044\u308b\u306b\u3059\u304e\u307e\u305b\u3093\u3002\u305d\u3057\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u4e0a\u3067\u5e38\u306b\u5fd8\u308c\u3066\u306f\u306a\u3089\u306a\u3044\u306e\u306f\u3001\u300c\u5909\u5316\u306f\u4e00\u77ac\u3067\u8d77\u3053\u308a\u5f97\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u4eca\u56de\u306e\u30a4\u30d9\u30f3\u30c8\u3001Industry Preview\u304b\u3089\u5f97\u3089\u308c\u305f\u30a4\u30f3\u30b5\u30a4\u30c8\u3084\u6559\u8a13\u3092\u901a\u3058\u3066\u3001\u79c1\u305f\u3061\u306f2019\u5e74\u3092\u9081\u9032\u3059\u308b\u305f\u3081\u306e\u6e96\u5099\u3092\u6574\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n

Criteo\u304c\u6700\u8fd1\u767a\u8868\u3057\u305f\u300c\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc 2019<\/a>\u300d\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001Criteo\u3068Euromonitor International\u3068\u306e\u5171\u540c\u8abf\u67fb\u3092\u30d9\u30fc\u30b9\u306b\u91cd\u8981\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u3001\u3055\u3089\u306b\u8a73\u3057\u304f\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u307e\u305f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u4eca\u5e74\u6700\u3082\u91cd\u8996\u3059\u3079\u304d\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u306b\u3064\u3044\u3066\u3082\u89e6\u308c\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

  \u5148\u9031\u3001AdExchanger\u4e3b\u50ac\u306e\u300cIndustry Preview\u300d\u304c\u958b\u50ac\u3055\u308c\u307e\u3057\u305f\u3002\u958b\u50ac\u5730\u3067 […]<\/p>\n","protected":false},"author":9,"featured_media":9597,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[495,152],"coauthors":[],"class_list":{"0":"post-9592","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-criteo-updates","8":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\nAdExchanger Industry Preview\u3067\u8a71\u984c\u3092\u547c\u3093\u30605\u3064\u306e\u91cd\u8981\u30c8\u30ec\u30f3\u30c9 | JP - Criteo.com<\/title>\n<meta name=\"description\" content=\"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u4eca\u5e74\u958b\u50ac\u3055\u308c\u305fAdExchanger\u306eIndustry Preview\u3067\u306f\u3001\u591a\u304f\u306e\u7d20\u6674\u3089\u3057\u3044\u767a\u8868\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u4e2d\u3067\u6700\u3082\u8b70\u8ad6\u3055\u308c\u3066\u3044\u305f\u30c8\u30ec\u30f3\u30c9\u3092\u4ee5\u4e0b\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/jp\/blog\/adexchanger-industry-preview%e3%81%a7%e8%a9%b1%e9%a1%8c%e3%82%92%e5%91%bc%e3%82%93%e3%81%a05%e3%81%a4%e3%81%ae%e9%87%8d%e8%a6%81%e3%83%88%e3%83%ac%e3%83%b3%e3%83%89\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdExchanger Industry Preview\u3067\u8a71\u984c\u3092\u547c\u3093\u30605\u3064\u306e\u91cd\u8981\u30c8\u30ec\u30f3\u30c9 | JP - Criteo.com\" \/>\n<meta property=\"og:description\" content=\"\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u3067\u4eca\u5e74\u958b\u50ac\u3055\u308c\u305fAdExchanger\u306eIndustry Preview\u3067\u306f\u3001\u591a\u304f\u306e\u7d20\u6674\u3089\u3057\u3044\u767a\u8868\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u305d\u306e\u4e2d\u3067\u6700\u3082\u8b70\u8ad6\u3055\u308c\u3066\u3044\u305f\u30c8\u30ec\u30f3\u30c9\u3092\u4ee5\u4e0b\u306b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/jp\/blog\/adexchanger-industry-preview\u3067\u8a71\u984c\u3092\u547c\u3093\u30605\u3064\u306e\u91cd\u8981\u30c8\u30ec\u30f3\u30c9\/\" \/>\n<meta property=\"og:site_name\" content=\"JP - Criteo.com\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-06T16:05:28+00:00\" \/>\n<meta property=\"article:modified_time\" 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