{"id":9812,"date":"2019-03-20T11:52:38","date_gmt":"2019-03-20T15:52:38","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=9812"},"modified":"2020-12-21T16:53:01","modified_gmt":"2020-12-21T20:53:01","slug":"criteo-app-workshop%e3%83%aa%e3%83%9d%e3%83%bc%e3%83%88%ef%bd%9e%e3%83%87%e3%82%a3%e3%83%83%e3%83%97%e6%a0%aa%e5%bc%8f%e4%bc%9a%e7%a4%be","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/criteo-app-workshop%e3%83%aa%e3%83%9d%e3%83%bc%e3%83%88%ef%bd%9e%e3%83%87%e3%82%a3%e3%83%83%e3%83%97%e6%a0%aa%e5%bc%8f%e4%bc%9a%e7%a4%be\/","title":{"rendered":"Criteo APP Workshop\u30ea\u30dd\u30fc\u30c8\uff5e\u30c7\u30a3\u30c3\u30d7\u682a\u5f0f\u4f1a\u793e"},"content":{"rendered":"

 <\/p>\n

Criteo\u6771\u4eac\u30aa\u30d5\u30a3\u30b9\u3067\u306f\u3001\u53bb\u308b3\u67086\u65e5\u3001Criteo\u306e\u30a2\u30d7\u30ea\u95a2\u9023\u30b5\u30fc\u30d3\u30b9\u306e\u6982\u8981\u3068\u30e1\u30ea\u30c3\u30c8\u3092\u77e5\u3063\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u3001\u5e83\u544a\u4e3b\u306e\u7686\u69d8\u3092\u5bfe\u8c61\u306b\u3057\u305f\u300cAPP Workshop\u300d\u3092\u958b\u50ac\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u4eca\u56de\u306eWorkshop\u3067\u306f\u3001\u3059\u3067\u306bCriteo APP\u5e83\u544a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u3054\u5229\u7528\u3044\u305f\u3060\u3044\u3066\u3044\u308b\u4f01\u696d\u306e\u3054\u62c5\u5f53\u8005\u306b\u3088\u308b\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3082\u884c\u308f\u308c\u3001\u5177\u4f53\u7684\u306a\u6d3b\u7528\u6cd5\u3084\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u30c7\u30a3\u30c3\u30d7\u682a\u5f0f\u4f1a\u793e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5ba4\u3067\u30d0\u30a4\u30c8\u6c42\u4eba\u30b5\u30a4\u30c8\u300c\u30d0\u30a4\u30c8\u30eb\u300d\u3067\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u6226\u7565\u3092\u62c5\u5f53\u3059\u308b\u85e4\u91ce \u4eae\u3055\u3093\u306e\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u306e\u6982\u8981\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\"\"<\/p>\n

KPI<\/strong>\u306f<\/strong>CPA<\/strong>\u306e\u6700\u9069\u5316<\/strong><\/h3>\n

\u30c7\u30a3\u30c3\u30d7\u682a\u5f0f\u4f1a\u793e\uff08\u4ee5\u4e0b\u3001\u30c7\u30a3\u30c3\u30d7\uff09\u306f\u30011997\u5e74\u5275\u696d\u3002\u4ee5\u6765\u3001\u6c42\u4eba\u7cfb\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u3092\u4e3b\u8ef8\u4e8b\u696d\u306b\u6210\u9577\u3092\u7d9a\u3051\u30012013\u5e7412\u6708\u306b\u306f\u6771\u8a3c\u4e00\u90e8\u4e0a\u5834\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u540c\u793e\u306e\u4e3b\u529b\u30b5\u30a4\u30c8\u306e\uff11\u3064\u300c\u30d0\u30a4\u30c8\u30eb\u300d\u306f\u3001\u30d0\u30a4\u30c8\u6c42\u4eba\u306b\u7279\u5316\u3057\u305f\u6c42\u4eba\u30b5\u30a4\u30c8\u3067\u3001\u73fe\u5728\u306fWeb\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3001\u30a2\u30d7\u30ea\u3067\u30b5\u30fc\u30d3\u30b9\u3092\u5c55\u958b\u3001\u63b2\u8f09\u6c42\u4eba\u6570\u306f\u7d04170\u4e07\u3068\u65e5\u672c\u6700\u5927\u7d1a\u306e\u898f\u6a21\u3092\u8a87\u3063\u3066\u3044\u307e\u3059\u3002\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u4f01\u696d\u306e\u6c42\u4eba\u5e83\u544a\u3092\u63b2\u8f09\u3057\u3001\u305d\u308c\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\uff08\u6c42\u8077\u8005\uff09\u306b\u7121\u6599\u3067\u63d0\u793a\u3059\u308b\u306e\u304c\u30d0\u30a4\u30c8\u30eb\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u3002\u3053\u306e\u30e2\u30c7\u30eb\u3092\u7dad\u6301\u30fb\u767a\u5c55\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u30e6\u30fc\u30b6\u306e\u7372\u5f97\u3068\u6c42\u4eba\u3078\u306e\u5fdc\u52df\u4fc3\u9032\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u30d0\u30a4\u30c8\u30eb\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u90e8\u3067\u306f\u300c\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\uff08\u6c42\u8077\u8005\uff09\u3092\u96c6\u3081\u5fdc\u52df\u3092\u5897\u3084\u3059\u3053\u3068\u300d\u3092\u30df\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3001\u300cCPA\u306e\u6700\u9069\u5316\u300d\u3092KPI\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a\u3068\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5e83\u544a\u306e\u4f75\u7528\u304c\u5927\u5207<\/strong><\/h3>\n

\u30c7\u30a3\u30c3\u30d7\u304c\u30a2\u30d7\u30ea\u5185\u5e83\u544a\u3092\u958b\u59cb\u3057\u305f\u306e\u306f\u30012014\u5e74\u3002\u4ee5\u6765\u3001\u4e88\u7b97\u306f\u53f3\u80a9\u4e0a\u304c\u308a\u3067\u5897\u3048\u3066\u3044\u307e\u3059\u304c\u3001CPA\u306f2016\u5e743\u6708\u306b\u6bd4\u3079\u3066\u9806\u8abf\u306b\u6e1b\u5c11\u3057\u3001\u6982\u306d\u826f\u597d\u306a\u30e6\u30fc\u30b6\u7372\u5f97\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u3092\u652f\u3048\u3066\u3044\u308b\u306e\u304c\u3001\u300c\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a\u300d\u3068\u300c\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5e83\u544a\u300d\u3092\u4f75\u7528\u3059\u308b\u540c\u793e\u306e\u5e83\u544a\u6226\u7565\u3067\u3059\u3002<\/p>\n

\uff11\uff09\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a<\/strong><\/h5>\n

\u76ee\u7684\uff1a\u6c42\u4eba\u306b\u5fdc\u52df\u3059\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u30e6\u30fc\u30b6\u3092\u7372\u5f97\u3059\u308b\u3053\u3068<\/p>\n

\u30dd\u30a4\u30f3\u30c8\uff1a\u30e6\u30fc\u30b6\u306b\u5fdc\u52df\u3055\u308c\u3084\u3059\u3044\u5e83\u544a\u3068\u305d\u3046\u3067\u306a\u3044\u5e83\u544a\u304c\u3042\u308b\u3002\u4e21\u8005\u3092\u898b\u5206\u3051\u308b\u6307\u6a19\u3092\u8a2d\u3051\u3066\u65e9\u671f\u306b\u5bfe\u7b56\u3092\u8b1b\u3058\u308b\u3053\u3068\u304c\u91cd\u8981\u3002\u6307\u6a19\u306e\u4f8b\u3068\u3057\u3066\u306f\u300c\u5404\u30da\u30fc\u30b8\u968e\u5c64\u306e\u9077\u79fb\u7387\u300d\u300c\u5f53\u6708\u307e\u305f\u306f\u5f53\u65e5\u306e\u5fdc\u52df\u7387\u30fbCPA\u300d\u306a\u3069\u3002\"\"<\/p>\n

\uff12\uff09\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5e83\u544a<\/strong><\/h5>\n

\u76ee\u7684\uff1a\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a\u3067\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u306b\u6c42\u4eba\u3078\u306e\u5fdc\u52df\u3092\u4fc3\u3059\u3053\u3068<\/p>\n

\u30dd\u30a4\u30f3\u30c8\uff1a\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5e83\u544a\u3067\u7372\u5f97\u3057\u305f\u30e6\u30fc\u30b6\u306f\u80fd\u52d5\u7684\u306b\u306f\u5fdc\u52df\u3057\u306a\u3044\u50be\u5411\u306b\u3042\u308b\u306e\u3067\u3001 \u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5e83\u544a\u3092\u7528\u3044\u3066\u30e6\u30fc\u30b6\u306e\u80cc\u4e2d\u3092\u62bc\u3057\u3001 \u30a2\u30d7\u30ea\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5168\u4f53\u306e\u6700\u9069\u5316\u3092\u76ee\u6307\u3059\u307e\u305f\u3001\u85e4\u91ce\u6c0f\u306f\u300c\u30b9\u30de\u30db\u30a2\u30d7\u30ea\u5206\u6790\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0AppApe\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u65e5\u672c\u4eba\u306e\u5e73\u5747\u30a2\u30d7\u30ea\u6240\u6709\u6570\u304c80.36\u500b\u3067\u3042\u308b\u306e\u306b\u5bfe\u3057\u3066\u3001\uff11\u30f6\u6708\u306e\u30a2\u30d7\u30ea\u5e73\u5747\u8d77\u52d5\u6570\u304c25.56\u500b\u306b\u7559\u307e\u3063\u3066\u304a\u308a\u3001\u7d047\u5272\u306e\u30a2\u30d7\u30ea\u304c\u30e6\u30fc\u30b6\u306e\u624b\u5143\u306b\u3042\u3063\u3066\u3082\u8d77\u52d5\u3055\u308c\u3066\u3044\u306a\u3044\u3002\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u5fd8\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u9ad8\u3044\u3002\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u5f8c\u3082Push\u901a\u77e5\u3084\u30ea\u30c6\u30f3\u30b7\u30e7\u30f3\u5e83\u544a\u306a\u3069\u3092\u901a\u3058\u3066\u3001\u3053\u3061\u3089\u304b\u3089\u30e6\u30fc\u30b6\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3057\u3066\u3044\u304b\u306a\u3044\u3068\u3001\u305b\u3063\u304b\u304f\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3055\u308c\u305f\u30a2\u30d7\u30ea\u304c\u4f7f\u308f\u308c\u305a\u3001\u6c17\u3065\u3044\u305f\u3089\u524a\u9664\u3055\u308c\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u300d\u3068\u6307\u6458\u3057\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

Criteo in APP<\/strong>\u306e\u52b9\u679c\u306f\u30fb\u30fb\u30fb\uff1f<\/strong><\/h3>\n

\u30d0\u30a4\u30c8\u30eb\u3067\u306f\u3001\u30a2\u30d7\u30ea\u5185\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5e83\u544a\u3092\u3055\u3089\u306b\u5f37\u5316\u3059\u308b\u305f\u3081\u3001Criteo\u30a2\u30d7\u30ea\u5e83\u544a\uff08Criteo in APP\uff09\u3092\u5c0e\u5165\u3057\u3066\u3044\u307e\u3059\u3002\u72d9\u3044\u306f\u3001\u30d0\u30a4\u30c8\u30eb\u30a2\u30d7\u30ea\u3092\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u3057\u3066\u3044\u308b\u30e6\u30fc\u30b6\u306b\u5bfe\u3057\u3066\u3001\u95b2\u89a7\u5c65\u6b74\u7b49\u3092\u3082\u3068\u306b\u30aa\u30b9\u30b9\u30e1\u306e\u6c42\u4eba\u5e83\u544a\u3092\u914d\u4fe1\u3001\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3067\u30a2\u30d7\u30ea\u306e\u4ed5\u4e8b\u8a73\u7d30\u30da\u30fc\u30b8\u3078\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3002Criteo in APP\u306e\u52b9\u679c\u306f\u6b74\u7136\u3067\u3001\u4ed6\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5e83\u544a\u3068\u6bd4\u8f03\u3057\u3066CTR\u306f\u7d044\u500d\u3001CVR\u3082\u5e73\u5747\u4e26\u3092\u9054\u6210\u3057\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u3092\u3088\u308a\u52b9\u7387\u7684\u306b\u4ed5\u4e8b\u8a73\u7d30\u30da\u30fc\u30b8\u306b\u8a98\u5c0e\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\"\"<\/p>\n

\u307e\u305f\u3001CPC\u306f\u4ed6\u306e\u30ea\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5e83\u544a\u3068\u6bd4\u8f03\u3057\u3066\u7d04\u534a\u5206\u306b\u3002 CPC\u304c\u4f4e\u304f\u3001\u8a98\u5c0e\u7387\u3082\u9ad8\u304fCVR\u3082\u5e73\u5747\u4e26\u307f\u3067\u3042\u308b\u3053\u3068\u304b\u3089\u3001\u3088\u308a\u5b89\u4fa1\u306b\u591a\u304f\u306eCV\u3092\u7372\u5f97\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u85e4\u91ce\u6c0f\u306fCriteo in APP\u306b\u3064\u3044\u3066\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u512a\u308c\u3066\u3044\u308b\u3002Darwin\u3001DaVinch\u3067\u306e\u81ea\u52d5\u5316\u3068\u3068\u3082\u306b\u3001\u8868\u793a\u3055\u305b\u308b\u9805\u76ee\u306e\u7cbe\u67fb\u3001\u9806\u756a\u3001\u30ed\u30b4\u306e\u5927\u304d\u3055\u306a\u3069\u3001\u4eba\u306e\u624b\u3092\u5165\u308c\u3089\u308c\u308b\u90e8\u5206\u3067\u306e\u6539\u5584\u52b9\u679c\u304c\u5927\u304d\u3044\u300d\u3068\u8ff0\u3079\u3001Criteo in APP\u3092\u9ad8\u304f\u8a55\u4fa1\u3057\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u7de0\u3081\u304f\u304f\u308a\u307e\u3057\u305f\u3002<\/p>\n

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