{"id":9848,"date":"2019-03-28T12:38:32","date_gmt":"2019-03-28T16:38:32","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=9848"},"modified":"2020-12-21T16:52:54","modified_gmt":"2020-12-21T20:52:54","slug":"balanceforbetter%ef%bc%9acriteo%e3%80%81%e4%b8%96%e7%95%8c%e4%b8%ad%e3%81%ae%e3%82%aa%e3%83%95%e3%82%a3%e3%82%b9%e3%81%a7%e5%9b%bd%e9%9a%9b%e5%a5%b3%e6%80%a7%e3%83%87%e3%83%bc%e8%a8%98%e5%bf%b5","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/balanceforbetter%ef%bc%9acriteo%e3%80%81%e4%b8%96%e7%95%8c%e4%b8%ad%e3%81%ae%e3%82%aa%e3%83%95%e3%82%a3%e3%82%b9%e3%81%a7%e5%9b%bd%e9%9a%9b%e5%a5%b3%e6%80%a7%e3%83%87%e3%83%bc%e8%a8%98%e5%bf%b5\/","title":{"rendered":"#BalanceForBetter\uff1aCriteo\u3001\u4e16\u754c\u4e2d\u306e\u30aa\u30d5\u30a3\u30b9\u3067\u56fd\u969b\u5973\u6027\u30c7\u30fc\u8a18\u5ff5\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac"},"content":{"rendered":"

 <\/p>\n

2019\u5e74\u306e\u56fd\u969b\u5973\u6027\u30c7\u30fc\u306f\u3001Criteo\u304c\u3053\u308c\u307e\u3067\u884c\u3063\u3066\u304d\u305f\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u3001\u305d\u3057\u3066\u5c06\u6765\u306e\u76ee\u6a19\u306b\u3064\u3044\u3066\u518d\u8a8d\u8b58\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u91cd\u8981\u306a\u65e5\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\u5973\u6027\u306b\u3068\u3063\u3066\u3001\u6628\u5e742018\u5e74\u306f\u91cd\u8981\u306a\u5e74\u3067\u3057\u305f\u3002\u7c73\u56fd\u9023\u90a6\u8b70\u4f1a\u9078\u6319\u306b\u51fa\u99ac\u3057\u305f\u5973\u6027\u5019\u88dc\u8005\u306e\u6570\u306f\u904e\u53bb\u6700\u591a\u3092\u8a18\u9332\u3057\u3001\u305d\u306e\u7d50\u679c\u3001\u5973\u6027\u8b70\u54e1\u306e\u6570\u3082\u904e\u53bb\u6700\u591a\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u4e16\u754c\u4e2d\u3067\u5973\u6027\u306e\u6d3b\u8e8d\u306b\u3088\u308a\u591a\u304f\u306e\u300c\u5973\u6027\u521d\u300d\u304c\u6210\u3057\u9042\u3052\u3089\u308c\u3001\u3055\u307e\u3056\u307e\u306a\u56fd\u3084\u7d44\u7e54\u304c\u5973\u6027\u3068\u305d\u306e\u5bb6\u65cf\u3092\u652f\u3048\u308b\u305f\u3081\u306b\u91cd\u8981\u306a\u7b2c\uff11\u6b69\u3092\u8e0f\u307f\u51fa\u3057\u305f\uff11\u5e74\u3067\u3082\u3042\u308a\u307e\u3057\u305f\u3002\u3057\u304b\u3057\u305d\u306e\u4e00\u65b9\u3067\u3001\u4e16\u754c\u306b\u306f\u3044\u307e\u3060\u306b\u7537\u5973\u5e73\u7b49\u3068\u306f\u7a0b\u9060\u3044\u72b6\u6cc1\u304c\u7d9a\u3044\u3066\u3044\u308b\u306e\u3082\u4e8b\u5b9f\u3067\u3059\u3002<\/p>\n

\u305f\u3068\u3048\u3070\u3001\u7537\u5973\u306e\u53ce\u5165\u683c\u5dee\u306f\u4f9d\u7136\u3068\u3057\u3066\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002\u5e73\u7b49\u3068\u30d0\u30e9\u30f3\u30b9\u306e\u3068\u308c\u305f\u793e\u4f1a\u306e\u5b9f\uff08#BalanceForBetter\uff09\u306b\u5411\u3051\u3001\u79c1\u305f\u3061\u306f\u4eca\u5f8c\u3055\u307e\u3056\u307e\u306a\u8ab2\u984c\u3092\u89e3\u6c7a\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5e78\u3044\u306b\u3082\u4e16\u754c\u306b\u306f\u3001\u3053\u306e\u9053\u3092\u30ea\u30fc\u30c9\u3059\u308b\u7d20\u6674\u3089\u3057\u3044\u591a\u304f\u306e\u4ef2\u9593\u304c\u3044\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n

\u300c#BalanceforBetter\u300d\u5b9f\u73fe\u306e\u305f\u3081\u306e\u30aa\u30fc\u30d7\u30f3\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3<\/strong><\/h3>\n

Criteo\u306f\u3001\u300c\u30d0\u30e9\u30f3\u30b9\u306e\u3068\u308c\u305f\u4e16\u754c\u300d\u306f\u4eca\u3088\u308a\u3082\u5fc5\u305a\u7d20\u6674\u3089\u3057\u3044\u4e16\u754c\u306b\u306a\u308b\u3068\u4fe1\u3058\u3001\u305d\u308c\u3092\u5b9f\u73fe\u3059\u308b\u305f\u3081\u306b\u3001\u79c1\u305f\u3061\u306f\u7686\u3001\u81ea\u8eab\u306b\u4e0e\u3048\u3089\u308c\u305f\u5f79\u5272\u3092\u679c\u305f\u3059\u3079\u304d\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e00\u74b0\u3068\u3057\u3066Criteo\u306f\u3001\u56fd\u9023\u5973\u6027\u6a5f\u95a2\u304c\u30b8\u30a7\u30f3\u30c0\u30fc\u5e73\u7b49\u3092\u4fc3\u3059\u305f\u3081\u306e\u884c\u52d5\u3092\u547c\u3073\u304b\u3051\u308b\u300c\u56fd\u969b\u5973\u6027\u30c7\u30fc\uff08\u7d4c\u6e08\u3001\u6587\u5316\u3001\u653f\u6cbb\u3001\u793e\u4f1a\u9762\u3067\u306e\u5973\u6027\u306e\u6d3b\u8e8d\u3092\u795d\u3046\u4e16\u754c\u7684\u306a\u8a18\u5ff5\u65e5\uff09\u300d\u3092\u652f\u6301\u3057\u3066\u304a\u308a\u3001\u4eca\u5e74\u306e\u56fd\u969b\u5973\u6027\u8a18\u5ff5\u30c7\u30fc\u306b\u306f\u3001\u8077\u5834\u3067\u3088\u304f\u898b\u3089\u308c\u308b\u30b8\u30a7\u30f3\u30c0\u30fc\u30d0\u30a4\u30a2\u30b9\u306b\u3064\u3044\u3066\u5404\u30aa\u30d5\u30a3\u30b9\u3067\u8a71\u3057\u5408\u3046\u3068\u3068\u3082\u306b\u3001\u305d\u306e\u554f\u984c\u3092\u6253\u958b\u3059\u3079\u304f\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3057\u307e\u3057\u305f\u3002<\/p>\n

Criteo\u30d0\u30eb\u30bb\u30ed\u30ca\u30aa\u30d5\u30a3\u30b9\uff08\u30e8\u30fc\u30ed\u30c3\u30d1\u3001\u4e2d\u6771\u3001\u30a2\u30d5\u30ea\u30ab\u306e\u4e2d\u5805\u4f01\u696d\u5411\u3051\u30de\u30fc\u30b1\u30c3\u30c8\u62c5\u5f53\u30c1\u30fc\u30e0\u306e\u62e0\u70b9\uff09\u3067\u3082\u3001\u56fd\u969b\u5973\u6027\u30c7\u30fc\u306b\u3061\u306a\u3093\u3067\u3055\u307e\u3056\u307e\u306a\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u30d1\u30cd\u30eb\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u304c\u884c\u308f\u308c\u305f\u307b\u304b\u3001\u30d4\u30f3\u30ad\u30d5\u30a3\u30b1\u30fc\u30b7\u30e7\u30f3\uff08pinkification\uff1d\u30d4\u30f3\u30af\u5316\uff09<\/a>\u3001\u7a4d\u6975\u7684\u5dee\u5225\u3001\u6d3b\u52d5\u306b\u307e\u3064\u308f\u308b\u8aa4\u89e3\u306b\u3064\u3044\u3066\u3001\u6216\u3044\u306f\u30b8\u30a7\u30f3\u30c0\u30fc\u5e73\u7b49\u306e\u672a\u6765\u3092\u30c6\u30fc\u30de\u306b\u8a71\u3057\u5408\u3044\u3001Criteo\u304c\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30d9\u30eb\u6216\u3044\u306f\u30ed\u30fc\u30ab\u30eb\u30ec\u30d9\u30eb\u3067\u3069\u306e\u3088\u3046\u306a\u8ca2\u732e\u304c\u3067\u304d\u308b\u304b\u306b\u3064\u3044\u3066\u610f\u898b\u4ea4\u63db\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u307e\u305f\u3001\u56fd\u969b\u5973\u6027\u30c7\u30fc\u306e\u9031\u306b\u306fCriteo Cares\u306e\u30e1\u30f3\u30d0\u30fc\u306b\u3088\u308bTed Talks\u3084\u30c9\u30ad\u30e5\u30e1\u30f3\u30bf\u30ea\u30fc\u306e\u4e0a\u6620\u3001\u30e8\u30ac\u306e\u30ec\u30c3\u30b9\u30f3\u3001\u30dc\u30e9\u30f3\u30c6\u30a3\u30a2\u6d3b\u52d5\u3082\u884c\u308f\u308c\u305f\u307b\u304b\u3001\u300cBalance For Better\u300d\u3092\u30c6\u30fc\u30de\u306b\u3057\u305f\u8aad\u66f8\u30af\u30e9\u30d6\u3082\u767a\u8db3\u3057\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u56fd\u969b\u5973\u6027\u30c7\u30fc\u3092\u5206\u304b\u3061\u5408\u3046<\/strong><\/h3>\n

\u3055\u3089\u306bCriteo\u30d0\u30eb\u30bb\u30ed\u30ca\u30aa\u30d5\u30a3\u30b9\u3067\u306f\u3001\u30b8\u30a7\u30f3\u30c0\u30fc\u5e73\u7b49\u306b\u5411\u3051\u3066\u82e5\u3044\u4e16\u4ee3\u304c\u62c5\u3046\u3079\u304d\u5f79\u5272\u306b\u3064\u3044\u3066\u4f1d\u3048\u308b\u305f\u3081\u306b\u5730\u57df\u306e\u5b66\u6821\u3092\u8a2a\u308c\u3001\u6559\u80b2\u76ee\u7684\u306e\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3082\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u307e\u305f\u3001\u9031\u306e\u7de0\u3081\u304f\u304f\u308a\u306b\u306f\u3001\u5730\u5143\u30d0\u30eb\u30bb\u30ed\u30ca\u306e\u30dd\u30f3\u30da\u30a6\u30fb\u30d5\u30a1\u30d6\u30e9\u5927\u5b66\u3084Vistaprint\u793e\u3001Strands\u793e\u304b\u3089\u30b2\u30b9\u30c8\u30b9\u30d4\u30fc\u30ab\u30fc\u3092\u62db\u304d\u3001\u4ed6\u306e\u4f01\u696d\u3067\u306e\u53d6\u308a\u7d44\u307f\u3084\u7d4c\u9a13\u3001\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u306b\u3064\u3044\u3066\u8a71\u3057\u3066\u3082\u3089\u3044\u307e\u3057\u305f\u3002<\/p>\n

\u305d\u3057\u3066\u6700\u5f8c\u306f\u30aa\u30d5\u30a3\u30b9\u306b\u30d5\u30a9\u30c8\u30d6\u30fc\u30b9\u3092\u8a2d\u7f6e\u3057\u3066\u3001\u30ab\u30c3\u30d7\u30b1\u30fc\u30ad\u3068\u30b9\u30d1\u30fc\u30af\u30ea\u30f3\u30b0\u30ef\u30a4\u30f3\u3067\u56fd\u969b\u5973\u6027\u30c7\u30fc\u3092\u795d\u3044\u3001\u30e9\u30c3\u30d5\u30eb\uff08\u304f\u3058\u4ed8\u304d\u52df\u91d1\uff09\u3092\u884c\u3044\u307e\u3057\u305f\u3002\u30e9\u30c3\u30d5\u30eb\u306e\u5bc4\u9644\u91d1\u306f\u3059\u3079\u3066Ana Bella\u57fa\u91d1<\/a>\u306b\u5bc4\u9644\u3055\u308c\u3001\u6700\u7d42\u7684\u306a\u5bc4\u9644\u91d1\u984d\u306fCriteo Cares Program\u306b\u5339\u6575\u3059\u308b\u307e\u3067\u306b\u4e0a\u308a\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u56fd\u969b\u5973\u6027\u30c7\u30fc\u306e\u63a8\u9032\u3092\u6210\u529f\u3055\u305b\u308b\u9375\u306f\u3001\u4e00\u4f53\u3068\u306a\u3063\u3066\u6d3b\u52d5\u3059\u308b\u3053\u3068\u3001\u305d\u3057\u3066\u30b8\u30a7\u30f3\u30c0\u30fc\u5e73\u7b49\u306e\u8ab2\u984c\u3092\u81ea\u5206\u306e\u4e8b\u3068\u3057\u3066\u6349\u3048\u3066\u53d6\u308a\u7d44\u3080\u3053\u3068\u3067\u3059\u3002\u4e16\u754c\u7684\u306a\u30d5\u30a7\u30df\u30cb\u30b9\u30c8\u3067\u3001\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u517c\u6d3b\u52d5\u5bb6\u3067\u3082\u3042\u308b\u30b0\u30ed\u30ea\u30a2\u30fb\u30b9\u30bf\u30a4\u30cd\u30e0\uff08Gloria Steine\uff09\u6c0f\u306f\u6b21\u306e\u3088\u3046\u306b\u8a9e\u3063\u3066\u3044\u307e\u3059\u3002\u300c\u5e73\u7b49\u306b\u7acb\u3061\u5411\u304b\u3046\u5973\u6027\u306e\u7269\u8a9e\u306f\u30011\u4eba\u306e\u30d5\u30a7\u30df\u30cb\u30b9\u30c8\u3060\u3051\u306e\u3082\u306e\u3067\u3082\u30011\u3064\u306e\u7d44\u7e54\u3060\u3051\u306e\u3082\u306e\u3067\u3082\u3042\u308a\u307e\u305b\u3093\u3002\u4eba\u6a29\u3092\u5c0a\u91cd\u3059\u308b\u4eba\u3059\u3079\u3066\u306e\u7269\u8a9e\u3067\u3059\u300d\u3002<\/p>\n

\u56fd\u969b\u5973\u6027\u30c7\u30fc\u306f\u4eca\u3084\u3001\u4e16\u754c\u4e2d\u306e\u3059\u3079\u3066\u306e\u4eba\u306b\u95a2\u308f\u308b\u8ab2\u984c\u3068\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

  2019\u5e74\u306e\u56fd\u969b\u5973\u6027\u30c7\u30fc\u306f\u3001Criteo\u304c\u3053\u308c\u307e\u3067\u884c\u3063\u3066\u304d\u305f\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u3001\u305d\u3057\u3066\u5c06\u6765\u306e\u76ee\u6a19\u306b 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