{"id":9899,"date":"2019-04-09T10:36:45","date_gmt":"2019-04-09T14:36:45","guid":{"rendered":"http:\/\/www.criteo.com\/jp\/?p=9899"},"modified":"2021-01-13T12:43:11","modified_gmt":"2021-01-13T16:43:11","slug":"%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-idc%ef%bc%9acriteo%e3%80%81%e5%ba%83%e5%91%8a%e3%82%bd%e3%83%95%e3%83%88%e3%82%a6%e3%82%a7%e3%82%a2%e3%81%ae%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%83%e3%83%88","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/jp\/blog\/%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88-idc%ef%bc%9acriteo%e3%80%81%e5%ba%83%e5%91%8a%e3%82%bd%e3%83%95%e3%83%88%e3%82%a6%e3%82%a7%e3%82%a2%e3%81%ae%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%83%e3%83%88\/","title":{"rendered":"[\u30ec\u30dd\u30fc\u30c8] IDC\uff1aCriteo\u3001\u5e83\u544a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u3067No.1\u306b"},"content":{"rendered":"<p>2018\u5e749\u67087\u65e5\u3001IDC\u306e\u696d\u754c\u30a2\u30ca\u30ea\u30b9\u30c8\u3067\u3042\u308b<a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=PRF002841\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ab\u30eb\u30b9\u30c6\u30f3\u30fb\u30ef\u30a4\u30c7\uff08Karsten Weide\uff09\u6c0f<\/a>\uff08<a href=\"http:\/\/twitter.com\/KarstenW\" target=\"_blank\" rel=\"noopener noreferrer\">@KarstenW<\/a>\uff09\u304c\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\u306b\u95a2\u3059\u308b\u30ec\u30dd\u30fc\u30c8\u300c<a href=\"https:\/\/www.criteo.com\/digital-marketing-reports\/report-idc-criteo-1-for-market-share-in-advertising-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">Worldwide Digital Advertising Software Market Shares, 2017:<\/a><a href=\"https:\/\/www.criteo.com\/digital-marketing-reports\/report-idc-criteo-1-for-market-share-in-advertising-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">Despite Intense M&amp;A Activity, Ad Tech Still a Fragmented Market\uff082017\u5e74\u306e\u4e16\u754c\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\uff1aM&amp;A\u304c\u6d3b\u767a\u306b\u884c\u308f\u308c\u308b\u4e2d\u3067\u3001\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306f\u4eca\u3082\u306a\u304a\u5206\u65ad\u72b6\u614b\uff09\uff08DOC #US44240218\uff09<\/a>\u300d\u3092\u516c\u958b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u3053\u306e\u5206\u91ce\u3067\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2No.1\u306b\u9078\u3070\u308c\u305f\u306e\u304cCriteo\u3067\u3059\u3002<\/p>\n<p>\u5e83\u544a\u304a\u3088\u3073\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5e02\u5834\u306f\u3001\u4eca\u307e\u3055\u306b\u6df7\u6c8c\u3068\u3057\u305f\u72b6\u6cc1\u306b\u3042\u308a\u307e\u3059\u3002ChiefMartec\u3067\u306f\u3001\u4e16\u754c\u306b\u306f<a href=\"https:\/\/chiefmartec.com\/2018\/04\/marketing-technology-landscape-supergraphic-2018\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u7d047,000\u3082\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d9\u30f3\u30c0\u30fc<\/a>\u304c\u5b58\u5728\u3059\u308b\u3068\u5831\u544a\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u5f62\u5f0f\u4e0a\u306e\u7406\u7531\u3067\u3053\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306b\u5206\u985e\u3055\u308c\u305f\u30d9\u30f3\u30c0\u30fc\u3084\u8abf\u67fb\u4f1a\u793e\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30a2\u30c9\u30c6\u30af\u696d\u754c\u3067\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u304c\u8d77\u3053\u308b\u30da\u30fc\u30b9\u304c\u52a0\u901f\u3059\u308b\u306b\u4f34\u3063\u3066\u3001\u3053\u3046\u3057\u305f\u5206\u985e\u306f\u6025\u901f\u306b\u610f\u5473\u3092\u5931\u3044\u3064\u3064\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Criteo\u3067\u306f\u9700\u8981\u5074\u30fb\u4f9b\u7d66\u5074\u306e\u4e21\u65b9\u3092\u7d44\u307f\u5408\u308f\u305b\u306a\u304c\u3089\u3001\u30aa\u30fc\u30d7\u30f3\u30a6\u30a7\u30d6\u5168\u4f53\u3067\u5e83\u544a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u304c\u3001Criteo\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306fSSP\u3084DSP\u306e\u3088\u3046\u306b\u7c21\u5358\u306b\u8aac\u660e\u3067\u304d\u308b\u3088\u3046\u306a\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u4eca\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u696d\u754c\u30a2\u30ca\u30ea\u30b9\u30c8\u304c\u30a2\u30c9\u30c6\u30af\u5e02\u5834\u3092\u5b9a\u91cf\u5316\u3057\u305f\u521d\u3081\u3066\u306e\u8a66\u307f\u3067\u3059\u3002\u30a2\u30c9\u30c6\u30af\u5e02\u5834\u306f\u73fe\u5728\u3001Google\uff0fFacebook\u306e\u8907\u5360\u306b\u3088\u3063\u3066\u7d71\u5408\u30fb\u652f\u914d\u3055\u308c\u3001Amazon\u304c\u52e2\u3044\u3092\u5897\u3057\u3064\u3064\u3042\u308b\u6df7\u6c8c\u3068\u3057\u305f\u72b6\u6cc1\u306b\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u3093\u306a\u4e2d\u3067Criteo\u306f\u300c\u5e83\u544a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u300d\u306eNo.1\u306e\u5ea7\u306b\u8f1d\u3044\u305f\u306e\u3067\u3059\u3002<\/p>\n<div class=\"header-right-col\">\n<div class=\"authors-list-wrapper\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9908\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/04\/Total-Market-JP-min.png\" alt=\"\" width=\"744\" height=\"462\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/04\/Total-Market-JP-min.png 744w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/04\/Total-Market-JP-min-300x186.png 300w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/p>\n<\/div>\n<\/div>\n<p>\u51fa\u5178\uff1a\u56f31\u3001Worldwide Digital Advertising Software Market Shares\uff082017\u5e74\u306e\u4e16\u754c\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30de\u30fc\u30b1\u30c3\u30c8\u30b7\u30a7\u30a2\uff09\u30012017\u5e74\u3001IDC\uff08DOC #US44240218, 07-SEP-2018\uff09\u3001\u8a31\u53ef\u3092\u5f97\u3066\u518d\u4f5c\u6210\u30022017\u5e74\u5ea6\u30b7\u30a7\u30a2\uff08%\uff09\u3001\u53ce\u76ca(100\u4e07\u30c9\u30eb)\u3001\u304a\u3088\u3073\u6210\u9577\u7387\uff08%\uff09<\/p>\n<p>\u672c\u30ea\u30dd\u30fc\u30c8\u306e\u8457\u8005\u3067\u3042\u308bIDC\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u304a\u3088\u3073\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u62c5\u5f53\u526f\u793e\u9577\u3001<a href=\"https:\/\/www.idc.com\/getdoc.jsp?containerId=PRF002841\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ab\u30eb\u30b9\u30c6\u30f3\u30fb\u30ef\u30a4\u30c7\u6c0f<\/a>\uff08<a href=\"https:\/\/twitter.com\/karstenw\" target=\"_blank\" rel=\"noopener noreferrer\">@karstenw<\/a>\uff09\u306f\u3001\u6b21\u306e\u3088\u3046\u306b\u8a9e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><em>\u300cCriteo\u306f\u4eca\u56de\u3001\u5f0a\u793e\u304c\u521d\u3081\u3066\u884c\u3063\u305f\u5e83\u544a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u30d9\u30f3\u30c0\u30fc\u306e\u5206\u6790\u306b\u304a\u3044\u3066\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30ea\u30fc\u30c0\u30fc\u306b\u9078\u3070\u308c\u307e\u3057\u305f\u3002\u305d\u306e\u6c7a\u5b9a\u8981\u56e0\u306f\u3001\u4e3b\u306b\u540c\u793e\u304c\u904e\u53bb13\u5e74\u9593\u306b\u308f\u305f\u308a\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3067\u7bc9\u304d\u4e0a\u3052\u3066\u304d\u305f\u78ba\u56fa\u305f\u308b\u5730\u4f4d\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u30a8\u30f3\u30c9\u30c4\u30fc\u30a8\u30f3\u30c9\u306e\u30d9\u30f3\u30c0\u30fc\u3068\u3057\u3066\u30d6\u30e9\u30f3\u30c9\u3068\u30d1\u30d6\u30ea\u30c3\u30b7\u30e3\u30fc\u306e\u4e21\u65b9\u306b\u305d\u306e\u4ed6\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u304d\u305f\u3053\u3068\u3082\u5927\u304d\u304f\u5bc4\u4e0e\u3057\u3066\u3044\u307e\u3059\u3002<\/em><\/p>\n<h3><strong>\u30ec\u30dd\u30fc\u30c8\u3067\u8a73\u8ff0\u3055\u308c\u3066\u3044\u308b\u91cd\u8981\u306a\u30c8\u30ec\u30f3\u30c9<\/strong><\/h3>\n<ul>\n<li>\u73fe\u5728\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u306e\u5206\u91ce\u306f\u975e\u5e38\u306b\u6df7\u6c8c\u3068\u3057\u305f\u72b6\u6cc1\u306b\u3042\u308a\u3001M&amp;A\u304c\u6d3b\u767a\u306b\u884c\u308f\u308c\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u4e0a\u4f4d15\u793e\u306e\u30d9\u30f3\u30c0\u30fc\u306b\u3088\u308b\u5360\u6709\u7387\u304c\u5e02\u5834\u5168\u4f53\u306e40%\u306b\u3082\u9054\u3057\u3066\u3044\u306a\u3044\u3002<\/li>\n<li>\u5e83\u544a\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u5e02\u5834\u306e\u898f\u6a21\u306f\u30012016\u5e74\u306e92\u5104\u30c9\u30eb\u304b\u30892017\u5e74\u306e127\u5104\u30c9\u30eb\u3068\u306a\u308a\u3001\u524d\u5e74\u6bd438%\u306e\u6210\u9577\u3092\u898b\u305b\u3066\u3044\u308b\u3002<\/li>\n<li>\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u58f2\u4e0a\uff08TAC\u3092\u9664\u304f\uff09\u306f\u30012017\u5e74\u306e\u5e83\u544a\u652f\u51fa\u306e\u3046\u30614.7%\u3092\u5360\u3081\u3066\u304a\u308a\u30012016\u5e74\u306e4.0%\u304b\u3089\u4e0a\u6607\u3002IDC\u3067\u306f\u30012022\u5e74\u307e\u3067\u306b\u3053\u308c\u304c7.8%\u307e\u3067\u62e1\u5927\u3059\u308b\u3068\u4e88\u6e2c\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u8981\u56e0\u306f\u5e83\u544a\u652f\u51fa\u306e\u5897\u52a0\uff082016\u5e74\u30682017\u5e74\u306e\u6bd4\u8f03\u3067+19%\uff09\u3001\u304a\u3088\u3073\u81ea\u52d5\u5316\u306e\u52a0\u901f\u306b\u3088\u308b\u5f93\u6765\u306e\u30c6\u30ec\u30d3\u5e83\u544a\u304b\u3089\u30c7\u30b8\u30bf\u30eb\u30d3\u30c7\u30aa\u5e83\u544a\uff08\u30b3\u30cd\u30af\u30c6\u30c3\u30c9TV\uff09\u3078\u306e\u79fb\u884c\u3068\u3057\u3066\u3044\u308b\u3002<\/li>\n<\/ul>\n<h4><strong>\u30aa\u30f3\u30c7\u30de\u30f3\u30c9\u306e\u30a6\u30a7\u30d3\u30ca\u30fc\u3092\u3054\u89a7\u304f\u3060\u3055\u3044<\/strong><\/h4>\n<p>\u30a2\u30c9\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u5c06\u6765\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u3001IDC\u306e\u30c7\u30b8\u30bf\u30eb\u30e1\u30c7\u30a3\u30a2\u304a\u3088\u3073\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30f3\u30e1\u30f3\u30c8\u62c5\u5f53\u526f\u793e\u9577\u306e\u30ab\u30eb\u30b9\u30c6\u30f3\u30fb\u30ef\u30a4\u30c7\uff08Karsten Weide\uff09\u6c0f\u3068\u3001Criteo\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u4e0a\u7d1a\u526f\u793e\u9577\u306e\u30b8\u30a7\u30f3\u30fb\u30a6\u30a7\u30e9\u30f3\uff08Jen Whelan\uff09\u306b\u3088\u308b\u5bfe\u8ac7\u3092\u3054\u89a7\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u4e0b\u306e\u753b\u50cf\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u5c02\u7528\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"http:\/\/www2.criteo.com\/criteo-idc-webinar\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-9902\" src=\"http:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/04\/DsdifgNW0MAV1bz.jpg-large-300x157.jpeg\" alt=\"On demand webinar: adtech trends fireside chat with Karsten Weide \/ IDC and Jen Whelan \/SVP Marketing, Criteo\" width=\"300\" height=\"157\" srcset=\"https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/04\/DsdifgNW0MAV1bz.jpg-large-300x157.jpeg 300w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/04\/DsdifgNW0MAV1bz.jpg-large-768x402.jpeg 768w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/04\/DsdifgNW0MAV1bz.jpg-large-1024x536.jpeg 1024w, https:\/\/www.criteo.com\/jp\/wp-content\/uploads\/sites\/6\/2019\/04\/DsdifgNW0MAV1bz.jpg-large.jpeg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h4><strong>\u30ec\u30dd\u30fc\u30c8\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/strong><\/h4>\n<ul>\n<li>\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001Criteo\u304c\u30b5\u30fc\u30d3\u30b9\u306e\u4e00\u74b0\u3068\u3057\u3066\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u4ee5\u4e0b\u306e\u30d5\u30a9\u30fc\u30e0\u306b\u3054\u5165\u529b\u3044\u305f\u3060\u304d\u3001\u30ec\u30dd\u30fc\u30c8\u3092\u30ea\u30af\u30a8\u30b9\u30c8\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>2018\u5e749\u67087\u65e5\u3001IDC\u306e\u696d\u754c\u30a2\u30ca\u30ea\u30b9\u30c8\u3067\u3042\u308b\u30ab\u30eb\u30b9\u30c6\u30f3\u30fb\u30ef\u30a4\u30c7\uff08Karsten Weide\uff09\u6c0f\uff08@Kars [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":9904,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[128],"coauthors":[],"class_list":{"0":"post-9899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":true,"embed_is_pardot_form":true,"embed_pardot_form":"https:\/\/go.pardot.com\/l\/126241\/2018-09-24\/5p2mdv","form_thank_you_content":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2018\/09\/US44240218e_Criteo.pdf\" target=\"_blank\" rel=\"noopener\"><button class=\"button\">Dowload the report here<\/button><\/a><\/p>\n","podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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