{"id":16825,"date":"2021-12-14T01:37:51","date_gmt":"2021-12-14T01:37:51","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/customer-acquisition\/"},"modified":"2023-08-28T16:20:44","modified_gmt":"2023-08-28T16:20:44","slug":"customer-acquisition","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/customer-acquisition\/","title":{"rendered":"Customer Acquisition (\uace0\uac1d \ud68d\ub4dd)"},"featured_media":0,"template":"","class_list":{"0":"post-16825","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-c","6":"criteo-solution-customer-acquisition","7":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"abbr":"","anchor":"customer-acquisition","term_description":"

\uace0\uac1d \ud68d\ub4dd\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ud589\uc704\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ubc1c\uacac\ud558\uace0 \uc774\ub4e4\uc774 \uad6c\ub9e4\ub97c \ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294\ub370 \uc0ac\uc6a9\ub418\ub294 \uc624\ud504\ub77c\uc778\/\uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ubcf4\ud3b8\uc801\uc778 \uace0\uac1d \ud68d\ub4dd \ubc29\uc2dd\uc73c\ub85c\ub294 \ucf5c\ub4dc\ucf5c, \ub514\ub809\ud2b8 \uba54\uc77c \uadf8\ub9ac\uace0 \uc774\uba54\uc77c, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305, SEO, \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774, \uc720\ub8cc \uac80\uc0c9 \uad11\uace0 \ub4f1\uc758 \uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"

\ub300\uae30\uc5c5, \uc911\uc18c\uae30\uc5c5, \uc2a4\ud0c0\ud2b8\uc5c5, \ud68c\uc0ac\uc758 \uaddc\ubaa8\uc5d0 \uc0c1\uad00 \uc5c6\uc774, \uc810\uc810 \ub192\uc544\uc9c0\ub294 \uc131\uc7a5 \ubc0f \uc218\uc775 \ubaa9\ud45c\ub97c \ucda9\uc871\ud574\uc57c \ud558\ub294 \ud544\uc694\uc131 \ub54c\ubb38\uc5d0 \uae30\uc5c5\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc758 \ubc1c\uacac \ubc0f \uc804\ud658\uc744 \ubaa8\ub4e0 \ub514\uc9c0\ud138 \ud50c\ub79c\uc758 \uc911\uc694\ud55c \ubd80\ubd84\uc73c\ub85c \ud3ec\ud568\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ub298\ub0a0\uc758 \uc628\ub77c\uc778 \ud658\uacbd\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud68d\ub4dd\ud558\ub294 \uc77c\uc740 \uacb0\ucf54 \uac04\ub2e8\ud558\uc9c0\ub3c4 \uc27d\uc9c0\ub3c4 \uc54a\uc2b5\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc740 \uc5ec\ub7ec \uac00\uc9c0 \ub514\ubc14\uc774\uc2a4\uc640 \ucc44\ub110\uc744 \uc0ac\uc6a9\ud558\uace0, \uc218\ub9ce\uc740 \uad11\uace0\uc640 \ucf58\ud150\uce20\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \ub178\ucd9c\ub429\ub2c8\ub2e4. \uc801\uc808\ud55c \ube44\uc6a9\uc73c\ub85c \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub97c \uc0ac\uc6a9\ud574 \uc62c\ubc14\ub978 \uace0\uac1d\uc744 \ubc1c\uacac \ubc0f \uc720\ub3c4\ud558\ub294 \uc77c\uc740 \ub9cc\ub9cc\uce58 \uc54a\uc740 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n

\uc628\ub77c\uc778 \uace0\uac1d \ud68d\ub4dd \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589 \uc911\uc774\uac70\ub098, \uc9c4\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\ub294 \ub9c8\ucf00\ud130\ub77c\uba74, ROI \uadf9\ub300\ud654\ub97c \uc704\ud574 \uba87 \uac00\uc9c0 \ud560 \uc218 \uc788\ub294 \uc77c\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uba3c\uc800 \uc815\uc758\ub97c \ud655\uc778\ud574\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ud68d\ub4dd\uc774\ub780?<\/strong><\/h2>\n

\uace0\uac1d \ud68d\ub4dd\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ud589\uc704\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ubc1c\uacac\ud558\uace0 \uc774\ub4e4\uc774 \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294\ub370 \uc0ac\uc6a9\ub418\ub294 \uc624\ud504\ub77c\uc778\/\uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ubcf4\ud3b8\uc801\uc778 \uace0\uac1d \ud68d\ub4dd \ubc29\uc2dd\uc73c\ub85c\ub294 \ucf5c\ub4dc\ucf5c, \ub514\ub809\ud2b8 \uba54\uc77c, \uadf8\ub9ac\uace0 \uc774\uba54\uc77c, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305, SEO, \uc720\ub85c \ub514\uc2a4\ud50c\ub808\uc774, \uc720\ub8cc \uac80\uc0c9 \uad11\uace0 \ub4f1\uc758 \uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774 \uae00\uc5d0\uc11c\ub294 \uc628\ub77c\uc778 \uace0\uac1d \ud68d\ub4dd, \ud2b9\ud788 \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \uc911\uc810\uc744 \ub450\uaca0\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uae00\ub85c\ubc8c \ub9c8\ucf00\ud130\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ud68d\ub4dd \uc804\ub7b5\uc758 \uc77c\ubd80\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\uc81c, \uc0c8\ub85c\uc6b4 \uace0\uac1d \ud68d\ub4dd \ucea0\ud398\uc778\uc758 ROI\ub97c \ud5a5\uc0c1\ud558\uae30 \uc704\ud574 \uace0\ub824\ud574\uc57c \ud558\ub294 \uba87 \uac00\uc9c0 \uc694\uc18c\ub4e4\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc774\uc81c, \uc0c8\ub85c\uc6b4 \uace0\uac1d \ud68d\ub4dd \ucea0\ud398\uc778\uc758 ROI\ub97c \ud5a5\uc0c1\ud558\uae30 \uc704\ud574 \uace0\ub824\ud574\uc57c \ud558\ub294 \uba87 \uac00\uc9c0 \uc694\uc18c\ub4e4\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \ub370\uc774\ud130\uc640 \uae30\uc220 \ud655\uc778<\/h4>\n

\uace0\uac1d \ud68d\ub4dd \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc131\uacf5\uc740 \uc5b4\ub5a4 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294\uac00, \ub610 \uc5b4\ub5a4 \uc9c0\uc6d0 \uae30\uc220\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub290\ub0d0\uc5d0 \ub2ec\ub824\uc788\uc2b5\ub2c8\ub2e4. \uae30\uc874 \uace0\uac1d\ub4e4\ub85c\ubd80\ud130 \uc7a0\uc7ac \uace0\uac1d\uc744 \ubd84\ub9ac\ud558\uace0, \uad6c\ub9e4 \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud30c\uc545\ud558\uc5ec, \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4, \ube0c\ub77c\uc6b0\uc800 \ubc0f \uc571\uc5d0\uc11c \uc774\ub4e4\uc744 \ub530\ub77c\ub2e4\ub140\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc774\uc720 \ub54c\ubb38\uc5d0, \uc0c1\ub2f9\ud55c \uaddc\ubaa8\uc758 \uace0\uac1d \ub370\uc774\ud130 \ud480\uc744 \ubcf4\uc720\ud55c \uace0\uac1d \ud68d\ub4dd \uc194\ub8e8\uc158\uc744 \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \ud480 \uaddc\ubaa8\ub294 \ud074\uc218\ub85d \uc88b\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc138\ubd80\uc801\uc778 \ub0b4\uc6a9\ub3c4 \uc0b4\ud3b4\ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4. \uc77c\ubd80 \uc194\ub8e8\uc158\uc758 \uacbd\uc6b0 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\ub824\uba74 \ubcc4\ub3c4\uc758 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub3c4\ub85d \uc694\uad6c\ud569\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \uc194\ub8e8\uc158\uc774 \uba38\uc2e0 \ub7ec\ub2dd \uae30\uc220\uc744 \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\uc740 \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \ud480\uc5d0 \ub300\ud55c \ubd84\uc11d\uacfc \ucd5c\uc801\ud654\ub77c\ub294 \uce21\uba74\uc5d0\uc11c \ub9ce\uc740 \ub178\ub825\uacfc \ubd80\ub2f4\uc744 \ub35c\uc5b4\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc194\ub8e8\uc158\uc740 \ud589\ub3d9 \ub370\uc774\ud130\uc640 \uad6c\ub9e4 \ud328\ud134\uc5d0 \ub300\ud55c \uc138\ubd80\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uace0 \ubaa9\ud45c \ub300\ube44 \uc131\uacfc\uc5d0 \uae30\ubc18\ud574 \ucea0\ud398\uc778\uc744 \uc138\ubd80 \uc870\uc815\ud574\uc904 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \uc885\ud569\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uc5ec ROI\ub97c \uadf9\ub300\ud654\ud558\ub824\uba74 \uc815\uad50\ud55c \uba38\uc2e0 \ub7ec\ub2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

2. \ub3c4\ub2ec \ubc94\uc704\uc758 \uc815\ub7c9\ud654<\/h4>\n

\ucd5c\ub300\ud55c \ub9ce\uc740 \uc2e0\uaddc \uace0\uac1d\uc744 \ud68d\ub4dd\ud558\ub824\uba74, \uace0\uac1d \ud68d\ub4dd \ucea0\ud398\uc778\uc758 \ub3c4\ub2ec \ubc94\uc704\uac00 \ub113\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uad11\uace0\uac00 \ub124\ud2b8\uc6cc\ud06c \ud55c \uacf3\uc774\ub098 \uc775\uc2a4\uccb4\uc778\uc9c0 \uba87 \uacf3\uc5d0 \uc81c\ud55c\ub418\uc5b4 \uc788\uc9c0\ub294 \uc54a\uc740\uac00? \uc81c\ud734\ub9e4\uccb4\uc0ac\uc640\ub294 \uc5b4\ub5a4 \uad00\uacc4\uc778\uac00, \uc989 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc5d0\uac8c \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294\uac00? \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0 \uc9c0\uba74\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294\uac00?<\/p>\n

\uc774\ub7ec\ud55c \uc9c8\ubb38\uc5d0 \uae30\ubc18\ud574 \uc81c\ud734\ub9e4\uccb4\uc0ac \ub3c4\ub2ec \ubc94\uc704\uac00 \uac00\uc7a5 \uad11\ubc94\uc704\ud55c \uc194\ub8e8\uc158\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub798\uc57c \uad6c\ub9e4 \ud655\ub960\uc774 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\uc774 \uad6c\ub9e4 \ud65c\ub3d9\uc744 \ud558\uace0 \uc788\uc744 \ub54c \ub208\uc5d0 \uc798 \ub744\ub294 \uacf3\uc5d0 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3. \uc62c\ubc14\ub978 \uacfc\uae08 \ubaa8\ub378 \uc120\ud0dd<\/h4>\n

\uace0\uac1d \ud68d\ub4dd \ud504\ub85c\uadf8\ub7a8\uc740 \ubcf4\ud1b5 CPC \ub610\ub294 CPM \uae30\ubc18\uc758 \uacfc\uae08\uc81c\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ubb34\uc5c7\uc774 \ucd5c\uace0\uc758 \ubaa8\ub378\uc778\uc9c0\ub294 \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

CPC\ub294 \u201c\ud074\ub9ad\ub2f9 \ube44\uc6a9(Cost Per Click)”\uc744 \ub9d0\ud558\uba70 \ub204\uad70\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uacbd\uc6b0\uc5d0\ub9cc \uc9c0\ubd88\ud569\ub2c8\ub2e4. \ub9e4\ucd9c, \ud2b8\ub798\ud53d, \ud310\ub9e4 \ub4f1 \uc815\ud574\uc9c4 \uc131\uacfc \ubaa9\ud45c\uac00 \uc788\ub294 \uacbd\uc6b0\uc5d0\ub294 \ubcf4\ud1b5 CPC\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n

CPM\uc740 \u201c1,000\ud68c \ub178\ucd9c \ub2f9 \ube44\uc6a9(Cost Per Mille)\u201d\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uad11\uace0 \ud074\ub9ad \uc5ec\ubd80\uc640\ub294 \uad00\uacc4\uc5c6\uc774 \uad11\uace0 1\ucc9c \uac1c\uac00 \ub178\ucd9c\ub418\uba74 \uadf8\uc5d0 \ub300\ud574 \uc77c\uc815 \uae08\uc561\uc744 \uc9c0\ubd88\ud558\ub294 \uac81\ub2c8\ub2e4.<\/p>\n

ROI\uac00 \uc911\uc694\ud55c \ud575\uc2ec\uc131\uacfc\uc9c0\ud45c(KPI)\ub77c\uba74, CPC \uae30\ubc18\uc758 \uc694\uae08\uc81c\ub97c \uace0\ub824\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4\uc640 \uacb0\uacfc\ub97c \ubcf4\ub2e4 \ubc00\uc811\ud558\uac8c \ucd94\uc801\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

4. \ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud65c\uc6a9<\/h4>\n

\uc2dc\uc7a5 \uc870\uc0ac \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ub9de\ucda4\ud615 \uad11\uace0\ub294 \ub9e4\ucd9c\uacfc ROI\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc90d\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \ubbf8\uad6d \ub9c8\ucf00\ud130\uc758 88%\uac00 \ub9de\ucda4\ud654\ub97c \ud1b5\ud574 \uac00\uc2dc\uc801\uc778 \uc131\uacfc\ub97c \uc5bb\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc808\ubc18 \uc774\uc0c1\uc774 10%\uac00 \ub118\ub294 \ud5a5\uc0c1 \ud61c\ud0dd\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. (Evergage<\/a>)<\/p>\n

\ub300\ubd80\ubd84\uc758 \uace0\uac1d \ud68d\ub4dd \uc194\ub8e8\uc158\uc740 \uc815\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub9cc \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc815\uc758\ud574 \ub193\uc740 \uaddc\uce59\uc5d0 \uae30\ubc18\uc5d0 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud560 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad6c\ucd95\ud55c\ub2e4\ub294 \uac78 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc194\ub8e8\uc158\ub4e4\uc740 \ub2e4\uc774\ub098\ubbf9 \uc5ed\ub7c9\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc \uac00\uc7a5 \uc798 \ud314\ub9ac\ub294 \uc0c1\ud488\uc774\ub098 \uc218\ub3d9\uc73c\ub85c \uc81c\uacf5\ub418\ub294 \uc0c1\ud488 \ubaa9\ub85d\ub9cc \ud45c\uc2dc\ub97c \ud574\uc900\ub2e4\ub294 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ud68d\ub4dd \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub824\uba74, \ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub85c \uc5c5\uadf8\ub808\uc774\ub4dc\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub294 \uace0\uc720\ud55c \uad6c\ub9e4 \ud589\ub3d9\uacfc \uc0c1\ud488\uc5d0 \ub300\ud55c \uad00\uc2ec\ub3c4\uc5d0 \uae30\ubc18\ud574 \uac01 \uc7a0\uc7ac\uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\u00a0\ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654 \uae30\uc220<\/a>\uc740 \ube0c\ub79c\ub4dc\uac00 \uc815\ud55c \uc9c0\uce68\uc5d0 \uae30\ubc18\ud574 \ucd5c\uace0\uc758 \uc0c9\ucc44 \ubc30\ud569, \ub808\uc774\uc544\uc6c3, \ucf5c\ud22c\uc561\uc158(CTA)\ub97c \uc790\ub3d9\uc73c\ub85c \uc120\ud0dd\ud558\uc5ec \ubaa8\ub4e0 \uad11\uace0\uc5d0\uc11c \uc804\ud658\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

5. \uc0c1\ud488 \ucd94\ucc9c \uae30\uc220 \ud65c\uc6a9<\/h4>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uac70\uc758 \uc808\ubc18\uc5d0 \uac00\uae4c\uc6b4 \ub9e4\ucd9c\uc774 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc870\ud68c\ub418\uc9c0 \uc54a\uc740 \uc0c1\ud488\ub4e4\ub85c\ubd80\ud130 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc774 \uad11\uace0\ub97c \ubcf4\uc9c0 \uc54a\uc558\ub2e4\uba74 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc558\uc744 \uac83\uc774\ub77c\ub294 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\ud68d\ub4dd \ucea0\ud398\uc778\uc5d0 \uc0c1\ud488 \ucd94\ucc9c<\/a>\uc744 \ud3ec\ud568\uc2dc\ud0a4\ub294 \uac83\uc740 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc0c1\ud488 \ucd94\ucc9c \uae30\uc220\uc744 \ud1b5\ud574, \ubca0\uc2a4\ud2b8 \uc140\ub7ec \uc0c1\ud488\uc744 \ub2e8\uc21c\ud788 \ub098\uc5f4\ud574\ub193\ub294 \uac83 \ub9d0\uace0, \uace0\uac1d\ub4e4\uc774 \uad00\uc2ec\uc744 \uac00\uc9c8 \ub9cc\ud55c \ud2b9\ubcc4\ud55c \uc0c1\ud488\ub4e4\uc744 \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub450\ub97c \uc88b\uc544\ud558\ub294 \uace0\uac1d\uc5d0\uac8c \ubca0\uc2a4\ud2b8 \uc140\ub7ec \uc6d0\ud53c\uc2a4 \uad11\uace0\ub294 \ubcc4\ub2e4\ub978 \uc8fc\ubaa9\uc744 \ubc1b\uc9c0 \ubabb\ud558\uaca0\uc9c0\ub9cc, \ub2e4\uc591\ud55c \uad6c\ub450\uac00 \ud3ec\ud568\ub41c \uad11\uace0\ub77c\uba74 \uc0c8\ub85c\uc6b4 \uace0\uac1d \ud68d\ub4dd\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

6. \ube44\ub529\uc744 \ud1b5\ud55c \uc9c0\ucd9c \ucd5c\uc801\ud654<\/h4>\n

\ud68d\ub4dd \uc608\uc0b0\uc744 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae38 \uc6d0\ud558\uc2dc\ub098\uc694? \uadf8\ub807\ub2e4\uba74 \ube44\ub529 \uae30\uc220\uc744 \ud655\uc778\ud574\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. \ube44\ub529(Predictive bidding)\uc740 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574 \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ubd84\uc11d\ud558\uc5ec \uac01 \ub9e4\ucd9c\uc758 \ube44\uc6a9\uc744 \uc904\uc774\ub824\uba74 \uc5b8\uc81c \uc5bc\ub9c8\ub098 \ube44\ub529\ud574\uc57c \ud558\ub294\uc9c0\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.\u00a0\ube44\ub529<\/a>\uc740 \ub610\ud55c ROAS, CPO, COS \ub4f1\uacfc \uac19\uc740 \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \uae30\ubc18\ud574 \ubaa8\ub378\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\uc694\uc810: \uc131\uacf5\uc801\uc778 \uc628\ub77c\uc778 \uace0\uac1d \ud68d\ub4dd \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\ub294 \ubc29\ubc95<\/h2>\n

1.\ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uc591\uc758 \ub370\uc774\ud130\uc640 \uadf8\ub7ec\ud55c \ub370\uc774\ud130\ub97c \ubd84\uc11d \ubc0f \ucd5c\uc801\ud654\ud574\uc8fc\ub294 \uae30\uc220\uc744 \ud655\ubcf4\ud569\ub2c8\ub2e4.
\n2.\ucd5c\ub300\ud55c \uac00\uc7a5 \uad11\ubc94\uc704\ud55c \ub3c4\ub2ec \ubc94\uc704\ub97c \uc81c\uacf5\ud558\ub294 \uc194\ub8e8\uc158\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4.
\n3.\ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\ub294 \uc62c\ubc14\ub978 \uac00\uaca9 \ubaa8\ub378\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4.
\n4.\ub2e4\uc774\ub098\ubbf9 \ucd5c\uc801\ud654 \uae30\uc220\uc744 \uc0ac\uc6a9\ud574 \uac01 \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc0dd\uc131\ud569\ub2c8\ub2e4.
\n5.\uad6c\ub9e4 \uc804\ud658 \ud655\ub960\uc744 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc0c1\ud488 \ucd94\ucc9c \uae30\uc220\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4.
\n6.\uc608\uc0b0 \uc9c0\ucd9c\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ube44\ub529 \uae30\uc220\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"

\ub300\uae30\uc5c5, \uc911\uc18c\uae30\uc5c5, \uc2a4\ud0c0\ud2b8\uc5c5, \ud68c\uc0ac\uc758 \uaddc\ubaa8\uc5d0 \uc0c1\uad00 \uc5c6\uc774, \uc810\uc810 \ub192\uc544\uc9c0\ub294 \uc131\uc7a5 \ubc0f \uc218\uc775 \ubaa9\ud45c\ub97c \ucda9\uc871\ud574\uc57c \ud558\ub294 \ud544\uc694\uc131 \ub54c\ubb38\uc5d0 \uae30\uc5c5\ub4e4\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc758 \ubc1c\uacac \ubc0f \uc804\ud658\uc744 \ubaa8\ub4e0 \ub514\uc9c0\ud138 \ud50c\ub79c\uc758 \uc911\uc694\ud55c \ubd80\ubd84\uc73c\ub85c \ud3ec\ud568\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc624\ub298\ub0a0\uc758 \uc628\ub77c\uc778 \ud658\uacbd\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud68d\ub4dd\ud558\ub294 \uc77c\uc740 \uacb0\ucf54 \uac04\ub2e8\ud558\uc9c0\ub3c4 \uc27d\uc9c0\ub3c4 \uc54a\uc2b5\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc740 \uc5ec\ub7ec \uac00\uc9c0 \ub514\ubc14\uc774\uc2a4\uc640 \ucc44\ub110\uc744 \uc0ac\uc6a9\ud558\uace0, \uc218\ub9ce\uc740 \uad11\uace0\uc640 \ucf58\ud150\uce20\uc5d0 \uc9c0\uc18d\uc801\uc73c\ub85c \ub178\ucd9c\ub429\ub2c8\ub2e4. \uc801\uc808\ud55c \ube44\uc6a9\uc73c\ub85c \uc62c\ubc14\ub978 \uba54\uc2dc\uc9c0\ub97c \uc0ac\uc6a9\ud574 \uc62c\ubc14\ub978 \uace0\uac1d\uc744 \ubc1c\uacac \ubc0f \uc720\ub3c4\ud558\ub294 \uc77c\uc740 \ub9cc\ub9cc\uce58 \uc54a\uc740 \uc77c\uc785\ub2c8\ub2e4.<\/p>\n

\uc628\ub77c\uc778 \uace0\uac1d \ud68d\ub4dd \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc9c4\ud589 \uc911\uc774\uac70\ub098, \uc9c4\ud589\uc744 \uacc4\ud68d\ud558\uace0 \uc788\ub294 \ub9c8\ucf00\ud130\ub77c\uba74, ROI \uadf9\ub300\ud654\ub97c \uc704\ud574 \uba87 \uac00\uc9c0 \ud560 \uc218 \uc788\ub294 \uc77c\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uba3c\uc800 \uc815\uc758\ub97c \ud655\uc778\ud574\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ud68d\ub4dd\uc774\ub780?<\/strong><\/h2>\n

\uace0\uac1d \ud68d\ub4dd\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ud589\uc704\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ubc1c\uacac\ud558\uace0 \uc774\ub4e4\uc774 \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294\ub370 \uc0ac\uc6a9\ub418\ub294 \uc624\ud504\ub77c\uc778\/\uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ubcf4\ud3b8\uc801\uc778 \uace0\uac1d \ud68d\ub4dd \ubc29\uc2dd\uc73c\ub85c\ub294 \ucf5c\ub4dc\ucf5c, \ub514\ub809\ud2b8 \uba54\uc77c, \uadf8\ub9ac\uace0 \uc774\uba54\uc77c, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305, SEO, \uc720\ub85c \ub514\uc2a4\ud50c\ub808\uc774, \uc720\ub8cc \uac80\uc0c9 \uad11\uace0 \ub4f1\uc758 \uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc774 \uae00\uc5d0\uc11c\ub294 \uc628\ub77c\uc778 \uace0\uac1d \ud68d\ub4dd, \ud2b9\ud788 \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \uc911\uc810\uc744 \ub450\uaca0\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \uae00\ub85c\ubc8c \ub9c8\ucf00\ud130\uc758 \uc808\ubc18 \uc774\uc0c1\uc774 \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ud68d\ub4dd \uc804\ub7b5\uc758 \uc77c\ubd80\ub85c \ud65c\uc6a9\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\uc774\uc81c, \uc0c8\ub85c\uc6b4 \uace0\uac1d \ud68d\ub4dd \ucea0\ud398\uc778\uc758 ROI\ub97c \ud5a5\uc0c1\ud558\uae30 \uc704\ud574 \uace0\ub824\ud574\uc57c \ud558\ub294 \uba87 \uac00\uc9c0 \uc694\uc18c\ub4e4\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\uc774\uc81c, \uc0c8\ub85c\uc6b4 \uace0\uac1d \ud68d\ub4dd \ucea0\ud398\uc778\uc758 ROI\ub97c \ud5a5\uc0c1\ud558\uae30 \uc704\ud574 \uace0\ub824\ud574\uc57c \ud558\ub294 \uba87 \uac00\uc9c0 \uc694\uc18c\ub4e4\uc744 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \ub370\uc774\ud130\uc640 \uae30\uc220 \ud655\uc778<\/h4>\n

\uace0\uac1d \ud68d\ub4dd \ub9c8\ucf00\ud305 \uc804\ub7b5\uc758 \uc131\uacf5\uc740 \uc5b4\ub5a4 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294\uac00, \ub610 \uc5b4\ub5a4 \uc9c0\uc6d0 \uae30\uc220\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\ub290\ub0d0\uc5d0 \ub2ec\ub824\uc788\uc2b5\ub2c8\ub2e4. \uae30\uc874 \uace0\uac1d\ub4e4\ub85c\ubd80\ud130 \uc7a0\uc7ac \uace0\uac1d\uc744 \ubd84\ub9ac\ud558\uace0, \uad6c\ub9e4 \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \ud30c\uc545\ud558\uc5ec, \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4, \ube0c\ub77c\uc6b0\uc800 \ubc0f \uc571\uc5d0\uc11c \uc774\ub4e4\uc744 \ub530\ub77c\ub2e4\ub140\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc774\ub7ec\ud55c \ubaa8\ub4e0 \uc774\uc720 \ub54c\ubb38\uc5d0, \uc0c1\ub2f9\ud55c \uaddc\ubaa8\uc758 \uace0\uac1d \ub370\uc774\ud130 \ud480\uc744 \ubcf4\uc720\ud55c \uace0\uac1d \ud68d\ub4dd \uc194\ub8e8\uc158\uc744 \ucc3e\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ub370\uc774\ud130 \ud480 \uaddc\ubaa8\ub294 \ud074\uc218\ub85d \uc88b\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc138\ubd80\uc801\uc778 \ub0b4\uc6a9\ub3c4 \uc0b4\ud3b4\ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4. \uc77c\ubd80 \uc194\ub8e8\uc158\uc758 \uacbd\uc6b0 \ub370\uc774\ud130\uc5d0 \uc561\uc138\uc2a4\ud558\ub824\uba74 \ubcc4\ub3c4\uc758 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub3c4\ub85d \uc694\uad6c\ud569\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \uc194\ub8e8\uc158\uc774 \uba38\uc2e0 \ub7ec\ub2dd \uae30\uc220\uc744 \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uae30\uc220\uc740 \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \ud480\uc5d0 \ub300\ud55c \ubd84\uc11d\uacfc \ucd5c\uc801\ud654\ub77c\ub294 \uce21\uba74\uc5d0\uc11c \ub9ce\uc740 \ub178\ub825\uacfc \ubd80\ub2f4\uc744 \ub35c\uc5b4\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc194\ub8e8\uc158\uc740 \ud589\ub3d9 \ub370\uc774\ud130\uc640 \uad6c\ub9e4 \ud328\ud134\uc5d0 \ub300\ud55c \uc138\ubd80\uc801\uc778 \ubd84\uc11d\uc744 \uc81c\uacf5\ud558\uace0 \ubaa9\ud45c \ub300\ube44 \uc131\uacfc\uc5d0 \uae30\ubc18\ud574 \ucea0\ud398\uc778\uc744 \uc138\ubd80 \uc870\uc815\ud574\uc904 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \uc885\ud569\ud558\uace0 \uc9c0\uc18d\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uc5ec ROI\ub97c \uadf9\ub300\ud654\ud558\ub824\uba74 \uc815\uad50\ud55c \uba38\uc2e0 \ub7ec\ub2dd\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

2. \ub3c4\ub2ec \ubc94\uc704\uc758 \uc815\ub7c9\ud654<\/h4>\n

\ucd5c\ub300\ud55c \ub9ce\uc740 \uc2e0\uaddc \uace0\uac1d\uc744 \ud68d\ub4dd\ud558\ub824\uba74, \uace0\uac1d \ud68d\ub4dd \ucea0\ud398\uc778\uc758 \ub3c4\ub2ec \ubc94\uc704\uac00 \ub113\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uad11\uace0\uac00 \ub124\ud2b8\uc6cc\ud06c \ud55c \uacf3\uc774\ub098 \uc775\uc2a4\uccb4\uc778\uc9c0 \uba87 \uacf3\uc5d0 \uc81c\ud55c\ub418\uc5b4 \uc788\uc9c0\ub294 \uc54a\uc740\uac00? \uc81c\ud734\ub9e4\uccb4\uc0ac\uc640\ub294 \uc5b4\ub5a4 \uad00\uacc4\uc778\uac00, \uc989 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc5d0\uac8c \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294\uac00? \ud504\ub9ac\ubbf8\uc5c4 \uad11\uace0 \uc9c0\uba74\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294\uac00?<\/p>\n

\uc774\ub7ec\ud55c \uc9c8\ubb38\uc5d0 \uae30\ubc18\ud574 \uc81c\ud734\ub9e4\uccb4\uc0ac \ub3c4\ub2ec \ubc94\uc704\uac00 \uac00\uc7a5 \uad11\ubc94\uc704\ud55c \uc194\ub8e8\uc158\uc744 \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub798\uc57c \uad6c\ub9e4 \ud655\ub960\uc774 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\uc774 \uad6c\ub9e4 \ud65c\ub3d9\uc744 \ud558\uace0 \uc788\uc744 \ub54c \ub208\uc5d0 \uc798 \ub744\ub294 \uacf3\uc5d0 \uad11\uace0\ub97c \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3. \uc62c\ubc14\ub978 \uacfc\uae08 \ubaa8\ub378 \uc120\ud0dd<\/h4>\n

\uace0\uac1d \ud68d\ub4dd \ud504\ub85c\uadf8\ub7a8\uc740 \ubcf4\ud1b5 CPC \ub610\ub294 CPM \uae30\ubc18\uc758 \uacfc\uae08\uc81c\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ubb34\uc5c7\uc774 \ucd5c\uace0\uc758 \ubaa8\ub378\uc778\uc9c0\ub294 \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

CPC\ub294 \u201c\ud074\ub9ad\ub2f9 \ube44\uc6a9(Cost Per Click)”\uc744 \ub9d0\ud558\uba70 \ub204\uad70\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uacbd\uc6b0\uc5d0\ub9cc \uc9c0\ubd88\ud569\ub2c8\ub2e4. \ub9e4\ucd9c, \ud2b8\ub798\ud53d, \ud310\ub9e4 \ub4f1 \uc815\ud574\uc9c4 \uc131\uacfc \ubaa9\ud45c\uac00 \uc788\ub294 \uacbd\uc6b0\uc5d0\ub294 \ubcf4\ud1b5 CPC\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n

CPM\uc740 \u201c1,000\ud68c \ub178\ucd9c \ub2f9 \ube44\uc6a9(Cost Per Mille)\u201d\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uad11\uace0 \ud074\ub9ad \uc5ec\ubd80\uc640\ub294 \uad00\uacc4\uc5c6\uc774 \uad11\uace0 1\ucc9c \uac1c\uac00 \ub178\ucd9c\ub418\uba74 \uadf8\uc5d0 \ub300\ud574 \uc77c\uc815 \uae08\uc561\uc744 \uc9c0\ubd88\ud558\ub294 \uac81\ub2c8\ub2e4.<\/p>\n

ROI\uac00 \uc911\uc694\ud55c \ud575\uc2ec\uc131\uacfc\uc9c0\ud45c(KPI)\ub77c\uba74, CPC \uae30\ubc18\uc758 \uc694\uae08\uc81c\ub97c \uace0\ub824\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4\uc640 \uacb0\uacfc\ub97c \ubcf4\ub2e4 \ubc00\uc811\ud558\uac8c \ucd94\uc801\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

4. \ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud65c\uc6a9<\/h4>\n

\uc2dc\uc7a5 \uc870\uc0ac \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74 \ub9de\ucda4\ud615 \uad11\uace0\ub294 \ub9e4\ucd9c\uacfc ROI\ub97c \ud5a5\uc0c1\uc2dc\ucf1c \uc90d\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \ubbf8\uad6d \ub9c8\ucf00\ud130\uc758 88%\uac00 \ub9de\ucda4\ud654\ub97c \ud1b5\ud574 \uac00\uc2dc\uc801\uc778 \uc131\uacfc\ub97c \uc5bb\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc808\ubc18 \uc774\uc0c1\uc774 10%\uac00 \ub118\ub294 \ud5a5\uc0c1 \ud61c\ud0dd\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. (Evergage<\/a>)<\/p>\n

\ub300\ubd80\ubd84\uc758 \uace0\uac1d \ud68d\ub4dd \uc194\ub8e8\uc158\uc740 \uc815\uc801 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub9cc \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\ub294 \uc815\uc758\ud574 \ub193\uc740 \uaddc\uce59\uc5d0 \uae30\ubc18\uc5d0 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc81c\uacf5\ud560 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uad6c\ucd95\ud55c\ub2e4\ub294 \uac78 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc194\ub8e8\uc158\ub4e4\uc740 \ub2e4\uc774\ub098\ubbf9 \uc5ed\ub7c9\uc744 \uc81c\uacf5\ud558\uc9c0\ub9cc \uac00\uc7a5 \uc798 \ud314\ub9ac\ub294 \uc0c1\ud488\uc774\ub098 \uc218\ub3d9\uc73c\ub85c \uc81c\uacf5\ub418\ub294 \uc0c1\ud488 \ubaa9\ub85d\ub9cc \ud45c\uc2dc\ub97c \ud574\uc900\ub2e4\ub294 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uace0\uac1d \ud68d\ub4dd \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub824\uba74, \ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub85c \uc5c5\uadf8\ub808\uc774\ub4dc\ud574\uc57c \ud569\ub2c8\ub2e4. \ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub294 \uace0\uc720\ud55c \uad6c\ub9e4 \ud589\ub3d9\uacfc \uc0c1\ud488\uc5d0 \ub300\ud55c \uad00\uc2ec\ub3c4\uc5d0 \uae30\ubc18\ud574 \uac01 \uc7a0\uc7ac\uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.\u00a0\ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654 \uae30\uc220<\/a>\uc740 \ube0c\ub79c\ub4dc\uac00 \uc815\ud55c \uc9c0\uce68\uc5d0 \uae30\ubc18\ud574 \ucd5c\uace0\uc758 \uc0c9\ucc44 \ubc30\ud569, \ub808\uc774\uc544\uc6c3, \ucf5c\ud22c\uc561\uc158(CTA)\ub97c \uc790\ub3d9\uc73c\ub85c \uc120\ud0dd\ud558\uc5ec \ubaa8\ub4e0 \uad11\uace0\uc5d0\uc11c \uc804\ud658\uc728\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

5. \uc0c1\ud488 \ucd94\ucc9c \uae30\uc220 \ud65c\uc6a9<\/h4>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uac70\uc758 \uc808\ubc18\uc5d0 \uac00\uae4c\uc6b4 \ub9e4\ucd9c\uc774 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uc870\ud68c\ub418\uc9c0 \uc54a\uc740 \uc0c1\ud488\ub4e4\ub85c\ubd80\ud130 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc774\ub294 \uace0\uac1d\uc774 \uad11\uace0\ub97c \ubcf4\uc9c0 \uc54a\uc558\ub2e4\uba74 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc558\uc744 \uac83\uc774\ub77c\ub294 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\ud68d\ub4dd \ucea0\ud398\uc778\uc5d0 \uc0c1\ud488 \ucd94\ucc9c<\/a>\uc744 \ud3ec\ud568\uc2dc\ud0a4\ub294 \uac83\uc740 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc0c1\ud488 \ucd94\ucc9c \uae30\uc220\uc744 \ud1b5\ud574, \ubca0\uc2a4\ud2b8 \uc140\ub7ec \uc0c1\ud488\uc744 \ub2e8\uc21c\ud788 \ub098\uc5f4\ud574\ub193\ub294 \uac83 \ub9d0\uace0, \uace0\uac1d\ub4e4\uc774 \uad00\uc2ec\uc744 \uac00\uc9c8 \ub9cc\ud55c \ud2b9\ubcc4\ud55c \uc0c1\ud488\ub4e4\uc744 \ud45c\uc2dc\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\ub450\ub97c \uc88b\uc544\ud558\ub294 \uace0\uac1d\uc5d0\uac8c \ubca0\uc2a4\ud2b8 \uc140\ub7ec \uc6d0\ud53c\uc2a4 \uad11\uace0\ub294 \ubcc4\ub2e4\ub978 \uc8fc\ubaa9\uc744 \ubc1b\uc9c0 \ubabb\ud558\uaca0\uc9c0\ub9cc, \ub2e4\uc591\ud55c \uad6c\ub450\uac00 \ud3ec\ud568\ub41c \uad11\uace0\ub77c\uba74 \uc0c8\ub85c\uc6b4 \uace0\uac1d \ud68d\ub4dd\uc5d0 \ub3c4\uc6c0\uc774 \ub420 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

6. \ube44\ub529\uc744 \ud1b5\ud55c \uc9c0\ucd9c \ucd5c\uc801\ud654<\/h4>\n

\ud68d\ub4dd \uc608\uc0b0\uc744 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\uae38 \uc6d0\ud558\uc2dc\ub098\uc694? \uadf8\ub807\ub2e4\uba74 \ube44\ub529 \uae30\uc220\uc744 \ud655\uc778\ud574\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. \ube44\ub529(Predictive bidding)\uc740 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574 \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ubd84\uc11d\ud558\uc5ec \uac01 \ub9e4\ucd9c\uc758 \ube44\uc6a9\uc744 \uc904\uc774\ub824\uba74 \uc5b8\uc81c \uc5bc\ub9c8\ub098 \ube44\ub529\ud574\uc57c \ud558\ub294\uc9c0\ub97c \uacb0\uc815\ud569\ub2c8\ub2e4.\u00a0\ube44\ub529<\/a>\uc740 \ub610\ud55c ROAS, CPO, COS \ub4f1\uacfc \uac19\uc740 \ud2b9\uc815 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \uae30\ubc18\ud574 \ubaa8\ub378\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\uc694\uc810: \uc131\uacf5\uc801\uc778 \uc628\ub77c\uc778 \uace0\uac1d \ud68d\ub4dd \uc804\ub7b5\uc744 \uac1c\ubc1c\ud558\ub294 \ubc29\ubc95<\/h2>\n

1.\ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ucda9\ubd84\ud55c \uc591\uc758 \ub370\uc774\ud130\uc640 \uadf8\ub7ec\ud55c \ub370\uc774\ud130\ub97c \ubd84\uc11d \ubc0f \ucd5c\uc801\ud654\ud574\uc8fc\ub294 \uae30\uc220\uc744 \ud655\ubcf4\ud569\ub2c8\ub2e4.
\n2.\ucd5c\ub300\ud55c \uac00\uc7a5 \uad11\ubc94\uc704\ud55c \ub3c4\ub2ec \ubc94\uc704\ub97c \uc81c\uacf5\ud558\ub294 \uc194\ub8e8\uc158\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4.
\n3.\ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ubd80\ud569\ud558\ub294 \uc62c\ubc14\ub978 \uac00\uaca9 \ubaa8\ub378\uc744 \uc120\ud0dd\ud569\ub2c8\ub2e4.
\n4.\ub2e4\uc774\ub098\ubbf9 \ucd5c\uc801\ud654 \uae30\uc220\uc744 \uc0ac\uc6a9\ud574 \uac01 \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \uc0dd\uc131\ud569\ub2c8\ub2e4.
\n5.\uad6c\ub9e4 \uc804\ud658 \ud655\ub960\uc744 \ub192\uc77c \uc218 \uc788\ub3c4\ub85d \uc0c1\ud488 \ucd94\ucc9c \uae30\uc220\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4.
\n6.\uc608\uc0b0 \uc9c0\ucd9c\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ube44\ub529 \uae30\uc220\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n"}]}},"yoast_head":"\nCustomer Acquisition (\uace0\uac1d \ud68d\ub4dd) | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uace0\uac1d \ud68d\ub4dd\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ud589\uc704\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ubc1c\uacac\ud558\uace0 \uc774\ub4e4\uc774 \uad6c\ub9e4\ub97c \ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294\ub370 \uc0ac\uc6a9\ub418\ub294 \uc624\ud504\ub77c\uc778\/\uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ubcf4\ud3b8\uc801\uc778 \uace0\uac1d \ud68d\ub4dd \ubc29\uc2dd\uc73c\ub85c\ub294 \ucf5c\ub4dc\ucf5c, \ub514\ub809\ud2b8 \uba54\uc77c \uadf8\ub9ac\uace0 \uc774\uba54\uc77c, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305, SEO, \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774, \uc720\ub8cc \uac80\uc0c9 \uad11\uace0 \ub4f1\uc758 \uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/customer-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Acquisition (\uace0\uac1d \ud68d\ub4dd) | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uace0\uac1d \ud68d\ub4dd\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ud589\uc704\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ubc1c\uacac\ud558\uace0 \uc774\ub4e4\uc774 \uad6c\ub9e4\ub97c \ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294\ub370 \uc0ac\uc6a9\ub418\ub294 \uc624\ud504\ub77c\uc778\/\uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ubcf4\ud3b8\uc801\uc778 \uace0\uac1d \ud68d\ub4dd \ubc29\uc2dd\uc73c\ub85c\ub294 \ucf5c\ub4dc\ucf5c, \ub514\ub809\ud2b8 \uba54\uc77c \uadf8\ub9ac\uace0 \uc774\uba54\uc77c, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305, SEO, \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774, \uc720\ub8cc \uac80\uc0c9 \uad11\uace0 \ub4f1\uc758 \uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/customer-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-28T16:20:44+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/customer-acquisition\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/customer-acquisition\/\",\n\t \"name\": \"Customer Acquisition (\uace0\uac1d \ud68d\ub4dd) | KR - Criteo\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#website\"\n\t },\n\t \"datePublished\": \"2021-12-14T01:37:51+00:00\",\n\t \"dateModified\": \"2023-08-28T16:20:44+00:00\",\n\t \"description\": \"\uace0\uac1d \ud68d\ub4dd\uc740 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud558\ub294 \ud589\uc704\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ubc1c\uacac\ud558\uace0 \uc774\ub4e4\uc774 \uad6c\ub9e4\ub97c \ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294\ub370 \uc0ac\uc6a9\ub418\ub294 \uc624\ud504\ub77c\uc778\/\uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ubcf4\ud3b8\uc801\uc778 \uace0\uac1d \ud68d\ub4dd \ubc29\uc2dd\uc73c\ub85c\ub294 \ucf5c\ub4dc\ucf5c, \ub514\ub809\ud2b8 \uba54\uc77c \uadf8\ub9ac\uace0 \uc774\uba54\uc77c, \uc18c\uc15c \ubbf8\ub514\uc5b4, \ucf58\ud150\uce20 \ub9c8\ucf00\ud305, SEO, \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774, \uc720\ub8cc \uac80\uc0c9 \uad11\uace0 \ub4f1\uc758 \uc628\ub77c\uc778 \ubc29\uc2dd\uc774 \uc788\uc2b5\ub2c8\ub2e4.\",\n\t \"breadcrumb\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/customer-acquisition\/#breadcrumb\"\n\t },\n\t \"inLanguage\": \"ko-KR\",\n\t \"potentialAction\": [\n\t {\n\t \"@type\": \"ReadAction\",\n\t \"target\": [\n\t \"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/customer-acquisition\/\"\n\t ]\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/customer-acquisition\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"Glossary\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 3,\n\t \"name\": \"Customer Acquisition (\uace0\uac1d \ud68d\ub4dd)\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"WebSite\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#website\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"name\": \"KR - 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