{"id":16828,"date":"2021-12-14T01:37:51","date_gmt":"2021-12-14T01:37:51","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/customer-targeting\/"},"modified":"2023-08-28T16:11:30","modified_gmt":"2023-08-28T16:11:30","slug":"customer-targeting","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/customer-targeting\/","title":{"rendered":"Customer Targeting (\uace0\uac1d \ud0c0\uac9f\ud305)"},"featured_media":0,"template":"","class_list":{"0":"post-16828","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-c","6":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"abbr":"","anchor":"customer-targeting","term_description":"<p>\uace0\uac1d \ud0c0\uac9f\ud305\uc740 \uace0\uac1d \ubaa9\ub85d\uc5d0 \ud3ec\ud568\ub41c \uc77c\uc815 \uace0\uac1d\ub4e4\uc5d0 \ub3c4\ub2ec\ud558\uc5ec \uc774\ub4e4\uc774 \ub9ac\uc778\uac8c\uc774\uc9c0\ud558\uace0 \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ud589\uc704\ub97c \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"<p>\uace0\uac1d \ud0c0\uac9f\ud305\uc740 \uc0c8\ub85c\uc6b4 \uac1c\ub150\uc774 \uc544\ub2c8\uc9c0\ub9cc, \uace0\uac1d\uc5d0 \ub300\ud55c \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\uc640 \uace0\uac1d\uc758 \ud06c\ub85c\uc2a4 \ucc44\ub110 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc2dc\uc7a5\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\uc5b4 \ub193\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube45\ub370\uc774\ud130\uc640 \uc778\uacf5\uc9c0\ub2a5(AI)\uc758 \ub4f1\uc7a5\uc73c\ub85c, \uc774\uc81c \uc6b0\ub9ac\ub294 \uc774\uc804\uc5d0\ub294 \ubd88\uac00\ub2a5\ud588\ub358 \uc218\uc900\uc73c\ub85c \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc774\ud574\ud558\uace0, \uace0\uac1d\uc774 \uac00\uc7a5 \uad00\uc2ec\uc744 \uac00\uc9c8 \ub9cc\ud55c \uc0c1\ud488\uc744 \uc608\uce21\ud558\uba70, \uace0\uac1d\uc774 \uc5b4\ub514\uc5d0 \uc788\uac74 \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub354 \ud3ed\ub113\uc740 \uace0\uac1d\uacfc\uc758 \ub9ac\uc778\uac8c\uc774\uc9c0 \uae30\ud68c\uac00 \uc874\uc7ac\ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud0c0\uac9f\ud305\uc5d0 \ub300\ud574 \uc798 \uc54c\uc9c0 \ubabb\ud558\uac70\ub098 \uace0\uac1d \uae30\ubc18\uc744 \ud655\uc7a5\ud560 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\ub2e4\uba74, \ub9e4\ucd9c \uc99d\ub300\uc5d0 \ub3c4\uc6c0\uc774 \ub420 8\uac00\uc9c0 \uc804\ub7b5\uc744 \uc54c\ub824 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uba3c\uc800 \uc815\uc758\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \ub9ac\ud0c0\uac9f\ud305\uc774\ub780?<\/h2>\n<p>\uae30\ubcf8\uc801\uc778 \uc758\ubbf8\uc758 \uace0\uac1d \ub9ac\ud0c0\uac9f\ud305\uc740 \uace0\uac1d \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0 \ud3ec\ud568\ub41c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uc5ec \uc774\ub4e4\uacfc \ub9ac\uc778\uac8c\uc774\uc9c0\ud558\uace0 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \ud589\uc704\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucea0\ud398\uc778\uc758 \uc77c\ubc18\uc801\uc778 \uc804\ub7b5\uc73c\ub85c\ub294 \ub2e4\uc774\ub809\ud2b8 \uba54\uc77c\uacfc \uc774\uba54\uc77c\uc744 \uaf3d\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \ub514\uc9c0\ud138 \uad11\uace0\ub294 \ub354 \ube60\ub974\uace0 \uc815\ud655\ud558\uac8c \uace0\uac1d\ub4e4\uacfc \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. 20\ub144 \uc804, \uace0\uac1d \ud0c0\uac9f\ud305\uc740 \ud3ec\uc778\ud2b8 \ud074\ub7fd \ud68c\uc6d0\ub4e4\uc5d0\uac8c \uad11\uace0 \uc6b0\ud3b8\ubb3c\uc744 \ubcf4\ub0b4\ub294 \uac83\uc744 \uc758\ubbf8\ud588\uc9c0\ub9cc, \uc774\uc81c\ub294 \ud6e8\uc52c \ub354 \uc815\uad50\ud55c \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \ucc44\ub110\uc774 \ub2e4\uc591\ud574\uc9c0\uace0, \uc774\ub4e4\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc138\ubd80\uc801\uc778 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uac8c \ub418\uba74\uc11c, \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uace0\uac1d \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc218\ud589\ud558\uc5ec \ub354 \ub098\uc740 \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uace0\uac1d \ud0c0\uac9f\ud305\uc758 \ub3c4\uc804\uacfc\uc81c<\/strong><\/h2>\n<p>\uc624\ub298\ub0a0\uc5d0\ub294 \ucca8\ub2e8 \uae30\uc220\uc744 \ubc14\ud0d5\uc73c\ub85c \ub354 \ub9ce\uc740 \ub514\uc9c0\ud138 \uae30\ud68c\uac00 \uc874\uc7ac\ud558\uc9c0\ub9cc, \uc131\uacf5\uc801\uc73c\ub85c \uace0\uac1d \ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub824\uba74 \ud574\uacb0\ud574\uc57c \ud558\ub294 \ub9ce\uc740 \uacfc\uc81c\uac00 \uc5ec\uc804\ud788 \uc0b0\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ub0ae\uc740 \uc774\uba54\uc77c \uc751\ub2f5\ub960 <\/strong><strong>\u2013<\/strong> \ud3c9\uade0\uc801\uc778 \uc774\uba54\uc77c \uc624\ud508\uc728\uc740 \uc57d 20%, CTR\uc740 2% \uc815\ub3c4\uc785\ub2c8\ub2e4. \ub098\uba38\uc9c0 80%\uc758 \uc774\uba54\uc77c\uc740 \uadf8\ub0e5 \ubb34\uc2dc\ub41c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc774\uba54\uc77c\uc740 \ud6cc\ub96d\ud55c ROI\ub97c \uc81c\uacf5\ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud6a8\uacfc\ub97c \ub192\uc774\ub824\uba74 \ub2e4\ub978 \uc804\ub7b5\uacfc \ud568\uaed8 \uc0ac\uc6a9\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub0ae\uc740 \ub9e4\uce58\uc728 <\/strong><strong>\u2013<\/strong> \ub300\ubd80\ubd84\uc758 \uae30\uc874 \uace0\uac1d \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\ub4e4\uc740 \uc544\uc774\ub374\ud2f0\ud2f0 \uadf8\ub798\ud504\uac00 \ubd88\ucda9\ubd84\ud558\uac70\ub098 \ubd80\uc815\ud655\ud558\uace0, \uace0\uac1d\uacfc \uace0\uac1d\uc774 \uc0ac\uc6a9\ud558\ub294 \ub514\ubc14\uc774\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ub9e4\uce58\uc2dc\ud0a4\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc774 \ub54c\ubb38\uc5d0 \ub9e4\uce58\uc728(\uc628\ub77c\uc778\uc5d0\uc11c \uc2dd\ubcc4\ub41c CRM \uace0\uac1d\uc758 \ube44\uc728)\uc774 \ub0ae\uc544\uc11c \ub9ac\uc778\uac8c\uc774\uc9c0\ub97c \uc704\ud55c \ub300\uc0c1 \uc624\ub514\uc5b8\uc2a4 \uaddc\ubaa8\uac00 \uc801\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc81c\ud55c\ub41c \uad11\uace0 \ub3c4\ub2ec \ubc94\uc704 <\/strong><strong>\u2013<\/strong> \uc194\ub8e8\uc158\ub4e4\uc740 \ub300\ubd80\ubd84 \uc790\uccb4 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ud3ec\ud568\ub41c \uace0\uac1d\ub4e4\uc5d0\ub9cc \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uace0\uac1d\ub4e4\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub098 \uac80\uc0c9 \uc5d4\uc9c4 \ub4f1 \uadf8\ub7ec\ud55c \ub124\ud2b8\uc6cc\ud06c \uc774\uc678\uc758 \uc628\ub77c\uc778 \ud658\uacbd\uc5d0\uc11c \uc0c1\ub2f9\ud55c \uc2dc\uac04\uc744 \uc18c\ube44\ud569\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uacf3\uc5d0\uc11c \ub354 \ub9ce\uc740 \uace0\uac1d\ub4e4\uc5d0 \ub3c4\ub2ec\ud558\ub824\uba74, \ub610 \ub2e4\ub978 \uc194\ub8e8\uc158\uc744 \ucd94\uac00\ud574\uc57c \ud55c\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc81c\ud55c\ub41c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654 <\/strong><strong>\u2013<\/strong> \uc77c\ubd80 \uc194\ub8e8\uc158\uc758 \uacbd\uc6b0, \uc81c\uacf5\ub418\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7\uc774 \ud55c\uc815\ub418\uc5b4 \uc788\uac70\ub098 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ub3d9\uc801\uc73c\ub85c \ub9de\ucda4\ud654\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ube44\uc728\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc218\ub3d9 \ucea0\ud398\uc778 \uc124\uc815 <\/strong><strong>\u2013<\/strong> \uc77c\ubd80 \uace0\uac1d \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc740 \uc124\uc815\uc5d0\uc11c \ubd84\uc11d, \ucd5c\uc801\ud654\uae4c\uc9c0 \ub9ce\uc740 \uc218\ub3d9 \uc791\uc5c5\uc774 \uc694\uad6c\ub429\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \uacb0\uacfc\uac00 \ud5a5\uc0c1\ub41c\ub2e4\ub294 \ubcf4\uc7a5\ub3c4 \uc5c6\uc774 \uc774\ub7ec\ud55c \uc791\uc5c5\uc5d0 \uc5c4\uccad\ub09c \uc2dc\uac04\uc744 \ub4e4\uc5ec\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9143 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Criteo_Customer-targeting-challanges-1024x576.png\" alt=\"\" width=\"100%\" height=\"100%\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Criteo_Customer-targeting-challanges-1024x576.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Criteo_Customer-targeting-challanges-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Criteo_Customer-targeting-challanges-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><\/h4>\n<h2><strong>8\uac00\uc9c0 \uc785\uc99d\ub41c \uace0\uac1d \ud0c0\uac9f\ud305 \uc804\ub7b5:<\/strong><\/h2>\n<p>\ubcf8\ub860\uc73c\ub85c \ub4e4\uc5b4\uac00 \uace0\uac1d \ud0c0\uac9f\ud305 \uc804\ub7b5\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc2e4\ud589 \uac00\ub2a5\ud55c \uace0\uac1d \ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc758 \uc218\uc640 \uc720\ud615\uc740 CRM \ub370\uc774\ud130\ub97c \uc5bc\ub9c8\ub098 \uc138\ubd80\uc801\uc73c\ub85c \ubd84\uc11d\ud560 \uc218 \uc788\ub294\uac00\uc5d0 \ub2ec\ub824\uc788\uc2b5\ub2c8\ub2e4. \uc544\ub2c8\uba74, \ub2e4\uc74c\uacfc \uac19\uc740 \uba87 \uac00\uc9c0 \uc785\uc99d\ub41c \uc804\ub7b5\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uc0c1\uc704 \ud310\ub9e4\uc790\ub4e4\uc744 \ud1b5\ud55c \uc774\ud0c8 \uace0\uac1d \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 <\/strong><strong>\u2013<\/strong> \ucd5c\uc885 \uad6c\ub9e4 \uc77c\uc790(\uc608: 6, 12, 24\uac1c\uc6d4 \uacbd\uacfc)\uc640 \uc138\uadf8\uba3c\ud2b8\ub97c \uc774\uc6a9\ud558\uc5ec \uc774\ud0c8 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc0c1\uc704 \ud310\ub9e4\uc790\uc758 \uc0c1\ud488\uc774 \ud3ec\ud568\ub41c \uad11\uace0\ub85c \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uacc4\uc808 \uc0c1\ud488 \uad6c\ub9e4 \uace0\uac1d\ub4e4\uacfc \uc5f0\uacb0 <\/strong><strong>\u2013<\/strong> \uc21c\ud658 \ucea0\ud398\uc778\uc744 \uc0ac\uc6a9\ud574 \uac00\uc7a5 \uc804\ud658\uc728\uc774 \ub192\uc740 \uc2dc\uc810\uc5d0\uc11c \uacc4\uc808 \uc0c1\ud488 \uad6c\ub9e4 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uacc4\uc808 \ubcc4 \uc138\uc77c \uae30\uac04 \ub3d9\uc548 \uc2dc\uae30 \uc801\uc808\ud55c \ud560\uc778\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ub192\uc785\ub2c8\ub2e4. \uc9c0\ub09c \ubc1c\ub80c\ud0c0\uc778 \ub370\uc774\uc5d0 \uadc0\uac78\uc774\ub97c \uc0b0 \uace0\uac1d\uc774 \uc788\ub2e4\uba74 \uadc0\uac78\uc774\uc640 \uc5b4\uc6b8\ub9ac\ub294 \ud314\ucc0c\uac00 \ud3ec\ud568\ub41c \ub9de\ucda4 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uc5ec \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub85c \ub3cc\uc544\uc640 \uad6c\ub9e4\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc624\ud504\ub77c\uc778 \uace0\uac1d\uc744 \uc628\ub77c\uc778\uc73c\ub85c \uc720\ub3c4 <\/strong><strong>\u2013<\/strong> \uace0\uac1d\ub4e4\uc758 \ucd5c\ucd08 \uc811\uc810\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc778 \uacbd\uc6b0\uac00 \uc885\uc885 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc740 \ub9de\ucda4\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uacfc \ud2b9\ubcc4 \ud560\uc778 \ucf54\ub4dc\ub97c \uc81c\uacf5\ud558\uc5ec \uc6f9\uc0ac\uc774\ud2b8\ub85c\uc758 \uc7ac\ubc29\ubb38\uc744 \uc720\ub3c4\ud568\uc73c\ub85c\uc368 \uad6c\ub9e4 \ud655\ub960\uc774 \ub192\uc740 \uc624\ud504\ub77c\uc778 \uace0\uac1d\ub4e4\uc744 \uc628\ub77c\uc778\uc73c\ub85c \ubd88\ub7ec\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ud68c\uc6d0 \ud0c0\uac9f\ud305 <\/strong><strong>\u2013<\/strong> \ud504\ub9ac\ubbf8\uc5c4\/\uace8\ub4dc \ud68c\uc6d0\ub4e4\uc5d0\uac8c \uac00\uc7a5 \ucd5c\uadfc\uc758 \uad6c\ub9e4 \uc77c\uc790\ub97c \uae30\ubc18\uc73c\ub85c \ud2b9\ubcc4\ud55c \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uba74 \ube0c\ub79c\ub4dc \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \uc0c1\ud488 \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub4f1\ub85d\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368 \ud504\ub85c\uadf8\ub7a8 \ub4f1\ub85d\uc744 \uc99d\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uace0\uac1d\uc758 \ucd5c\uc885 \uad6c\ub9e4 \uac00\uce58\uc5d0 \uae30\ubc18\ud574 \uc138\ubd84\ud654\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc804\uccb4 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0 \ud3ec\ud568\ub41c \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ub300\uc2e0, \uac00\uc7a5 \uac00\uce58\uac00 \ub192\uc740 \uace0\uac1d\ub4e4\uc744 \uc774\uc804 \uad6c\ub9e4\ud55c \uc0c1\ud488\uacfc \uc720\uc0ac\ud55c \uc0c1\ud488\uc73c\ub85c \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uae30\uc874 \uad6c\ub9e4\uc5d0 \uae30\ubc18\ud55c \uc5c5\uc138\uc77c <\/strong><strong>\u2013<\/strong> \uc774\ubbf8 \uad6c\ub9e4\ub97c \ud55c \uc0c1\ud488\uacfc \uad00\ub828\uc788\ub294 \ubcf4\uc870 \uc0c1\ud488\uc744 \uc81c\uacf5\ud558\uc5ec \uae30\uc874 \uace0\uac1d\ub4e4\uacfc \ub2e4\uc2dc \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uba70\uce60 \uc804 \ub178\ud2b8\ubd81\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c \ub178\ud2b8\ubd81 \uac00\ubc29\uc774\ub098 \ud5e4\ub4dc\ud3f0, \ubcf4\uc99d \uc11c\ube44\uc2a4 \ub4f1\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uae30\uc874 \uad6c\ub9e4\uc5d0 \uae30\ubc18\ud55c \ud06c\ub85c\uc2a4\uc138\uc77c <\/strong><strong>\u2013<\/strong> \ub2e4\ub978 \uc0c1\ud488\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \uc81c\uacf5\ud558\uc5ec \uae30\uc874 \uad6c\ub9e4\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uba87 \ub2ec \uc804\uc5d0 \ub178\ud2b8\ubd81\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c \ud0dc\ube14\ub9bf\uc774\ub098 \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4\ub97c \ucd94\ucc9c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc2e0\uc0c1\ud488 \uc18c\uac1c <\/strong><strong>\u2013<\/strong> \uc790\uc8fc \uad6c\ub9e4\ub97c \ud558\ub294 \uace0\uac1d\uc774 \uc7ac\uad6c\ub9e4 \ud655\ub960\uc774 \ub192\uc740 \uace0\uac1d\uc785\ub2c8\ub2e4. \uc774 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc2e0\uc0c1\ud488 \uad11\uace0\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc0c8\ub86d\uace0 \ubcf4\ub2e4 \ub098\uc740 \uc0c1\ud488\uc73c\ub85c \uc5c5\uadf8\ub808\uc774\ub4dc \uc720\ub3c4 <\/strong><strong>\u2013<\/strong> \uae30\uc874 \uad6c\ub9e4 \uace0\uac1d\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ubc84\uc804\uc744 \uc18c\uac1c\ud568\uc73c\ub85c\uc368 \uc2e0\uc0c1\ud488 \ud310\ub9e4\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9167 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/18_Criteo_Web_Assets_KR_FINAL_1202018-min-1024x576.png\" alt=\"\" width=\"100%\" height=\"100%\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/18_Criteo_Web_Assets_KR_FINAL_1202018-min-1024x576.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/18_Criteo_Web_Assets_KR_FINAL_1202018-min-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/18_Criteo_Web_Assets_KR_FINAL_1202018-min-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc62c\ubc14\ub978 \uace0\uac1d \ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\ub97c \ucc3e\ub294 \ubc29\ubc95:<\/strong><\/h2>\n<p>\uc62c\ubc14\ub978 \uc804\ub7b5\uacfc \uc194\ub8e8\uc158\uc744 \ud568\uaed8 \uc0ac\uc6a9\ud558\uba74, \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uace0\uac1d \ud0c0\uac9f\ud305\uacfc \uad00\ub828\ub41c \ub3c4\uc804\uacfc\uc81c\ub97c \uadf9\ubcf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac\uc758 \uace0\uac1d \ud0c0\uac9f\ud305 \ub178\ub825\uc774 \uc6d0\ud558\ub294 \uc131\uacfc\ub97c \ub0b4\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4\uba74, \ub2e4\uc74c\uacfc \uac19\uc740 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ud30c\ud2b8\ub108\ub97c \ucc3e\uc544\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<ul>\n<li><strong>\uc0ac\uc77c\ub85c\ub97c \ub6f0\uc5b4\ub118\uc5b4 \ud3ed\ub113\uac8c \ub3c4\ub2ec <\/strong><strong>\u2013<\/strong> \uc624\ub298\ub0a0\uc758 \uc77c\ubd80 \uace0\uac1d \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc740 \uaca9\ub9ac\ub41c \ud658\uacbd \uc18d\uc5d0\uc11c \uc2e4\ud589\ub429\ub2c8\ub2e4. \uc774\ub294 \uadf8 \ud658\uacbd\uc5d0 \uc18d\ud55c \uace0\uac1d\ub4e4\ub9cc \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacbd\uc6b0 \ub3c4\ub2ec \ubc94\uc704\uac00 \uc81c\ud55c\ub418\uc5b4 \uace0\uac1d \ud589\ub3d9\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \uad00\uc810\uc744 \ud655\ubcf4\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \ud0d0\uc0c9 \uc5ec\uc815\uc758 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub4e0, \uc774\ub7ec\ud55c \ud658\uacbd \ubc16\uc5d0 \uc704\uce58\ud55c \uace0\uac1d\ub4e4\uc5d0\uac8c\ub3c4 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc73c\ub85c \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \ubcf4\uc644\ud558\uc2ed\uc2dc\uc624.<\/li>\n<li><strong>\uac15\ub825\ud55c \ub9e4\uce58\uc728 <\/strong><strong>\u2013<\/strong> \uc628\ub77c\uc778 \uace0\uac1d \ud0c0\uac9f\ud305\uc758 \ud6a8\uacfc\ub294 \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uace0\uac1d\uc744 \uc2dd\ubcc4 \ubc0f \ub9e4\uce58\ud560 \uc218 \uc788\ub294\uac00\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uce58\uc728\uc774 60%\ub97c \ub118\uc9c0 \uc54a\uc73c\uba74, \uae30\ud68c\ub97c \ucda9\ubd84\ud788 \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130 \uc628\ubcf4\ub529 \ubb34\ub8cc <\/strong><strong>\u2013<\/strong> \ub370\uc774\ud130 \uc628\ubcf4\ub529\uc740 \ube44\uc6a9\uc774 \ub192\uc744 \uc218 \uc788\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc694\uae08\uc744 \uc694\uad6c\ud558\uc9c0 \uc54a\ub294 \uc194\ub8e8\uc158\ub4e4\uc774 \ub9ce\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong style=\"font-size: 1rem;\">\ub2e4\uc774\ub098\ubbf9\ud55c \ub9de\ucda4 \uad11\uace0 <\/strong><strong style=\"font-size: 1rem;\">\u2013<\/strong><span style=\"font-size: 1rem;\"> \uac01 \uace0\uac1d\uc5d0 \ub9de\uac8c \ub9de\ucda4\ud654\ub418\uace0 \ub3d9\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ub418\ub294 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \uc194\ub8e8\uc158\uc73c\ub85c \uad11\uace0 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span><\/li>\n<\/ul>\n<p><strong>\ub9c8\ucf00\ud305\uacfc \uad00\ub828\ub41c \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c? \ud06c\ub9ac\ud14c\uc624\uc758 <\/strong><strong><a href=\"https:\/\/www.criteo.com\/kr\/blog\/\">\uc778\uc0ac\uc774\ud2b8(Insights)<\/a><\/strong><strong> \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\uc2dc\uba74 \ub2e4\uc591\ud55c \uad50\uc721 \uc790\ub8cc, \ud2b8\ub80c\ub4dc \ubc0f \ud301\uc744 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"<p>\uace0\uac1d \ud0c0\uac9f\ud305\uc740 \uc0c8\ub85c\uc6b4 \uac1c\ub150\uc774 \uc544\ub2c8\uc9c0\ub9cc, \uace0\uac1d\uc5d0 \ub300\ud55c \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\uc640 \uace0\uac1d\uc758 \ud06c\ub85c\uc2a4 \ucc44\ub110 \uad6c\ub9e4 \uc5ec\uc815\uc740 \uc2dc\uc7a5\uc758 \ud310\ub3c4\ub97c \ubc14\uafb8\uc5b4 \ub193\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ube45\ub370\uc774\ud130\uc640 \uc778\uacf5\uc9c0\ub2a5(AI)\uc758 \ub4f1\uc7a5\uc73c\ub85c, \uc774\uc81c \uc6b0\ub9ac\ub294 \uc774\uc804\uc5d0\ub294 \ubd88\uac00\ub2a5\ud588\ub358 \uc218\uc900\uc73c\ub85c \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc774\ud574\ud558\uace0, \uace0\uac1d\uc774 \uac00\uc7a5 \uad00\uc2ec\uc744 \uac00\uc9c8 \ub9cc\ud55c \uc0c1\ud488\uc744 \uc608\uce21\ud558\uba70, \uace0\uac1d\uc774 \uc5b4\ub514\uc5d0 \uc788\uac74 \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub354 \ud3ed\ub113\uc740 \uace0\uac1d\uacfc\uc758 \ub9ac\uc778\uac8c\uc774\uc9c0 \uae30\ud68c\uac00 \uc874\uc7ac\ud568\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud0c0\uac9f\ud305\uc5d0 \ub300\ud574 \uc798 \uc54c\uc9c0 \ubabb\ud558\uac70\ub098 \uace0\uac1d \uae30\ubc18\uc744 \ud655\uc7a5\ud560 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud558\uace0 \uc788\ub2e4\uba74, \ub9e4\ucd9c \uc99d\ub300\uc5d0 \ub3c4\uc6c0\uc774 \ub420 8\uac00\uc9c0 \uc804\ub7b5\uc744 \uc54c\ub824 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uba3c\uc800 \uc815\uc758\ub97c \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h2>\uace0\uac1d \ub9ac\ud0c0\uac9f\ud305\uc774\ub780?<\/h2>\n<p>\uae30\ubcf8\uc801\uc778 \uc758\ubbf8\uc758 \uace0\uac1d \ub9ac\ud0c0\uac9f\ud305\uc740 \uace0\uac1d \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0 \ud3ec\ud568\ub41c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uc5ec \uc774\ub4e4\uacfc \ub9ac\uc778\uac8c\uc774\uc9c0\ud558\uace0 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \ud589\uc704\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ucea0\ud398\uc778\uc758 \uc77c\ubc18\uc801\uc778 \uc804\ub7b5\uc73c\ub85c\ub294 \ub2e4\uc774\ub809\ud2b8 \uba54\uc77c\uacfc \uc774\uba54\uc77c\uc744 \uaf3d\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \ub514\uc9c0\ud138 \uad11\uace0\ub294 \ub354 \ube60\ub974\uace0 \uc815\ud655\ud558\uac8c \uace0\uac1d\ub4e4\uacfc \uc5f0\uacb0\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\uc2dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. 20\ub144 \uc804, \uace0\uac1d \ud0c0\uac9f\ud305\uc740 \ud3ec\uc778\ud2b8 \ud074\ub7fd \ud68c\uc6d0\ub4e4\uc5d0\uac8c \uad11\uace0 \uc6b0\ud3b8\ubb3c\uc744 \ubcf4\ub0b4\ub294 \uac83\uc744 \uc758\ubbf8\ud588\uc9c0\ub9cc, \uc774\uc81c\ub294 \ud6e8\uc52c \ub354 \uc815\uad50\ud55c \ub178\ub825\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \ucc44\ub110\uc774 \ub2e4\uc591\ud574\uc9c0\uace0, \uc774\ub4e4\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc138\ubd80\uc801\uc778 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uac8c \ub418\uba74\uc11c, \ub354 \uc2a4\ub9c8\ud2b8\ud55c \uace0\uac1d \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc218\ud589\ud558\uc5ec \ub354 \ub098\uc740 \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h2><strong>\uace0\uac1d \ud0c0\uac9f\ud305\uc758 \ub3c4\uc804\uacfc\uc81c<\/strong><\/h2>\n<p>\uc624\ub298\ub0a0\uc5d0\ub294 \ucca8\ub2e8 \uae30\uc220\uc744 \ubc14\ud0d5\uc73c\ub85c \ub354 \ub9ce\uc740 \ub514\uc9c0\ud138 \uae30\ud68c\uac00 \uc874\uc7ac\ud558\uc9c0\ub9cc, \uc131\uacf5\uc801\uc73c\ub85c \uace0\uac1d \ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \uc2e4\ud589\ud558\ub824\uba74 \ud574\uacb0\ud574\uc57c \ud558\ub294 \ub9ce\uc740 \uacfc\uc81c\uac00 \uc5ec\uc804\ud788 \uc0b0\uc7ac\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ub0ae\uc740 \uc774\uba54\uc77c \uc751\ub2f5\ub960 <\/strong><strong>\u2013<\/strong> \ud3c9\uade0\uc801\uc778 \uc774\uba54\uc77c \uc624\ud508\uc728\uc740 \uc57d 20%, CTR\uc740 2% \uc815\ub3c4\uc785\ub2c8\ub2e4. \ub098\uba38\uc9c0 80%\uc758 \uc774\uba54\uc77c\uc740 \uadf8\ub0e5 \ubb34\uc2dc\ub41c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uadf8\ub7fc\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0, \uc774\uba54\uc77c\uc740 \ud6cc\ub96d\ud55c ROI\ub97c \uc81c\uacf5\ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucc44\ub110\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud6a8\uacfc\ub97c \ub192\uc774\ub824\uba74 \ub2e4\ub978 \uc804\ub7b5\uacfc \ud568\uaed8 \uc0ac\uc6a9\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub0ae\uc740 \ub9e4\uce58\uc728 <\/strong><strong>\u2013<\/strong> \ub300\ubd80\ubd84\uc758 \uae30\uc874 \uace0\uac1d \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\ub4e4\uc740 \uc544\uc774\ub374\ud2f0\ud2f0 \uadf8\ub798\ud504\uac00 \ubd88\ucda9\ubd84\ud558\uac70\ub098 \ubd80\uc815\ud655\ud558\uace0, \uace0\uac1d\uacfc \uace0\uac1d\uc774 \uc0ac\uc6a9\ud558\ub294 \ub514\ubc14\uc774\uc2a4\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ub9e4\uce58\uc2dc\ud0a4\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc774 \ub54c\ubb38\uc5d0 \ub9e4\uce58\uc728(\uc628\ub77c\uc778\uc5d0\uc11c \uc2dd\ubcc4\ub41c CRM \uace0\uac1d\uc758 \ube44\uc728)\uc774 \ub0ae\uc544\uc11c \ub9ac\uc778\uac8c\uc774\uc9c0\ub97c \uc704\ud55c \ub300\uc0c1 \uc624\ub514\uc5b8\uc2a4 \uaddc\ubaa8\uac00 \uc801\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc81c\ud55c\ub41c \uad11\uace0 \ub3c4\ub2ec \ubc94\uc704 <\/strong><strong>\u2013<\/strong> \uc194\ub8e8\uc158\ub4e4\uc740 \ub300\ubd80\ubd84 \uc790\uccb4 \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ud3ec\ud568\ub41c \uace0\uac1d\ub4e4\uc5d0\ub9cc \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uace0\uac1d\ub4e4\uc740 \uc18c\uc15c \ubbf8\ub514\uc5b4\ub098 \uac80\uc0c9 \uc5d4\uc9c4 \ub4f1 \uadf8\ub7ec\ud55c \ub124\ud2b8\uc6cc\ud06c \uc774\uc678\uc758 \uc628\ub77c\uc778 \ud658\uacbd\uc5d0\uc11c \uc0c1\ub2f9\ud55c \uc2dc\uac04\uc744 \uc18c\ube44\ud569\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uacf3\uc5d0\uc11c \ub354 \ub9ce\uc740 \uace0\uac1d\ub4e4\uc5d0 \ub3c4\ub2ec\ud558\ub824\uba74, \ub610 \ub2e4\ub978 \uc194\ub8e8\uc158\uc744 \ucd94\uac00\ud574\uc57c \ud55c\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc81c\ud55c\ub41c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654 <\/strong><strong>\u2013<\/strong> \uc77c\ubd80 \uc194\ub8e8\uc158\uc758 \uacbd\uc6b0, \uc81c\uacf5\ub418\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ud3ec\ub9f7\uc774 \ud55c\uc815\ub418\uc5b4 \uc788\uac70\ub098 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ub3d9\uc801\uc73c\ub85c \ub9de\ucda4\ud654\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uad11\uace0 \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ube44\uc728\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc218\ub3d9 \ucea0\ud398\uc778 \uc124\uc815 <\/strong><strong>\u2013<\/strong> \uc77c\ubd80 \uace0\uac1d \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc740 \uc124\uc815\uc5d0\uc11c \ubd84\uc11d, \ucd5c\uc801\ud654\uae4c\uc9c0 \ub9ce\uc740 \uc218\ub3d9 \uc791\uc5c5\uc774 \uc694\uad6c\ub429\ub2c8\ub2e4. \uc774\ub294 \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc774 \uacb0\uacfc\uac00 \ud5a5\uc0c1\ub41c\ub2e4\ub294 \ubcf4\uc7a5\ub3c4 \uc5c6\uc774 \uc774\ub7ec\ud55c \uc791\uc5c5\uc5d0 \uc5c4\uccad\ub09c \uc2dc\uac04\uc744 \ub4e4\uc5ec\uc57c \ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9143 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Criteo_Customer-targeting-challanges-1024x576.png\" alt=\"\" width=\"100%\" height=\"100%\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Criteo_Customer-targeting-challanges-1024x576.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Criteo_Customer-targeting-challanges-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/12\/18_Criteo_Customer-targeting-challanges-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h4><\/h4>\n<h2><strong>8\uac00\uc9c0 \uc785\uc99d\ub41c \uace0\uac1d \ud0c0\uac9f\ud305 \uc804\ub7b5:<\/strong><\/h2>\n<p>\ubcf8\ub860\uc73c\ub85c \ub4e4\uc5b4\uac00 \uace0\uac1d \ud0c0\uac9f\ud305 \uc804\ub7b5\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc2e4\ud589 \uac00\ub2a5\ud55c \uace0\uac1d \ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc758 \uc218\uc640 \uc720\ud615\uc740 CRM \ub370\uc774\ud130\ub97c \uc5bc\ub9c8\ub098 \uc138\ubd80\uc801\uc73c\ub85c \ubd84\uc11d\ud560 \uc218 \uc788\ub294\uac00\uc5d0 \ub2ec\ub824\uc788\uc2b5\ub2c8\ub2e4. \uc544\ub2c8\uba74, \ub2e4\uc74c\uacfc \uac19\uc740 \uba87 \uac00\uc9c0 \uc785\uc99d\ub41c \uc804\ub7b5\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uc0c1\uc704 \ud310\ub9e4\uc790\ub4e4\uc744 \ud1b5\ud55c \uc774\ud0c8 \uace0\uac1d \ub9ac\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 <\/strong><strong>\u2013<\/strong> \ucd5c\uc885 \uad6c\ub9e4 \uc77c\uc790(\uc608: 6, 12, 24\uac1c\uc6d4 \uacbd\uacfc)\uc640 \uc138\uadf8\uba3c\ud2b8\ub97c \uc774\uc6a9\ud558\uc5ec \uc774\ud0c8 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uc0c1\uc704 \ud310\ub9e4\uc790\uc758 \uc0c1\ud488\uc774 \ud3ec\ud568\ub41c \uad11\uace0\ub85c \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uacc4\uc808 \uc0c1\ud488 \uad6c\ub9e4 \uace0\uac1d\ub4e4\uacfc \uc5f0\uacb0 <\/strong><strong>\u2013<\/strong> \uc21c\ud658 \ucea0\ud398\uc778\uc744 \uc0ac\uc6a9\ud574 \uac00\uc7a5 \uc804\ud658\uc728\uc774 \ub192\uc740 \uc2dc\uc810\uc5d0\uc11c \uacc4\uc808 \uc0c1\ud488 \uad6c\ub9e4 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4. \uacc4\uc808 \ubcc4 \uc138\uc77c \uae30\uac04 \ub3d9\uc548 \uc2dc\uae30 \uc801\uc808\ud55c \ud560\uc778\uc744 \uc81c\uacf5\ud558\uc5ec \uace0\uac1d\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ub192\uc785\ub2c8\ub2e4. \uc9c0\ub09c \ubc1c\ub80c\ud0c0\uc778 \ub370\uc774\uc5d0 \uadc0\uac78\uc774\ub97c \uc0b0 \uace0\uac1d\uc774 \uc788\ub2e4\uba74 \uadc0\uac78\uc774\uc640 \uc5b4\uc6b8\ub9ac\ub294 \ud314\ucc0c\uac00 \ud3ec\ud568\ub41c \ub9de\ucda4 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uc5ec \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub85c \ub3cc\uc544\uc640 \uad6c\ub9e4\ud558\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc624\ud504\ub77c\uc778 \uace0\uac1d\uc744 \uc628\ub77c\uc778\uc73c\ub85c \uc720\ub3c4 <\/strong><strong>\u2013<\/strong> \uace0\uac1d\ub4e4\uc758 \ucd5c\ucd08 \uc811\uc810\uc774 \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc778 \uacbd\uc6b0\uac00 \uc885\uc885 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d \ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc740 \ub9de\ucda4\ud654\ub41c \uc0c1\ud488 \ucd94\ucc9c\uacfc \ud2b9\ubcc4 \ud560\uc778 \ucf54\ub4dc\ub97c \uc81c\uacf5\ud558\uc5ec \uc6f9\uc0ac\uc774\ud2b8\ub85c\uc758 \uc7ac\ubc29\ubb38\uc744 \uc720\ub3c4\ud568\uc73c\ub85c\uc368 \uad6c\ub9e4 \ud655\ub960\uc774 \ub192\uc740 \uc624\ud504\ub77c\uc778 \uace0\uac1d\ub4e4\uc744 \uc628\ub77c\uc778\uc73c\ub85c \ubd88\ub7ec\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ud68c\uc6d0 \ud0c0\uac9f\ud305 <\/strong><strong>\u2013<\/strong> \ud504\ub9ac\ubbf8\uc5c4\/\uace8\ub4dc \ud68c\uc6d0\ub4e4\uc5d0\uac8c \uac00\uc7a5 \ucd5c\uadfc\uc758 \uad6c\ub9e4 \uc77c\uc790\ub97c \uae30\ubc18\uc73c\ub85c \ud2b9\ubcc4\ud55c \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uba74 \ube0c\ub79c\ub4dc \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \uc0c1\ud488 \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub4f1\ub85d\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud568\uc73c\ub85c\uc368 \ud504\ub85c\uadf8\ub7a8 \ub4f1\ub85d\uc744 \uc99d\uac00\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub370\uc774\ud130\ubca0\uc774\uc2a4\ub97c \uace0\uac1d\uc758 \ucd5c\uc885 \uad6c\ub9e4 \uac00\uce58\uc5d0 \uae30\ubc18\ud574 \uc138\ubd84\ud654\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc804\uccb4 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0 \ud3ec\ud568\ub41c \uace0\uac1d\ub4e4\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ub300\uc2e0, \uac00\uc7a5 \uac00\uce58\uac00 \ub192\uc740 \uace0\uac1d\ub4e4\uc744 \uc774\uc804 \uad6c\ub9e4\ud55c \uc0c1\ud488\uacfc \uc720\uc0ac\ud55c \uc0c1\ud488\uc73c\ub85c \ud0c0\uac9f\ud305\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uae30\uc874 \uad6c\ub9e4\uc5d0 \uae30\ubc18\ud55c \uc5c5\uc138\uc77c <\/strong><strong>\u2013<\/strong> \uc774\ubbf8 \uad6c\ub9e4\ub97c \ud55c \uc0c1\ud488\uacfc \uad00\ub828\uc788\ub294 \ubcf4\uc870 \uc0c1\ud488\uc744 \uc81c\uacf5\ud558\uc5ec \uae30\uc874 \uace0\uac1d\ub4e4\uacfc \ub2e4\uc2dc \uc5f0\uacb0\ud569\ub2c8\ub2e4. \uba70\uce60 \uc804 \ub178\ud2b8\ubd81\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c \ub178\ud2b8\ubd81 \uac00\ubc29\uc774\ub098 \ud5e4\ub4dc\ud3f0, \ubcf4\uc99d \uc11c\ube44\uc2a4 \ub4f1\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uae30\uc874 \uad6c\ub9e4\uc5d0 \uae30\ubc18\ud55c \ud06c\ub85c\uc2a4\uc138\uc77c <\/strong><strong>\u2013<\/strong> \ub2e4\ub978 \uc0c1\ud488\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \uc81c\uacf5\ud558\uc5ec \uae30\uc874 \uad6c\ub9e4\uc790\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\ub3c4 \uc911\uc694\ud569\ub2c8\ub2e4. \uba87 \ub2ec \uc804\uc5d0 \ub178\ud2b8\ubd81\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c \ud0dc\ube14\ub9bf\uc774\ub098 \uc2a4\ub9c8\ud2b8 \uc2a4\ud53c\ucee4\ub97c \ucd94\ucc9c\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc2e0\uc0c1\ud488 \uc18c\uac1c <\/strong><strong>\u2013<\/strong> \uc790\uc8fc \uad6c\ub9e4\ub97c \ud558\ub294 \uace0\uac1d\uc774 \uc7ac\uad6c\ub9e4 \ud655\ub960\uc774 \ub192\uc740 \uace0\uac1d\uc785\ub2c8\ub2e4. \uc774 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc2e0\uc0c1\ud488 \uad11\uace0\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc0c8\ub86d\uace0 \ubcf4\ub2e4 \ub098\uc740 \uc0c1\ud488\uc73c\ub85c \uc5c5\uadf8\ub808\uc774\ub4dc \uc720\ub3c4 <\/strong><strong>\u2013<\/strong> \uae30\uc874 \uad6c\ub9e4 \uace0\uac1d\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ubc84\uc804\uc744 \uc18c\uac1c\ud568\uc73c\ub85c\uc368 \uc2e0\uc0c1\ud488 \ud310\ub9e4\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-9167 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/18_Criteo_Web_Assets_KR_FINAL_1202018-min-1024x576.png\" alt=\"\" width=\"100%\" height=\"100%\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/18_Criteo_Web_Assets_KR_FINAL_1202018-min-1024x576.png 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/18_Criteo_Web_Assets_KR_FINAL_1202018-min-300x169.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/01\/18_Criteo_Web_Assets_KR_FINAL_1202018-min-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\uc62c\ubc14\ub978 \uace0\uac1d \ud0c0\uac9f\ud305 \ud30c\ud2b8\ub108\ub97c \ucc3e\ub294 \ubc29\ubc95:<\/strong><\/h2>\n<p>\uc62c\ubc14\ub978 \uc804\ub7b5\uacfc \uc194\ub8e8\uc158\uc744 \ud568\uaed8 \uc0ac\uc6a9\ud558\uba74, \ube0c\ub79c\ub4dc\uc640 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uace0\uac1d \ud0c0\uac9f\ud305\uacfc \uad00\ub828\ub41c \ub3c4\uc804\uacfc\uc81c\ub97c \uadf9\ubcf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac\uc758 \uace0\uac1d \ud0c0\uac9f\ud305 \ub178\ub825\uc774 \uc6d0\ud558\ub294 \uc131\uacfc\ub97c \ub0b4\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4\uba74, \ub2e4\uc74c\uacfc \uac19\uc740 \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\ub294 \ud30c\ud2b8\ub108\ub97c \ucc3e\uc544\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<ul>\n<li><strong>\uc0ac\uc77c\ub85c\ub97c \ub6f0\uc5b4\ub118\uc5b4 \ud3ed\ub113\uac8c \ub3c4\ub2ec <\/strong><strong>\u2013<\/strong> \uc624\ub298\ub0a0\uc758 \uc77c\ubd80 \uace0\uac1d \ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc740 \uaca9\ub9ac\ub41c \ud658\uacbd \uc18d\uc5d0\uc11c \uc2e4\ud589\ub429\ub2c8\ub2e4. \uc774\ub294 \uadf8 \ud658\uacbd\uc5d0 \uc18d\ud55c \uace0\uac1d\ub4e4\ub9cc \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uacbd\uc6b0 \ub3c4\ub2ec \ubc94\uc704\uac00 \uc81c\ud55c\ub418\uc5b4 \uace0\uac1d \ud589\ub3d9\uc5d0 \ub300\ud55c \uc644\uc804\ud55c \uad00\uc810\uc744 \ud655\ubcf4\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \ud0d0\uc0c9 \uc5ec\uc815\uc758 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub4e0, \uc774\ub7ec\ud55c \ud658\uacbd \ubc16\uc5d0 \uc704\uce58\ud55c \uace0\uac1d\ub4e4\uc5d0\uac8c\ub3c4 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uc194\ub8e8\uc158\uc73c\ub85c \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc744 \ubcf4\uc644\ud558\uc2ed\uc2dc\uc624.<\/li>\n<li><strong>\uac15\ub825\ud55c \ub9e4\uce58\uc728 <\/strong><strong>\u2013<\/strong> \uc628\ub77c\uc778 \uace0\uac1d \ud0c0\uac9f\ud305\uc758 \ud6a8\uacfc\ub294 \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uace0\uac1d\uc744 \uc2dd\ubcc4 \ubc0f \ub9e4\uce58\ud560 \uc218 \uc788\ub294\uac00\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ub9e4\uce58\uc728\uc774 60%\ub97c \ub118\uc9c0 \uc54a\uc73c\uba74, \uae30\ud68c\ub97c \ucda9\ubd84\ud788 \ud65c\uc6a9\ud558\uc9c0 \ubabb\ud558\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\ub370\uc774\ud130 \uc628\ubcf4\ub529 \ubb34\ub8cc <\/strong><strong>\u2013<\/strong> \ub370\uc774\ud130 \uc628\ubcf4\ub529\uc740 \ube44\uc6a9\uc774 \ub192\uc744 \uc218 \uc788\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc694\uae08\uc744 \uc694\uad6c\ud558\uc9c0 \uc54a\ub294 \uc194\ub8e8\uc158\ub4e4\uc774 \ub9ce\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong style=\"font-size: 1rem;\">\ub2e4\uc774\ub098\ubbf9\ud55c \ub9de\ucda4 \uad11\uace0 <\/strong><strong style=\"font-size: 1rem;\">\u2013<\/strong><span style=\"font-size: 1rem;\"> \uac01 \uace0\uac1d\uc5d0 \ub9de\uac8c \ub9de\ucda4\ud654\ub418\uace0 \ub3d9\uc801\uc73c\ub85c \ucd5c\uc801\ud654\ub418\ub294 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \uc194\ub8e8\uc158\uc73c\ub85c \uad11\uace0 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/span><\/li>\n<\/ul>\n<p><strong>\ub9c8\ucf00\ud305\uacfc \uad00\ub828\ub41c \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c? \ud06c\ub9ac\ud14c\uc624\uc758 <\/strong><strong><a href=\"https:\/\/www.criteo.com\/kr\/blog\/\">\uc778\uc0ac\uc774\ud2b8(Insights)<\/a><\/strong><strong> \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud558\uc2dc\uba74 \ub2e4\uc591\ud55c \uad50\uc721 \uc790\ub8cc, \ud2b8\ub80c\ub4dc \ubc0f \ud301\uc744 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n"}]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Targeting (\uace0\uac1d 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