{"id":17089,"date":"2021-12-17T13:19:48","date_gmt":"2021-12-17T13:19:48","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/"},"modified":"2024-10-23T14:17:45","modified_gmt":"2024-10-23T14:17:45","slug":"display-advertising","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/","title":{"rendered":"Display Advertising (\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0)"},"featured_media":0,"template":"","class_list":{"0":"post-17089","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-d","6":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"abbr":"","term_description":"

\uc6f9\uc0ac\uc774\ud2b8, SNS \ub610\ub294 \uc571\uc5d0 \uac8c\uc7ac\ub418\ub294 \uc2dc\uac01\uc801 \uad11\uace0\uc785\ub2c8\ub2e4. \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8 \ub610\ub294 \ube44\ub514\uc624 \ubc30\ub108 \uad11\uace0\ub85c, \ud074\ub9ad\ud558\uba74 \ubcf4\ud1b5 \uc6f9\uc0ac\uc774\ud2b8\ub098 \ubc29\ubb38 \ud398\uc774\uc9c0\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4.<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"

\ub514\uc2a4\ud50c\ub808\uc774<\/strong> \uad11\uace0<\/strong>(Display Advertising)<\/strong>\ub780<\/strong>?<\/strong><\/h2>\n

\uc6f9\uc0ac\uc774\ud2b8, SNS \ub610\ub294 \uc571\uc5d0 \uac8c\uc7ac\ub418\ub294 \uc2dc\uac01\uc801 \uad11\uace0\uc785\ub2c8\ub2e4. \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8 \ub610\ub294 \ube44\ub514\uc624 \ubc30\ub108 \uad11\uace0\ub85c \ud074\ub9ad\ud558\uba74 \ubcf4\ud1b5 \uc6f9\uc0ac\uc774\ud2b8\ub098 \ubc29\ubb38 \ud398\uc774\uc9c0\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ubcf4\ud1b5 \uc6f9\uc0ac\uc774\ud2b8 \ubc0f \uc571\uc758 \uc0c1\ub2e8, \uce21\uba74 \ubc0f\/\ub610\ub294 \ud558\ub2e8\uc5d0 \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n

\ub514\uc2a4\ud50c\ub808\uc774<\/strong> \uad11\uace0\uc5d0\ub294<\/strong> \uc5b4\ub5a4<\/strong> \uc720\ud615\uc774<\/strong> \uc788\uc744\uae4c\uc694<\/strong>?<\/strong><\/h2>\n

\ub2e4\uc74c\uc740 \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 \ucea0\ud398\uc778 \uc720\ud615\uc785\ub2c8\ub2e4.<\/p>\n

\ubc30\ub108 \uad11\uace0(Banner ads): \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc5f0\uacb0\ub418\ub294 \uc774\ubbf8\uc9c0 \uae30\ubc18\uc758 \uc9c1\uc0ac\uac01\ud615 \ub610\ub294 \uc815\uc0ac\uac01\ud615 \uad11\uace0\uac00 \uac00\uc7a5 \uae30\ubcf8\uc801\uc778 \ud615\ud0dc\uc758 \ubc30\ub108 \uad11\uace0\uc785\ub2c8\ub2e4. 300\u00d7250 \ub610\ub294 728\u00d790 \ub4f1 \ud53d\uc140\uc5d0 \uae30\ubc18\ud574 \ub2e4\uc591\ud55c \uc0ac\uc774\uc988\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc628\ub77c\uc778 \uad11\uace0\uc5d0 \ub300\ud55c \uc5c5\uacc4 \ud45c\uc900\uc744 \uad6c\ucd95\ud558\ub294 IAB(Interactive Advertising Bureau)\ub294 \uc774\uc81c \ub2e4\uc591\ud55c \ud654\uba74 \uc0ac\uc774\uc988\uc640 \ubc18\uc751\ud615 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 \uc720\uc5f0\ud55c \uad11\uace0 \ub2e8\uc704\ub85c\uc758 \uc804\ud658\uc744 \uad8c\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc885\ud6a1\ube44\uc728\uacfc \uc0ac\uc774\uc988 \ubc94\uc704\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 IAB \uac00\uc774\ub4dc\ub77c\uc778\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uc5ec\uae30<\/strong><\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16318,"id":16318,"title":"01-Display-Advertising-Banner-Ad","filename":"01-Display-Advertising-Banner-Ad.png","filesize":130061,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad.png","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/01-display-advertising-banner-ad\/","alt":"","author":"55","description":"","caption":"","name":"01-display-advertising-banner-ad","status":"inherit","uploaded_to":17089,"date":"2021-12-13 22:06:02","modified":"2022-03-22 17:12:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/kr\/wp-includes\/images\/media\/default.png","width":2048,"height":1011,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-300x148.png","medium-width":300,"medium-height":148,"medium_large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-768x379.png","medium_large-width":640,"medium_large-height":316,"large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-1024x506.png","large-width":640,"large-height":316,"1536x1536":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-1536x758.png","1536x1536-width":1536,"1536x1536-height":758,"2048x2048":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad.png","2048x2048-width":2048,"2048x2048-height":1011,"success-story":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-630x311.png","success-story-width":630,"success-story-height":311,"profile_24":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"

\uc804\uba74 \uad11\uace0(Interstitial ads): \uc0ac\uc6a9\uc790\uac00 \uc561\uc138\uc2a4\ud558\ub824\ub294 \uc6f9\ud398\uc774\uc9c0\ub098 \uc571\uc758 \uc804\uccb4 \ud654\uba74\uc5d0 \uc624\ubc84\ub808\uc774\ub418\ub294 \uad11\uace0\uc785\ub2c8\ub2e4. \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8 \ub610\ub294 \ube44\ub514\uc624\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\uba70 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uac70\ub098 \ub2eb\uc544\uc57c \uacc4\uc18d \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16319,"id":16319,"title":"Interstitial-ads-scaled","filename":"Interstitial-ads-scaled.jpg","filesize":58846,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled.jpg","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/interstitial-ads-scaled\/","alt":"","author":"55","description":"","caption":"","name":"interstitial-ads-scaled","status":"inherit","uploaded_to":17089,"date":"2021-12-13 22:06:06","modified":"2022-03-22 17:12:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/kr\/wp-includes\/images\/media\/default.png","width":2048,"height":1594,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-300x233.jpg","medium-width":300,"medium-height":233,"medium_large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-768x598.jpg","medium_large-width":640,"medium_large-height":498,"large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-1024x797.jpg","large-width":640,"large-height":498,"1536x1536":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-1536x1196.jpg","1536x1536-width":1536,"1536x1536-height":1196,"2048x2048":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled.jpg","2048x2048-width":2048,"2048x2048-height":1594,"success-story":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-630x490.jpg","success-story-width":630,"success-story-height":490,"profile_24":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-300x300.jpg","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"

\ub9ac\uce58 \ubbf8\ub514\uc5b4 \uad11\uace0(Rich media ads): \ube44\ub514\uc624, \uc624\ub514\uc624 \ub610\ub294 \uc2ac\ub77c\uc774\ub354, 360\ub3c4 \ubcf4\uae30, \uc591\uc2dd \ud544\ub4dc \ub610\ub294 \uc9c8\ubb38 \uac19\uc740 \uae30\ud0c0 \uc0c1\ud638\uc791\uc6a9 \uc694\uc18c\ub97c \ud1b5\ud574 \uad00\uc2ec\uc744 \ubd88\ub7ec \uc77c\uc73c\ud0a4\ub294 \ubc30\ub108 \uad11\uace0\uc785\ub2c8\ub2e4.<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16320,"id":16320,"title":"Rich-media-ads-scaled","filename":"Rich-media-ads-scaled.jpg","filesize":95581,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled.jpg","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/rich-media-ads-scaled\/","alt":"","author":"55","description":"","caption":"","name":"rich-media-ads-scaled","status":"inherit","uploaded_to":17089,"date":"2021-12-13 22:06:09","modified":"2022-03-22 17:12:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/kr\/wp-includes\/images\/media\/default.png","width":2048,"height":1594,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-300x233.jpg","medium-width":300,"medium-height":233,"medium_large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-768x598.jpg","medium_large-width":640,"medium_large-height":498,"large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-1024x797.jpg","large-width":640,"large-height":498,"1536x1536":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-1536x1196.jpg","1536x1536-width":1536,"1536x1536-height":1196,"2048x2048":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled.jpg","2048x2048-width":2048,"2048x2048-height":1594,"success-story":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-630x490.jpg","success-story-width":630,"success-story-height":490,"profile_24":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-300x300.jpg","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"

\ube44\ub514\uc624 \uad11\uace0(Video ads): \uc774\ub984\uc5d0\uc11c \uc54c \uc218 \uc788\ub4ef\uc774 \ube44\ub514\uc624\uac00 \ud3ec\ud568\ub41c \uad11\uace0\uc785\ub2c8\ub2e4. \uad00\uc2ec\uc744 \ubd88\ub7ec \uc77c\uc73c\ud0a4\uace0 \ube0c\ub79c\ub529 \ubc0f \uc2a4\ud1a0\ub9ac\ud154\ub9c1\ud558\ub294 \ub370 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16321,"id":16321,"title":"Video-ads-scaled","filename":"Video-ads-scaled.jpg","filesize":108172,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled.jpg","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/video-ads-scaled\/","alt":"","author":"55","description":"","caption":"","name":"video-ads-scaled","status":"inherit","uploaded_to":17089,"date":"2021-12-13 22:06:12","modified":"2022-03-22 17:12:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/kr\/wp-includes\/images\/media\/default.png","width":2048,"height":1594,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-300x233.jpg","medium-width":300,"medium-height":233,"medium_large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-768x598.jpg","medium_large-width":640,"medium_large-height":498,"large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-1024x797.jpg","large-width":640,"large-height":498,"1536x1536":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-1536x1196.jpg","1536x1536-width":1536,"1536x1536-height":1196,"2048x2048":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled.jpg","2048x2048-width":2048,"2048x2048-height":1594,"success-story":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-630x490.jpg","success-story-width":630,"success-story-height":490,"profile_24":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-300x300.jpg","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \uc791\ub3d9\ud560\uae4c\uc694?<\/h2>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\ub824\uba74, \uba3c\uc800 \ub9e4\uccb4\uc0ac(\uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \uc0ac\uc774\ud2b8 \ubc0f \uc571)\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \uc77c\ubc18\uc801\uc73c\ub85c Google \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c \uac19\uc740 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\ub098 \ud06c\ub9ac\ud14c\uc624 \uac19\uc740 DSP(\uc218\uc694\uce21 \ud50c\ub7ab\ud3fc)\ub97c \ud1b5\ud574 \uc218\ud589\ub429\ub2c8\ub2e4. \uadf8 \ub2e4\uc74c\uc5d4 \ub0b4\ubd80 \ub514\uc790\uc778 \ud300\uc774\ub098 \uc678\ubd80 \ud30c\ud2b8\ub108\ub97c \ud1b5\ud574 \uad11\uace0\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uad11\uace0 \ud0c0\uac9f\ud305 \ubc29\ubc95\uc744 \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ud0c0\uac9f\ud305 \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ubb38\ub9e5 \ud0c0\uac9f\ud305: \uad11\uace0\uc8fc\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ucf58\ud150\uce20\uc640 \ud0a4\uc6cc\ub4dc\ub97c \uae30\ubc18\uc73c\ub85c \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc870\ub9ac \uae30\uad6c\ub97c \ud310\ub9e4\ud558\ub294 \uacbd\uc6b0 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \ub808\uc2dc\ud53c \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc774\ud2b8 \uac8c\uc7ac\uc704\uce58 \ud0c0\uac9f\ud305: \uad11\uace0\uc8fc\uac00 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc0ac\uc774\ud2b8\ub97c \uc9c1\uc811 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc624\ub514\uc5b8\uc2a4 \ub610\ub294 \uad00\uc2ec \ubd84\uc57c \ud0c0\uac9f\ud305: \uad11\uace0\uc8fc\uac00 \uad00\uc2ec \ubd84\uc57c\ub098 \uc774\uc804 \ud589\ub3d9 \uac19\uc740 \ub2e4\uc591\ud55c \uc694\uc18c\ub97c \uae30\ubc18\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d \uadf8\ub8f9\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uace0\uc758 \uace0\uac1d\uacfc \uc720\uc0ac\ud55c \ud2b9\uc131\uc744 \uac00\uc9c4 \uc2dc\ubc00\ub7ec(similar), \ub8e9\uc5b4\ub77c\uc774\ud06c(lookalike) \uc624\ub514\uc5b8\uc2a4, \ub610\ub294 \uc720\uc0ac \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ucc3e\uace0 \uc788\ub294 \uc0ac\ub78c\ub4e4\ub85c \uad6c\uc131\ub41c \uc778\ub9c8\ucf13(in-market) \uc624\ub514\uc5b8\uc2a4\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud0c0\uac9f\ud305(Retargeting):\u00a0\ub514\uc2a4\ud50c\ub808\uc774 \ub9ac\ud0c0\uac9f\ud305<\/strong><\/a>\uc740 \ube0c\ub79c\ub4dc\uc758 \uc0ac\uc774\ud2b8\ub098 \uc571\uc744 \ubc29\ubb38\ud588\uc9c0\ub9cc \uc544\ubb34\ub7f0 \uc870\uce58\ub3c4 \ucde8\ud558\uc9c0 \uc54a\uace0 \ub5a0\ub09c \uc0ac\ub78c\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc804\ud658 \uc720\ub3c4\uc5d0 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc774\uba70 \ub192\uc740 ROI\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc73c\ub85c \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc758 \ube44\uc6a9\uc740 \uc5b4\ub290 \uc815\ub3c4\uc77c\uae4c\uc694?<\/h2>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc758 \uac00\uaca9\uc740 \uc77c\ubc18\uc801\uc73c\ub85c\u00a0CPM(1,000\ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9) \ub610\ub294 CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9) \ubaa8\ub378<\/strong><\/a>\uc744 \uae30\ubc18\uc73c\ub85c \uc0b0\uc815\ub429\ub2c8\ub2e4. CPM \uac00\uaca9 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\uba74 1,000\ud68c \ub178\ucd9c\ub2f9 \uc815\ud574\uc9c4 \uac00\uaca9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uc989, \uad11\uace0 \ud074\ub9ad \uc5ec\ubd80\uc5d0 \uad00\uacc4\uc5c6\uc774 \uad11\uace0 \uc870\ud68c\uc218\uc5d0 \ub300\ud574 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. CPM \ub2e8\uac00\ub294 \ucd5c\uc800 300\uc6d0\uc774\ub098, \ud3c9\uade0\uc801\uc73c\ub85c\ub294 \uc57d 2,000\uc6d0\uc785\ub2c8\ub2e4..i<\/strong><\/a>.<\/p>\n

CPC \ubaa8\ub378\uc740 \ub204\uad70\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uacbd\uc6b0\uc5d0\ub9cc \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \ud3c9\uade0 CPC \ub2e8\uac00\ub294 \uc5c5\uacc4\uc5d0 \ub530\ub77c \ub2e4\ub974\uc9c0\ub9cc \uad11\uace0\uc8fc\ub294 \ucd5c\ub300 CPC(\uc608: \ud074\ub9ad\ub2f9 1,000\uc6d0)\ub97c \uc124\uc815\ud558\uc5ec \ucea0\ud398\uc778\uc744 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uad81\uadf9\uc801\uc778 \ube44\uc6a9\uc740 \uad11\uace0\uc8fc\uac00 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc608\uc0b0\uacfc \ub2ec\uc131\ud558\ub824\ub294 \uacb0\uacfc\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uc5b4\ub5a4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud560\uae4c\uc694?<\/h2>\n

\uc804 \uc138\uacc4\uc758 \ub9c8\ucf00\ud130\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774\uac00 \uc608\uc0b0\uc758 \uac00\uc7a5 \ud070 \ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc804\uccb4 \ud37c\ub110\uc5d0\uc11c \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uad6c\ucd95\uc5d0 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud2b8\ub798\ud53d \ud5a5\uc0c1<\/strong><\/a>\uacfc\u00a0\uc804\ud658 \uc99d\uac00<\/strong><\/a>\uc5d0\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ud3ec\ub9f7\uacfc \ud0c0\uac9f\ud305 \uc635\uc158\uc740 \uad11\uace0\uc8fc\uac00 \ub2e4\uc591\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa8\ub4e0 \ucc44\ub110\uacfc \ud658\uacbd\uc5d0\uc11c \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uc6f9\uc0ac\uc774\ud2b8, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubc0f \uc571\uc5d0 \uac8c\uc7ac\ud560 \uc218 \uc788\uc5b4 \uc6d0\ud65c\ud55c \ud06c\ub85c\uc2a4 \ucc44\ub110 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ub3c4\ub2ec \ubc94\uc704\uac00 \ub113\uc2b5\ub2c8\ub2e4.<\/h3>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ud0c0\uac9f\ud305 \uc635\uc158\uacfc \ubaa9\ud45c\uc5d0 \ub530\ub77c \uc7a0\uc7ac\uc801\uc73c\ub85c \uc218\ubc31\ub9cc \uba85\uc758 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc6d0\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc, \uc624\ud508 \uc778\ud130\ub137\uacfc \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uce21\uc815 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/h3>\n

\uac01 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ubc1c\uc0dd\ud55c \ud074\ub9ad\uacfc \uc804\ud658\uc218\ub97c \uc815\ud655\ud788 \ud655\uc778\ud560 \uc218 \uc788\uc73c\uba70, ROI\ub97c \uc27d\uac8c \uacc4\uc0b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n"},{"acf_fc_layout":"text_block","text":"

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ubaa8\ubc94 \uc0ac\ub840<\/h2>\n

\uc131\uacf5\uc801\uc778 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574 \uc54c\uc544\uc57c \ud560 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc27d\uac8c \uc0dd\uac01\ud558\uc2ed\uc2dc\uc624<\/strong>: \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub294 \ub208\uae38\uc744 \ub04c\uc5b4\uc57c \ud558\uc9c0\ub9cc \ubcf5\uc7a1\ud558\uba74 \uc548\ub429\ub2c8\ub2e4. \uce74\ud53c\ub294 \uc9e7\uc9c0\ub9cc \uc784\ud329\ud2b8\uac00 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. CTA\ub294 \uba85\ud655\ud558\uace0 \uc9c1\uc811\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

Dynamic Creative Optimization\ub97c \ud1b5\ud55c \ub9de\ucda4\ud654<\/strong>: Dynamic Creative Optimization<\/strong> \uae30\uc220\uc744 \uc81c\uacf5\ud558\ub294 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \uae30\uc220\uc740 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574 \uc120\ud638\ub3c4 \ubc0f \ud0d0\uc0c9 \uc774\ub825\uc744 \uae30\ubc18\uc73c\ub85c \uac01 \uace0\uac1d\uc5d0 \ub9de\uac8c \uad11\uace0 \ucf58\ud150\uce20\uc640 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc790\ub3d9\uc73c\ub85c \uc870\uc815\ud569\ub2c8\ub2e4.<\/p>\n

\uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uacfc \ubaa9\ud45c \uc77c\uce58<\/strong>: \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\uae38 \uc6d0\ud55c\ub2e4\uba74, \uc624\ub514\uc5b8\uc2a4 \uaddc\ubaa8\uac00 \ucee4\uc57c \ud569\ub2c8\ub2e4. \uc778\uad6c \ud1b5\uacc4\ud559 \uc815\ubcf4, \uc9c0\uc5ed \ub610\ub294 \uad00\uc2ec \uce74\ud14c\uace0\ub9ac\ub97c \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\uc5ec \ub354 \ub113\uc740 \ubc94\uc704\uc758 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4. \ud2b8\ub798\ud53d\uc744 \ud5a5\uc0c1\ud558\uae38 \uc6d0\ud55c\ub2e4\uba74, \ub8e9\uc5b4\ub77c\uc774\ud06c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\uac70\ub098\u00a0\uc758\ub3c4 \uae30\ubc18 \uc624\ub514\uc5b8\uc2a4<\/strong><\/a>\ub97c \uad6c\ucd95\ud574 \ube0c\ub79c\ub4dc\uc758 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \uc804\ud658\uc758 \uacbd\uc6b0, \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc640 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud574 \uc7ac\ubc29\ubb38\uc744 \uc720\ub3c4\ud558\uc5ec \uac70\ub798\ub97c \uc644\ub8cc\ud558\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc790\ub3d9\ud654\ub41c \uc785\ucc30\ub85c \ud6a8\uc728\uc131 \uadf9\ub300\ud654<\/strong>: \uc218\ub3d9 \uc785\ucc30\uc740 \ub9ce\uc740 \uc2dc\uac04\uacfc \uc8fc\uc758\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ud310\ub9e4 \ube44\uc6a9(COS) \uac19\uc740 \ud2b9\uc815 KPI\ub97c \uc720\uc9c0\ud558\ub824\uba74, \ud544\uc694\uc5d0 \ub530\ub77c CPC\ub97c \uc870\uc815\ud558\ub294 \ub370 AI \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\ub294 \uc790\ub3d9 \uc785\ucc30\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

Criteo Ad Platform<\/h2>\n

\uccab \ubc88\uc9f8 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \uc900\ube44\uac00 \ub418\uc168\uc2b5\ub2c8\uae4c? \ud06c\ub9ac\ud14c\uc624\uc758 \uc140\ud504 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uba74 \ucea0\ud398\uc778\uc744 \uc27d\uac8c \uc0dd\uc131, \uad00\ub9ac \ubc0f \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb34\ub8cc\ub85c \ub4f1\ub85d\ud560 \uc218 \uc788\uc73c\uba70 \uc608\uc0b0 \uaddc\ubaa8\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uc27d\uac8c \uc124\uc815\ud558\uace0 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc9c0\uae08 \uc2dc\uc791\ud558\uc2ed\uc2dc\uc624<\/strong><\/a>.<\/p>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"

\ub514\uc2a4\ud50c\ub808\uc774<\/strong> \uad11\uace0<\/strong>(Display Advertising)<\/strong>\ub780<\/strong>?<\/strong><\/h2>\n

\uc6f9\uc0ac\uc774\ud2b8, SNS \ub610\ub294 \uc571\uc5d0 \uac8c\uc7ac\ub418\ub294 \uc2dc\uac01\uc801 \uad11\uace0\uc785\ub2c8\ub2e4. \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8 \ub610\ub294 \ube44\ub514\uc624 \ubc30\ub108 \uad11\uace0\ub85c \ud074\ub9ad\ud558\uba74 \ubcf4\ud1b5 \uc6f9\uc0ac\uc774\ud2b8\ub098 \ubc29\ubb38 \ud398\uc774\uc9c0\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ubcf4\ud1b5 \uc6f9\uc0ac\uc774\ud2b8 \ubc0f \uc571\uc758 \uc0c1\ub2e8, \uce21\uba74 \ubc0f\/\ub610\ub294 \ud558\ub2e8\uc5d0 \ud45c\uc2dc\ub429\ub2c8\ub2e4.<\/p>\n

\ub514\uc2a4\ud50c\ub808\uc774<\/strong> \uad11\uace0\uc5d0\ub294<\/strong> \uc5b4\ub5a4<\/strong> \uc720\ud615\uc774<\/strong> \uc788\uc744\uae4c\uc694<\/strong>?<\/strong><\/h2>\n

\ub2e4\uc74c\uc740 \uac00\uc7a5 \ubcf4\ud3b8\uc801\uc73c\ub85c \uc0ac\uc6a9\ub418\ub294 \ucea0\ud398\uc778 \uc720\ud615\uc785\ub2c8\ub2e4.<\/p>\n

\ubc30\ub108 \uad11\uace0(Banner ads): \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc5f0\uacb0\ub418\ub294 \uc774\ubbf8\uc9c0 \uae30\ubc18\uc758 \uc9c1\uc0ac\uac01\ud615 \ub610\ub294 \uc815\uc0ac\uac01\ud615 \uad11\uace0\uac00 \uac00\uc7a5 \uae30\ubcf8\uc801\uc778 \ud615\ud0dc\uc758 \ubc30\ub108 \uad11\uace0\uc785\ub2c8\ub2e4. 300\u00d7250 \ub610\ub294 728\u00d790 \ub4f1 \ud53d\uc140\uc5d0 \uae30\ubc18\ud574 \ub2e4\uc591\ud55c \uc0ac\uc774\uc988\ub85c \uc81c\uacf5\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc628\ub77c\uc778 \uad11\uace0\uc5d0 \ub300\ud55c \uc5c5\uacc4 \ud45c\uc900\uc744 \uad6c\ucd95\ud558\ub294 IAB(Interactive Advertising Bureau)\ub294 \uc774\uc81c \ub2e4\uc591\ud55c \ud654\uba74 \uc0ac\uc774\uc988\uc640 \ubc18\uc751\ud615 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc791\ub3d9\ud558\ub294 \uc720\uc5f0\ud55c \uad11\uace0 \ub2e8\uc704\ub85c\uc758 \uc804\ud658\uc744 \uad8c\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \uc885\ud6a1\ube44\uc728\uacfc \uc0ac\uc774\uc988 \ubc94\uc704\ub97c \uae30\ubc18\uc73c\ub85c \ud569\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 IAB \uac00\uc774\ub4dc\ub77c\uc778\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 \uc5ec\uae30<\/strong><\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16318,"id":16318,"title":"01-Display-Advertising-Banner-Ad","filename":"01-Display-Advertising-Banner-Ad.png","filesize":130061,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad.png","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/01-display-advertising-banner-ad\/","alt":"","author":"55","description":"","caption":"","name":"01-display-advertising-banner-ad","status":"inherit","uploaded_to":17089,"date":"2021-12-13 22:06:02","modified":"2022-03-22 17:12:12","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/kr\/wp-includes\/images\/media\/default.png","width":2048,"height":1011,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-300x148.png","medium-width":300,"medium-height":148,"medium_large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-768x379.png","medium_large-width":640,"medium_large-height":316,"large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-1024x506.png","large-width":640,"large-height":316,"1536x1536":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-1536x758.png","1536x1536-width":1536,"1536x1536-height":758,"2048x2048":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad.png","2048x2048-width":2048,"2048x2048-height":1011,"success-story":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-630x311.png","success-story-width":630,"success-story-height":311,"profile_24":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-24x24.png","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-48x48.png","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-96x96.png","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-150x150.png","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/01-Display-Advertising-Banner-Ad-300x300.png","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"

\uc804\uba74 \uad11\uace0(Interstitial ads): \uc0ac\uc6a9\uc790\uac00 \uc561\uc138\uc2a4\ud558\ub824\ub294 \uc6f9\ud398\uc774\uc9c0\ub098 \uc571\uc758 \uc804\uccb4 \ud654\uba74\uc5d0 \uc624\ubc84\ub808\uc774\ub418\ub294 \uad11\uace0\uc785\ub2c8\ub2e4. \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8 \ub610\ub294 \ube44\ub514\uc624\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc73c\uba70 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uac70\ub098 \ub2eb\uc544\uc57c \uacc4\uc18d \uc9c4\ud589\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16319,"id":16319,"title":"Interstitial-ads-scaled","filename":"Interstitial-ads-scaled.jpg","filesize":58846,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled.jpg","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/interstitial-ads-scaled\/","alt":"","author":"55","description":"","caption":"","name":"interstitial-ads-scaled","status":"inherit","uploaded_to":17089,"date":"2021-12-13 22:06:06","modified":"2022-03-22 17:12:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/kr\/wp-includes\/images\/media\/default.png","width":2048,"height":1594,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-300x233.jpg","medium-width":300,"medium-height":233,"medium_large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-768x598.jpg","medium_large-width":640,"medium_large-height":498,"large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-1024x797.jpg","large-width":640,"large-height":498,"1536x1536":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-1536x1196.jpg","1536x1536-width":1536,"1536x1536-height":1196,"2048x2048":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled.jpg","2048x2048-width":2048,"2048x2048-height":1594,"success-story":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-630x490.jpg","success-story-width":630,"success-story-height":490,"profile_24":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Interstitial-ads-scaled-300x300.jpg","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"

\ub9ac\uce58 \ubbf8\ub514\uc5b4 \uad11\uace0(Rich media ads): \ube44\ub514\uc624, \uc624\ub514\uc624 \ub610\ub294 \uc2ac\ub77c\uc774\ub354, 360\ub3c4 \ubcf4\uae30, \uc591\uc2dd \ud544\ub4dc \ub610\ub294 \uc9c8\ubb38 \uac19\uc740 \uae30\ud0c0 \uc0c1\ud638\uc791\uc6a9 \uc694\uc18c\ub97c \ud1b5\ud574 \uad00\uc2ec\uc744 \ubd88\ub7ec \uc77c\uc73c\ud0a4\ub294 \ubc30\ub108 \uad11\uace0\uc785\ub2c8\ub2e4.<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16320,"id":16320,"title":"Rich-media-ads-scaled","filename":"Rich-media-ads-scaled.jpg","filesize":95581,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled.jpg","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/rich-media-ads-scaled\/","alt":"","author":"55","description":"","caption":"","name":"rich-media-ads-scaled","status":"inherit","uploaded_to":17089,"date":"2021-12-13 22:06:09","modified":"2022-03-22 17:12:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/kr\/wp-includes\/images\/media\/default.png","width":2048,"height":1594,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-300x233.jpg","medium-width":300,"medium-height":233,"medium_large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-768x598.jpg","medium_large-width":640,"medium_large-height":498,"large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-1024x797.jpg","large-width":640,"large-height":498,"1536x1536":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-1536x1196.jpg","1536x1536-width":1536,"1536x1536-height":1196,"2048x2048":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled.jpg","2048x2048-width":2048,"2048x2048-height":1594,"success-story":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-630x490.jpg","success-story-width":630,"success-story-height":490,"profile_24":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Rich-media-ads-scaled-300x300.jpg","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"

\ube44\ub514\uc624 \uad11\uace0(Video ads): \uc774\ub984\uc5d0\uc11c \uc54c \uc218 \uc788\ub4ef\uc774 \ube44\ub514\uc624\uac00 \ud3ec\ud568\ub41c \uad11\uace0\uc785\ub2c8\ub2e4. \uad00\uc2ec\uc744 \ubd88\ub7ec \uc77c\uc73c\ud0a4\uace0 \ube0c\ub79c\ub529 \ubc0f \uc2a4\ud1a0\ub9ac\ud154\ub9c1\ud558\ub294 \ub370 \uc801\ud569\ud569\ub2c8\ub2e4.<\/p>\n"},{"acf_fc_layout":"image_block","image":{"ID":16321,"id":16321,"title":"Video-ads-scaled","filename":"Video-ads-scaled.jpg","filesize":108172,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled.jpg","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/video-ads-scaled\/","alt":"","author":"55","description":"","caption":"","name":"video-ads-scaled","status":"inherit","uploaded_to":17089,"date":"2021-12-13 22:06:12","modified":"2022-03-22 17:12:13","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/kr\/wp-includes\/images\/media\/default.png","width":2048,"height":1594,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-300x233.jpg","medium-width":300,"medium-height":233,"medium_large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-768x598.jpg","medium_large-width":640,"medium_large-height":498,"large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-1024x797.jpg","large-width":640,"large-height":498,"1536x1536":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-1536x1196.jpg","1536x1536-width":1536,"1536x1536-height":1196,"2048x2048":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled.jpg","2048x2048-width":2048,"2048x2048-height":1594,"success-story":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-630x490.jpg","success-story-width":630,"success-story-height":490,"profile_24":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-150x150.jpg","profile_150-width":150,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/12\/Video-ads-scaled-300x300.jpg","profile_300-width":300,"profile_300-height":300}}},{"acf_fc_layout":"text_block","text":"

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uc5b4\ub5a4 \ubc29\uc2dd\uc73c\ub85c \uc791\ub3d9\ud560\uae4c\uc694?<\/h2>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud558\ub824\uba74, \uba3c\uc800 \ub9e4\uccb4\uc0ac(\uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \uc0ac\uc774\ud2b8 \ubc0f \uc571)\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \uc77c\ubc18\uc801\uc73c\ub85c Google \ub514\uc2a4\ud50c\ub808\uc774 \ub124\ud2b8\uc6cc\ud06c \uac19\uc740 \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\ub098 \ud06c\ub9ac\ud14c\uc624 \uac19\uc740 DSP(\uc218\uc694\uce21 \ud50c\ub7ab\ud3fc)\ub97c \ud1b5\ud574 \uc218\ud589\ub429\ub2c8\ub2e4. \uadf8 \ub2e4\uc74c\uc5d4 \ub0b4\ubd80 \ub514\uc790\uc778 \ud300\uc774\ub098 \uc678\ubd80 \ud30c\ud2b8\ub108\ub97c \ud1b5\ud574 \uad11\uace0\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ub9c8\uc9c0\ub9c9\uc73c\ub85c \uad11\uace0 \ud0c0\uac9f\ud305 \ubc29\ubc95\uc744 \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \ud0c0\uac9f\ud305 \uc635\uc158\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ubb38\ub9e5 \ud0c0\uac9f\ud305: \uad11\uace0\uc8fc\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ucf58\ud150\uce20\uc640 \ud0a4\uc6cc\ub4dc\ub97c \uae30\ubc18\uc73c\ub85c \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc870\ub9ac \uae30\uad6c\ub97c \ud310\ub9e4\ud558\ub294 \uacbd\uc6b0 \ubb38\ub9e5 \ud0c0\uac9f\ud305\uc744 \ud1b5\ud574 \ub808\uc2dc\ud53c \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc0ac\uc774\ud2b8 \uac8c\uc7ac\uc704\uce58 \ud0c0\uac9f\ud305: \uad11\uace0\uc8fc\uac00 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc0ac\uc774\ud2b8\ub97c \uc9c1\uc811 \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc624\ub514\uc5b8\uc2a4 \ub610\ub294 \uad00\uc2ec \ubd84\uc57c \ud0c0\uac9f\ud305: \uad11\uace0\uc8fc\uac00 \uad00\uc2ec \ubd84\uc57c\ub098 \uc774\uc804 \ud589\ub3d9 \uac19\uc740 \ub2e4\uc591\ud55c \uc694\uc18c\ub97c \uae30\ubc18\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d \uadf8\ub8f9\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uace0\uc758 \uace0\uac1d\uacfc \uc720\uc0ac\ud55c \ud2b9\uc131\uc744 \uac00\uc9c4 \uc2dc\ubc00\ub7ec(similar), \ub8e9\uc5b4\ub77c\uc774\ud06c(lookalike) \uc624\ub514\uc5b8\uc2a4, \ub610\ub294 \uc720\uc0ac \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ucc3e\uace0 \uc788\ub294 \uc0ac\ub78c\ub4e4\ub85c \uad6c\uc131\ub41c \uc778\ub9c8\ucf13(in-market) \uc624\ub514\uc5b8\uc2a4\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub9ac\ud0c0\uac9f\ud305(Retargeting):\u00a0\ub514\uc2a4\ud50c\ub808\uc774 \ub9ac\ud0c0\uac9f\ud305<\/strong><\/a>\uc740 \ube0c\ub79c\ub4dc\uc758 \uc0ac\uc774\ud2b8\ub098 \uc571\uc744 \ubc29\ubb38\ud588\uc9c0\ub9cc \uc544\ubb34\ub7f0 \uc870\uce58\ub3c4 \ucde8\ud558\uc9c0 \uc54a\uace0 \ub5a0\ub09c \uc0ac\ub78c\ub4e4\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc804\ud658 \uc720\ub3c4\uc5d0 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc774\uba70 \ub192\uc740 ROI\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc73c\ub85c \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc758 \ube44\uc6a9\uc740 \uc5b4\ub290 \uc815\ub3c4\uc77c\uae4c\uc694?<\/h2>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc758 \uac00\uaca9\uc740 \uc77c\ubc18\uc801\uc73c\ub85c\u00a0CPM(1,000\ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9) \ub610\ub294 CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9) \ubaa8\ub378<\/strong><\/a>\uc744 \uae30\ubc18\uc73c\ub85c \uc0b0\uc815\ub429\ub2c8\ub2e4. CPM \uac00\uaca9 \ubaa8\ub378\uc744 \uc0ac\uc6a9\ud558\uba74 1,000\ud68c \ub178\ucd9c\ub2f9 \uc815\ud574\uc9c4 \uac00\uaca9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uc989, \uad11\uace0 \ud074\ub9ad \uc5ec\ubd80\uc5d0 \uad00\uacc4\uc5c6\uc774 \uad11\uace0 \uc870\ud68c\uc218\uc5d0 \ub300\ud574 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. CPM \ub2e8\uac00\ub294 \ucd5c\uc800 300\uc6d0\uc774\ub098, \ud3c9\uade0\uc801\uc73c\ub85c\ub294 \uc57d 2,000\uc6d0\uc785\ub2c8\ub2e4..i<\/strong><\/a>.<\/p>\n

CPC \ubaa8\ub378\uc740 \ub204\uad70\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uacbd\uc6b0\uc5d0\ub9cc \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \ud3c9\uade0 CPC \ub2e8\uac00\ub294 \uc5c5\uacc4\uc5d0 \ub530\ub77c \ub2e4\ub974\uc9c0\ub9cc \uad11\uace0\uc8fc\ub294 \ucd5c\ub300 CPC(\uc608: \ud074\ub9ad\ub2f9 1,000\uc6d0)\ub97c \uc124\uc815\ud558\uc5ec \ucea0\ud398\uc778\uc744 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \uc720\uc9c0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc758 \uad81\uadf9\uc801\uc778 \ube44\uc6a9\uc740 \uad11\uace0\uc8fc\uac00 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc608\uc0b0\uacfc \ub2ec\uc131\ud558\ub824\ub294 \uacb0\uacfc\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4.<\/p>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uc5b4\ub5a4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud560\uae4c\uc694?<\/h2>\n

\uc804 \uc138\uacc4\uc758 \ub9c8\ucf00\ud130\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \uc124\ubb38 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774\uac00 \uc608\uc0b0\uc758 \uac00\uc7a5 \ud070 \ubd80\ubd84\uc744 \ucc28\uc9c0\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uadf8 \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc804\uccb4 \ud37c\ub110\uc5d0\uc11c \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \uad6c\ucd95\uc5d0 \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ud2b8\ub798\ud53d \ud5a5\uc0c1<\/strong><\/a>\uacfc\u00a0\uc804\ud658 \uc99d\uac00<\/strong><\/a>\uc5d0\ub3c4 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4. \ub2e4\uc591\ud55c \ud3ec\ub9f7\uacfc \ud0c0\uac9f\ud305 \uc635\uc158\uc740 \uad11\uace0\uc8fc\uac00 \ub2e4\uc591\ud55c \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa8\ub4e0 \ucc44\ub110\uacfc \ud658\uacbd\uc5d0\uc11c \ud6a8\uacfc\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uc6f9\uc0ac\uc774\ud2b8, \uc18c\uc15c \ubbf8\ub514\uc5b4 \ubc0f \uc571\uc5d0 \uac8c\uc7ac\ud560 \uc218 \uc788\uc5b4 \uc6d0\ud65c\ud55c \ud06c\ub85c\uc2a4 \ucc44\ub110 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \uc774\uc0c1\uc801\uc785\ub2c8\ub2e4.<\/p>\n

\ub610\ud55c \ub3c4\ub2ec \ubc94\uc704\uac00 \ub113\uc2b5\ub2c8\ub2e4.<\/h3>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \ud0c0\uac9f\ud305 \uc635\uc158\uacfc \ubaa9\ud45c\uc5d0 \ub530\ub77c \uc7a0\uc7ac\uc801\uc73c\ub85c \uc218\ubc31\ub9cc \uba85\uc758 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \uc6d0\ud558\ub294 \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc, \uc624\ud508 \uc778\ud130\ub137\uacfc \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac08 \uc218 \uc788\ub3c4\ub85d \ub2e4\uc591\ud55c \uc194\ub8e8\uc158\uc744 \uc0ac\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uce21\uc815 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/h3>\n

\uac01 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ubc1c\uc0dd\ud55c \ud074\ub9ad\uacfc \uc804\ud658\uc218\ub97c \uc815\ud655\ud788 \ud655\uc778\ud560 \uc218 \uc788\uc73c\uba70, ROI\ub97c \uc27d\uac8c \uacc4\uc0b0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n"},{"acf_fc_layout":"text_block","text":"

\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ubaa8\ubc94 \uc0ac\ub840<\/h2>\n

\uc131\uacf5\uc801\uc778 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\uae30 \uc704\ud574 \uc54c\uc544\uc57c \ud560 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc27d\uac8c \uc0dd\uac01\ud558\uc2ed\uc2dc\uc624<\/strong>: \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub294 \ub208\uae38\uc744 \ub04c\uc5b4\uc57c \ud558\uc9c0\ub9cc \ubcf5\uc7a1\ud558\uba74 \uc548\ub429\ub2c8\ub2e4. \uce74\ud53c\ub294 \uc9e7\uc9c0\ub9cc \uc784\ud329\ud2b8\uac00 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4. CTA\ub294 \uba85\ud655\ud558\uace0 \uc9c1\uc811\uc801\uc774\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

Dynamic Creative Optimization\ub97c \ud1b5\ud55c \ub9de\ucda4\ud654<\/strong>: Dynamic Creative Optimization<\/strong> \uae30\uc220\uc744 \uc81c\uacf5\ud558\ub294 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ud30c\ud2b8\ub108\ub97c \uc120\ud0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774 \uae30\uc220\uc740 \uba38\uc2e0 \ub7ec\ub2dd\uc744 \uc0ac\uc6a9\ud574 \uc120\ud638\ub3c4 \ubc0f \ud0d0\uc0c9 \uc774\ub825\uc744 \uae30\ubc18\uc73c\ub85c \uac01 \uace0\uac1d\uc5d0 \ub9de\uac8c \uad11\uace0 \ucf58\ud150\uce20\uc640 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uc790\ub3d9\uc73c\ub85c \uc870\uc815\ud569\ub2c8\ub2e4.<\/p>\n

\uc624\ub514\uc5b8\uc2a4 \ud0c0\uac9f\ud305\uacfc \ubaa9\ud45c \uc77c\uce58<\/strong>: \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\uae38 \uc6d0\ud55c\ub2e4\uba74, \uc624\ub514\uc5b8\uc2a4 \uaddc\ubaa8\uac00 \ucee4\uc57c \ud569\ub2c8\ub2e4. \uc778\uad6c \ud1b5\uacc4\ud559 \uc815\ubcf4, \uc9c0\uc5ed \ub610\ub294 \uad00\uc2ec \uce74\ud14c\uace0\ub9ac\ub97c \uae30\ubc18\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\uc5ec \ub354 \ub113\uc740 \ubc94\uc704\uc758 \ub124\ud2b8\uc6cc\ud06c\ub97c \uad6c\ucd95\ud574\uc57c \ud569\ub2c8\ub2e4. \ud2b8\ub798\ud53d\uc744 \ud5a5\uc0c1\ud558\uae38 \uc6d0\ud55c\ub2e4\uba74, \ub8e9\uc5b4\ub77c\uc774\ud06c \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\uac70\ub098\u00a0\uc758\ub3c4 \uae30\ubc18 \uc624\ub514\uc5b8\uc2a4<\/strong><\/a>\ub97c \uad6c\ucd95\ud574 \ube0c\ub79c\ub4dc\uc758 \uc0c1\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \uac00\ub2a5\uc131\uc774 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4. \uc804\ud658\uc758 \uacbd\uc6b0, \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc640 \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud574 \uc7ac\ubc29\ubb38\uc744 \uc720\ub3c4\ud558\uc5ec \uac70\ub798\ub97c \uc644\ub8cc\ud558\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc790\ub3d9\ud654\ub41c \uc785\ucc30\ub85c \ud6a8\uc728\uc131 \uadf9\ub300\ud654<\/strong>: \uc218\ub3d9 \uc785\ucc30\uc740 \ub9ce\uc740 \uc2dc\uac04\uacfc \uc8fc\uc758\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ud310\ub9e4 \ube44\uc6a9(COS) \uac19\uc740 \ud2b9\uc815 KPI\ub97c \uc720\uc9c0\ud558\ub824\uba74, \ud544\uc694\uc5d0 \ub530\ub77c CPC\ub97c \uc870\uc815\ud558\ub294 \ub370 AI \uae30\uc220\uc744 \uc0ac\uc6a9\ud558\ub294 \uc790\ub3d9 \uc785\ucc30\uc744 \uc120\ud0dd\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

Criteo Ad Platform<\/h2>\n

\uccab \ubc88\uc9f8 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud560 \uc900\ube44\uac00 \ub418\uc168\uc2b5\ub2c8\uae4c? \ud06c\ub9ac\ud14c\uc624\uc758 \uc140\ud504 \uc11c\ube44\uc2a4 \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\uba74 \ucea0\ud398\uc778\uc744 \uc27d\uac8c \uc0dd\uc131, \uad00\ub9ac \ubc0f \uce21\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb34\ub8cc\ub85c \ub4f1\ub85d\ud560 \uc218 \uc788\uc73c\uba70 \uc608\uc0b0 \uaddc\ubaa8\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uc27d\uac8c \uc124\uc815\ud558\uace0 \uc2dc\uc791\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc9c0\uae08 \uc2dc\uc791\ud558\uc2ed\uc2dc\uc624<\/strong><\/a>.<\/p>\n"}]},"anchor":"display-advertising"},"yoast_head":"\nDisplay Advertising (\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0) | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc6f9\uc0ac\uc774\ud2b8, SNS \ub610\ub294 \uc571\uc5d0 \uac8c\uc7ac\ub418\ub294 \uc2dc\uac01\uc801 \uad11\uace0\uc785\ub2c8\ub2e4. \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8 \ub610\ub294 \ube44\ub514\uc624 \ubc30\ub108 \uad11\uace0\ub85c, \ud074\ub9ad\ud558\uba74 \ubcf4\ud1b5 \uc6f9\uc0ac\uc774\ud2b8\ub098 \ubc29\ubb38 \ud398\uc774\uc9c0\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Display Advertising (\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0) | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc6f9\uc0ac\uc774\ud2b8, SNS \ub610\ub294 \uc571\uc5d0 \uac8c\uc7ac\ub418\ub294 \uc2dc\uac01\uc801 \uad11\uace0\uc785\ub2c8\ub2e4. \uc774\ubbf8\uc9c0, \ud14d\uc2a4\ud2b8 \ub610\ub294 \ube44\ub514\uc624 \ubc30\ub108 \uad11\uace0\ub85c, \ud074\ub9ad\ud558\uba74 \ubcf4\ud1b5 \uc6f9\uc0ac\uc774\ud2b8\ub098 \ubc29\ubb38 \ud398\uc774\uc9c0\ub85c \uc5f0\uacb0\ub429\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-23T14:17:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": \"WebPage\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/display-advertising\/\",\n\t \"name\": \"Display Advertising (\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0) | KR - 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