{"id":17267,"date":"2021-12-21T03:53:54","date_gmt":"2021-12-21T03:53:54","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/retargeting\/"},"modified":"2025-03-03T03:10:40","modified_gmt":"2025-03-03T03:10:40","slug":"retargeting","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/retargeting\/","title":{"rendered":"Retargeting (\ub9ac\ud0c0\uac9f\ud305)"},"featured_media":0,"template":"","class_list":{"0":"post-17267","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-r","6":"criteo-solution-dynamic-retargeting","7":"criteo-platform-commerce-growth","8":"criteo-topic-commerce-media"},"acf":{"stae_popup_enable":false,"abbr":"","term_description":"<p>\ub9ac\ub9c8\ucf00\ud305\uc774\ub77c\uace0\ub3c4 \ud558\uba70, \uc774\uc804\uc5d0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub514\uc9c0\ud138 \uc6f9 \ucf58\ud150\uce20\uc640 \uc0c1\ud638\uc791\uc6a9(\uc608: \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38 \ub610\ub294 \ubaa8\ubc14\uc77c \uc571 \uc0ac\uc6a9)\ud55c \uc801\uc774 \uc788\ub294 \uace0\uac1d\uc5d0\uac8c \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"<p>\ucd5c\uc2e0 \ud1b5\uacc4\uc790\ub8cc\uc5d0 \ub530\ub974\uba74, \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc758 4%\ub9cc\uc774 \uad6c\ub9e4\ub97c \ud569\ub2c8\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud55c \uacfc\uc81c\ub97c \ub358\uc838\uc90d\ub2c8\ub2e4.\u00a0<strong>\uad6c\ub9e4\ub97c \ud558\uc9c0 \uc54a\uace0 \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub09c \ub098\uba38\uc9c0 96%\uc758 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc804\ud658\uc744 \uc5b4\ub5bb\uac8c \uc774\ub04c \uc218 \uc788\uc744\uae4c\uc694? \ub9ac\ud0c0\uac9f\ud305<\/strong><strong>\uc73c\ub85c \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/strong> \ub9ac\ud0c0\uac9f\ud305\uc740 \uace0\uac1d\uc5d0\uac8c \ucc98\uc74c \uad00\uc2ec\uc744 \uac00\uc84c\ub358 \uc0c1\ud488\uc744 \uc0c1\uae30\uc2dc\ucf1c\uc8fc\uace0 \uc7ac\ubc29\ubb38\ud558\uc5ec \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc804\ub7b5\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc880 \ub354 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><\/h4>\n<h2><strong>\ub9ac\ud0c0\uac9f\ud305\uc774\ub780?<\/strong><\/h2>\n<p>\ud55c \uace0\uac1d\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uace0\uac1d\uc740 \ub178\ud2b8\ubd81\uc73c\ub85c \ud55c \ube0c\ub79c\ub4dc\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud574 \uc0c1\ud488\ub4e4\uc744 \ub458\ub7ec\ubd05\ub2c8\ub2e4. \uc5ec\ub7ec \uac00\uc9c0 \uc0c1\ud488\uc744 \ub458\ub7ec\ubcf4\uc9c0\ub9cc \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc544\ubb34\uac83\ub3c4 \ub2f4\uc9c0 \uc54a\uc740 \uc0c1\ud0dc\ub85c \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub5a0\ub0a9\ub2c8\ub2e4. \uba70\uce60\uc774 \uc9c0\ub09c \ud6c4, \uc774 \uace0\uac1d\uc740 \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\ub97c \uc774\uc6a9\ud558\ub2e4\uac00 \uc804\uc5d0 \ubd24\ub358 \uc0c1\ud488\uacfc \ubcf8\uc801\uc774 \uc5c6\ub294 \ub2e4\ub978 \uad00\ub828 \uc0c1\ud488\ub4e4\uc774 \ud3ec\ud568\ub41c \uad11\uace0\ub97c \ubcf4\uac8c \ub429\ub2c8\ub2e4. \uadf8 \uad11\uace0\ub97c \ubcf4\uace0 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub2e4\uc2dc\uae08 \uc0dd\uaca8\ub098, \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uae30 \uc704\ud574 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub2e4\uc2dc \ubc29\ubb38\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ub9ac\ud0c0\uac9f\ud305\uc758 \uc791\ub3d9 \uc6d0\ub9ac\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8019 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-1-1024x447.jpg\" alt=\"\" width=\"100%\" height=\"100%\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-1-1024x447.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-1-300x131.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-1-768x335.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><strong>\uae30\ubcf8 vs. \uace0\uae09 \ub9ac\ud0c0\uac9f\ud305<\/strong><\/h2>\n<p>\uae30\ubcf8\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305\uc740 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uac00\uc7a5 \ucd5c\uadfc \ubcf8 \uc0c1\ud488\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uc5ec \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uace0\uae09 \ub9ac\ud0c0\uac9f\ud305 \ud504\ub85c\uadf8\ub7a8\uc740 \uc774\ubcf4\ub2e4 \uba87 \ub2e8\uacc4 \ub354 \ub098\uc544\uac11\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uace0\uac1d\uc774 \uc120\ud638\ud558\ub294 \uc0c1\ud488\uc5d0 \uae30\ubc18\ud574 \ub3d9\uc801\uc73c\ub85c \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud45c\uc2dc\ud574\uc90d\ub2c8\ub2e4. \uc815\uad50\ud55c \uc0c1\ud488 \ucd94\ucc9c \uae30\uc220\ub85c \uace0\uac1d\uc774 \ubcf4\uc9c0\ub294 \uc54a\uc558\uc9c0\ub9cc \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uac83\uc73c\ub85c \uc608\uce21\ub41c \uc0c1\ud488\uc744 \ubcf4\uc5ec\uc904 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc634\ub2c8\ucc44\ub110 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc544\uc774\ub374\ud2f0\ud2f0 \ub9e4\uce6d\uacfc \ud1b5\ud569\ud568\uc73c\ub85c\uc368, \ub2e4\uc591\ud55c \ub514\ubc14\uc774\uc2a4\uc640 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d\uc744 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc5b4\ub5a4 \uad11\uace0 \ub808\uc774\uc544\uc6c3, \uc0c9\uc0c1, CTA \uc870\ud569\uc774 \uac00\uc7a5 \uace0\uac1d\uc5d0\uac8c \uac10\ud765\uc744 \uc904 \uac83\uc778\uac00\ub97c \uc774\ud574\ud558\uace0 \ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \uac01 \uad11\uace0\ub97c \ub9de\ucda4\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li>\uace0\uac1d\uc774 \uc5b8\uc81c \uad6c\ub9e4 \uc804\ud658\uc744 \ud560 \uac83\uc778\uc9c0\ub97c \uc608\uce21\ud558\uace0 \uac00\uce58\uac00 \ub192\uc740 \ud130\uce58 \ud3ec\uc778\ud2b8\uc5d0\uc11c \uad11\uace0\ub97c \uc81c\uacf5\ud558\uba74 ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4><\/h4>\n<h2><strong>\uc815\uc801 \ub9ac\ud0c0\uac9f\ud305\uacfc \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac9f\ud305\uc740 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694?<\/strong><\/h2>\n<p>\uc815\uc801 \ub9ac\ud0c0\uac9f\ud305\uc740 \uace0\uac1d\uc774 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc5b4\ub5a4 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud588\ub294\uc9c0\uc5d0 \uae30\ubc18\ud574 \uc77c\ub828\uc758 \uad11\uace0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, eBook\uc5d0 \ub300\ud55c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\ub294 \uacbd\uc6b0, \uadf8 eBook\uc73c\ub85c \ubc29\ubb38\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \ub124 \uac00\uc9c0 \uad11\uace0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uad11\uace0\ub294 \ubc29\ubb38\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ud2b9\uc815 \uc0c1\ud488 \ud398\uc774\uc9c0\ub098 \ucf58\ud150\uce20\ub97c \ubc29\ubb38\ud55c \uacbd\uc6b0 \uac1c\uc2dc\ub429\ub2c8\ub2e4. \uad11\uace0 \ud558\ub098\ub294 \uc0c1\ud488\uc744 \ubcf8 \uc0ac\ub78c\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c, \ub2e4\ub978 \uad11\uace0\ub294 eBook\uacfc \uc720\uc0ac\ud55c \uc8fc\uc81c\uc758 \uac8c\uc2dc\ubb3c\uc744 \uc77d\uc740 \uc0ac\ub78c\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \ud45c\uc2dc\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc815\uc801 \ub9ac\ud0c0\uac9f\ud305\uc740 B2B \uae30\uc5c5\ub4e4\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud569\ub2c8\ub2e4. \ub610\ud55c \ud2b9\uc815 \uace0\uac1d\uce35\uc744 \uaca8\ub0ad\ud558\uace0\uc790 \ud560 \ub54c \uc88b\uc740 \uc804\ub7b5\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud2b9\uc815 \uac1c\uc778\uc744 \uaca8\ub0e5\ud558\uac70\ub098 \ud558\ub098\uc758 \ud2b9\uc815 \uc0c1\ud488\uc744 \ud310\ucd09\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 \uc801\ud569\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac9f\ud305\uc740 \uac01 \uace0\uac1d\ubcc4\ub85c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uace0 \uac01 \uace0\uac1d\uc758 \ucde8\ud5a5\uc5d0 \ub9de\uac8c \uad11\uace0\ub97c \ub9de\ucda4\ud654\ud558\uc5ec \uc5b8\uc81c \uad11\uace0\ub97c \ud45c\uc2dc\ud574\uc57c \uad6c\ub9e4 \uc804\ud658\uc728\uc774 \uac00\uc7a5 \ub192\uc740\uc9c0\ub97c \ud310\ub2e8\ud558\ub824\uba74 \uba38\uc2e0 \ub7ec\ub2dd \uac19\uc740 \ubcf4\ub2e4 \uc815\uad50\ud55c \uae30\uc220\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>B2C <a href=\"https:\/\/www.criteo.com\/kr\/blog\/category\/trends-insights\/\">\ucee4\uba38\uc2a4 \ube44\uc988\ub2c8\uc2a4<\/a>\ub97c \uc218\ud589\ud558\uba70 \ub300\uaddc\ubaa8\uc758 \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8\uc640 \uace0\uac1d \uae30\ubc18\uc774 \ud615\uc131\ub418\uc5b4 \uc788\ub294 \uacbd\uc6b0\ub77c\uba74, \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac9f\ud305\uc774 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub294 \uc218\ub3d9\uc73c\ub85c \uc124\uc815\ud558\uae30\uc5d0\ub294 \ubcc0\uc218\uac00 \ub108\ubb34 \ub9ce\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 ROI\ub294 \ubb34\uc2dc\ud560 \uc218 \uc5c6\ub294 \ud61c\ud0dd\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \ubbf8\uad6d \ub9c8\ucf00\ud130\uc758 88%\uac00 \ub9de\ucda4\ud654\ub97c \ud1b5\ud574 \uac00\uc2dc\uc801\uc778 \uc131\uacfc\ub97c \uc5bb\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc808\ubc18 \uc774\uc0c1\uc774 10%\uac00 \ub118\ub294 \ud5a5\uc0c1 \ud61c\ud0dd\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. (<a href=\"http:\/\/www.evergage.com\/blog\/press\/new-evergage-study-shows-compelling-personalization-benefits\/\" target=\"_blank\" rel=\"noopener\">Evergage<\/a>)<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8018 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-2-e1544117375879-1024x394.jpg\" alt=\"\" width=\"100%\" height=\"100%\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-2-e1544117375879-1024x394.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-2-e1544117375879-300x115.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-2-e1544117375879-768x296.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-2-e1544117375879.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><strong>\uc65c \ub9ac\ud0c0\uac9f\ud305\uc744 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694?<\/strong><\/h2>\n<p>\uad6c\ub9e4\ud558\uc9c0 \uc54a\uace0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub5a0\ub098\uac00\ub294 96%\uc758 \ubc29\ubb38\uc790\ub97c \ubd99\uc7a1\uc544\uc900\ub2e4\ub294 \uac83 \uc774\uc678\uc5d0\ub3c4, \ub9ac\ud0c0\uac9f\ud305\uc740 \uc5ec\ub7ec \uac00\uc9c0 \uce21\uba74\uc5d0\uc11c \ud61c\ud0dd\uc744 \uc8fc\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uc774\ubbf8 \uad00\uc2ec\uc744 \uac00\uc9c4 \uace0\uac1d\ub4e4\uc774 \uad6c\ub9e4\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294\ub370\ub3c4 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.\u00a0<\/strong>\uc6f9\uc0ac\uc774\ud2b8\ub97c \uadf8\ub0e5 \ubc29\ubb38\ud588\ub4e0, \uc0c1\ud488\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc558\ub4e0, \uc774\ub4e4\uc740 \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\ub294 \uace0\uac1d\ub4e4\uc785\ub2c8\ub2e4. \uc774\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc804\ud600 \ubc29\ubb38\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\ub4e4\uc758 \uad6c\ub9e4 \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub294 \uac83\ubcf4\ub2e4 \ub178\ub825\uc774 \ud6e8\uc52c \ub35c \ub4e0\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8 \ub9ac\ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc740 \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc0c1\ud488\uc73c\ub85c \uc774\ub7ec\ud55c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uc5ec \ub9e4\ucd9c\uacfc \uc218\uc775\uc744 \uadf9\ub300\ud654\ud574\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\uc0c1\ud488\uc744 \uace0\uac1d\uc758 \ub9c8\uc74c\uc5d0 \uac01\uc778\uc2dc\ucf1c \uc90d\ub2c8\ub2e4.\u00a0<\/strong>\uace0\uac1d\uc740 \ubcf4\ud1b5 \uad11\uace0\uc5d0 \uc5ec\ub7ec \ucc28\ub840 \ub178\ucd9c\ub41c \ud6c4\uc5d0\uc57c \uad6c\ub9e4\ud569\ub2c8\ub2e4. \uad6c\ub9e4\ud558\ub294 \uacbd\ub85c\uc5d0\uc11c \uad00\uc2ec\uc744 \ubd84\uc0b0\uc2dc\ud0a4\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc7a5\uc560\ubb3c\uc774 \uc874\uc7ac\ud558\ub294 \uc624\ub298\ub0a0\uc5d0\ub294 \ud2b9\ud788 \uadf8\ub7ec\ud569\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305\uc740 \uace0\uac1d\uc774 \ubcf4\uc558\ub358 \uad6c\ub450\ub098 \uc637\uc5d0 \ub300\ud574 \uc0c1\uae30\uc2dc\ucf1c\uc8fc\uace0 \uad6c\ub9e4 \uc695\uad6c\ub97c \uc77c\uae68\uc6c1\ub2c8\ub2e4.<\/li>\n<li><strong>\ub9ac\ud0c0\uac9f\ud305\uc740 \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4, \uc634\ub2c8\ucc44\ub110 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. <\/strong>\uace0\uac1d\uc740 \uc27d\uac8c \ub514\ubc14\uc774\uc2a4\ub97c \uc774\ub3d9\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub824\uba74, \uad11\uace0\uc8fc\ub4e4\ub3c4 \uadf8\ub798\uc57c \ud569\ub2c8\ub2e4. \uba87\uba87 \ub9ac\ud0c0\uac9f\ud305 \uae30\uc5c5\ub4e4\uc740 \ub370\uc2a4\ud06c\ud1b1, \ubaa8\ubc14\uc77c, \uc571\uc5d0\uc11c \ub3d9\uc77c\ud55c \uace0\uac1d\uc744 \ub9e4\uce58\uc2dc\ucf1c, \uace0\uac1d\uc774 \uc5b4\ub5a4 \ucc44\ub110\uc744 \uc774\uc6a9\ud558\ub294\uc9c0\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uc77c\uad00\uc131 \uc788\ub294 \uba54\uc2dc\uc9c0\uc640 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc911 \uc77c\ubd80 \uc194\ub8e8\uc158\uc740 \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130\ub97c \ub9ac\ud0c0\uac9f\ud305 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uc804\uc1a1\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c\ub294 \uad11\uace0 \ud45c\uc2dc\ub97c \uc911\ub2e8\ud558\ub294 \ub4f1\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p><strong>\ub9ac\ud0c0\uac9f\ud305\uc740 \ube44\uc6a9 \ud6a8\uc728\uc801\uc774\uba70, \uc785\uc99d\ub41c ROI\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/strong>\ud2b9\ud788 \ubaa8\ubc94 \uc0ac\ub840\uc5d0 \ub530\ub77c \uc2e4\ud589\ud558\ub294 \uacbd\uc6b0 \uc218\uc775\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc801\uc2dc\uc5d0 \uc81c\uacf5\ud558\uba74 \uace0\uac1d\uc758 \uc778\uac8c\uc774\uc9c0\uac00 \uadf9\ub300\ud654\ub429\ub2c8\ub2e4. \uc77c\ubd80 \ub9ac\ud0c0\uac9f\ud305 \uacf5\uae09\uc5c5\uccb4\uac00 \uc81c\uacf5\ud558\ub294 CPC \uae30\ubc18 \uc694\uae08\uc81c\uc758 \uacbd\uc6b0, \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uacbd\uc6b0\uc5d0\ub9cc \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uae30 \ub54c\ubb38\uc5d0, \uc608\uc0b0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc9c0\ucd9c\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<h4><\/h4>\n<h2><strong>\ub9ac\ud0c0\uac9f\ud305\uc758 \ube44\uc6a9\uc740 \uc5bc\ub9c8\ub098 \ub420\uae4c\uc694?<\/strong><\/h2>\n<p>\ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc758 \uc2e4\uc9c8\uc801\uc778 \ube44\uc6a9\uc740 \uac8c\uc7ac\ub418\ub294 \uac01 \uad11\uace0\uc758 \ube44\uc6a9\uacfc \ud560\ub2f9\ub41c \uc608\uc0b0\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4. \uc5bb\uc744 \uc218 \uc788\ub294 \uac00\uce58\ub294 \uc0ac\uc6a9\ud558\ub294 \uc694\uae08 \ubaa8\ub378\uacfc \ud2b9\uc815 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ud1b5, \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc740 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/\">CPM \ub610\ub294 CPC\uc5d0 \uae30\ubc18\ud574 \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/a><\/p>\n<ul>\n<li>CPM = Cost per \u201cmille,\u201d 1,000\uac1c \ub178\ucd9c \ub2f9 \ube44\uc6a9<\/li>\n<li>CPC = Cost per click, \ud074\ub9ad \ub2f9 \ube44\uc6a9<\/li>\n<\/ul>\n<p>CPM\uc740 \ub178\ucd9c \uc218\uc5d0 \ub300\ud574 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uae30 \ub54c\ubb38\uc5d0 \uc778\uc9c0\ub3c4 \ud5a5\uc0c1\uc774 \ubaa9\uc801\uc778 \uacbd\uc6b0 \uac00\uc7a5 \uc801\ud569\ud558\uc9c0\ub9cc \ud074\ub9ad\uc774 \ubcf4\uc7a5\ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ub208\uc5d0 \uc798 \ub744\uc9c0 \uc54a\ub294 \ud398\uc774\uc9c0 \ud558\ub2e8\uc758 \uad11\uace0\uc5d0 \ub300\ud574 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub294 \uacbd\uc6b0\uac00 \ub300\ubd80\ubd84\uc785\ub2c8\ub2e4. \ub9e4\ucd9c \uc99d\uac00\ub97c \uc704\ud55c \uc774\uc0c1\uc801\uc778 \ubaa8\ub378\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n<p>CPC\ub294 \ud074\ub9ad\uc744 \ud55c \uacbd\uc6b0\uc5d0\ub9cc \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud074\ub9ad\uc744 \ud55c \uc0ac\uc6a9\uc790\ub294 \uad11\uace0\uc5d0 \ud3ec\ud568\ub41c \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\uc744 \ud655\ub960\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ub9e4\ucd9c \ud5a5\uc0c1\ucc98\ub7fc \uc815\ud574\uc9c4 \uc131\uacfc \ubaa9\ud45c\uac00 \uc788\ub294 \uacbd\uc6b0\uc5d0\ub294 CPC\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><\/h4>\n<h2><strong>\ub9ac\ud0c0\uac9f\ud305 vs \ub9ac\ub9c8\ucf00\ud305 \u2013 \uadf8 \ucc28\uc774\ub294?<\/strong><\/h2>\n<p>\ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305\uc774\ub77c\ub294 \uc6a9\uc5b4\ub294 \uac19\uc740 \uc758\ubbf8\ub85c \uc0ac\uc6a9\ub418\uae30\ub3c4 \ud558\uc9c0\ub9cc \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c\ub294 \uc5c4\uaca9\ud788 \ub9d0\ud574 \uac19\uc740 \uc758\ubbf8\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305\uc740 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc758 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc774\ub77c\ub294 \uc810\uc5d0\uc11c \uacf5\ud1b5\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8 \ub3c4\ub2ec \ubc29\ubc95\uc740 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub9ac\ud0c0\uac9f\ud305\uc740 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc5d0 <strong>\ub514\uc2a4\ud50c\ub808\uc774 \ub610\ub294 \ub124\uc774\ud2f0\ube0c \uad11\uace0<\/strong>\ub97c \ud45c\uc2dc\ud574 \ubc29\ubb38\uc790\uac00 \ub2e4\uc2dc \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub3c4\ub85d \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li>\ub9ac\ub9c8\ucf00\ud305\ub3c4 \ubaa9\ud45c\ub294 \uac19\uc9c0\ub9cc, <strong>\uc774\uba54\uc77c<\/strong>\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub123\uace0 \uacb0\uc81c\ub97c \uc644\ub8cc\ud558\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \uc804\uc1a1\ub418\ub294 \uc774\uba54\uc77c\uc744 \uc608\ub85c \ub4e4 \uc218 \uc788\uaca0\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc774 \ub2f4\uaca8 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc0c1\uae30\uc2dc\ud0a4\uace0, \ud0d0\uc0c9 \uc774\ub825\uc5d0 \uae30\ubc18\ud574 \ub2e4\ub978 \uc0c1\ud488\uc5d0 \ub300\ud55c \uc5c5\uc138\uc77c\/\ud06c\ub85c\uc2a4 \uc138\uc77c \uc774\uba54\uc77c\uc744 \uc804\uc1a1\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4><\/h4>\n<h2><strong>\ub2e4\uc774\ub0b4\ubbf9 \ub9ac\ud0c0\uac9f\ud305\uc758 \ubaa8\ubc94\uc0ac\ub840\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h2>\n<ol>\n<li>\uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub97c \uae4a\uc774 \uc774\ud574\ud558\ub294 \uae30\uc220\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.\u00a0\uc9c0\uc18d\uc801\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \ud589\ub3d9\uacfc \uad00\uc2ec\uc5d0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \ubc29\ub300\ud55c \uc591\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/technology\/shopper-graph\/\">\uc18c\ube44\uc790 \ub370\uc774\ud130<\/a>\ub97c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uadc0\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uac15\ub825\ud55c \uae30\uc220\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li>\uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \uc0c1\ud488\uc744 \ud45c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0\uace0\uac1d\uc774 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uac00\uc7a5 \ucd5c\uadfc \ubcf8 \uc0c1\ud488\uc774\ub098 \uac00\uc7a5 \uad6c\ub9e4\uac00 \ub9ce\uc740 \uc0c1\ud488\uc744 \ud45c\uc2dc\ud558\ub294 \uac83 \uc774\uc0c1\uc744 \ud574\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\ub824\uba74, \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ubcf4\uc9c0\ub294 \uc54a\uc558\uc9c0\ub9cc \uad6c\ub9e4\ud560 \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc0c1\ud488\uc744 \uc608\uce21\ud574\uc8fc\ub294 \uc785\uc99d\ub41c <a href=\"https:\/\/www.criteo.com\/kr\/technology\/product-recommendations\/\">\uc0c1\ud488 \ucd94\ucc9c \uae30\uc220<\/a>\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li>\uad6c\ub9e4\ud560 \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc2dc\uc810\uacfc \uc7a5\uc18c\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0\uad6c\ub9e4 \ud655\ub960\uc774 \ub192\uc740 \uc2dc\uc810\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc608\uce21\ud558\uc5ec \uace0\uac1d\uc5d0 \uc801\uc2dc\uc5d0 \ub3c4\ub2ec\ud558\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/\">\uc608\uce21 \uae30\uc220<\/a>\uc744 \ubcf4\uc720\ud558\uace0, \uc571, \ub3d9\uc601\uc0c1 \ub4f1 \uac00\uc7a5 \uad11\ubc94\uc704\ud55c \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h2 class=\"h4 title\"><strong>\ud06c\ub9ac\ud14c\uc624\ub97c \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc \ud5a5\uc0c1<\/strong><\/h2>\n<div class=\"description\">\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc740 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17440\" role=\"img\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/01\/Drive-your-business-Image.svg\" alt=\"\" width=\"100%\" height=\"100%\" \/><\/p>\n<h4><strong>\ub3c4\ub2ec\ubc94\uc704 \ud5a5\uc0c1<\/strong><\/h4>\n<p>\uc77c\uc77c \ud65c\uc131\uc720\uc800 7\uc5b5 \uba85\uc758 \ud65c\uc131 \uace0\uac1d\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uc2ec\ub3c4\uc788\ub294 \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c, \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c\ub97c \ub6f0\uc5b4\ub118\uc5b4 \uc5ec\ub7ec \uace0\uc720\ud55c \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc778\ud154\ub9ac\uc804\uc2a4 \ud5a5\uc0c1<\/strong><\/h4>\n<p>\uc5f0\uac04 9\ucc9c5\uc5b5 \ub2ec\ub7ec \uc774\uc0c1\uc758 \uc774\ucee4\uba38\uc2a4 \ub9e4\ucd9c\uc5d0 \uae30\ubc18\ud55c \uc138\uacc4 \ucd5c\ub300\uc758 \uc624\ud508 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc5ed\ub7c9 \ud5a5\uc0c1<\/strong><\/h4>\n<p>\uc77c\uac04 \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4\ud65c\ub3d9 350\uc5b5 \uac74 \uac74\uc758 \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4\uc790 \uc758\ub3c4 \uc2dc\uadf8\ub110 120\uac1c \uc774\uc0c1 \uad6c\ub9e4 \uc758\ub3c4 \uc2e0\ud638\ub97c \uc2e4\uc2dc\uac04\uc73c\ub85c \ubd84\uc11d\ud558\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 AI \uc5d4\uc9c4\uc744 \ud1b5\ud574 \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"<p>\ucd5c\uc2e0 \ud1b5\uacc4\uc790\ub8cc\uc5d0 \ub530\ub974\uba74, \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc758 4%\ub9cc\uc774 \uad6c\ub9e4\ub97c \ud569\ub2c8\ub2e4. \uc774\ub294 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ub9e4\uc6b0 \uc911\uc694\ud55c \uacfc\uc81c\ub97c \ub358\uc838\uc90d\ub2c8\ub2e4.\u00a0<strong>\uad6c\ub9e4\ub97c \ud558\uc9c0 \uc54a\uace0 \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub09c \ub098\uba38\uc9c0 96%\uc758 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc804\ud658\uc744 \uc5b4\ub5bb\uac8c \uc774\ub04c \uc218 \uc788\uc744\uae4c\uc694? \ub9ac\ud0c0\uac9f\ud305<\/strong><strong>\uc73c\ub85c \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/strong> \ub9ac\ud0c0\uac9f\ud305\uc740 \uace0\uac1d\uc5d0\uac8c \ucc98\uc74c \uad00\uc2ec\uc744 \uac00\uc84c\ub358 \uc0c1\ud488\uc744 \uc0c1\uae30\uc2dc\ucf1c\uc8fc\uace0 \uc7ac\ubc29\ubb38\ud558\uc5ec \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc804\ub7b5\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc880 \ub354 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><\/h4>\n<h2><strong>\ub9ac\ud0c0\uac9f\ud305\uc774\ub780?<\/strong><\/h2>\n<p>\ud55c \uace0\uac1d\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uace0\uac1d\uc740 \ub178\ud2b8\ubd81\uc73c\ub85c \ud55c \ube0c\ub79c\ub4dc\uc758 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud574 \uc0c1\ud488\ub4e4\uc744 \ub458\ub7ec\ubd05\ub2c8\ub2e4. \uc5ec\ub7ec \uac00\uc9c0 \uc0c1\ud488\uc744 \ub458\ub7ec\ubcf4\uc9c0\ub9cc \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc544\ubb34\uac83\ub3c4 \ub2f4\uc9c0 \uc54a\uc740 \uc0c1\ud0dc\ub85c \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub5a0\ub0a9\ub2c8\ub2e4. \uba70\uce60\uc774 \uc9c0\ub09c \ud6c4, \uc774 \uace0\uac1d\uc740 \ubaa8\ubc14\uc77c \ub514\ubc14\uc774\uc2a4\ub97c \uc774\uc6a9\ud558\ub2e4\uac00 \uc804\uc5d0 \ubd24\ub358 \uc0c1\ud488\uacfc \ubcf8\uc801\uc774 \uc5c6\ub294 \ub2e4\ub978 \uad00\ub828 \uc0c1\ud488\ub4e4\uc774 \ud3ec\ud568\ub41c \uad11\uace0\ub97c \ubcf4\uac8c \ub429\ub2c8\ub2e4. \uadf8 \uad11\uace0\ub97c \ubcf4\uace0 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uad00\uc2ec\uc774 \ub2e4\uc2dc\uae08 \uc0dd\uaca8\ub098, \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uae30 \uc704\ud574 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub2e4\uc2dc \ubc29\ubb38\ud569\ub2c8\ub2e4. \uc774\uac83\uc774 \ub9ac\ud0c0\uac9f\ud305\uc758 \uc791\ub3d9 \uc6d0\ub9ac\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8019 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-1-1024x447.jpg\" alt=\"\" width=\"100%\" height=\"100%\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-1-1024x447.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-1-300x131.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-1-768x335.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-1.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><strong>\uae30\ubcf8 vs. \uace0\uae09 \ub9ac\ud0c0\uac9f\ud305<\/strong><\/h2>\n<p>\uae30\ubcf8\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305\uc740 \uad6c\ub9e4 \uc5ec\uc815 \uc804\ubc18\uc5d0\uc11c \uac00\uc7a5 \ucd5c\uadfc \ubcf8 \uc0c1\ud488\uc5d0 \ub300\ud55c \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uc5ec \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ub3c4\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uace0\uae09 \ub9ac\ud0c0\uac9f\ud305 \ud504\ub85c\uadf8\ub7a8\uc740 \uc774\ubcf4\ub2e4 \uba87 \ub2e8\uacc4 \ub354 \ub098\uc544\uac11\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uace0\uac1d\uc774 \uc120\ud638\ud558\ub294 \uc0c1\ud488\uc5d0 \uae30\ubc18\ud574 \ub3d9\uc801\uc73c\ub85c \ub9de\ucda4\ud615 \uad11\uace0\ub97c \ud45c\uc2dc\ud574\uc90d\ub2c8\ub2e4. \uc815\uad50\ud55c \uc0c1\ud488 \ucd94\ucc9c \uae30\uc220\ub85c \uace0\uac1d\uc774 \ubcf4\uc9c0\ub294 \uc54a\uc558\uc9c0\ub9cc \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uac83\uc73c\ub85c \uc608\uce21\ub41c \uc0c1\ud488\uc744 \ubcf4\uc5ec\uc904 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc634\ub2c8\ucc44\ub110 \uad6c\ub9e4 \uc5ec\uc815\uc744 \uc544\uc774\ub374\ud2f0\ud2f0 \ub9e4\uce6d\uacfc \ud1b5\ud569\ud568\uc73c\ub85c\uc368, \ub2e4\uc591\ud55c \ub514\ubc14\uc774\uc2a4\uc640 \ud658\uacbd\uc5d0\uc11c \uace0\uac1d\uc744 \uc5f0\uacb0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc5b4\ub5a4 \uad11\uace0 \ub808\uc774\uc544\uc6c3, \uc0c9\uc0c1, CTA \uc870\ud569\uc774 \uac00\uc7a5 \uace0\uac1d\uc5d0\uac8c \uac10\ud765\uc744 \uc904 \uac83\uc778\uac00\ub97c \uc774\ud574\ud558\uace0 \ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \uac01 \uad11\uace0\ub97c \ub9de\ucda4\ud654\ud569\ub2c8\ub2e4.<\/li>\n<li>\uace0\uac1d\uc774 \uc5b8\uc81c \uad6c\ub9e4 \uc804\ud658\uc744 \ud560 \uac83\uc778\uc9c0\ub97c \uc608\uce21\ud558\uace0 \uac00\uce58\uac00 \ub192\uc740 \ud130\uce58 \ud3ec\uc778\ud2b8\uc5d0\uc11c \uad11\uace0\ub97c \uc81c\uacf5\ud558\uba74 ROI\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4><\/h4>\n<h2><strong>\uc815\uc801 \ub9ac\ud0c0\uac9f\ud305\uacfc \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac9f\ud305\uc740 \uc5b4\ub5a4 \ucc28\uc774\uac00 \uc788\uc744\uae4c\uc694?<\/strong><\/h2>\n<p>\uc815\uc801 \ub9ac\ud0c0\uac9f\ud305\uc740 \uace0\uac1d\uc774 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc5b4\ub5a4 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud588\ub294\uc9c0\uc5d0 \uae30\ubc18\ud574 \uc77c\ub828\uc758 \uad11\uace0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc608\ub97c \ub4e4\uc5b4, eBook\uc5d0 \ub300\ud55c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud558\ub294 \uacbd\uc6b0, \uadf8 eBook\uc73c\ub85c \ubc29\ubb38\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \ub124 \uac00\uc9c0 \uad11\uace0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uad11\uace0\ub294 \ubc29\ubb38\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\uc758 \ud2b9\uc815 \uc0c1\ud488 \ud398\uc774\uc9c0\ub098 \ucf58\ud150\uce20\ub97c \ubc29\ubb38\ud55c \uacbd\uc6b0 \uac1c\uc2dc\ub429\ub2c8\ub2e4. \uad11\uace0 \ud558\ub098\ub294 \uc0c1\ud488\uc744 \ubcf8 \uc0ac\ub78c\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c, \ub2e4\ub978 \uad11\uace0\ub294 eBook\uacfc \uc720\uc0ac\ud55c \uc8fc\uc81c\uc758 \uac8c\uc2dc\ubb3c\uc744 \uc77d\uc740 \uc0ac\ub78c\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \ud45c\uc2dc\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc815\uc801 \ub9ac\ud0c0\uac9f\ud305\uc740 B2B \uae30\uc5c5\ub4e4\uc5d0\uac8c \uac00\uc7a5 \uc801\ud569\ud569\ub2c8\ub2e4. \ub610\ud55c \ud2b9\uc815 \uace0\uac1d\uce35\uc744 \uaca8\ub0ad\ud558\uace0\uc790 \ud560 \ub54c \uc88b\uc740 \uc804\ub7b5\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud2b9\uc815 \uac1c\uc778\uc744 \uaca8\ub0e5\ud558\uac70\ub098 \ud558\ub098\uc758 \ud2b9\uc815 \uc0c1\ud488\uc744 \ud310\ucd09\ud558\ub294 \uacbd\uc6b0\uc5d0\ub294 \uc801\ud569\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac9f\ud305\uc740 \uac01 \uace0\uac1d\ubcc4\ub85c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc0dd\uc131\ud569\ub2c8\ub2e4. \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \ubd84\uc11d\ud558\uace0 \uac01 \uace0\uac1d\uc758 \ucde8\ud5a5\uc5d0 \ub9de\uac8c \uad11\uace0\ub97c \ub9de\ucda4\ud654\ud558\uc5ec \uc5b8\uc81c \uad11\uace0\ub97c \ud45c\uc2dc\ud574\uc57c \uad6c\ub9e4 \uc804\ud658\uc728\uc774 \uac00\uc7a5 \ub192\uc740\uc9c0\ub97c \ud310\ub2e8\ud558\ub824\uba74 \uba38\uc2e0 \ub7ec\ub2dd \uac19\uc740 \ubcf4\ub2e4 \uc815\uad50\ud55c \uae30\uc220\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>B2C <a href=\"https:\/\/www.criteo.com\/kr\/blog\/category\/trends-insights\/\">\ucee4\uba38\uc2a4 \ube44\uc988\ub2c8\uc2a4<\/a>\ub97c \uc218\ud589\ud558\uba70 \ub300\uaddc\ubaa8\uc758 \uc0c1\ud488 \uce74\ud0c8\ub85c\uadf8\uc640 \uace0\uac1d \uae30\ubc18\uc774 \ud615\uc131\ub418\uc5b4 \uc788\ub294 \uacbd\uc6b0\ub77c\uba74, \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac9f\ud305\uc774 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \ud6a8\uacfc\uc801\uc778 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub294 \uc218\ub3d9\uc73c\ub85c \uc124\uc815\ud558\uae30\uc5d0\ub294 \ubcc0\uc218\uac00 \ub108\ubb34 \ub9ce\uc2b5\ub2c8\ub2e4. \ub610\ud55c \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub97c \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 ROI\ub294 \ubb34\uc2dc\ud560 \uc218 \uc5c6\ub294 \ud61c\ud0dd\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \ubbf8\uad6d \ub9c8\ucf00\ud130\uc758 88%\uac00 \ub9de\ucda4\ud654\ub97c \ud1b5\ud574 \uac00\uc2dc\uc801\uc778 \uc131\uacfc\ub97c \uc5bb\uc740 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc808\ubc18 \uc774\uc0c1\uc774 10%\uac00 \ub118\ub294 \ud5a5\uc0c1 \ud61c\ud0dd\uc744 \uc5bb\uc5c8\uc2b5\ub2c8\ub2e4. (<a href=\"http:\/\/www.evergage.com\/blog\/press\/new-evergage-study-shows-compelling-personalization-benefits\/\" target=\"_blank\" rel=\"noopener\">Evergage<\/a>)<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-8018 size-large\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-2-e1544117375879-1024x394.jpg\" alt=\"\" width=\"100%\" height=\"100%\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-2-e1544117375879-1024x394.jpg 1024w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-2-e1544117375879-300x115.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-2-e1544117375879-768x296.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2018\/07\/KR-SEO-2-e1544117375879.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2><strong>\uc65c \ub9ac\ud0c0\uac9f\ud305\uc744 \uc0ac\uc6a9\ud574\uc57c \ud560\uae4c\uc694?<\/strong><\/h2>\n<p>\uad6c\ub9e4\ud558\uc9c0 \uc54a\uace0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub5a0\ub098\uac00\ub294 96%\uc758 \ubc29\ubb38\uc790\ub97c \ubd99\uc7a1\uc544\uc900\ub2e4\ub294 \uac83 \uc774\uc678\uc5d0\ub3c4, \ub9ac\ud0c0\uac9f\ud305\uc740 \uc5ec\ub7ec \uac00\uc9c0 \uce21\uba74\uc5d0\uc11c \ud61c\ud0dd\uc744 \uc8fc\ub294 \uc804\ub7b5\uc785\ub2c8\ub2e4.<\/p>\n<ol>\n<li><strong>\uc774\ubbf8 \uad00\uc2ec\uc744 \uac00\uc9c4 \uace0\uac1d\ub4e4\uc774 \uad6c\ub9e4\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294\ub370\ub3c4 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.\u00a0<\/strong>\uc6f9\uc0ac\uc774\ud2b8\ub97c \uadf8\ub0e5 \ubc29\ubb38\ud588\ub4e0, \uc0c1\ud488\uc744 \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc558\ub4e0, \uc774\ub4e4\uc740 \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\ub294 \uace0\uac1d\ub4e4\uc785\ub2c8\ub2e4. \uc774\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uc804\ud600 \ubc29\ubb38\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\ub4e4\uc758 \uad6c\ub9e4 \uc804\ud658\uc744 \uc720\ub3c4\ud558\ub294 \uac83\ubcf4\ub2e4 \ub178\ub825\uc774 \ud6e8\uc52c \ub35c \ub4e0\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc2a4\ub9c8\ud2b8 \ub9ac\ud0c0\uac9f\ud305 \uc194\ub8e8\uc158\uc740 \uc801\uc2dc\uc5d0 \uc801\uc808\ud55c \uc0c1\ud488\uc73c\ub85c \uc774\ub7ec\ud55c \uace0\uac1d\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\uc5ec \ub9e4\ucd9c\uacfc \uc218\uc775\uc744 \uadf9\ub300\ud654\ud574\uc90d\ub2c8\ub2e4.<\/li>\n<li><strong>\uc0c1\ud488\uc744 \uace0\uac1d\uc758 \ub9c8\uc74c\uc5d0 \uac01\uc778\uc2dc\ucf1c \uc90d\ub2c8\ub2e4.\u00a0<\/strong>\uace0\uac1d\uc740 \ubcf4\ud1b5 \uad11\uace0\uc5d0 \uc5ec\ub7ec \ucc28\ub840 \ub178\ucd9c\ub41c \ud6c4\uc5d0\uc57c \uad6c\ub9e4\ud569\ub2c8\ub2e4. \uad6c\ub9e4\ud558\ub294 \uacbd\ub85c\uc5d0\uc11c \uad00\uc2ec\uc744 \ubd84\uc0b0\uc2dc\ud0a4\ub294 \uc5ec\ub7ec \uac00\uc9c0 \uc7a5\uc560\ubb3c\uc774 \uc874\uc7ac\ud558\ub294 \uc624\ub298\ub0a0\uc5d0\ub294 \ud2b9\ud788 \uadf8\ub7ec\ud569\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305\uc740 \uace0\uac1d\uc774 \ubcf4\uc558\ub358 \uad6c\ub450\ub098 \uc637\uc5d0 \ub300\ud574 \uc0c1\uae30\uc2dc\ucf1c\uc8fc\uace0 \uad6c\ub9e4 \uc695\uad6c\ub97c \uc77c\uae68\uc6c1\ub2c8\ub2e4.<\/li>\n<li><strong>\ub9ac\ud0c0\uac9f\ud305\uc740 \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4, \uc634\ub2c8\ucc44\ub110 \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. <\/strong>\uace0\uac1d\uc740 \uc27d\uac8c \ub514\ubc14\uc774\uc2a4\ub97c \uc774\ub3d9\ud569\ub2c8\ub2e4. \uc774\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub824\uba74, \uad11\uace0\uc8fc\ub4e4\ub3c4 \uadf8\ub798\uc57c \ud569\ub2c8\ub2e4. \uba87\uba87 \ub9ac\ud0c0\uac9f\ud305 \uae30\uc5c5\ub4e4\uc740 \ub370\uc2a4\ud06c\ud1b1, \ubaa8\ubc14\uc77c, \uc571\uc5d0\uc11c \ub3d9\uc77c\ud55c \uace0\uac1d\uc744 \ub9e4\uce58\uc2dc\ucf1c, \uace0\uac1d\uc774 \uc5b4\ub5a4 \ucc44\ub110\uc744 \uc774\uc6a9\ud558\ub294\uc9c0\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uc77c\uad00\uc131 \uc788\ub294 \uba54\uc2dc\uc9c0\uc640 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc911 \uc77c\ubd80 \uc194\ub8e8\uc158\uc740 \uc624\ud504\ub77c\uc778 \ub370\uc774\ud130\ub97c \ub9ac\ud0c0\uac9f\ud305 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uc804\uc1a1\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0\uc11c \uc0c1\ud488\uc744 \uad6c\ub9e4\ud55c \uace0\uac1d\uc5d0\uac8c\ub294 \uad11\uace0 \ud45c\uc2dc\ub97c \uc911\ub2e8\ud558\ub294 \ub4f1\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p><strong>\ub9ac\ud0c0\uac9f\ud305\uc740 \ube44\uc6a9 \ud6a8\uc728\uc801\uc774\uba70, \uc785\uc99d\ub41c ROI\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. <\/strong>\ud2b9\ud788 \ubaa8\ubc94 \uc0ac\ub840\uc5d0 \ub530\ub77c \uc2e4\ud589\ud558\ub294 \uacbd\uc6b0 \uc218\uc775\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ub9de\ucda4\ud615 \uad11\uace0\ub97c \uc801\uc2dc\uc5d0 \uc81c\uacf5\ud558\uba74 \uace0\uac1d\uc758 \uc778\uac8c\uc774\uc9c0\uac00 \uadf9\ub300\ud654\ub429\ub2c8\ub2e4. \uc77c\ubd80 \ub9ac\ud0c0\uac9f\ud305 \uacf5\uae09\uc5c5\uccb4\uac00 \uc81c\uacf5\ud558\ub294 CPC \uae30\ubc18 \uc694\uae08\uc81c\uc758 \uacbd\uc6b0, \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uacbd\uc6b0\uc5d0\ub9cc \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uae30 \ub54c\ubb38\uc5d0, \uc608\uc0b0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc9c0\ucd9c\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<h4><\/h4>\n<h2><strong>\ub9ac\ud0c0\uac9f\ud305\uc758 \ube44\uc6a9\uc740 \uc5bc\ub9c8\ub098 \ub420\uae4c\uc694?<\/strong><\/h2>\n<p>\ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc758 \uc2e4\uc9c8\uc801\uc778 \ube44\uc6a9\uc740 \uac8c\uc7ac\ub418\ub294 \uac01 \uad11\uace0\uc758 \ube44\uc6a9\uacfc \ud560\ub2f9\ub41c \uc608\uc0b0\uc5d0 \ub530\ub77c \ub2e4\ub985\ub2c8\ub2e4. \uc5bb\uc744 \uc218 \uc788\ub294 \uac00\uce58\ub294 \uc0ac\uc6a9\ud558\ub294 \uc694\uae08 \ubaa8\ub378\uacfc \ud2b9\uc815 \ubaa9\ud45c\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ud1b5, \ub9ac\ud0c0\uac9f\ud305 \ucea0\ud398\uc778\uc740 <a href=\"https:\/\/www.criteo.com\/kr\/blog\/whats-difference-cpc-cpm\/\">CPM \ub610\ub294 CPC\uc5d0 \uae30\ubc18\ud574 \uc81c\uacf5\ub429\ub2c8\ub2e4.<\/a><\/p>\n<ul>\n<li>CPM = Cost per \u201cmille,\u201d 1,000\uac1c \ub178\ucd9c \ub2f9 \ube44\uc6a9<\/li>\n<li>CPC = Cost per click, \ud074\ub9ad \ub2f9 \ube44\uc6a9<\/li>\n<\/ul>\n<p>CPM\uc740 \ub178\ucd9c \uc218\uc5d0 \ub300\ud574 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uae30 \ub54c\ubb38\uc5d0 \uc778\uc9c0\ub3c4 \ud5a5\uc0c1\uc774 \ubaa9\uc801\uc778 \uacbd\uc6b0 \uac00\uc7a5 \uc801\ud569\ud558\uc9c0\ub9cc \ud074\ub9ad\uc774 \ubcf4\uc7a5\ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4. \ub208\uc5d0 \uc798 \ub744\uc9c0 \uc54a\ub294 \ud398\uc774\uc9c0 \ud558\ub2e8\uc758 \uad11\uace0\uc5d0 \ub300\ud574 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub294 \uacbd\uc6b0\uac00 \ub300\ubd80\ubd84\uc785\ub2c8\ub2e4. \ub9e4\ucd9c \uc99d\uac00\ub97c \uc704\ud55c \uc774\uc0c1\uc801\uc778 \ubaa8\ub378\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n<p>CPC\ub294 \ud074\ub9ad\uc744 \ud55c \uacbd\uc6b0\uc5d0\ub9cc \ube44\uc6a9\uc744 \uc9c0\ubd88\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ud074\ub9ad\uc744 \ud55c \uc0ac\uc6a9\uc790\ub294 \uad11\uace0\uc5d0 \ud3ec\ud568\ub41c \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uc788\uc744 \ud655\ub960\uc774 \ub192\uc2b5\ub2c8\ub2e4. \ub9e4\ucd9c \ud5a5\uc0c1\ucc98\ub7fc \uc815\ud574\uc9c4 \uc131\uacfc \ubaa9\ud45c\uac00 \uc788\ub294 \uacbd\uc6b0\uc5d0\ub294 CPC\ub97c \uc0ac\uc6a9\ud558\ub294 \uac83\uc774 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><\/h4>\n<h2><strong>\ub9ac\ud0c0\uac9f\ud305 vs \ub9ac\ub9c8\ucf00\ud305 \u2013 \uadf8 \ucc28\uc774\ub294?<\/strong><\/h2>\n<p>\ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305\uc774\ub77c\ub294 \uc6a9\uc5b4\ub294 \uac19\uc740 \uc758\ubbf8\ub85c \uc0ac\uc6a9\ub418\uae30\ub3c4 \ud558\uc9c0\ub9cc \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c\ub294 \uc5c4\uaca9\ud788 \ub9d0\ud574 \uac19\uc740 \uc758\ubbf8\uac00 \uc544\ub2d9\ub2c8\ub2e4. \ub9ac\ud0c0\uac9f\ud305\uacfc \ub9ac\ub9c8\ucf00\ud305\uc740 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc758 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uae30 \uc704\ud55c \uc804\ub7b5\uc774\ub77c\ub294 \uc810\uc5d0\uc11c \uacf5\ud1b5\ub429\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uadf8 \ub3c4\ub2ec \ubc29\ubc95\uc740 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub9ac\ud0c0\uac9f\ud305\uc740 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc5d0 <strong>\ub514\uc2a4\ud50c\ub808\uc774 \ub610\ub294 \ub124\uc774\ud2f0\ube0c \uad11\uace0<\/strong>\ub97c \ud45c\uc2dc\ud574 \ubc29\ubb38\uc790\uac00 \ub2e4\uc2dc \uc6f9\uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud558\ub3c4\ub85d \ub9cc\ub4ed\ub2c8\ub2e4.<\/li>\n<li>\ub9ac\ub9c8\ucf00\ud305\ub3c4 \ubaa9\ud45c\ub294 \uac19\uc9c0\ub9cc, <strong>\uc774\uba54\uc77c<\/strong>\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub123\uace0 \uacb0\uc81c\ub97c \uc644\ub8cc\ud558\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \uc804\uc1a1\ub418\ub294 \uc774\uba54\uc77c\uc744 \uc608\ub85c \ub4e4 \uc218 \uc788\uaca0\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \uc0c1\ud488\uc774 \ub2f4\uaca8 \uc788\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc0c1\uae30\uc2dc\ud0a4\uace0, \ud0d0\uc0c9 \uc774\ub825\uc5d0 \uae30\ubc18\ud574 \ub2e4\ub978 \uc0c1\ud488\uc5d0 \ub300\ud55c \uc5c5\uc138\uc77c\/\ud06c\ub85c\uc2a4 \uc138\uc77c \uc774\uba54\uc77c\uc744 \uc804\uc1a1\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h4><\/h4>\n<h2><strong>\ub2e4\uc774\ub0b4\ubbf9 \ub9ac\ud0c0\uac9f\ud305\uc758 \ubaa8\ubc94\uc0ac\ub840\ub294 \ubb34\uc5c7\uc77c\uae4c\uc694?<\/strong><\/h2>\n<ol>\n<li>\uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub97c \uae4a\uc774 \uc774\ud574\ud558\ub294 \uae30\uc220\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4.\u00a0\uc9c0\uc18d\uc801\uc73c\ub85c \ubcc0\ud654\ud558\ub294 \ud589\ub3d9\uacfc \uad00\uc2ec\uc5d0 \uc2e4\uc2dc\uac04\uc73c\ub85c \ub300\uc751\ud560 \uc218 \uc788\ub3c4\ub85d \ubc29\ub300\ud55c \uc591\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/technology\/shopper-graph\/\">\uc18c\ube44\uc790 \ub370\uc774\ud130<\/a>\ub97c \ud65c\uc6a9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uadc0\uc0ac\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\uc5d0 \ub9de\ucdb0 \uc131\uc7a5\uc744 \uc774\ub044\ub294 \uac15\ub825\ud55c \uae30\uc220\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/li>\n<li>\uac00\uc7a5 \uad00\ub828\uc131 \ub192\uc740 \uc0c1\ud488\uc744 \ud45c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0\uace0\uac1d\uc774 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uac00\uc7a5 \ucd5c\uadfc \ubcf8 \uc0c1\ud488\uc774\ub098 \uac00\uc7a5 \uad6c\ub9e4\uac00 \ub9ce\uc740 \uc0c1\ud488\uc744 \ud45c\uc2dc\ud558\ub294 \uac83 \uc774\uc0c1\uc744 \ud574\uc8fc\uc5b4\uc57c \ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc744 \uac00\uc9c8 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\ub824\uba74, \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ubcf4\uc9c0\ub294 \uc54a\uc558\uc9c0\ub9cc \uad6c\ub9e4\ud560 \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc0c1\ud488\uc744 \uc608\uce21\ud574\uc8fc\ub294 \uc785\uc99d\ub41c <a href=\"https:\/\/www.criteo.com\/kr\/technology\/product-recommendations\/\">\uc0c1\ud488 \ucd94\ucc9c \uae30\uc220<\/a>\uc774 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li>\uad6c\ub9e4\ud560 \ud655\ub960\uc774 \uac00\uc7a5 \ub192\uc740 \uc2dc\uc810\uacfc \uc7a5\uc18c\uc5d0\uc11c \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud574\uc57c \ud569\ub2c8\ub2e4.\u00a0\uad6c\ub9e4 \ud655\ub960\uc774 \ub192\uc740 \uc2dc\uc810\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \uc608\uce21\ud558\uc5ec \uace0\uac1d\uc5d0 \uc801\uc2dc\uc5d0 \ub3c4\ub2ec\ud558\ub294 <a href=\"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/\">\uc608\uce21 \uae30\uc220<\/a>\uc744 \ubcf4\uc720\ud558\uace0, \uc571, \ub3d9\uc601\uc0c1 \ub4f1 \uac00\uc7a5 \uad11\ubc94\uc704\ud55c \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc561\uc138\uc2a4\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ol>\n<h2 class=\"h4 title\"><strong>\ud06c\ub9ac\ud14c\uc624\ub97c \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \uc131\uacfc \ud5a5\uc0c1<\/strong><\/h2>\n<div class=\"description\">\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc740 \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ub6f0\uc5b4\ub09c \uc131\uacfc\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17440\" role=\"img\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/01\/Drive-your-business-Image.svg\" alt=\"\" width=\"100%\" height=\"100%\" \/><\/p>\n<h4><strong>\ub3c4\ub2ec\ubc94\uc704 \ud5a5\uc0c1<\/strong><\/h4>\n<p>\uc77c\uc77c \ud65c\uc131\uc720\uc800 7\uc5b5 \uba85\uc758 \ud65c\uc131 \uace0\uac1d\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uc2ec\ub3c4\uc788\ub294 \uc774\ud574\ub97c \ubc14\ud0d5\uc73c\ub85c, \ud3d0\uc1c4\ud615 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