{"id":18995,"date":"2023-03-13T16:22:34","date_gmt":"2023-03-13T16:22:34","guid":{"rendered":"https:\/\/www.criteo.com\/kr\/?post_type=glossary&#038;p=18995"},"modified":"2024-10-23T14:07:41","modified_gmt":"2024-10-23T14:07:41","slug":"app-advertising","status":"publish","type":"glossary","link":"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/app-advertising\/","title":{"rendered":"App advertising (\uc571 \uad11\uace0)"},"featured_media":0,"template":"","class_list":{"0":"post-18995","1":"glossary","2":"type-glossary","3":"status-publish","5":"alphabet-a","6":"criteo-topic-commerce-media"},"acf":{"abbr":"","anchor":"app-advertising","term_description":"<p>\uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \uc124\uce58 \ub610\ub294 \uc0ac\uc6a9\ud558\uac70\ub098, \uc7ac\uc124\uce58\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uad11\uace0.<\/p>\n","has_its_own_page":true,"body_blocks":[{"acf_fc_layout":"text_block","text":"<p><a href=\"https:\/\/www.statista.com\/statistics\/269025\/worldwide-mobile-app-revenue-forecast\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>\uc5d0 \ub530\ub974\uba74, 2020\ub144 \uc804\uc138\uacc4 \ubaa8\ubc14\uc77c \uc571 \ub9e4\ucd9c\uc740 $2,000\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uc804\ub9dd\uc785\ub2c8\ub2e4. \uc774\ub294 2016\ub144 \ub9e4\ucd9c\uc758 \ub450 \ubc30\uac00 \ub118\ub294 \uc218\uce58\uc785\ub2c8\ub2e4. \ub610\ud55c\u00a0<a href=\"https:\/\/techcrunch.com\/2018\/01\/17\/global-app-downloads-topped-175-billion-in-2017-revenue-surpassed-86-billion\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a>\uc758 \uc5f0\uad6c\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 2017\ub144 \uc804\uc138\uacc4 \ucd1d \uc571 \ub2e4\uc6b4\ub85c\ub4dc \uc218\ub294 1,750\uc5b5 \ud68c\ub97c \uae30\ub85d\ud588\uace0 \uc18c\ube44\uc790 \uc9c0\ucd9c\uc740 860\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub450 \uae30\uad00 \ubaa8\ub450 \uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ubaa8\ubc14\uc77c \uc6f9\ubcf4\ub2e4 \ubaa8\ubc14\uc77c \uc571\uc5d0\uc11c 7\ubc30 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b8\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc790\uccb4 \ub370\uc774\ud130\uc5d0 \uc758\ud558\uba74 \ubd81\ubbf8\uc9c0\uc5ed\uc758 \uacbd\uc6b0 \uad6c\ub9e4 \uc571\uc744 \ud1b5\ud55c \uc804\ud658\uc728\uc774 \ubaa8\ubc14\uc77c \uc6f9\uc744 \ud1b5\ud55c \uc804\ud658\uc728\ubcf4\ub2e4 3\ubc30 \uc774\uc0c1\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ub2e4\uc591\ud55c \ud1b5\uacc4\uce58\ub97c \ud1b5\ud574 \ud55c\uac00\uc9c0 \uc0ac\uc2e4\uc774 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc571\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 \uac83\uc744 \uc120\ud638\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc571\uc744 \uac1c\ubc1c\ud558\uace0 \uc124\uce58\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294\ub370 \ud22c\uc790\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2e4\uc9c8\uc801\uc778 ROI \uc131\uacfc\ub97c \ub3c4\ucd9c\ud558\ub824\uba74, \uc9c0\uc18d\uc801\uc778 \uc571 \uad11\uace0\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc571 \uad11\uace0\ub294 \uadf8\ub9cc\ud55c \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc571 \uc0ac\uc6a9\uc744 \uc801\uadf9 \uc720\ub3c4\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc758 \uacbd\uc6b0 \uc804\ub144 \ub300\ube44 \uc778\uc571 \uac70\ub798\uc758 \ube44\uc911\uc774 30% \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc571 \uc0ac\uc6a9\uc744 \uc801\uadf9 \uc720\ub3c4\ud558\ub294 \uc628\ub77c\uc778 \uc804\uc6a9 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc758 \uacbd\uc6b0, \uac70\ub798\uc758 3\ubd84\uc758 1\uc774 \uc778\uc571 \uad6c\ub9e4 \ucc44\ub110\uc5d0\uc11c \ub098\uc635\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uc9c0, \uadf8\ub9ac\uace0 \uc571 \uad11\uace0\ub780 \ubb34\uc5c7\uc774\uace0 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc571 \uc0ac\uc6a9\uacfc &#8220;7\uc77c \uc2ac\ub7fc\ud504&#8221;<\/strong><\/h4>\n<p>\ud1b5\uacc4\uce58\ub098 \ub2e8\uae30\uc801 \uc131\uc7a5\ub960 \uc804\ub9dd\uc744 \ubcf4\uba74, \uad6c\ub9e4 \uc571\uc5d0 \ud22c\uc790\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc571\uc744 \ucd9c\uc2dc\ud55c\ub2e4\uace0 \ud574\uc11c \uc989\uac01\uc801\uc73c\ub85c \ud070 \uc218\uc775\uc744 \uc62c\ub9b4 \uc218 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ubc14\ub85c &#8220;7\uc77c \uc2ac\ub7fc\ud504&#8221; \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc571 \uc0ac\uc6a9\uc790\uc758 11%\ub9cc \uc124\uce58 \ud6c4 7\uc77c \uc774\ud6c4\uc5d0\ub3c4 \uc571\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub294 \uc77c\uc8fc\uc77c\uc774 \uc9c0\ub098\uba74 89%\uc758 \uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. <a href=\"http:\/\/info.localytics.com\/blog\/23-of-users-abandon-an-app-after-one-use\">Localytics<\/a>\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 4\uba85 \uc911 1\uba85\uc740 \uc571\uc744 \ub2e8 \ud55c\ubc88 \uc0ac\uc6a9\ud55c \ud6c4 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Localytics \ub370\uc774\ud130\ub97c \ubcf4\uba74, \uc5c5\uc885\ub9c8\ub2e4 \ubcf4\uc720\uc728\uc740 \uc57d\uac04\uc529 \ucc28\uc774\uac00 \uc788\uc9c0\ub9cc, \uac70\uc758 \ubaa8\ub4e0 \uc5c5\uc885\uc758 \uacbd\uc6b0 3\uac1c\uc6d4\uc774 \uc9c0\ub09c \uc2dc\uc810\uc5d0\uc11c 80%\uc758 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc571\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc571 \uad11\uace0\ub97c \ud1b5\ud55c \ubcf4\uc720\uc728 \ud5a5\uc0c1<\/strong><\/h4>\n<p><strong>\u00a0<\/strong>\ub0ae\uc740 \ubcf4\uc720\uc728\uc740 \ub2e4\uc18c \ube44\uad00\uc801\uc73c\ub85c \ubcf4\uc77c \uc218 \uc788\uc9c0\ub9cc, \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc571\uc744 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4e4\uae30 \uc704\ud574 \ub354 \ub9ce\uc740 \uc18c\ud1b5\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc5d0 \uc911\uc810\uc744 \ub458 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc9c0\uc18d\uc801\uc73c\ub85c \uc571 \uc0ac\uc6a9 \uc720\ub3c4 \uc804\ub7b5\uc744 \uad6c\ud604\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc778\uc571 \uac70\ub798 \uc131\uc7a5\ub960\uc774 \uac00\uc7a5 \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc571 \uad11\uace0\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \ud0c4\ub825\uc744 \ubc1b\uac8c \ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95 \uc911 \ud558\ub098\ub294 \uc571 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc788\ub294 \uacf3\ub9c8\ub2e4 \ud0c0\uae43\ud654\ub41c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uc5ec \uc774\ub4e4\uc774 \uc571\uc744 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc571 \uad11\uace0\uc5d0\ub294 \ub9ac\ud0c0\uac8c\ud305, \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub4f1 \ub2e4\uc591\ud55c \uc720\ud615\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \uc720\ud615\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<h4><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%a6%ac%ed%83%80%ec%bc%80%ed%8c%85-%ea%b4%91%ea%b3%a0%ec%9d%98-3%ea%b0%80%ec%a7%80-%ec%a0%84%eb%9e%b5\/\"><strong>\uc571 \ub9ac\ud0c0\uac8c\ud305<\/strong><\/a><\/h4>\n<p>\ud55c \uace0\uac1d\uc774 \uc571\uc73c\ub85c \uc190\ubaa9\uc2dc\uacc4\ub97c \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc544\uc9c1 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub97c \ub458\ub7ec\ubcf4\ub294 \ub3d9\uc548 \uc758\ub3c4 \ub370\uc774\ud130\uac00 \uc218\uc9d1\ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub97c \ubc97\uc5b4\ub098 \ub2e4\ub978 \uc571\uc744 \ubc29\ubb38\ud558\ub294 \ub3d9\uc548, \uc571\uc73c\ub85c \ubcf4\uc558\ub358 \uc2dc\uacc4\uc640 \ub2e4\ub978 \uad00\ub828 \uc0c1\ud488\ub4e4\uc774 \ud3ec\ud568\ub41c \uad11\uace0\ub97c \ubcf4\uac8c \ub429\ub2c8\ub2e4. \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud560 \uc218 \uc788\ub294 \uc571\uc758 \uc0c1\ud488 \ud398\uc774\uc9c0\ub85c \ubc14\ub85c \uc774\ub3d9\ub429\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9886\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/04\/Artboard-1@4x.png\" alt=\"\" width=\"100%\" height=\"100%\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/04\/Artboard-1@4x.png 2400w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/04\/Artboard-1@4x-300x142.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/04\/Artboard-1@4x-768x362.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/04\/Artboard-1@4x-1024x483.png 1024w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/p>\n<p>\ub9ac\ud0c0\uac8c\ud305\uc740 \uc0ac\uc6a9\uc790\uac00 \ucc98\uc74c \uc0ac\uc6a9\ud55c \uc774\ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uc571\uc744 \uc0ac\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ud55c\ubc88 \uad00\uc2ec\uc744 \ubcf4\uc778 \uace0\uac1d\uc740 \ub2e4\uc2dc \uc720\ub3c4\ud558\uc9c0 \uc54a\uc544\ub3c4 \uc571\uc744 \uc7ac\ubc29\ubb38\ud574 \uad6c\ub9e4\ud560 \ud655\ub960\uc774 30% \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-audience-match\/\"><strong>\uc571 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8<\/strong><\/a><\/h4>\n<p>\uc571 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc740 \ud2b9\uc815 CRM \ub610\ub294 MMP \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac8c\ud305\ud558\uc5ec \uc774\ud0c8 \uace0\uac1d\ub4e4\uc744 \ub2e4\uc2dc \uc778\uac8c\uc774\uc9c0\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \ub9ac\ud0c0\uac8c\ud305\uacfc \uc720\uc0ac\ud55c \uc774 \ucea0\ud398\uc778\uc740 \uace0\uac1d \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \ub2e4\uc774\ub098\ubbf9 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uc5ec \uace0\uac1d\uc774 \uc571\uc744 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uace0 \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc740 \uc571\uc744 \uc124\uce58\ud588\uc9c0\ub9cc \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ubc1c\ud558\uac70\ub098 \uc571\uc744 \ub2e4\uc2dc \uc124\uce58\ud558\ub3c4\ub85d \ud558\uace0, \uc77c\uc815 \uae30\uac04 \ub3d9\uc548 \uc571\uc73c\ub85c \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\ub4e4\uc744 \ub2e4\uc2dc \uc778\uac8c\uc774\uc9c0\uc2dc\ud0a4\ub294 \ub4f1 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uc608\ub97c \ub4e4\uc5b4, \uc9c0\ub09c 60\uc77c \ub3d9\uc548 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d \uadf8\ub8f9\uc744 \uc2e0\uc0c1\ud488 \ucfe0\ud3f0\uc774\ub098 \ud2b9\ubcc4 \ud61c\ud0dd\uc73c\ub85c \ud0c0\uac8c\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uac04\uacfc\ud560 \uc218 \uc5c6\ub294 \uc911\uc694\ud55c \uae30\ubc95\uc785\ub2c8\ub2e4. Google\uc774 \uc218\ud589\ud55c \ud55c \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c \uc571 \uc0ac\uc6a9\uc790\uc758 30%\ub294 \ud560\uc778\uc744 \ubc1b\uc73c\uba74 \uc571\uc744 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uaca0\ub178\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ubcc4 \ucf58\ud150\uce20 \ub4f1 \ub2e4\ub978 \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud558\ub294 \uac83\ub3c4 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10263\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/19_SEO_Page_App_Engagement_KR_FINAL_05292019.png\" alt=\"\" width=\"100%\" height=\"100%\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/19_SEO_Page_App_Engagement_KR_FINAL_05292019.png 1010w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/19_SEO_Page_App_Engagement_KR_FINAL_05292019-300x105.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/19_SEO_Page_App_Engagement_KR_FINAL_05292019-768x268.png 768w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/p>\n<h4><strong>\uc571 \uad11\uace0 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ubc29\ubc95<\/strong><\/h4>\n<p>\uc571 \uad11\uace0 \ucea0\ud398\uc778\uc774\ub77c\uace0 \ud574\uc11c \ubaa8\ub450 \uac19\uc740 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc571 \uad11\uace0 \ud30c\ud2b8\ub108\uac00 \uc81c\uacf5\ud574\uc57c \ud558\ub294 \uae30\ub2a5 \ubaa9\ub85d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.criteo.com\/kr\/products\/mobile-app-advertising\/\">\uac1c\uac1c\uc778\uc758 \uc2e4\uc2dc\uac04 \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uae30\ubc18\ud55c \ub2e4\uc774\ub098\ubbf9 \uad11\uace0<\/a>.\u00a0<\/strong>\uad11\uace0\uc5d0 \ucd5c\uadfc \ubcf8 \uc0c1\ud488\uc774\ub098 \uac00\uc7a5 \ub9ce\uc774 \ud310\ub9e4\ub41c \uc0c1\ud488\ub9cc \ud45c\uc2dc\ud558\uba74, \uace0\uac1d\uc774 \ub354 \uad00\uc2ec\uc744 \uac00\uc9c8\ub9cc\ud55c \ub2e4\ub978 \uce74\ud0c8\ub85c\uadf8 \ud56d\ubaa9\uc73c\ub85c \uc778\uac8c\uc774\uc9c0\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ub193\uce58\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/technology\/shopper-graph\/\"><strong>\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ub9e4\uce6d<\/strong><\/a><strong>.\u00a0<\/strong>\uc77c\uad00\uc131 \ubc0f \uad00\ub828\uc131 \uc788\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub824\uba74, \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c\ub97c \ub118\uc5b4 \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc758\ub3c4\ub97c \uc2ec\ub3c4 \uc788\uac8c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ubd80\uc815\ud655\ud558\uac70\ub098 \uc81c\ud55c\ub41c \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ub9e4\uce6d\uc740 \uc608\uc0b0 \ub0ad\ube44\uc640 \ube44\ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub85c \uc5f0\uacb0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/products\/mobile-app-advertising\/\"><strong>\uad11\ubc94\uc704\ud55c \ub3c4\ub2ec\ubc94\uc704<\/strong><\/a><strong>.\u00a0<\/strong>\ub124\ud2b8\uc6cc\ud06c\uc758 \ud06c\uae30\ub294 \uc5bc\ub9c8\ub098 \ub418\ub098? \uad11\uace0\uac00 \uba87 \uac1c\uc758 \uc571\uacfc \uc775\uc2a4\uccb4\uc778\uc9c0\uc5d0 \ud45c\uc2dc\ub420 \uc218 \uc788\ub098? \uaddc\ubaa8\uac00 \ud074\uc218\ub85d \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub3c4 \ub9ce\uc544\uc9c4\ub2e4\ub294 \uac83\uc740 \uc790\uba85\ud55c \uc77c\uc785\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/technology\/ai-engine\/dco\/\"><strong>\ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654<\/strong><\/a><strong>.\u00a0<\/strong>\uaddc\ubaa8\ub098 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uce21\uba74\uc5d0\uc11c \uad11\uace0 \uc635\uc158\uc774 \uc81c\ud55c\ub418\uc5b4 \uc788\uc73c\uba74 \uc131\uacfc\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc2dc\uac01 \uc694\uc18c\ub97c \uacb0\ud569\ud574 \uac01 \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub294 \uace0\uac1d\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/technology\/ai-engine\/predictive-bidding\/\"><strong>\uc608\uce21 \ud0c0\uac8c\ud305<\/strong><\/a><strong>.\u00a0<\/strong>\uc218\ub3d9\uc73c\ub85c \ud2b9\uc815 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uc640 \uc571 \uce74\ud14c\uace0\ub9ac\ub97c \ud0c0\uac8c\ud305\ud55c\ub2e4\ub294 \uac83\uc740 \uc815\ud574\uc9c4 \ud2c0\uc5d0 \ub9de\uc9c0 \uc54a\ub294 \uac00\uce58 \uc788\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc744 \ud0c0\uac8c\ud305\ud560 \uae30\ud68c\ub97c \ub193\uce60 \uc218 \uc788\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uac01 \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc758\ub3c4 \ubcc4\ub85c \ud0c0\uac8c\ud305\ud558\uc5ec \ub9ce\uc740 \uac00\uce58\ub97c \uac00\uc9c4 \ubaa8\ub4e0 \uace0\uac1d\uc774 \uad11\uace0\ub97c \ubcfc \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc194\ub8e8\uc158\uc744 \ucc3e\uc544\ubcf4\uc2ed\uc2dc\uc624.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uad00\ub828\ub41c \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c? \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/insights\">Insights \ud398\uc774\uc9c0<\/a><\/strong><strong>\ub97c \ubc29\ubb38\ud558\uc2dc\uba74 \ub2e4\uc591\ud55c \uad50\uc721 \uc790\ub8cc, \ud2b8\ub80c\ub4dc \ubc0f \ud301\uc744 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n"}],"page_content":{"body_blocks":[{"acf_fc_layout":"text_block","text":"<p><a href=\"https:\/\/www.statista.com\/statistics\/269025\/worldwide-mobile-app-revenue-forecast\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a>\uc5d0 \ub530\ub974\uba74, 2020\ub144 \uc804\uc138\uacc4 \ubaa8\ubc14\uc77c \uc571 \ub9e4\ucd9c\uc740 $2,000\uc5b5 \ub2ec\ub7ec\uc5d0 \uc774\ub97c \uc804\ub9dd\uc785\ub2c8\ub2e4. \uc774\ub294 2016\ub144 \ub9e4\ucd9c\uc758 \ub450 \ubc30\uac00 \ub118\ub294 \uc218\uce58\uc785\ub2c8\ub2e4. \ub610\ud55c\u00a0<a href=\"https:\/\/techcrunch.com\/2018\/01\/17\/global-app-downloads-topped-175-billion-in-2017-revenue-surpassed-86-billion\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a>\uc758 \uc5f0\uad6c\uc870\uc0ac\uc5d0 \ub530\ub974\uba74 2017\ub144 \uc804\uc138\uacc4 \ucd1d \uc571 \ub2e4\uc6b4\ub85c\ub4dc \uc218\ub294 1,750\uc5b5 \ud68c\ub97c \uae30\ub85d\ud588\uace0 \uc18c\ube44\uc790 \uc9c0\ucd9c\uc740 860\uc5b5 \ub2ec\ub7ec\uc5d0 \ub2ec\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ub450 \uae30\uad00 \ubaa8\ub450 \uc2a4\ub9c8\ud2b8\ud3f0 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ubaa8\ubc14\uc77c \uc6f9\ubcf4\ub2e4 \ubaa8\ubc14\uc77c \uc571\uc5d0\uc11c 7\ubc30 \ub354 \ub9ce\uc740 \uc2dc\uac04\uc744 \ubcf4\ub0b8\ub2e4\uace0 \ubc1d\ud614\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc790\uccb4 \ub370\uc774\ud130\uc5d0 \uc758\ud558\uba74 \ubd81\ubbf8\uc9c0\uc5ed\uc758 \uacbd\uc6b0 \uad6c\ub9e4 \uc571\uc744 \ud1b5\ud55c \uc804\ud658\uc728\uc774 \ubaa8\ubc14\uc77c \uc6f9\uc744 \ud1b5\ud55c \uc804\ud658\uc728\ubcf4\ub2e4 3\ubc30 \uc774\uc0c1\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub7ec\ud55c \ub2e4\uc591\ud55c \ud1b5\uacc4\uce58\ub97c \ud1b5\ud574 \ud55c\uac00\uc9c0 \uc0ac\uc2e4\uc774 \ub4dc\ub7ec\ub0a9\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc740 \uc571\uc73c\ub85c \uad6c\ub9e4\ud558\ub294 \uac83\uc744 \uc120\ud638\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc571\uc744 \uac1c\ubc1c\ud558\uace0 \uc124\uce58\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294\ub370 \ud22c\uc790\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc2e4\uc9c8\uc801\uc778 ROI \uc131\uacfc\ub97c \ub3c4\ucd9c\ud558\ub824\uba74, \uc9c0\uc18d\uc801\uc778 \uc571 \uad11\uace0\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \uc571 \uad11\uace0\ub294 \uadf8\ub9cc\ud55c \uac00\uce58\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc571 \uc0ac\uc6a9\uc744 \uc801\uadf9 \uc720\ub3c4\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc758 \uacbd\uc6b0 \uc804\ub144 \ub300\ube44 \uc778\uc571 \uac70\ub798\uc758 \ube44\uc911\uc774 30% \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc571 \uc0ac\uc6a9\uc744 \uc801\uadf9 \uc720\ub3c4\ud558\ub294 \uc628\ub77c\uc778 \uc804\uc6a9 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc758 \uacbd\uc6b0, \uac70\ub798\uc758 3\ubd84\uc758 1\uc774 \uc778\uc571 \uad6c\ub9e4 \ucc44\ub110\uc5d0\uc11c \ub098\uc635\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uc9c0, \uadf8\ub9ac\uace0 \uc571 \uad11\uace0\ub780 \ubb34\uc5c7\uc774\uace0 \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0 \ubcf4\ub2e4 \uc790\uc138\ud788 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc571 \uc0ac\uc6a9\uacfc &#8220;7\uc77c \uc2ac\ub7fc\ud504&#8221;<\/strong><\/h4>\n<p>\ud1b5\uacc4\uce58\ub098 \ub2e8\uae30\uc801 \uc131\uc7a5\ub960 \uc804\ub9dd\uc744 \ubcf4\uba74, \uad6c\ub9e4 \uc571\uc5d0 \ud22c\uc790\ud558\ub294 \uac83\uc774 \ub9e4\uc6b0 \uc911\uc694\ud558\ub2e4\ub294 \uac83\uc740 \ubd84\uba85\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc571\uc744 \ucd9c\uc2dc\ud55c\ub2e4\uace0 \ud574\uc11c \uc989\uac01\uc801\uc73c\ub85c \ud070 \uc218\uc775\uc744 \uc62c\ub9b4 \uc218 \uc788\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ubc14\ub85c &#8220;7\uc77c \uc2ac\ub7fc\ud504&#8221; \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc571 \uc0ac\uc6a9\uc790\uc758 11%\ub9cc \uc124\uce58 \ud6c4 7\uc77c \uc774\ud6c4\uc5d0\ub3c4 \uc571\uc744 \uc0ac\uc6a9\ud569\ub2c8\ub2e4. \uc774\ub294 \uc77c\uc8fc\uc77c\uc774 \uc9c0\ub098\uba74 89%\uc758 \uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. <a href=\"http:\/\/info.localytics.com\/blog\/23-of-users-abandon-an-app-after-one-use\">Localytics<\/a>\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 4\uba85 \uc911 1\uba85\uc740 \uc571\uc744 \ub2e8 \ud55c\ubc88 \uc0ac\uc6a9\ud55c \ud6c4 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Localytics \ub370\uc774\ud130\ub97c \ubcf4\uba74, \uc5c5\uc885\ub9c8\ub2e4 \ubcf4\uc720\uc728\uc740 \uc57d\uac04\uc529 \ucc28\uc774\uac00 \uc788\uc9c0\ub9cc, \uac70\uc758 \ubaa8\ub4e0 \uc5c5\uc885\uc758 \uacbd\uc6b0 3\uac1c\uc6d4\uc774 \uc9c0\ub09c \uc2dc\uc810\uc5d0\uc11c 80%\uc758 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \uc571\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><strong>\uc571 \uad11\uace0\ub97c \ud1b5\ud55c \ubcf4\uc720\uc728 \ud5a5\uc0c1<\/strong><\/h4>\n<p><strong>\u00a0<\/strong>\ub0ae\uc740 \ubcf4\uc720\uc728\uc740 \ub2e4\uc18c \ube44\uad00\uc801\uc73c\ub85c \ubcf4\uc77c \uc218 \uc788\uc9c0\ub9cc, \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc571\uc744 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4e4\uae30 \uc704\ud574 \ub354 \ub9ce\uc740 \uc18c\ud1b5\uc774 \ud544\uc694\ud558\ub2e4\ub294 \uc0ac\uc2e4\uc5d0 \uc911\uc810\uc744 \ub458 \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc9c0\uc18d\uc801\uc73c\ub85c \uc571 \uc0ac\uc6a9 \uc720\ub3c4 \uc804\ub7b5\uc744 \uad6c\ud604\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \uc778\uc571 \uac70\ub798 \uc131\uc7a5\ub960\uc774 \uac00\uc7a5 \ub192\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc571 \uad11\uace0\uac00 \uc9c0\uc18d\uc801\uc73c\ub85c \ud0c4\ub825\uc744 \ubc1b\uac8c \ud558\ub294 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95 \uc911 \ud558\ub098\ub294 \uc571 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc788\ub294 \uacf3\ub9c8\ub2e4 \ud0c0\uae43\ud654\ub41c \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uc5ec \uc774\ub4e4\uc774 \uc571\uc744 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc571 \uad11\uace0\uc5d0\ub294 \ub9ac\ud0c0\uac8c\ud305, \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub4f1 \ub2e4\uc591\ud55c \uc720\ud615\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uac01 \uc720\ud615\uc740 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \uc791\ub3d9\ud569\ub2c8\ub2e4.<\/p>\n<h4><a href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%a6%ac%ed%83%80%ec%bc%80%ed%8c%85-%ea%b4%91%ea%b3%a0%ec%9d%98-3%ea%b0%80%ec%a7%80-%ec%a0%84%eb%9e%b5\/\"><strong>\uc571 \ub9ac\ud0c0\uac8c\ud305<\/strong><\/a><\/h4>\n<p>\ud55c \uace0\uac1d\uc774 \uc571\uc73c\ub85c \uc190\ubaa9\uc2dc\uacc4\ub97c \ubcf4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc544\uc9c1 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uc9c0 \uc54a\uc558\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub97c \ub458\ub7ec\ubcf4\ub294 \ub3d9\uc548 \uc758\ub3c4 \ub370\uc774\ud130\uac00 \uc218\uc9d1\ub429\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub97c \ubc97\uc5b4\ub098 \ub2e4\ub978 \uc571\uc744 \ubc29\ubb38\ud558\ub294 \ub3d9\uc548, \uc571\uc73c\ub85c \ubcf4\uc558\ub358 \uc2dc\uacc4\uc640 \ub2e4\ub978 \uad00\ub828 \uc0c1\ud488\ub4e4\uc774 \ud3ec\ud568\ub41c \uad11\uace0\ub97c \ubcf4\uac8c \ub429\ub2c8\ub2e4. \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud560 \uc218 \uc788\ub294 \uc571\uc758 \uc0c1\ud488 \ud398\uc774\uc9c0\ub85c \ubc14\ub85c \uc774\ub3d9\ub429\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-9886\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/04\/Artboard-1@4x.png\" alt=\"\" width=\"100%\" height=\"100%\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/04\/Artboard-1@4x.png 2400w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/04\/Artboard-1@4x-300x142.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/04\/Artboard-1@4x-768x362.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/04\/Artboard-1@4x-1024x483.png 1024w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/p>\n<p>\ub9ac\ud0c0\uac8c\ud305\uc740 \uc0ac\uc6a9\uc790\uac00 \ucc98\uc74c \uc0ac\uc6a9\ud55c \uc774\ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\uc801\uc73c\ub85c \uc571\uc744 \uc0ac\uc6a9\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \ub9e4\uc6b0 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc785\ub2c8\ub2e4. \ud55c\ubc88 \uad00\uc2ec\uc744 \ubcf4\uc778 \uace0\uac1d\uc740 \ub2e4\uc2dc \uc720\ub3c4\ud558\uc9c0 \uc54a\uc544\ub3c4 \uc571\uc744 \uc7ac\ubc29\ubb38\ud574 \uad6c\ub9e4\ud560 \ud655\ub960\uc774 30% \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<h4><a href=\"https:\/\/www.criteo.com\/kr\/products\/criteo-audience-match\/\"><strong>\uc571 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8<\/strong><\/a><\/h4>\n<p>\uc571 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc740 \ud2b9\uc815 CRM \ub610\ub294 MMP \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uac8c\ud305\ud558\uc5ec \uc774\ud0c8 \uace0\uac1d\ub4e4\uc744 \ub2e4\uc2dc \uc778\uac8c\uc774\uc9c0\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \ub9ac\ud0c0\uac8c\ud305\uacfc \uc720\uc0ac\ud55c \uc774 \ucea0\ud398\uc778\uc740 \uace0\uac1d \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud55c \ub2e4\uc774\ub098\ubbf9 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uc5ec \uace0\uac1d\uc774 \uc571\uc744 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uace0 \uad6c\ub9e4\ud558\ub3c4\ub85d \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ucea0\ud398\uc778\uc740 \uc571\uc744 \uc124\uce58\ud588\uc9c0\ub9cc \uad6c\ub9e4\ub97c \uc644\ub8cc\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \uc720\ubc1c\ud558\uac70\ub098 \uc571\uc744 \ub2e4\uc2dc \uc124\uce58\ud558\ub3c4\ub85d \ud558\uace0, \uc77c\uc815 \uae30\uac04 \ub3d9\uc548 \uc571\uc73c\ub85c \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d\ub4e4\uc744 \ub2e4\uc2dc \uc778\uac8c\uc774\uc9c0\uc2dc\ud0a4\ub294 \ub4f1 \ub2e4\uc591\ud55c \ubc29\ubc95\uc73c\ub85c \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0 \uc608\ub97c \ub4e4\uc5b4, \uc9c0\ub09c 60\uc77c \ub3d9\uc548 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc740 \uace0\uac1d \uadf8\ub8f9\uc744 \uc2e0\uc0c1\ud488 \ucfe0\ud3f0\uc774\ub098 \ud2b9\ubcc4 \ud61c\ud0dd\uc73c\ub85c \ud0c0\uac8c\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uac04\uacfc\ud560 \uc218 \uc5c6\ub294 \uc911\uc694\ud55c \uae30\ubc95\uc785\ub2c8\ub2e4. Google\uc774 \uc218\ud589\ud55c \ud55c \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c \uc571 \uc0ac\uc6a9\uc790\uc758 30%\ub294 \ud560\uc778\uc744 \ubc1b\uc73c\uba74 \uc571\uc744 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uaca0\ub178\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \ud2b9\ubcc4 \ucf58\ud150\uce20 \ub4f1 \ub2e4\ub978 \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud558\ub294 \uac83\ub3c4 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10263\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/19_SEO_Page_App_Engagement_KR_FINAL_05292019.png\" alt=\"\" width=\"100%\" height=\"100%\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/19_SEO_Page_App_Engagement_KR_FINAL_05292019.png 1010w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/19_SEO_Page_App_Engagement_KR_FINAL_05292019-300x105.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/19_SEO_Page_App_Engagement_KR_FINAL_05292019-768x268.png 768w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/p>\n<h4><strong>\uc571 \uad11\uace0 \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud558\ub294 \ubc29\ubc95<\/strong><\/h4>\n<p>\uc571 \uad11\uace0 \ucea0\ud398\uc778\uc774\ub77c\uace0 \ud574\uc11c \ubaa8\ub450 \uac19\uc740 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc571 \uad11\uace0 \ud30c\ud2b8\ub108\uac00 \uc81c\uacf5\ud574\uc57c \ud558\ub294 \uae30\ub2a5 \ubaa9\ub85d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.criteo.com\/kr\/products\/mobile-app-advertising\/\">\uac1c\uac1c\uc778\uc758 \uc2e4\uc2dc\uac04 \uad6c\ub9e4 \uc758\ub3c4\uc5d0 \uae30\ubc18\ud55c \ub2e4\uc774\ub098\ubbf9 \uad11\uace0<\/a>.\u00a0<\/strong>\uad11\uace0\uc5d0 \ucd5c\uadfc \ubcf8 \uc0c1\ud488\uc774\ub098 \uac00\uc7a5 \ub9ce\uc774 \ud310\ub9e4\ub41c \uc0c1\ud488\ub9cc \ud45c\uc2dc\ud558\uba74, \uace0\uac1d\uc774 \ub354 \uad00\uc2ec\uc744 \uac00\uc9c8\ub9cc\ud55c \ub2e4\ub978 \uce74\ud0c8\ub85c\uadf8 \ud56d\ubaa9\uc73c\ub85c \uc778\uac8c\uc774\uc9c0\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \ub193\uce58\uac8c \ub429\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/technology\/shopper-graph\/\"><strong>\ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ub9e4\uce6d<\/strong><\/a><strong>.\u00a0<\/strong>\uc77c\uad00\uc131 \ubc0f \uad00\ub828\uc131 \uc788\ub294 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub824\uba74, \ud3d0\uc1c4\ud615 \ub124\ud2b8\uc6cc\ud06c\ub97c \ub118\uc5b4 \ubaa8\ub4e0 \ub514\ubc14\uc774\uc2a4\uc5d0\uc11c \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc758\ub3c4\ub97c \uc2ec\ub3c4 \uc788\uac8c \uc774\ud574\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \ubd80\uc815\ud655\ud558\uac70\ub098 \uc81c\ud55c\ub41c \ud06c\ub85c\uc2a4 \ub514\ubc14\uc774\uc2a4 \ub9e4\uce6d\uc740 \uc608\uc0b0 \ub0ad\ube44\uc640 \ube44\ud6a8\uacfc\uc801\uc778 \uad11\uace0\ub85c \uc5f0\uacb0\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/products\/mobile-app-advertising\/\"><strong>\uad11\ubc94\uc704\ud55c \ub3c4\ub2ec\ubc94\uc704<\/strong><\/a><strong>.\u00a0<\/strong>\ub124\ud2b8\uc6cc\ud06c\uc758 \ud06c\uae30\ub294 \uc5bc\ub9c8\ub098 \ub418\ub098? \uad11\uace0\uac00 \uba87 \uac1c\uc758 \uc571\uacfc \uc775\uc2a4\uccb4\uc778\uc9c0\uc5d0 \ud45c\uc2dc\ub420 \uc218 \uc788\ub098? \uaddc\ubaa8\uac00 \ud074\uc218\ub85d \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub3c4 \ub9ce\uc544\uc9c4\ub2e4\ub294 \uac83\uc740 \uc790\uba85\ud55c \uc77c\uc785\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/technology\/ai-engine\/dco\/\"><strong>\ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654<\/strong><\/a><strong>.\u00a0<\/strong>\uaddc\ubaa8\ub098 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc758 \uce21\uba74\uc5d0\uc11c \uad11\uace0 \uc635\uc158\uc774 \uc81c\ud55c\ub418\uc5b4 \uc788\uc73c\uba74 \uc131\uacfc\uc5d0 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\uc591\ud55c \uc2dc\uac01 \uc694\uc18c\ub97c \uacb0\ud569\ud574 \uac01 \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \uad11\uace0\ub294 \uace0\uac1d\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uadf9\ub300\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><a href=\"https:\/\/www.criteo.com\/kr\/technology\/ai-engine\/predictive-bidding\/\"><strong>\uc608\uce21 \ud0c0\uac8c\ud305<\/strong><\/a><strong>.\u00a0<\/strong>\uc218\ub3d9\uc73c\ub85c \ud2b9\uc815 \uc624\ub514\uc5b8\uc2a4 \uc138\uadf8\uba3c\ud2b8\uc640 \uc571 \uce74\ud14c\uace0\ub9ac\ub97c \ud0c0\uac8c\ud305\ud55c\ub2e4\ub294 \uac83\uc740 \uc815\ud574\uc9c4 \ud2c0\uc5d0 \ub9de\uc9c0 \uc54a\ub294 \uac00\uce58 \uc788\ub294 \uc0ac\uc6a9\uc790\ub4e4\uc744 \ud0c0\uac8c\ud305\ud560 \uae30\ud68c\ub97c \ub193\uce60 \uc218 \uc788\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uac01 \ud589\ub3d9\uacfc \uad6c\ub9e4 \uc758\ub3c4 \ubcc4\ub85c \ud0c0\uac8c\ud305\ud558\uc5ec \ub9ce\uc740 \uac00\uce58\ub97c \uac00\uc9c4 \ubaa8\ub4e0 \uace0\uac1d\uc774 \uad11\uace0\ub97c \ubcfc \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc194\ub8e8\uc158\uc744 \ucc3e\uc544\ubcf4\uc2ed\uc2dc\uc624.<\/li>\n<\/ul>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uacfc \uad00\ub828\ub41c \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c? \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/kr\/insights\">Insights \ud398\uc774\uc9c0<\/a><\/strong><strong>\ub97c \ubc29\ubb38\ud558\uc2dc\uba74 \ub2e4\uc591\ud55c \uad50\uc721 \uc790\ub8cc, \ud2b8\ub80c\ub4dc \ubc0f \ud301\uc744 \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n"}]}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App advertising (\uc571 \uad11\uace0) | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \uc124\uce58 \ub610\ub294 \uc0ac\uc6a9\ud558\uac70\ub098, \uc7ac\uc124\uce58\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uad11\uace0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/app-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"App advertising (\uc571 \uad11\uace0) | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \uc124\uce58 \ub610\ub294 \uc0ac\uc6a9\ud558\uac70\ub098, \uc7ac\uc124\uce58\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uad11\uace0.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/app-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-23T14:07:41+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/app-advertising\/\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/digital-advertising-glossary\/app-advertising\/\",\n\t            \"name\": \"App advertising (\uc571 \uad11\uace0) | KR - Criteo\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#website\"\n\t            },\n\t            \"datePublished\": 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