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<strong>\uc874\uc7ac\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h4>\n<p>\uc774\ub294 \ubaa8\ub4e0 \uc720\ud615\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uac8c \ubaa8\ub4e0 \ubc29\uc2dd\uc73c\ub85c \uace0\uac1d\uc744 \ud68d\ub4dd \ubc0f \ubcf4\uc720\ud560 \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4! \uc608\ub97c \ub4e4\uc5b4, <a href=\"https:\/\/www.criteo.com\/kr\/solutions\/video-advertising\/\">\ube44\ub514\uc624 \uad11\uace0<\/a>\ub85c \ucf58\ud150\uce20\ub97c \uc2a4\ud2b8\ub9ac\ubc0d\ud558\ub294 \uc2e0\uaddc \uace0\uac1d\uc744 \uacf5\ub7b5\ud558\uace0,<a href=\"https:\/\/www.criteo.com\/kr\/solutions\/contextual-advertising\/\"> \ucee8\ud14d\uce04\uc5bc \uad11\uace0<\/a>\ub85c \uad00\ub828 \uae30\uc0ac\ub97c \uc77d\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \uc601\ud5a5\uc744 \uc8fc\uba70, \ube0c\ub79c\ub4dc \uc0ac\uc774\ud2b8\ub098 \ub9ac\ud14c\uc77c \ud30c\ud2b8\ub108 \uc0ac\uc774\ud2b8\ub97c \ubc29\ubb38\ud55c \uace0\uac1d\uc744 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\ubbf8\ub514\uc5b4\uc758 \ub2e4\uc74c \uc9c4\ud654\ub85c \ubcf4\ub294 \uc0ac\ub78c\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ub2e4\ub978 \uc774\ub984\uc774\ub77c\uace0 \uc0dd\uac01\ud558\ub294 \uc0ac\ub78c\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc815\ub9ac\ub97c \ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ubaa8\ub378\uc744 \uac00\uc838\uc640 \ud655\uc7a5\ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc5d0\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub294 \ubb3c\ub860 \uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc5d0 \uc874\uc7ac\ud558\ub294 \uad11\ubc94\uc704\ud55c \ub9e4\uccb4\uc0ac \ub124\ud2b8\uc6cc\ud06c\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ub610\ud55c \ub9ac\ud14c\uc77c \uad11\uace0\uc8fc\ubfd0 \uc544\ub2c8\ub77c \ube44\ub9ac\ud14c\uc77c \ubc0f \ube44\uc8fc\ub958 \uad11\uace0\uc8fc\ub3c4 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc640 AI\ub97c \uc0ac\uc6a9\ud574 \ub9e4\uccb4\uc0ac\uc640 \ub9ac\ud14c\uc77c\ub7ec\uc5d0\uc11c \ud6a8\uacfc\uc801\uc73c\ub85c \uc7a0\uc7ac \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \ub610\ud55c \ube44\ub514\uc624\uc640 CTV\uc5d0\uc11c \ubb38\ub9e5 \uad11\uace0\uc640 \uc2a4\ud3f0\uc11c \uad11\uace0\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0, \ud37c\ub110 \uc804\uccb4\uc758 \ubaa9\ud45c\ub97c \ucda9\uc871\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ud3ec\ub9f7\uacfc \ucc44\ub110\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4. \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \uc774 \ubaa8\ub4e0 \uac83\uc744 \ud55c \uacf3\uc5d0 \ubaa8\uc544\uc90d\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n\n<table id=\"tablepress-1\" class=\"tablepress tablepress-id-1 tablepress-responsive tablepress-responsive-phone\">\n<thead>\n<tr class=\"row-1\">\n\t<td class=\"column-1\"><\/td><th class=\"column-2\"><strong>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4<\/strong><\/th><th class=\"column-3\"><strong>\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4<\/strong><\/th><th class=\"column-4\"><strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/th><th class=\"column-5\"><strong>\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\"><strong>\ud480\ud37c\ub110<\/strong><\/td><td class=\"column-2\"><strong>\uc608.<\/strong> <br \/>\n\ubc1c\uacac, \uc804\ud658 \ubc0f \uace0\uac1d \ub9ac\ud150\uc158\uc5d0 \uc0ac\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/td><td class=\"column-3\"><strong>\uc885\uc885.<\/strong><br \/>\n\uc77c\ubd80 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc81c\uacf5\uc5c5\uccb4\ub294 \ube0c\ub79c\ub4dc\uac00 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\uace0 \uad6c\ub9e4 \uc2dc\uc810\uc758 \ud310\ub9e4\ub97c \ucd09\uc9c4\ud558\uba70 \ub9ac\ud14c\uc77c\ub7ec\uc758 \uace0\uac1d\uc744 \ub9ac\ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ub514\uc2a4\ud50c\ub808\uc774 \ud3ec\ub9f7\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/td><td class=\"column-4\"><strong>\uc544\ub2c8\uc694. <\/strong><br \/>\n\uad6c\ub9e4 \uc804\ud658\uc744 \ucd94\uc9c4 \ubc0f \ucd5c\uc801\ud654\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub454 \ud558\uc704 \ud37c\ub110 \uae30\ubc95\uc785\ub2c8\ub2e4.<\/td><td class=\"column-5\"><strong>\uc544\ub2c8\uc694. <\/strong><br \/>\n\uc778\uc9c0\ub3c4\uc640 \ub3c4\ub2ec \ubc94\uc704 \ubc0f \ub178\ucd9c\uc758 \ucd5c\uc801\ud654\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc0c1\uc704 \ud37c\ub110 \uae30\ubc95\uc785\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\"><strong>\ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucee4\uba38\uc2a4 \ub370\uc774\ud130<\/strong><\/td><td class=\"column-2\"><strong>\uc608. <\/strong><br \/>\n\ub300\uaddc\ubaa8 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \uc911\ucd94\uc785\ub2c8\ub2e4.<\/td><td class=\"column-3\"><strong>\uc608. <\/strong><br \/>\n\ub2e4\ub978 \ub9e4\uccb4\uc0ac\/\ube0c\ub79c\ub4dc \uc0ac\uc774\ud2b8\ub85c\ubd80\ud130\uc758 \uc785\ub825\uc744 \ud3ec\ud568\ud558\uc9c0 \uc54a\uc73c\ubbc0\ub85c, \ub370\uc774\ud130\uc758 \uaddc\ubaa8\ub294 \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ubcf4\ub2e4 \uc791\uc2b5\ub2c8\ub2e4.<\/td><td class=\"column-4\"><strong>\uc544\ub2c8\uc694. <\/strong><br \/>\n\uc77c\ubc18\uc801\uc73c\ub85c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud558\uba70, \ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uac00 \uac00\uc9c4 \ucee4\uba38\uc2a4 \ub370\uc774\ud130\uc758 \uaddc\ubaa8\ub294 \uc81c\uacf5\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\ub418\ub294 \ubaa8\ub4e0 \ud37c\uc2a4\ud2b8\ud30c\ud2f0 \ub370\uc774\ud130\ub294 \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \ub9e4\uce6d\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/td><td class=\"column-5\"><strong>\uc544\ub2c8\uc694. <\/strong><br \/>\n\uc77c\ubc18\uc801\uc73c\ub85c \uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4\uc640 \uc778\uad6c\ud1b5\uacc4 \uc815\ubcf4, \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud569\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\"><strong>\ub2e4\uc591\ud55c \ud3ec\ub9f7 \ubc0f \ucc44\ub110(\ube44\ub514\uc624, CTV, \ub514\uc2a4\ud50c\ub808\uc774, \ubb38\ub9e5, \uc2a4\ud3f0\uc11c)<\/strong><\/td><td class=\"column-2\"><strong>\uc608.<\/strong> <br \/>\n\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub85c\ub294 \ubaa8\ub4e0 \uc635\uc158\ub4e4\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/td><td class=\"column-3\"><strong>\uc885\uc885.<\/strong><br \/>\n\uc624\ud504\uc0ac\uc774\ud2b8 \uad11\uace0\ub97c \uc81c\uacf5\ud558\ub294 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \ud50c\ub7ab\ud3fc\uc5d0\ub294 \uc774\ub7ec\ud55c \ud3ec\ub9f7 \uc911 \uc77c\ubd80\uac00 \ud3ec\ud568\ub420 \uc218 \uc788\uc9c0\ub9cc, \uc77c\ubc18\uc801\uc73c\ub85c \ubaa8\ub4e0 \ud3ec\ub9f7\uc774 \ud3ec\ud568\ub418\uc9c0\ub294 \uc54a\uc2b5\ub2c8\ub2e4.<\/td><td class=\"column-4\"><strong>\uc544\ub2c8\uc694.<\/strong><br \/>\n \uc2a4\ud3f0\uc11c \uc0c1\ud488 \ucea0\ud398\uc778\uc740 \uc5ec\uae30\uc5d0 \ud3ec\ud568\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/td><td class=\"column-5\"><strong>\uc544\ub2c8\uc694.<\/strong> <br \/>\n\uc2a4\ud3f0\uc11c \uc0c1\ud488 \ucea0\ud398\uc778\uc740 \uc5ec\uae30\uc5d0 \ud3ec\ud568\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\"><strong>\uc624\ud508 \uc778\ud130\ub137 \uc804\ubc18\uc758 \ub9e4\uccb4\uc0ac \uad11\uace0 \uacf5\uac04<\/strong><\/td><td class=\"column-2\"><strong>\uc608.<\/strong> <br \/>\n\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc5d0\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ub9e4\uccb4\uc0ac\uc5d0 \uac8c\uc7ac\ub418\ub294 \uad11\uace0\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/td><td class=\"column-3\"><strong>\uc885\uc885. <\/strong><br \/>\n\uc77c\ubd80 \ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4 \uc81c\uacf5\uc5c5\uccb4\ub294 \uc624\ud504\uc0ac\uc774\ud2b8 \uad11\uace0\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/td><td class=\"column-4\"><strong>\uc608.<\/strong><\/td><td class=\"column-5\"><strong>\uc608.<\/strong><\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\"><strong>\ube44\ub9ac\ud14c\uc77c \uad11\uace0\uc8fc\uc5d0\uac8c \uc801\ud569<\/strong><\/td><td class=\"column-2\"><strong>\uc608.<\/strong> <br \/>\n\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub9ac\ud14c\uc77c\uacfc \uc548\ub0b4 \uad11\uace0, \uc5ec\ud589, \uae08\uc735 \ub4f1\uc758 \uae30\ud0c0 \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4.<\/td><td class=\"column-3\"><strong>\uc544\ub2c8\uc694.<\/strong><br \/>\n\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub97c \ud1b5\ud574 \uc0c1\ud488\uc744 \ud310\ub9e4\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \uc9c0\uc6d0\ud558\ub294 \ub370 \uc911\uc810\uc744 \ub461\ub2c8\ub2e4.<\/td><td class=\"column-4\"><strong>\uc608.<\/strong><\/td><td class=\"column-5\"><strong>\uc608.<\/strong><\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\"><strong>\ud3d0\uc1c4 \ub8e8\ud504 \uce21\uc815\uc744 \uc704\ud55c \uacf5\uae09 \ubc0f \uc218\uc694 \uc5f0\uacb0<\/strong><\/td><td class=\"column-2\"><strong>\uc608. <\/strong><br \/>\n\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\ub294 \ub9c8\ucf00\ud130\uc640 \ubbf8\ub514\uc5b4 \uc18c\uc720\uc790\ub97c \uc9c1\uc811 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/td><td class=\"column-3\"><strong>\uc608.<\/strong><br \/>\n\ub9ac\ud14c\uc77c \ubbf8\ub514\uc5b4\uac00 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc \uad11\uace0\uc8fc\ub97c \uc9c1\uc811 \uc5f0\uacb0\ud569\ub2c8\ub2e4.<\/td><td class=\"column-4\"><strong>\uc544\ub2c8\uc694. <\/strong><\/td><td class=\"column-5\"><strong>\uc544\ub2c8\uc694. <\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-1 from cache -->\n<p>&nbsp;<\/p>\n"}]}]}},{"section_title":"\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \ubd80\uc0c1\uc744 \ubd80\ucd94\uae30\ub294 \ubcc0\ud654","section_anchor":"why-is-it-trending","optional_section_classes":"","section_header_background_type":"image","section_header_background":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/09\/Header-2-KOREAN-scaled.jpg","section_header_background_video":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/08\/Header_2_notext.mp4","section_header_title_img":false,"section_body":{"content_area":[{"white_bg":true,"padded_left":false,"content":[{"acf_fc_layout":"image_with_description","image":{"ID":18281,"id":18281,"title":"Criteo_Commerce_Media_Guide_Graph 01 KO - desktop","filename":"Criteo_Commerce_Media_Guide_Graph-01-KO-desktop.svg","filesize":13783,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2022\/09\/Criteo_Commerce_Media_Guide_Graph-01-KO-desktop.svg","link":"https:\/\/www.criteo.com\/kr\/ultimate-guide-commerce-media\/criteo_commerce_media_guide_graph-01-ko-desktop\/","alt":"","author":"55","description":"","caption":"","name":"criteo_commerce_media_guide_graph-01-ko-desktop","status":"inherit","uploaded_to":18141,"date":"2022-09-01 18:00:11","modified":"2022-09-01 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\ubbf8\ub514\uc5b4\uac00 \ubd80\uc0c1\ud558\uace0 \uc788\ub294 \uc8fc\uc694 \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>\uc774\ucee4\uba38\uc2a4\ub294<\/strong><strong> (<\/strong><strong>\uc5ec\uc804\ud788<\/strong><strong>) <\/strong><strong>\ud638\ud669\uc744<\/strong> <strong>\ub204\ub9ac\uace0<\/strong> <strong>\uc788\uc9c0\ub9cc<\/strong><strong>, <\/strong><strong>\uc18c\ube44\uc790\ub4e4\uc740<\/strong> <strong>\uc5ec\uc804\ud788<\/strong> <strong>\uc624\ud504\ub77c\uc778<\/strong> <strong>\ub9e4\uc7a5\uc744<\/strong> <strong>\uc88b\uc544\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong> \ucf54\ub85c\ub09819\ub85c \uc778\ud574 \uc804 \uc138\uacc4\uc801\uc73c\ub85c \uc628\ub77c\uc778 \uad6c\ub9e4\uac00 \uc778\uae30\ub97c \ub04c\uace0 \uc788\uc73c\uba70, \uc774\ub7ec\ud55c \uc628\ub77c\uc778 \uad6c\ub9e4 \uc2b5\uad00\uc740 \ucf54\ub85c\ub09819 \uc774\ud6c4\uc5d0\ub3c4 \uc9c0\uc18d\ub420 \uac83\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4 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\uc774\uc5d0 \uad00\ub828\ub41c \ub370\uc774\ud130\ub97c \ubcf4\uc720\ud558\uba74 \uc9c0\uae08\ucc98\ub7fc \ubcbd\uc774 \ub192\uc740 \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\uc774 \uc874\uc7ac\ud558\uc9c0 \uc54a\uac8c \ub420 \uac83\uc785\ub2c8\ub2e4.\u201d<sup>11<\/sup>","figcaption":"\u2014 Sean Peters, \ucd5c\uace0 \uc804\ub7b5 \ucc45\uc784\uc790, Publicis Media"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4\uc758 \ud61c\ud0dd:<\/h3>\n\n<table id=\"tablepress-2\" class=\"tablepress tablepress-id-2 tablepress-responsive tablepress-responsive-phone\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">\ub9c8\ucf00\ud130<\/th><th class=\"column-2\">\ubbf8\ub514\uc5b4 \uc18c\uc720\uc790<\/th><th class=\"column-3\">\uc18c\ube44\uc790<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">\ud37c\uc2a4\ud2b8\ub370\uc774\ud130 \ub370\uc774\ud130\ub85c \uc9c0\uc6d0\ub418\ub294 \ub9de\ucda4\ud654\uc640 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\uc758\ub8b0\ud55c Forrester Consulting \uc5f0\uad6c\uc870\uc0ac, 2021\ub144 9\uc6d4<\/p>\n<p><sup>2<\/sup> \ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uc2a4\ud1a0\ub9ac, \uc804 \uc138\uacc4(\ud638\uc8fc, \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc77c\ubcf8, \ud55c\uad6d, \uc601\uad6d, \ubbf8\uad6d), 2021\ub144 8\uc6d4~11\uc6d4, N=6794 \/ 2019\ub144 7\uc6d4~10\uc6d4, N=6346.<\/p>\n<p><sup>3<\/sup> \ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uc2a4\ud1a0\ub9ac, \uc804 \uc138\uacc4(\ud638\uc8fc, \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc77c\ubcf8, \ud55c\uad6d, \uc601\uad6d, \ubbf8\uad6d), 2021\ub144 8\uc6d4~11\uc6d4, N=7282 \/ 2019\ub144 7\uc6d4~10\uc6d4, N=7102.<\/p>\n<p><sup>4 <\/sup>\ucd9c\ucc98: <a href=\"https:\/\/www.emarketer.com\/content\/worldwide-ecommerce-continues-double-digit-growth-following-pandemic-push-online\">https:\/\/www.emarketer.com\/content\/worldwide-ecommerce-continues-double-digit-growth-following-pandemic-push-online<\/a><\/p>\n<p><sup>5<\/sup> \ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc1fc\ud37c \uc2a4\ud1a0\ub9ac, \uc804 \uc138\uacc4(\ud638\uc8fc, \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc77c\ubcf8, \ud55c\uad6d, \uc601\uad6d, \ubbf8\uad6d), 2021\ub144 8\uc6d4~11\uc6d4, N=6794 \/ 2019\ub144 7\uc6d4~10\uc6d4, N=6346.<\/p>\n<p><sup>6<\/sup> \ucd9c\ucc98: \u201c\uc11c\ub4dc\ud30c\ud2f0 \ucfe0\ud0a4 \uc774\ud6c4\uc758 \ub9e4\uccb4\uc0ac \uad11\uace0 \uc218\uc775\ud654\u201d, Insider Intelligence\/eMarketer, Audrey Schomer, 2021\ub144 3\uc6d4<\/p>\n<p><sup>7 <\/sup>\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624\uac00 \uc758\ub8b0\ud55c Forrester Consulting \uc5f0\uad6c\uc870\uc0ac, EMEA, 2020\ub144 8\uc6d4 \ub300\uc0c1: EU \uc9c0\uc5ed \uae30\uc874 \ub610\ub294 \ub514\uc9c0\ud138 \ubc0f\/\ub610\ub294 \ub9e4\uc7a5 \uad11\uace0, \uad6c\ub9e4\uc790 \ub9c8\ucf00\ud305, \ud2b8\ub808\uc774\ub4dc \ub9c8\ucf00\ud305 \ubd80\ubd84\uc758 \uc758\uc0ac \uacb0\uc815\uad8c\uc790 109\uba85<\/p>\n<p><sup>8 <\/sup>\ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624\uac00 \uc758\ub8b0\ud55c Forrester Consulting \uc5f0\uad6c\uc870\uc0ac, \ubd81\ubbf8, 2020\ub144 7\uc6d4 \ub300\uc0c1: \ubd81\ubbf8 \uc9c0\uc5ed \uae30\uc874 \ub610\ub294 \ub514\uc9c0\ud138 \ubc0f\/\ub610\ub294 \ub9e4\uc7a5 \uad11\uace0, \uad6c\ub9e4\uc790 \ub9c8\ucf00\ud305, \ud2b8\ub808\uc774\ub4dc \ub9c8\ucf00\ud305 \ubd80\ubd84\uc758 \uc758\uc0ac \uacb0\uc815\uad8c\uc790 115\uba85<\/p>\n<p><sup>9<\/sup> \ucd9c\ucc98: Harris Poll \ubc0f OpenX, \u2018\uc624\ud508 \uc6f9 vs. \ud3d0\uc1c4\ud615 \ud50c\ub7ab\ud3fc\u2019, 2020\ub144<\/p>\n<p><sup>10<\/sup> \ucd9c\ucc98: \ud06c\ub9ac\ud14c\uc624 \uc18c\ube44\uc790 \uc2ec\ub9ac \uc9c0\ud45c, \uc804 \uc138\uacc4(\uc624\uc2a4\ud2b8\ub808\uc77c\ub9ac\uc544, \ud504\ub791\uc2a4, \ub3c5\uc77c, \uc778\ub3c4, \uc774\ud0c8\ub9ac\uc544, \uc77c\ubcf8, \ud55c\uad6d, \uc2a4\ud398\uc778, \uc601\uad6d, \ubbf8\uad6d), 2021\ub144 11\uc6d4, N=3805<\/p>\n<p><sup>11<\/sup> \ucd9c\ucc98: <a href=\"https:\/\/www.epsilon.com\/us\/blog\/core-content\/pros-cons-walled-gardens-advertising\">https:\/\/www.epsilon.com\/us\/blog\/core-content\/pros-cons-walled-gardens-advertising<\/a><\/p>\n","additional_code":"","bevel":"peach-grapes","bevel_reversed":false,"side_text":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate Guide to Commerce Media | KR - Criteo<\/title>\n<meta name=\"description\" content=\"Get up to speed on all things commerce media, including what it is, why it&#039;s trending, who&#039;s a part of the ecosystem, and much more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/ultimate-guide-commerce-media\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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