{"id":5108,"date":"2017-08-22T19:51:27","date_gmt":"2017-08-22T19:51:27","guid":{"rendered":"http:\/\/www.criteo.com\/kr-source\/predictive-bidding\/"},"modified":"2026-01-08T02:37:50","modified_gmt":"2026-01-07T17:37:50","slug":"predictive-bidding","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/","title":{"rendered":"Predictive Bidding"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":5099,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/pageModular2020.php","meta":{"_acf_changed":false,"footnotes":""},"coauthors":[560],"class_list":["post-5108","page","type-page","status-publish"],"acf":{"bevel":"orange-cherry","bevel_reversed":false,"hero":{"text":[{"line":"Predictive Bidding"}]},"hero_img":{"ID":5105,"id":5105,"title":"Criteo_engines","filename":"Criteo_engines.svg","filesize":5263,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","link":"https:\/\/www.criteo.com\/kr\/technology\/commerce-ai\/criteo_engines\/","alt":"","author":"1","description":"","caption":"","name":"criteo_engines","status":"inherit","uploaded_to":5104,"date":"2017-08-22 19:51:19","modified":"2017-08-22 19:51:19","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/kr\/wp-includes\/images\/media\/default.png","width":50,"height":50,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","thumbnail-width":50,"thumbnail-height":50,"medium":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","medium-width":50,"medium-height":50,"medium_large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","medium_large-width":50,"medium_large-height":50,"large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","large-width":50,"large-height":50,"1536x1536":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","1536x1536-width":50,"1536x1536-height":50,"2048x2048":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","2048x2048-width":50,"2048x2048-height":50,"success-story":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","success-story-width":50,"success-story-height":50,"profile_24":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","profile_24-width":50,"profile_24-height":50,"profile_48":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","profile_48-width":50,"profile_48-height":50,"profile_96":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","profile_96-width":50,"profile_96-height":50,"profile_150":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","profile_150-width":50,"profile_150-height":50,"profile_300":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/Criteo_engines.svg","profile_300-width":50,"profile_300-height":50}},"left_background_image":{"ID":5109,"id":5109,"title":"technology-side","filename":"technology-side.png","filesize":196895,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side.png","link":"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/technology-side-2\/","alt":"","author":"1","description":"","caption":"","name":"technology-side-2","status":"inherit","uploaded_to":5108,"date":"2017-08-22 19:51:30","modified":"2017-08-22 19:51:30","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.criteo.com\/kr\/wp-includes\/images\/media\/default.png","width":1125,"height":2443,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side-138x300.png","medium-width":138,"medium-height":300,"medium_large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side-768x1668.png","medium_large-width":640,"medium_large-height":1390,"large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side-472x1024.png","large-width":472,"large-height":1024,"1536x1536":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side.png","1536x1536-width":707,"1536x1536-height":1536,"2048x2048":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side.png","2048x2048-width":943,"2048x2048-height":2048,"success-story":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side.png","success-story-width":290,"success-story-height":630,"profile_24":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side.png","profile_24-width":11,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side.png","profile_48-width":22,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side.png","profile_96-width":44,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side.png","profile_150-width":69,"profile_150-height":150,"profile_300":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2017\/08\/technology-side.png","profile_300-width":138,"profile_300-height":300}},"title":{"text":[{"line":""}]},"sub_title_top":"","sub_title_copy":"<p>Powered by a massive amount of data on shoppers, products, publishers, and their interactions, Predictive Bidding places the right bid at the right price and right time for each individual.<\/p>\n","video_url":"https:\/\/www.youtube.com\/embed\/QhYQcZFhk3U","sub_title_bottom":"<strong>The right bid at the right time.<\/strong>","sub_title_bottom_copy":"<p>\uc885\ud569\uc801\uc778 \uc778\uc0ac\uc774\ud2b8\uac00 \uc5c6\ub2e4\uba74 \uc9c0\ucd9c\ub41c \uae08\uc561\uc73c\ub85c \ucd5c\ub300 \ud6a8\uacfc\ub97c \uc774\ub04c\uc5b4\ub0bc \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \uc608\uce21 \ube44\ub529(Predictive Bidding) \uae30\uc220\uc740 \uc720\ub8cc \uac80\uc0c9 \ubc0f \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\uc5d0 \uc2e4\uc2dc\uac04 \ube44\ub529 \uc2dc\ub098\ub9ac\uc624\ub97c \uc801\uc6a9\ud569\ub2c8\ub2e4. \uc989, \uc18c\ube44\uc790 \uc774\ub825\uc5d0 \uae30\ucd08\ud558\uc5ec \ube44\uc6a9 \ub300\ube44 \uac00\uce58 \ube44\uc728\uc744 \uacb0\uc815\ud558\uace0, \ud06c\ub9ac\ud14c\uc624 \uc0c1\ud488\uc774 \ud0c0\uac9f \uace0\uac1d\uc5d0\uac8c \ucd5c\uc801\uc758 \uc2dc\uac04\uacfc \uae08\uc561\uc73c\ub85c \ube44\ub529\uc774 \uac00\ub2a5\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","product_list_title":{"text":[{"line":"<strong>\uc608\uce21 \ube44\ub529\uc73c\ub85c \uc9c0\uc6d0\ub418\ub294 \ud06c\ub9ac\ud14c\uc624 \uc194\ub8e8\uc158<\/strong>"}]},"product_list_products":[{"icon":false,"title":"<strong>Criteo Dynamic Retargeting<\/strong>","copy":"<p>\uc608\uce21 \ube44\ub529\uc740 Criteo Dynamic Retargeting\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \uace0\uac1d\uc744 \ud0c0\uae30\ud305\ud558\uc5ec \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","cta_buttons":[{"type":"internal","text":"\uc0c1\uc138\uc815\ubcf4 \ubcf4\uae30","link_internal":"https:\/\/www.criteo.com\/kr\/solutions\/criteo-dynamic-retargeting\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]},{"icon":false,"title":"<strong>Criteo Customer Acquisition<\/strong>","copy":"<p>\uc608\uce21 \ube44\ub529\uc740 Criteo Customer Acquisition\uc774 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc120\ud638\ub3c4\uc640 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud655\ub960\uc5d0 \uae30\ubc18\ud574 \uc774\uc0c1\uc801\uc778 \uc6f9\uc0ac\uc774\ud2b8 \uace0\uac1d\uacfc \uc720\uc0ac\ud55c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc815\ud655\ud558\uac8c \ud0c0\uae30\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","cta_buttons":[{"type":"internal","text":"\uc0c1\uc138\uc815\ubcf4 \ubcf4\uae30","link_internal":"https:\/\/www.criteo.com\/kr\/solutions\/criteo-customer-acquisition\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}]}],"side_text":"TECHNOLOGY","questions_text_left":"","questions_text_right":"","cta_block":{"text":"\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4: \uc608\uce21 \ube44\ub529 (Predictive Bidding)","cta_button":{"type":"internal","text":"Read More","link_internal":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ec%9d%98-%ed%95%b5%ec%8b%ac-%ea%b2%bd%ec%9f%81%eb%a0%a5predictive-bidding\/","link_media":false,"link_external":"http:\/\/www.criteo.com\/blog\/2017\/07\/what-makes-criteos-engine-hum-predictive-bidding\/","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},"hide_video":true,"questions_link":"","additional_code":"","hide_products":false,"stae_popup_enable":false,"track_page_in_segment":false,"segment_page_name":"","hero_copy":"<p>\uc608\uce21 \ube44\ub529(Predictive Bidding)\uc740 \uac1c\ubcc4 \uace0\uac1d\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8, \uc804\ud658 \ubc0f \uc7a5\ubc14\uad6c\ub2c8 \uac12\uc744 \uc815\ud655\ud788 \uc608\uce21\ud558\uc5ec \uc774\ub4e4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uac00\uc7a5 \uc801\uc808\ud558\uac8c \ube44\ub529\uc744 \ud569\ub2c8\ub2e4. \uace0\uac1d, \uc0c1\ud488, \uc81c\ud734\ub9e4\uccb4\uc0ac \uc0ac\uc774\ud2b8, \uadf8\ub9ac\uace0 \uc774\ub4e4\uc758 \uc0c1\ud638\uc791\uc6a9\uc5d0 \uad00\ud55c \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uc608\uce21 \ube44\ub529\uc740 \uac01 \ub178\ucd9c\uc5d0 \ub300\ud55c \uac00\uc131\ube44\ub97c \ud310\ub2e8\ud569\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc758 \uc7a0\uc7ac\uc801 \uac00\uce58\uc5d0 \ub300\ud55c \uc774\ub7ec\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574, \ube0c\ub79c\ub4dc\ub294 \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n","type":"internal","text":"","link_internal":"","color":"orange-bg","icon":"none","new_window":[],"track_button":false,"content_2_title":[{"line":"<strong>\ucd5c\uace0\uc758 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc704\ud55c \ub354 \uc2a4\ub9c8\ud2b8\ud55c \ube44\ub529<\/strong>"}],"content_2_body_repeat":[{"title":"<strong>\uc608\uc0b0\uc5d0\uc11c \ucd5c\uace0\uc758 \uac00\uce58 \uc2e4\ud604<\/strong>","copy":"<p><a href=\"https:\/\/www.criteo.com\/kr\/technology\/ai-engine\/\">AI \uc5d4\uc9c4<\/a>\uc774 \ub370\uc774\ud130\uc5d0 \uae30\ubc18\ud574 \uac01 \uace0\uac1d\uc758 \uc7a0\uc7ac\uc801\uc778 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8, \uc804\ud658 \ubc0f \uc7a5\ubc14\uad6c\ub2c8 \uae08\uc561\uc744 \uc608\uce21\ud574\uc8fc\uae30 \ub54c\ubb38\uc5d0 \uac01 \uace0\uac1d\uc758 \uac00\uce58\uc5d0 \uae30\ubc18\ud574 \uc608\uc0b0\uc744 \ud560\ub2f9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","background":false,"background_position":false},{"title":"<strong>\uc720\uc5f0\ud55c \ucd5c\uc801\ud654\ub97c \ud1b5\ud55c \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c \ub2ec\uc131<\/strong>","copy":"<p>\uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc774\ub04c\uc5b4\ub0bc \ud655\ub960\uc774 \ub192\uc740 \uace0\uac1d\uc744 \ud0c0\uae30\ud305\ud558\ub294 \ucd5c\uc801\ud654 \ubaa8\ub378\uc744 \ud1b5\ud574 \ub9e4\ucd9c, \uc804\ud658, \ud074\ub9ad \uc218 \ub610\ub294 \uc0c1\ud488 \ub9c8\uc9c4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","background":false,"background_position":false},{"title":"<strong>\uac01 \uace0\uac1d\uc5d0 \ub9de\ub294 \uc62c\ubc14\ub978 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \ud655\ubcf4<\/strong>","copy":"<p>\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc740 \ubaa8\ub4e0 \uac1c\ubcc4 \ub178\ucd9c\uc5d0 \ub300\ud558\uc5ec \uc778\ubca4\ud1a0\ub9ac \ubc0f \ub9e4\uccb4\uc0ac \uc0ac\uc774\ud2b8 \uc131\uacfc\ub97c \uc608\uce21\ud558\uace0, \ucd5c\uc801\uc758 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\ub97c \uc120\ud0dd\ud558\uc5ec \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ud569\ub2c8\ub2e4.<\/p>\n","background":false,"background_position":false}],"content_2_img1":{"ID":10799,"id":10799,"title":"Pred-Bid-1","filename":"Pred-Bid-1.jpg","filesize":6133,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1.jpg","link":"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/pred-bid-1\/","alt":"","author":"55","description":"","caption":"","name":"pred-bid-1","status":"inherit","uploaded_to":5108,"date":"2019-08-13 17:42:04","modified":"2019-11-06 18:20:33","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.criteo.com\/kr\/wp-includes\/images\/media\/default.png","width":700,"height":540,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1-300x231.jpg","medium-width":300,"medium-height":231,"medium_large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1.jpg","medium_large-width":640,"medium_large-height":494,"large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1.jpg","large-width":640,"large-height":494,"1536x1536":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1.jpg","1536x1536-width":700,"1536x1536-height":540,"2048x2048":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1.jpg","2048x2048-width":700,"2048x2048-height":540,"success-story":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1.jpg","success-story-width":630,"success-story-height":486,"profile_24":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1-24x24.jpg","profile_24-width":24,"profile_24-height":24,"profile_48":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1-48x48.jpg","profile_48-width":48,"profile_48-height":48,"profile_96":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1-96x96.jpg","profile_96-width":96,"profile_96-height":96,"profile_150":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1.jpg","profile_150-width":150,"profile_150-height":116,"profile_300":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Pred-Bid-1.jpg","profile_300-width":300,"profile_300-height":231}},"content_2_img1_title":"\ud06c\ub9ac\ud14c\uc624 \uc5d4\uc9c4\uc758 \ud575\uc2ec \uacbd\uc7c1\ub825: \uc608\uce21 \ube44\ub529(Predictive Bidding)","content_2_img1_cta":{"type":"internal","text":"\uc0c1\uc138\uc815\ubcf4 \ubcf4\uae30","link_internal":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ed%81%ac%eb%a6%ac%ed%85%8c%ec%98%a4-%ec%97%94%ec%a7%84%ec%9d%98-%ed%95%b5%ec%8b%ac-%ea%b2%bd%ec%9f%81%eb%a0%a5predictive-bidding\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"content_2_img2":false,"content_2_img2_title":"","content_2_img2_cta":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"cta_block_bottom":{"text":"","cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"circle circle__center","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},"hide_logo_panel":true,"logo_panel_header":"","logo_panel_description":"","logos":false,"bottom_logos":false,"success_story_button":{"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"circle circle__center","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""}},"add_retargeting_examples_section":false,"remove_header":false,"add_password_protected_layout":false,"layouts":[{"acf_fc_layout":"hero_2023","hero_2023":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"\uc608\uce21 \ube44\ub529","caption_is_page_title":true,"title":"\ubaa8\ub4e0 \ub178\ucd9c\uc5d0 \ub300\ud55c \uc801\ud569\ud55c \uac00\uaca9 \uc785\ucc30","title_size":"h4","description":"<p>\uc608\uce21 \ube44\ub529\uc740 \uac01 \uad6c\ub9e4\uc790\uc758 \ucc38\uc5ec, \uc804\ud658, \ud3c9\uade0 \uc8fc\ubb38\uac00\uce58\ub97c \uc815\ud655\ud558\uac8c \uc608\uce21\ud558\uace0 \uac01 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc801\ud569\ud55c \uac00\uaca9\uc744 \uc785\ucc30\ud558\uc5ec \ub3c4\ub2ec\ud569\ub2c8\ub2e4.<\/p>\n","description_font_size":"default"}},"button":{"type":"internal","text":"\uc2dc\uc791\ud558\uae30","link_internal":"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"light","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"add_image":false,"image":false}},{"acf_fc_layout":"product_details","product_details":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"\uc608\uce21 \ube44\ub529(PREDICTIVE BIDDING)\uc774\ub780?","caption_is_page_title":false,"title":"\ucd5c\uace0\uc758 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uc704\ud55c \ub354 \uc2a4\ub9c8\ud2b8\ud55c \ube44\ub529. ","title_size":"h4","description":"","description_font_size":"default"}},"row_nums":"single","intro_inside_a_column":true,"switch_columns":false,"use_wider_layout":false,"use_wider_intro":false,"add_additional_boxes_below":false,"add_three_stats_above":false,"top_align_columns":false,"uo_list_style_discs":false,"":null,"stats":false,"media_type":"image","image":{"ID":15366,"id":15366,"title":"predictive-bidding-image-01","filename":"predictive-bidding-image-01.svg","filesize":166780,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","link":"https:\/\/www.criteo.com\/kr\/technology\/product-recommendations\/predictive-bidding-image-01\/","alt":"","author":"55","description":"","caption":"","name":"predictive-bidding-image-01","status":"inherit","uploaded_to":5110,"date":"2021-06-20 12:38:57","modified":"2022-02-15 16:55:09","menu_order":0,"mime_type":"image\/svg+xml","type":"image","subtype":"svg+xml","icon":"https:\/\/www.criteo.com\/kr\/wp-includes\/images\/media\/default.png","width":906,"height":634,"sizes":{"thumbnail":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","thumbnail-width":906,"thumbnail-height":634,"medium":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","medium-width":906,"medium-height":634,"medium_large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","medium_large-width":906,"medium_large-height":634,"large":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","large-width":906,"large-height":634,"1536x1536":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","1536x1536-width":906,"1536x1536-height":634,"2048x2048":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","2048x2048-width":906,"2048x2048-height":634,"success-story":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","success-story-width":906,"success-story-height":634,"profile_24":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","profile_24-width":906,"profile_24-height":634,"profile_48":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","profile_48-width":906,"profile_48-height":634,"profile_96":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","profile_96-width":906,"profile_96-height":634,"profile_150":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","profile_150-width":906,"profile_150-height":634,"profile_300":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/predictive-bidding-image-01.svg","profile_300-width":906,"profile_300-height":634}},"background_wave":false,"video_iframe_url":"","icon":false,"subtitle":"","description":"<p>7\uc5b52\ucc9c\ub9cc 0\ubc31\ub9cc \uba85\uc758 \uace0\uac1d\uacfc 45\uc5b5 \uac1c\uac00 \ub118\ub294 \uc0c1\ud488 \uac04\uc758 \uc0c1\ud638 \uc791\uc6a9\uc5d0 \ub300\ud55c 900TB \uaddc\ubaa8\uc758 \uc18c\ube44\uc790 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c, \uc608\uce21 \ube44\ub529\uc740 \ubaa8\ub4e0 \ub178\ucd9c\uc5d0 \uc801\ud569\ud55c \uc785\ucc30\uac00\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uace0\uac1d\ub4e4\uc758 \uc7a0\uc7ac\uc801 \uac00\uce58\uc5d0 \ub300\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ud1b5\ud574, \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n","link_list":false,"stack_links":false,"block_links":false,"cta_button":{"type":"internal","text":"","link_internal":"","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"none","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"product_detail_rows":false,"additional_boxes_subtitle":"","left_align_subtitle":false,"use_learn_more_button":false,"boxes":false}},{"acf_fc_layout":"product_details_2","product_details_2":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Light_Smoke"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":true,"custom_padding":{"desktop_top":"","desktop_bottom":"165","mobile_top":"","mobile_bottom":"225"},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"\uc608\uce21 \ube44\ub529\uc758 \ud61c\ud0dd","title_size":"h3","description":"<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ubc29\ub300\ud558\uace0 \uc138\ubd84\ud654\ub41c \ucee4\uba38\uc2a4 \ub370\uc774\ud130\ub294 \uc608\uc0b0\uacfc \ubaa9\ud45c\ub97c \ucda9\uc871\ud560 \uc218 \uc788\ub3c4\ub85d \ub192\uc740 \uc218\uc900\uc758 \uc608\uce21 \uc815\ud655\ub3c4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n","description_font_size":"larger"}},"description_boxes_layout":"sidebar-two-columns","":null,"boxes":[{"icon":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/Predictive-Bidding-Icon-01.svg","title":"<strong>\uc608\uc0b0\uc5d0\uc11c \ucd5c\uace0\uc758 \uac00\uce58 \uc2e4\ud604<\/strong>","description":"<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 AI\ub294 \ub370\uc774\ud130 \uae30\ubc18\ud574 \uac01 \uace0\uac1d\uc758 \uad00\uc2ec\ub3c4, \uc804\ud658 \ubc0f \uc9c0\ucd9c \uac00\ub2a5\uc131\uc744 \uc608\uce21\ud558\uc5ec \uac00\uc7a5 \uac00\uce58\uac00 \ub192\uc740 \ub178\ucd9c\uc5d0 \uc608\uc0b0\uc744 \ud560\ub2f9\ud569\ub2c8\ub2e4.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/Predictive-Bidding-Icon-02.svg","title":"<strong>\uc720\uc5f0\ud55c \ucd5c\uc801\ud654\ub97c \ud1b5\ud55c \ubaa9\ud45c \ub2ec\uc131<\/strong>","description":"<p>\uad11\uace0\uac00 \uad6c\ub9e4 \ud655\ub960\uc774 \ub192\uc740 \uace0\uac1d\uc744 \ud0c0\uac8c\ud305\ud558\ub3c4\ub85d \ub9cc\ub4e4\uc5b4\uc8fc\ub294 \ucd5c\uc801\ud654 \ubaa8\ub378\uc744 \ud1b5\ud574 \ub9e4\ucd9c, \uc804\ud658, \ud074\ub9ad \uc218 \ub610\ub294 \uc0c1\ud488 \ub9c8\uc9c4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n"},{"icon":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/Predictive-Bidding-Icon-03.svg","title":"<strong>\ucd5c\uc801\uc758 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac\uc5d0 \uc561\uc138\uc2a4<\/strong>","description":"<p>\ud06c\ub9ac\ud14c\uc624\uc758 \ucee4\uba38\uc2a4 AI\ub294 \ucf58\ud150\uce20 \uc81c\uacf5\uc790\uc640 \ub9e4\uccb4\uc0ac\uc758 \uc608\uce21\ub41c \uc131\uacfc\uc5d0 \uae30\ubc18\ud574 \uac00\uc7a5 \uc801\ud569\ud55c \uc704\uce58\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud569\ub2c8\ub2e4. <\/p>\n"},{"icon":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2021\/06\/Predictive-Bidding-Icon-04.svg","title":"<strong>\uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uace0\uac1d\uc5d0 \ub3c4\ub2ec<\/strong>","description":"<p>\uc608\uce21 \ube44\ub529\uc740 \uad00\ub828\ub41c \uad11\uace0\ub97c \uc120\ud0dd\ud558\uace0, \ubaa8\ub4e0 \ubcc0\uc218\ub97c \uacc4\uc0b0\ud574, \uc778\ubca4\ud1a0\ub9ac \uc785\ucc30\uc5d0\uc11c \uc62c\ubc14\ub978 \ube44\ub529\uc744 \ud558\uae30\uae4c\uc9c0 \ub2e8 10 \ubc00\ub9ac\ucd08\uac00 \uac78\ub9bd\ub2c8\ub2e4.<\/p>\n"}]}},{"acf_fc_layout":"cta_block","cta_block":{"section_customization":{"anchor_id":"","background_type":"solid-color","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":true,"custom_margins":{"desktop_top_margin":"-105","desktop_bottom_margin":"","mobile_top_margin":"-160","mobile_bottom_margin":""}},"full_wide_block":false,"title":"<h4>\uc9c0\uae08 \ube44\uc988\ub2c8\uc2a4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\uc138\uc694!<\/h4>\n<p>\ucd5c\uace0\uc758 \uace0\uac1d\uc744 \ubc1c\uacac\ud558\uace0 \uc644\ubcbd\ud55c \uad11\uace0\ub85c \uc778\uac8c\uc774\uc9c0\uc2dc\ud0b4\uc73c\ub85c\uc368, \ube44\uc988\ub2c8\uc2a4 \ubaa9\ud45c\ub97c \ub2ec\uc131\ud558\uc2ed\uc2dc\uc624. \ud06c\ub9ac\ud14c\uc624\ub294 \ub9e4\ucd9c\uc744 \ub298\ub9ac\uace0 \uace0\uac1d \uae30\ubc18\uc744 \uc131\uc7a5\uc2dc\ud0a4\ub294 \uad11\uace0 \ucea0\ud398\uc778\uc744 \uad6c\ucd95\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","content_on_the_right":"button","cta_button":{"type":"internal","text":"\uc2dc\uc791\ud558\uae30","link_internal":"https:\/\/www.criteo.com\/kr\/talk-to-an-expert\/","link_media":false,"link_external":"","link_embed":"","link_email":"","email_subject":"","page_element_id":"","variant":"default","ai_variant":"gradient-border","icon":"arrow-right","ai_icon":"none","new_window":[],"track_button":false,"button_location":false,"event_type":false,"button_classes":"","button_message":""},"form":""}},{"acf_fc_layout":"block_links","block_links":{"section_customization":{"anchor_id":"","background_type":"none","background_color":{"color":"Sunrise"},"background_gradient":"","background_image":false,"background_image_position":"center-center","background_overlay":"none","use_custom_paddings":false,"custom_padding":{"desktop_top":"","desktop_bottom":"","mobile_top":"","mobile_bottom":""},"use_custom_margins":false,"custom_margins":{"desktop_top_margin":"","desktop_bottom_margin":"","mobile_top_margin":"","mobile_bottom_margin":""}},"intro":{"intro":{"show_intro_block":true,"image_as_caption":false,"image":false,"caption":"","caption_is_page_title":false,"title":"\uc608\uce21 \ube44\ub529\uc73c\ub85c \uc9c0\uc6d0\ub418\ub294 \ud06c\ub9ac\ud14c\uc624 \uc194\ub8e8\uc158","title_size":"h4","description":"","description_font_size":"default"}},"gray_uppercase_labels":false,"number_of_columns":"two","blocks":[{"title":"\ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac9f\ud305","description":"<p>\uc608\uce21 \ube44\ub529\uc740 \ub2e4\uc774\ub098\ubbf9 \ub9ac\ud0c0\uac9f\ud305\uc774 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \uace0\uac1d\uc744 \ud0c0\uac8c\ud305\ud558\uc5ec \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ud5a5\uc0c1\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","link":"https:\/\/www.criteo.com\/kr\/solutions\/criteo-dynamic-retargeting\/"},{"title":"\uc2e0\uaddc\uace0\uac1d \ud68d\ub4dd","description":"<p>\uc608\uce21 \ube44\ub529\uc740 \ud06c\ub9ac\ud14c\uc624 \uc2e0\uaddc\uace0\uac1d \ud68d\ub4dd \uc194\ub8e8\uc158\uc774 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc120\ud638\ub3c4\uc640 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ud655\ub960\uc5d0 \uae30\ubc18\ud574 \uc774\uc0c1\uc801\uc778 \uc6f9\uc0ac\uc774\ud2b8 \uace0\uac1d\uacfc \uc720\uc0ac\ud55c \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \uc815\ud655\ud558\uac8c \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud569\ub2c8\ub2e4.<\/p>\n","link":"https:\/\/www.criteo.com\/kr\/solutions\/customer-acquisition\/"}]}}],"use_transparent_header":true,"remove_footer":false,"use_transparent_header_dark_menus":false,"use_transparent_header_normal":false,"remove_from_internal_search":false,"strip_the_header":false,"override_buttons":false,"background_color_modular":"white"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ubcf4\ub2e4 \ub098\uc740 \uad11\uace0 ROI\ub97c\uc704\ud55c \uc608\uce21 \uc785\ucc30 \uae30\uc220 | Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc758 \uc608\uce21 \ube44\ub529\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \uace0\uac1d\uc744 \ud0c0\uae30\ud305\ud558\uc5ec \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uace0 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ubcf4\ub2e4 \ub098\uc740 \uad11\uace0 ROI\ub97c\uc704\ud55c \uc608\uce21 \uc785\ucc30 \uae30\uc220 | Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud06c\ub9ac\ud14c\uc624\uc758 \uc608\uce21 \ube44\ub529\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \uace0\uac1d\uc744 \ud0c0\uae30\ud305\ud558\uc5ec \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uace0 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T17:37:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": \"WebPage\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/\",\n\t            \"name\": \"\ubcf4\ub2e4 \ub098\uc740 \uad11\uace0 ROI\ub97c\uc704\ud55c \uc608\uce21 \uc785\ucc30 \uae30\uc220 | Criteo\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#website\"\n\t            },\n\t            \"datePublished\": \"2017-08-22T19:51:27+00:00\",\n\t            \"dateModified\": \"2026-01-07T17:37:50+00:00\",\n\t            \"description\": \"\ud06c\ub9ac\ud14c\uc624\uc758 \uc608\uce21 \ube44\ub529\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \uace0\uac1d\uc744 \ud0c0\uae30\ud305\ud558\uc5ec \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uace0 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.\",\n\t            \"breadcrumb\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/#breadcrumb\"\n\t            },\n\t            \"inLanguage\": \"ko-KR\",\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"ReadAction\",\n\t                    \"target\": [\n\t                        \"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/\"\n\t                    ]\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"BreadcrumbList\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/#breadcrumb\",\n\t            \"itemListElement\": [\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 1,\n\t                    \"name\": \"Home\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 2,\n\t                    \"name\": \"Technology\",\n\t                    \"item\": \"https:\/\/www.criteo.com\/kr\/?page_id=5099\"\n\t                },\n\t                {\n\t                    \"@type\": \"ListItem\",\n\t                    \"position\": 3,\n\t                    \"name\": \"Predictive Bidding\"\n\t                }\n\t            ]\n\t        },\n\t        {\n\t            \"@type\": \"WebSite\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#website\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t            \"name\": \"KR - Criteo\",\n\t            \"description\": \"\",\n\t            \"publisher\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t            },\n\t            \"potentialAction\": [\n\t                {\n\t                    \"@type\": \"SearchAction\",\n\t                    \"target\": {\n\t                        \"@type\": \"EntryPoint\",\n\t                        \"urlTemplate\": \"https:\/\/www.criteo.com\/kr\/?s={search_term_string}\"\n\t                    },\n\t                    \"query-input\": {\n\t                        \"@type\": \"PropertyValueSpecification\",\n\t                        \"valueRequired\": true,\n\t                        \"valueName\": \"search_term_string\"\n\t                    }\n\t                }\n\t            ],\n\t            \"inLanguage\": \"ko-KR\"\n\t        },\n\t        {\n\t            \"@type\": \"Organization\",\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t            \"name\": \"Criteo\",\n\t            \"alternateName\": \"Criteo corp\",\n\t            \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t            \"logo\": {\n\t                \"@type\": \"ImageObject\",\n\t                \"inLanguage\": \"ko-KR\",\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t                \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t                \"width\": 118,\n\t                \"height\": 24,\n\t                \"caption\": \"Criteo\"\n\t            },\n\t            \"image\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t            }\n\t        }\n\t    ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ubcf4\ub2e4 \ub098\uc740 \uad11\uace0 ROI\ub97c\uc704\ud55c \uc608\uce21 \uc785\ucc30 \uae30\uc220 | Criteo","description":"\ud06c\ub9ac\ud14c\uc624\uc758 \uc608\uce21 \ube44\ub529\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \uace0\uac1d\uc744 \ud0c0\uae30\ud305\ud558\uc5ec \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uace0 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/","og_locale":"ko_KR","og_type":"article","og_title":"\ubcf4\ub2e4 \ub098\uc740 \uad11\uace0 ROI\ub97c\uc704\ud55c \uc608\uce21 \uc785\ucc30 \uae30\uc220 | Criteo","og_description":"\ud06c\ub9ac\ud14c\uc624\uc758 \uc608\uce21 \ube44\ub529\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \uace0\uac1d\uc744 \ud0c0\uae30\ud305\ud558\uc5ec \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uace0 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.","og_url":"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/","og_site_name":"KR - Criteo","article_modified_time":"2026-01-07T17:37:50+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/","url":"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/","name":"\ubcf4\ub2e4 \ub098\uc740 \uad11\uace0 ROI\ub97c\uc704\ud55c \uc608\uce21 \uc785\ucc30 \uae30\uc220 | Criteo","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/#website"},"datePublished":"2017-08-22T19:51:27+00:00","dateModified":"2026-01-07T17:37:50+00:00","description":"\ud06c\ub9ac\ud14c\uc624\uc758 \uc608\uce21 \ube44\ub529\uc740 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc5d0\uc11c \uac00\uc7a5 \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc801\uc808\ud55c \uace0\uac1d\uc744 \ud0c0\uae30\ud305\ud558\uc5ec \uc608\uc0b0\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud558\uace0 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.","breadcrumb":{"@id":"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/#breadcrumb"},"inLanguage":"ko-KR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/technology\/predictive-bidding\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"Technology","item":"https:\/\/www.criteo.com\/kr\/?page_id=5099"},{"@type":"ListItem","position":3,"name":"Predictive Bidding"}]},{"@type":"WebSite","@id":"https:\/\/www.criteo.com\/kr\/#website","url":"https:\/\/www.criteo.com\/kr\/","name":"KR - Criteo","description":"","publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.criteo.com\/kr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ko-KR"},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/pages\/5108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=5108"}],"version-history":[{"count":33,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/pages\/5108\/revisions"}],"predecessor-version":[{"id":22431,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/pages\/5108\/revisions\/22431"}],"up":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/pages\/5099"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=5108"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=5108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}