{"id":6501,"date":"2017-12-05T16:51:11","date_gmt":"2017-12-05T16:51:11","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/advertising-guidelines\/"},"modified":"2024-12-26T18:06:42","modified_gmt":"2024-12-26T18:06:42","slug":"advertising-guidelines","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/kr\/advertising-guidelines\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \uac00\uc774\ub4dc\ub77c\uc778"},"content":{"rendered":"<p>\ud06c\ub9ac\ud14c\uc624 \uacf5\uae09 \ud30c\ud2b8\ub108 \uac00\uc774\ub4dc\ub77c\uc778\uc740 <a href=\"https:\/\/www.criteo.com\/kr\/supply-partner-guidelines\/\">\uc5ec\uae30<\/a>\ub97c \ud074\ub9ad\ud558\uc138\uc694.<\/p>\n<hr \/>\n<p>\ud06c\ub9ac\ud14c\uc624\uc640 \ube44\ub4dc\uc2a4\uc704\uce58(BidSwitch)\ub97c \ud3ec\ud568\ud55c \uc81c\ud734 \ud50c\ub7ab\ud3fc\uc740 \ucd5c\uace0 \ud488\uc9c8\uc758 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc6b4\uc601\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c \ud06c\ub9ac\ud14c\uc624\uc758 \uad11\uace0\uc8fc \ud30c\ud2b8\ub108\ub294 \ud56d\uc0c1 \ub2e4\uc74c \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uad11\uace0 \uc0dd\ud0dc\uacc4\ub97c \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ub4e0 \uad11\uace0 \ud30c\ud2b8\ub108\uc5d0\uac8c \ub192\uc740 \uc724\ub9ac\uc801 \uae30\uc900\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uac01 \uad11\uace0 \ud30c\ud2b8\ub108\ub294 \uc790\uc0ac\uc758 \ucf58\ud150\uce20, \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uac00 \uad00\ub828 \ub370\uc774\ud130 \ubcf4\ud638 \ubc0f \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\uacfc \uaddc\uc815 \ub4f1 \uad00\ub828 \ubc95\uacfc \uaddc\uc815\uc744 \uc900\uc218\ud558\ub3c4\ub85d \ud560 \ucc45\uc784\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\ub294 \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc774\ub098 \uc81c\ud734 \ud50c\ub7ab\ud3fc, \ub610\ub294 \uc0ac\uc6a9\uc790\uc758 \ubcf4\uc548\uc744\uc704\ud611\ud574\uc11c\ub294 \uc548\ub418\uba70, \uc704\ud5d8\ud558\uac8c \ud558\ub294 \uc11c\ube44\uc2a4\ub97c \ud638\ucd9c\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294\ub2e8\ub3c5 \uc7ac\ub7c9\uc5d0 \ub530\ub77c \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ud30c\ud2b8\ub108\ub97c \uac70\ubd80 \ub610\ub294 \uc81c\uac70\ud558\uac70\ub098 \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uc601\uad6c \ub610\ub294 \uc77c\uc2dc\uc801\uc73c\ub85c \ucc28\ub2e8\ud560 \uad8c\ub9ac\ub97c \uac00\uc9d1\ub2c8\ub2e4.<\/p>\n<h2 id=\"\uae08\uc9c0\ub41c-\ucf58\ud150\uce20\">1. \uae08\uc9c0\ub41c \ucf58\ud150\uce20<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ub2e4\uc74c\uc758 \uae08\uc9c0 \uce74\ud14c\uace0\ub9ac\uc5d0 \ud574\ub2f9\ud558\ub294 \ucf58\ud150\uce20, \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \ud45c\uc2dc\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>1.1. \ucd94\ud589 \ub610\ub294 \ud610\uc624 \ubc1c\uc5b8<\/strong><\/p>\n<p>\uc778\uc885, \ubbfc\uc871, \uad6d\uc801, \uc131\ubcc4, \uc885\uad50, \uc7a5\uc560, \uc5f0\ub839 \ub610\ub294 \uc131\uc801 \ucde8\ud5a5\/\uc131 \uc815\uccb4\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uac1c\uc778 \ub610\ub294 \ud2b9\uc815 \uc9d1\ub2e8\uc744 \ubaa8\uc695, \uba85\uc608 \ud6fc\uc190 \ub610\ub294 \uc704\ud611\ud558\ub294 \uad11\uace0 \ub610\ub294 \uc774\ubbf8\uc9c0<\/p>\n<p><strong>1.2. \uc131\uc778\uc6a9 \ucf58\ud150\uce20<\/strong><\/p>\n<p>\ub178\ucd9c, \uc131\uc778\uc6a9 \uc7a5\ub09c\uac10, \uc678\uc124\uc801\uc774\uac70\ub098 \uc120\uc815\uc801\uc778 \uc790\uc138\ub97c \ucde8\ud55c \uc0ac\ub78c\ub4e4\uc758 \uc774\ubbf8\uc9c0 \ubc0f\/\ub610\ub294 \ube44\ub514\uc624\ub97c \ud3ec\ud568\ud558\ub294 \ubaa8\ub4e0 \uc131\uc801, \uc678\uc124\uc801 \ub610\ub294 \uc74c\ub780\ud55c \uad11\uace0 \ub610\ub294 \uc774\ubbf8\uc9c0<\/p>\n<p><strong>1.3. \uae30\ub9cc\uc801, \ud5c8\uc704 \ub610\ub294 \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uc81c\ud488\/\uc11c\ube44\uc2a4<\/strong><\/p>\n<p>\uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uc0ac\uae30\uc131 \uad11\uace0 \ub610\ub294 \uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\ub294 \uad11\uace0\ub098 \ucf58\ud150\uce20 \ub4f1 \uae30\ub9cc\uc801\uc774\uac70\ub098 \uc624\ud574\ub97c \uc57c\uae30\ud558\ub3c4\ub85d \uc758\ub3c4\uc801\uc73c\ub85c \ubaa8\ud638\ud558\uac70\ub098 \uc0ac\uae30\uc131\uc774 \uc788\ub294 \uc8fc\uc7a5, \uc774\ubbf8\uc9c0, \uc81c\uc548 \ub610\ub294 \ube44\uc988\ub2c8\uc2a4 \uad00\ud589<\/p>\n<p><strong>1.4. \ubd88\ubc95\uc801\uc774\uac70\ub098 \ubc95\uc801\uc73c\ub85c \uc758\uc2ec\uc2a4\ub7ec\uc6b4 \ud65c\ub3d9 \ubc0f \ubd80\uc815\uc9c1\ud558\uac70\ub098 \uc57d\ud0c8\uc801\uc778 \ucf58\ud150\uce20 \ub610\ub294 \ud65c\ub3d9<\/strong><\/p>\n<p>\ubd88\ubc95 \uc57d\ubb3c, \ub9c8\uc57d \uad00\ub828 \uc6a9\ud488, \uc704\uc870 \ubb38\uc11c \ub4f1 \ubd88\ubc95 \uc81c\ud488, \uc11c\ube44\uc2a4 \ub610\ub294 \ud65c\ub3d9\uc744 \uad6c\uc131, \uc870\uc7a5 \ub610\ub294 \ud64d\ubcf4\ud558\ub294 (\ub610\ub294 \ubd80\uc815\uc9c1\ud55c \ud589\uc704\ub97c \uc870\uc7a5\ud558\ub294) \uc81c\ud488, \uc11c\ube44\uc2a4 \ub610\ub294 \ud65c\ub3d9\uc5d0 \ub300\ud55c \uad11\uace0<\/p>\n<p><strong>1.5. \uc9c0\uc801 \uc7ac\uc0b0\uad8c \uce68\ud574, \ubd88\ubc95 \ubcf5\uc81c \ub610\ub294 \ubaa8\uc870\ud488<\/strong><\/p>\n<p>\uc81c3\uc790\uc758 \uc9c0\uc801 \uc7ac\uc0b0\uad8c \uce68\ud574\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4. \uad11\uace0\ub294 \uc81c3\uc790\uc758 \uc9c0\uc801 \uc7ac\uc0b0\uad8c\uc744 \uce68\ud574\ud558\ub294 \ucf58\ud150\uce20\ub97c \ud3ec\ud568\ud558\uac70\ub098 \ud3ec\ud568\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uadf8 \uc608\ub85c \uc0c1\ud45c\/\ub85c\uace0\uc758 \ub3c4\uc6a9, \uc18c\uc720\uc790\uc758 \uba85\uc2dc\uc801 \uc2b9\uc778 \uc5c6\uc774 \uc800\uc791\uad8c\uc774 \uc788\ub294 \uc790\ub8cc\uc758 \ubc30\ud3ec, \ubaa8\uc870\ud488, \ubd88\ubc95 \ubcf5\uc81c \ucf58\ud150\uce20, \ud5c8\uac00 \uc5c6\uc774 \uac1c\uc778\uc758 \uc774\ubbf8\uc9c0\ub098 \ucd08\uc0c1\uc744 \ud3ec\ud568\ud558\ub294 \uad11\uace0\uac00 \ud3ec\ud568\ub418\uba70 \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>1.6. \ucda9\uaca9\uc801\/\ubd88\ucf8c\ud55c \ucf58\ud150\uce20<\/strong><\/p>\n<p>\ubd88\ud544\uc694\ud55c \ud3ed\ub825, \uc131\uc801\uc73c\ub85c \ub178\uace8\uc801\uc774\uac70\ub098 \uc678\uc124\uc801\uc774\uac70\ub098 \uc74c\ub780\ud55c \ucf58\ud150\uce20 \ub610\ub294 \uae30\ud0c0 \uacf5\uaca9\uc801, \ucda9\uaca9\uc801, \uc720\ud608\uc801, \ud3ed\ub825\uc801, \ube44\uc548\uc804\uc801, \ubaa8\ub3c5\uc801, \uc704\ud611\uc801, \uc704\ud5d8\ud558\uac70\ub098 \uc120\uc815\uc801\uc774\uac70\ub098 \ubb34\ub840\ud558\uac70\ub098 \ubd88\ucf8c\ud55c \ucf58\ud150\uce20\ub97c \ud3ec\ud568\ud558\ub294 \uad11\uace0\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>1.7. \ucd1d\uae30 \ubc0f \ubb34\uae30<\/strong><\/p>\n<p>\ud0c4\uc57d, \ud654\uae30 \ub610\ub294 \uad00\ub828 \uc6a9\ud488(\ubd80\uc18d\ud488 \ud3ec\ud568), \ud398\uc778\ud2b8\ubcfc \ucd1d, \ucd1d\uae30, \uacf5\uae30\ucd1d, \uc804\uae30 \ucda9\uaca9\uae30, \ud3ed\ubc1c\ubb3c, \ud3ed\ud0c4, \uce7c \ub610\ub294 \ubaa8\ub4e0 \uc885\ub958\uc758 \ubb34\uae30 \ubc0f \ud3ed\uc8fd\uc5d0 \ub300\ud55c \uad11\uace0\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>1.8. \uc57d\ubb3c<\/strong><\/p>\n<p>\ubd88\ubc95 \uc57d\ubb3c \ub610\ub294 \uad00\ub828 \uc6a9\ud488\uc5d0 \ub300\ud55c \uad11\uace0\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4. \uc815\uc2e0 \uc0c1\ud0dc\ub97c \ubcc0\uacbd\ud558\uac70\ub098 \u2018\ud765\ubd84\u2019\uc744 \uc720\ub3c4\ud558\ub294 \ubb3c\uc9c8\ub85c \uc815\uc758\ub418\ub294 \ubd88\ubc95 \ubc0f \uae30\ubd84 \uc804\ud658\uc6a9 \uc57d\ubb3c\uacfc \uc57d\ubb3c \uc0ac\uc6a9\uc744 \uc870\uc7a5\ud558\ub294 \uac83\uc73c\ub85c \ub9c8\ucf00\ud305\ub418\ub294 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc5d0 \ub300\ud55c \uad11\uace0\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4. <strong>\uadf8 <\/strong><strong>\uc608\ub85c\ub294<\/strong> \ucf54\uce74\uc778, \ud5e4\ub85c\uc778, \uae30\ud0c0 \ubd88\ubc95 \uc544\ud3b8 \ubc0f \uc758\ub8cc\uc6a9 \ub9c8\ub9ac\ud654\ub098 \uac19\uc740 \u2018\ud569\ubc95 \ub9c8\uc57d\u2019\uc744 \ub9cc\ub4dc\ub294 \ub370 \uc0ac\uc6a9\ub420 \uc218 \uc788\ub294 \ubb3c\uc9c8\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>1.9. \uc544\ub3d9\uc6a9 \uc0ac\uc774\ud2b8<\/strong><\/p>\n<p>16\uc138 \ubbf8\ub9cc\uc758 \uac1c\uc778\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \ud0c0\uac9f\ud305\ud558\ub294 \ubaa8\ub4e0 \uc6f9\uc0ac\uc774\ud2b8(\ub610\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc77c\ubd80) \ub610\ub294 \ubaa8\ubc14\uc77c \uc571\uc5d0\uc11c\uc758 \uad11\uace0\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 80px;\"><strong><div class=\"lightbulb\">\n        <div class=\"content p-3 \"><em><u>\uc8fc\uc758:<\/u><\/em> BidSwitch \uc218\uc694 \ud30c\ud2b8\ub108\ub294 COPPA=3D1 \ud2b8\ub798\ud53d \uac70\ub798\ub97c \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/div>\n    <\/div><\/strong><\/p>\n<p><strong>1.10. \ub370\uc774\ud2b8<\/strong><\/p>\n<p>\ubd88\ub95c\uc774\ub098 \ubd88\ub95c\uc744 \uc870\uc7a5\ud558\ub294 \ub370\uc774\ud2b8 \uc0ac\uc774\ud2b8, \uc5d0\uc2a4\ucf54\ud2b8\ub098 \ub9e4\ucd98 \uc11c\ube44\uc2a4, \ub610\ub294 \uc6b0\ud3b8 \uc8fc\ubb38 \uacb0\ud63c \uc911\ub9e4\ub97c \ud310\ub9e4\ud558\ub294 \uc0ac\uc774\ud2b8\uc5d0 \ub300\ud55c \uad11\uace0\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n<p><strong>1.11. \ubcf4\uc548\ub418\uc9c0 \uc54a\uc740 \ucf58\ud150\uce20<\/strong><\/p>\n<p>\uc560\ub4dc\uc6e8\uc5b4, \uc2a4\ud30c\uc774\uc6e8\uc5b4, P2P \uc560\ud50c\ub9ac\ucf00\uc774\uc158, \ub9ec\uc6e8\uc5b4, \uc2a4\ud30c\uc774\uc6e8\uc5b4, \ubc14\uc774\ub7ec\uc2a4, \uc6dc, \ud2b8\ub85c\uc774 \ubaa9\ub9c8 \ub4f1\uacfc \uac19\uc740 \uc81c\ud488\uc758 \uad11\uace0\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624 \uc11c\ube44\uc2a4\uc758 \ubb34\uacb0\uc131 \ub610\ub294 \uc131\ub2a5\uc744 \ubc29\ud574\ud558\uac70\ub098 \uc9c0\uc7a5\uc744 \uc8fc\ub294 \uc720\ud574\ud55c \ucef4\ud4e8\ud130 \ucf54\ub4dc\ub97c \ud3ec\ud568\ud558\ub294 \ubaa8\ub4e0 \uad11\uace0\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c\uc744 \uc2e4\ud589\ud558\ub294 \ucf54\ub4dc\uac00 \ud3ec\ud568\ub418\uba70 \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc0ac\uc6a9\uc790 \uae30\ubcf8 \uc124\uc815 \ub610\ub294 \ube0c\ub77c\uc6b0\uc800 \uc124\uc815 \ubcc0\uacbd<\/li>\n<li>\uc0ac\uc6a9\uc790\uc758 \uba85\uc2dc\uc801\uc778 \ub3d9\uc758 \uc5c6\uc774 \uc18c\ud504\ud2b8\uc6e8\uc5b4 \ub2e4\uc6b4\ub85c\ub4dc \uc2dc\uc791<\/li>\n<li>\uc560\ub4dc\uc6e8\uc5b4, \uc2a4\ud30c\uc774\uc6e8\uc5b4, \ub9ec\uc6e8\uc5b4, \uc2a4\ud30c\uc774\uc6e8\uc5b4, \ubc14\uc774\ub7ec\uc2a4, \uc6dc, \ud2b8\ub85c\uc774 \ubaa9\ub9c8\ub97c \ubc30\ud3ec\ud558\uac70\ub098 \uc0ac\uc6a9\uc790\ub97c \ub9ec\uc6e8\uc5b4 \ub4f1 \uc6d0\uce58 \uc54a\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ub9ac\ub514\ub809\ud2b8<\/li>\n<li>\uc0ac\uc774\ud2b8 \ud0d0\uc0c9\uc744 \ubc29\ud574\ud558\ub294 \ud31d\uc5c5 \ub610\ub294 \ud31d\uc5b8\ub354 \uc2dc\uc791<\/li>\n<li>\ub7f0\ud0c0\uc784 \uc2dc \uad11\uace0 \uc2a4\ud0dc\ud0b9 \ub610\ub294 \ub2e4\ub978 \uad11\uace0 \ub2e8\uc704 \ud638\ucd9c \ub4f1 \ucc28\uc775 \uac70\ub798 \uad11\uace0 \ub178\ucd9c \uacfc\uc7a5<\/li>\n<\/ul>\n<h2 id=\"\uc81c\ud55c\ub41c-\ucf58\ud150\uce20\">2. \uc81c\ud55c\ub41c \ucf58\ud150\uce20<\/h2>\n<p><strong>\u00a0<\/strong><strong>\uc81c\ud55c\ub41c<\/strong> \uc81c\ud488 \ubc0f \uc11c\ube44\uc2a4 \uce74\ud14c\uace0\ub9ac(\uc544\ub798 \ubaa9\ub85d \ucc38\uc870)\uc758 \uad11\uace0\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uba85\uc2dc\uc801\uc778 \uc2b9\uc778 \ud558\uc5d0 \ud2b9\uc815 \uad6d\uac00 \ubc0f \ud2b9\uc815 \uc870\uac74\uc5d0\uc11c\ub9cc \ud5c8\uc6a9\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><strong>2.1. \uc628\ub77c\uc778 \uc57d\uad6d<\/strong><\/p>\n<p>\ucc98\ubc29\uc804\uc774 \uc788\ub294 \uc758\uc57d\ud488\uc744 \ud310\ub9e4\ud558\ub294 \uc628\ub77c\uc778 \uc57d\uad6d \uad11\uace0 \ubc0f \uc758\uc57d\ud488 \uad00\ub828 \uc815\ubcf4 \uc6f9\uc0ac\uc774\ud2b8<\/p>\n<p><strong>2.2. \uc758\uc57d\ud488 \ubc0f \uac74\uac15 \uad00\ub9ac \uc81c\ud488<\/strong><\/p>\n<p>\uc5ec\uae30\uc5d0\ub294 \ucc98\ubc29\uc57d, \uaddc\uc81c \ub610\ub294 \uc81c\ud55c \uc758\uc57d\ud488, \uae30\ubd84 \uc804\ud658\uc6a9 \uc57d\ubb3c, \ubc1c\uae30 \ub610\ub294 \uc131\uae30\ub2a5 \ud5a5\uc0c1\uc81c, \uce5c\uc790\ud655\uc778 \uac80\uc0ac, \ube44\ud604\uc2e4\uc801\uc778 \uc8fc\uc7a5\uc744 \ud558\ub294 \uccb4\uc911 \uac10\ub7c9 \uc57d\ubb3c, \ubd88\ubc95 \ubb3c\uc9c8\uacfc \uc720\uc0ac\ud55c \ud6a8\uacfc\uac00 \uc788\ub2e4\uace0 \uc8fc\uc7a5\ud558\ub294 \ubaa8\ub4e0 \uc81c\ud488\uc5d0 \ub300\ud55c \uad11\uace0\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \uac74\uac15 \uc0c1\ud0dc\ub97c \uce58\ub8cc\ud558\ub294 \uc81c\ud488\uc785\ub2c8\ub2e4.<\/p>\n<p><strong>2.3. \uc8fc\ub958<\/strong><\/p>\n<p>\ub3c4\uc218\uac00 \ub192\uc740 \uc8fc\ub958, \uc99d\ub958\uc8fc, \uc640\uc778, \ub9e5\uc8fc \ubc0f \uae30\ud0c0 \uc54c\ucf54\uc62c \uc74c\ub8cc \uad11\uace0<\/p>\n<p><strong>2.4. \ub3c4\ubc15<\/strong><\/p>\n<p>\uc628\ub77c\uc778 \ub610\ub294 \uc624\ud504\ub77c\uc778 \ub3c4\ubc15 \uad11\uace0\u00a0 \uc5ec\uae30\uc5d0\ub294 \uc2e4\uc81c \ud604\uae08 \ub3c4\ubc15, \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud3ec\ucee4, \ube59\uace0 \ubc0f \uae30\ud0c0 \uc720\ud615\uc758 \ub3c4\ubc15, \ubcf5\uad8c, \uacbd\ub9c8, \uc2a4\ud3ec\uce20 \ubca0\ud305, \uc628\ub77c\uc778 \ub3c4\ubc15 \uad00\ub828 \uc815\ubcf4, \ub3c8\uc774\ub098 \uacbd\ud488\uc744 \ub178\ub9ac\ub294 \uc628\ub77c\uc778 \ube44\uce74\uc9c0\ub178 \uac8c\uc784\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>&#8216;\uc628\ub77c\uc778 \ub3c4\ubc15&#8217;\uc740 \uae08\uc804 \ubc0f\/\ub610\ub294 \uae08\uc804\uc801 \uac00\uce58\ub97c \uc5bb\uae30 \uc704\ud55c \uc628\ub77c\uc778 \uc2e4\uc81c \ud604\uae08 \ub3c4\ubc15\uc758 \ud64d\ubcf4 \ubc0f \uc628\ub77c\uc778 \ub3c4\ubc15\uacfc \uad00\ub828\ub41c \ucf58\ud150\uce20\ub97c \ud3ec\ud568\ud55c \uc0ac\uc774\ud2b8\ub098 \ub9c1\ud06c\uc758 \ud64d\ubcf4\ub85c \uc815\uc758\ub429\ub2c8\ub2e4.<\/li>\n<li>\u2018\uc624\ud504\ub77c\uc778 \ub3c4\ubc15\u2019\uc740 \uae08\uc804 \ubc0f\/\ub610\ub294 \uae08\uc804\uc801 \uac00\uce58\ub97c \uc5bb\uae30 \uc704\ud55c \uc2e4\uc81c \ud604\uae08 \ub3c4\ubc15, \ud65c\ub3d9 \ub610\ub294 \uc2dc\uc124\uc758 \ud64d\ubcf4\ub85c \uc815\uc758\ub429\ub2c8\ub2e4.<\/li>\n<li>\u2018\uc628\ub77c\uc778 \ube44\uce74\uc9c0\ub178 \uac8c\uc784\u2019\uc740 \ud310\ud0c0\uc9c0 \uc2a4\ud3ec\uce20, \uc628\ub77c\uc778 \ud1a0\ub108\uba3c\ud2b8 \ub610\ub294 \ub3c8\uc774\ub098 \uc0c1\ud488\uc744 \uc704\ud574 \ud50c\ub808\uc774\ud558\ub294 \ube44\ub514\uc624 \uac8c\uc784 \ub4f1 \uac8c\uc784\uc758 \uacb0\uacfc\uc5d0 \ub530\ub77c \ud604\uae08\uc774\ub098 \uc0c1\ud488\uc744 \ubc1b\ub294 \uae30\ud68c\ub97c \uc5bb\ub294 \ub300\uc2e0 \ub3c8 \ub610\ub294 \uac00\uce58\uac00 \uc788\ub294 \ub2e4\ub978 \ud56d\ubaa9\uc744 \uac70\ub294 \ubaa8\ub4e0 \uc778\ud130\ub137 \uae30\ubc18 \uac8c\uc784\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>2.5. \ub2f4\ubc30<\/strong><\/p>\n<p>\ub2f4\ubc30 \ub610\ub294 \ub2f4\ubc30 \uad00\ub828 \uc81c\ud488, \uc561\uc0c1 \uc81c\ud488 \ub610\ub294 \uad00\ub828 \ub3c4\uad6c(\uc804\uc790 \ub2f4\ubc30, \uc561\uc0c1 \ub2f4\ubc30, \uae30\ud654 \uc7a5\uce58, \ud30c\uc774\ud504, \ubd09\uc81c, \uad90\ub828, \uc2dc\uac00, \uc555\uc5f0 \uc885\uc774, \ubb34\uc5f0 \ub2f4\ubc30 \ub610\ub294 \uae30\ud0c0 \uad00\ub828 \uc81c\ud488) \uc18c\ube44\ub97c \ud64d\ubcf4\ud558\uac70\ub098 \uc870\uc7a5\ud558\ub294 \ucf58\ud150\uce20<\/p>\n<ul>\n<li>\uba85\ud655\ud55c \uae08\uc5f0 \uc758\ub3c4 \uad11\uace0\ub294 \ud5c8\uc6a9\ub41c \uad6d\uac00\uc5d0\uc11c \ud2b9\uc815 \uc81c\ud55c \uc0ac\ud56d\uc744 \ub450\uace0 \ud5c8\uc6a9\ub429\ub2c8\ub2e4.<\/li>\n<li>\uc804\uc790 \ub2f4\ubc30\uc640 \uc539\ub294 \ub2f4\ubc30\ub294 \uae08\uc5f0 \uad11\uace0\ub77c \ud558\ub354\ub77c\ub3c4 \ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>2.6. \uc2ec\ub839, \uc810\uc131\uc220, \ud3ec\ucd98\ud154\ub7ec \ub4f1<\/strong><\/p>\n<ul>\n<li>\uc810\uc131\uac00, \uc601\ub9e4, \uc810\uc131\uc220\uc0ac, \ud0c0\ub85c \uce74\ub4dc \uc810\uc220, \uc694\uc220, \ucd5c\uba74, \uceec\ud2b8\/\uc624\uceec\ud2b8 \ud65c\ub3d9 \ubc0f \uc720\uc0ac \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \ud3ec\ud568\ud55c \uc2ec\ub839 \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \uad11\uace0<\/li>\n<li>\uc810\uc131\uc220, \uc2ec\ub839\uc220 \ub610\ub294 \ucd08\uc790\uc5f0\uc801 \uc11c\ube44\uc2a4\ub098 \uc81c\ud488\uc758 \uc815\ud655\uc131\uc744 \ud64d\ubcf4\ud558\uac70\ub098 \uacb0\uacfc\ub97c \ubcf4\uc7a5\ud558\ub294 \uad11\uace0\ub294 \uc5c4\uaca9\ud788 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><strong>2.7. \uae08\uc735 \uc0c1\ud488 \uc11c\ube44\uc2a4 \ubc0f \ubcf4\ud5d8 \uc0ac\uc774\ud2b8<\/strong><\/p>\n<ul>\n<li>\uae08\uc735 \uc0c1\ud488\/\uc11c\ube44\uc2a4 \uad11\uace0\uc5d0\ub294 \uc740\ud589\/\ud22c\uc790\/\uc790\uae08 \uad00\ub9ac \uc0c1\ud488 \ubc0f \uc11c\ube44\uc2a4, \ub300\ucd9c, \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<li>\ubcf4\ud5d8 \uc0c1\ud488\/\uc11c\ube44\uc2a4 \uad11\uace0\uc5d0\ub294 \uc8fc\ud0dd \ubcf4\ud5d8, \uac1c\uc778 \ubcf4\ud5d8, \uc0dd\uba85 \ubcf4\ud5d8, \uc790\ub3d9\ucc28 \ubcf4\ud5d8, \uac74\uac15 \ubcf4\ud5d8 \ub4f1\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p style=\"padding-left: 80px;\"><div class=\"lightbulb\">\n        <div class=\"content p-3 \"><strong>\ub3c4\ubc15, \uc8fc\ub958 \ubc0f \ub2f4\ubc30 \uc81c\ud55c \uce74\ud14c\uace0\ub9ac &#8211; The MediaGrid \ubc0f BidSwitch \uace0\uac1d:<\/strong><\/p>\n<p>\uc81c\ud55c\ub41c \ub3c4\ubc15, \uc220 \ubc0f \ub2f4\ubc30 \uce74\ud14c\uace0\ub9ac\uc758 \uacbd\uc6b0, \ud06c\ub9ac\ud14c\uc624 \uc81c\ud734 \ud50c\ub7ab\ud3fc\uc778 The MediaGrid \ubc0f BidSwitch\uc758 \uace0\uac1d\uc740 \uc81c\ud55c \uce74\ud14c\uace0\ub9ac\uc758 \uac70\ub798\ub97c \uc635\ud2b8\uc778(\uba85\uc2dc\uc801 \ub3d9\uc758)\ud574\uc57c \ud569\ub2c8\ub2e4. \uc81c\ud55c \uce74\ud14c\uace0\ub9ac\uc5d0 \uc635\ud2b8\uc778\ud558\ub824\uba74, \uacc4\uc815 \uad00\ub9ac\uc790\uc5d0\uac8c \uc5f0\ub77d\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. \uace0\uac1d\uc740 \uc81c\ud55c\ub41c \uce74\ud14c\uace0\ub9ac\uc640 \uad00\ub828\ub41c \ud2b9\uc815 \ucd94\uac00 \uc870\uac74\uc5d0 \ub3d9\uc758\ud574\uc57c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/div>\n    <\/div><\/p>\n<h2 id=\"\uad11\uace0-\ud3ec\ub9f7-\ubc0f-\uae30\uc220-\uac00\uc774\ub4dc\ub77c\uc778\">3. \uad11\uace0 \ud3ec\ub9f7 \ubc0f \uae30\uc220 \uac00\uc774\ub4dc\ub77c\uc778<\/h2>\n<p><strong>3.1. \uad11\uace0\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ub0b4\uc6a9\uc774 \ud3ec\ud568\ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/strong><\/p>\n<ul>\n<li>\ud574\ud0b9\/\ud06c\ub798\ud0b9 \ucf58\ud150\uce20<\/li>\n<li>\ucc98\ubc29\uc57d \ud310\ub9e4\uc640 \uad00\ub828\ub41c \ucf58\ud150\uce20<\/li>\n<li>\uc790\ub3d9 \uc7ac\uc0dd \uc624\ub514\uc624 \uc694\uc18c<\/li>\n<li>\ud31d\uc5c5 \ub610\ub294 \ud31d\uc5b8\ub354 \ucf58\ud150\uce20<\/li>\n<li>\ud754\ub4e4\ub9ac\uac70\ub098 \ud750\ub9bf\ud55c \uc774\ubbf8\uc9c0<\/li>\n<li>\uc9c0\uc815\ub41c \uad11\uace0 \uc0ac\uc774\uc988 \ud30c\ub77c\ubbf8\ud130\uc5d0 \ub9de\uc9c0 \uc54a\ub294 \uad11\uace0<\/li>\n<li>\uad11\uace0 \uc2ac\ub86f\ub2f9 \uc5ec\ub7ec \uad11\uace0 \ub2e8\uc704<\/li>\n<li>\uc790\ub3d9\uc73c\ub85c \uc0c8\ub85c \uace0\uce68\ub418\ub294 \uad11\uace0<\/li>\n<\/ul>\n<p><strong>3.2. \uad11\uace0\uc8fc\ub294 \ub2e4\uc74c\uc744 \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4.<\/strong><\/p>\n<ul>\n<li>\uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \uba85\uc2dc\uc801\uc778 \uc2b9\uc778\uc774 \uc788\ub294 \uacbd\uc6b0\ub97c \uc81c\uc678\ud558\uace0\ub294 \uad11\uace0\ub97c \uc7ac\ud310\ub9e4\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc81c\ud734\ub9e4\uccb4\uc0ac \ubc0f \uad11\uace0\uc8fc\uac00 \uba85\uc2dc\uc801\uc73c\ub85c \uc2b9\uc778\ud55c \uacbd\uc6b0\ub97c \uc81c\uc678\ud558\uace0, \ud574\ub2f9 \uc81c\ud734\ub9e4\uccb4\uc0ac \uad11\uace0\uc5d0 \ub300\ud55c \uc62c\ubc14\ub978 \uae30\uc220 \uac00\uc774\ub4dc\ub77c\uc778 \ubc0f \uc694\uad6c\uc0ac\ud56d\uc744 \uc900\uc218\ud558\ub294 \uad11\uace0\ub97c \ub9e4\uccb4\uc0ac\uc5d0\uac8c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\ud06c\ub9ac\ud14c\uc624\uc758 \ud50c\ub7ab\ud3fc\uacfc \uacc4\uc5f4\uc0ac \ud50c\ub7ab\ud3fc\uc758 \uc0ac\uc6a9\uacfc \uad00\ub828\ub41c \ud06c\ub9ac\ud14c\uc624\uc758 \uae30\uc220 \uc0ac\uc591\uc744 \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4. BidSwitch\uac00 \uc694\uad6c\ud558\ub294 \uae30\uc220 \uc0ac\uc591\uc744 \ucc38\uc870\ud558\ub824\uba74 <a href=\"http:\/\/docs.bidswitch.com\/\">http:\/\/docs.bidswitch.com<\/a>\uc744 \ubc29\ubb38\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\uae30\uc220 \uc694\uad6c \uc0ac\ud56d \ubc0f \ud3ec\ub9f7 \uac00\uc774\ub4dc\ub77c\uc778\uc5d0 \ub300\ud55c \ubcf4\ub2e4 \uc790\uc138\ud55c \ub0b4\uc6a9\uc740 <u>\uc5ec\uae30<\/u>\uc5d0\uc11c \uacf5\uae09 \ud30c\ud2b8\ub108 \uc9c0\uce68\uc744 \ucc38\uc870\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n<h2 id=\"\uac1c\uc778\uc815\ubcf4-\ubc0f-\uc0ac\uc6a9\uc790\uc758-\ubcf4\ud638\ub418\ub294-\ud2b9\uc9d5\">4. \uac1c\uc778\uc815\ubcf4 \ubc0f \uc0ac\uc6a9\uc790\uc758 \ubcf4\ud638\ub418\ub294 \ud2b9\uc9d5<\/h2>\n<p>\ud5c8\uc6a9\ub41c \uad6d\uac00\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624\uac00 \uba85\uc2dc\uc801\uc73c\ub85c \uc2b9\uc778\ud558\uc9c0 \uc54a\ub294 \ud55c, \ub2e4\uc74c \ubaa9\ub85d\uc5d0 \ud3ec\ud568\ub41c \uc0ac\uc6a9\uc790 \ubcf4\ud638 \ud2b9\uc9d5 \uc911 \ud558\ub098 \uc774\uc0c1\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ucf58\ud150\uce20, \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uc758 \ud64d\ubcf4\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc778\uc885<\/li>\n<li>\ubbfc\uc871<\/li>\n<li>\uc885\uad50\uc801 \uc18c\uc18d \ub610\ub294 \uc2e0\ub150<\/li>\n<li>\ubbfc\uac10\ud55c \uac74\uac15 \uc0c1\ud0dc<\/li>\n<li>\uc131\uc801 \ucde8\ud5a5<\/li>\n<li>\uc131\uc801 \uad00\uc2ec\uacfc \uad00\ud589<\/li>\n<li>\uac1c\uc778 \uc2dd\ubcc4 \uc815\ubcf4<\/li>\n<li>\uc815\uce58\uc801 \uc18c\uc18d\/\uc758\uacac<\/li>\n<li>\ub178\ub3d9 \uc870\ud569\uc6d0<\/li>\n<li>\uc0dd\uccb4 \uc815\ubcf4 \ub610\ub294 \uc720\uc804 \ub370\uc774\ud130<\/li>\n<li>\ubc94\uc8c4 \uacbd\ub825 \ub610\ub294 \uc0c1\ud0dc<\/li>\n<li>\uc885\uad50 \ub610\ub294 \uac1c\uc778\uc801 \uc2e0\ub150<\/li>\n<li>\uc131\ubcc4<\/li>\n<li>\uc7ac\ubb34 \uc0c1\ud0dc<\/li>\n<li>\ub098\uc774 (\uc5f0\ub839\ub300\ub294 \ud5c8\uc6a9)<\/li>\n<\/ul>\n<p>\ucd5c\uc2e0 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45\uc744 \ud655\uc778\ud558\ub824\uba74<a href=\"http:\/\/www.criteo.com\/privacy\/\"> \uc5ec\uae30<\/a>\ub97c \ud074\ub9ad\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>\uc0ac\uc6a9\uc790 \uc815\ubcf4 \ubc0f \ub3d9\uc758 \uc218\uc9d1\uacfc \uad00\ub828\ub41c \ud06c\ub9ac\ud14c\uc624 \uad11\uace0\uc8fc\uc758 \uc758\ubb34\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74 <a href=\"https:\/\/www.criteo.com\/criteo-privacy-guidelines-for-clients-and-publisher-partners\/\">\uc5ec\uae30<\/a>\ub97c \ud074\ub9ad\ud558\uc2ed\uc2dc\uc624.<\/p>\n<h2 id=\"\uc624\ub514\uc5b8\uc2a4\">5. \uc624\ub514\uc5b8\uc2a4<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc704\uc5d0 \uae30\uc220\ub41c \uc0ac\uc6a9\uc790\ub4e4\uc758 \ubcf4\ud638\ub418\ub294 \ud2b9\uc131 \uc911 \ud558\ub098 \uc774\uc0c1\uc5d0 \uc758\ud574 \uc815\uc758\ub418\uc5b4 \uadf8\ub8f9 \ub610\ub294 \ubaa8\uc9d1\ub2e8\uc5d0 \ub300\ud55c 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