{"id":8290,"date":"2018-08-06T20:35:20","date_gmt":"2018-08-06T20:35:20","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/?page_id=8290"},"modified":"2024-12-26T18:08:52","modified_gmt":"2024-12-26T18:08:52","slug":"supply-partner-guidelines","status":"publish","type":"page","link":"https:\/\/www.criteo.com\/kr\/supply-partner-guidelines\/","title":{"rendered":"\ud06c\ub9ac\ud14c\uc624 \ub9e4\uccb4 \ud30c\ud2b8\ub108 \uac00\uc774\ub4dc\ub77c\uc778"},"content":{"rendered":"<p><strong>\ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \uac00\uc774\ub4dc\ub77c\uc778\uc740 <a href=\"https:\/\/www.criteo.com\/kr\/advertising-guidelines\/\">\uc5ec\uae30<\/a>\ub97c \ud074\ub9ad\ud558\uc138\uc694.<\/strong><\/p>\n<hr \/>\n<p>\ud06c\ub9ac\ud14c\uc624\uc640 \ube44\ub4dc\uc2a4\uc704\uce58(BidSwitch)\ub97c \ud3ec\ud568\ud55c \uc81c\ud734 \ud50c\ub7ab\ud3fc\uc740 \ucd5c\uace0 \ud488\uc9c8\uc758 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc6b4\uc601\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c \ud06c\ub9ac\ud14c\uc624\uc758 \uacf5\uae09 \ud30c\ud2b8\ub108(\u2018\ub9e4\uccb4\uc0ac\u2019)\ub294 \ud56d\uc0c1 \ub2e4\uc74c \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uad11\uace0 \uc0dd\ud0dc\uacc4\ub97c \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ub4e0 \uacf5\uae09 \ud30c\ud2b8\ub108\uc5d0\uac8c \ub192\uc740 \uc724\ub9ac\uc801 \uae30\uc900\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uac01 \uacf5\uae09 \ud30c\ud2b8\ub108\ub294 \uc790\uc0ac\uc758 \ucf58\ud150\uce20, \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\uac00 \uad00\ub828 \ub370\uc774\ud130 \ubcf4\ud638 \ubc0f \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95\uacfc \uaddc\uc815 \ub4f1 \uad00\ub828 \ubc95\uacfc \uaddc\uc815\uc744 \uc900\uc218\ud558\ub3c4\ub85d \ud560 \ucc45\uc784\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\u2018\uc0ac\uc774\ud2b8\u2019\uc5d0\ub294 \ub9e4\uccb4\uc0ac\uac00 \ud06c\ub9ac\ud14c\uc624\uc5d0 \uc81c\uacf5\ud558\ub294 \uc6f9\ud398\uc774\uc9c0, \ubaa8\ubc14\uc77c \uc571 \ubc0f \uae30\ud0c0 \ubaa8\ub4e0 \uad11\uace0 \uc778\ubca4\ud1a0\ub9ac \uc18c\uc2a4\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \uc815\ubcf4 \ubc0f \ub3d9\uc758 \uc218\uc9d1\uacfc \uad00\ub828\ub41c \uacf5\uae09 \ud30c\ud2b8\ub108\uc758 \uc758\ubb34\uc5d0 \ub300\ud574 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\ub824\uba74<a href=\"https:\/\/www.criteo.com\/privacy\/\"> \uc5ec\uae30<\/a>\ub97c \ud074\ub9ad\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p>\uad11\uace0\ub294 \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc774\ub098 \uc81c\ud734 \ud50c\ub7ab\ud3fc \ub610\ub294 \uc0ac\uc6a9\uc790\uc758 \ubcf4\uc548\uc744\uc704\ud611\ud574\uc11c\ub294 \uc548\ub418\uba70, \uc704\ud5d8\ud558\uac8c \ud558\ub294 \uc11c\ube44\uc2a4\ub97c \ud638\ucd9c\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n<p>\uc544\ub798 \ub098\uc5f4\ub41c \uc8fc\uc81c\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc640 \uadf8 \uc81c\ud734 \ud50c\ub7ab\ud3fc\uc740 \ub2e8\ub3c5 \uc7ac\ub7c9\uc5d0 \ub530\ub77c \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ub9e4\uccb4\uc0ac \ub610\ub294 \uc0ac\uc774\ud2b8\ub97c \uac70\ubd80 \ub610\ub294 \uc81c\uac70\ud560 \uc218 \uc788\uc73c\uba70, \ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4\ub97c \uc601\uad6c \ub610\ub294 \uc77c\uc2dc\uc801\uc73c\ub85c \ucc28\ub2e8\ud560 \uad8c\ub9ac\ub97c \uac00\uc9d1\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc5b8\uc81c\ub4e0\uc9c0 \uc774 \uc815\ucc45\uc744 \uc790\uc138\ud788 \uc124\uba85\ud558\uac70\ub098, \uc218\uc815 \ub610\ub294 \uc5c5\ub370\uc774\ud2b8\ud560 \uc218 \uc788\ub294 \uad8c\ub9ac\ub97c \ubcf4\uc720\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc774\ub7ec\ud55c \ubcc0\uacbd \uc0ac\ud56d\uc744 \uc774 \ud398\uc774\uc9c0\uc5d0 \uc9c1\uc811 \uac8c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<hr \/>\n<h2 id=\"Content-Prohibitions\"><strong>1.\u00a0 \ucf58\ud150\uce20 \uae08\uc9c0<\/strong><\/h2>\n<p>\uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uc0ac\uc774\ud2b8\uc5d0\ub294 \uae08\uc9c0\ub41c \uce74\ud14c\uace0\ub9ac\uc5d0 \ud3ec\ud568\ub41c \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"Commercial-Incentives-and-Financial-Services\">1.1 \uc0c1\uc5c5\uc801 \uc778\uc13c\ud2f0\ube0c \ubc0f \uae08\uc735 \uc11c\ube44\uc2a4<\/h2>\n<p>\uc0ac\uc774\ud2b8\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub418\uba74 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc0ac\uc6a9\uc790\uac00 \uc0ac\uc774\ud2b8\uc758 \ucf58\ud150\uce20\uc640 \uad00\ub828\ub418\uc9c0 \uc54a\uc740 \uc81c3\uc790 \uc81c\uc548\uc744 \ud074\ub9ad\ud558\ub3c4\ub85d \uae30\ub9cc\uc801\uc73c\ub85c \uc7a5\ub824\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li>\uad11\uace0\ub97c \ud074\ub9ad\ud558\ub294 \ub300\uac00\ub85c \ucc28\ub2e8\ub41c \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uc561\uc138\uc2a4, \uac8c\uc784 \ud1a0\ud070\uc774\ub098 \ud06c\ub808\ub527\uc744 \ud3ec\ud568\ud55c \uac00\uc0c1 \ud654\ud3d0 \uc9c0\uae09 \ub4f1 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li>\ud3f0\uc9c0 \uc0ac\uae30, \ub2e4\ub2e8\uacc4 \uc0ac\uae30, \ub2e8\uc2dc\uac04\uc5d0 \ubd80\uc790\uac00 \ub420 \uc218 \uc788\ub2e4\ub294 \ub0b4\uc6a9\uc758 \uc0ac\uae30, \uacf5\uc9dc \uc81c\uc548 \ub610\ub294 \uae30\ud0c0 \ubc95\uc801\uc73c\ub85c \uc758\uc2ec\uc2a4\ub7ec\uc6b4 \uc218\uc775 \ucc3d\ucd9c \uae30\ud68c\ub97c \ud64d\ubcf4\ud558\uac70\ub098 \ucd09\uc9c4\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li>\uc7a0\uc7ac\uc801\uc778 \uc218\uc775\uc744 \uacfc\uc7a5\ud558\uac70\ub098 \uae08\uc804\uc801 \uc218\uc775\uc758 \u2018\ubcf4\uc7a5\u2019\uc744 \uc81c\uacf5\ud558\ub294 \uc7ac\uc815\uc801 \uc870\uc5b8 \ud504\ub85c\uadf8\ub7a8\uc744 \ud64d\ubcf4\ud558\uac70\ub098 \ucd09\uc9c4\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li>\uc704\ud5d8 \ubd80\ub2f4\uc774 \uc5c6\ub294 \uae08\uc804\uc801 \uc774\ub4dd\uc744 \ud64d\ubcf4\ud558\ub294 \ucf58\ud150\uce20(\uc608: \u2018\uc704\ud5d8 \uc5c6\uc74c!\u2019 \u2018\ubcf4\uc7a5\ud569\ub2c8\ub2e4!\u2019 \u2018\ub9c9\ub300\ud55c \uc218\uc785\u2019 \u2018100% \ud22c\uc790\uc218\uc775\ub960!\u2019 \u2018\ube68\ub9ac \ubd80\uc790\uac00 \ub418\uc138\uc694\u2019 \u2018\ube60\ub974\uace0 \uc27d\uac8c!\u2019 \u2018\uc624\ub298\ubd80\ud130 \uc218\uc775\uc774 \uc2dc\uc791\ub429\ub2c8\ub2e4\u2019 \ub4f1\uc758 \ubb38\uad6c \ud3ec\ud568)<\/li>\n<li>\ud0c8\uc138, \uc790\uae08 \uc138\ud0c1 \ub610\ub294 \uae30\ud0c0 \ubd88\ubc95 \uae08\uc735 \ud65c\ub3d9\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<\/ul>\n<h2>1.2 \uad34\ub86d\ud798, \ud610\uc624 \ubc1c\uc5b8 \ubc0f \ud3ed\ub825<\/h2>\n<p>\uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub418\uba70 \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc778\uc885, \uc131\ubcc4, \uad6d\uc801, \uc885\uad50, \uc5f0\ub839 \ub610\ub294 \uc131\uc801 \ucde8\ud5a5\uc5d0 \ub530\ub77c \ud2b9\uc815 \uc9d1\ub2e8\uc774\ub098 \uac1c\uc778\uc744 \uc99d\uc624\ud558\uac70\ub098 \ucc28\ubcc4\ud558\ub294 \ucf58\ud150\uce20.<\/li>\n<li>\uc9d1\ub2e8 \ub610\ub294 \uac1c\uc778\uc758 \uba85\uc608\ub97c \ud6fc\uc190\ud558\uac70\ub098 \uc704\ud611\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li>\uc9d1\ub2e8 \ub610\ub294 \uac1c\uc778\uc758 \uad8c\ub9ac \ubc15\ud0c8 \ub610\ub294 \uad34\ub86d\ud798\uc744 \uc870\uc7a5\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li>\uc778\uc885, \uc131\ubcc4, \uad6d\uc801, \uc885\uad50, \uc5f0\ub839 \ub610\ub294 \uc131\uc801 \ucde8\ud5a5\uc744 \uadfc\uac70\ub85c \uc6b0\uc6d4\uc131\uc744 \uc8fc\uc7a5\ud558\ub294 \uadf8\ub8f9\uc744 \ud3ec\ud568\ud558\uc5ec \uc99d\uc624 \uadf8\ub8f9\uc744 \ud64d\ubcf4\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li>\ub2e4\ub978 \uc0ac\ub78c\uc5d0 \ub300\ud55c \ud3ed\ub825\uc744 \uc870\uc7a5, \ubbf8\ud654 \ub610\ub294 \uc6a9\uc778\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li>\uc790\uc0b4 \ub610\ub294 \uae30\ud0c0 \ud615\ud0dc\uc758 \uc790\ud574\uc5d0 \ub300\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uac70\ub098 \uc639\ud638\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<\/ul>\n<h2 id=\"Childrens-Sites\">1.3 \uc544\ub3d9\uc6a9 \uc0ac\uc774\ud2b8<\/h2>\n<p>\uc0ac\uc774\ud2b8\ub294 \ub2e4\uc74c\uc744 \uc218\ud589\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uad00\ub828 \ubc95\ub960\uc5d0\uc11c \uc815\ud558\ub294 \uac1c\uc778\uc815\ubcf4 \uc218\uc9d1 \ub3d9\uc758 \ub300\uc0c1 \uc5f0\ub839 \ubbf8\ub9cc\uc758 \uc544\ub3d9\uc744 \ud0c0\uac9f\ud305\ud558\ub294 \ud589\uc704<\/li>\n<li>\uc0ac\uc6a9\uc790\uac00 \uad00\ub828 \ubc95\ub960\uc5d0 \ub530\ub77c \uac1c\uc778\uc815\ubcf4 \uc218\uc9d1\uc5d0 \ub3d9\uc758\ud574\uc57c \ud558\ub294 \uc5f0\ub839 \ubbf8\ub9cc\uc758 \uc544\ub3d9\uc774\ub77c\ub294 \uc0ac\uc2e4\uc744 \uc2e4\uc9c8\uc801\uc73c\ub85c \uc54c\uace0 \uc788\ub294 \uc81c\ud734\ub9e4\uccb4\uc0ac\uac00 \ud06c\ub9ac\ud14c\uc624 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \ud589\uc704<\/li>\n<\/ul>\n<p style=\"padding-left: 80px;\"><div class=\"lightbulb\">\n        <div class=\"content p-3 \"><\/p>\n<p><strong><em><u>\uc8fc\uc758:<\/u><\/em> BidSwitch \uc218\uc694 \ud30c\ud2b8\ub108\uac00 COPPA=3D1 \uac70\ub798\ub97c \uc2dc\uc791\ud558\ub824\uba74<a href=\"https:\/\/www.criteo.com\/advertising-guidelines\/\"> \uc5ec\uae30<\/a>\uc5d0\uc11c \ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \ucc38\uc870\ud558\uc2ed\uc2dc\uc624. BidSwitch \uacf5\uae09 \ud30c\ud2b8\ub108\ub294 \ubaa8\ub4e0 \uc785\ucc30 \uc694\uccad\uc5d0\uc11c COPPA=3D1 \ud544\ub4dc\uac00 \uc62c\ubc14\ub974\uac8c \uc120\uc5b8\ub418\uc5c8\ub294\uc9c0 \ud655\uc778\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/strong><\/p>\n<ul>\n<li>\uacf5\uae09 \ud30c\ud2b8\ub108\uac00 \uc0ac\uc774\ud2b8\ub97c \ubcf4\ub294 \uc0ac\uc6a9\uc790\uac00 13\uc138 \uc774\ud558\ub77c\uace0 \uc0dd\uac01\ud558\ub294 \uacbd\uc6b0<\/li>\n<li>\uacf5\uae09 \ud30c\ud2b8\ub108\uac00 \uc0ac\uc774\ud2b8 \ub610\ub294 \uc0ac\uc774\ud2b8\uc758 \ucf58\ud150\uce20\uac00 13\uc138 \uc774\ud558\uc758 \uc5b4\ub9b0\uc774\ub97c \ub300\uc0c1\uc73c\ub85c \ud55c\ub2e4\uace0 \uac04\uc8fc\ud558\ub294 \uacbd\uc6b0<\/li>\n<\/ul>\n<p style=\"padding-left: 80px;\"><span style=\"font-size: 1rem;\"><\/div>\n    <\/div><\/span><\/p>\n<h2 id=\"Adult-Content-Nudity-Pornography-and-Sexual-Encounters\">1.4 \uc131\uc778\uc6a9 \ucf58\ud150\uce20, \uacfc\ub3c4\ud55c \ub178\ucd9c, \uc678\uc124\ubb3c \ubc0f \uc131\uc801 \ub9cc\ub0a8<\/h2>\n<p>\uc5ec\uae30\uc5d0\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub418\uba70 \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub178\uace8\uc801\uc774\uac70\ub098 \uc74c\ub780\ud55c \ucf58\ud150\uce20<\/li>\n<li>\ub178\ucd9c, \uc678\uc124\uc801\uc774\uac70\ub098 \uc120\uc815\uc801\uc778 \uc790\uc138\ub97c \ucde8\ud55c \uc0ac\ub78c\ub4e4\uc758 \uc774\ubbf8\uc9c0 \ubc0f\/\ub610\ub294 \ube44\ub514\uc624\uac00 \ud3ec\ud568\ub41c \ucf58\ud150\uce20<\/li>\n<li>\ubcf4\uc0c1\uc744 \ub300\uac00\ub85c \uc81c\uacf5\ud558\ub294 \uc131\uc801 \ud589\uc704\ub97c \uc870\uc7a5\ud558\uac70\ub098 \ud64d\ubcf4\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li>\ubcc0\ud0dc, \uc5e3\uce58 \ub4f1 \uc131\uc801\uc73c\ub85c \ub178\uace8\uc801\uc778 \ub9cc\ud654 \uc774\ubbf8\uc9c0\uac00 \ud3ec\ud568\ub41c \ucf58\ud150\uce20<\/li>\n<li>\ud398\ud2f0\uc26c, \uc131 \ubcf4\uc870 \uae30\uad6c \ub610\ub294 \uc131\uc778\uc6a9 \uc7a5\ub09c\uac10\uacfc \uad00\ub828\ub41c \ucf58\ud150\uce20<\/li>\n<li>\uc131\uc801 \ub18d\ub2f4, \uc131\uc801\uc778 \uc774\uc57c\uae30 \ubc0f \uc131\ud589\uc704 \ubb18\uc18c \ub4f1 \ub178\uace8\uc801\uc778 \uc131\uc801 \ubb38\uad6c\uac00 \ud3ec\ud568\ub41c \ucf58\ud150\uce20<\/li>\n<li>\uac70\uce5c \ub9d0\ud22c \ub610\ub294 \uacfc\ub3c4\ud55c \uc695\uc124\uc774 \ud3ec\ud568\ub41c \ucf58\ud150\uce20<\/li>\n<li>18 USC 2257(\ubbf8\uc5f0\ubc29\ubc95 18\uc870 2257\ud56d) \uacf5\uc9c0\uac00 \ucca8\ubd80\ub41c \ucf58\ud150\uce20<\/li>\n<li>\uc2dc\uc2a4\ub8e8 \uc758\uc0c1\uc744 \uc785\uc740 \uc0ac\ub78c\ub4e4\uc758 \uc774\ubbf8\uc9c0\uac00 \ud3ec\ud568\ub41c \ucf58\ud150\uce20<\/li>\n<li>\uc131\ud589\uc704\ub098 \uc131\ubcd1\uc5d0 \uad00\ud55c \uc870\uc5b8\uc744 \uc81c\uacf5\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<\/ul>\n<h2 id=\"Shocking-Offensive-or-Misleading-Content\">1.5 \ucda9\uaca9, \ubd88\ucf8c\uac10, \uc624\ud574\ub97c \uc57c\uae30\ud560 \uc218 \uc788\ub294 \ucf58\ud150\uce20<\/h2>\n<p>\uc624\ud574\uc758 \uc18c\uc9c0\uac00 \uc788\uac70\ub098 \uc790\uadf9\uc801\uc778, \ud130\ubb34\ub2c8 \uc5c6\ub294 \uc8fc\uc7a5\uc744 \ud1b5\ud574 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ucda9\uaca9 \ub610\ub294 \uacf5\ud3ec\uac10\uc744 \uc8fc\ub824\ub294 \uc758\ub3c4\ub85c \ub9cc\ub4e4\uc5b4\uc9c4 \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub418\uba70, \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub2e4\uc74c\uc774 \ud3ec\ud568\ub41c \uc0ac\uc774\ud2b8\ub3c4 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud5c8\uc704 \uc815\ubcf4 \uacf5\uc720<\/li>\n<li>\ub274\uc2a4 \ubbf8\ub514\uc5b4 \ucf58\ud150\uce20\ub97c \uae30\ub9cc\uc801\uc73c\ub85c \ubaa8\ubc29\ud558\uc5ec \ud5c8\uc704 \uc815\ubcf4 \ub610\ub294 \uc870\uc791\ub41c \uc815\ubcf4\ub97c \uacf5\uc720 \ub610\ub294 \uc804\ud30c<\/li>\n<li>\ud3ed\ub825\uc801, \uacbd\uba78\uc801, \uc800\uc18d \ub610\ub294 \ub178\uace8\uc801\uc778 \uc5b8\uc5b4\ub098 \uc774\ubbf8\uc9c0<\/li>\n<li>\uacf5\uacf5\uc7a5\uc18c\uc5d0\uc11c \uc774\uc6a9\ud558\uae30\uc5d0 \ubd80\uc801\uc808\ud558\uac70\ub098 \uc0ac\uc6a9\uc790\uc758 \ud610\uc624\uac10\uc774\ub098 \uc5ed\uaca8\uc6c0\uc744 \uc57c\uae30\ud560 \uc758\ub3c4\ub85c \ub9cc\ub4e4\uc5b4\uc9c4 \ub0b4\uc6a9<\/li>\n<li>\ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud574 \uc0ac\uae30\uc131\uc774 \uc788\uace0 \uc0ac\uc2e4\uacfc \ub2e4\ub974\uac70\ub098 \uc18d\uc784\uc218\ub97c \uace0\uc758\ub85c \uc0ac\uc6a9\ud55c \ub0b4\uc6a9 (\uc608: \ubbf8\ub07c\uc6a9 \ub9c1\ud06c)<\/li>\n<li>\uc815\ud655\ud55c \uacb0\uacfc\ub97c \ubcf4\uc7a5\ud55c\ub2e4\uace0 \uc8fc\uc7a5\ud558\ub294 \uc810\uc131\uc220, \uc2ec\ub839\uc220 \ub610\ub294 \ucd08\uc790\uc5f0\uc801 \uc11c\ube44\uc2a4\ub098 \uc81c\ud488\uc758 \ud64d\ubcf4<\/li>\n<li>\uad11\uace0 \uc218\uc775\uc744 \ucc3d\ucd9c\ud560 \ubaa9\uc801\uc73c\ub85c\ub9cc \uc0dd\uc131\ub41c \ucf58\ud150\uce20 \ub610\ub294 \uc0ac\uc774\ud2b8<\/li>\n<\/ul>\n<h2 id=\"Alcohol-Illegal-Drugs-and-Paraphernalia\">1.6 \uc8fc\ub958, \ubd88\ubc95 \uc57d\ubb3c \ubc0f \uc6a9\ud488<\/h2>\n<p>\ub2e4\uc74c\uacfc \uac19\uc740 \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub418\uba70 \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uacfc\ub3c4\ud55c \uc74c\uc8fc\ub97c \uc911\uc810\uc801\uc73c\ub85c \ud45c\ud604<\/li>\n<li>\uae30\ubd84 \uc804\ud658\uc744 \uc704\ud574 \ub610\ub294 \ud658\uac01\uc0c1\ud0dc\ub97c \uc720\ubc1c\ud560 \ubaa9\uc801\uc73c\ub85c \uc815\uc2e0 \uc0c1\ud0dc\ub97c \ubc14\uafb8\ub294 \ubb3c\uc9c8\uc744 \ud64d\ubcf4 (\ud604\uc9c0\ubc95\uc5d0 \ub530\ub77c \ud569\ubc95\uc778 \ubb3c\uc9c8 \ud3ec\ud568) \uc608: \ucf54\uce74\uc778, \uc0d0\ube44\uc5b4, \ud06c\ub77c\ud1b0, \ud06c\ub9ac\uc2a4\ud0c8 \uba54\uc2a4, \ud5e4\ub85c\uc778, \ub9c8\ub9ac\ud654\ub098, \ucf54\uce74\uc778 \ub300\uccb4\ubb3c, \uba54\ud398\ub4dc\ub860, \u2018\ud569\ubc95 \ub9c8\uc57d\u2019 \ub4f1<\/li>\n<li>\ub9c8\ub9ac\ud654\ub098 \ub4f1 \uc758\ub8cc\uc6a9\/\uae30\ubd84 \uc804\ud658\uc6a9 \uc57d\ubb3c\uc758 \uc0ac\uc6a9\uc744 \uc870\uc7a5 \ub610\ub294 \ud64d\ubcf4\ud558\ub294 \ucf58\ud150\uce20 (\ud604\uc9c0\ubc95\uc5d0 \ub530\ub77c \ud569\ubc95\uc778 \uad00\ud560\uad8c\uc5d0\uc11c\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\ub85c \uc801\uc6a9\ub428) \ud30c\uc774\ud504, \ubd09, \ub9c8\ub9ac\ud654\ub098 \ucee4\ud53c\uc20d\uacfc \uad00\ub828\ub41c \ucf58\ud150\uce20 \ud3ec\ud568<\/li>\n<li>\uae30\ubd84 \uc804\ud658\uc6a9 \uc57d\ubb3c\uc758 \uc81c\uc870, \uad6c\uc785 \ub610\ub294 \uc0ac\uc6a9\uc5d0 \ub300\ud55c \uc9c0\uce68\uc744 \uc81c\uacf5\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li>\ub9c8\uc57d \uc0ac\uc6a9\uc5d0 \ub300\ud55c \ud301\uc774\ub098 \uad8c\uc7a5 \uc0ac\ud56d\uc744 \ud3ec\ud568\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li>\ucc98\ubc29\uc57d \ud310\ub9e4\ub97c \uc870\uc7a5\ud558\uac70\ub098 \ud64d\ubcf4\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<\/ul>\n<h2 id=\"Firearms-and-Weapons\">1.7 \ucd1d\uae30 \ubc0f \ubb34\uae30<\/h2>\n<p>\ub2e4\uc74c \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub41c \uc0ac\uc774\ud2b8\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud0c4\uc57d, \ud654\uae30, \ucd1d\uae30, \uacf5\uae30\ucd1d, \uc2a4\ud134\uac74, \ud3ed\ubc1c\ubb3c, \ud3ed\ud0c4, \ubd88\uaf43\ub180\uc774, \uce7c \ub610\ub294 \ubaa8\ub4e0 \uc885\ub958\uc758 \ubb34\uae30\uc758 \ud310\ub9e4 \ub610\ub294 \uc0ac\uc6a9\uc744 \uc870\uc7a5\ud558\uac70\ub098 \ud64d\ubcf4\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<li>\ud3ed\ud0c4 \ub610\ub294 \uae30\ud0c0 \ud3ed\ubc1c\ubb3c\uc744 \ub9cc\ub4dc\ub294 \ubc29\ubc95\uc744 \uac00\ub974\uce58\uac70\ub098 \ud574\ub97c \uc785\ud788\uac70\ub098 \uc8fd\uc774\ub294 \ubc29\ubc95\uc5d0 \ub300\ud55c \uba85\uc2dc\uc801\uc778 \uc9c0\uce68\uc744 \uc81c\uacf5\ud558\ub294 \ucf58\ud150\uce20<\/li>\n<\/ul>\n<h2 id=\"Illegal-Activity-or-Legally-Questionable-Activity\">1.8 \ubd88\ubc95 \ud65c\ub3d9 \ub610\ub294 \ubc95\uc801\uc73c\ub85c \uc758\uc2ec\uc2a4\ub7ec\uc6b4 \ud65c\ub3d9<\/h2>\n<p>\ub2e4\uc74c \ud65c\ub3d9\uc744 \ud64d\ubcf4 \ub610\ub294 \uc870\uc7a5\ud558\uba70 \ubaa8\ub4e0 \uad00\ub828 \ubc95\ub960\uc744 \uc900\uc218\ud558\uc9c0 \uc54a\ub294 \ucf58\ud150\uce20\uac00 \ud3ec\ud568\ub41c \uc0ac\uc774\ud2b8\ub85c \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ubd88\ubc95 \ub2e4\uc6b4\ub85c\ub4dc, P2P, \uae30\ud0c0 \ud30c\uc77c \uacf5\uc720<\/li>\n<li>\uc778\uc2e0\ub9e4\ub9e4 \ub610\ub294 \ub9e4\ucd98<\/li>\n<li>\ubd88\ubc95 \uc0c1\ud488 \ub610\ub294 \uc11c\ube44\uc2a4 \ud310\ub9e4<\/li>\n<li>\uc5ec\uad8c \ub610\ub294 \uc2e0\ubd84\uc99d\uacfc \uac19\uc740 \uc704\uc870 \ub610\ub294 \ud5c8\uc704 \ubb38\uc11c\uc758 \uc81c\uc791 \ub610\ub294 \uc785\uc218 \uc57d\ubb3c \ud14c\uc2a4\ud2b8\ub97c \ud1b5\uacfc\ud560 \uc218 \uc788\ub294 \ubc29\ubc95\uc5d0 \uad00\ud55c \uc815\ubcf4 \ub610\ub294 \uc81c\ud488 \uc81c\uacf5<\/li>\n<li>\ud574\ud0b9 \ub610\ub294 \ud06c\ub798\ud0b9<\/li>\n<li>\uc800\uc791\uad8c\uc774 \uc788\ub294 \ucf58\ud150\uce20\uc758 \ubd88\ubc95 \ubc30\ud3ec\ub098 \uc2a4\ud2b8\ub9ac\ubc0d, \ud45c\uc808 \ub4f1 \uc81c3\uc790\uc758 \uc9c0\uc801 \uc7ac\uc0b0\uad8c \uce68\ud574\uad8c\uc758 \uce68\ud574 \ub610\ub294 \uc704\ubc18<\/li>\n<li>\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ubc95 \uce68\ud574 \ub610\ub294 \uc704\ubc18<\/li>\n<li>\uc704\uc870\ud488 \ub610\ub294 \ud654\ud3d0<\/li>\n<\/ul>\n<hr \/>\n<h2 id=\" Content-Restrictions\"><strong>2. \ucf58\ud150\uce20 \uc81c\ud55c<\/strong><\/h2>\n<p>\uad11\uace0\ub97c \ud45c\uc2dc\ud558\ub294 \uc0ac\uc774\ud2b8\ub294 \ud06c\ub9ac\ud14c\uc624\uac00 \uba85\uc2dc\uc801\uc73c\ub85c \uc2b9\uc778\ud558\uc9c0 \uc54a\ub294 \ud55c \uc81c\ud55c \ucf58\ud150\uce20\ub97c \ud3ec\ud568\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc81c\ud55c\ub41c \ucf58\ud150\uce20(\uc544\ub798 \ubaa9\ub85d)\ub294 \ud06c\ub9ac\ud14c\uc624\uc758 \uba85\uc2dc\uc801\uc778 \uc2b9\uc778\uc744 \ubc1b\uc544 \ud2b9\uc815 \uad6d\uac00\uc5d0\uc11c \ud2b9\uc815 \uc870\uac74 \ud558\uc5d0\uc11c\ub9cc \uad11\uace0\uac00 \ud5c8\uc6a9\ub420 \uc218 \uc788\ub294 \ucf58\ud150\uce20, \uc81c\ud488 \ub610\ub294 \uc11c\ube44\uc2a4\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"Gambling\">2.1 \ub3c4\ubc15<\/h2>\n<ul>\n<li>\uc628\ub77c\uc778 \ub610\ub294 \uc624\ud504\ub77c\uc778 \ub3c4\ubc15\uc5d0\ub294 \uc5ec\uae30\uc5d0\ub294 \uc2e4\uc81c \ud604\uae08 \ub3c4\ubc15, \uc628\ub77c\uc778 \ubc0f \uc624\ud504\ub77c\uc778 \ud3ec\ucee4, \ube59\uace0 \ubc0f \uae30\ud0c0 \uc720\ud615\uc758 \ub3c4\ubc15, \ubcf5\uad8c, \uacbd\ub9c8, \uc2a4\ud3ec\uce20 \ubca0\ud305, \uc628\ub77c\uc778 \ub3c4\ubc15 \uad00\ub828 \uc815\ubcf4, \ub3c8\uc774\ub098 \uacbd\ud488\uc744 \ub178\ub9ac\ub294 \uc628\ub77c\uc778 \ube44\uce74\uc9c0\ub178 \uac8c\uc784\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<li>&#8216;\uc628\ub77c\uc778 \ub3c4\ubc15&#8217;\uc740 \uae08\uc804 \ubc0f\/\ub610\ub294 \uae08\uc804\uc801 \uac00\uce58\ub97c \uc5bb\uae30 \uc704\ud55c \uc628\ub77c\uc778 \uc2e4\uc81c \ud604\uae08 \ub3c4\ubc15\uc758 \ud64d\ubcf4 \ubc0f \uc628\ub77c\uc778 \ub3c4\ubc15\uacfc \uad00\ub828\ub41c \ucf58\ud150\uce20\ub97c \ud3ec\ud568\ud55c \uc0ac\uc774\ud2b8\ub098 \ub9c1\ud06c\uc758 \ud64d\ubcf4\ub85c \uc815\uc758\ub429\ub2c8\ub2e4. \u2018\uc624\ud504\ub77c\uc778 \ub3c4\ubc15\u2019\uc740 \uae08\uc804 \ubc0f\/\ub610\ub294 \uae08\uc804\uc801 \uac00\uce58\ub97c \uc5bb\uae30 \uc704\ud55c \uc2e4\uc81c \ud604\uae08 \ub3c4\ubc15, \ud65c\ub3d9 \ub610\ub294 \uc2dc\uc124\uc758 \ud64d\ubcf4\ub85c \uc815\uc758\ub429\ub2c8\ub2e4.<\/li>\n<li>\u2018\uc628\ub77c\uc778 \ube44\uce74\uc9c0\ub178 \uac8c\uc784\u2019\uc740 \ud310\ud0c0\uc9c0 \uc2a4\ud3ec\uce20, \uc628\ub77c\uc778 \ud1a0\ub108\uba3c\ud2b8 \ub610\ub294 \ub3c8\uc774\ub098 \uc0c1\ud488\uc744 \uc704\ud574 \ud50c\ub808\uc774\ud558\ub294 \ube44\ub514\uc624 \uac8c\uc784 \ub4f1 \uac8c\uc784\uc758 \uacb0\uacfc\uc5d0 \ub530\ub77c \ud604\uae08\uc774\ub098 \uc0c1\ud488\uc744 \ubc1b\ub294 \uae30\ud68c\ub97c \uc5bb\ub294 \ub300\uc2e0 \ub3c8 \ub610\ub294 \uac00\uce58\uac00 \uc788\ub294 \ub2e4\ub978 \ud56d\ubaa9\uc744 \uac70\ub294 \ubaa8\ub4e0 \uc778\ud130\ub137 \uae30\ubc18 \uac8c\uc784\uc73c\ub85c \uc815\uc758\ub429\ub2c8\ub2e4.<\/li>\n<li>\ucc38\uc5ec\uc790\uac00 \uc2e0\uccad\ud558\ub294 \ub370 \uae08\uc804\uc801 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\uc9c0 \uc54a\uace0 \uacbd\ud488\uc774 \uc81c\uacf5\ub418\ub294 \uacbd\uc6b0 \ubcf5\uad8c, \uacbd\ud488 \ubc0f \uae30\ud0c0 \ud310\ucd09 \ud589\uc0ac \ucd94\ucca8\uc740 \ud5c8\uc6a9\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0ac\uc774\ud2b8 \uc5ed\uc2dc \ubaa8\ub4e0 \ud574\ub2f9 \ubc95\ub960\uc744 \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"Alcoholic Beverages\">2.2 \uc8fc\ub958<\/h2>\n<p>\ub3c4\uc218\uac00 \ub192\uc740 \uc8fc\ub958, \uc99d\ub958\uc8fc, \uc640\uc778, \ub9e5\uc8fc \ubc0f \uae30\ud0c0 \uc54c\ucf54\uc62c \uc74c\ub8cc \uad11\uace0 \ub610\ub294 \ud310\ucd09 \ucf58\ud150\uce20<\/p>\n<h2 id=\"Tobacco\">2.3 \ub2f4\ubc30<\/h2>\n<p>\ub2f4\ubc30 \ub610\ub294 \ub2f4\ubc30 \uad00\ub828 \uc81c\ud488, \uc561\uc0c1 \uc81c\ud488 \ub610\ub294 \uad00\ub828 \ub3c4\uad6c(\uc804\uc790 \ub2f4\ubc30, \uc561\uc0c1 \ub2f4\ubc30, \uae30\ud654 \uc7a5\uce58, \ud30c\uc774\ud504, \ubd09\uc81c, \uad90\ub828, \uc2dc\uac00, \uc555\uc5f0 \uc885\uc774, \ubb34\uc5f0 \ub2f4\ubc30 \ub610\ub294 \uae30\ud0c0 \uad00\ub828 \uc81c\ud488) \uc18c\ube44\ub97c \ud64d\ubcf4\ud558\uac70\ub098 \uc870\uc7a5\ud558\ub294 \ucf58\ud150\uce20<\/p>\n<ul>\n<li>\uba85\ud655\ud55c \uae08\uc5f0 \uad11\uace0\ub294 \ud5c8\uc6a9\ub41c \uad6d\uac00\uc5d0\uc11c \ud2b9\uc815 \uc81c\ud55c \uc0ac\ud56d \ud558\uc5d0 \ub530\ub77c \ud5c8\uc6a9\ub429\ub2c8\ub2e4.<\/li>\n<li>\uc804\uc790 \ub2f4\ubc30\uc640 \uc539\ub294 \ub2f4\ubc30\ub294 \uae08\uc5f0 \uad11\uace0\ub77c \ud558\ub354\ub77c\ub3c4 \ud5c8\uc6a9\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p style=\"padding-left: 80px;\"><div class=\"lightbulb\">\n        <div class=\"content p-3 \"><\/p>\n<p><strong>\ub3c4\ubc15, \uc8fc\ub958 \ubc0f \ub2f4\ubc30 \uc81c\ud55c \uce74\ud14c\uace0\ub9ac &#8211; The MediaGrid \ubc0f BidSwitch \uace0\uac1d<\/strong><\/p>\n<p>\uc81c\ud55c\ub41c \ub3c4\ubc15, \uc220 \ubc0f \ub2f4\ubc30 \uce74\ud14c\uace0\ub9ac\uc758 \uacbd\uc6b0, \ud06c\ub9ac\ud14c\uc624 \uc81c\ud734 \ud50c\ub7ab\ud3fc\uc778 The MediaGrid \ubc0f BidSwitch\uc758 \uace0\uac1d\uc740 \uc81c\ud55c \uce74\ud14c\uace0\ub9ac\uc758 \uac70\ub798\ub97c \uc635\ud2b8\uc778(\uba85\uc2dc\uc801 \ub3d9\uc758)\ud574\uc57c \ud569\ub2c8\ub2e4. \uc81c\ud55c \uce74\ud14c\uace0\ub9ac\uc5d0 \uc635\ud2b8\uc778\ud558\ub824\uba74, \uacc4\uc815 \uad00\ub9ac\uc790\uc5d0\uac8c \uc5f0\ub77d\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4. \uacf5\uae09 \ud30c\ud2b8\ub108\ub294 \uc81c\ud55c\ub41c \uce74\ud14c\uace0\ub9ac\uc640 \uad00\ub828\ub41c \ud2b9\uc815 \ucd94\uac00 \uc870\uac74\uc5d0 \ub3d9\uc758\ud574\uc57c \ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 80px;\"><span style=\"font-size: 1rem;\"><\/div>\n    <\/div><\/span><\/p>\n<hr \/>\n<h2 id=\"Ad-Formats-Placements-and-Guidelines\"><strong>3. \uad11\uace0 \ud3ec\ub9f7, \uac8c\uc7ac \ubc0f \uac00\uc774\ub4dc\ub77c\uc778<\/strong><\/h2>\n<p>\ubaa8\ub4e0 \uc0ac\uc774\ud2b8\ub294 \ub2e4\uc74c \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"For-Native-Ads\">3.1 \ub124\uc774\ud2f0\ube0c \uad11\uace0<\/h2>\n<p>\uc0ac\uc774\ud2b8\uc5d0 \ud45c\uc2dc\ub418\ub294 \ubaa8\ub4e0 \ub124\uc774\ud2f0\ube0c \uad11\uace0 \ud3ec\ub9f7\uc740 \uad11\uace0\ub77c\ub294 \uc0ac\uc2e4\uc774 \uba85\ud655\ud558\uac8c \ud45c\uc2dc\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ub124\uc774\ud2f0\ube0c \uad11\uace0\ub294 \uc0ac\uc774\ud2b8\uc758 \ub098\uba38\uc9c0 \ucf58\ud150\uce20\uc640 \uba85\ud655\ud558\uac8c \uad6c\ubcc4\ub418\uc5b4\uc57c \ud558\uba70, \u2018\ud64d\ubcf4\u2019, \u2018\uc2a4\ud3f0\uc11c\u2019, \u2018\uad11\uace0\u2019 \ub610\ub294 \uc801\uc808\ud55c \ubb38\uad6c\uac00 \uc27d\uac8c \ubcfc \uc218 \uc788\ub3c4\ub85d \ud45c\uc2dc\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. Digital Advertising Alliance(DAA)\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc5c5\uacc4 \uc790\uc728 \uaddc\uc81c \uc9c0\uce68\uc5d0 \ub530\ub77c, \ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ub4e0 \ub124\uc774\ud2f0\ube0c \uad11\uace0\uc5d0 AdChoices \ub610\ub294 \uc774\uc640 \uc720\uc0ac\ud55c \uac1c\uc778\uc815\ubcf4 \uc544\uc774\ucf58\uc744 \ud45c\uc2dc\ud558\uace0 \ud06c\ub9ac\ud14c\uc624\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45\uc73c\ub85c \uc5f0\uacb0\ub418\ub294 \ud074\ub9ad \uc601\uc5ed\uc744 \ud3ec\ud568\uc2dc\ud0ac \uac83\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \uc544\uc774\ucf58\uc740 20&#215;20\ud53d\uc140 \uc774\uc0c1\uc774\uc5b4\uc57c \ud558\uba70 \uad11\uace0\uc758 \ub124 \ubaa8\uc11c\ub9ac \uc911 \uc5b4\ub290 \uacf3\uc5d0\ub098 \ubc30\uce58\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"General-Ad-Placement-Guidelines\">3.2 \uc77c\ubc18 \uad11\uace0 \ubc30\uce58 \uac00\uc774\ub4dc\ub77c\uc778<\/h2>\n<p>\uad11\uace0\uac00 \ubc84\ud2bc \ud558\ub2e8\uc774\ub098 \uae30\ud0c0 \uc624\ube0c\uc81d\ud2b8\uc5d0 \ub9e4\uc6b0 \uadfc\uc811\ud558\uac8c \ubc30\uce58\ub418\uc5b4 \uc0ac\uc774\ud2b8 \ucf58\ud150\uce20\ub098 \uae30\ub2a5, \uc0ac\uc6a9\uc790\uc758 \uc77c\ubc18\uc801\uc778 \uc0c1\ud638 \uc791\uc6a9\uc744 \ubc29\ud574\ud558\uba74 \uc548\ub429\ub2c8\ub2e4. \ud2b9\ud788:<\/p>\n<ul>\n<li>\uad11\uace0\ub294 \uc0ac\uc774\ud2b8\uc640\uc758 \uc77c\ubc18\uc801\uc778 \uc0c1\ud638 \uc791\uc6a9 \uc911\uc5d0 \uc0ac\uc6a9\uc790\uac00 \ubcf4\uace0 \uc2f6\uc5b4\ud558\ub294 \uc601\uc5ed\uc744 \uac00\ub9ac\uac70\ub098 \uc228\uae30\ub294 \uc704\uce58\uc5d0 \ubc30\uce58\ub418\uba74 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud560 \uc758\ub3c4 \uc5c6\uc774 \uc2e4\uc218\ub85c \ud654\uba74(\uc571 \ub0b4)\uc744 \ud074\ub9ad\ud558\uac70\ub098 \uc190\uac00\ub77d\uc744 \ub300\ub294 \uc601\uc5ed\uc5d0 \uad11\uace0\ub97c \ubc30\uce58\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<li>\uad11\uace0\ub294 &#8216;\ub9c9\ub2e4\ub978&#8217; \ud654\uba74\uc5d0 \ubc30\uce58\ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uad11\uace0 \ucf58\ud150\uce20\ub97c \ud074\ub9ad\ud558\uc9c0 \uc54a\uace0 \uc0ac\uc774\ud2b8\ub97c \uc885\ub8cc\ud560 \uc218 \uc788\ub294 \ubc29\ubc95(\uc608: &#8216;\ub4a4\ub85c&#8217; \ub610\ub294 &#8216;\uba54\ub274&#8217; \ubc84\ud2bc)\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uad11\uace0\ub294 \ub514\ubc14\uc774\uc2a4\uc758 \ubc30\uacbd\uc5d0\uc11c \ubc30\uce58, \uc0dd\uc131 \ub610\ub294 \uc2e4\ud589\ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\uc6a9 \uc911\uc778 \uc571 \uc678\ubd80 \ub610\ub294 \ud0d0\uc0c9 \uc911\uc778 \ud398\uc774\uc9c0\uc5d0 \ubc30\uce58\ub418\ub294 \uac83\ucc98\ub7fc \uad11\uace0\uac00 \ubc31\uadf8\ub77c\uc6b4\ub4dc\uc5d0\uc11c \uc790\ub3d9\uc73c\ub85c \ub85c\ub4dc\ub418\uba74 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\uc774\ud2b8\uac00 \uc5f4\ub9ac\uae30 \uc804\uc774\ub098 \uc0ac\uc774\ud2b8\uac00 \ub2eb\ud78c \ud6c4\uc5d0 \uad11\uace0\uac00 \uc2e4\ud589\ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<li>\uc5b4\ub5a4 \uc0ac\uc774\ud2b8\uc5d0 \uad11\uace0\uac00 \uc5f0\uacb0\ub418\uac70\ub098 \uad6c\ud604\ub418\uc5c8\ub294\uc9c0 \uc0ac\uc6a9\uc790\uac00 \uba85\ud655\ud788 \uc54c \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0dd\uc131\ub41c \ubaa8\ub4e0 \uad11\uace0\uc640 \uad11\uace0 \uac8c\uc7ac \uc704\uce58\ub294 \u2018\uc704\uc82f\ud654\ub41c\u2019 \uc0ac\uc774\ud2b8 \uc601\uc5ed\uc744 \ud3ec\ud568\ud574 \uc0ac\uc774\ud2b8 \ud658\uacbd \ub0b4\uc5d0\uc11c\ub9cc \uc720\uc9c0\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0dd\uc131\ub41c \uad11\uace0\uc640 \uad11\uace0 \uac8c\uc7ac \uc704\uce58\ub294 \uc6b4\uc601 \uccb4\uc81c, \ub514\ubc14\uc774\uc2a4 \ubc84\ud2bc, \ud3ec\ud2b8\uc758 \uae30\ub2a5 \ub4f1 \ub2e4\ub978 \uc0ac\uc774\ud2b8, \uad11\uace0 \ub610\ub294 \ub514\ubc14\uc774\uc2a4\uc758 \uc791\ub3d9\uc744 \ubc29\ud574\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<li>\uad11\uace0\ub294 \uc0ac\uc774\ud2b8\uc758 \ud575\uc2ec \ucf58\ud150\uce20\uc640 \uae30\ub2a5 \ubcf4\uae30, \ud0d0\uc0c9 \ub610\ub294 \uc0c1\ud638 \uc791\uc6a9\uc744 \ubc29\ud574\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ubc30\uce58\ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc608: \uc0ac\uc6a9\uc790\uac00 \uc0ac\uc774\ud2b8 \ub0b4\uc5d0\uc11c \ud074\ub9ad\ud560 \ub54c\ub9c8\ub2e4 \uc2e4\ud589\ub418\ub294 \uc804\uba74 \uad11\uace0<\/li>\n<li>\uac10\uc0ac \ud398\uc774\uc9c0, \uc624\ub958 \ud398\uc774\uc9c0, \ub85c\uadf8\uc778 \ub610\ub294 \uc885\ub8cc \ud654\uba74 \ub4f1 \ucf58\ud150\uce20 \uae30\ubc18\uc774 \uc544\ub2c8\uace0 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\uac00 \uc2e4\uc81c \ucf58\ud150\uce20\ub77c\uace0 \ud63c\ub3d9\ud560 \uc218 \uc788\ub294 \ud654\uba74\uc5d0 \uad11\uace0\ub97c \uac8c\uc7ac\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc0ac\uc774\ud2b8\ub97c \uc2dc\uc791\ud560 \ub54c, \uc7a0\uc7ac\uc801\uc73c\ub85c \uc0ac\uc774\ud2b8\ub97c \ub5a0\ub098\uae30 \uc804 \ub610\ub294 \ud654\uba74\uc5d0\uc11c \uad6c\ub9e4\ub098 \ub2e4\uc6b4\ub85c\ub4dc \uac19\uc740 \ud2b9\uc815 \uc791\uc5c5\uc744 \uc218\ud589\ud55c \ud6c4\uc5d0 \ubcfc \uc218 \uc788\ub294 \ud654\uba74\ub3c4 \uc5ec\uae30\uc5d0 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/li>\n<li>\uc804\uba74 \uad11\uace0\ub294 \uc778\uc571 \ud658\uacbd\uc5d0\uc11c\ub9cc, \uadf8\ub9ac\uace0 \uc778\uc571 \uc804\uba74 \uad11\uace0\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc900\uc218\ud558\ub294 \uacbd\uc6b0\uc5d0\ub9cc \ud5c8\uc6a9\ub429\ub2c8\ub2e4. (\uc544\ub798 \ucc38\uc870)<\/li>\n<\/ul>\n<h2 id=\"Pop-up-Ads-Prohibited-Interstitials-and-Other-Disruptive-Ads\">3.3 \ud31d\uc5c5 \uad11\uace0, \uae08\uc9c0\ub41c \uc804\uba74 \uad11\uace0 \ubc0f \uae30\ud0c0 \ubc29\ud574\uac00 \ub418\ub294 \uad11\uace0<\/h2>\n<p>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\uc2dd\uc73c\ub85c \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc5d0 \ud63c\ub780\uc744 \uc8fc\uac70\ub098 \uc9c0\uc7a5\uc744 \uc8fc\ub294 \ubc29\uc2dd\uc73c\ub85c \uad11\uace0\ub97c \ud45c\uc2dc\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud3ec\uc2a4\ud2f0\uc15c \uad11\uace0(Postitial Ads, \uce74\uc6b4\ud2b8\ub2e4\uc6b4 \ud0c0\uc774\uba38 \ud3ec\ud568\/\ubd88\ud3ec\ud568): \uc774 \uad11\uace0\ub294 \uc0ac\uc6a9\uc790\uac00 \ub9c1\ud06c\uc744 \ud074\ub9ad\ud55c \ud6c4 \ud45c\uc2dc\ub418\uba70 \uc0ac\uc6a9\uc790\ub294 \uad11\uace0\ub97c \ub2eb\uac70\ub098 \uc77c\uc815 \uc2dc\uac04\uc774 \uc9c0\ub098\uc57c\ub9cc \ub2e4\ub978 \ud398\uc774\uc9c0\ub85c \uc774\ub3d9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ud504\ub9ac\uc2a4\ud2f0\uc15c \uad11\uace0(Prestitial Ads, \uce74\uc6b4\ud2b8\ub2e4\uc6b4 \ud0c0\uc774\uba38 \ud3ec\ud568\/\ubd88\ud3ec\ud568): \uc774 \uad11\uace0\ub294 \ucf58\ud150\uce20\uac00 \ub85c\ub529\ub418\uae30 \uc804 \ubaa8\ubc14\uc77c \ub610\ub294 \uc6f9 \ud398\uc774\uc9c0\uc5d0 \ud45c\uc2dc\ub418\uba70 \uc0ac\uc6a9\uc790\ub294 \uad11\uace0\ub97c \ub2eb\uac70\ub098 \uc77c\uc815 \uc2dc\uac04\uc774 \uc9c0\ub098\uc57c\ub9cc \ub2e4\ub978 \ucf58\ud150\uce20\ub85c \uc774\ub3d9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ud31d\uc5c5 \uad11\uace0 (\uc704, \uc544\ub798 \ub610\ub294 \ub610\ub294 \ub2eb\uc744 \ub54c): \uc774 \uad11\uace0\ub294 \uc0ac\uc6a9\uc790 \ud654\uba74\uc5d0 \ub5a0\uc624\ub974\uba70 \uc0ac\uc774\ud2b8\uc758 \uc8fc\uc694 \ucf58\ud150\uce20\ub97c \uac00\ub824 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ub2eb\uc544\uc57c\ub9cc \ucf58\ud150\uce20\ub97c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc790\ub3d9 \ud655\uc7a5 \uad11\uace0: \uc774 \uad11\uace0\ub294 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc774\ub098 \uc870\uce58(\uc608: \ud074\ub9ad, \ud130\uce58) \uc5c6\uc774 \uc790\ub3d9\uc73c\ub85c \ud655\uc7a5\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"Sticky-Footers-Mobile-Web\">3.4 \ud558\ub2e8 \uace0\uc815 \uad11\uace0(\ubaa8\ubc14\uc77c \uc6f9)<\/h2>\n<p>\ud558\ub2e8 \uace0\uc815 \uad11\uace0(Sticky Footers)\ub294 \uc0ac\uc6a9\uc790\uc758 \ud398\uc774\uc9c0 \uc2a4\ud06c\ub864\uacfc \uc0c1\uad00\uc5c6\uc774 \ubaa8\ubc14\uc77c \ud398\uc774\uc9c0\uc758 \ud558\ub2e8\uc5d0 \uace0\uc815\ub429\ub2c8\ub2e4. \ub2e4\uc74c \uc870\uac74\uc744 \uc900\uc218\ud558\ub294 \ud558\ub2e8 \uace0\uc815 \uad11\uace0\ub9cc \ud45c\uc2dc\uac00 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uad11\uace0\uc5d0 \uba85\ud655\ud558\uac8c \uad6c\ubd84\uc774 \ub418\ub294 \ub2eb\uae30 \ubc84\ud2bc\uc774 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\ub2eb\uae30 \ubc84\ud2bc\uc744 \ub204\ub974\ub824\ub2e4 \uc2e4\uc218\ub85c \ub2e4\ub978 \uacf3\uc744 \ub204\ub974\uc9c0 \uc54a\ub3c4\ub85d \ubc84\ud2bc \ud06c\uae30\uac00 \ucda9\ubd84\ud788 \ucee4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\ub2eb\uae30 \ubc84\ud2bc\uc744 \ub204\ub974\ub824\ub2e4 \uc2e4\uc218\ub85c \uad11\uace0\ub97c \ub204\ub974\uc9c0 \uc54a\ub3c4\ub85d \ubc84\ud2bc\uc740 \uad11\uace0\uc640 \ucda9\ubd84\ud788 \ub5a8\uc5b4\uc9c4 \uacf3\uc5d0 \uc704\uce58\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uad11\uace0\uc758 \uc138\ub85c \uae38\uc774\uac00 \ud654\uba74\uc758 \uc8fc\uc694 \ucf58\ud150\uce20 \ud06c\uae30\uc758 30% \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\uba74 \uc548\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"Incentivised-or-Rewarded-Clicks\">3.5 \uc778\uc13c\ud2f0\ube0c \ub610\ub294 \ubcf4\uc0c1\uc774 \uc81c\uacf5\ub418\ub294 \ud074\ub9ad<\/h2>\n<ul>\n<li>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \ubcf4\uc0c1\uc774\ub098 \uc778\uc13c\ud2f0\ube0c\uc5d0 \ub300\ud55c \ub300\uac00\ub85c \uc0ac\uc6a9\uc790\uc5d0\uac8c \uad11\uace0\ub97c \ubcfc \uc218 \uc788\ub294 \uae30\ud68c\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uac15\uc81c\uc801\uc73c\ub85c \ub610\ub294 \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud574 \uc0ac\uc6a9\uc790\uc758 \ud074\ub9ad\uc744 \uc720\ub3c4\ud558\uc9c0 \uc54a\ub294 \uacbd\uc6b0\uc5d0 \ud55c\ud574 \ubcf4\uc0c1\ud615 \uad11\uace0\ub97c \uac8c\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc9c1\uac04\uc811\uc801\uc73c\ub85c \uad11\uace0 \ud074\ub9ad\uc5d0 \ub300\ud55c \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud558\uac70\ub098, \ud074\ub9ad\uc744 \uc720\ub3c4\ud558\ub294 \uba54\ucee4\ub2c8\uc998 \ub610\ub294 \uc218\uc775\ud654\uac00 \uac00\ub2a5\ud55c \ubcf4\uc0c1\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"For-Video-Ads\">3.6 \ube44\ub514\uc624 \uad11\uace0<\/h2>\n<ul>\n<li>\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc624\ub294 \ube44\ub514\uc624 \uc778\ubca4\ud1a0\ub9ac\ub294 \ub2e4\uc74c\uc5d0 \ud574\ub2f9\ud558\ub294 \uacbd\uc6b0\uc5d0\ub9cc \ud5c8\uc6a9\ub429\ub2c8\ub2e4.\n<ul>\n<li>\uc0ac\uc774\ud2b8\uac00 \ube44\ub514\uc624 \ud50c\ub808\uc774\uc5b4 \uc18c\uc720<\/li>\n<li>\uc0ac\uc774\ud2b8\uac00 \ub3d9\uc601\uc0c1 \ucf58\ud150\uce20 \uc18c\uc720<\/li>\n<li>\uc0ac\uc774\ud2b8\uac00 \ube44\ub514\uc624 \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \ub3c5\uc810 \ud310\ub9e4\uad8c \ubcf4\uc720<\/li>\n<\/ul>\n<\/li>\n<li>\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc624\ub294 \ube44\ub514\uc624 \uc778\ubca4\ud1a0\ub9ac\ub294 \ud638\ucd9c \uc2dc \uc124\uba85 URL \ud544\ub4dc\uc5d0 \uc815\ud655\ud55c \uc815\ubcf4\ub97c \uc81c\uacf5\ud558\uace0 \uac01 \uad11\uace0\uc5d0 \ub300\ud55c \uae30\ud0c0 \ud544\uc218 \ud30c\ub77c\ubbf8\ud130\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\ube44\ub514\uc624 \ud50c\ub808\uc774\uc5b4\uc640 \uad11\uace0\uc758 \uc0c1\ud638 \uc791\uc6a9. \ud06c\ub9ac\ud14c\uc624\ub098 \uc81c\ud734 \ud50c\ub7ab\ud3fc\uc774 \ub9e4\uccb4\uc0ac\uc758 \uc694\uccad\uc5d0 \ub300\ud55c \uc751\ub2f5\uc73c\ub85c \uad11\uace0\ub97c \ubc18\ud658\ud55c \uacbd\uc6b0, \uad11\uace0\ub294 \ub2e4\uc74c\uae4c\uc9c0 \ud45c\uc2dc\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.\n<ul>\n<li>\uad11\uace0 \uc790\uccb4 \uc7ac\uc0dd\uc774 \uc885\ub8cc\ub420 \ub54c\uae4c\uc9c0<\/li>\n<li>\uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \uac74\ub108\ub6f0\uac70\ub098 \ub2eb\uc744 \ub54c\uae4c\uc9c0<\/li>\n<li>\uc5d4\ub4dc\uc720\uc800\uac00 \ube44\ub514\uc624\ub97c \uc7ac\uc0dd\ub418\ub294 \ud398\uc774\uc9c0\uac00 \uc788\ub294 \ube0c\ub77c\uc6b0\uc800 \ucc3d\uc744 \ub2eb\uace0 \ube44\ub514\uc624 \ucf58\ud150\uce20\ub97c \ub5a0\ub0a0 \ub54c\uae4c\uc9c0. \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74 \ucf58\ud150\uce20 \uc7ac\uc0dd\uc774 \uc77c\uc2dc\uc911\uc9c0\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li>\ube44\ub514\uc624 \uad11\uace0 \uac8c\uc7ac \uc704\uce58: \ube44\ub514\uc5b4 \ud50c\ub808\uc774\uc5b4\uc5d0\ub294 \ud55c \ubc88\uc5d0 \ud558\ub098\uc758 \ub3d9\uc601\uc0c1 \uad11\uace0\ub9cc \ud45c\uc2dc\ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \ub2e4\uc74c\uc744 \uc218\ud589\ud558\uba74 \uc548\ub429\ub2c8\ub2e4.\n<ul>\n<li>\uad11\uace0\uc758 \uc694\uc18c\ub97c \uac00\ub9ac\uac70\ub098 \uc228\uae30\uac70\ub098 \uc81c\uac70<\/li>\n<li>\ube44\ub514\uc624 \ud50c\ub808\uc774\uc5b4\uc758 \uc7ac\uc0dd, \uc77c\uc2dc \uc911\uc9c0, \ubcfc\ub968 \ub610\ub294 \uae30\ud0c0 \uc81c\uc5b4\ub97c \ubc29\ud574\ud558\ub294 \uad11\uace0 \ubc30\uce58<\/li>\n<li>\ucf58\ud150\uce20 \uc2a4\ud2b8\ub9bc\uc5d0 \uad11\uace0\ub97c \ud558\ub4dc \ucf54\ub529<\/li>\n<\/ul>\n<\/li>\n<li>\uac74\ub108\ub6f8 \uc218 \uc5c6\ub294 \uae34 \ud504\ub9ac\ub864 \uad11\uace0\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4. \ucd1d \uc2dc\uccad \uae38\uc774\uac00 31\ucd08\ub97c \ucd08\uacfc\ud558\uace0 \ucc98\uc74c 6\ucd08 \ud6c4\uc5d0\ub3c4 \uac74\ub108\ub6f8 \uc218 \uc5c6\ub294 \uad11\uace0\ub97c \ud558\ub098 \uc774\uc0c1 \ud3ec\ud568\ud558\ub294 \ud504\ub9ac\ub864 \uad11\uace0\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/li>\n<li>\uc815\uc801 \ub610\ub294 \uc560\ub2c8\uba54\uc774\uc158 \uad11\uace0 \uba54\uc2dc\uc9c0 \ubc0f\/\ub610\ub294 \ube44\ub514\uc624 \ud50c\ub808\uc774\uc5b4\uc758 20% \uc774\uc0c1\uc5d0 \uacb9\uccd0 \ubcf4\uc774\uac70\ub098 \ube44\ub514\uc624 \ud50c\ub808\uc774\uc5b4\uc758 \uc911\uac04 1\/3\uc5d0 \ub098\ud0c0\ub098\ub294 \ub300\ud615 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/li>\n<li>\uc0ac\uc6b4\ub4dc\uac00 \ud3ec\ud568\ub41c \uc790\ub3d9 \uc7ac\uc0dd \ube44\ub514\uc624 \uad11\uace0\ub294 \uae08\uc9c0\ub429\ub2c8\ub2e4. \uc624\ub514\uc624\ub294 \uc0ac\uc6a9\uc790\uac00 \uc2dc\uc791\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\ub3d9\uc601\uc0c1 \uad11\uace0 \uae38\uc774(VAST)\ub294 \uad11\uace0\ub418\ub294 \ucf58\ud150\uce20\uc758 \uae38\uc774\ubcf4\ub2e4 \uc9e7\uc544\uc57c \ud569\ub2c8\ub2e4. (\uc608: \ucf58\ud150\uce20\uac00 15\ucd08 \ubd84\ub7c9\uc778 \ube44\ub514\uc624\uc5d0 30\ucd08\uc9dc\ub9ac \uad11\uace0\uac00 \ud45c\uc2dc\ub418\uba74 \uc548\ub429\ub2c8\ub2e4.)<\/li>\n<\/ul>\n<hr \/>\n<h2 id=\"Additional-Guidelines-Specific-to-Mobile-Appss\"><strong>4. \ubaa8\ubc14\uc77c \uc571\uc5d0 \ub300\ud55c \ucd94\uac00 \uac00\uc774\ub4dc\ub77c\uc778<\/strong><\/h2>\n<h2 id=\"Ad-Density\">4.1 \uad11\uace0 \ubc00\ub3c4<\/h2>\n<p>\uc571\uc740 \uc138\ub85c \uae38\uc774\uac00 \ud654\uba74\uc758 \uc8fc\uc694 \ucf58\ud150\uce20 \ud06c\uae30\uc758 30% \uc774\uc0c1\uc744 \ucc28\uc9c0\ud558\ub294 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uba74 \uc548 \ub429\ub2c8\ub2e4. 30% \uaddc\uce59\uc740 \u2018\uace0\uc815\u2019 \uad11\uace0\uc640 \uc778\ub77c\uc778 \uad11\uace0, \uc804\uccb4 \ud654\uba74 \uc2a4\ud06c\ub864 \uc624\ubc84 \uad11\uace0(\uc0ac\uc6a9\uc790\uac00 \ucf58\ud150\uce20\ub97c \ubcf4\uae30 \uc704\ud574 \uad11\uace0\ub97c \uc2a4\ud06c\ub864\ud574\uc57c \ud558\ub294 \uad11\uace0)\uc5d0 \uc801\uc6a9\ub429\ub2c8\ub2e4. \uc804\uba74 \uad11\uace0\uc5d0 \ub300\ud55c \ud06c\ub9ac\ud14c\uc624\uc758 \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc900\uc218\ud558\ub294 \uacbd\uc6b0, \uc804\uba74 \uad11\uace0\uc5d0 \ub300\ud55c \uc608\uc678\uac00 \ud5c8\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"Apps-Permissions-Apps-Outside-of-Official-Stores\">4.2 \uc571 \uad8c\ud55c, \uacf5\uc2dd \uc2a4\ud1a0\uc5b4 \uc678 \uc571<\/h2>\n<ul>\n<li>\ud06c\ub9ac\ud14c\uc624 \uad11\uace0\ub294 \uacf5\uc2dd \uc2a4\ud1a0\uc5b4 \uc774\uc678\uc758 \uc18c\uc2a4\uc5d0\uc11c \uc0dd\uc131\ub41c \uc571\uc5d0 \ud45c\uc2dc\ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<li>\ud06c\ub9ac\ud14c\uc624 \uad11\uace0\ub294 \uacf5\uc2dd \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \uc81c\uac70\ub41c \uc571\uc5d0 \ud45c\uc2dc\ub418\uc5b4\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<li>\uc571 \uad8c\ud55c\uacfc \uad00\ub828\ub41c \ubb38\uc81c\ub85c \uc778\ud574 \uc571\uc774 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \uc81c\uac70\ub41c \uacbd\uc6b0, \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc571\uc774 \ucd94\uac00\ub85c \uac80\ud1a0\ub418\uace0 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \ubcf5\uc6d0\ub420 \ub54c\uae4c\uc9c0 \ud06c\ub9ac\ud14c\uc624 \uad11\uace0\ub97c \uc2e4\ud589\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"Lockscreen-Ads-Screensaver-Ads-and-Ads-Running-Outside-of-an-App-Environment\">4.3 \uc7a0\uae08 \ud654\uba74 \uad11\uace0, \ud654\uba74 \ubcf4\ud638\uae30 \uad11\uace0 \ubc0f \uc571 \ud658\uacbd \uc678\ubd80\uc5d0\uc11c \uc2e4\ud589\ub418\ub294 \uad11\uace0<\/h2>\n<p>\uc0ac\uc774\ud2b8\uac00 \uc7a0\uae08 \ud654\uba74 \uc720\ud2f8\ub9ac\ud2f0\ub85c \uba85\uc2dc\uc801\uc73c\ub85c \uad11\uace0\ub418\ub294 \uc571\uc774 \uc544\ub2cc \ud55c, \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc0ac\uc6a9\uc790 \uc7a5\uce58\uc758 \uc7a0\uae08 \ud654\uba74\uc5d0 \uad11\uace0\ub97c \ud45c\uc2dc\ud558\uac70\ub098 \uc7a0\uae08 \ud654\uba74\uc5d0\uc11c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294 \uae30\ub2a5\uc744 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"Acceptable-Interstitials-In-App-Only\">4.4 \ud5c8\uc6a9\ub418\ub294 \uc804\uba74 \uad11\uace0(\uc778\uc571)<\/h2>\n<p>\uc778\uc571 \uc804\uba74 \uad11\uace0\ub294 \uac8c\uc784\uc744 \uc77c\uc2dc \uc911\uc9c0\ud560 \ub54c, \uac8c\uc784 \uacb0\uacfc\ub97c \ud45c\uc2dc\ud558\uae30 \uc804\ud6c4 \ub610\ub294 \uc571\uc5d0\uc11c \uc5ec\ub7ec \ub2e4\ub978 \ub450 \ud65c\ub3d9 \uc0ac\uc774 \ub4f1 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc571 \uc804\ud658 \ub2e8\uacc4\uc5d0 \ub098\ud0c0\ub098\ub294 \ud654\uba74 \uc804\uccb4 \ud06c\uae30\uc758 \uad11\uace0\uc785\ub2c8\ub2e4.<\/p>\n<p>\uc571 \ub9e4\uccb4\uc0ac\ub294 \ub2e4\uc74c\uc5d0 \ubd80\ud569\ud558\ub294 \uacbd\uc6b0\uc5d0\ub9cc \uc804\uba74 \uad11\uace0\ub97c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc804\uba74 \uad11\uace0\uc5d0\ub294 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \uac74\ub108\ub6f0\uace0 \uc571\uc73c\ub85c \ub3cc\uc544\uac08 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud558\uace0 \ub208\uc5d0 \uc27d\uac8c \ub744\ub294 \ub2eb\uae30 \ubc84\ud2bc\uc774 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\ub2eb\uae30 \ubc84\ud2bc\uc744 \ub204\ub974\ub824\ub2e4 \uc2e4\uc218\ub85c \ub2e4\ub978 \uacf3\uc744 \ub204\ub974\uc9c0 \uc54a\ub3c4\ub85d \ubc84\ud2bc\uc758 \ud06c\uae30\uac00 \ucda9\ubd84\ud788 \ucee4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uc804\uba74 \uad11\uace0\ub294 \uc571 \ud658\uacbd \ub0b4\ubd80\uc5d0\ub9cc \ud45c\uc2dc\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uc758\ub3c4\ud558\uc9c0 \uc54a\uc740 \uc0c1\ud0dc\uc5d0\uc11c \ud074\ub9ad\uc774 \uac00\ub2a5\ud55c \ubc29\uc2dd\uc73c\ub85c \uad11\uace0\uac00 \ud45c\uc2dc\ub418\uba74 \uc548\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"Close-button-guidelines\">4.5 \ub2eb\uae30 \ubc84\ud2bc \uac00\uc774\ub4dc\ub77c\uc778<\/h2>\n<p>\ud558\ub2e8 \uace0\uc815 \uad11\uace0 \ub610\ub294 \uc804\uba74 \uad11\uace0(\uc778\uc571)\uc640 \uac19\uc740 \ud2b9\uc815 \uad11\uace0 \ud3ec\ub9f7\uc5d0\ub294 \uad11\uace0\ub97c \ub2eb\uc744 \uc218 \uc788\ub294 \uba85\ud655\ud558\uace0 \uc2dd\ubcc4 \uac00\ub2a5\ud55c \ub2eb\uae30 \ubc84\ud2bc\uc744 \ud45c\uc2dc\ud574\uc57c \ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uce74\uc6b4\ud2b8\ub2e4\uc6b4 \ub4f1 \ub2eb\uae30 \ubc84\ud2bc\uc758 \ud45c\uc2dc\ub97c \uc9c0\uc5f0\uc2dc\ud0a4\ub294 \ubaa8\ub4e0 \uba54\ucee4\ub2c8\uc998\uc744 \uae08\uc9c0\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \ub2eb\ub294 \uae30\ub2a5\uc744 \ubc29\ud574\ud558\ub294 \uc791\uc740 \ud06c\uae30\uc758 \ub2eb\uae30 \ubc84\ud2bc, \ub2eb\uae30 \ubc84\ud2bc\uc758 \ubd80\uc7ac \ub610\ub294 \ub2eb\uae30 \ubc84\ud2bc\uc758 \uc798\ubabb\ub41c \ubc30\uce58\ub294 \ucc44\ub110\uc774\ub098 \ud658\uacbd\uc5d0 \uad00\uacc4\uc5c6\uc774 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n<p>\ub2eb\uae30 \ubc84\ud2bc\uc740 \uc544\ub798 \uc9c0\uce68\uc5d0 \ub530\ub77c \ud45c\uc2dc\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub2eb\uae30 \ubc84\ud2bc\uc740 \ub208\uc5d0 \ub744\ub294 \uacf3\uc5d0 \uc704\uce58\ud558\uace0 \ub204\ub974\ub824\ub2e4 \uc2e4\uc218\ub85c \ub2e4\ub978 \uacf3\uc744 \ub204\ub974\uc9c0 \uc54a\ub3c4\ub85d \ubc84\ud2bc \ud06c\uae30\uac00 \ucda9\ubd84\ud788 \ucee4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\ub2eb\uae30 \ubc84\ud2bc\uc744 \ub204\ub974\ub824\ub2e4 \uc2e4\uc218\ub85c \uad11\uace0\ub97c \ub204\ub974\uc9c0 \uc54a\ub3c4\ub85d \ubc84\ud2bc\uc740 \uad11\uace0 \ucf58\ud150\uce20\uc758 \uc678\ubd80\uc5d0 \uc704\uce58\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uc804\uba74 \uad11\uace0\uc5d0\ub294 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\ub97c \uac74\ub108\ub6f0\uace0 \uc571\uc73c\ub85c \ub3cc\uc544\uac08 \uc218 \uc788\ub294 \ubc29\ubc95\uc744 \uc81c\uacf5\ud558\uace0 \ub208\uc5d0 \uc27d\uac8c \ub744\ub294 \ub2eb\uae30 \ubc84\ud2bc\uc774 \ud3ec\ud568\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li>\uc6b0\ubc1c\uc801\uc774\uac70\ub098 \uc758\ub3c4\ud558\uc9c0 \uc54a\uc740 \ud074\ub9ad\uc744 \ubc29\uc9c0\ud560 \uc218 \uc788\ub3c4\ub85d \ub2eb\uae30 \ubc84\ud2bc\uc744 \uc624\ub978\ucabd \uc0c1\ub2e8 \ubaa8\uc11c\ub9ac\uc5d0 \ubc30\uce58\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<hr \/>\n<h2 id=\"Traffic-Quality-Guidelines\"><strong>5. \ud2b8\ub798\ud53d \ud488\uc9c8 \uac00\uc774\ub4dc\ub77c\uc778<\/strong><\/h2>\n<p>\ud2b8\ub798\ud53d \ud488\uc9c8\uc740 \ud06c\ub9ac\ud14c\uc624\uc640 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \ub300\ub2e8\ud788 \uc911\uc694\ud55c \uc0ac\ud56d\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \uad00\ud589\uc744 \uc0bc\uac00\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h2 id=\"Invalid-Clicks-Installs-Attributions-and-Conversions\">5.1 \ubb34\ud6a8\ud55c \ud074\ub9ad, \uc124\uce58, \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc0f \uc804\ud658<\/h2>\n<p>\uc815\uc0c1\uc801\uc778 \uc0ac\uc6a9\uc790\uc758 \ud65c\ub3d9\uc73c\ub85c \ubc1c\uc0dd\ub418\uc9c0 \uc54a\uace0 \uad11\uace0\uc8fc\uc758 \ube44\uc6a9\uc774\ub098 \uc81c\ud734\ub9e4\uccb4\uc0ac\uc758 \uc218\uc775\uc744 \uc778\uc704\uc801\uc73c\ub85c \ubd80\ud480\ub9b4 \uc218 \uc788\ub294 \ud074\ub9ad, \ub178\ucd9c, \uc804\ud658, \uc124\uce58 \ub610\ub294 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \ubb34\ud6a8\ud55c \ud65c\ub3d9\uc785\ub2c8\ub2e4. \ubb34\ud6a8 \ud65c\ub3d9\uc5d0\ub294 \ub610\ud55c \uc758\ub3c4\uc801\uc778 \ubd80\uc815 \ud2b8\ub798\ud53d\uacfc \uc6b0\ubc1c\uc801\uc778 \ub178\ucd9c, \ud074\ub9ad, \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \ubc0f \uc124\uce58\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ubaa8\ub4e0 \ud615\ud0dc\uc758 \ubb34\ud6a8 \ud65c\ub3d9\uc740 \uae08\uc9c0\ub418\uc5b4 \uc788\uc73c\uba70, \uc0ac\uc774\ud2b8\uc5d0 \uc778\uc704\uc801\uc778 \uc785\ucc30 \uc694\uccad, \ub178\ucd9c, \ud074\ub9ad, \uc124\uce58 \ub610\ud55c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc0dd\uc131\ud558\ub294 \ucf54\ub4dc\uac00 \ud3ec\ud568\ub418\uc5b4 \uc788\uc73c\uba74 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n<p>\ubb34\ud6a8\ud55c \ud65c\ub3d9\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub418\uba70 \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<h2 id=\"Invalid-Clicks\">5.1.1 \ubb34\ud6a8\ud55c \ud074\ub9ad<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624 \uad11\uace0\uc5d0 \ub300\ud55c \ud074\ub9ad\uc740 \uc2e4\uc81c\ub85c \uad00\uc2ec\uc744 \uac00\uc9c4 \uc815\uc0c1\uc801\uc778 \uc0ac\uc6a9\uc790\ub85c\ubd80\ud130 \ubc1c\uc0dd\ud574\uc57c \ud569\ub2c8\ub2e4. \uc778\uc704\uc801\uc73c\ub85c \ud074\ub9ad\uc774\ub098 \ub178\ucd9c\uc744 \uc0dd\uc131\ud558\ub294 \ub2e4\uc74c\uacfc \uac19\uc740 \ubc29\ubc95\uc774\ub098 \uba54\ucee4\ub2c8\uc998\uc740 \uae08\uc9c0\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc81c\ud734\ub9e4\uccb4\uc0ac\uac00 \uc790\uc0ac\uc758 \uad11\uace0\ub97c \ud074\ub9ad<\/li>\n<li>\ub3d9\uc77c\ud55c \uad11\uace0\ub97c \ubc18\ubcf5\uc801\uc73c\ub85c \ud074\ub9ad<\/li>\n<li>\ud6a8\ud558\uc9c0 \uc54a\uc740 \uc124\uce58 \ubc0f \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/li>\n<li>\uc81c\ud734\ub9e4\uccb4\uc0ac\uac00 \uc790\uc0ac\uc758 \uad11\uace0 \ud074\ub9ad \uc720\ub3c4 (\uc608: \uad11\uace0\ub97c \ud074\ub9ad\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \ubb38\uad6c \uc0ac\uc6a9, \ub2e4\ub7c9\uc758 \uc6b0\uc5f0\ud55c \ud074\ub9ad\uc744 \uc57c\uae30\ud560 \uc218 \uc788\ub294 \uad11\uace0 \uad6c\ud604, \ud074\ub9ad\uc5d0 \ub300\ud55c \ud604\uae08\/\ube44\ud604\uae08\uc801 \uc778\uc13c\ud2f0\ube0c\ub098 \ubcf4\uc0c1 \uc81c\uacf5 \ub4f1)<\/li>\n<li>\uc790\ub3d9\ud654\ub41c \ud074\ub9ad \ud234 \ub610\ub294 \ud2b8\ub798\ud53d \uc18c\uc2a4, \ub85c\ubd07, \uae30\ud0c0 \ubd80\uc815\ud55c \uc18c\ud504\ud2b8\uc6e8\uc5b4, \ud074\ub9ad \uc2a4\ud338 \ub610\ub294 \ud074\ub9ad \uc778\uc81d\uc158 \uc0ac\uc6a9<\/li>\n<li>\ud074\ub9ad\uc744 \uc0dd\uc131\ud558\uac70\ub098 \ud074\ub9ad \uc218\ub97c \ubd80\ud480\ub9ac\uae30 \uc704\ud574 \uae30\ud0c0 \uc778\uc704\uc801\uc778 \uba54\ucee4\ub2c8\uc998 \uc0ac\uc6a9<\/li>\n<li>\uc758\ub3c4\ub41c \ud074\ub9ad\uc73c\ub85c \uacc4\uc0b0\ub418\uc9c0 \uc54a\ub294 \uad11\uace0 \ud45c\uba74 \uc678\ubd80\uc5d0\uc11c \uc0dd\uc131\ub41c \ud074\ub9ad<\/li>\n<\/ul>\n<h2 id=\"Invalid-Installs-and-Attributions\">5.1.2 \uc720\uc720\ud6a8\ud558\uc9c0 \uc54a\uc740 \uc124\uce58 \ubc0f \uc5b4\ud2b8\ub9ac\ubdf0\uc158<\/h2>\n<div class=\"page\" title=\"Page 5\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uc0ac\uc6a9\uc790\uac00 \uacf5\uc2dd \uc571 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud55c \ud6c4 \ucc98\uc74c \uc571\uc744 \uc5f0 \uacbd\uc6b0\uc5d0 \uc124\uce58\uac00 \ub418\uc5c8\ub2e4\uace0 \uac04\uc8fc\ud569\ub2c8\ub2e4. \uc571 \uc124\uce58\uc640 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc740 \uc815\uc0c1\uc801\uc778 \uc0ac\uc6a9\uc790\uc758 \ud65c\ub3d9\uc5d0\uc11c \uae30\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc9c1\uc811\uc801 \ub610\ub294 \uac04\uc811\uc801\uc73c\ub85c \ub2e4\uc74c\uc744 \uc0ac\uc6a9\ud558\uba74 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc571 \uc124\uce58\ub97c \uc778\uc704\uc801\uc73c\ub85c \uc5b4\ud2b8\ub9ac\ubdf0\uc158\ud558\ub294 \ubaa8\ub4e0 \uba54\ucee4\ub2c8\uc998<\/li>\n<li>\ud074\ub9ad \uc2a4\ud338, \ud074\ub9ad \uc778\uc81d\uc158 \ub4f1 \uc0ac\uc6a9\uc790 \uac00\uce58 \uacfc\uc7a5, \uc720\uae30\uc801 \ud2b8\ub798\ud53d \uc218\uc9d1 \ub610\ub294 \uc0ac\uc6a9\uc790 \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uc870\uc791\uc744 \uc704\ud55c \ubaa8\ub4e0 \uba54\ucee4\ub2c8\uc998\uc774\ub098 \uad00\ud589<\/li>\n<li>\uc5d0\ubbac\ub808\uc774\uc158\ub41c \ub514\ubc14\uc774\uc2a4(\uc0ac\uc6a9\uc790 \uc2a4\ud478\ud551)\uc5d0\uc11c\uc758 \uc2dc\ubbac\ub808\uc774\uc158 \ub610\ub294 \ud5c8\uc704 \uc694\uccad\uc744 \ud1b5\ud574 \uc815\uc0c1\uc801\uc778 \uc0ac\uc6a9\uc790\uac00 \uad00\uc2ec\uc744 \uac00\uc9c4 \uc81c\ud488\uc774 \uc544\ub2c8\ub77c \uc124\uce58\ub97c \uc0dd\uc131\ud558\uae30 \uc704\ud55c \ubaa8\ub4e0 \uba54\ucee4\ub2c8\uc998 (SDK \uc2a4\ud478\ud551)<\/li>\n<li>\uc778\uc2a4\ud1a8 \ud558\uc774\uc7ac\ud0b9, \ud074\ub9ad \ud558\uc774\uc7ac\ud0b9, SDK \uc2a4\ud478\ud551, \ud074\ub9ad \uc2a4\ud338, \ud074\ub9ad \uc778\uc81d\uc158 \ub610\ub294 \ud074\ub9ad \ud50c\ub7ec\ub529 \ub4f1 \uc571 \uc124\uce58 \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \uc778\uc704\uc801\uc73c\ub85c \uc870\uc791\ud558\uae30 \uc704\ud55c \ubaa8\ub4e0 \uba54\ucee4\ub2c8\uc998<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"Ad-Rendering\">5.2 \uad11\uace0 \ub80c\ub354\ub9c1<\/h2>\n<p>\ub2e4\uc74c \ubc29\ubc95\uc744 \ud1b5\ud55c \uad11\uace0 \ub80c\ub354\ub9c1\uc740 \uc5c4\uaca9\ud788 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uad11\uace0 \uc8fc\uc785 &#8211; \uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc790\uc0ac\uc758 \uc0ac\uc774\ud2b8\ub098 \uad11\uace0\uc8fc\uc758 \uc0ac\uc774\ud2b8\uc5d0\uc11c \uad11\uace0\ub97c \ub80c\ub354\ub9c1 \ub610\ub294 \uad50\uccb4\ud558\uae30 \uc704\ud574 \uad11\uace0 \uc778\uc81d\uc158 \uba54\ucee4\ub2c8\uc998\uc744 \uc0ac\uc6a9\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<li>\uc228\uc740 \uad11\uace0 \u2013 \ud06c\uae30, \uc0c9\uc0c1, \ud22c\uba85\ub3c4 \ub4f1\uc73c\ub85c \uc778\ud574 \uc721\uc548\uc73c\ub85c\ub294 \ubcfc \uc218 \uc5c6\ub294 \uad11\uace0\ub97c \ud3ec\ud568\uc2dc\ud0a4\uba74 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<li>\uad11\uace0 \uc2a4\ud0dc\ud0b9 \u2013 \ud074\ub9ad \ud55c \ubc88\uc758 \ube44\uc6a9\uc73c\ub85c \uc5ec\ub7ec \uad11\uace0 \ub178\ucd9c\uc744 \uc0dd\uc131\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \uad11\uace0\ub97c \ud55c\ub370 \uc313\uc73c\uba74 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<li>\ube0c\ub77c\uc6b0\uc800 \uc0ac\uc804 \ub80c\ub354\ub9c1 \u2013 \uc2e4\uc81c \uad11\uace0\ub97c \ub80c\ub354\ub9c1\ud558\uc9c0 \uc54a\uace0 \uad11\uace0\uac00 \ub80c\ub354\ub9c1\ub418\uae30 \uc804\uc5d0 \uad11\uace0 \ud638\ucd9c\ud558\uba74 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<li>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc545\uc758\uc801 \ub610\ub294 \uae30\ub9cc\uc801 \ud65c\ub3d9(\ud234\ubc14 \uc124\uce58, \uc545\uc131 \ucf54\ub4dc, \uc5d0\ub4dc\uc6e8\uc5b4 \ub4f1)\uc744 \ud1b5\ud574 \ud2b8\ub798\ud53d\uacfc \ub178\ucd9c\uc744 \ud655\ubcf4\ud558\uba74 \uc548\ub429\ub2c8\ub2e4.<\/li>\n<li>\uc790\ub3d9 \uc0c8\ub85c\uace0\uce68(Auto-Refresh) \u2013 \uba85\uc2dc\uc801\uc73c\ub85c \ud5c8\uc6a9\ub41c \uacbd\uc6b0\ub97c \uc81c\uc678\ud558\uace0 \ubaa8\ub4e0 \uc790\ub3d9 \uc0c8\ub85c\uace0\uce68\uc740 \uc0ac\uc6a9\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \uc5b8\uc81c\ub4e0\uc9c0 \ud5c8\uc6a9\uc744 \ucde8\uc18c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \uc790\ub3d9 \uc0c8\ub85c\uace0\uce68\uc758 \ube48\ub3c4\ub294 \ucd5c\uc18c 30\ucd08\ub85c \uc81c\ud55c\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"Manipulation-of-Personal-Information\">5.3 \uac1c\uc778\uc815\ubcf4 \uc870\uc791<\/h2>\n<p>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc9c1\uc811\uc801 \ub610\ub294 \uac04\uc811\uc801\uc73c\ub85c \ub2e4\uc74c \ud589\uc704\ub97c \ud558\uba74 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc0ac\uc6a9\uc790\uc758 \uc2e4\uc81c IP \uc8fc\uc18c\ub97c \uac10\ucd94\uac70\ub098 \uc870\uc791 \ub610\ub294 \ud68c\uc804<\/li>\n<li>\ub514\ubc14\uc774\uc2a4 ID\ub098 \uac1c\uc778\uc815\ubcf4\ub97c \ubcc0\uacbd \ub610\ub294 \uc704\uc7a5<\/li>\n<li>\uac00\uc0c1 \ub514\ubc14\uc774\uc2a4 ID\ub098 \uac1c\uc778\uc815\ubcf4\ub97c \uc0dd\uc131<\/li>\n<\/ul>\n<h2 id=\"User-Agent-Manipulation\">5.4 \uc0ac\uc6a9\uc790 \uc5d0\uc774\uc804\ud2b8(User-Agent) \uc870\uc791<\/h2>\n<p>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc9c1\uac04\uc811\uc801\uc73c\ub85c \uc0ac\uc6a9\uc790\uc758 \uc720\uc800-\uc5d0\uc774\uc804\ud2b8 \ubb38\uc790\uc5f4\uc744 \uc5b4\ub5a0\ud55c \ubc29\uc2dd\uc73c\ub85c\ub4e0 \uc704\uc7a5, \uc218\uc815, \ud68c\uc804 \ub610\ub294 \uc870\uc791\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"Cookie-Abuse\">5.5 \ucfe0\ud0a4 \uc624\uc6a9<\/h2>\n<ul>\n<li>\ucfe0\ud0a4 \uc2a4\ud130\ud551(Cookie Stuffing) \u2013 \uc815\uc0c1 \uc0ac\uc6a9\uc790\uac00 \uad11\uace0\uc8fc \ub3c4\uba54\uc778\uc774\ub098 \uc81c\ud734\ub9e4\uccb4\uc0ac \ub3c4\uba54\uc778\uc744 \ubc29\ubb38\ud55c \uac83\ucc98\ub7fc \uafb8\ubbf8\uae30 \uc704\ud574 \ube0c\ub77c\uc6b0\uc800 \uce90\uc2dc \ub610\ub294 http \ud2b8\ub79c\uc7ad\uc158\uc5d0 \uc0bd\uc785\ud560 \ubaa9\uc801\uc73c\ub85c \ucfe0\ud0a4\ub97c \uc218\uc9d1\ud558\uba74 \uc548\ub429\ub2c8\ub2e4.<\/li>\n<li>\uc5b4\ub5a0\ud55c \ud615\ud0dc\ub85c\ub3c4 \ud06c\ub9ac\ud14c\uc624 \ud2b8\ub798\ucee4(\ucfe0\ud0a4)\ub97c \uc870\uc791\ud574\uc11c\ub294 \uc548\ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"Manipulation-of-HTTP-Headers\">5.6 HTTP \ud5e4\ub354 \uc870\uc791<\/h2>\n<p>HTTP \ud5e4\ub354 \ud544\ub4dc \uc870\uc791\uc740 \uc5c4\uaca9\ud788 \uae08\uc9c0\ub429\ub2c8\ub2e4.<\/p>\n<h2 id=\"Auction-Manipulation\">5.7 \uacbd\ub9e4 \uc870\uc791<\/h2>\n<p>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uad11\uace0 \uacbd\ub9e4\uc5d0 \uc9c0\uc7a5\uc744 \uc8fc\uace0, \uc624\uc6a9\ud558\uac70\ub098, \ubd80\ub2f9\ud55c \ud61c\ud0dd\uc744 \uc5bb\uc73c\ub824\uace0 \uc2dc\ub3c4\ud558\uba74 \uc548\ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ub2e8\uc77c\ud55c \ub178\ucd9c\uc5d0 \ub300\ud574 \ubc18\ubcf5\uc801\uc73c\ub85c \uad11\uace0 \ud638\ucd9c<\/li>\n<li>\ub2e8\uc77c\ud55c \ud06c\ub9ac\ud14c\uc624 \uc785\ucc30 \uc751\ub2f5\uc73c\ub85c\ubd80\ud130 \ub2e4\uc218\uc758 \uad11\uace0 \ud45c\uc2dc\ub97c \ubc1c\uc0dd\ud558\ub294 \uba54\ucee4\ub2c8\uc998 \ub610\ub294 \ucf54\ub4dc \uc0ac\uc6a9<\/li>\n<li>\ud06c\ub9ac\ud14c\uc624 \ucf54\ub4dc\uc758 \uc131\ub2a5\uc5d0 \uc9c0\uc7a5\uc744 \uc8fc\uac70\ub098 \ubb34\uacb0\uc131\uc744 \uc190\uc0c1\ud558\ub294 \uba54\ucee4\ub2c8\uc998 \ub610\ub294 \ucf54\ub4dc \uc0ac\uc6a9<\/li>\n<\/ul>\n<h2 id=\"id-bridging-and-id-stuffing\">5.7.1 ID \ube0c\ub9ac\uc9d5 \ubc0f ID \uc2a4\ud130\ud551<\/h2>\n<p>\ub9e4\uccb4\uc0ac\ub294 \ucc28\uc775\uac70\ub798 \uc2dc\uc2a4\ud15c\uc774\ub098 \uacbd\ub9e4\uc5d0\uc11c \uc0ac\uc6a9\uc790 ID\ub97c \uc5b4\ub5a4 \ud615\ud0dc\ub85c\ub4e0 \uc870\uc791\ud558\uc5ec \ubd88\uacf5\uc815\ud558\uac8c \uc774\uc775\uc744 \uc5bb\ub294 \ud589\uc704\ub97c \ud574\uc11c\ub294 \uc548\ub429\ub2c8\ub2e4. \uae08\uc9c0\ub418\ub294 \ud589\uc704\uc5d0\ub294 \ub2e4\uc74c\uc774 \ud3ec\ud568\ub418\uba70 \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><em>ID \ube0c\ub9ac\uc9d5, \ub610\ub294 \ubaa8\ub4e0 \uc720\ud615\uc758 \uc2e0\ud638\ub97c \uc0ac\uc6a9\ud574 \ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\ub294 \ud658\uacbd\uc5d0\uc11c \uc790\uccb4 \uc2dd\ubcc4\uc790\ub97c \uc5f0\uacb0\ud568\uc73c\ub85c\uc368 \ucfe0\ud0a4\uac00 \uc0ac\uc6a9\ub418\uc9c0 \uc54a\ub294 \ud658\uacbd\uc5d0\uc11c \uc0ac\uc6a9\uc790 ID\ub97c \ub300\ub7b5\uc801\uc73c\ub85c \ucd94\uc815\ud558\ub294 \ud655\ub960\uc801 \ubc29\ubc95\uc744 \uc0ac\uc6a9\ud558\ub294 \ud589\uc704. \ub2e8, \ud06c\ub9ac\ud14c\uc624\uc758 \uba85\uc2dc\uc801\uc778 \ud5c8\uac00\uac00 \uc788\uace0 <\/em><a href=\"https:\/\/github.com\/InteractiveAdvertisingBureau\/openrtb2.x\/blob\/develop\/2.6.md#3220---object-user-\"><em>IAB \uc0ac\uc591<\/em><\/a><em> \uac19\uc740 \uc5c5\uacc4 \ud45c\uc900\uc744 \uc900\uc218\ud558\ub294 \uacbd\uc6b0\ub294 \uc81c\uc678.<\/em><\/li>\n<li><em>ID \uc2a4\ud130\ud551, \ub610\ub294 \uc0ac\uc6a9\uc790 ID\uc758 \ub300\uccb4, \uad50\uccb4, \ub36e\uc5b4\uc4f0\uae30, \uc870\uc791, \ud68c\uc804 \ub610\ub294 \ud5c8\uc704 \ud45c\uc2dc \ub4f1\uc758 \ubaa8\ub4e0 \ud589\uc704.<\/em><\/li>\n<\/ul>\n<h2 id=\"URL-Domain-and-App-ID-Bundle-ID-Manipulation\">5.8 URL, \ub3c4\uba54\uc778 \ubc0f \uc571 ID(\ubc88\ub4e4 ID) \uc870\uc791<\/h2>\n<ul>\n<li>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \ud398\uc774\uc9c0\uc758 URL, \ub3c4\uba54\uc778, \uc571 ID, \ubc88\ub4e4 ID \ub4f1\uc758 \uc815\ubcf4\ub97c \uc2a4\ud478\ud551\ud558\uac70\ub098 \ubcc0\uacbd\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc6d0\ubcf8 \uc18c\uc2a4, \ub3c4\uba54\uc778, \uc571 ID \ub610\ub294 URL\uc744 \uc704\uc7a5, \ubcc0\uc870 \ub610\ub294 \uc65c\uace1\ud558\uba74 \uc548 \ub429\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h2 id=\"Prohibited-Sources-of-Traffic\">5.9 \uae08\uc9c0\ub41c \ud2b8\ub798\ud53d \uc18c\uc2a4<\/h2>\n<p>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uad11\uace0\ub97c \uc704\ud574 \ub178\ucd9c\uc744 \uc0dd\uc131\ud574\uc8fc\ub294 \ud2b8\ub798\ud53d \uc18c\uc2a4\ub97c \uc0ac\uc6a9\ud558\uba74 \uc548 \ub429\ub2c8\ub2e4. \uae08\uc9c0\ub41c \uc18c\uc2a4\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uae30\uacc4\ub85c \uc2e4\ud589\ub41c \ud65c\ub3d9\uc774\ub098 \ube44\uc815\uc0c1\uc801 \ube0c\ub7ec\uc6b0\uc800\ub85c\ubd80\ud130 \uc57c\uae30\ub41c \ud2b8\ub798\ud53d\uc774 \ud3ec\ud568\ub418\uba70 \uc774\uc5d0 \uad6d\ud55c\ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.\n<ul>\n<li>\ubd07\ub137 \ub610\ub294 \ud06c\ub864\ub7ec<\/li>\n<li>\ud2b8\ub798\ud53d \ud31c, \ub370\uc774\ud130 \uc13c\ud130, \ucf54\ub85c\ucf00\uc774\uc158 \uc2dc\uc124\uc5d0\uc11c \ud638\uc2a4\ud2b8\ub418\ub294 \uc11c\ubc84, \ud638\uc2a4\ud2b8 \uc2dc\uc124<\/li>\n<li>\uac00\uc0c1 \uba38\uc2e0(\uc11c\ubc84 \ub610\ub294 \uac00\uc0c1 \ud658\uacbd\uc5d0\uc11c \ud638\uc2a4\ud2b8\ub418\ub294\uc9c0 \uc5ec\ubd80\ub294 \uc0c1\uad00\uc5c6\uc74c)<\/li>\n<li>\uc5d0\ubbac\ub808\uc774\ud130<\/li>\n<\/ul>\n<\/li>\n<li>\uc560\ub4dc\uc6e8\uc5b4\/\ub9ec\uc6e8\uc5b4(Adware\/Malware) &#8211; \uc815\uc0c1\uc801\uc778 \ube0c\ub77c\uc6b0\uc800\uac00 \uc544\ub2cc \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc5d0 \uc758\ud55c \ub178\ucd9c \ub610\ub294 \ud074\ub9ad\uc73c\ub85c \uad11\uace0 \ud638\ucd9c \ud2b8\ub798\ud53d \uc0dd\uc131<\/li>\n<li>\ud504\ub85d\uc2dc \ud2b8\ub798\ud53d(Proxy traffic) \u2013 TOR \uac19\uc740 \uc775\uba85 \ud504\ub85d\uc2dc\ub97c \ud3ec\ud568\ud574 \uc6d0\ucc9c \ud2b8\ub798\ud53d\uc744 \ub9c8\uc2a4\ud0b9\ud558\uace0 \ud504\ub85d\uc2dc \uc11c\ubc84\ub85c \ub77c\uc6b0\ud305\ub418\ub294 \ud2b8\ub798\ud53d<\/li>\n<li>\ubbf8\uad6d \ud574\uc678\uc790\uc0b0\ud1b5\uc81c\uad6d(Office of Foreign Assets Control, OFAC) \ub610\ub294 \uae30\ud0c0 \ud574\ub2f9 \uaddc\uc81c \ub2f9\uad6d\uc5d0 \uc758\ud574 \uc81c\uc7ac\ub97c \ubc1b\ub294 \uad6d\uac00\ub098 \uc9c0\uc5ed\uc758 \ud2b8\ub798\ud53d<\/li>\n<\/ul>\n<h2 id=\"Malicious-Site-Design-and-Deceptive-Practices\">5.10 \uc545\uc758\uc801 \uc0ac\uc774\ud2b8 \uc124\uacc4 \ubc0f \uae30\ub9cc\uc801 \uad00\ud589<\/h2>\n<p>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 \uc9c1\uc811\uc801 \ub610\ub294 \uac04\uc811\uc801\uc73c\ub85c \ub2e4\uc74c\uc758 \ud589\uc704\ub97c \ud574\uc120 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ud06c\ub9ac\ud14c\uc624 \ud50c\ub7ab\ud3fc \ub610\ub294 \uadf8 \uc81c\ud734 \ud50c\ub7ab\ud3fc\uc774\ub098 \uc0ac\uc6a9\uc790\uc758 \ubcf4\uc548\uc744 \uc704\ud5d8\uc5d0 \ube60\ub728\ub9ac\ub294 \ud589\uc704<\/li>\n<li>\ube44\uc815\uc0c1\uc801\uc73c\ub85c \uae34 \ub85c\ub529 \uc2dc\uac04, \ub80c\ub354\ub9c1\uc744 \uc57c\uae30\ud558\uac70\ub098 \uae30\ud0c0 \ucef4\ud4e8\ud130 \uc18c\ud504\ud2b8\uc6e8\uc5b4\/\ud558\ub4dc\uc6e8\uc5b4\uc758 \ube44\uc815\uc0c1\uc801 \uc0ac\uc6a9\uc744 \uc720\ubc1c\ud558\ub294 \ucc28\uc775 \uac70\ub798 \ub610\ub294 \u2018\ub370\uc774\uc9c0 \uccb4\uc778\u2019 \uad11\uace0 \ud638\ucd9c<\/li>\n<li>\uc18c\ube44\uc790\uc758 \uba85\ud655\ud55c \uc120\ud0dd\uc744 \uc6b0\ud68c\ud558\ub294 \ub178\ucd9c \uc0dd\uc131(\uc608: \uc560\ub4dc\ube14\ub85d \uc0ac\uc6a9)<\/li>\n<li>\uc0ac\uc6a9\uc790 \uae30\ubcf8 \uc124\uc815 \ub610\ub294 \ube0c\ub77c\uc6b0\uc800 \uc124\uc815 \ubcc0\uacbd<\/li>\n<li>\uc0ac\uc6a9\uc790\uc758 \ubd84\uba85\ud55c \ub3d9\uc758 \uc5c6\uc774 \ub2e4\uc6b4\ub85c\ub4dc\ub97c \uc2dc\uc791\ud558\ub3c4\ub85d \uc124\uc815<\/li>\n<li>\uc0ac\uc804 \ub3d9\uc758 \uc5c6\uc774 \uc0ac\uc6a9\uc790\ub97c \ub2e4\ub978 \ud398\uc774\uc9c0\ub85c \uc790\ub3d9\uc73c\ub85c \ub9ac\ub514\ub809\uc158<\/li>\n<li>\uace0\uc758\ub85c \uc0ac\uc6a9\uc790\ub97c \ud63c\ub780\uc2dc\ud0a4\uace0 \uc624\ub3c4\ud558\ub3c4\ub85d \uc0ac\uc774\ud2b8 \uc124\uacc4<\/li>\n<li>\ubaa8\ubc14\uc77c \uc571\uc758 \uac8c\uc774\ud2b8 \ucf58\ud150\uce20 \ud3ec\ud568<\/li>\n<li>\ucf58\ud150\uce20 \uc561\uc138\uc2a4\ub97c \uc704\ud574 \ub2e4\uc6b4\ub85c\ub4dc\ub97c \uac15\uc81c\ub85c \uc2e4\ud589(\uc608: \ud234\ubc14 \ub610\ub294 \uc0ac\uc6a9\uc790 \ub514\ubc14\uc774\uc2a4\uc5d0 \uac15\uc81c\ub85c \uc124\uce58\ub418\ub294 \ubaa8\ub4e0 \uc720\ud615\uc758 \uc18c\ud504\ud2b8\uc6e8\uc5b4\ub098 \ucf54\ub4dc)<\/li>\n<li>\uc560\ub4dc\uc6e8\uc5b4, \uc2a4\ud30c\uc774\uc6e8\uc5b4, P2P \uc560\ud50c\ub9ac\ucf00\uc774\uc158, \ub9ec\uc6e8\uc5b4, \ubc14\uc774\ub7ec\uc2a4, \uc6dc, \ud2b8\ub85c\uc774 \ubaa9\ub9c8 \ub610\ub294 \uae30\ud0c0 \uc720\ud574\ud55c \ucef4\ud4e8\ud130 \ucf54\ub4dc\ub97c \ud3ec\ud568, \ubc30\ud3ec, \ud64d\ubcf4<\/li>\n<\/ul>\n<h2 id=\"Transparent-Supply-Chain\">6. \ud22c\uba85\ud55c \uacf5\uae09\ub9dd<\/h2>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \uad11\uace0\uc8fc\uc640 \uc81c\ud734\ub9e4\uccb4\uc0ac \ubaa8\ub450\uc5d0\uac8c \uc548\uc804\ud558\uace0 \ud22c\uba85\ud55c \uc0dd\ud0dc\uacc4\ub97c \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ucd5c\uc120\uc744 \ub2e4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\ub294 \ud504\ub85c\uadf8\ub798\ub9e4\ud2f1 \uad11\uace0\uc5d0\uc11c \uacf5\uae09\ub9dd\uc758 \ud22c\uba85\uc131\uc744 \uac1c\uc120\ud558\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud558\ub294 IAB(International Advertising Bureau) ads.txt, app-ads.txt \uac19\uc740 \uc5c5\uacc4 \uc774\ub2c8\uc154\ud2f0\ube0c\ub97c \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc81c\ud734\ub9e4\uccb4\uc0ac\ub294 ads.txt \ubc0f app-ads.txt \ud30c\uc77c\uc5d0\uc11c \ud310\ub9e4\uc790\ub97c \uc62c\ubc14\ub974\uac8c \ud45c\uc2dc\ud558\uc5ec ads.txt \ubc0f app-ads.txt\ub97c \uad6c\ud604\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ub2c8\ud130\ub9c1 \uc2dc\uc2a4\ud15c\uc744 \ud1b5\ud574 \uc2b9\uc778\ub418\uc9c0 \uc54a\uc740 \uac83\uc73c\ub85c \ud45c\uc2dc\ub41c \ud2b8\ub798\ud53d\uc744 \uc790\ub3d9\uc73c\ub85c \ud544\ud130\ub9c1\ud560 \uad8c\ud55c\uc744 \uac00\uc9d1\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 80px;\"><div class=\"lightbulb\">\n        <div class=\"content p-3 \"><\/p>\n<p><strong>\uc8fc\uc758: BidSwitch \uace0\uac1d\uc758 \uacbd\uc6b0:<\/strong><\/p>\n<ul>\n<li>BidSwitch \ud50c\ub7ab\ud3fc\uc744 \uc0ac\uc6a9\ud558\ub294 \uc218\uc694 \ud30c\ud2b8\ub108\ub294 \uc120\ud0dd\ud55c \uc218\uc900\uc5d0\uc11ctxt \uc2b9\uc778 \uc5c6\uc774 \ubaa8\ub4e0 \uc785\ucc30 \uc694\uccad\uc744 \ud5c8\uc6a9\/\ucc28\ub2e8\ud558\ub3c4\ub85d \uc120\ud0dd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.(<strong><em>\ub514\ub809\ud2b8, <\/em><\/strong><strong><em>\ub9ac\uc140\ub7ec, <\/em><\/strong><strong><em>\uc54c\ub824\uc9c0\uc9c0 <\/em><\/strong><strong><em>\uc54a\uc74c<\/em>)<\/strong><\/li>\n<\/ul>\n<p>BidSwitch \ud50c\ub7ab\ud3fc\uc758 <em>Targeting Groups<\/em>\uc5d0\uc11c \uc774\ub97c \uc81c\uc5b4\ud560 \uc218 \uc788\uc73c\uba70 \uc804\ubc18\uc801\uc73c\ub85c \ub610\ub294 \ud2b9\uc815 \uacbd\uc6b0\uc5d0\ub9cc \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p style=\"padding-left: 80px;\"><span style=\"font-size: 1rem;\"><\/div>\n    <\/div><\/span><\/p>\n<hr \/>\n<p>\ucd5c\uc885 \uc5c5\ub370\uc774\ud2b8: 2023\ub144 1\uc6d4<\/p>\n<p>\uc774\uc804 \ubc84\uc804\uc740 <a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2023\/06\/Supply-Partner-Guidelines-January-2020-\ud06c\ub9ac\ud14c\uc624-\ub9e4\uccb4-\ud30c\ud2b8\ub108-\uac00\uc774\ub4dc\ub77c\uc778-KR-Criteo.com-www.criteo.com_.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\uc5ec\uae30<\/a>\uc5d0\uc11c \ud655\uc778<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud06c\ub9ac\ud14c\uc624 \uad11\uace0 \uac00\uc774\ub4dc\ub77c\uc778\uc740 \uc5ec\uae30\ub97c \ud074\ub9ad\ud558\uc138\uc694. \ud06c\ub9ac\ud14c\uc624\uc640 \ube44\ub4dc\uc2a4\uc704\uce58(BidSwitch)\ub97c \ud3ec\ud568\ud55c \uc81c\ud734 \ud50c\ub7ab\ud3fc\uc740 \ucd5c\uace0 \ud488\uc9c8\uc758 \ub124\ud2b8\uc6cc\ud06c\ub97c \ud1b5\ud574 \uc6b4\uc601\ub429\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc774\uc720\ub85c \ud06c\ub9ac\ud14c\uc624\uc758 \uacf5\uae09 \ud30c\ud2b8\ub108(\u2018\ub9e4\uccb4\uc0ac\u2019)\ub294 \ud56d\uc0c1 \ub2e4\uc74c \uac00\uc774\ub4dc\ub77c\uc778\uc744 \uc900\uc218\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uad11\uace0 \uc0dd\ud0dc\uacc4\ub97c \ubcf4\uc7a5\ud558\uae30 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \ubaa8\ub4e0 \uacf5\uae09 \ud30c\ud2b8\ub108\uc5d0\uac8c \ub192\uc740 \uc724\ub9ac\uc801 \uae30\uc900\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uac01 \uacf5\uae09 \ud30c\ud2b8\ub108\ub294 \uc790\uc0ac\uc758 \ucf58\ud150\uce20, \uc81c\ud488 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