{"id":10083,"date":"2019-05-28T14:53:09","date_gmt":"2019-05-28T14:53:09","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/game-of-thrones-travel\/"},"modified":"2020-08-26T17:35:50","modified_gmt":"2020-08-26T17:35:50","slug":"%ec%99%95%ec%a2%8c%ec%9d%98-%ea%b2%8c%ec%9e%84%ec%9d%b4-%ec%97%ac%ed%96%89%ec%a7%80-%ec%84%a0%ed%83%9d%ec%97%90-%ec%a3%bc%eb%8a%94-%ec%98%81%ed%96%a5","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%99%95%ec%a2%8c%ec%9d%98-%ea%b2%8c%ec%9e%84%ec%9d%b4-%ec%97%ac%ed%96%89%ec%a7%80-%ec%84%a0%ed%83%9d%ec%97%90-%ec%a3%bc%eb%8a%94-%ec%98%81%ed%96%a5\/","title":{"rendered":"\uc655\uc88c\uc758 \uac8c\uc784\uc774 \uc5ec\ud589\uc9c0 \uc120\ud0dd\uc5d0 \uc8fc\ub294 \uc601\ud5a5"},"content":{"rendered":"

 <\/p>\n

\ud0c0\ub974\uac00\ub9ac\uc60c. \uc2a4\ud0c0\ud06c. \ub77c\ub2c8\uc2a4\ud130.<\/p>\n

<\/p>\n

\uc5b4\ub5a4 \uac00\ubb38\uc774 \uc655\uc88c\ub97c \ucc28\uc9c0\ud588\uc73c\uba74 \uc88b\uaca0\ub2e4\uace0 \uc0dd\uac01\ud558\ub294\uc9c0\uc5d0 \uc0c1\uad00\uc5c6\uc774, \ucf00\uc774\ube14 \ucc44\ub110 HBO\uc758 \uac00\uc7a5 \uc131\uacf5\uc801\uc778 TV \ub4dc\ub77c\ub9c8 \uc2dc\ub9ac\uc988 \u2018\uc655\uc88c\uc758 \uac8c\uc784\u2019\uc740 \uc559\uc219 \uad00\uacc4\uc758 \uac00\ubb38\ub4e4, \ub4dc\ub798\uace4, \ud654\uc774\ud2b8 \uc6cc\ucee4 \ub4f1 \ub4f1\uc7a5 \uc778\ubb3c\uc5d0 \uc5bd\ud78c \uc7a5\ub300\ud55c \uc11c\uc0ac\ub85c \ub9ce\uc740 \ud32c\ub4e4\uc5d0\uac8c \uc601\uac10\uc744 \uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ucd5c\uace0\uc758 \uc778\uae30(170\uac1c\uad6d\uc5d0\uc11c \ubc29\uc1a1, 1\ud68c \ub2f9 \ud3c9\uade0 1\ucc9c\uc5ec\ub9cc \uba85 \uc2dc\uccad)\ub97c \uad6c\uac00\ud558\uba70 \uc808\ucc2c\ub9ac(\uc5d0\ubbf8\uc0c1 \uc5ed\ub300 \ucd5c\ub2e4 \uc218\uc0c1)\uc5d0 \ubc29\uc601 \uc911\uc778 \uc774 \ub4dc\ub77c\ub9c8\uac00 \uc5b4\ub5bb\uac8c \uc804\uac1c\ub418\ub294\uc9c0 \ubcf4\uae30\uc704\ud574 \uc804 \uc138\uacc4\uc758 \uc2dc\uccad\uc790\ub4e4\uc774 \ub9e4\uc8fc \uc655\uc88c\uc758 \uac8c\uc784\uc744 \ubcf8\ubc29\uc0ac\uc218\ud569\ub2c8\ub2e4.<\/p>\n

\uc5b4\uca4c\uba74 \ub4dc\ub77c\ub9c8\ub97c \uc2dc\uccad\ud558\ub294 \uc774\ub4e4\uc774 \uc5ec\ud589\ucc98\ub7fc \ub2e4\ub978 \uce74\ud14c\uace0\ub9ac\uc5d0\uc11c\ub3c4 \ube44\uc2b7\ud55c \uc131\ud5a5\uc744 \ubcf4\uc77c\uc9c0\ub3c4 \ubaa8\ub978\ub2e4\ub294 \uc0dd\uac01\uc5d0, \ud06c\ub9ac\ud14c\uc624 \ub370\uc774\ud130\ub97c \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc655\uc88c\uc758 \uac8c\uc784\uc744 \uc2dc\uccad\ud558\ub294 \uc0ac\ub78c\ub4e4\uc740 \ubaa8\ub4e0 \ub9c8\ubc95\uc774 \uc2dc\uc791\ub41c \uacf3\uc5d0 \uac00\ubcf4\uace0 \uc2f6\uc5b4\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc744 \uc54c \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"
\uc544\uc774\uc2ac\ub79c\ub4dc<\/figcaption><\/figure>\n

\ud558\uc774\uac00\ub4e0\uc5d0\uc11c \ud0b9\uc2a4\ub79c\ub529, \uc708\ud130\ud3a0, \uadf8\ub9ac\uace0 \uce90\uc2a4\ud138\ub9ac \ub85d\uae4c\uc9c0, \uc655\uc88c\uc758 \uac8c\uc784\uc740 \uc5ec\ud589 \ubaa9\uc801\uc9c0 \uc120\ud0dd\uc5d0 \uc601\ud5a5\uc744 \uc8fc\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub4dc\ub77c\ub9c8\uc758<\/strong> \ud2f0\uc800\uac00<\/strong> \ub098\uc624\uba74<\/strong>, <\/strong>\ucd2c\uc601\uc9c0\uc778<\/strong> \ud06c\ub85c\uc544\ud2f0\uc544<\/strong>, <\/strong>\uc544\uc774\uc2ac\ub79c\ub4dc<\/strong>, <\/strong>\uc544\uc77c\ub79c\ub4dc\ub85c\uc758<\/strong> \uc608\uc57d\uc774<\/strong> \uc99d\uac00\ud558\uae30<\/strong> \uc2dc\uc791\ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

2018\ub144 12\uc6d4 6\uc77c, \ub4dc\ub798\uace4\uc2a4\ud1a4\uc758 \ubaa8\uc2b5\uc774 \ub2f4\uae34 \uccab \ubc88\uc9f8 \ud2f0\uc800\uac00 \ubc1c\ud45c\ub41c \ud6c4, \uc774 \uc138 \ub098\ub77c\ub85c\uc758 \uc5ec\ud589 \uc608\uc57d\uc774 \ucd5c\uace0 20% \uc774\uc0c1 \ub298\uc5b4\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\uad00\uc2ec\uc774<\/strong> \uace0\uc870\ub418\uba74\uc11c<\/strong>, <\/strong>\uc2dc\uccad\uc790\ub4e4\uc740<\/strong> \ub4dc\ub77c\ub9c8<\/strong> \uc18d\uc5d0<\/strong> \ub098\uc624\ub294<\/strong> \ud658\uc0c1\uc801\uc778<\/strong> \uc7a5\uc18c\ub4e4\uc744<\/strong> \uc9c1\uc811<\/strong> \uac00\ubcf4\uba74<\/strong> \uc5b4\ub5a8\uae4c<\/strong> \ud558\ub294<\/strong> \uc0dd\uac01\uc744<\/strong> \ud569\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

2019\ub144 \ucc98\uc74c 3\uac1c\uc6d4(\ucd5c\uc885 \uc2dc\uc98c \uc900\ube44 \uae30\uac04) \ub3d9\uc548\uc5d0\ub294 2018\ub144 9\uc6d4~12\uc6d4 \ud3c9\uade0 \ub300\ube44, \uc608\uc57d\uc774 \uc790\uadf8\ub9c8\uce58 95%\uac00 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc778\ub371\uc2a4\ud654\ub41c \uc655\uc88c\uc758 \uac8c\uc784 \ucd2c\uc601\uc9c0 \uc5ec\ud589 \uc608\uc57d<\/em><\/strong><\/h4>\n

\"\"<\/p>\n

\ucd9c\ucc98: \uc778\ub371\uc2a4\ud654\ub41c \uc6d4\ubcc4 \uc5ec\ud589 \uc608\uc57d(\ud06c\ub85c\uc544\ud2f0\uc544, \uc544\uc774\uc2ac\ub79c\ub4dc, \uc544\uc77c\ub79c\ub4dc), \ubbf8\uad6d \uace0\uac1d, 2018\ub144 9\uc6d4~12\uc6d4 \uc6d4 \ud3c9\uade0 \uae30\uc900<\/em><\/p>\n

\ub728\uac70\uc6b4 \uc774\uc288\uac00 \ub41c\ub2e4\ub294 \uac83\uc740 \uace7 \uc608\uc57d\uc774 \uc99d\uac00\ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/strong><\/h3>\n

\ub9c8\uc9c0\ub9c9 \uc2dc\uc98c \ubc29\uc601\uc77c\uc774 \ub2e4\uac00\uc624\uba74\uc11c, \uc655\uc88c\uc758 \uac8c\uc784\uc5d0 \ub300\ud55c \ud2f0\uc800, \ud2b8\ub808\uc77c\ub7ec, \ub274\uc2a4\uac00 \ub298\uc5b4\ub098\uace0 \ub354\ubd88\uc5b4 \uc608\uc57d\ub3c4 \uc99d\uac00\ud574, 2\uc6d4\uc5d0\ub294 \uc608\uc57d\uc774 124% \uc774\uc0c1 \ub298\uc5b4\ub098\uba70 \uc815\uc810\uc744 \ucc0d\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubc29\uc601\uc774 \uc2dc\uc791\ub418\uba74, \uc0ac\ub78c\ub4e4\uc740 \ub4dc\ub77c\ub9c8\ub97c \uc2dc\uccad\ud558\ub294\ub370 \uc9d1\uc911\ud569\ub2c8\ub2e4.<\/strong><\/h3>\n

\ub9c8\uc9c0\ub9c9 \uc2dc\uc98c\uc774 \uc2dc\uc791\ub41c 2019\ub144 4\uc6d4, \uc608\uc57d \uc218\ub294 \uae30\uc900 \uc218\uce58\ub85c \ub0b4\ub824\uc549\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"
\uc544\uc77c\ub79c\ub4dc<\/figcaption><\/figure>\n

\uc655\uc88c\uc758 \uac8c\uc784\uc774 \uc2dc\uc791\ub418\uae30 \uc804 \uae30\uac04\uc5d0\ub294 \uc720\ub7fd \uc5ec\ud589\uc774 \uc99d\uac00\ud569\ub2c8\ub2e4.<\/strong><\/h3>\n

2019\ub144 1\uc6d4~4\uc6d4:<\/p>\n

    \n
  • \ud06c\ub85c\uc544\ud2f0\uc544 \uc608\uc57d 68% \uc774\uc0c1 \uc99d\uac00<\/li>\n
  • \uc544\uc774\uc2a4\ub79c\ub4dc \uc608\uc57d +166% \uc774\uc0c1 \uc99d\uac00<\/li>\n
  • \uc544\uc77c\ub79c\ub4dc \uc608\uc57d +44% \uc774\uc0c1 \uc99d\uac00<\/li>\n<\/ul>\n

    \uc655\uc88c\uc758 \uac8c\uc784 \ucd2c\uc601\uc9c0 \uc608\uc57d 2018 vs. 2019<\/strong><\/em><\/h4>\n

    \"\"<\/p>\n

    \ucd9c\ucc98: \uc778\ub371\uc2a4\ud654\ub41c \uc5ec\ud589 \uc608\uc57d(\ud06c\ub85c\uc544\ud2f0\uc544, \uc544\uc774\uc2ac\ub79c\ub4dc, \uc544\uc77c\ub79c\ub4dc), \ubbf8\uad6d \uace0\uac1d, 2018\ub144 9\uc6d4~12\uc6d4 \ud3c9\uade0 \uae30\uc900<\/em><\/p>\n

    \ud55c\uac00\uc9c0 \ubd84\uba85\ud55c \uac83\uc740 \uc655\uc88c\uc758 \uac8c\uc784 \ud32c\ub4e4\uc740 \ub4dc\ub77c\ub9c8\uc758 \ubb34\ub300\uac00 \ub418\ub294 \uc6e8\uc2a4\ud14c\ub85c\uc2a4\uc640 \uc5d0\uc18c\uc2a4 \ub300\ub959\uc744 \ud0d0\ud5d8\ud574\ubcf4\uae38 \uc6d0\ud55c\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc5ec\ud589 \uc5c5\uacc4\uc5d0\uac8c \uc774\ub294 \ub193\uce60 \uc218 \uc5c6\ub294 \ud638\uae30\uc785\ub2c8\ub2e4.<\/p>\n","protected":false},"excerpt":{"rendered":"

      \ud0c0\ub974\uac00\ub9ac\uc60c. \uc2a4\ud0c0\ud06c. \ub77c\ub2c8\uc2a4\ud130.<\/p>\n","protected":false},"author":55,"featured_media":10092,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[145],"coauthors":[],"class_list":{"0":"post-10083","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\uc655\uc88c\uc758 \uac8c\uc784\uc774 \uc5ec\ud589\uc9c0 \uc120\ud0dd\uc5d0 \uc8fc\ub294 \uc601\ud5a5 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc6e8\uc2a4\ud14c\ub85c\uc2a4\uc5d0\uc11c \uc5d0\uc18c\uc2a4\uae4c\uc9c0, \uc655\uc88c\uc758 \uac8c\uc784 \uc2dc\uccad\uc790\ub4e4\uc740 \ubaa8\ub4e0 \ub9c8\ubc95\uc774 \ud3bc\uccd0\uc9c0\ub294 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