{"id":10312,"date":"2019-06-17T14:08:20","date_gmt":"2019-06-17T14:08:20","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/why-personalization-is-no-longer-true-11-marketing\/"},"modified":"2019-06-18T13:57:37","modified_gmt":"2019-06-18T13:57:37","slug":"%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/","title":{"rendered":"\ub9de\ucda4\ud654\uac00 \uc774\uc81c \ub354 \uc774\uc0c1 \uc9c4\uc815\ud55c 1:1 \ub9c8\ucf00\ud305\uc774 \uc544\ub2cc \uc774\uc720"},"content":{"rendered":"

 <\/p>\n

\uc624\ub298\ub0a0\uc758 \uae30\uc5c5\ub4e4\uc5d0\uac8c \ub9de\ucda4\ud654\ub294 \uc774\uc81c \uc788\uc73c\uba74 \uc88b\uc740 \uac83\uc774 \uc544\ub2c8\ub77c \ubc18\ub4dc\uc2dc \uc788\uc5b4\uc57c\ub9cc \ud558\ub294 \uac83\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc774 \uc5b4\ub5a4 \uac83\uc744 \uc120\ud638\ud558\uace0 \ub610 \ubb34\uc5c7\uc744 \ucc3e\uace0 \uc788\ub294\uc9c0 \uae30\uc5c5\uc774 \uc54c\uc544\uc8fc\uae38 \uae30\ub300\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\uc9c0\uc5d0\uc11c \uace0\ub824, \uc804\ud658\uae4c\uc9c0 \uc5f0\uacb0\ub418\ub294 \uc5ec\uc815\uc744 \uc5ec\ub7ec \ub2e4\ub978 \uc18d\ub3c4\ub85c \ub2e4\ub978 \ucc44\ub110\uc744 \uc0ac\uc6a9\ud574 \uc774\uc5b4\uac11\ub2c8\ub2e4.<\/p>\n

<\/p>\n

\uc774\ub7ec\ud55c \uc5ec\uc815\uc5d0\uc11c \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub824\uba74, \ud06c\ub9ac\ud14c\uc624\uac00 \uc885\uc885 \uc598\uae30\ud558\ub294 \ucd08\uad00\ub828 \uad11\uace0(hyper-relevant ads)<\/em>\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n

\uac15\ub825\ud55c AI\ub294 \ube44\uc988\ub2c8\uc2a4\uac00 \uace0\uac1d\uc758 \ud589\ub3d9, \uad6c\ub9e4 \ubc0f \uc120\ud638\ub3c4\uc5d0 \uae30\ubc18\ud574 \uad00\ub828\uc131 \ub192\uc740 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uac01 \uace0\uac1d\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \ud559\uc2b5\ud574\uac00\uba74\uc11c, AI\ub294 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc801\uc808\ud55c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\uc640 \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \uc608\uce21\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4. \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \uad11\uace0\uc758 \uc2dc\ub300\uc5d0 \ucd08\uad00\ub828 \uad11\uace0\uac00 \ud544\uc694\ud55c \uc774\uc720\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/h3>\n

\uc628\ub77c\uc778<\/strong> \uad11\uace0\uc5d0<\/strong> \ub300\ud55c<\/strong> \uc18c\ube44\uc790\ub4e4\uc758<\/strong> \uc9c4\uc2ec<\/strong><\/h3>\n

\ud604\ub300\uc758 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\ub294 \uad11\uace0 \uc790\uccb4\uac00 \uc544\ub2c8\ub77c \uad00\ub828\uc131 \uc5c6\ub294 \uad11\uace0\uac00 \uc131\uac00\uc2e0 \uc874\uc7ac\uc785\ub2c8\ub2e4. AI\ub85c \ub354 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud560 \uc218 \uc788\uc73c\uba74, \uad11\uace0\ub294 \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uace0\uac1d\uc744 \ud0c0\uac9f\ud305\ud560 \uc218 \uc788\uace0 \uac00\ub2a5\ud55c \ucd5c\uace0\uc758 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uadfc \u201c\uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720(Why We Buy)\u201d \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec 1,000\uc5ec \uba85\uc758 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ubb34\uc5c7\uc774 \uc774\ub4e4\uc744 \ucda9\uc131\uace0\uac1d\uc73c\ub85c \ub9cc\ub4e4\uace0 \uad11\uace0\uc5d0 \uc778\uac8c\uc774\uc9c0\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294\uc9c0 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uc628\ub77c\uc778<\/p>\n

\uae0d\uc815\uc801\uc778 \uce21\uba74\uc744 \ubcf4\uba74, 48%\uc758 \uc751\ub2f5\uc790\uac00 \uad11\uace0\uac00 \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc8fc\uc5c8\ub2e4\uace0 \ub300\ub2f5\ud588\uace0, 37%\ub294 \uad00\uc2ec\uc744 \uac00\uc84c\ub358 \uc0c1\ud488\uc744 \uc0c1\uae30\uc2dc\ucf1c \uc8fc\uc5c8\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubc18\uba74, 46%\uc758 \uc751\ub2f5\uc790\ub294 \uad11\uace0\uc5d0 \uad00\uc2ec\uc774 \uc5c6\ub294 \uc0c1\ud488\uc774 \ud45c\uc2dc\ub418\uc5c8\ub2e4\uace0 \ub9d0\ud588\uace0, 42%\ub294 \uad11\uace0\uac00 \ub108\ubb34 \uce68\uc785\uc801\uc774\uc5c8\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, 8%\ub294 \ub514\uc9c0\ud138 \uad11\uace0\uac00 \ud2b8\ub80c\ub4dc\uc5d0 \ub9de\uc9c0 \uc54a\uac8c \uc9c0\ub098\uce58\uac8c \ud654\ub824\ud558\uace0 \uacbd\ubc15\ud558\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. (\uc800\ub7f0!)<\/p>\n

<\/h3>\n

\ucd08\uad00\ub828\uc131<\/strong>(Hyper-Relevance)<\/strong>\uc758<\/strong> \uc2dc\ub300<\/strong><\/h3>\n

\ub9de\ucda4\ud654\uc5d0\ub294 \uc0c1\ud488 \ucd94\ucc9c\uacfc \ub85c\uceec \ud0c0\uac8c\ud305\uc774 \ud3ec\ud568\ub429\ub2c8\ub2e4. \ucd08\uad00\ub828\uc131<\/a>\uc740 \uac1c\uc778\uc801\uc778 \uc218\uc900\uc758 \uce21\uc815\uacfc \uc5b4\ud2b8\ub9ac\ubdf0\uc158\uc744 \ud1b5\ud574, \uadf8\ub8f9\uc774 \uc544\ub2cc \uac1c\ubcc4\uc801\uc778 \uc18c\ube44\uc790\uc758 \uc758\ub3c4\ub97c \ud30c\uc545\ud569\ub2c8\ub2e4. \uc18c\ube44\uc790\uc758 \uce21\uba74\uc5d0\uc11c, \uc774\ub7ec\ud55c \ucd08\uad00\ub828 \uad11\uace0\ub294 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \uc774\ub825, \uac80\uc0c9 \ud589\ub3d9, \uc774\uc804\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \ub4f1 \uc138\ubd80\uc801\uc778 \uad00\uc2ec\uc0ac\ub97c \ubc18\uc601\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/p>\n

\"\"<\/a><\/p>\n

\ub2e4\ub978 \ud310\ub9e4 \ud37c\ub110\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c,\u00a0 3\uac00\uc9c0 \ub2e8\uacc4 \uc989, \uc778\uc9c0(awareness), \uace0\ub824(consideration), \uc804\ud658(conversion)\uc5d0 \uc8fc\ubaa9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc18c\ube44\uc790 \uc5ec\uc815\uc758 \uc804\ubc18\uc5d0\uc11c \uc81c\uacf5\ub418\ub294 \uc774\ub7ec\ud55c \uad11\uace0\ub294 \uc7a0\uc7ac\uace0\uac1d\uc774 \uad6c\ub9e4 \uc2dc\uc810\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uc815\ubcf4\ub97c \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ub3d5\ub294\ub2e4\ub294 \ud2b9\ubcc4\ud55c \ubaa9\ud45c\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

<\/h3>\n

\uc54c\uace0\ub9ac\uc998\uc758<\/strong> \ubc30\uacbd<\/strong><\/h3>\n

\uace0\uac1d\uc774 \uc5ec\uc815\uc758 \uc5b4\ub290 \ub2e8\uacc4\uc5d0 \uc788\ub294\uc9c0\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uc62c\ubc14\ub978 \uc2dc\uae30\uc5d0 \uc62c\ubc14\ub978 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub85c \uc62c\ubc14\ub978 \uc18c\ube44\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub824\uba74, \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \ucc98\ub9ac\ud560 \uc218 \uc788\ub294 \uac83\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud574\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\ub525\ub7ec\ub2dd \ubaa8\ub378\uc740 \ubaa8\ub4e0 \uc628\ub77c\uc778 \uad6c\ub9e4 \ud589\ub3d9, \uc624\ud504\ub77c\uc778 POS \ub370\uc774\ud130 \ub4f1 \ubc29\ub300\ud55c \uc774\ub825 \ub370\uc774\ud130\uc138\ud2b8\uc5d0\uc11c \ud328\ud134\uc744 \ucc3e\uc544, \uac01 \uc0ac\uc6a9\uc790\uac00 \ub2e4\uc74c\uc5d0 \ubb34\uc5c7\uc744 \uc6d0\ud560 \uac83\uc778\uc9c0\ub97c \uc608\uce21\ud558\ub3c4\ub85d \ud6c8\ub828\ub429\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uac1c\ubcc4 \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ub41c \uad11\uace0\uac00 \uc0dd\uc131\ub418\uc5b4 \uace0\uac1d\uc774 \uad00\uc2ec\uc744 \uac00\uc9c0\uace0 \uad6c\ub9e4\ub97c \ud560 \ud655\ub960\uc774 \ub192\uc544\uc9d1\ub2c8\ub2e4.<\/p>\n

\ucd08\uad00\ub828 \uad11\uace0 \ub9c8\ucf00\ud305\uc740 \uace0\uac1d\ub4e4\uacfc \ud6a8\uacfc\uc801\uc73c\ub85c \uc5f0\uacb0\ud558\uae38 \uc6d0\ud558\ub294 \uae30\uc5c5\ub4e4\uc5d0\uac8c \ud544\uc694\ud55c \uc131\uacfc \ud45c\uc900\uc774 \ub418\uc5b4 \uac00\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc790\uc0b0\uc758 \uc0c1\ud669\uc5d0 \uad00\ub828\uc774 \uc788\ub2e4\uba74, \uc18c\ube44\uc790\ub294 \uad11\uace0\ub97c \ub9c8\ub2e4\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \ud06c\ub9ac\ud14c\uc624\uc758 \u201cAI \uae30\ubc18 \uad11\uace0\uc5d0 \ub300\ud55c \uad81\uadf9 \uac00\uc774\ub4dc<\/a>\u201d\ub97c \ud655\uc778\ud558\uc2ed\uc2dc\uc624.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \uc624\ub298\ub0a0\uc758 \uae30\uc5c5\ub4e4\uc5d0\uac8c \ub9de\ucda4\ud654\ub294 \uc774\uc81c \uc788\uc73c\uba74 \uc88b\uc740 \uac83\uc774 \uc544\ub2c8\ub77c \ubc18\ub4dc\uc2dc \uc788\uc5b4\uc57c\ub9cc \ud558\ub294 \uac83\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc18c\ube44\uc790\ub294 \uc790\uc2e0\uc774 \uc5b4\ub5a4 \uac83\uc744 \uc120\ud638\ud558\uace0 \ub610 \ubb34\uc5c7\uc744 \ucc3e\uace0 \uc788\ub294\uc9c0 \uae30\uc5c5\uc774 \uc54c\uc544\uc8fc\uae38 \uae30\ub300\ud569\ub2c8\ub2e4. \ub610\ud55c \uc778\uc9c0\uc5d0\uc11c \uace0\ub824, \uc804\ud658\uae4c\uc9c0 \uc5f0\uacb0\ub418\ub294 \uc5ec\uc815\uc744 \uc5ec\ub7ec \ub2e4\ub978 \uc18d\ub3c4\ub85c \ub2e4\ub978 \ucc44\ub110\uc744 \uc0ac\uc6a9\ud574 \uc774\uc5b4\uac11\ub2c8\ub2e4.<\/p>\n","protected":false},"author":55,"featured_media":10317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173,145],"coauthors":[],"class_list":{"0":"post-10312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media","8":"category-trends-insights"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n\ub9de\ucda4\ud654\uac00 \uc774\uc81c \ub354 \uc774\uc0c1 \uc9c4\uc815\ud55c 1:1 \ub9c8\ucf00\ud305\uc774 \uc544\ub2cc \uc774\uc720 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ub9de\ucda4\ud654\ub294 \uc774\uc81c \uad11\uace0\uc5d0\uc11c \ubc18\ub4dc\uc2dc \ud544\uc694\ud55c \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucd08\uad00\ub828\uc131\uc774 \uc5b4\ub5bb\uac8c \uad11\uace0\ub97c \ud55c \ucc28\uc6d0 \ub354 \ub04c\uc5b4 \uc62c\ub824\uc8fc\uba70 \uc0c8\ub85c\uc6b4 \uae30\ub300\uce58\ub97c \uc124\uc815\ud574\uc8fc\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ub9de\ucda4\ud654\uac00 \uc774\uc81c \ub354 \uc774\uc0c1 \uc9c4\uc815\ud55c 1:1 \ub9c8\ucf00\ud305\uc774 \uc544\ub2cc \uc774\uc720 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ub9de\ucda4\ud654\ub294 \uc774\uc81c \uad11\uace0\uc5d0\uc11c \ubc18\ub4dc\uc2dc \ud544\uc694\ud55c \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucd08\uad00\ub828\uc131\uc774 \uc5b4\ub5bb\uac8c \uad11\uace0\ub97c \ud55c \ucc28\uc6d0 \ub354 \ub04c\uc5b4 \uc62c\ub824\uc8fc\uba70 \uc0c8\ub85c\uc6b4 \uae30\ub300\uce58\ub97c \uc124\uc815\ud574\uc8fc\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\ub9de\ucda4\ud654\uac00-\uc774\uc81c-\ub354-\uc774\uc0c1-\uc9c4\uc815\ud55c-11-\ub9c8\ucf00\ud305\uc774-\uc544\ub2cc-\uc774\uc720\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-17T14:08:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-18T13:57:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/Screen-Shot-2019-05-15-at-12.19.23-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"771\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t \"@context\": \"https:\/\/schema.org\",\n\t \"@graph\": [\n\t {\n\t \"@type\": [\n\t \"Article\",\n\t \"BlogPosting\"\n\t ],\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/#article\",\n\t \"isPartOf\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/\"\n\t },\n\t \"author\": {\n\t \"name\": \"Tanitra Partivit\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\"\n\t },\n\t \"headline\": \"\ub9de\ucda4\ud654\uac00 \uc774\uc81c \ub354 \uc774\uc0c1 \uc9c4\uc815\ud55c 1:1 \ub9c8\ucf00\ud305\uc774 \uc544\ub2cc \uc774\uc720\",\n\t \"datePublished\": \"2019-06-17T14:08:20+00:00\",\n\t \"dateModified\": \"2019-06-18T13:57:37+00:00\",\n\t \"mainEntityOfPage\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/\"\n\t },\n\t \"wordCount\": 15,\n\t \"publisher\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/#primaryimage\"\n\t },\n\t \"thumbnailUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/Screen-Shot-2019-05-15-at-12.19.23-PM.png\",\n\t \"keywords\": [\n\t \"AI\",\n\t \"data\",\n\t \"hyper-relevance\",\n\t \"personalization\"\n\t ],\n\t \"articleSection\": [\n\t \"\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4(Commerce Media)\",\n\t \"\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8\"\n\t ],\n\t \"inLanguage\": \"ko-KR\"\n\t },\n\t {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/#primaryimage\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/Screen-Shot-2019-05-15-at-12.19.23-PM.png\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/Screen-Shot-2019-05-15-at-12.19.23-PM.png\",\n\t \"width\": 1200,\n\t \"height\": 771\n\t },\n\t {\n\t \"@type\": \"BreadcrumbList\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/#breadcrumb\",\n\t \"itemListElement\": [\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 1,\n\t \"name\": \"Home\",\n\t \"item\": \"https:\/\/www.criteo.com\/kr\/\"\n\t },\n\t {\n\t \"@type\": \"ListItem\",\n\t \"position\": 2,\n\t \"name\": \"\ub9de\ucda4\ud654\uac00 \uc774\uc81c \ub354 \uc774\uc0c1 \uc9c4\uc815\ud55c 1:1 \ub9c8\ucf00\ud305\uc774 \uc544\ub2cc \uc774\uc720\"\n\t }\n\t ]\n\t },\n\t {\n\t \"@type\": \"Organization\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#organization\",\n\t \"name\": \"Criteo\",\n\t \"alternateName\": \"Criteo corp\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/\",\n\t \"logo\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\",\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"contentUrl\": \"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg\",\n\t \"width\": 118,\n\t \"height\": 24,\n\t \"caption\": \"Criteo\"\n\t },\n\t \"image\": {\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/\"\n\t }\n\t },\n\t {\n\t \"@type\": \"Person\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc\",\n\t \"name\": \"Tanitra Partivit\",\n\t \"image\": {\n\t \"@type\": \"ImageObject\",\n\t \"inLanguage\": \"ko-KR\",\n\t \"@id\": \"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4\",\n\t \"url\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"contentUrl\": \"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g\",\n\t \"caption\": \"Tanitra Partivit\"\n\t },\n\t \"url\": \"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/\"\n\t }\n\t ]\n\t}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ub9de\ucda4\ud654\uac00 \uc774\uc81c \ub354 \uc774\uc0c1 \uc9c4\uc815\ud55c 1:1 \ub9c8\ucf00\ud305\uc774 \uc544\ub2cc \uc774\uc720 | KR - Criteo","description":"\ub9de\ucda4\ud654\ub294 \uc774\uc81c \uad11\uace0\uc5d0\uc11c \ubc18\ub4dc\uc2dc \ud544\uc694\ud55c \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucd08\uad00\ub828\uc131\uc774 \uc5b4\ub5bb\uac8c \uad11\uace0\ub97c \ud55c \ucc28\uc6d0 \ub354 \ub04c\uc5b4 \uc62c\ub824\uc8fc\uba70 \uc0c8\ub85c\uc6b4 \uae30\ub300\uce58\ub97c \uc124\uc815\ud574\uc8fc\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/","og_locale":"ko_KR","og_type":"article","og_title":"\ub9de\ucda4\ud654\uac00 \uc774\uc81c \ub354 \uc774\uc0c1 \uc9c4\uc815\ud55c 1:1 \ub9c8\ucf00\ud305\uc774 \uc544\ub2cc \uc774\uc720 | KR - Criteo","og_description":"\ub9de\ucda4\ud654\ub294 \uc774\uc81c \uad11\uace0\uc5d0\uc11c \ubc18\ub4dc\uc2dc \ud544\uc694\ud55c \uc694\uc18c\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucd08\uad00\ub828\uc131\uc774 \uc5b4\ub5bb\uac8c \uad11\uace0\ub97c \ud55c \ucc28\uc6d0 \ub354 \ub04c\uc5b4 \uc62c\ub824\uc8fc\uba70 \uc0c8\ub85c\uc6b4 \uae30\ub300\uce58\ub97c \uc124\uc815\ud574\uc8fc\uace0 \uc788\ub294\uc9c0 \uc54c\uc544\ubcf4\uc2ed\uc2dc\uc624.","og_url":"https:\/\/www.criteo.com\/kr\/blog\/\ub9de\ucda4\ud654\uac00-\uc774\uc81c-\ub354-\uc774\uc0c1-\uc9c4\uc815\ud55c-11-\ub9c8\ucf00\ud305\uc774-\uc544\ub2cc-\uc774\uc720\/","og_site_name":"KR - Criteo","article_published_time":"2019-06-17T14:08:20+00:00","article_modified_time":"2019-06-18T13:57:37+00:00","og_image":[{"width":1200,"height":771,"url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/Screen-Shot-2019-05-15-at-12.19.23-PM.png","type":"image\/png"}],"author":"Tanitra Partivit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tanitra Partivit"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/#article","isPartOf":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/"},"author":{"name":"Tanitra Partivit","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc"},"headline":"\ub9de\ucda4\ud654\uac00 \uc774\uc81c \ub354 \uc774\uc0c1 \uc9c4\uc815\ud55c 1:1 \ub9c8\ucf00\ud305\uc774 \uc544\ub2cc \uc774\uc720","datePublished":"2019-06-17T14:08:20+00:00","dateModified":"2019-06-18T13:57:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/"},"wordCount":15,"publisher":{"@id":"https:\/\/www.criteo.com\/kr\/#organization"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/#primaryimage"},"thumbnailUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/Screen-Shot-2019-05-15-at-12.19.23-PM.png","keywords":["AI","data","hyper-relevance","personalization"],"articleSection":["\ucee4\uba38\uc2a4 \ubbf8\ub514\uc5b4(Commerce Media)","\ud2b8\ub80c\ub4dc \ubc0f \uc778\uc0ac\uc774\ud2b8"],"inLanguage":"ko-KR"},{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/#primaryimage","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/Screen-Shot-2019-05-15-at-12.19.23-PM.png","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/06\/Screen-Shot-2019-05-15-at-12.19.23-PM.png","width":1200,"height":771},{"@type":"BreadcrumbList","@id":"https:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.criteo.com\/kr\/"},{"@type":"ListItem","position":2,"name":"\ub9de\ucda4\ud654\uac00 \uc774\uc81c \ub354 \uc774\uc0c1 \uc9c4\uc815\ud55c 1:1 \ub9c8\ucf00\ud305\uc774 \uc544\ub2cc \uc774\uc720"}]},{"@type":"Organization","@id":"https:\/\/www.criteo.com\/kr\/#organization","name":"Criteo","alternateName":"Criteo corp","url":"https:\/\/www.criteo.com\/kr\/","logo":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/","url":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","contentUrl":"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2024\/02\/Criteo-Logo.svg","width":118,"height":24,"caption":"Criteo"},"image":{"@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/56ebbdb4ce68f29e0a374b2c58bf74dc","name":"Tanitra Partivit","image":{"@type":"ImageObject","inLanguage":"ko-KR","@id":"https:\/\/www.criteo.com\/kr\/#\/schema\/person\/image\/c465c6682471bfd7b9cfab364694fbe4","url":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d584a7a43777167bb03e5be607668990742fdcf196ebc931e8816d1ce7f5556?s=96&d=mm&r=g","caption":"Tanitra Partivit"},"url":"https:\/\/www.criteo.com\/kr\/blog\/author\/tanitra\/"}]}},"_links":{"self":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/10312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/comments?post=10312"}],"version-history":[{"count":11,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/10312\/revisions"}],"predecessor-version":[{"id":10342,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/posts\/10312\/revisions\/10342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media\/10317"}],"wp:attachment":[{"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/media?parent=10312"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/categories?post=10312"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.criteo.com\/kr\/wp-json\/wp\/v2\/coauthors?post=10312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}