{"id":10447,"date":"2019-07-06T07:15:29","date_gmt":"2019-07-06T07:15:29","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/gen-z-travel-loyalty\/"},"modified":"2020-08-26T17:35:39","modified_gmt":"2020-08-26T17:35:39","slug":"z-%ec%84%b8%eb%8c%80-%ec%97%ac%ed%96%89%ea%b3%bc-%eb%a1%9c%ec%97%b4%ed%8b%b0-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%a8-%ea%b0%84%ec%9d%98-%ea%b0%84%ea%b7%b9","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/z-%ec%84%b8%eb%8c%80-%ec%97%ac%ed%96%89%ea%b3%bc-%eb%a1%9c%ec%97%b4%ed%8b%b0-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%a8-%ea%b0%84%ec%9d%98-%ea%b0%84%ea%b7%b9\/","title":{"rendered":"[\uc5f0\uad6c\uc870\uc0ac] Z \uc138\ub300: \uc5ec\ud589\uacfc \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \uac04\uc758 \uac04\uadf9"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uadfc \uc804 \uc138\uacc4 4,000\uba85\uc758 \uc5ec\ud589\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \u201c<a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/kr_Sheet-Travel-Loyalty-KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\uae00\ub85c\ubc8c \uc5ec\ud589 &amp; \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8(Global Travel &amp; Loyalty Programs)<\/a>\u201d \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec, \uae30\uc5c5\uc774 \uc7a0\uc7ac\uace0\uac1d\ub4e4\uc5d0\uac8c \uc5b4\ub5bb\uac8c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ub3c4\ub2ec\ud558\uace0 \uc774\ub4e4\uc758 \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud560 \uc218 \uc788\ub294\uc9c0 \uc54c\uc544\ubd24\uc2b5\ub2c8\ub2e4.<\/p>\n<p><!--more--><\/p>\n<p>Z \uc138\ub300\uc5d0 \uad00\ud574 \ud765\ubbf8\ub85c\uc6b4 \uacb0\uacfc\uac00 \ub098\uc654\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc744 \ubd84\uc11d\ud574\ubcf8 \uacb0\uacfc, Z \uc138\ub300\uc5d0\uac8c\ub294 \ud68d\uc77c\uc801\uc778 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \ud6a8\uacfc\uac00 \uc5c6\ub2e4\ub294 \uc0ac\uc2e4\uc774 \ub4dc\ub7ec\ub0ac\uc2b5\ub2c8\ub2e4. \ud3ec\uc778\ud2b8\ub97c \uc801\ub9bd\ud558\ub294 \uac83 \uc678\uc5d0\ub3c4, Z \uc138\ub300\ub294 \ud2b9\uc815 \ub2c8\uc988\uc640 \uc608\uc57d \uc5ec\uc815\uc5d0 \ub9de\uac8c \ub9de\ucda4\ud654\ub41c \uc5ec\ud589 \ub9ac\uc6cc\ub4dc\ub97c \ucc3e\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uc9c0 \uc54a\uc740 \uacbd\uc6b0, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc740 \uacbd\uc6b0\uac00 \ub9ce\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uac04\ub2e8\ud788 \ub9d0\ud574, Z \uc138\ub300\ub294 VIP \uc6b0\ub300\uac00 \uc544\ub2c8\ub77c \ud6cc\ub96d\ud55c \uacbd\ud5d8\uc744 \uc6d0\ud569\ub2c8\ub2e4.<\/p>\n<p>Z \uc138\ub300\uc758 \uc5ec\ud589 \ucda9\uc131\ub3c4\uc640 \uad00\ub828\ud574 \ubc1c\uacac\ub41c \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>Z <\/strong><strong>\uc138\ub300\uc5d0\uac8c<\/strong> <strong>\uc5ec\ud589<\/strong> <strong>\ub85c\uc5f4\ud2f0<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8\uc740<\/strong> <strong>\uadf8\ub2e4\uc9c0<\/strong> <strong>\ud6a8\uacfc\uac00<\/strong> <strong>\uc5c6\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc870\uc0ac\uacb0\uacfc\uc5d0 \ub530\ub974\uba74, \uc804 \uc138\uacc4 Z \uc138\ub300 \uc751\ub2f5\uc790(15-24\uc138) \uc911, \uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud55c \uc751\ub2f5\uc790\ub294 25%\uc5d0 \ubd88\uacfc\ud588\uc2b5\ub2c8\ub2e4. \uac70\uc758 \uc808\ubc18(46%)\uc774 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud558\ub294 \uac83\uc744 \uc885\uc885 \uc78a\uc5b4\ubc84\ub9b0\ub2e4\uace0 \ub300\ub2f5\ud588\uace0, 45%\ub294 \uc774\uba54\uc77c\uc774 \uc9c0\ub098\uce58\uac8c \ub9ce\uc774 \uc640\uc11c \ub54c\ub85c \uc218\uc2e0 \uac70\ubd80\ub97c \uc120\ud0dd\ud55c\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ub514\uc9c0\ud138\uc5d0 \uc775\uc219\ud55c Z \uc138\ub300\ub294 \ub9de\ucda4\ud654\ub97c \uc9c0\uc6d0\ud558\ub294 \ub370\uc774\ud130\uc640 \uae30\uc220\uc758 \uc800\ub825\uc5d0 \ub300\ud574 \uc54c\uace0 \uc788\uc73c\uba70, \uac1c\ubcc4\ud654\ub41c \uc624\ud37c\uc640 \uc790\uc2e0\uc5d0\uac8c <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%eb%a7%9e%ec%b6%a4%ed%99%94%ea%b0%80-%ec%9d%b4%ec%a0%9c-%eb%8d%94-%ec%9d%b4%ec%83%81-%ec%a7%84%ec%a0%95%ed%95%9c-11-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4-%ec%95%84%eb%8b%8c-%ec%9d%b4%ec%9c%a0\/\">\ub9de\ucda4\ud654\ub41c \ucf58\ud150\uce20<\/a>\ub97c \uae30\ub300\ud569\ub2c8\ub2e4. \uc5ec\ud589 \uc608\uc57d \uc5ec\uc815\uc758 \ubaa8\ub4e0 \uc9c0\uc810\uc5d0\uc11c <a href=\"http:\/\/www.criteo.com\/kr\/blog\/ai-%ea%b8%b0%eb%b0%98-%ea%b4%91%ea%b3%a0-%eb%a7%9e%ec%b6%a4%ed%99%94%ec%97%90%ec%84%9c-%ec%b4%88%ea%b4%80%eb%a0%a8%ec%84%b1%ea%b9%8c%ec%a7%80\/\">\uad00\ub828\uc131 \uc788\ub294 \uad11\uace0<\/a>\ub97c \uc81c\uacf5\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\uc744 \ud574\ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10448 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/coconut-trees-couple-daylight-2174656.jpg\" alt=\"gen z travel loyalty\" width=\"1200\" height=\"800\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/coconut-trees-couple-daylight-2174656.jpg 1200w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/coconut-trees-couple-daylight-2174656-300x200.jpg 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/coconut-trees-couple-daylight-2174656-768x512.jpg 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/coconut-trees-couple-daylight-2174656-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Z \uc138\ub300\uac00 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\uc744 \ud55c\ub2e4\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694? \ubaa8\ub4e0 \uc0c1\ud638\uc791\uc6a9\uc744 \uac00\uce58\uc788\ub294 \uac83\uc73c\ub85c \ub9cc\ub4e4\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>Z <\/strong><strong>\uc138\ub300\uc758<\/strong> <strong>\ucda9\uc131\ub3c4\ub294<\/strong> <strong>\ud560\uc778<\/strong> <strong>\ud61c\ud0dd<\/strong> <strong>\uadf8<\/strong> <strong>\uc774\uc0c1\uc5d0<\/strong> <strong>\ub2ec\ub824<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud55c <a href=\"http:\/\/www.criteo.com\/kr\/blog\/millennial-vs-gen-z-fashion\/\">Z \uc138\ub300<\/a>\ub294 4\ubd84\uc758 1\uc5d0 \ubd88\uacfc\ud558\uc9c0\ub9cc, \uac00\uc785\uc744 \ud55c \uace0\uac1d\uc740 \ud61c\ud0dd\uc744 \uc801\uadf9 \ud65c\uc6a9\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>78%\ub294 \ud560\uc778 \uc774\uc678\uc758 \ud61c\ud0dd\uc744 \ud568\uaed8 \uc81c\uacf5\ud558\ub294 \uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \uc120\ud638\ud55c\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>75%\ub294 \ubb34\ub8cc \uc704\ud0c1 \uc218\ud558\ubb3c, \ubb34\ub8cc \ud504\ub9ac\ubbf8\uc5c4 \uc88c\uc11d \uc120\ud0dd, \ub354 \ub098\uc740 \uace0\uac1d \uc11c\ube44\uc2a4 \uac19\uc740 \ud61c\ud0dd\uc774 \uc911\uc694\ud558\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/li>\n<li>70%\ub294 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \ud2b9\uc815 \ud56d\uacf5\uc0ac\ub098 \ud638\ud154 \ube0c\ub79c\ub4dc\ub97c \uc120\ud0dd\ud558\ub294 \uc8fc\uc694 \uc774\uc720 \uc911 \ud558\ub098\ub77c\uace0 \ub9d0\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>Z \uc138\ub300\uc5d0\uac8c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ub354 \ub9e4\ub825\uc801\uc73c\ub85c \ub9cc\ub4e4\uae30 \uc704\ud574, \ub354 \ub098\uc740 \uace0\uac1d \uacbd\ud5d8\uacfc \uad00\ub828\ub41c \uc778\uc13c\ud2f0\ube0c\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4. \ucd94\uac00\uc801\uc778 \ud3b8\uc758\ub098 \uc11c\ube44\uc2a4\ub294 \uadf8 \ud61c\ud0dd\uc774 \uc65c \uc720\uc6a9\ud55c\uc9c0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uacbd\uc6b0\uc5d0\ub9cc \uc80a\uc740\uce35 \uace0\uac1d\uc5d0\uac8c \uc5b4\ud544\ud560 \uc218\ub294 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>Z \uc138\ub300 \uace0\uac1d\uc758 \uc808\ubc18 \uc815\ub3c4\ub294 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud55c \uc0ac\uc2e4\uc870\ucc28 \uae30\uc5b5\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ud3ec\uc778\ud2b8\ub97c \uc0ac\uc6a9\ud558\uace0 \ub610 \uc5b4\ub514\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294\uc9c0\ub97c \uc0c1\uae30\uc2dc\ucf1c \uc8fc\ub294 \uc77c\uc740 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \uac83 \ub9cc\ud07c\uc774\ub098 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<h3><strong>Z <\/strong><strong>\uc138\ub300\uc758<\/strong> <strong>\uc5ec\ud589<\/strong> <strong>\ucda9\uc131\ub3c4\uac00<\/strong> <strong>\uc81c\uacf5\ud558\ub294<\/strong> <strong>\uae30\ud68c\ub294<\/strong> <strong>\uc5c4\uccad\ub0a9\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>Z \uc138\ub300\uc758 \uc808\ubc18 \uc774\uc0c1(52%)\uc774 2019\ub144\uc5d0\ub294 2018\ub144 \ubcf4\ub2e4 \uc5ec\ud589\uc5d0 \ub354 \ub9ce\uc740 \uc9c0\ucd9c\uc744 \ud560 \uc608\uc815\uc785\ub2c8\ub2e4. \ub2e4\ub978 \uc5f0\ub839\uce35\ubcf4\ub2e4 \ud6e8\uc52c \ub192\uc740 \uc218\uce58\uc785\ub2c8\ub2e4. \uc804 \uc138\uacc4 \uc778\uad6c\uc758 24%\uc5d0 \ud574\ub2f9\ud558\uba70 1,430\uc5b5 \ub2ec\ub7ec\uc758 \uc9c1\uc811 \uad6c\ub9e4\ub825\uacfc 6,000\uc5b5\uc758 \uac04\uc811 \uad6c\ub9e4\ub825\uc744 \ubcf4\uc720\ud55c Z \uc138\ub300\ub294 \uacb0\ucf54 \uac04\uacfc\ud560 \uc218 \uc5c6\ub294 \uc5f0\ub839\uce35\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ub2e4 \uc5ed\ub3d9\uc801\uc778 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \uac1c\ubc1c\ud558\uc5ec \uac01 \uace0\uac1d\uce35 \ubcc4\ub85c \ub2e4\ub978 \uc720\ud615\uc758 \ub9ac\uc6cc\ub4dc(\uacbd\ud5d8\uc5d0 \ud3ec\uc778\ud2b8 \uc0ac\uc6a9)\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uc5ec\ud589 \uacf5\uae09\uc5c5\uccb4\ub4e4\uc740 Z \uc138\ub300 \uc5ec\ud589\uc790\ub4e4\uc744 \uc704\ud574 \uae30\uc5b5\uc5d0 \ub0a8\uc744 \uac00\uce58\ub97c \uc0dd\uc131\ud560 \uc218 \uc788\uc744 \uac83\uc774\uace0, \uc774\ub294 \uad81\uadf9\uc801\uc73c\ub85c \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud55c \uc774\ub4e4\uc758 \uc9c0\ucd9c\uacfc \uc5f0\uacc4\uac10\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \uc904 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/eBook-Smart-Marketers-Guide-to-Customer-Loyalty-KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10647 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/19_Blog_CTA-Buttons_BlogCTA-SMG-CustomerLoyalty-kr.png\" alt=\"eBOOK \uc2a4\ub9c8\ud2b8\ud55c \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uace0\uac1d \ucda9\uc131\ub3c4 \uac00\uc774\ub4dc\" width=\"600\" height=\"151\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/19_Blog_CTA-Buttons_BlogCTA-SMG-CustomerLoyalty-kr.png 600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/19_Blog_CTA-Buttons_BlogCTA-SMG-CustomerLoyalty-kr-300x76.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><em>\ucd9c\ucc98: Criteo Travel Study, 2019\ub144 5~6\uc6d4, N=4117.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uadfc \uc804 \uc138\uacc4 4,000\uba85\uc758 \uc5ec\ud589\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \u201c\uae00\ub85c\ubc8c \uc5ec\ud589 &amp; \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8(Global Travel &amp; Loyalty Programs)\u201d \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec, \uae30\uc5c5\uc774 \uc7a0\uc7ac\uace0\uac1d\ub4e4\uc5d0\uac8c \uc5b4\ub5bb\uac8c \ubcf4\ub2e4 \ud6a8\uacfc\uc801\uc73c\ub85c \ub3c4\ub2ec\ud558\uace0 \uc774\ub4e4\uc758 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