{"id":10453,"date":"2019-07-08T07:44:41","date_gmt":"2019-07-08T07:44:41","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/travel-loyalty-trends\/"},"modified":"2020-08-26T17:37:18","modified_gmt":"2020-08-26T17:37:18","slug":"%ec%97%ac%ed%96%89-%ec%b6%a9%ec%84%b1%eb%8f%84-%ec%b6%94%ec%84%b8","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%97%ac%ed%96%89-%ec%b6%a9%ec%84%b1%eb%8f%84-%ec%b6%94%ec%84%b8\/","title":{"rendered":"[\uc5f0\uad6c\uc870\uc0ac] \uc5ec\ud589\uc0b0\uc5c5\uc5d0\uc11c\uc758 \uace0\uac1d \ucda9\uc131\ub3c4\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \ud575\uc2ec \uc0ac\ud56d"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc5ec\ud589 \ubd84\uc57c\uc5d0\uc11c\ub294 \ubb34\uc5c7\uc774 \uace0\uac1d\uc744 \ucda9\uc131 \uace0\uac1d\uc744 \ub9cc\ub4e4\uc5b4\uc904\uae4c\uc694? \uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \uc815\ub9d0 \ud6a8\uacfc\uac00 \uc788\uc744\uae4c\uc694? \ud06c\ub9ac\ud14c\uc624\ub294 \uc5b4\ub5a4 \uc694\uc18c\ub4e4\uc774 \uace0\uac1d\ub4e4\ub85c \ud558\uc5ec\uae08 \ud2b9\uc815 \uacf5\uae09\uc5c5\uccb4\ub97c \ub2e4\uc2dc \uc774\uc6a9\ud558\uac8c (\ub610\ub294 \ub5a0\ub098\uac8c) \ub9cc\ub4dc\ub294\uc9c0 \uc54c\uace0 \uc2f6\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc804 \uc138\uacc4 4,000\uc5ec \uba85\uc758 \uc5ec\ud589\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \ucd5c\uadfc \u201c<a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/08\/Travel-Loyalty-Slides_KR_FINAL_08192019.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\uae00\ub85c\ubc8c \uc5ec\ud589 &amp; \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8(Global Travel &amp; Loyalty Programs)<\/a>\u201d \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4.* \uc8fc\uc694 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<h3><strong>1. <\/strong><strong>\uc5ec\ud589<\/strong> <strong>\ub85c\uc5f4\ud2f0<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8\uc740<\/strong> <strong>\ud6a8\uacfc\uac00 <\/strong><strong>\uc788\uc2b5<\/strong><strong>\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc804\uccb4\uc801\uc73c\ub85c, \uc804 \uc138\uacc4\uc758 \uc751\ub2f5\uc790\ub4e4\uc740 \uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \ub300\ub2e8\ud788 \ub9cc\uc871\ud569\ub2c8\ub2e4. 82%\ub294 \uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \uc801\uadf9 \ud65c\uc6a9\ud55c\ub2e4\uace0 \ub300\ub2f5\ud588\uace0, 81%\ub294 \uc81c\uacf5\ub418\ub294 \ud61c\ud0dd\uc774 \uac00\uce58\uac00 \uc788\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790 4\uba85 \uc911 3\uba85(76%)\uc740 \ud56d\uacf5\uc0ac \ub9c8\uc77c\ub9ac\uc9c0\uc640 \ud638\ud154 \ud3ec\uc778\ud2b8\ub85c \uc5bb\ub294 \uac00\uce58\uc5d0 \ub300\ud574 \uc798 \uc774\ud574\ud558\uace0 \uc788\uc5c8\uace0, 72%\ub294 \ud560\uc778 \uc774\uc678\uc5d0 \uc81c\uacf5\ub418\ub294 \ud61c\ud0dd\ub4e4\uc744 \ub204\ub9ac\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. (\ubb34\ub8cc \ud56d\uacf5\uad8c\/\uc219\ubc15 \ud61c\ud0dd\uc774 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \uac00\uc785\ud558\ub294 \uc8fc\ub41c \uc774\uc720\ub77c\uace0 \ub300\ub2f5\ud55c \uc751\ub2f5\uc790\uac00 73%\ub098 \ub429\ub2c8\ub2e4.)<\/p>\n<p>\uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \uc5b4\ub290 \uc815\ub3c4 \ud6a8\uacfc\uac00 \uc788\uc9c0\ub9cc(79%\uc758 \uc751\ub2f5\uc790\ub4e4\uc740 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \ud2b9\uc815 \ud56d\uacf5\uc0ac\ub098 \ud638\ud154 \ube0c\ub79c\ub4dc\ub97c \uc120\ud0dd\ud558\ub294 \uc8fc\uc694 \uc774\uc720\ub85c \uaf3d\uc74c), \ubb38\uc81c\uac00 \uc544\uc8fc \uc5c6\uc9c4 \uc54a\uc2b5\ub2c8\ub2e4. 4\uba85 \uc911 1\uba85 \uc774\uc0c1(27%)\uc774 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud558\ub294 \uac83\uc744 \uc885\uc885 \uc78a\uc5b4\ubc84\ub9b0\ub2e4\uace0 \ub300\ub2f5\ud588\uace0, 28%\ub294 \uc774\uba54\uc77c\uc774 \uc9c0\ub098\uce58\uac8c \ub9ce\uc774 \uc640\uc11c \ub54c\ub85c \uc218\uc2e0 \uac70\ubd80\ub97c \uc120\ud0dd\ud55c\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. <\/strong><strong>\uc80a\uc740\uce35\uc740<\/strong> <strong>\uc5ec\ud589<\/strong> <strong>\ub85c\uc5f4\ud2f0\uc5d0<\/strong> <strong>\ub300\ud574<\/strong><strong> (<\/strong><strong>\uc544\uc9c1\uc740<\/strong><strong>) <\/strong><strong>\ubcc4\ub85c<\/strong> <strong>\uc0dd\uac01\uc744<\/strong> <strong>\ud558\uc9c0<\/strong> <strong>\uc54a\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>15~24\uc138\uc758 \uc751\ub2f5\uc790 \uc911\uc5d0\uc11c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8(\ud56d\uacf5\uc0ac\/\ud638\ud154\/\uc5f4\ucc28)\uc5d0 \uac00\uc785\ud55c \uc751\ub2f5\uc790\ub294 25% \ubfd0\uc785\ub2c8\ub2e4. 65\uc138 \uc774\uc0c1 \uc5f0\ub839\uce35\uc758 \uacbd\uc6b0 43%\uac00 \uac00\uc785\ud55c \uac83\uacfc\ub294 \ube44\uad50\uac00 \ub429\ub2c8\ub2e4. \uac70\uc758 \uc808\ubc18 \uc815\ub3c4\uc758 \uc751\ub2f5\uc790\ub4e4\uc774 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud558\ub294 \uac83\uc744 \uc78a\uc5b4\ubc84\ub824 \ud61c\ud0dd\uc744 \ubcf4\uc9c0 \ubabb\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ubc00\ub808\ub2c8\uc5bc \uc138\ub300\uc640 Z\uc138\ub300\uc758 \uacbd\uc6b0, \uae30\uc874\uc758 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c\ub294 \uc774\uc81c \ub354 \uc774\uc0c1 \ucda9\ubd84\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uc774\ubc88 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc774 \uc138\ub300\ub4e4(\uadf8\ub9ac\uace0 \ub2e4\ub978 \ub9ce\uc740 \uc774\ub4e4)\uc758 \uacbd\uc6b0, \uace0\uac1d \ucda9\uc131\ub3c4\uac00 \uac00\uaca9\uc5d0\ub9cc \ub2ec\ub824 \uc788\ub2e4\uace0 \ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. <\/strong><strong>\ubc00\ub808\ub2c8\uc5bc<\/strong> <strong>\uc138\ub300\uc640<\/strong><strong> Z<\/strong><strong>\uc138\ub300\uc5d0<\/strong> <strong>\uac00\uc7a5<\/strong> <strong>\ud070<\/strong> <strong>\uae30\ud68c\uac00<\/strong> <strong>\uc874\uc7ac\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc124\ubb38\uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \uc751\ub2f5\uc790\ub4e4 \uc911, 15~34\uc138 \uc5f0\ub839\uce35\uc758 \uc751\ub2f5\uc790\ub4e4\uc740 \uc5ec\ud589 \uc608\uc0b0\uc744 \ub300\ud3ed \uc99d\uac00\ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, \ub9ce\uc740 \uace0\uac1d\uc774 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud558\uc9c0 \uc54a\uc558\uac70\ub098, \uac00\uc785\uc744 \ud574\ub193\uace0\ub3c4 \uac00\uc785\ud588\ub294\uc9c0 \ubaa8\ub978\ub2e4 \ud560\uc9c0\ub77c\ub3c4, \uc774 \uc5f0\ub839\uce35\uc740 \ubaa8\ub4e0 \uc5ec\ud589\uc5c5\uccb4\uc5d0\uac8c \uc131\uc7a5\uc758 \uc5ec\uc9c0\uac00 \ud070 \ud575\uc2ec \uace0\uac1d\uce35\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10930\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Travel-Loyalty-Slides_KR_FINAL_08192019.png\" alt=\"\" width=\"1136\" height=\"692\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Travel-Loyalty-Slides_KR_FINAL_08192019.png 1136w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Travel-Loyalty-Slides_KR_FINAL_08192019-300x183.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Travel-Loyalty-Slides_KR_FINAL_08192019-768x468.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Travel-Loyalty-Slides_KR_FINAL_08192019-1024x624.png 1024w\" sizes=\"auto, (max-width: 1136px) 100vw, 1136px\" \/><\/p>\n<p>\ub9e4\ucd9c\uc744 \ud5a5\uc0c1\ud558\ub824\uba74, \uc5ec\ud589\uc0ac\ub4e4\uc740 \uae30\uc874\uc758 \ud560\uc778 \ud61c\ud0dd\uc774\ub098 \uc88b\uc740 \ub51c \uc774\uc678\uc5d0\ub3c4 \uc18c\ube44\uc790\ub4e4\uc744 \uc778\uac8c\uc774\uc9c0\uc2dc\ud0ac \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \ubc29\ubc95\uc744 \ubaa8\uc0c9\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2dd\uc0ac\uad8c\uc774\ub098 \uc88c\uc11d \uc5c5\ub370\uc774\ud2b8 \ub4f1\uc758 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc740 \ud55c \uc2dc\uc98c\uc758 \ub9e4\ucd9c\uc744 \uc99d\uac00\uc2dc\ud0a4\ub294\ub370\ub294 \ub3c4\uc6c0\uc774 \ub420 \uc9c0 \ubaa8\ub974\uc9c0\ub9cc, \uc7a5\uae30\uc801\uc778 \uad00\uc810\uc5d0\uc11c \ucda9\uc131 \uace0\uac1d\uc744 \ub9cc\ub4e4\ub824\uba74 \uadf8 \uc774\uc0c1\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. <\/strong><strong>\uc5ec\ud589<\/strong> <strong>\ucda9\uc131\ub3c4\ub294<\/strong> <strong>\uc9c0\uc5ed\ub9c8\ub2e4<\/strong> <strong>\ucc28\uc774\uac00<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uacfc \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub294 \uc9c0\uc5ed\uc5d0 \ub530\ub77c \uc544\uc8fc \ub2e4\ub978 \uc758\ubbf8\ub97c \uac00\uc9d1\ub2c8\ub2e4. \uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \uc2dc\uc7a5 \ubcf4\uae09\uc728\ub3c4 \ud070 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ubbf8\uad6d<\/strong> <strong>\uace0\uac1d\ub4e4\uc740<\/strong> <strong>\ub85c\uc5f4\ud2f0<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8\uc744<\/strong> <strong>\uc0ac\ub791\ud569\ub2c8\ub2e4<\/strong><strong>. <\/strong>\n<ul>\n<li>\ubbf8\uad6d \uc751\ub2f5\uc790\ub4e4\uc758 46%\ub294 \uc801\uc5b4\ub3c4 \ud55c \uac1c \uc774\uc0c1\uc758 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uad6d\uc758 \uacbd\uc6b0, \uc774 \uc218\uce58\ub294 23%\ub85c \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4. \uc774\uc678\uc5d0\ub3c4, \uc5f0\uac04 \uc218\uc785\uc774 2\ub9cc \ubd88 \uc774\ud558\uc778 \ubbf8\uad6d \uc751\ub2f5\uc790\ub4e4 \uc911 24%\ub294 \uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uad6d \uc800\uc18c\ub4dd\uce35\uc758 \uacbd\uc6b0, \uc774 \uc218\uce58\ub294 13%\ub85c \ub0ae\uc544\uc9d1\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\uc544\uc2dc\uc544<\/strong> <strong>\ud0dc\ud3c9\uc591<\/strong> <strong>\uc9c0\uc5ed\uc758<\/strong> <strong>\uacbd\uc6b0<\/strong><strong>, <\/strong><strong>\uc80a\uc740\uce35<\/strong> <strong>\uace0\uac1d\ub4e4\uc774<\/strong> <strong>\ub85c\uc5f4\ud2f0<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8\uc5d0<\/strong> <strong>\ub354<\/strong> <strong>\uac00\uc785\uc744<\/strong> <strong>\ud558\ub294<\/strong> <strong>\ud3b8\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong>\n<ul>\n<li>\uc774 \uc9c0\uc5ed\uc758 \uacbd\uc6b0, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 \uc80a\uc740\uce35\uc5d0\uc11c \ub354 \uc778\uae30\uac00 \uc788\uc2b5\ub2c8\ub2e4. 15~34\uc138\uc758 \uc751\ub2f5\uc790 84%\ub294 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \uc88b\uc544\ud569\ub2c8\ub2e4. 65\uc138 \uc774\uc0c1\uc758 \uacbd\uc6b0\ub294 79%\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\uc720\ub7fd\uc5d0\uc11c\ub294<\/strong> <strong>\uc911\uc7a5\ub144\uce35\uc774<\/strong> <strong>\ub85c\uc5f4\ud2f0<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8\uc744<\/strong> <strong>\uc88b\uc544\ud569\ub2c8\ub2e4<\/strong><strong>. <\/strong>\n<ul>\n<li>\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \uc80a\uc740\uce35\uc5d0\uc11c \uc778\uae30\uac00 \ub35c\ud55c \uac83\uc740 \uc0ac\uc2e4\uc774\uc9c0\ub9cc (\uc601\uad6d\uc758 \uacbd\uc6b0, 15~34\uc138 \uc5f0\ub839\uce35\uc758 16%\ub9cc \uac00\uc785), \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 50~64\uc138 \uc5f0\ub839\uce35\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4\ub97c \ucc3e\uc558\uc2b5\ub2c8\ub2e4.(\uc601\uad6d \uc5ec\ud589\uc790\ub4e4 \uc911 89%\uac00 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \uac00\uc785)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><strong>5. <\/strong><strong>\uc0ac\uc6a9\uc790<\/strong> <strong>\uce5c\ud654\uc131\uc774<\/strong> <strong>\ucda9\uc131\ub3c4\ub97c<\/strong> <strong>\ud5a5\uc0c1\uc2dc\ucf1c<\/strong> <strong>\uc90d\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \uc131\uacf5 \uc5ec\ubd80\ub294 \ub51c\uc774 \uc544\ub2c8\ub77c \ud504\ub85c\uadf8\ub7a8\uc744 \uc5bc\ub9c8\ub098 \uc27d\uace0 \ud3b8\ub9ac\ud558\uac8c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294\uac00\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\ud56d\uacf5\uc0ac, \ud638\ud154 \ub610\ub294 \uae30\ucc28\uc5ed\uc5d0\uc11c \uc9c1\uc811 \uc608\uc57d\ud558\ub294 \uacbd\uc6b0, \uc751\ub2f5\uc790\ub4e4\uc774 \uac00\uc7a5 \uc911\uc694\ud558\ub2e4\uace0 \uaf3d\uc740 \ub450 \uac00\uc9c0 \uc0ac\ud56d\uc740 \uc0ac\uc6a9\uc790 \uce5c\ud654\uc131(\uc27d\uac8c \uc0ac\uc6a9 \uac00\ub2a5)\uacfc \uc775\uc219\ud568\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \ud56d\uacf5\uc0ac\ub97c \uc608\uc57d\ud558\ub294 \uc774\uc720\ub294 \uadf8 \ud56d\uacf5\uc0ac\uc758 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \ud68c\uc6d0\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. (35% \uc218\uae0d) \uadf8\ub7ec\ub098 \ud638\ud154\uc758 \uacbd\uc6b0 \uc774\ub7ec\ud55c \uc694\uc18c\ub294 \ud6e8\uc52c \ub35c \uc911\uc694\ud574\uc838\uc11c, \ud638\ud154\uc740 26%, \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac\ub294 17%, \uc5f4\ucc28\ub294 14%\uc785\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2019<\/strong><strong>\ub144<\/strong> <strong>\uac00\uc7a5<\/strong> <strong>\ud56b\ud55c<\/strong> <strong>\ubaa9\ud45c\ub294<\/strong> <strong>\uad00\ub828\uc131\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc5ec\ud589\uc5c5\uacc4\uc758 \ubbf8\ub798\ub294 \uae30\uc874\uc758 \ud3ec\uc778\ud2b8 \uae30\ubc18 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \uadf8 \uc774\uc0c1\uc5d0 \ub2ec\ub824 \uc788\uc2b5\ub2c8\ub2e4. \ub354 \ub9ce\uc740 \uc608\uc57d\uc744 \uc720\ub3c4\ud558\uace0 \uace0\uac1d(\ud2b9\ud788 \ubc00\ub808\ub2c8\uc5bc \uc138\ub300 \ubc0f Z \uc138\ub300)\uacfc \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub824\uba74, \uc5ec\ud589 \uacf5\uae09\uc5c5\uccb4\ub4e4\uc740 \uad11\uace0\uc640 \uc774\uba54\uc77c\uc740 \ubb3c\ub860 \uae30\uc5b5\uc5d0 \ub0a8\uc744\ub9cc\ud55c \uc6d0\ud65c\ud55c \uace0\uac1d \uacbd\ud5d8\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \uad00\ub828\uc131\uc5d0 \uc6b0\uc120\uc21c\uc704\ub97c \ub450\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/eBook-Smart-Marketers-Guide-to-Customer-Loyalty-KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10647 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/19_Blog_CTA-Buttons_BlogCTA-SMG-CustomerLoyalty-kr.png\" alt=\"eBOOK \uc2a4\ub9c8\ud2b8\ud55c \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uace0\uac1d \ucda9\uc131\ub3c4 \uac00\uc774\ub4dc\" width=\"600\" height=\"151\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/19_Blog_CTA-Buttons_BlogCTA-SMG-CustomerLoyalty-kr.png 600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/19_Blog_CTA-Buttons_BlogCTA-SMG-CustomerLoyalty-kr-300x76.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><em>\ucd9c\ucc98<\/em><em>: Criteo Travel Study, 2019<\/em><em>\ub144<\/em><em> 5~6<\/em><em>\uc6d4<\/em><em>, N=4117.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc5ec\ud589 \ubd84\uc57c\uc5d0\uc11c\ub294 \ubb34\uc5c7\uc774 \uace0\uac1d\uc744 \ucda9\uc131 \uace0\uac1d\uc744 \ub9cc\ub4e4\uc5b4\uc904\uae4c\uc694? \uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \uc815\ub9d0 \ud6a8\uacfc\uac00 \uc788\uc744\uae4c\uc694? \ud06c\ub9ac\ud14c\uc624\ub294 \uc5b4\ub5a4 \uc694\uc18c\ub4e4\uc774 \uace0\uac1d\ub4e4\ub85c \ud558\uc5ec\uae08 \ud2b9\uc815 \uacf5\uae09\uc5c5\uccb4\ub97c \ub2e4\uc2dc \uc774\uc6a9\ud558\uac8c (\ub610\ub294 \ub5a0\ub098\uac8c) \ub9cc\ub4dc\ub294\uc9c0 \uc54c\uace0 \uc2f6\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uc804 \uc138\uacc4 4,000\uc5ec \uba85\uc758 \uc5ec\ud589\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \ucd5c\uadfc \u201c\uae00\ub85c\ubc8c \uc5ec\ud589 &amp; \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8(Global Travel &amp; Loyalty Programs)\u201d \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4.* \uc8fc\uc694 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. &nbsp;<\/p>\n","protected":false},"author":55,"featured_media":10456,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-10453","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[\uc5f0\uad6c\uc870\uc0ac] \uc5ec\ud589\uc0b0\uc5c5\uc5d0\uc11c\uc758 \uace0\uac1d \ucda9\uc131\ub3c4\uc5d0 \ub300\ud55c 5\uac00\uc9c0 \ud575\uc2ec \uc0ac\ud56d | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\ub294 \uc804 \uc138\uacc4 4,000\uc5ec \uba85\uc758 \uc5ec\ud589\uc790\ub4e4\uc744 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