{"id":10501,"date":"2019-07-16T20:10:11","date_gmt":"2019-07-16T20:10:11","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/christmas-marketing-forecast\/"},"modified":"2022-09-02T15:42:52","modified_gmt":"2022-09-02T15:42:52","slug":"%ed%81%ac%eb%a6%ac%ec%8a%a4%eb%a7%88%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%b8%a1","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%81%ac%eb%a6%ac%ec%8a%a4%eb%a7%88%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%98%88%ec%b8%a1\/","title":{"rendered":"[\uc5f0\uad6c \uc870\uc0ac] 2019 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc138\uc77c &#038; \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc758 3\uac00\uc9c0 \ud2b8\ub80c\ub4dc"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc5f0\ub9d0\uc740 \uc131\ud328\uac00 \uac78\ub9b0 \uc911\uc694\ud55c \uc2dc\uae30\uc785\ub2c8\ub2e4. \ud2b8\ub798\ud53d\uacfc \uc8fc\ubb38\uc744 \ud070\ud3ed\uc73c\ub85c \ud5a5\uc0c1\uc2dc\ud0a4\uaca0\ub2e4\ub294 \uae30\ub300\ub97c \uac00\uc9c0\uace0, \uae30\uc5c5\ub4e4\uc740 \uc77c\ucc0c\uac10\uce58\ubd80\ud130 \uc900\ube44\uc5d0 \ub4e4\uc5b4\uac11\ub2c8\ub2e4. \uc608\uc0b0\uc744 \uc815\ub82c\ud558\uace0 \uc5ec\ub7ec \uc804\ub7b5\ub4e4\uc744 \uace0\ub824\ud574\ubcf4\uba70 \ubaa9\ud45c\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p><!--more--><\/p>\n<p>\ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uc5f0\ub9d0\uc740 \uc131\ud328\uac00 \uac78\ub9b0 \uc911\uc694\ud55c \uc2dc\uae30\uc785\ub2c8\ub2e4. \ud2b8\ub798\ud53d\uacfc \uc8fc\ubb38\uc744 \ud070\ud3ed\uc73c\ub85c \ud5a5\uc0c1\uc2dc\ud0a4\uaca0\ub2e4\ub294 \uae30\ub300\ub97c \uac00\uc9c0\uace0, \uae30\uc5c5\ub4e4\uc740 \uc77c\ucc0c\uac10\uce58\ubd80\ud130 \uc900\ube44\uc5d0 \ub4e4\uc5b4\uac11\ub2c8\ub2e4. \uc608\uc0b0\uc744 \uc815\ub82c\ud558\uace0 \uc5ec\ub7ec \uc804\ub7b5\ub4e4\uc744 \uace0\ub824\ud574\ubcf4\uba70 \ubaa9\ud45c\ub97c \uc124\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ub9c8\ucf00\ud130\ub4e4\uc774 2019\ub144\uc774 \uc131\uacf5\uc801\uc778 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc774 \ub420 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud558\ub294\uc9c0, \ub610 \uadf8\uc5d0 \ub530\ub77c \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc744 \uc870\uc815\ud560 \uac83\uc778\uc9c0 \uad81\uae08\ud574\uc84c\uc2b5\ub2c8\ub2e4. \ubbf8\uad6d, \uc601\uad6d \ubc0f \ud504\ub791\uc2a4\uc758 \ub9c8\ucf00\ud130 289\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc774 \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec 2019 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0 \ub300\ud55c \uc804\ub9dd\uacfc \uacc4\ud68d\uc5d0 \ub300\ud574 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \ub300\ub2f5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n<h3>1. \ub9c8\ucf00\ud130\ub4e4\uc740 2019\ub144 \ud640\ub9ac\ub370\uc774\uc758 \uc804\ub9dd\uc774 \ubc1d\ub2e4\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/h3>\n<p>\uac70\uc758 \uc808\ubc18\uc5d0 \uac00\uae4c\uc6b4 \uc751\ub2f5\uc790\ub4e4\uc774 \uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc740 \uc791\ub144\ubcf4\ub2e4 \ub9e4\ucd9c\uc774 \ub354 \ub192\uc744 \uac83\uc73c\ub85c \uae30\ub300\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uad6c\uccb4\uc801\uc73c\ub85c \ubcf4\uba74, \ud504\ub791\uc2a4\uac00 50%, \uc601\uad6d\uc774 45%, \ubbf8\uad6d\uc740 48%\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10502\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/holiday-sales-growth.png\" alt=\"\" width=\"1200\" height=\"604\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/holiday-sales-growth.png 1200w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/holiday-sales-growth-300x151.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/holiday-sales-growth-768x387.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/holiday-sales-growth-1024x515.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\ud504\ub791\uc2a4\uc758 \uacbd\uc6b0, \uc774\ub7ec\ud55c \ub099\uad00\uc740 <a href=\"https:\/\/www.criteo.com\/blog\/black-friday-momentum-in-europe\/\">\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uac00 \ubbf8\uad6d \uc774\uc678\uc758 \uc9c0\uc5ed\uc5d0\uc11c \uafb8\uc900\ud788 \uc0c1\uc2b9\uac00\ub3c4\ub97c \ub2ec\ub9ac\uace0 \uc788\ub2e4<\/a>\ub294 \uc0ac\uc2e4\uc5d0\uc11c \uc77c\ubd80 \uae30\uc778\ud569\ub2c8\ub2e4. \uc624\ub298\ub0a0, \ud504\ub791\uc2a4\uc758 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ub294 \ud55c \ud574\uc5d0 \uac00\uc7a5 \uae30\ub300\ub97c \ubaa8\uc73c\ub294 \uc138\uc77c \uc774\ubca4\ud2b8\uc600\ub358 \uaca8\uc6b8 \uc815\uae30 \uc138\uc77c(1\uc6d4)\ubcf4\ub2e4 \ub354 \ud070 \uc8fc\ubaa9\uc744 \ubc1b\uc73c\uba70 \ube60\ub974\uac8c \uc131\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \ubaa8\ub4e0 \uc5c5\uacc4\uc5d0\uc11c \ub9c8\ucc2c\uac00\uc9c0\uc9c0\ub9cc, \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc740 \ub9e4\ucd9c\uc774 53% \ud5a5\uc0c1\ub420 \uac83\uc73c\ub85c \uae30\ub300\ud558\uba70 \ub2e4\ub978 \uc5c5\uacc4 \ubcf4\ub2e4 \ud6e8\uc52c \ub354 \ub099\uad00\uc801\uc778 \uc804\ub9dd\uc744 \ub0b4\ub1a8\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10504\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/vertical-sales-growth.png\" alt=\"\" width=\"1200\" height=\"600\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/vertical-sales-growth.png 1200w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/vertical-sales-growth-300x150.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/vertical-sales-growth-768x384.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/vertical-sales-growth-1024x512.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\uadf8\ub807\uae30 \ub54c\ubb38\uc5d0, \uc5c5\uacc4\uc5d0 \uc0c1\uad00\uc5c6\uc774, \uc5f0\ub9d0 \uc138\uc77c\uc740 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \ub354 \ud48d\uc131\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3>2. \uc11c\ub458\ub7ec \uacc4\ud68d\uc744 \uc138\uc6cc\uc57c 2019\ub144 \uc5f0\ub9d0 \uc2dc\uc98c\uc744 \ub300\ube44\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/h3>\n<p>\ub9ac\ud14c\uc77c\uc758 \uacbd\uc6b0, 28%\uc758 \ub9c8\ucf00\ud130\ub294 \uc790\uc0ac\uac00 \uc774\ubbf8 2\ubd84\uae30\uc5d0 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc744 \uc900\ube44\ud558\uae30 \uc2dc\uc791\ud588\uace0, 26%\ub294 3\ubd84\uae30\uc5d0 \uc2dc\uc791\uc744 \ud588\ub2e4\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 10\uba85 \uc911 3\uba85\uc740 \uc774\ubcf4\ub2e4 \ub354 \uc77c\ucc0c\uac10\uce58 \uc900\ube44\ub97c \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. (\ucd5c\ub300 1\ub144 \uc774\uc804\uc5d0 \uc2dc\uc791)<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10506\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/planning-months.png\" alt=\"\" width=\"1200\" height=\"644\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/planning-months.png 1200w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/planning-months-300x161.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/planning-months-768x412.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/planning-months-1024x550.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/solutions\/\">\ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ud480 \ud37c\ub110 \uc811\uadfc\ubc29\uc2dd<\/a>\uc744 \ucde8\ud574\uc57c \ud560 \ud544\uc694\uac00 \uc788\ub2e4\ub294 \uc810\uc744 \uac10\uc548\ud558\uba74, \ucd5c\ub300\ud55c \ube68\ub9ac \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c\uc5d0 \uc900\ube44\ud558\ub294 \uac83\uc774 \ud0c0\ub2f9\ud55c \uc77c\uc785\ub2c8\ub2e4.<\/p>\n<h3><\/h3>\n<h3>3. 2019\ub144 \ud640\ub9ac\ub370\uc774 \ub9c8\ucf00\ud305 \uc9c0\ucd9c\uc740 \ub298\uc5b4\ub0a0 \uac83\uc73c\ub85c \ubcf4\uc785\ub2c8\ub2e4.<\/h3>\n<p>\uc774\ubc88 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\ub294 \uc0c1\ub2f9 \uc218\uc758 \uad11\uace0\uc8fc\ub4e4\uc774 \uad11\uace0 \uc9c0\ucd9c\uc744 \ub298\ub9b4 \uacc4\ud68d\uc785\ub2c8\ub2e4. \ubbf8\uad6d\uc758 \uacbd\uc6b0\ub294 46%, \uc601\uad6d\uc740 38%, \ud504\ub791\uc2a4\ub294 41%\uac00 \uadf8\ub807\uc2b5\ub2c8\ub2e4. \uadf8 \ubc18\ub300\uc758 \ub300\ub2f5\uc744 \ud55c \ub9c8\ucf00\ud130\ub4e4\uc758 \uac70\uc758 \ub450 \ubc30\uac00 \ub118\ub294 \uc218\uce58\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10508\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/marketing-spend-increase.png\" alt=\"\" width=\"1200\" height=\"653\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/marketing-spend-increase.png 1200w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/marketing-spend-increase-300x163.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/marketing-spend-increase-768x418.png 768w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/marketing-spend-increase-1024x557.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>\uc65c \uc9c0\ucd9c\uc744 \ub298\ub9b4 \uacc4\ud68d\uc778\uc9c0\ub294 \uc2dc\uc7a5 \ubcc4\ub85c \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\ubbf8\uad6d\uc758 \uacbd\uc6b0\ub294 \uad11\uace0\uc8fc\ub4e4\uc774 \uc810\uc810 \ub354 \uce58\uc5f4\ud574\uc9c0\ub294 \uacbd\uc7c1\uc5d0 \ubcf4\uc870\ub97c \ub9de\ucd9c \ud544\uc694\uac00 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/li>\n<li>\uc601\uad6d\uc740 \uc9c0\ub09c \ucea0\ud398\uc778\uc774 \uc131\uacf5\uc801\uc774\uc5c8\ub2e4\ub294 \uac83\uc774 \uadf8 \uc774\uc720 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/li>\n<li>\ud504\ub791\uc2a4\ub294 \uac15\ub825\ud55c \ub9e4\ucd9c\uc774 \uc608\uc0c1\ub41c\ub2e4\ub294 \uac83\uc774 \uc8fc\uc694 \uc774\uc720\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ubcf4\ub2e4 \uc138\ubd80\uc801\uc778 \uc124\ubb38\uc870\uc0ac \uacb0\uacfc\ub97c \ud655\uc778\ud558\uc2dc\ub824\uba74 \uc0c1\ud638\uc791\uc6a9\uc774 \uac00\ub2a5\ud55c \uc544\ub798\uc758 \ud14c\uc774\ube14\uc744 \ud074\ub9ad\ud574\ubcf4\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4!<\/p>\n<p><em>*\uc870\uc0ac \ubc29\uc2dd: \ud06c\ub9ac\ud14c\uc624\ub294 \ub514\uc9c0\ud138 \ub9e4\uccb4\uc5d0 \ub300\ud55c \uc9c0\ucd9c \uad8c\ud55c\uc744 \uac00\uc9c4 \ubbf8\uad6d, \uc601\uad6d \ubc0f \ud504\ub791\uc2a4\uc758 \ub9c8\ucf00\ud130 289\uba85\uc744 \ub300\uc0c1\uc73c\ub85c \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud588\uc2b5\ub2c8\ub2e4. \ub300\uc0c1 \uc5c5\uacc4: \ub9ac\ud14c\uc77c, \uc5ec\ud589, \uad11\uace0, \uae08\uc735 \uc11c\ube44\uc2a4, IT, \uc774\ub3d9\ud1b5\uc2e0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 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