{"id":10517,"date":"2019-07-18T18:01:24","date_gmt":"2019-07-18T18:01:24","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/5-examples-of-hyper-relevance-in-online-ads\/"},"modified":"2019-07-18T19:46:49","modified_gmt":"2019-07-18T19:46:49","slug":"5%ea%b0%80%ec%a7%80-%ec%b4%88%ea%b4%80%eb%a0%a8-%ec%98%a8%eb%9d%bc%ec%9d%b8-%ea%b4%91%ea%b3%a0-%ed%99%9c%ec%9a%a9-%ec%82%ac%eb%a1%80","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/5%ea%b0%80%ec%a7%80-%ec%b4%88%ea%b4%80%eb%a0%a8-%ec%98%a8%eb%9d%bc%ec%9d%b8-%ea%b4%91%ea%b3%a0-%ed%99%9c%ec%9a%a9-%ec%82%ac%eb%a1%80\/","title":{"rendered":"5\uac00\uc9c0 \ucd08\uad00\ub828 \uc628\ub77c\uc778 \uad11\uace0 \ud65c\uc6a9 \uc0ac\ub840"},"content":{"rendered":"

 <\/p>\n

\uc778\uacf5\uc9c0\ub2a5(AI)\uc740 \uc628\ub77c\uc778 \uad11\uace0 \ud6a8\uacfc\uc758 \ud5a5\uc0c1\uc774\ub77c\ub294 \uce21\uba74\uc5d0\uc11c \uc7a5\uc871\uc758 \ubc1c\uc804\uc744 \uc774\ub904\ub0c8\uc2b5\ub2c8\ub2e4. AI\ub294 \uae30\uc5c5\uc774 \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud558\uc5ec \uace0\uac1d \uac1c\uac1c\uc778\uc758 \uc120\ud638\ub3c4\uc640 \ud589\ub3d9\uc5d0 \uae30\ubc18\ud574 \ub9de\ucda4\ud654\ub41c \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

<\/p>\n

\uc774\ub7ec\ud55c \ucd08\uad00\ub828(hyper-relevant) \ud0c0\uae30\ud305\uc740 \uc801\uc808\ud55c \uc21c\uac04\uc5d0 \uc801\uc808\ud55c \uace0\uac1d\uc5d0\uac8c \uc801\uc808\ud55c \uba54\uc2dc\uc9c0\ub97c \uc804\ub2ec\ud569\ub2c8\ub2e4. AI\uc758 \uc5ed\ub7c9\uc740 \uc55e\uc73c\ub85c \ub354 \ud5a5\uc0c1\ub420 \uac83\uc785\ub2c8\ub2e4. \ub9ce\uc740 \uae30\uc5c5\ub4e4\uc774 \ucd08\uad00\ub828 \uad11\uace0 \ucf58\ud150\uce20\ub97c \ud65c\uc6a9\ud558\uc5ec \ucee4\ub2e4\ub780 \ucc28\uc774\ub97c \ub9cc\ub4e4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8 \uc911 5\uac1c \uae30\uc5c5\uc744 \uc0b4\ud3b4\ubcf4\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n

Macy<\/strong>\u2019<\/strong>s<\/strong><\/h3>\n

\uce58\uc5f4\ud55c \uacbd\uc7c1\uc774 \ubc8c\uc5b4\uc9c0\ub294 \uc5c5\uacc4\uc5d0\uc11c \ub450\uac01\uc744 \ub098\ud0c0\ub0b4\uace0\uc790 \ud558\ub294 \ub9ce\uc740 \uc628\ub77c\uc778 \uae30\uc5c5\ub4e4\uacfc \ub9c8\ucc2c\uac00\uc9c0\ub85c, \ubbf8\uad6d\uc758 \ub300\ud615 \ubc31\ud654\uc810 Macy\u2019s \uc5ed\uc2dc \ubc29\ub300\ud55c \uace0\uac1d \uae30\ubc18\uc5d0 \ub9de\ucda4\ud654\ub41c \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

Macy\u2019s\ub294 \ubcf4\ub2e4 \ub9de\ucda4\ud654\ub41c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\uae30 \uc704\ud574 \uac01 \uace0\uac1d\uc758 \uad6c\ub9e4 \ubc0f \uc9c0\ucd9c \ud328\ud134\uc744 \ubd84\uc11d\ud569\ub2c8\ub2e4. \ubc29\ubb38 \ud69f\uc218, \uc2a4\ud0c0\uc77c \uc120\ud638\ub3c4 \ub4f1\uc758 \ub370\uc774\ud130 \uc810\uc744 \ubd84\uc11d\ud568\uc73c\ub85c\uc368, Macy\u2019s\ub294 \uac01 \uace0\uac1d\uc5d0\uac8c \ub9de\ucda4\ud654\ub41c \ud3ec\uc778\ud2b8 \uc801\ub9bd \ud504\ub85c\uadf8\ub7a8\uacfc \ud2b9\ubcc4\ud55c \ud504\ub85c\ubaa8\uc158\uc744 \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Starbucks<\/strong><\/h3>\n

Macy\u2019s\ucc98\ub7fc, Starbucks\ub3c4 \uc790\uccb4 \uc571\uc744 \uc0ac\uc6a9\ud574 \uace0\uac1d\uc758 \uc2dd\uc74c\ub8cc \uc120\ud638\ub3c4\uc640 \uad6c\ub9e4 \ud69f\uc218, \ud2b8\ub80c\ub4dc\ub97c \ucd94\uc801\ud558\uc5ec \ub370\uc774\ud130\ub97c \uc138\ubd80 \uc870\uc815\ud569\ub2c8\ub2e4. \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c \ud61c\ud0dd, \uace0\uac1d\uc774 \uac00\uc7a5 \uad00\uc2ec\uc744 \uac00\uc9c8 \ub9cc\ud55c \uc2e0\uc0c1\ud488 \uc5c5\ub370\uc774\ud2b8, \uac00\uae4c\uc6b4 \uacf3\uc5d0 \uc704\uce58\ud55c \ub9e4\uc7a5 \ub4f1\uc744 \ud45c\uc2dc\ud558\uc5ec \uace0\uac1d\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\ub97c \uc720\ub3c4\ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

Starbucks\ub294 \ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc744 \ub2e4\uc218 \ud655\ubcf4\ud558\uace0 \uc788\uc73c\uba70, \uace0\ub3c4\ub85c \ub9de\ucda4\ud654\ub41c \uad11\uace0\uc640 \uc18c\ud1b5\uc740 \ube0c\ub79c\ub4dc\uc640 \uace0\uac1d \uac04\uc5d0 \uac15\ub825\ud55c \uad00\uacc4\ub97c \uad6c\ucd95\ud558\ub294\ub370 \ud575\uc2ec\uc801\uc778 \uc5ed\ud560\uc744 \ud569\ub2c8\ub2e4.<\/p>\n

IKEA<\/strong><\/h3>\n

IKEA\ub294 \ud601\uc2e0\uc801\uc778 \uae30\uc220\uc744 \ud65c\uc6a9\ud558\ub294 \uae30\uc5c5\uc73c\ub85c \uc798 \uc54c\ub824\uc838 \uc788\uc2b5\ub2c8\ub2e4. \uac00\uad6c\uc640 \ub2e4\uc591\ud55c \uc0dd\ud65c\uc6a9\ud488\uc744 \ud310\ub9e4\ud558\ub294 IKEA\ub294 \uc790\uc0ac\uc758 \uc571 \u2018Place\u2019\uc5d0 \uc99d\uac15 \ud604\uc2e4\uc744 \ub3c4\uc785\ud558\uc5ec \ucd08\uad00\ub828\uc131\uc744 \uc0c8\ub85c\uc6b4 \ucc28\uc6d0\uc73c\ub85c \ub04c\uc5b4 \uc62c\ub838\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub294 \uc790\uc2e0\uc758 \ubc29\uc744 \uc2a4\uce90\ub2dd\ud55c \ud6c4 IKEA \uce74\ud0c8\ub85c\uadf8\uc5d0 \uc788\ub294 \uc0c1\ud488\uc774 \uc790\uc2e0\uc758 \uacf5\uac04\uc5d0\uc11c \uc5b4\ub5a4 \ubaa8\uc2b5\uc73c\ub85c \ubcf4\uc77c\uc9c0\ub97c \ud655\uc778\ud574\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ubbf8\uc9c0\ub97c \ud655\ub300\ud574\ubcf4\uace0 \uc0c1\ud488\uc758 \uc704\uce58\ub97c \uc62e\uaca8\ubcfc \uc218 \uc788\uc73c\uba70, \ud2b9\uc815 \uae30\uc900\uc744 \uc0ac\uc6a9\ud574 \uc81c\ud488\uc744 \uac80\uc0c9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

IKEA\ub294 \uac00\uad6c \uad6c\ub9e4 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uac01 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uac00\uc7a5 \uc801\uc808\ud55c \uc0c1\ud488\uc744 \ucd94\ucc9c\ud558\uae30 \uc704\ud574 \ubc29\ub300\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud569\ub2c8\ub2e4.<\/p>\n

ASOS<\/strong><\/h3>\n

ASOS\ub294 \uc0ac\uc6a9\uc790\uc758 \uad00\uc2ec\uc0ac\ub97c \ubaa8\ub2c8\ud130\ub9c1\ud568\uc73c\ub85c\uc368 \ub2e4\uc774\ub098\ubbf9 \ub79c\ub529 \ud398\uc774\uc9c0\uc758 \uac1c\ub150\uc744 \uc7ac\ucc3d\uc870\ud588\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uc0ac\uc6a9\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc2a4\ucee4\ud2b8\ub97c \uac80\uc0c9\ud55c \uc801\uc774 \uc788\ub294 \uacbd\uc6b0, \ud6c4\uc5d0 \ud648\ud398\uc774\uc9c0 URL\uc744 \uc785\ub825\ud558\uba74 \uc5ec\uc131 \uc139\uc158\uc73c\ub85c \uc790\ub3d9\uc73c\ub85c \uc774\ub3d9\ub418\ub294 \uac83\uc785\ub2c8\ub2e4. \uc774\ub294 \ubc18\ubcf5 \ubc29\ubb38\uc790\uc758 \uacbd\ud5d8\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\uba70, \ubc29\ubb38\uc790\uac00 \ubc14\ub85c \uadf8 \uc21c\uac04 \uac00\uc7a5 \uad00\ub828 \uc788\ub294 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc774\ub3d9\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\uc774\uc678\uc5d0\ub3c4, \uc790\uc2e0\uc5d0\uac8c \ub9de\ub294 \ud54f\uc744 \uacb0\uc815\ud55c \uace0\uac1d\uc740 \ub2e4\ub978 \uc81c\ud488 \ud398\uc774\uc9c0\ub97c \ub458\ub7ec\ubcfc \ub54c\ub3c4 \uadf8 \uc815\ubcf4\uac00 \ub530\ub77c\ub2e4\ub2c8\uae30 \ub54c\ubb38\uc5d0 \uc2dc\uac04\uc774 \uc808\uc57d\ub418\uace0 \ub354 \ub098\uc740 \uad6c\ub9e4 \uacbd\ud5d8\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

Sephora<\/strong><\/h3>\n

Sephora<\/a>\ub294 \ub6f0\uc5b4\ub09c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0\uc11c \uace0\uac1d\uc758 \uc0c1\ud638\uc791\uc6a9\uc5d0 \ud070 \uc5ed\uc810\uc744 \ub450\uba70, \ub9e4\uc7a5, SNS, \uc571 \ubc0f \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ucd08\uad00\ub828 \ucf58\ud150\uce20\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc774\uc804\uc758 \uad6c\ub9e4 \uc774\ub825, \uc0ac\uc6a9\uc790 \ud589\ub3d9, \ud2b8\ub80c\ub4dc \ub4f1\uc73c\ub85c\ubd80\ud130 \ud655\ubcf4\ub41c \ub370\uc774\ud130\ub97c \uc0ac\uc6a9\ud574, \ud61c\ud0dd\uc744 \uac01 \uace0\uac1d\uc5d0 \ub9de\ucda4\ud654\ud569\ub2c8\ub2e4.<\/p>\n

\"\"<\/a><\/p>\n

\ub610\ud55c \uace0\uac1d\ub4e4\uc774 \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \uc0c1\ud488\uc5d0 \ub300\ud55c \uc9c8\ubb38\uc744 \ud558\uace0 \ub300\ub2f5\uc744 \uc5bb\uc744 \uc218 \uc788\ub3c4\ub85d \ud558\uc5ec, \uad6c\ub9e4 \uacb0\uc815\uc744 \uc9c0\uc6d0\ud558\ub294 \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. Sephora\ub294 \ub610\ud55c \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc5d0 \ub2e4\uc591\ud55c \ub514\uc9c0\ud138 \uae30\uc220\uc744 \ub3c4\uc785<\/a>\ud558\uc5ec, \uc9c4\uc815\uc73c\ub85c \uad00\ub828\uc131 \ub192\uc740 \uc634\ub2c8\ucc44\ub110 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4.<\/p>\n

\ucd08\uad00\ub828<\/strong> \uad11\uace0\uc758<\/strong> \uc791\ub3d9<\/strong> \uc6d0\ub9ac<\/strong><\/h3>\n

\ucd08\uad00\ub828 \uad11\uace0 \ucf58\ud150\uce20 \ub355\ubd84\uc5d0, \uae30\uc5c5\ub4e4\uc740 \uace0\uac1d \ubcf4\uc720, \uad6c\ub9e4\ub825, \uc2ec\uc9c0\uc5b4 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4\ub97c \ud68d\uae30\uc801\uc73c\ub85c \ud5a5\uc0c1\uc2dc\ud0a4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5bb\uac8c \uc774\uac83\uc774 \uac00\ub2a5\ud560\uae4c\uc694? \ub525 \ub7ec\ub2dd\uc73c\ub85c \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n

\ub525 \ub7ec\ub2dd \ubaa8\ub378\uc740 \uc778\uac04 \uc774\uc0c1\uc758 \ub2a5\ub825\uc73c\ub85c \ubc29\ub300\ud55c \ub370\uc774\ud130 \uc138\ud2b8\ub97c \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub525 \ub7ec\ub2dd \ubaa8\ub378\uc740 \uc5c4\uccad\ub09c \uc591\uc758 \ub370\uc774\ud130 \uc138\ud2b8\uc5d0\uc11c \ud328\ud134\uc744 \ud30c\uc545\ud558\ub294 \uc138\ubd80 \uc870\uc815 \ub2a5\ub825\uc744 \ud1b5\ud574 \ubcf4\ub2e4 \uc815\ud655\ud558\uace0 \uc2e0\uc18d\ud558\uac8c \uac01 \uc0ac\uc6a9\uc790\uac00 \ub2e4\uc74c\uc5d0 \ubb34\uc5c7\uc744 \uc6d0\ud560\uc9c0\ub97c \uc608\uce21\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uae30\ubc18\uc73c\ub85c \uc0dd\uc131\ub41c \uad11\uace0\ub294 \ubcf4\ub2e4 \ub9de\ucda4\ud654\ub418\uc5b4 \uace0\uac1d\uc758 \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc640 \uc804\ud658 \ud655\ub960\uc744 \ub192\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n

\uc774\ub294 \uc5ed\uc0ac\uc0c1 \ucc98\uc74c\uc73c\ub85c \uc9c4\uc815\ud55c 1\ub3001 \ub9c8\ucf00\ud305\uc774 \uac00\ub2a5\ud574\uc84c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uad11\uace0 \ud589\ub3d9\uc740 \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uad00\uc2ec\uc744 \uac00\uc9c8\ub9cc\ud55c \uc2e0\uc0c1\ud488\uc744 \ubc1c\uacac\ud558\uace0 \uc78a\uc5b4\ubc84\ub838\uc744 \uc218\ub3c4 \uc788\ub294 \uc0c1\ud488\uc5d0 \ub300\ud574 \uc0c1\uae30\uc2dc\ud0a4\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90d\ub2c8\ub2e4.<\/p>\n

\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \ud06c\ub9ac\ud14c\uc624\uc758 \u201cAI \uae30\ubc18 \uad11\uace0\uc5d0 \ub300\ud55c \uad81\uadf9 \uac00\uc774\ub4dc\u201d\ub97c \ud655\uc778\ud558\uc2ed\uc2dc\uc624<\/a>.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \uc778\uacf5\uc9c0\ub2a5(AI)\uc740 \uc628\ub77c\uc778 \uad11\uace0 \ud6a8\uacfc\uc758 \ud5a5\uc0c1\uc774\ub77c\ub294 \uce21\uba74\uc5d0\uc11c \uc7a5\uc871\uc758 \ubc1c\uc804\uc744 \uc774\ub904\ub0c8\uc2b5\ub2c8\ub2e4. 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