{"id":10539,"date":"2019-07-18T19:53:51","date_gmt":"2019-07-18T19:53:51","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/customer-loyalty-research\/"},"modified":"2019-10-07T15:35:47","modified_gmt":"2019-10-07T15:35:47","slug":"%ea%b3%a0%ea%b0%9d-%ec%b6%a9%ec%84%b1%eb%8f%84-%ec%a1%b0%ec%82%ac","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ea%b3%a0%ea%b0%9d-%ec%b6%a9%ec%84%b1%eb%8f%84-%ec%a1%b0%ec%82%ac\/","title":{"rendered":"[\ube14\ub85c\uadf8] \uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720: \ucda9\uc131\ub3c4\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 1,000\uc5ec \uba85\uc758 \uc0dd\uac01"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ub354 \uc774\uc0c1 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\uac00 \uc874\uc7ac\ud558\uc9c0 \uc54a\ub294\ub2e4\uace0 \uc0dd\uac01\ud558\uc2ed\ub2c8\uae4c? \ub2e4\uc2dc \uc0dd\uac01\ud574\ubcf4\uc2ed\uc2dc\uc624. \uc870\uae08\uc740 \ub9d0\uc774\uc8e0.<\/p>\n<p><!--more--><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uadfc \u201c\uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720(Why We Buy)\u201d \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec 2,000\uc5ec \uba85\uc758 \ubbf8\uad6d \ubc0f \uc601\uad6d \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ubb34\uc5c7\uc774 \ube0c\ub79c\ub4dc\ub97c \ub2e4\uc2dc \ucc3e\uac8c \ub9cc\ub4e4\uace0 \ub610 \ubb34\uc5c7\uc774 \ub2e4\ub978 \uae30\uc5c5\uc744 \ucc3e\ub3c4\ub85d \ub9cc\ub4dc\ub294\uc9c0 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4. \uc18c\uc15c \ubbf8\ub514\uc5b4, \ube0c\ub79c\ub4dc \uc778\uc9c0 \ubc0f \ubc1c\uacac\uc5d0 \ub300\ud55c \ub9ce\uc740 \ud1b5\ucc30\uc744 \uc5bb\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uc124\ubb38\uc870\uc0ac\ub85c \ubc1c\uacac\ub41c \uc8fc\uc694 \uacb0\uacfc\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n<h3><strong>1. \ube0c\ub79c\ub4dc<\/strong> <strong>\ucda9\uc131\ub3c4\ub294<\/strong> <strong>\ub204\uad6c\ub098<\/strong> <strong>\ud655\ubcf4\ud560<\/strong> <strong>\uc218<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \ubbf8\uad6d \uc18c\ube44\uc790\uc758 \uac70\uc758 4\ubd84\uc758 3(73%)\uc740 \uc758\ub958, \uc18c\ube44\uc790 \uac00\uc804, \uac00\uc815 \ubc0f \uc815\uc6d0, \uc2a4\ud3ec\uce20\uc6a9\ud488, \ud5ec\uc2a4 \ubc0f \ubdf0\ud2f0, \uc561\uc138\uc11c\ub9ac, \uc2dd\ub8cc\ud488, \ucc45 \ubc0f \ubb38\ubc29\uad6c, \ubcf4\uc11d \ubc0f \ub7ed\uc154\ub9ac \uc81c\ud488 \ub4f1 \uc8fc\uc694 \uad6c\ub9e4 \uce74\ud14c\uace0\ub9ac \uc911 \ud55c\uac00\uc9c0 \uc774\uc0c1\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \uace0\ub824\ud574\ubcfc \uc758\ud5a5\uc774 \uc788\ub294 \uac78\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc601\uad6d \uc18c\ube44\uc790\uc758 \uacbd\uc6b0, \uc774 \uc218\uce58\ub294 \uc57d\uac04 \ub0ae\uc544\uc9c0\uc9c0\ub9cc \uadf8\ub798\ub3c4 \uc18c\ube44\uc790\ub4e4\uc758 \ub300\ubd80\ubd84\uc744 \ucc28\uc9c0\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10558\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide1.png\" alt=\"\ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub294 \ub204\uad6c\ub098 \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4\" width=\"960\" height=\"488\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide1.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide1-300x153.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide1-768x390.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\ub2f9\uc5f0\ud55c \uc77c\uc785\ub2c8\ub2e4. \uc18c\ube44\uc790\uc5d0\uac8c \uc9c1\uc811 \ub2e4\uac00\uac00\ub294 \ube0c\ub79c\ub4dc\ub4e4(Warby Parker, Away, Casper, Birchbox, Everlane \ub4f1)\uc774 \ub4f1\uc7a5\ud558\uba74\uc11c, \uace0\uac1d\ub4e4\uc740 \uc88b\uc740 \uc18c\ubb38\uc744 \ub4e4\uc5b4 \uc54c\uace0\ub294 \uc788\uc9c0\ub9cc \uad6c\ub9e4\ud574\ubcf8 \uc801\uc740 \uc5c6\ub294 \uae30\uc5c5\ub4e4\uc5d0\uac8c \uc880 \ub354 \ub9c8\uc74c\uc774 \uc5f4\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>3. \ube0c\ub79c\ub4dc<\/strong> <strong>\uac00\uce58\ub294<\/strong> <strong>\uc911\uc694\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ud488\uc9c8\uacfc \uac00\uce58\uac00 \ub5a8\uc5b4\uc9c0\uba74 \ube44\uc988\ub2c8\uc2a4\ub97c \uc783\uac8c \ub41c\ub2e4\ub294 \uc0ac\uc2e4\uc740 \ub204\uad6c\ub098 \uc54c\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uac00 \uc2e4\uc2dc\ud55c \u201c\uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720(Why We Buy)\u201d \uc124\ubb38\uc870\uc0ac\ub97c \ud1b5\ud574 \ud6e8\uc52c \ub354 \ud765\ubbf8\ub85c\uc6b4 \uc0ac\uc2e4\uc774 \ubc1d\ud600\uc84c\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uac00\uce58\uc758 \uc601\ud5a5\ub825\uc774 \ub300\ub2e8\ud788 \ud06c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10559\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide2.png\" alt=\"\ube0c\ub79c\ub4dc \uac00\uce58\ub294 \uc911\uc694\ud569\ub2c8\ub2e4.\" width=\"960\" height=\"488\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide2.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide2-300x153.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide2-768x390.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<ul>\n<li>\ubbf8\uad6d \uc18c\ube44\uc790 6\uba85 \uc911 1\uba85\uc740 \uc790\uc2e0\uc758 \uac1c\uc778\uc801\uc778 \uac00\uce58\uc640 \ubd80\ud569\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc\uc758 \uc0c1\ud488\uc744 \ub354 \uc774\uc0c1 \uad6c\ub9e4\ud558\uc9c0 \uc54a\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc601\uad6d\uc758 \uacbd\uc6b0, \uc774 \uc218\uce58\ub294 8\uba85 \uc911 1\uba85\uc785\ub2c8\ub2e4.<\/li>\n<li>\ub610\ud55c \ubbf8\uad6d \uc18c\ube44\uc790\uc758 51%, \uc601\uad6d \uc18c\ube44\uc790\uc758 41%\ub294 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\uac00 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc601\ud5a5\uc744 \ubbf8\uce5c\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li>\ub9c8\uc9c0\ub9c9\uc73c\ub85c, 30% \uc774\uc0c1\uc758 \ubbf8\uad6d \ubc0f \uc601\uad6d \uc18c\ube44\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\uac00 \uc790\uc2e0\uc758 \uac1c\uc778\uc801\uc778 \uac00\uce58\uc640 \ubd80\ud569\ud558\uba74 \ub2e4\uc2dc \uad6c\ub9e4\ub97c \ud560 \uac83\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ud55c\uac00\uc9c0 \ubd84\uba85\ud55c \uac83\uc740 \ud22c\uba85\uc131\uc758 \uc2dc\ub300\uc5d0\uc11c, \uc18c\ube44\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc\uc758 \ubbf8\uc158\uacfc \uac00\uce58\uc5d0 \ub354 \ub9ce\uc774 \uc8fc\ubaa9\ud558\uace0 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<strong>\u00a0<\/strong><\/p>\n<h3><strong>\ucda9\uc131\ub3c4\ub294<\/strong> <strong>\ub0ae\uc740<\/strong> <strong>\uac00\uaca9<\/strong><strong>, <\/strong><strong>\uadf8<\/strong> <strong>\uc774\uc0c1\uc774<\/strong> <strong>\ud544\uc694\ud569\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc124\ubb38\uc870\uc0ac \uacb0\uacfc, \uc18c\ube44\uc790\ub4e4\uc774 \uac00\uc131\ube44\ub97c \ub530\uc9c0\uace0 \uc88b\uc740 \ub51c\uc744 \uc6d0\ud558\ub294 \uac83\uc740 \uc0ac\uc2e4\uc774\uc9c0\ub9cc \ud2b9\uc815 \ube0c\ub79c\ub4dc\ub97c \uace0\uc218\ud558\ub294 \uc774\uc720\ub3c4 \ub9ce\uc774 \uc788\uc2b5\ub2c8\ub2e4.\u00a0\uc18c\ube44\uc790\ub4e4\uc740 \ub113\uc740 \uc81c\ud488 \uc120\ud0dd \ubc94\uc704, \uc6b0\uc218\ud55c \uace0\uac1d \uc11c\ube44\uc2a4, \ud3b8\ub9ac\ud55c \ub9e4\uc7a5 \uc704\uce58, \uc2e0\uc18d\ud55c \ubc30\uc1a1\uc744 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10619\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/returning-to-a-brand-KR.png\" alt=\"\uc774\uc804\uc5d0 \uc774\uc6a9\ud588\ub358 \ube0c\ub79c\ub4dc\ub97c \ub2e4\uc2dc \ucc3e\uac8c \ub418\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc785\ub2c8\uae4c?\" width=\"781\" height=\"396\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/returning-to-a-brand-KR.png 781w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/returning-to-a-brand-KR-300x152.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/returning-to-a-brand-KR-768x389.png 768w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><\/p>\n<p>\ubbf8\uad6d\uacfc \uc601\uad6d \uc18c\ube44\uc790\ub4e4\uc758 \uc57d 3\ubd84\uc758 1\uc740 \ub9e4\uc7a5\uc774 \ud3b8\ub9ac\ud55c \uc704\uce58\uc5d0 \uc788\uc73c\uba74 \ub2e4\uc2dc \ubc29\ubb38\ud574 \uad6c\ub9e4\ub97c \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uac70\uc758 \uc808\ubc18\uc5d0 \uac00\uae4c\uc6b4 \uc18c\ube44\uc790\ub4e4\uc740 \uc81c\ud488 \uc120\ud0dd\uc758 \ubc94\uc704\uac00 \ub113\uc5b4\uc11c \ube0c\ub79c\ub4dc\ub97c \ub2e4\uc2dc \ucc3e\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10560\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide3.png\" alt=\"\ubbf8\uad6d\uacfc \uc601\uad6d \uc18c\ube44\uc790\ub4e4\uc758 \uc57d 3\ubd84\uc758 1\uc740 \ub9e4\uc7a5\uc774 \ud3b8\ub9ac\ud55c \uc704\uce58\uc5d0 \uc788\uc73c\uba74 \ub2e4\uc2dc \ubc29\ubb38\ud574 \uad6c\ub9e4\ub97c \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uac70\uc758 \uc808\ubc18\uc5d0 \uac00\uae4c\uc6b4 \uc18c\ube44\uc790\ub4e4\uc740 \uc81c\ud488 \uc120\ud0dd\uc758 \ubc94\uc704\uac00 \ub113\uc5b4\uc11c \ube0c\ub79c\ub4dc\ub97c \ub2e4\uc2dc \ucc3e\uc2b5\ub2c8\ub2e4.\" width=\"960\" height=\"436\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide3.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide3-300x136.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide3-768x349.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\uc774\ub294 \ucd5c\uc800\uac00\uac00 \ucd5c\uace0\ub294 \uc544\ub2c8\uace0, \ubb3c\ub9ac\uc801\uc778 \ub9e4\uc7a5\uc774 \uc544\uc9c1 \uac74\uc7ac\ud558\ub2e4\ub294 \uac83\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \ubb3c\ub9ac\uc801 \ub9e4\uc7a5\uc740 \uace0\uac1d\uc744 \ubcf4\uc720\ud558\ub294\ub370 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><strong>4. \ube0c\ub79c\ub4dc<\/strong> <strong>\ubc1c\uacac\uc740<\/strong> <strong>\ub2e4\uc591\ud55c<\/strong> <strong>\ucc44\ub110\uc5d0\uc11c<\/strong> <strong>\uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc124\ubb38\uc870\uc0ac\uc5d0 \ucc38\uc5ec\ud55c \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc758 \uacbd\uc6b0 Facebook\uc774 \ube0c\ub79c\ub4dc \ubc1c\uacac\uc744 \uc704\ud55c No. 1 \ucc44\ub110\uc774\uc5c8\uace0 \ub450 \ubc88\uc9f8\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc600\uc2b5\ub2c8\ub2e4. \uc601\uad6d \uc18c\ube44\uc790\ub4e4\uc758 \uacbd\uc6b0\ub294 \uc6f9\uc0ac\uc774\ud2b8\uac00 1\uc704\ub97c \ucc28\uc9c0\ud588\uc2b5\ub2c8\ub2e4.\u00a0\uadf8 \ub4a4\ub97c YouTube, \uc774\uba54\uc77c, Instagram\uc774 \ucad3\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10561\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide4.png\" alt=\"\ube0c\ub79c\ub4dc \ubc1c\uacac\uc740 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \uc774\ub8e8\uc5b4\uc9d1\ub2c8\ub2e4\" width=\"960\" height=\"508\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide4.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide4-300x159.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide4-768x406.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\uacb0\ub860\uc740? \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \ucc3e\uc744 \ub54c, \uc18c\ube44\uc790\ub4e4\uc740 \uc5ec\uc804\ud788 \uc5ec\ub7ec \ucc44\ub110\ub4e4\uc744 \uc2dc\ub3c4\ud574\ubcf4\uba70 SNS\uc640 \uac80\uc0c9 \ud658\uacbd\uc5d0\ub9cc \uc758\uc874\ud558\uc9c0\ub294 \uc54a\ub294\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<h3><strong>5. \uad00\ub828\uc131\uc740<\/strong> <strong>\ucc28\uc774\ub97c<\/strong> <strong>\ub9cc\ub4e4<\/strong> <strong>\uc218<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \uad6c\ub9e4\ud55c \ud6c4, \ubb34\uc5c7\uc774 \uc7ac\uad6c\ub9e4\ub97c \ud558\uace0 \uc2f6\uac8c \ub9cc\ub4dc\ub294\uc9c0 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4. 60%\ub294 \uc790\uc2e0\uacfc \uad00\ub828\uc774 \uc788\uace0 \ub9de\ucda4\ud654\ub41c \ud560\uc778 \ud5e4\ud0dd\uc744 \uc81c\uacf5\ud558\ub294 \uacbd\uc6b0\ub77c\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4. \uc601\uad6d \uc18c\ube44\uc790\uc758 49%\ub3c4 \uac19\uc740 \ub300\ub2f5\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10562\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide5.png\" alt=\" \uad00\ub828\uc131\uc740 \ucc28\uc774\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4\" width=\"960\" height=\"496\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide5.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide5-300x155.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide5-768x397.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\ub610 \uc628\ub77c\uc778 \uad11\uace0\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud558\ub294\uc9c0 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4.\u00a0\ub9ce\uc740 \uae0d\uc815\uc801\uc778 \ubd80\ubd84\uc740 \uad00\ub828\uc131\uc5d0\uc11c \uae30\uc778\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10563\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide6.png\" alt=\"\ub610 \uc628\ub77c\uc778 \uad11\uace0\uc5d0 \ub300\ud574 \uc5b4\ub5bb\uac8c \uc0dd\uac01\ud558\ub294\uc9c0 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4. \ub9ce\uc740 \uae0d\uc815\uc801\uc778 \ubd80\ubd84\uc740 \uad00\ub828\uc131\uc5d0\uc11c \uae30\uc778\ud588\uc2b5\ub2c8\ub2e4.\" width=\"960\" height=\"500\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide6.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide6-300x156.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide6-768x400.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\ubbf8\uad6d \uc751\ub2f5\uc790\ub4e4\uc740 \ub2e4\uc74c\uc758 \uacbd\uc6b0 \uc628\ub77c\uc778 \uad11\uace0\ub97c \uc88b\uc544\ud55c\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uc0c1\ud488\uc5d0 \ub300\ud55c \ud560\uc778 \ud61c\ud0dd \uc81c\uacf5 (52%)<\/li>\n<li>\uc2e0\uc0c1\ud488\uc744 \ubc1c\uacac\ud558\ub294\ub370 \ub3c4\uc6c0\uc744 \uc90c (48%)<\/li>\n<li>\uad00\uc2ec\uc744 \uac00\uc84c\ub358 \uc0c1\ud488\uc744 \uc0c1\uae30\uc2dc\ucf1c \uc90c (37%)<\/li>\n<\/ul>\n<p>\uadf8\ub7ec\ub098 \uc18c\ube44\uc790\ub4e4\uc740 \ub2e4\uc74c\uc758 \uacbd\uc6b0 \uc628\ub77c\uc778 \uad11\uace0\ub97c \uc2eb\uc5b4\ud569\ub2c8\ub2e4:<\/p>\n<ul>\n<li>\uc6f9\ud398\uc774\uc9c0\uc5d0 \uc9c0\ub098\uce58\uac8c \uad11\uace0\uac00 \ub9ce\uc740 \uacbd\uc6b0 (57%)<\/li>\n<li>\uad00\uc2ec\uc5c6\ub294 \uc0c1\ud488\uc774 \ud45c\uc2dc\ub418\ub294 \uacbd\uc6b0 (46%)<\/li>\n<li>\uc774\ubbf8 \uad6c\ub9e4\ud55c \uc0c1\ud488\uc774 \ud45c\uc2dc\ub418\ub294 \uacbd\uc6b0 (24%)<\/li>\n<\/ul>\n<p>\uc601\uad6d \uc18c\ube44\uc790\uc758 \uacbd\uc6b0\ub3c4 \uacb0\uacfc\ub294 \ube44\uc2b7\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10564\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide7.png\" alt=\"\" width=\"960\" height=\"484\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide7.png 960w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide7-300x151.png 300w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Slide7-768x387.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>\ud55c\uac00\uc9c0 \ubd84\uba85\ud55c \uac83\uc740, \uc18c\ube44\uc790\ub4e4\uc740 \uad11\uace0\uac00 \ud45c\uc2dc\ub418\ub294 \uac83\uc5d0 \ud06c\uac8c \uac1c\uc758\uce58 \uc54a\ub294\ub2e4\ub294 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \ub2e8, \uc790\uc2e0\uacfc \uad00\ub828\uc774 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>\uc624\ud508<\/strong> <strong>\uc778\ud130\ub137\uc5d0\uc11c\uc758<\/strong> <strong>\ud6a8\uacfc<\/strong> <strong>\ud5a5\uc0c1<\/strong><strong>.<\/strong><\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uc758 \uc124\ubb38\uc870\uc0ac\uc5d0\uc11c \ubc1d\ud600\uc84c\ub4ef\uc774, \uc6f9\uc0ac\uc774\ud2b8\ub294 \uc0c8\ub85c\uc6b4 \ube0c\ub79c\ub4dc \ubc1c\uacac\uc744 \uc704\ud55c \ucd5c\uace0\uc758 \ucc44\ub110\uc774\uace0, \uad00\ub828\uc131\uc740 \ub300\ub2e8\ud788 \uc911\uc694\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc804\uccb4 \uc624\ub514\uc5b8\uc2a4\uc5d0 \ub3c4\ub2ec\ud560 \uc218 \uc788\ub3c4\ub85d, \uad00\ub828\uc131 \ub192\uc740 \uad11\uace0\ub97c \uc81c\uacf5\ud558\uace0 \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uad11\uace0\uac00 \ud3ec\ud568\ub41c \uc18c\uc15c \ucc44\ub110\uacfc \uac80\uc0c9\uc5d0 \uade0\ud615\uc788\uac8c \ud22c\uc790\ub97c \ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\ub294 \u2018\uc624\ud508 \uc778\ud130\ub137\u2019\uc744 \ud3d0\uc1c4\ub41c \ub124\ud2b8\uc6cc\ud06c\uc5d0 \uac07\ud600 \uc788\uc9c0 \uc54a\uc740 \uc81c\ud734\ub9e4\uccb4\uc0ac, \ub9ac\ud14c\uc77c\ub7ec \ubc0f \ube0c\ub79c\ub4dc\uc758 \ubaa8\ub4e0 \uc6f9\uc0ac\uc774\ud2b8\ub85c \uc815\uc758\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li>\uc18c\ube44\uc790\ub4e4\uc740 \uc628\ub77c\uc778 \uc2dc\uac04\uc758 50%\ub97c \uc624\ud508 \uc778\ud130\ub137\uc5d0\uc11c \uc18c\ube44\ud558\uc9c0\ub9cc, \ub9c8\ucf00\ud130\ub4e4\uc740 \ud3d0\uc1c4\ub41c \uac80\uc0c9 \ubc0f \uc18c\uc15c \ub124\ud2b8\uc6cc\ud06c\uc5d0 \ub354 \ub9ce\uc740 \ud22c\uc790\ub97c \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.**<\/li>\n<li>Facebook\/Google\uc774 \uad11\uace0 \uc9c0\ucd9c\uc758 70%\ub97c, \ub098\uba38\uc9c0 30%\ub294 \uc624\ud508 \uc778\ud130\ub137\uc774 \uac00\uc838\uac11\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc2e4\uc81c\ub85c \uc18c\ube44\uc790\ub4e4\uc740 \uac01 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc808\ubc18\uc529 \uba38\ubb45\ub2c8\ub2e4.**<\/li>\n<\/ul>\n<p>\uc774\ub294 \uc544\uc9c1 \uc0c1\ub2f9\ud55c \uae30\ud68c\uac00 \uc874\uc7ac\ud55c\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4. \uc624\ud508 \uc778\ud130\ub137\uc740 \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ubfd0\ub9cc \uc544\ub2c8\ub77c, \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c\ub3c4 \ud61c\ud0dd\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uc624\ub514\uc5b8\uc2a4\uc640 \uc0c1\ud638\uc791\uc6a9\ud560 \uc218 \uc788\ub294 \ub354 \ub9ce\uc740 \ubc29\ubc95\uacfc \uc758\ubbf8 \uc788\ub294 \ubc29\uc2dd\uc73c\ub85c \uad00\uacc4\ub97c \uad6c\ucd95\ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \uac8c\uc7ac \uc704\uce58\ub97c \uc81c\uacf5\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n<p>\ubcf4\ub2e4 \uc790\uc138\ud55c \uc815\ubcf4\ub97c \uc6d0\ud558\uc2dc\uba74, \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"https:\/\/www.criteo.com\/wp-content\/uploads\/2019\/04\/Criteo-CLV-Report-2019.pdf\">\uace0\uac1d \uc0dd\uc560 \uc8fc\uae30 \uc601\uad6d \uc124\ubb38\uc870\uc0ac<\/a>\ub97c \ud655\uc778\ud558\uace0, \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \uc704\ud55c \uc2a4\ub9c8\ud2b8 \ub9c8\ucf00\ud130 \uac00\uc774\ub4dc\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/eBook-Smart-Marketers-Guide-to-Customer-Loyalty-KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10647 size-full\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/19_Blog_CTA-Buttons_BlogCTA-SMG-CustomerLoyalty-kr.png\" alt=\"eBOOK \uc2a4\ub9c8\ud2b8\ud55c \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uace0\uac1d \ucda9\uc131\ub3c4 \uac00\uc774\ub4dc\" width=\"600\" height=\"151\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/19_Blog_CTA-Buttons_BlogCTA-SMG-CustomerLoyalty-kr.png 600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/19_Blog_CTA-Buttons_BlogCTA-SMG-CustomerLoyalty-kr-300x76.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p><em>*<\/em><em>\ucd9c\ucc98<\/em><em>: <\/em><em>\ud06c\ub9ac\ud14c\uc624<\/em> <em>\u201c\uad6c\ub9e4\ub97c<\/em> <em>\ud558\ub294<\/em> <em>\uc774\uc720\u201d<\/em> <em>\uc124\ubb38\uc870\uc0ac<\/em><em>, <\/em><em>\ubbf8\uad6d<\/em><em>, 2019<\/em><em>\ub144<\/em><em> 2<\/em><em>\uc6d4<\/em><em>, n=1003, <\/em><em>\ud06c\ub9ac\ud14c\uc624<\/em> <em>\u201c\uad6c\ub9e4\ub97c<\/em> <em>\ud558\ub294<\/em> <em>\uc774\uc720\u201d<\/em> <em>\uc124\ubb38\uc870\uc0ac<\/em><em>, <\/em><em>\uc601\uad6d<\/em><em>, 2019<\/em><em>\ub144<\/em><em> 3<\/em><em>\uc6d4<\/em><em>, n=1020<\/em><\/p>\n<p><em>**Nielsen US DCR <\/em><em>\ud2b8\ub80c\ub4dc<\/em> <em>\uae30\uc900<\/em><em>, eMarketer, ExchangeWire, IDC<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ub354 \uc774\uc0c1 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\uac00 \uc874\uc7ac\ud558\uc9c0 \uc54a\ub294\ub2e4\uace0 \uc0dd\uac01\ud558\uc2ed\ub2c8\uae4c? \ub2e4\uc2dc \uc0dd\uac01\ud574\ubcf4\uc2ed\uc2dc\uc624. \uc870\uae08\uc740 \ub9d0\uc774\uc8e0.<\/p>\n","protected":false},"author":55,"featured_media":10621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[173],"coauthors":[],"class_list":{"0":"post-10539","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[\ube14\ub85c\uadf8] \uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720: \ucda9\uc131\ub3c4\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 1,000\uc5ec \uba85\uc758 \uc0dd\uac01 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uadfc \u201c\uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720(Why We Buy)\u201d \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec 2,000\uc5ec \uba85\uc758 \ubbf8\uad6d \ubc0f \uc601\uad6d \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ubb34\uc5c7\uc774 \ube0c\ub79c\ub4dc\ub97c \ub2e4\uc2dc \ucc3e\uac8c \ub9cc\ub4e4\uace0 \ub610 \ubb34\uc5c7\uc774 \ub5a0\ub098\ub3c4\ub85d \ub9cc\ub4dc\ub294\uc9c0 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.criteo.com\/kr\/blog\/%ea%b3%a0%ea%b0%9d-%ec%b6%a9%ec%84%b1%eb%8f%84-%ec%a1%b0%ec%82%ac\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[\ube14\ub85c\uadf8] \uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720: \ucda9\uc131\ub3c4\uc5d0 \ub300\ud55c \uc18c\ube44\uc790 1,000\uc5ec \uba85\uc758 \uc0dd\uac01 | KR - Criteo\" \/>\n<meta property=\"og:description\" content=\"\ud06c\ub9ac\ud14c\uc624\ub294 \ucd5c\uadfc \u201c\uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720(Why We Buy)\u201d \uc124\ubb38\uc870\uc0ac\ub97c \uc2e4\uc2dc\ud558\uc5ec 2,000\uc5ec \uba85\uc758 \ubbf8\uad6d \ubc0f \uc601\uad6d \uc18c\ube44\uc790\ub4e4\uc5d0\uac8c \ubb34\uc5c7\uc774 \ube0c\ub79c\ub4dc\ub97c \ub2e4\uc2dc \ucc3e\uac8c \ub9cc\ub4e4\uace0 \ub610 \ubb34\uc5c7\uc774 \ub5a0\ub098\ub3c4\ub85d \ub9cc\ub4dc\ub294\uc9c0 \ubb3c\uc5c8\uc2b5\ub2c8\ub2e4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.criteo.com\/kr\/blog\/\uace0\uac1d-\ucda9\uc131\ub3c4-\uc870\uc0ac\/\" \/>\n<meta property=\"og:site_name\" content=\"KR - Criteo\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-18T19:53:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-07T15:35:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/loyalty-e-book-KR.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"684\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tanitra Partivit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tanitra Partivit\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\n\t    \"@context\": \"https:\/\/schema.org\",\n\t    \"@graph\": [\n\t        {\n\t            \"@type\": [\n\t                \"Article\",\n\t                \"BlogPosting\"\n\t            ],\n\t            \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ea%b3%a0%ea%b0%9d-%ec%b6%a9%ec%84%b1%eb%8f%84-%ec%a1%b0%ec%82%ac\/#article\",\n\t            \"isPartOf\": {\n\t                \"@id\": \"https:\/\/www.criteo.com\/kr\/blog\/%ea%b3%a0%ea%b0%9d-%ec%b6%a9%ec%84%b1%eb%8f%84-%ec%a1%b0%ec%82%ac\/\"\n\t            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