{"id":10622,"date":"2019-07-23T13:13:21","date_gmt":"2019-07-23T13:13:21","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/travel-loyalty-global-stats\/"},"modified":"2020-08-26T17:39:06","modified_gmt":"2020-08-26T17:39:06","slug":"%ec%97%ac%ed%96%89-%eb%a1%9c%ec%97%b4%ed%8b%b0-%ea%b8%80%eb%a1%9c%eb%b2%8c-%ed%86%b5%ea%b3%84","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%97%ac%ed%96%89-%eb%a1%9c%ec%97%b4%ed%8b%b0-%ea%b8%80%eb%a1%9c%eb%b2%8c-%ed%86%b5%ea%b3%84\/","title":{"rendered":"[\uc5f0\uad6c \uc870\uc0ac] \uc804 \uc138\uacc4 \uc5ec\ud589 \uc0b0\uc5c5\uc5d0\uc11c\uc758 \uace0\uac1d \ucda9\uc131\ub3c4: \ubbf8\uad6d, \uc601\uad6d, \uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\ud06c\ub9ac\ud14c\uc624\uac00 \ucd5c\uadfc \uc804 \uc138\uacc4 8,000\uc5ec \uba85\uc758 \uc5ec\ud589\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \u201c\uc608\uc57d\ud558\ub294 \uc774\uc720(Why We Book)\u201d \uc124\ubb38\uc870\uc0ac*\uc5d0 \ub530\ub974\uba74, \uc624\ub298\ub0a0 \uc5ec\ud589 \ubd84\uc57c\uc758 \uace0\uac1d \ucda9\uc131\ub3c4\ub294 \ud55c\ub9c8\ub514\ub85c \ub9e4\uc6b0 \ubcf5\uc7a1\ud569\ub2c8\ub2e4. \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \ud68c\uc6d0\ub4e4\uc740 \ub300\uccb4\ub85c \ub9cc\uc871\ub3c4\uac00 \ub192\uc9c0\ub9cc, \uac01 \uc9c0\uc5ed\ub9c8\ub2e4 \ucc38\uc5ec\ub3c4\uc758 \uac04\uadf9\uc774 \uc874\uc7ac\ud558\uba70, \ube0c\ub79c\ub4dc\uc5d0 \uc5f0\uc5f0\ud558\uc9c0 \uc54a\ub294 \uc5f0\ub839\uce35\uc5d0\uc11c \ud61c\ud0dd\uc744 \ub204\ub9ac\uc9c0 \ubabb\ud558\ub294 \uacf5\uae09\uc5c5\uccb4 \uc720\ud615\uae4c\uc9c0, \uc2e4\ud604\ub418\uc9c0 \uc54a\uc740 \uae30\ud68c\uac00 \ub118\uccd0\ub0a9\ub2c8\ub2e4.<\/p>\n<p><!--more--><\/p>\n<p>\uc5ec\ud589 \ubd84\uc57c\uc5d0\uc11c\uc758 \uace0\uac1d \ucda9\uc131\ub3c4\ub294<\/p>\n<h3><strong>\uac01<\/strong> <strong>\uc9c0\uc5ed\ub9c8\ub2e4<\/strong> <strong>\ucc28\uc774\uac00<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\u201c\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\u201d\uacfc \u201c\ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\u201d\uc758 \uc758\ubbf8\ub294 \uc9c0\uc5ed\ub9c8\ub2e4 \ucc28\uc774\uac00 \uc788\uc73c\uba70, \ub610\ud55c <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ec%97%ac%ed%96%89-%ec%b6%a9%ec%84%b1%eb%8f%84-%ec%b6%94%ec%84%b8\/\">\uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \uc2dc\uc7a5 \ubcf4\uae09\uc728<\/a>\uc5d0\ub3c4 \ud070 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ubbf8\uad6d<\/strong> <strong>\uc5ec\ud589\uc790\ub4e4\uc774<\/strong> <strong>\ub85c\uc5f4\ud2f0<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8<\/strong> <strong>\ucc38\uc5ec\ub3c4\uac00<\/strong> <strong>\uac00\uc7a5<\/strong> <strong>\ub192\uc2b5\ub2c8\ub2e4<\/strong><strong>. <\/strong>\n<ul>\n<li>\ubbf8\uad6d \uc751\ub2f5\uc790\ub4e4\uc758 47%\ub294 \uc801\uc5b4\ub3c4 \ud55c \uac1c \uc774\uc0c1\uc758 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ub418\uc5b4 \uc788\uc2b5\ub2c8\ub2e4. \uc601\uad6d\uc758 \uacbd\uc6b0\ub294 23%, \uc2a4\ud398\uc778\uc740 19%\ub85c \uadf8 \uc218\uce58\uac00 \ub5a8\uc5b4\uc9d1\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\uc544\uc2dc\uc544<\/strong> <strong>\ud0dc\ud3c9\uc591<\/strong> <strong>\uc9c0\uc5ed\uc758<\/strong> <strong>\uacbd\uc6b0<\/strong><strong>, <\/strong><strong>\uc80a\uc740\uce35<\/strong> <strong>\uace0\uac1d\ub4e4\uc774<\/strong> <strong>\ub85c\uc5f4\ud2f0<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8\uc5d0<\/strong> <strong>\uac00\uc785\uc744<\/strong> <strong>\ud558\ub294<\/strong> <strong>\ud3b8\uc785\ub2c8\ub2e4<\/strong><strong>.<\/strong>\n<ul>\n<li>\uc774 \uc9c0\uc5ed\uc740 \uc80a\uc740\uce35\uc5d0\uc11c \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \ub354 \uc778\uae30\uac00 \uc788\uc2b5\ub2c8\ub2e4. 15~34\uc138\uc758 \uc751\ub2f5\uc790 84%\ub294 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ud65c\uc6a9\ud569\ub2c8\ub2e4. 65\uc138 \uc774\uc0c1\uc758 \uacbd\uc6b0\ub294 79%\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\uc720\ub7fd\uc5d0\uc11c\ub294<\/strong> <strong>\uc911\uc7a5\ub144\uce35<\/strong> <strong>\uc5ec\ud589\uc790\ub4e4\uc774<\/strong> <strong>\ub85c\uc5f4\ud2f0<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8\uc744<\/strong> <strong>\uc88b\uc544\ud569\ub2c8\ub2e4<\/strong><strong>. <\/strong>\n<ul>\n<li>\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc774 \uc80a\uc740\uce35\uc5d0\uc11c \uc778\uae30\uac00 \ub35c\ud55c \uac83\uc740 \uc0ac\uc2e4\uc774\uc9c0\ub9cc (\uc601\uad6d\uc758 \uacbd\uc6b0, 15~34\uc138 \uc5f0\ub839\uce35\uc758 16%\ub9cc \uac00\uc785), \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 50~64\uc138 \uc5f0\ub839\uce35\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc624\ub514\uc5b8\uc2a4\ub97c \ucc3e\uc558\uc2b5\ub2c8\ub2e4.(\uc601\uad6d \uc5ec\ud589\uc790\ub4e4 \uc911 89%, \uc774\ud0c8\ub9ac\uc544\ub294 92%\uac00 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \uac00\uc785)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\uacf5\uae09\uc5c5\uccb4<\/strong> <strong>\uc720\ud615<\/strong><strong>: <\/strong><strong>\ud56d\uacf5\uc0ac<\/strong><strong>, <\/strong><strong>\ud638\ud154<\/strong><strong>, <\/strong><strong>\uc628\ub77c\uc778<\/strong> <strong>\uc5ec\ud589\uc0ac<\/strong><\/h3>\n<p>\uc544\uc2dc\uc544 \ud0dc\ud3c9\uc591, \ubbf8\uad6d, \uc601\uad6d\uc758 \uc5ec\ud589\uc790\ub4e4\uc740 \ub610\ud55c \ub2e4\uc591\ud55c \uc720\ud615\uc758 \uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ub418\uc5b4 \uc788\uc73c\uba70, \uc778\uac8c\uc774\uc9c0\uba3c\ud2b8 \uc218\uc900\ub3c4 \ub2e4\uc591\ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uc544\uc2dc\uc544<\/strong> <strong>\ud0dc\ud3c9\uc591<\/strong> <strong>\uc9c0\uc5ed\uc5d0\uc11c\ub294<\/strong> <strong>\ud56d\uacf5\uc0ac\uc640<\/strong> <strong>\uc628\ub77c\uc778<\/strong> <strong>\uc5ec\ud589\uc0ac\uc758<\/strong> <strong>\ub85c\uc5f4\ud2f0<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8\uc774<\/strong> <strong>\ub300\ub2e8\ud788<\/strong> <strong>\uc911\uc694\ud569\ub2c8\ub2e4<\/strong>.\n<ul>\n<li>\uc751\ub2f5\uc790\uc758 28%\ub294 \ud56d\uacf5\uc0ac \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0, 17%\ub294 \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. (8%\uc5d0 \ubd88\uacfc\ud55c \ubbf8\uad6d\uacfc\ub294 \ud655\uc5f0\ud788 \ube44\uad50\ub429\ub2c8\ub2e4.)<\/li>\n<\/ul>\n<\/li>\n<li><strong>\ubbf8\uad6d\uc5d0\uc11c\ub294<\/strong> <strong>\ud638\ud154<\/strong> \u00a0<strong>\ub85c\uc5f4\ud2f0<\/strong> <strong>\ud504\ub85c\uadf8\ub7a8<\/strong>\uc774 \uc778\uae30\uac00 \uc788\uc2b5\ub2c8\ub2e4.\n<ul>\n<li>\ubaa8\ub4e0 \uc9c0\uc5ed\ub4e4 \uac00\uc6b4\ub370, \uadf8\ub807\uac8c \ub9c9\uac15\ud55c \ud638\ud154 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc744 \ubcf4\uc720\ud55c \ub098\ub77c\ub294 \ubbf8\uad6d\ubfd0\uc785\ub2c8\ub2e4. \ubbf8\uad6d \uc751\ub2f5\uc790\ub4e4 \uc911 24%\ub294 \uc5ec\ud589 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ud588\ub2e4\uace0 \ub300\ub2f5\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<li><strong>\uc601\uad6d\uc758<\/strong> <strong>\uacbd\uc6b0<\/strong><strong>, <\/strong><strong>\uc5ec\ud589<\/strong> <strong>\ucda9\uc131\ub3c4\ub294<\/strong> <strong>\uacf5\uae09\uc5c5\uccb4\uc5d0<\/strong> <strong>\ub530\ub77c<\/strong> <strong>\ucc28\uc774\uac00<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong>.\n<ul>\n<li>\uc601\uad6d\uc5d0\uc11c\ub294 \ud56d\uacf5\uc0ac \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc5d0 \uac00\uc785\ub418\uc5b4 \uc788\uae30 \ub54c\ubb38\uc5d0 \ud56d\uacf5\uc0ac\uc5d0\uc11c \uc9c1\uc811 \ud56d\uacf5\uad8c\uc744 \uc608\uc57d\ud55c\ub2e4\ub294 \uc751\ub2f5\uc790\uac00 10% \ubc16\uc5d0 \ub418\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc628\ub77c\uc778 \uc5ec\ud589\uc0ac\uc758 \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8 \ud68c\uc6d0\uc774\ub77c\uc11c \ud574\ub2f9 \uc5ec\ud589\uc0ac\uc5d0\uc11c \uc608\uc57d\uc744 \ud588\ub2e4\ub294 \uc751\ub2f5\uc790\ub294 7%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><strong>\uc804<\/strong> <strong>\uc138\uacc4<\/strong><strong> Z <\/strong><strong>\uc138\ub300<\/strong> <strong>\uc5ec\ud589\uc790\ub4e4\uc5d0<\/strong> <strong>\uc874\uc7ac\ud558\ub294<\/strong> <strong>\uae30\ud68c<\/strong><\/h3>\n<p>\uac01 \uc9c0\uc5ed\ub9c8\ub2e4 \uc5ec\ud589 \ucda9\uc131\ub3c4\uc5d0\ub294 \ubbf8\ubb18\ud55c \ucc28\uc774\uac00 \uc874\uc7ac\ud558\uc9c0\ub9cc, \uc804 \uc138\uacc4 Z \uc138\ub300\uc5d0\ub294 \ub9ce\uc740 \uacf5\ud1b5\uc810\uc774 \uc874\uc7ac\ud569\ub2c8\ub2e4. \ud2b9\ud788, <a href=\"http:\/\/www.criteo.com\/kr\/blog\/z-%ec%84%b8%eb%8c%80-%ec%97%ac%ed%96%89%ea%b3%bc-%eb%a1%9c%ec%97%b4%ed%8b%b0-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%a8-%ea%b0%84%ec%9d%98-%ea%b0%84%ea%b7%b9\/\">\uc804 \uc138\uacc4\uc758 Z \uc138\ub300 \uc5ec\ud589\uc790\ub4e4<\/a>(15~24\uc138 \uc5f0\ub839\uce35)\uc740 2019\ub144\uc5d0 \uc5ec\ud589\uc5d0 \ub354 \ub9ce\uc740 \uc9c0\ucd9c\uc744 \ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\ubbf8\uad6d<\/strong><strong> Z <\/strong><strong>\uc138\ub300\uc758<\/strong><strong> 58%<\/strong>\uac00 \uc62c\ud574\ub294 2018\ub144\ubcf4\ub2e4 \uc5ec\ud589\uc5d0 \ub354 \ub9ce\uc740 \uc9c0\ucd9c\uc744 \ud560 \uac83\uc774\ub77c\uace0 \ub9d0\ud588\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc544\uc2dc\uc544<\/strong> <strong>\ud0dc\ud3c9\uc591<\/strong> <strong>\uc9c0\uc5ed<\/strong><strong> Z <\/strong><strong>\uc138\ub300\uc758<\/strong><strong> 49%<\/strong>\ub294 \uc62c\ud574 \uc5ec\ud589 \uc9c0\ucd9c\uc744 \ub298\ub9b4 \uc608\uc815\uc785\ub2c8\ub2e4.<\/li>\n<li><strong>\uc601\uad6d<\/strong><strong> Z <\/strong><strong>\uc138\ub300\uc758<\/strong> <strong>\uacbd\uc6b0\ub294<\/strong><strong> 47%<\/strong>\uac00 \uc62c\ud574 \uc5ec\ud589\uc5d0 \ub354 \ub9ce\uc740 \uc9c0\ucd9c\uc744 \ud560 \uacc4\ud68d\uc785\ub2c8\ub2e4.<\/li>\n<\/ul>\n<h3><strong>\uc5ec\ud589<\/strong> <strong>\ubd84\uc57c\uc758<\/strong> <strong>\uace0\uac1d<\/strong> <strong>\ucda9\uc131\ub3c4\ub294<\/strong> <strong>\ubcc0\ud654\ud560<\/strong> <strong>\uc900\ube44\uac00<\/strong> <strong>\ub418\uc5b4<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h3>\n<p>\uc804\uccb4\uc801\uc73c\ub85c, \ud0c0\uac9f \uc9c0\uc5ed, \uc131\ubcc4, \ub610\ub294 \uc5f0\ub839\uce35\uc5d0 \uad00\uacc4\uc5c6\uc774 <a href=\"http:\/\/www.criteo.com\/kr\/blog\/%ec%97%ac%ed%96%89-%ed%8f%ac%ec%9d%b8%ed%8a%b8-%ed%94%84%eb%a1%9c%ea%b7%b8%eb%9e%a8-%ed%8c%81\/\">\ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc740 \uc7ac\uace0<\/a> \ubc0f \uac15\ud654\ub420 \uc5ec\uc9c0\uac00 \ucda9\ubd84\ud788 \uc788\uc2b5\ub2c8\ub2e4. \uba3c\uc800, \ud68c\uc6d0 \uae30\ubc18\uc5d0\uc11c \uac04\uadf9(\uc80a\uc740\uce35 \ub610\ub294 \uc911\uc7a5\ub144\uce35 \uc5ec\ud589\uc790 \ub4f1)\uacfc \uc774\ub4e4\uc758 \ub9c8\uc74c\uc744 \uc6c0\uc9c1\uc77c \uc218 \uc788\ub294 \uc694\uc18c\ub97c \ud30c\uc545\ud55c \ud6c4, \uad00\ub828 \uc788\uace0 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \uc778\uc13c\ud2f0\ube0c\ub294 \uc5b4\ub5a4 \uac83\uc774 \uc788\ub294\uc9c0 \uc0dd\uac01\uc744 \ud574\ubd10\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p>\ud3ec\uc778\ud2b8\ub85c \ubb34\ub8cc \uc219\ubc15\uad8c\uc774\ub098 \ud56d\uacf5\uad8c\uc744 \uc5bb\ub294 \uac83\uc744 \uc120\ud638\ud558\ub294\uc9c0, \ud3ec\uc778\ud2b8\ub97c \uc790\uc120 \ub2e8\uccb4\uc5d0 \uae30\ubd80\ud558\ub294 \uac83\uc744 \uc120\ud638\ud558\ub294\uc9c0, \uc544\ub2c8\uba74 \ud3ec\uc778\ud2b8\ub97c \ud569\uc0b0\ud574 \uce5c\uad6c\ub4e4\uacfc \uadf8\ub8f9 \uc5ec\ud589\uc744 \ub5a0\ub098\ub294 \uac83\uc744 \uc120\ud638\ud558\ub294\uc9c0, \uc635\uc158\uc740 \ub05d\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ud55c\uac00\uc9c0\ub294 \ud655\uc2e4\ud569\ub2c8\ub2e4. \uc5ec\ud589 \ucda9\uc131\ub3c4\ub97c \uc7ac\ucc3d\uc870 \ud560 \ub54c\uac00 \ub418\uc5c8\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n<p>\uace0\uac1d \ucda9\uc131\ub3c4\uc5d0 \ub300\ud55c \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c? \ud06c\ub9ac\ud14c\uc624\uc758 \u201c\uad6c\ub9e4\ud558\ub294 \uc774\uc720(Why We Buy)&#8221; \uc124\ubb38\uc870\uc0ac\ub294 \uc18c\ube44\uc790\uc758 \uad6c\ub9e4 \ud589\ub3d9\uc5d0 \ub300\ud55c \ud1b5\ucc30\uc744 \uc81c\uacf5\ud569\ub2c8\ub2e4. \uac00\uc774\ub4dc \ub2e4\uc6b4\ub85c\ub4dc:<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/eBook-Smart-Marketers-Guide-to-Customer-Loyalty-KR.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10647\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/19_Blog_CTA-Buttons_BlogCTA-SMG-CustomerLoyalty-kr.png\" alt=\"eBOOK \uc2a4\ub9c8\ud2b8\ud55c \ub9c8\ucf00\ud130\ub97c \uc704\ud55c \uace0\uac1d \ucda9\uc131\ub3c4 \uac00\uc774\ub4dc\" width=\"600\" height=\"151\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/19_Blog_CTA-Buttons_BlogCTA-SMG-CustomerLoyalty-kr.png 600w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/19_Blog_CTA-Buttons_BlogCTA-SMG-CustomerLoyalty-kr-300x76.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><em>\ucd9c\ucc98: &#8220;\uc608\uc57d\ud558\ub294 \uc774\uc720(Why We Book)&#8221;, Criteo Travel Study, 2019\ub144 5\uc6d4~6\uc6d4, N=8154.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \ud06c\ub9ac\ud14c\uc624\uac00 \ucd5c\uadfc \uc804 \uc138\uacc4 8,000\uc5ec \uba85\uc758 \uc5ec\ud589\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \u201c\uc608\uc57d\ud558\ub294 \uc774\uc720(Why We Book)\u201d \uc124\ubb38\uc870\uc0ac*\uc5d0 \ub530\ub974\uba74, \uc624\ub298\ub0a0 \uc5ec\ud589 \ubd84\uc57c\uc758 \uace0\uac1d \ucda9\uc131\ub3c4\ub294 \ud55c\ub9c8\ub514\ub85c \ub9e4\uc6b0 \ubcf5\uc7a1\ud569\ub2c8\ub2e4. \ub85c\uc5f4\ud2f0 \ud504\ub85c\uadf8\ub7a8\uc758 \ud68c\uc6d0\ub4e4\uc740 \ub300\uccb4\ub85c \ub9cc\uc871\ub3c4\uac00 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