{"id":10631,"date":"2019-07-24T15:36:29","date_gmt":"2019-07-24T15:36:29","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/3-reasons-your-app-conversion-campaign-isnt-working\/"},"modified":"2021-09-07T20:05:44","modified_gmt":"2021-09-07T20:05:44","slug":"%ec%95%b1-%ec%a0%84%ed%99%98-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%9d%b4-%ed%9a%a8%ea%b3%bc%ea%b0%80-%ec%97%86%eb%8a%94-3%ea%b0%80%ec%a7%80-%ec%9d%b4%ec%9c%a0","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%95%b1-%ec%a0%84%ed%99%98-%ec%ba%a0%ed%8e%98%ec%9d%b8%ec%9d%b4-%ed%9a%a8%ea%b3%bc%ea%b0%80-%ec%97%86%eb%8a%94-3%ea%b0%80%ec%a7%80-%ec%9d%b4%ec%9c%a0\/","title":{"rendered":"\uc571 \uc804\ud658 \ucea0\ud398\uc778\uc774 \ud6a8\uacfc\uac00 \uc5c6\ub294 3\uac00\uc9c0 \uc774\uc720"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uba4b\uc9c4 \uc571\uc744 \uad6c\ucd95\ud558\uace0 \uc571\uc2a4\ud1a0\uc5b4 \ucd5c\uc801\ud654(ASO)\ub97c \uc12d\ub835\ud55c \ub4a4 \uc571 \uc778\uc2a4\ud1a8 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc774 \uc81c\ub300\ub85c \ub3cc\uc544\uac00\uba74 \uc571 \uc124\uce58\uac00 \uafb8\uc900\ud558\uac8c \uc99d\uac00\ud560 \uac83\uc785\ub2c8\ub2e4. (\uc26c\uc6b4 \uc77c\uc740 \uc544\ub2d9\ub2c8\ub2e4.) \ucd95\ud558\ud569\ub2c8\ub2e4!<\/p>\n<p>\uadf8\ub7ec\ub098 \uc571\uc758 \uc138\uc0c1\uc5d0\uc11c\ub294 \uc2b9\ub9ac\ub97c \ub9cc\ub07d\ud560 \uc5ec\uc720\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ud22c\uc790 \uac00\uce58\ub97c \ud655\ubcf4\ud558\ub824\uba74, \uc571\uc774 \ub9e4\ucd9c\uc744 \uc62c\ub824\uc918\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uadfc\uc758 \uc571 \uc0ac\uc6a9 \ud1b5\uacc4\uc5d0 \ub530\ub974\uba74, \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \uc2dc\uac04\uc774 \ub300\ub2e8\ud788 \ucd09\ubc15\ud569\ub2c8\ub2e4. \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc124\uce58 \ud6c4 7\uc77c\uc774 \uc9c0\ub09c \uc2dc\uc810\uc5d0\uc11c \uc571\uc744 \uc0ac\uc6a9\ud558\ub294 \uc0ac\ub78c\uc740 11%\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc774\ub294 \uc77c\uc8fc\uc77c\uc774 \uc9c0\ub098\uba74 89%\uc758 \uc0ac\uc6a9\uc790\uac00 \uc571\uc744 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4. <a href=\"http:\/\/info.localytics.com\/blog\/23-of-users-abandon-an-app-after-one-use\">Localytics<\/a>\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, 4\uba85 \uc911 1\uba85\uc740 \uc571\uc744 \ub2e8 \ud55c\ubc88 \uc0ac\uc6a9\ud574\ubcf8 \ud6c4 \ub2e4\uc2dc \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"http:\/\/www.criteo.com\/kr\/solutions\/increase-conversions\/\">\uc571 \ub9e4\ucd9c\uc744 \uc99d\uc9c4<\/a>\ud558\ub294 \uac00\uc7a5 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95 \uc911 \ud558\ub098\ub294 \uc571 \uc804\ud658 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c, \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\uc5d0 \ub530\ub974\uba74, \uc571 \uc0ac\uc6a9\uc744 \uc801\uadf9 \uc720\ub3c4\ud558\ub294 \ub9ac\ud14c\uc77c\ub7ec\ub4e4\uc758 \uacbd\uc6b0 \uc804\ub144 \ub300\ube44 \uc778\uc571 \uac70\ub798\uc758 \ube44\uc911\uc774 30% \uc99d\uac00\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc81c\ub300\ub85c \ud558\ub824\uba74 \uba87 \uac00\uc9c0 \ube44\uacb0\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>1. <\/strong><strong>\uace0\uac1d\uc758<\/strong> <strong>\uc5ec\uc815\uc5d0\uc11c<\/strong> <strong>\ub2e8\ud3b8\uc801\uc778<\/strong> <strong>\ubd80\ubd84\ub9cc<\/strong> <strong>\ubcf4\uace0<\/strong> <strong>\uc788\uc2b5\ub2c8\ub2e4<\/strong>.<\/h2>\n<p>\uc571 \ub0b4\uc5d0\uc11c\uc758 \uc0ac\uc6a9\uc790 \ud65c\ub3d9\ub9cc \ucd94\uc801\ud558\uace0 \uc788\ub2e4\uba74, \uace0\uac1d\uc758 \uc804\uccb4 \uc2a4\ud1a0\ub9ac\uc5d0\uc11c \uc77c\ubd80\ubd84\ub9cc \ubcf4\uace0 \uc788\ub294 \uac83\uc785\ub2c8\ub2e4. \ub2e4\ub978 \uc571\uc5d0\uc11c\ub294 \uace0\uac1d\uc774 \ubb34\uc5c7\uc744 \ubcf4\uace0 \uc788\uc744\uae4c\uc694? \uc628\ub77c\uc778\uc73c\ub85c \ubb34\uc5c7\uc744 \uad6c\ub9e4\ud588\uc744\uae4c\uc694? \ub370\uc2a4\ud2b8\ud1b1\uc5d0\uc11c\uc758 \uc5ec\uc815\uc740 \uc5b4\ub5a4 \ubaa8\uc2b5\uc77c\uae4c\uc694?<\/p>\n<p>\uc774\ub7ec\ud55c \ub370\uc774\ud130 \ud3ec\uc778\ud2b8 \ubaa8\ub450\uac00 \uc0c1\ud488\uc5d0 \ub300\ud55c \uac1c\ubcc4 \uace0\uac1d\uc758 \uad00\uc2ec\uacfc \uad6c\ub9e4 \uc758\ub3c4\ub97c \ud6e8\uc52c \ub354 \uc798 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc90d\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ub370\uc774\ud130\ub294 \uc801\uc808\ud55c \uad11\uace0 \uba54\uc2dc\uc9c0, \ud3ec\ub9f7 \ubc0f \uc2dc\uac04\uc744 \ud30c\uc545\ud558\uc5ec, \uad6c\ub9e4\ub85c \uc5f0\uacb0\uc2dc\ud0a4\ub294\ub370 \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>2. <\/strong><strong>\ucda9\ubd84\ud55c<\/strong> <strong>\uc0c1\ud488<\/strong> <strong>\uc635\uc158\uc744<\/strong> <strong>\uc81c\uacf5\ud558\uace0<\/strong> <strong>\uc788\uc9c0<\/strong> <strong>\uc54a\uc2b5\ub2c8\ub2e4<\/strong>.<\/h2>\n<p>\ub9ce\uc740 \uc571 \ub9ac\ud0c0\uac8c\ud305 \uc194\ub8e8\uc158\ub4e4\uc740 \uae30\uc874\uc5d0 \uace0\uac1d\uc774 \ubcf8 \uc0c1\ud488\ub4e4\ub9cc\uc744 \uad11\uace0\uc5d0 \ud45c\uc2dc\ud569\ub2c8\ub2e4.<\/p>\n<p>\uc774\ub294 \uc88b\uc740 \uc2dc\uc791\uc810\uc740 \ub420 \uc218 \uc788\uc9c0\ub9cc, \uace0\uac1d\uc774 \uc774\uc720\uac00 \uc788\uc5b4\uc11c \uadf8 \uc0c1\ud488\uc744 \uc0ac\uc9c0 \uc54a\uc558\ub2e4\uba74 \uc5b4\ub5a8\uae4c\uc694? \uae30\uc874\uc5d0 \uac80\uc0c9\uc744 \ud55c \uc0c1\ud488 \ub9d0\uace0\ub3c4 \uc804\uccb4 \uce74\ud0c8\ub85c\uadf8\uc5d0\uc11c \uc0c1\ud488\uc744 \ucd94\ucc9c\ud574\uc8fc\ub294 \uc194\ub8e8\uc158\uc73c\ub85c, \ub354 \ub9ce\uc740 \uc635\uc158\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uace0\uac1d\uc774 \uc0ac\uc774\ud2b8\ub85c \ub3cc\uc544\uc640 \uad6c\ub9e4\ub97c \uc644\ub8cc\ud560 \uc218 \uc788\ub3c4\ub85d \ud574\uc57c \ud569\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc804\ub7b5\uc740 \ud070 \uc131\uacfc\ub97c \uac00\uc838\ub2e4 \uc904 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 <a href=\"http:\/\/www.criteo.com\/kr\/solutions\/increase-conversions\/\">\uc571 \uc804\ud658 \uc194\ub8e8\uc158<\/a>\uc744 \uc0ac\uc6a9\ud558\uba74, \uac70\ub798\uc758 28% \uc774\uc0c1\uc774 \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc744 \ubc1c\uacac\ud55c \uacb0\uacfc\ub85c \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10632\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Ad-with-Product-Recos.png\" alt=\"ad example with product recommendations\" width=\"468\" height=\"393\" srcset=\"https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Ad-with-Product-Recos.png 468w, https:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Ad-with-Product-Recos-300x252.png 300w\" sizes=\"auto, (max-width: 468px) 100vw, 468px\" \/><\/p>\n<h2><\/h2>\n<h2><strong>3. <\/strong><strong>\uc2a4\ud0dc\ud2f1<\/strong> <strong>\uad11\uace0\ub294<\/strong> <strong>\uc778\uac8c\uc774\uc9c0\uba3c\ud2b8\uc5d0<\/strong> <strong>\ubd80\uc815\uc801\uc778<\/strong> <strong>\uc601\ud5a5\uc744<\/strong> <strong>\ubbf8\uce69\ub2c8\ub2e4<\/strong><strong>.<\/strong><\/h2>\n<p>\uc2a4\ud0dc\ud2f1 \uad11\uace0\ub294 \uc0ac\uc774\uc988\uc640 \uad6c\uc131\uc758 \uc218\uc5d0 \ud55c\uacc4\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uace0\uac1d\uc740 \ub354 \ud070 \uc774\ubbf8\uc9c0\ub97c \uc120\ud638\ud558\uace0, \ub2e4\ub978 \uace0\uac1d\uc740 \ud2b9\uc815 \uc0c9\uc0c1\uc744 \uc120\ud638\ud558\ub294 \ub4f1, \uace0\uac1d\ub9c8\ub2e4 \uc2dc\uac01\uc801 \uc120\ud638\ub3c4\uac00 \ub2e4\ub985\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \uc120\ud638\ub3c4\ub97c \ub9cc\uc871\uc2dc\ud0a4\ub294 \uac83\uc774 \uc800\uc6b8\uc758 \ub208\uae08\uc744 \uc6c0\uc9c1\uc774\ub294 \ud2f0\ud551 \ud3ec\uc778\ud2b8\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p>\uad11\uace0\uc758 \uc2dc\uac01\uc801 \uc694\uc18c\ub97c \uac01 \uace0\uac1d\uc5d0 \ub9de\uac8c \uc2e4\uc2dc\uac04\uc73c\ub85c \ub9de\ucda4\ud654\ud574\uc8fc\uace0 \ubaa8\ub4e0 \uc0ac\uc774\uc988\ub85c \ud655\uc7a5\uc774 \uac00\ub2a5\ud55c <a href=\"http:\/\/www.criteo.com\/kr\/technology\/criteo-engine\/dco\/\">\ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c<\/a>\ub85c \uc5c5\uadf8\ub808\uc774\ub4dc\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10634\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Ads-with-DCO.png\" alt=\"ad example with dynamic creative optimization\" width=\"289\" height=\"247\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10636\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Ad-with-DCO-2.png\" alt=\"ad example with dynamic creative optimization\" width=\"291\" height=\"245\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10638\" src=\"http:\/\/www.criteo.com\/kr\/wp-content\/uploads\/sites\/7\/2019\/07\/Ad-with-DCO-3.png\" alt=\"ad example with dynamic creative optimization\" width=\"291\" height=\"245\" \/><\/p>\n<h2><\/h2>\n<h2><strong>\ub354<\/strong> <strong>\ub098\uc740<\/strong> <strong>\uc571<\/strong> <strong>\uc804\ud658<\/strong> <strong>\ucea0\ud398\uc778\uc744<\/strong> <strong>\uad6c\ucd95\ud558\ub294<\/strong> <strong>\ubc29\ubc95<\/strong><\/h2>\n<p>\uc704\uc758 \uc138 \uac00\uc9c0 \ubb38\uc81c\ub294 \uc194\ub8e8\uc158\uc73c\ub85c \ud574\uacb0\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4. \uc571\uc774 \ub9e4\ucd9c\uc744 \ucc3d\ucd9c\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\ub824\uba74, \uc544\ub798\uc758 \uc0ac\ud56d\ub4e4\uc744 \uc81c\uacf5\ud558\ub294 \uad11\uace0 \ud30c\ud2b8\ub108\ub97c \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n<ul>\n<li><strong>\uace0\uac1d\uc5d0 \ub300\ud55c 360\ub3c4 \ubdf0.<\/strong><strong>\u00a0<\/strong>\uac01 \uace0\uac1d\uc5d0 \ub300\ud55c \ub354 \ud070 \uadf8\ub9bc\uc744 \ud655\ubcf4\ud558\ub824\uba74, \uc571 \ub0b4 \ud65c\ub3d9\uc740 <em>\ubb3c\ub860<\/em> \uc571 \uc774\uc678\uc5d0\uc11c\uc758 \ud65c\ub3d9\uae4c\uc9c0 \ucd94\uc801\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>AI <\/strong><strong>\uae30\ubc18<\/strong> <strong>\uc0c1\ud488<\/strong> <strong>\ucd94\ucc9c.<\/strong> \uae30\uc874\uc5d0 \uace0\uac1d\uc774 \ubcf8 \uc0c1\ud488\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uce74\ud0c8\ub85c\uadf8\uc5d0\uc11c \uace0\uac1d\uc774 \uad00\uc2ec\uc744 \ubcf4\uc77c\ub9cc\ud55c \ub2e4\ub978 \uc0c1\ud488\uc744 \ubcf4\uc5ec\uc8fc\ub294 \uad11\uace0\ub97c \uc81c\uacf5\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub2e4\uc774\ub098\ubbf9<\/strong> <strong>\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c.<\/strong> \ub2e4\uc774\ub098\ubbf9 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c \ucd5c\uc801\ud654\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \uc77c\uad00\uc131\uc744 \uc720\uc9c0\ud558\uba70 \uac01 \uace0\uac1d\uc5d0 \ub9de\uac8c \uad11\uace0\ub97c \ub9de\ucda4\ud654\ud574\uc57c \ud569\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p><em><strong>\ud06c\ub9ac\ud14c\uc624\uac00 \uc5b4\ub5bb\uac8c \uc571 \uc804\ud658\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294\uc9c0 \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c?\u00a0<\/strong><\/em><a href=\"http:\/\/www.criteo.com\/kr\/contact-us\/\"><em><strong>\uc9c0\uae08 \uc2dc\uc791\ud558\uc2ed\uc2dc\uc624!<\/strong><\/em><\/a><em><strong>\u00a0<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uba4b\uc9c4 \uc571\uc744 \uad6c\ucd95\ud558\uace0 \uc571\uc2a4\ud1a0\uc5b4 \ucd5c\uc801\ud654(ASO)\ub97c \uc12d\ub835\ud55c \ub4a4 \uc571 \uc778\uc2a4\ud1a8 \ucea0\ud398\uc778\uc744 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uc774 \ubaa8\ub4e0 \uac83\uc774 \uc81c\ub300\ub85c \ub3cc\uc544\uac00\uba74 \uc571 \uc124\uce58\uac00 \uafb8\uc900\ud558\uac8c \uc99d\uac00\ud560 \uac83\uc785\ub2c8\ub2e4. (\uc26c\uc6b4 \uc77c\uc740 \uc544\ub2d9\ub2c8\ub2e4.) \ucd95\ud558\ud569\ub2c8\ub2e4! \uadf8\ub7ec\ub098 \uc571\uc758 \uc138\uc0c1\uc5d0\uc11c\ub294 \uc2b9\ub9ac\ub97c \ub9cc\ub07d\ud560 \uc5ec\uc720\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \ud22c\uc790 \uac00\uce58\ub97c \ud655\ubcf4\ud558\ub824\uba74, \uc571\uc774 \ub9e4\ucd9c\uc744 \uc62c\ub824\uc918\uc57c \ud569\ub2c8\ub2e4. \ucd5c\uadfc\uc758 \uc571 \uc0ac\uc6a9 \ud1b5\uacc4\uc5d0 \ub530\ub974\uba74, \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\ub294 \uc2dc\uac04\uc774 \ub300\ub2e8\ud788 \ucd09\ubc15\ud569\ub2c8\ub2e4. \uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc124\uce58 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