{"id":10656,"date":"2019-07-26T17:50:54","date_gmt":"2019-07-26T17:50:54","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/3-ways-target-audiences-get-traffic\/"},"modified":"2021-01-06T20:20:08","modified_gmt":"2021-01-06T20:20:08","slug":"%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9c%bc%eb%a1%9c-%ec%98%a4%eb%94%94%ec%96%b8%ec%8a%a4%eb%a5%bc-%ed%83%80%ea%b8%b0%ed%8c%85%ed%95%98%ea%b3%a0-%ed%8a%b8%eb%9e%98%ed%94%bd%ec%9d%84-%ed%96%a5%ec%83%81","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ed%9a%a8%ea%b3%bc%ec%a0%81%ec%9c%bc%eb%a1%9c-%ec%98%a4%eb%94%94%ec%96%b8%ec%8a%a4%eb%a5%bc-%ed%83%80%ea%b8%b0%ed%8c%85%ed%95%98%ea%b3%a0-%ed%8a%b8%eb%9e%98%ed%94%bd%ec%9d%84-%ed%96%a5%ec%83%81\/","title":{"rendered":"\ud6a8\uacfc\uc801\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uae30\ud305\ud558\uace0 \ud2b8\ub798\ud53d\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 3\uac00\uc9c0 \ubc29\ubc95"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>\uc774\ubc88 \ubd84\uae30\uc5d0 \ub192\uc740 \ud2b8\ub798\ud53d \ubaa9\ud45c\ub97c \uc138\uc6b0\uc168\ub098\uc694? \uc628\ub77c\uc778 \uad11\uace0\ub294 \uc989\uac01\uc801\uc778 \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc73c\ub85c \uc785\uc99d\ub41c \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uc815\ud574\uc9c4 \ubaa9\ud45c\uce58\uac00 \uc788\ub294 \uacbd\uc6b0, \ucd5c\ub300\ud55c \ub9ce\uc740 \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ub113\uac8c \uadf8\ubb3c\uc744 \uccd0 \ub193\uace0 \ucd5c\uc120\uc758 \uacb0\uacfc\uac00 \ub098\uc624\uae30\ub9cc\uc744 \uae30\uc6d0\ud558\uace0 \uc2f6\uc740 \ucda9\ub3d9\uc774 \uc0dd\uae38 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7f0 \uacbd\uc6b0, \ubcf4\ud1b5 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc73c\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\ub294 \ubd88\ud544\uc694\ud55c \ub178\ucd9c\uc5d0 \uc608\uc0b0\uc744 \ub0ad\ube44\ud558\ub294 \uacb0\uacfc\uac00 \uc0dd\uae30\uae30 \ub9c8\ub828\uc785\ub2c8\ub2e4.<\/p>\n<p>\uadf8 \ub300\uc2e0, \ub2e8\uc21c\ud788 \ubc29\ubb38\ub9cc \ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uad6c\ub9e4\uae4c\uc9c0 \ud560 \ud655\ub960\uc774 \ub192\uc740 \ubc29\ubb38\uc790\ub4e4\ub85c <a href=\"http:\/\/www.criteo.com\/kr\/solutions\/drive-traffic\/\">\ud2b8\ub798\ud53d\uc744 \uc99d\uac00<\/a>\uc2dc\ucf1c \uc8fc\ub294 \uc544\ub798\uc758 3\uac00\uc9c0 \ucea0\ud398\uc778\uc744 \uc2dc\ub3c4\ud574\ubcf4\uc2ed\uc2dc\uc624.<\/p>\n<h2>1. <strong>\uc2dc\ubc00\ub7ec<\/strong> <strong>\uc624\ub514\uc5b8\uc2a4<\/strong> <strong>\ud0c0\uae30\ud305<\/strong><\/h2>\n<p>\ubb3c\ub860, \ud2b9\uc815 \uc778\uad6c \ud1b5\uacc4 \uc815\ubcf4\ub098 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uad00\uc2ec\uc0ac\ub97c \uae30\ubc18\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc0dd\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774 \ubc29\ubc95\ub3c4 \uc5ed\uc2dc \ube0c\ub79c\ub4dc\uc5d0 \uc804\ud600 \uad00\uc2ec\uc774 \uc5c6\ub294 \uace0\uac1d\uc5d0 \uad11\uace0 \ube44\uc6a9\uc744 \uc9c0\ucd9c\ud558\uac8c \ub9cc\ub4dc\ub294 \ub108\ubb34 \ub113\uc740 \uadf8\ubb3c\uc785\ub2c8\ub2e4. \ub300\uc2e0, \uae30\uc874 \uc6f9 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc640 \uac19\uc740 \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\uc6a9\uc790\ub97c \ubc1c\uacac\ud558\ub294 \u201c\uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4(similar audience)\u201d \ubc29\uc2dd\uc744 \uc0ac\uc6a9\ud574\ubcf4\uc2ed\uc2dc\uc624. \uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4\ub294 \uc544\uc9c1 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ubaa8\ub974\uc9c0\ub9cc \uc720\uc0ac\ud55c \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \uc0ac\uc6a9\uc790\ub4e4\uc785\ub2c8\ub2e4. \ub192\uc740 \ub3c4\ub2ec\uc728\uc744 \uc81c\uacf5\ud558\ub294 \uc804\ub7b5\uc774\uae30\ub3c4 \ud558\uace0 \uace0\uac1d\uc774 \uc778\uac8c\uc774\uc9c0\ud560 \ud655\ub960\ub3c4 \ud6e8\uc52c \ub354 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em>\ud301: \uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4\ub97c \uad6c\ucd95\ud558\ub824\uba74 \uc6f9 \ubc29\ubb38\uc790\ub4e4\uc744 \ubd84\uc11d\ud558\uace0 \ud0d0\uc0c9 \ubc0f \uad6c\ub9e4 \ud328\ud134\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud55c AI\uc640 \uae30\ubc18\uc774 \ub420 \ubc29\ub300\ud55c \uc591\uc758 \ub370\uc774\ud130\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ub370\uc774\ud130\uac00 \ub9ce\uc744\uc218\ub85d, \uc2dc\ubc00\ub7ec \uc624\ub514\uc5b8\uc2a4\uc758 \ubc94\uc704\ub3c4 \ucee4\uc9c0\uace0, AI\uac00 \ub354 \uc815\uad50\ud560\uc218\ub85d, \uad6c\ub9e4 \ud655\ub960\uc774 \ub354 \ub192\uc740 \uc624\ub514\uc5b8\uc2a4\uc5d0\uac8c \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/p>\n<p><em>\ud301: \uc774\ub7ec\ud55c \uc720\ud615\uc758 \ucea0\ud398\uc778\uc744 \ud1b5\ud574 \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\uace0 \uc0c1\ud488\uc73c\ub85c \uace0\uac1d\uc744 \uc720\ub3c4\ud558\ub824\uba74, \uc0c1\ud488\uacfc \ube0c\ub79c\ub529\ub41c \uba54\uc2dc\uc9c0\uac00 \uacb0\ud569\ub41c \uad11\uace0\uac00 \ud544\uc694\ud569\ub2c8\ub2e4.<\/em><\/p>\n<h2>2. <strong>\uc6f9\uc0ac\uc774\ud2b8<\/strong> <strong>\ubc29\ubb38\uc790<\/strong> <strong>\ub9ac\ud0c0\uae30\ud305<\/strong><\/h2>\n<p>\ud2b8\ub798\ud53d\uc744 \ud5a5\uc0c1\uc2dc\ucf1c \uc8fc\ub294 \uac83\uc73c\ub85c \uc785\uc99d\ub41c \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc774\ubbf8 \ube0c\ub79c\ub4dc\uc5d0 \uad00\uc2ec\uc774 \uc788\uae30 \ub54c\ubb38\uc5d0, \uae30\uc874 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\ub97c \uc7ac\ubc29\ubb38\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \uac83\uc774 \uc644\uc804\ud788 \uc0c8\ub85c\uc6b4 \uc0ac\uc6a9\uc790\ub97c \ubc29\ubb38\ud558\ub3c4\ub85d \uc720\ub3c4\ud558\ub294 \uac83\ubcf4\ub2e4 \ud6e8\uc52c \ub354 \uc27d\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uad6c\ub9e4 \uc5ec\uc815\uc758 \ud3c9\uac00\/\uace0\ub824 \ub2e8\uacc4\uc5d0\uc11c \ube0c\ub79c\ub4dc\uac00 \uac00\uc7a5 \uba3c\uc800 \uba38\ub9bf \uc18d\uc5d0 \ub5a0\uc624\ub974\ub3c4\ub85d \ub9cc\ub4e4 \uc218 \uc788\ub294 \ud6cc\ub96d\ud55c \ubc29\ubc95\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc704\uce58\ud55c \ud37c\ub110\uc758 \ub2e8\uacc4\uc5d0 \uae30\ubc18\ud574 \uad11\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ub9de\ucda4\ud654\ud560 \uc218 \uc788\ub3c4\ub85d \ubc29\ubb38 \ud398\uc774\uc9c0\ubcc4\ub85c \ub9ac\ud0c0\uae30\ud305 \uc624\ub514\uc5b8\uc2a4\uc758 \uc138\ubd84\ud654\ub97c \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \ud648\ud398\uc774\uc9c0\ub098 \uce74\ud14c\uace0\ub9ac \ub808\ubca8 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud55c \uace0\uac1d\uc740 \ube0c\ub79c\ub4dc\uc640 \uc0c1\ud488 \ucf58\ud150\uce20\uac00 \ud568\uaed8 \ud45c\uc2dc\ub41c \uad11\uace0\ub85c \ub3c4\uc6c0\uc744 \ubc1b\uc744 \uc218 \uc788\uace0, \uc0c1\ud488\uc758 \uc138\ubd80 \uc815\ubcf4 \ud398\uc774\uc9c0\ub97c \ubc29\ubb38\ud55c \uace0\uac1d\uc5d0\uac8c\ub294 \ucd5c\uadfc \uc870\ud68c\ud55c \uc0c1\ud488\uc5d0 \ub300\ud55c \ud560\uc778\uc774 \ud6a8\uacfc\uc801\uc778 \ubc29\ubc95\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em>\ud301: \ub9ac\ud0c0\uae30\ud305 \uad11\uace0\uc5d0 \uc0c1\ud488 \ucd94\ucc9c\uc744 \ud3ec\ud568\uc2dc\ucf1c\uc57c \ud569\ub2c8\ub2e4. \uc5b4\ub5a0\ud55c \uc774\uc720\ub85c\ub4e0 \uace0\uac1d\uc774 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uae30\ub85c \ud558\uace0 \uc6f9\uc0ac\uc774\ud2b8\ub97c \ub5a0\ub0ac\ub2e4\uba74 \uce74\ud0c8\ub85c\uadf8\uc758 \ub2e4\ub978 \uc0c1\ud488\ub4e4\uc744 \ud45c\uc2dc\ud558\uc5ec \uad00\uc2ec\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/em><\/p>\n<h2>3. <strong>\uae30\uc874<\/strong> <strong>\uace0\uac1d<\/strong> <strong>\uc778\uac8c\uc774\uc9c0<\/strong> <strong>\uc720\ub3c4<\/strong><\/h2>\n<p>\uae30\uc874 \uace0\uac1d\uc744 \ud0c0\uae30\ud305\ud558\ub294 \uc628\ub77c\uc778 \ucea0\ud398\uc778\uc73c\ub85c \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ubcf4\uc644\ud569\ub2c8\ub2e4. \ub9ce\uc740 \uad11\uace0 \uc194\ub8e8\uc158\uc740 \uace0\uac1d \uc5f0\ub77d\ucc98 \ubaa9\ub85d\uc744 \uc5c5\ub85c\ub4dc\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uba70, \uc774\ub97c \uc194\ub8e8\uc158\uc774 \ubcf4\uc720\ud55c \uace0\uac1d \ub370\uc774\ud130 \ud480\uacfc \ub9e4\uce58\uc2dc\ucf1c \uc628\ub77c\uc778\uc5d0\uc11c \uae30\uc874 \uace0\uac1d\uc744 \ubc1c\uacac\ud569\ub2c8\ub2e4. \uc628\ub77c\uc778\uc5d0\uc11c \uace0\uac1d\uc744 \ubc1c\uacac\ud558\uba74, \uc2e0\uc0c1\ud488 \uc5c5\ub370\uc774\ud2b8, \uae30\uc874 \uad6c\ub9e4 \uc0c1\ud488\uc5d0 \ub300\ud55c \ud560\uc778 \ud61c\ud0dd, \uc2dc\uc988\ub110 \uc624\ud37c \ub4f1\uc744 \ud3ec\ud568\ub41c \ub9de\ucda4\ud654\ub41c \uba54\uc2dc\uc9c0\ub97c \uc804\uc1a1\ud558\uc5ec \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc744 \uc720\ub3c4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><em>\ud301: \uc624\ud504\ub77c\uc778 \ub9e4\uc7a5\uc744 \uc774\uc6a9\ud558\ub294 \uace0\uac1d\uc744 \uc628\ub77c\uc778\uc5d0\uc11c \ucc3e\uc744 \uc218 \uc788\ub3c4\ub85d \ud574\uc8fc\ub294 \uc194\ub8e8\uc158\uc744 \ucc3e\uc544\ubcf4\uc2ed\uc2dc\uc624. \ub9e4\uc7a5 \uace0\uac1d\uc744 \uc6f9\uc0ac\uc774\ud2b8\ub85c \ubd88\ub7ec\uc624\ub294 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/em><\/p>\n<p><em><strong>\ud06c\ub9ac\ud14c\uc624\uac00 \uc5b4\ub5bb\uac8c \uc6f9 \ud2b8\ub798\ud53d\uc744 \uc99d\uac00\uc2dc\ud0ac \uc218 \uc788\ub3c4\ub85d \uc9c0\uc6d0\ud558\ub294\uc9c0 \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc6d0\ud558\uc2ed\ub2c8\uae4c?\u00a0<\/strong><\/em><a href=\"http:\/\/www.criteo.com\/kr\/contact-us\/\"><em><strong>\uc9c0\uae08 \uc2dc\uc791\ud558\uc138\uc694!<\/strong><\/em><\/a><em><strong>\u00a0<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \uc774\ubc88 \ubd84\uae30\uc5d0 \ub192\uc740 \ud2b8\ub798\ud53d \ubaa9\ud45c\ub97c \uc138\uc6b0\uc168\ub098\uc694? \uc628\ub77c\uc778 \uad11\uace0\ub294 \uc989\uac01\uc801\uc778 \uacb0\uacfc\ub97c \uc81c\uacf5\ud558\ub294 \uac83\uc73c\ub85c \uc785\uc99d\ub41c \uc194\ub8e8\uc158\uc785\ub2c8\ub2e4. \uc815\ud574\uc9c4 \ubaa9\ud45c\uce58\uac00 \uc788\ub294 \uacbd\uc6b0, \ucd5c\ub300\ud55c \ub9ce\uc740 \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \ub113\uac8c \uadf8\ubb3c\uc744 \uccd0 \ub193\uace0 \ucd5c\uc120\uc758 \uacb0\uacfc\uac00 \ub098\uc624\uae30\ub9cc\uc744 \uae30\uc6d0\ud558\uace0 \uc2f6\uc740 \ucda9\ub3d9\uc774 \uc0dd\uae38 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7f0 \uacbd\uc6b0, \ubcf4\ud1b5 \uc0ac\uc774\ud2b8 \ubc29\ubb38\uc73c\ub85c \uc5f0\uacb0\ub418\uc9c0 \uc54a\ub294 \ubd88\ud544\uc694\ud55c \ub178\ucd9c\uc5d0 \uc608\uc0b0\uc744 \ub0ad\ube44\ud558\ub294 \uacb0\uacfc\uac00 \uc0dd\uae30\uae30 \ub9c8\ub828\uc785\ub2c8\ub2e4. \uadf8 \ub300\uc2e0, \ub2e8\uc21c\ud788 [&hellip;]<\/p>\n","protected":false},"author":55,"featured_media":10657,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,173],"coauthors":[],"class_list":{"0":"post-10656","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\ud6a8\uacfc\uc801\uc73c\ub85c \uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uae30\ud305\ud558\uace0 \ud2b8\ub798\ud53d\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\ub294 3\uac00\uc9c0 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"\uc624\ub514\uc5b8\uc2a4\ub97c \ud0c0\uae30\ud305\ud558\ub294 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