{"id":10667,"date":"2019-08-05T15:26:56","date_gmt":"2019-08-05T15:26:56","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/brand-awareness-quick-guide\/"},"modified":"2021-01-06T20:20:14","modified_gmt":"2021-01-06T20:20:14","slug":"%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%9d%b8%ec%a7%80%eb%8f%84-%eb%b9%a0%eb%a5%b8-%ea%b0%80%ec%9d%b4%eb%93%9c","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%ec%9d%b8%ec%a7%80%eb%8f%84-%eb%b9%a0%eb%a5%b8-%ea%b0%80%ec%9d%b4%eb%93%9c\/","title":{"rendered":"[\ud035 \uac00\uc774\ub4dc] \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\uace0 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc5d0 \ube60\uc838\ub4e4\uac8c \ub9cc\ub4dc\ub294 3\uac00\uc9c0 \ubc29\ubc95"},"content":{"rendered":"

 <\/p>\n

\ube44\uc988\ub2c8\uc2a4\uac00 \uc6d0\ud558\ub294 \uac83\ub9cc\ud07c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uc9c0 \uc54a\uace0 \uc788\ub2e4\uba74,\u00a0 \ud504\ub85c\ubaa8\uc158 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud574\uc57c \ud558\ub098\ub77c\ub294 \uc0dd\uac01\uc774 \uba3c\uc800 \ub4e4 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774 \ubc29\ubc95\uc774 \ubaa8\ub4e0 \uace0\uac1d\ub4e4\uc5d0\uac8c \ud1b5\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n

\uad6c\ub9e4\uc640 \uc8fc\ubb38\uc561\uc744 \ub298\ub9ac\uae30 \uc704\ud55c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud55c\ub2e4\uace0 \uac00\uc815\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \uc774\ubbf8 \uc54c\uace0 \uc788\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c\ub294 \ud6a8\uacfc\uac00 \uc788\uc5b4\uc11c \ub9e4\ucd9c\uc774 \ub2e4\uc18c \uc0c1\uc2b9\ud560 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ucea0\ud398\uc778\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ub4e4\uc5b4\ubcf8 \uc801\uc774 \uc5c6\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c\ub294 \ud6a8\uacfc\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \uc54c\uc9c0 \ubabb\ud558\uae30 \ub54c\ubb38\uc5d0, \uad6c\ub9e4\ub97c \uace0\ub824\uc870\ucc28 \ud558\uc9c0 \uc54a\uace0 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n

\ud504\ub85c\ubaa8\uc158 \ucea0\ud398\uc778\uc740 \uad6c\ub9e4 \uc5ec\uc815\uc758 \ub9c8\uc9c0\ub9c9 \ub2e8\uacc4\uc5d0 \uc788\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c \ub300\ub2e8\ud788 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc0c8\ub85c\uc6b4 \uace0\uac1d\ub4e4\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\uc2dc\ud0a4\uace0 \uc0c1\ud488\uc5d0 \ub300\ud574 \ub354 \ub9ce\uc740 \uc815\ubcf4\ub97c \uc5bb\ub3c4\ub85d \uc720\ub3c4\ud558\uc5ec \uad6c\ub9e4\ub97c \ud558\uac8c \ub9cc\ub4e4\ub824\uace0 \ud55c\ub2e4\uba74, \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \uc801\uc808\ud55c \uc870\uce58\ub97c \ucde8\ud574\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uccab \ubc88\uc9f8 \ub2e8\uacc4\ub294 \uc778\uc9c0\ub3c4\ub97c \ud5a5\uc0c1\uc2dc\ud0a4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc774 \uac00\uc774\ub4dc\ub294 \uc0c8\ub85c\uc6b4 \uace0\uac1d\uc744 \ud655\ubcf4\ud560 \uc218 \uc788\ub294 \uc138 \uac00\uc9c0 \uac04\ub2e8\ud55c \ubc29\ubc95\uc744 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4. (\ub9c9\ub300\ud55c \uc608\uc0b0\uc774 \ud544\uc694\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4.)<\/p>\n

 <\/p>\n

\uc778\uc9c0<\/strong>(awareness) <\/strong>\uc804\ub7b5\uc744<\/strong> \uad6c\ucd95\ud558\ub294<\/strong> \ubc29\ubc95<\/strong><\/h3>\n

\uc138\uacc4 \uc720\uc218\uc758 \ube0c\ub79c\ub4dc\ub4e4\uc740 \uc778\uc9c0\ub3c4 \ud5a5\uc0c1 \ucea0\ud398\uc778\uc744 \uc0ac\uc6a9\ud558\uc5ec \uc2e0\uaddc \ubc0f \uc774\ud0c8 \uace0\uac1d\ub4e4\uc758 \uad00\uc2ec\uc744 \ubd88\ub7ec\uc77c\uc73c\ud0b5\ub2c8\ub2e4. \uc544\ub984\ub2e4\uc6b4 \uc774\ubbf8\uc9c0, \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ucf58\ud150\uce20, \uadf8\ub9ac\uace0 \uc720\uba85\uc778\ub4e4\uc774 \ub4f1\uc7a5\ud558\ub294 TV \uad11\uace0, \uc625\uc678 \uad11\uace0\ud310, \ube44\ub514\uc624 \ubc0f \ub514\uc9c0\ud138 \uad11\uace0\ub4e4\uc774 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \ub300\ud615 \ube0c\ub79c\ub4dc\ub4e4\ub9cc \uc778\uc9c0\ub3c4 \uc804\ub7b5\uc774 \ud544\uc694\ud55c \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uc2e0\uaddc \uace0\uac1d\ub4e4\uc744 \ud655\ubcf4\ud558\uace0 \uae30\uc874 \uace0\uac1d\ub4e4\uc758 \ub9c8\uc74c \uc18d\uc5d0\uc11c \ub192\uc740 \uc704\uce58\ub97c \ucc28\uc9c0\ud558\ub824\uba74, \ubaa8\ub4e0 \uaddc\ubaa8\uc758 \uae30\uc5c5\ub4e4\uc740 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub97c \uc6b0\uc120\uc801\uc778 \uacfc\uc81c\ub85c \uc0bc\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n

\uc77c\ubc18\uc801\uc778 \ubc95\uce59\uc740 \uc0c1\ud488\uc744 \ud314\uae30 \uc804\uc5d0 \uba3c\uc800 \ube0c\ub79c\ub4dc\ub97c \ud314\uc544\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n

\uc778\uc9c0\ub3c4 \uc804\ub7b5\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uac70\ub098 \ucc98\uc74c\ubd80\ud130 \uc2dc\uc791\ud558\uc2dc\ub824\uba74 \ud06c\ub9ac\ud14c\uc624\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1\uc744 \uc704\ud55c \ud035 \uac00\uc774\ub4dc:<\/a> \uc0c8\ub85c\uc6b4 \uace0\uac1d\ub4e4\uc744 \ube0c\ub79c\ub4dc\uc5d0 \ube60\uc838\ub4e4\uac8c \ub9cc\ub4dc\ub294 3\uac00\uc9c0 \ubc29\ubc95<\/a>\uc744 \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624. \uac00\uc774\ub4dc\uc758 \uc8fc\uc694 \ub0b4\uc6a9\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

1. \ube0c\ub79c\ub4dc \uac00\uce58 \uc218\ub9bd<\/h4>\n

\ud06c\ub9ac\ud14c\uc624\uac00 \ucd5c\uadfc 1,000\uc5ec \uba85\uc758 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc744 \ub300\uc0c1\uc73c\ub85c \uc2e4\uc2dc\ud55c \u201c\uad6c\ub9e4\ub97c \ud558\ub294 \uc774\uc720(Why We Buy)\u201d \uc124\ubb38\uc870\uc0ac\uc5d0 \ub530\ub974\uba74, \uc808\ubc18 \uc774\uc0c1\uc758 \ubbf8\uad6d \uc18c\ube44\uc790\ub4e4\uc740 \ube0c\ub79c\ub4dc \uac00\uce58\uc5d0 \uae30\ubc18\ud574 \uc0c1\ud488\uc744 \uad6c\ub9e4(\ub610\ub294 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uae30\ub85c \uacb0\uc815)\ud55c \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4. \uc751\ub2f5\uc790 6\uba85 \uc911 1\uba85\uc740 \uc120\ud638\ud558\ub358 \ube0c\ub79c\ub4dc\uc758 \uac00\uce58\uac00 \uc790\uc2e0\uc758 \uac00\uce58\uc640 \ubd80\ud569\ud558\uc9c0 \uc54a\uc544 \ub354 \uc774\uc0c1 \uad6c\ub9e4\ub97c \ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \ub9d0\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\ubaa8\ub4e0 \ube0c\ub79c\ub4dc\ub294 \ubbf8\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uac83\uc744 \uc870\uae08\uc529 \uc804\ubd80 \ud55c\ub2e4\ub294 \uac83\uc774 \uc88b\uc740 \uc0dd\uac01\uc778 \ub4ef \ud558\uc9c0\ub9cc, \ucd5c\uace0\uc758 \ud575\uc2ec \uac00\uce58\ub294 \ucd5c\ub300\ud55c \uad6c\uccb4\uc801\uc73c\ub85c \ud45c\ud604\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4. \ubaa8\ub4e0 \uac83\uc774 \ubbf8\uc158\uc774 \ub418\uc5b4\uc11c\ub294 \uc548\ub429\ub2c8\ub2e4. \ud55c \uac00\uc9c0\ub97c \uc544\uc8fc \uc798 \ud558\ub294 \uac83\uc774 \ub354 \uc88b\uc2b5\ub2c8\ub2e4.<\/p>\n

2. \ucd5c\uace0\uc758 \uace0\uac1d\uc774 \uc788\ub294 \ucc44\ub110\uc5d0 \uc9d1\uc911<\/h4>\n

 <\/p>\n

\"Which<\/p>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \uace0\uac1d\ub4e4\uc740 \ub9ce\uc740 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud569\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc778\uc9c0\ub3c4 \uc804\ub7b5\uc758 \ucd08\uc810\uc744 \uc5b4\ub5bb\uac8c \uc720\uc9c0\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n

\uac00\uc7a5 \ub9ce\uc774 \ub610 \ubc18\ubcf5\uc801\uc73c\ub85c \uad6c\ub9e4\ud558\uba70 \ub370\uc774\ud130\ubca0\uc774\uc2a4\uc5d0\uc11c \uac00\uc7a5 \ucda9\uc131\uc2a4\ub7ec\uc6b4 \uace0\uac1d\uc73c\ub85c \uc5ec\uaca8\uc9c0\ub294 \uace0\uac00\uce58 \uace0\uac1d\ub4e4\uc744 \uc0b4\ud3b4\ubd10\uc57c \ud569\ub2c8\ub2e4. \ubc1c\uacac\ub41c \ud2b9\uc131\uc744 \uae30\ubc18\uc73c\ub85c \uc790\uc0ac \ube0c\ub79c\ub4dc\ub97c \ubc1c\uacac\ud574\uc8fc\uae38 \uc6d0\ud558\ub294 \uc774\uc0c1\uc801\uc778 \uace0\uac1d\uc0c1\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub7ec\ud55c \uace0\uac1d\uc744 \ud0c0\uac8c\ud305\ud560 \uc218 \uc788\ub294 \ucc44\ub110\ub85c \uac11\ub2c8\ub2e4.<\/p>\n

\ubaa8\ub4e0 \uace0\uac1d\uc744 \ud0c0\uac8c\ud305\ud558\ub294 \uac83\uacfc \ube44\uc988\ub2c8\uc2a4\ub97c \uc131\uc7a5\uc2dc\ucf1c \uc904 \uace0\uac1d\ub4e4\uc5d0\ub9cc \uc9d1\uc911\ud558\ub294 \uac83\uc5d0\ub294 \ucc28\uc774\uac00 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3. \ube0c\ub79c\ub4dc \uc639\ud638\uc790 \ucc3e\uae30<\/h4>\n

Nielsen\uc758 Global Trust in Advertising \uc124\ubb38\uc870\uc0ac<\/a>\uc5d0 \ub530\ub974\uba74, 92%\uc758 \uc18c\ube44\uc790\ub4e4\uc740 \uad11\uace0\ubcf4\ub2e4 \uce5c\uad6c\ub098 \uc0ac\ub791\ud558\ub294 \uc0ac\ub78c\uc758 \ub9d0\uc744 \ub354 \uc2e0\ub8b0\ud558\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\ube0c\ub79c\ub4dc \uc778\uc9c0\ub97c \uc704\ud55c \uc720\ub8cc \ub9e4\uccb4 \uc804\ub7b5\uacfc \uc785\uc18c\ubb38\uc774 \uacb0\ud569\ub418\uba74, \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc\ub97c \ucc3e\uc544\uc11c \uae30\uc5b5\ud558\ub294 \uc644\ubcbd\ud55c \uc2dc\ub098\ub9ac\uc624\uac00 \uad6c\ucd95\ub429\ub2c8\ub2e4.<\/p>\n

SNS \ub355\ubd84\uc5d0, \uc790\uc2e0\uc758 \ud314\ub85c\uc6cc\ub4e4\uc5d0\uac8c \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \ucd94\ucc9c\ud558\uace0 \uc788\ub294 \uc0ac\ub78c\ub4e4\uc744 \uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uace0\uac1d\ub4e4\uc744 \uc778\uac8c\uc774\uc9c0\uc2dc\ud0a4\uace0 \uc774\ub4e4\uc758 \ubaa9\uc18c\ub9ac\ub97c \ube0c\ub79c\ub4dc \uc0ac\uc6a9 \uacbd\ud5d8\ub2f4\uc73c\ub85c \uc0ac\uc6a9\ud558\uc2ed\uc2dc\uc624. (\ubb3c\ub860 \ud5c8\ub77d\uc744 \ubc1b\uace0 \ub9d0\uc785\ub2c8\ub2e4.)<\/p>\n

\uc704\uc758 \ud301\uc5d0 \ub300\ud55c \uc790\uc138\ud55c \ub0b4\uc6a9\uacfc \ub2e8\uacc4\ubcc4 \uc548\ub0b4\ub97c \uc6d0\ud558\uc2dc\uba74, \ud06c\ub9ac\ud14c\uc624\uc758 \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1\uc744 \uc704\ud55c \ud035 \uac00\uc774\ub4dc<\/a>\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  \ube44\uc988\ub2c8\uc2a4\uac00 \uc6d0\ud558\ub294 \uac83\ub9cc\ud07c \ube60\ub974\uac8c \uc131\uc7a5\ud558\uc9c0 \uc54a\uace0 \uc788\ub2e4\uba74,\u00a0 \ud504\ub85c\ubaa8\uc158 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud574\uc57c \ud558\ub098\ub77c\ub294 \uc0dd\uac01\uc774 \uba3c\uc800 \ub4e4 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774 \ubc29\ubc95\uc774 \ubaa8\ub4e0 \uace0\uac1d\ub4e4\uc5d0\uac8c \ud1b5\ud558\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \uad6c\ub9e4\uc640 \uc8fc\ubb38\uc561\uc744 \ub298\ub9ac\uae30 \uc704\ud55c \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud55c\ub2e4\uace0 \uac00\uc815\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \uc774\ubbf8 \uc54c\uace0 \uc788\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c\ub294 \ud6a8\uacfc\uac00 \uc788\uc5b4\uc11c \ub9e4\ucd9c\uc774 \ub2e4\uc18c \uc0c1\uc2b9\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774\ub7ec\ud55c \ucea0\ud398\uc778\uc740 \ube0c\ub79c\ub4dc\uc5d0 \ub300\ud574 \ub4e4\uc5b4\ubcf8 \uc801\uc774 \uc5c6\ub294 \uace0\uac1d\ub4e4\uc5d0\uac8c\ub294 \ud6a8\uacfc\uac00 \uc5c6\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 […]<\/p>\n","protected":false},"author":55,"featured_media":10672,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[466,173],"coauthors":[],"class_list":{"0":"post-10667","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ad-tech","8":"category-commerce-media"},"acf":{"stae_popup_enable":false,"hide_featured_image":false,"has_download":false,"has_embed":false,"podcast_audio_length":""},"yoast_head":"\n[\ud035 \uac00\uc774\ub4dc] \uc778\uc9c0\ub3c4\ub97c \uad6c\ucd95\ud558\uace0 \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc5d0 \ube60\uc838\ub4e4\uac8c \ub9cc\ub4dc\ub294 3\uac00\uc9c0 \ubc29\ubc95 | KR - Criteo<\/title>\n<meta name=\"description\" content=\"Learn three simple ways to build brand awareness and make your brand irresistible to new customers. 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