{"id":10699,"date":"2019-08-12T15:14:33","date_gmt":"2019-08-12T15:14:33","guid":{"rendered":"http:\/\/www.criteo.com\/kr\/insights\/holiday-trends-2019\/"},"modified":"2022-09-02T15:42:37","modified_gmt":"2022-09-02T15:42:37","slug":"%ec%97%b0%eb%a7%90-%ec%97%b0%ec%8b%9c-2019","status":"publish","type":"post","link":"https:\/\/www.criteo.com\/kr\/blog\/%ec%97%b0%eb%a7%90-%ec%97%b0%ec%8b%9c-2019\/","title":{"rendered":"2019\ub144 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \uc804\ub9dd: \uace0\uac1d \uacbd\ud5d8\uc774 \uadf8 \uc5b4\ub290 \ub54c\ubcf4\ub2e4 \uc911\uc694\ud55c \uc774\uc720"},"content":{"rendered":"

 <\/p>\n

2019\ub144 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\uc11c \ud655\uc2e4\ud558\uac8c \uc608\uce21\ud560 \uc218 \uc788\ub294 \ud55c\uac00\uc9c0\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc1fc\ud551\uc744 \ud560 \uac83\uc774\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\uac83\ub3c4 \uc544\uc8fc \ub9ce\uc774. \ube0c\ub79c\ub4dc\ub098 \ub9ac\ud14c\uc77c\ub7ec\ub77c\uba74 \uc5f0\ub9d0\uc774 \uc0c8\ub85c\uc6b4 \ub9e4\ucd9c\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ub300\ud574 \uc0dd\uac01\ud558\uae30 \uc2dc\uc791\ud574\uc57c \ud558\ub294 \ucd5c\uace0\uc758 \uc2dc\uae30\ub77c\ub294 \uc0ac\uc2e4\uc744 \uc54c \uac83\uc785\ub2c8\ub2e4.<\/p>\n

<\/p>\n

\uc9c0\ub09c\ud574\uc758 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \ud2b8\ub80c\ub4dc\ub97c \ubd84\uc11d\ud574\ubcf8 \uacb0\uacfc, \uc18c\ube44\uc790\ub4e4\uc758 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551\uc774 \uc810\uc810 \ub354 \ube68\ub77c\uc9c0\uace0 \uc788\uc74c\uc744 \ubc1c\uacac\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 10\uc6d4\uc5d0\ub294 \uc99d\uac00\uc138\uac00 \ub450\ub4dc\ub7ec\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc77c\ubd80\ub294 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub4e4\uc774 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\ubcf4\ub2e4 \uc77c\ucc0d \ud560\uc778 \ud589\uc0ac\ub97c \uc9c4\ud589\ud588\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc774\ub294 \ud6a8\uacfc\uac00 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. Amazon Prime Day\uc5d0\uc11c \ubcfc \uc218 \uc788\ub4ef\uc774, \ub51c\uc774 \uc788\ub294 \uacf3\uc5d0\ub294 \uad6c\ub9e4\ub97c \ud558\ub824\ub294 \uc0ac\ub78c\ub4e4\uc774 \ubab0\ub9ac\uae30 \ub9c8\ub828\uc785\ub2c8\ub2e4.<\/p>\n

\uadf8\ub7ec\ub098 \uc62c\ud574 2019\ub144 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \uc804\ub9dd\uc5d0\uc11c\ub294 \ub2e4\ub978 \uc9c8\ubb38\uc744 \ud558\uace0 \uc2f6\uc5c8\uc2b5\ub2c8\ub2e4. \ud06c\ub9ac\uc2a4\ub9c8\uc2a4\uac00 \uc9c0\ub09c \ud6c4<\/em>\uc5d0\ub3c4 \uace0\uac1d\uc774 \ub2e4\uc2dc \uad6c\ub9e4\ud558\uace0 \uc2f6\uac8c \ub9cc\ub4dc\ub294 \uac83\uc740 \ubb34\uc5c7\uc778\uac00? \ud06c\ub9ac\ud14c\uc624\uc758 \uc0c8\ub85c\uc6b4 \ubcf4\uace0\uc11c\ub294 \uadf8 \ub2f5\uc744 \uc54c\ub824\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n

\"2019<\/a><\/p>\n

 <\/p>\n

\uc6d0\ud558\ub294 \ubaa8\ub4e0 \uac83\uc744 \ub354 \ube68\ub9ac, \ub354 \ub0ae\uc740 \uac00\uaca9\uc5d0 \ubc1b\uc544\ubcfc \uc218 \uc788\ub294 \uc138\uc0c1\uc5d0\uc11c, \uace0\uac1d\uc774 \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uc758 \uc5ec\uc6b4\uc774 \uac00\uc2e0 \ud6c4\uc5d0\ub3c4 \ube0c\ub79c\ub4dc\ub97c \uae30\uc5b5\ud560 \uc218 \uc788\ub3c4\ub85d \ub9cc\ub4e4\ub824\uba74 \uc5b4\ub5bb\uac8c \ud574\uc57c \ud560\uae4c\uc694?<\/p>\n

\uadf8 \ub2f5\uc744 \uc54c\uc544\ub0b4\uae30 \uc704\ud574 \ud06c\ub9ac\ud14c\uc624\ub294 \ub9ce\uc740 \uc870\uc0ac\ub97c \ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc218\ucc9c \uba85\uc758 \uc18c\ube44\uc790\ub4e4\uacfc \uc218\ubc31 \uba85\uc758 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \ud640\ub9ac\ub370\uc774 \ud560\uc778\uc774 \ub05d\ub09c \ud6c4\uc5d0\ub3c4 \uc7ac\uad6c\ub9e4\ub97c \ud558\ub3c4\ub85d \ub9cc\ub4e4\ub824\uba74 \ubb34\uc5c7\uc774 \ud544\uc694\ud560\uae4c \uc9c8\ubb38\uc744 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\uc870\uc0ac \uacb0\uacfc \ubc1d\ud600\uc9c4 \uc138 \uac00\uc9c0 \uc0ac\ud56d\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

1. <\/strong>\ube14\ub799<\/strong> \ud504\ub77c\uc774\ub370\uc774\ub294<\/strong> \uc720\ub7fd\uc5d0\uc11c<\/strong> \ud06c\uac8c<\/strong> \uc131\uc7a5\uc744<\/strong> \ud588\uc2b5\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

2018\ub144 \ud06c\ub9ac\ud14c\uc624\uc758 \ub370\uc774\ud130\ub97c \ubcf4\uba74 \uc720\ub7fd\/\uc911\ub3d9\/\uc544\ud504\ub9ac\uce74(EMEA) \uc9c0\uc5ed\uc5d0\uc11c \ube14\ub799 \ud504\ub77c\uc774\ub370\uc774\uac00 \uc5bc\ub9c8\ub098 \uc131\uc7a5\ud588\ub294\uc9c0 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc720\ub7fd\uc758 \uad6d\uac00\ub4e4\uc740 \ucd94\uc218\uac10\uc0ac\uc808\uc744 \uc9c0\ub0b4\uc9c0 \uc54a\uc9c0\ub9cc, \uc774 \uc9c0\uc5ed \uc804\ubc18\uc5d0\uc11c \ud655\uc2e4\ud558\uac8c \ud310\ub9e4\uac00 \ub298\uc5c8\uace0 \ub9ac\ud14c\uc77c\ub7ec\uc640 \ube0c\ub79c\ub4dc\ub4e4\uc758 \ud2b8\ub798\ud53d\uacfc \ub9e4\ucd9c\uc774 \ub300\ud3ed \uc99d\uac00\ud588\uc74c\uc744 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ube14\ub799<\/p>\n

\ube14\ub799 \ud504\ub77c\uc774\ub370\uc774 \uc218\uc900\uc740 \uc544\ub2c8\uc9c0\ub9cc \uc0ac\uc774\ubc84 \uba3c\ub370\uc774\uc5d0\ub3c4 \ud2b8\ub798\ud53d\uacfc \ub9e4\ucd9c\uc774 \uae09\uc99d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\ube14\ub799<\/p>\n

\uad6d\uac00\uc5d0 \uc0c1\uad00\uc5c6\uc774 \uace0\uac1d\ub4e4\uc740 \ub208\uc5d0 \ub744\ub294 \uc2dc\uc988\ub110 \ub51c\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc774\ub294 \ub4ef\ud569\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \ud6cc\ub96d\ud55c \uacbd\ud5d8\uc774 \uc5b4\ub5bb\uac8c \uc2e4\uc9c8\uc801\uc73c\ub85c \uace0\uac1d\ub4e4\uc758 \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294\uc9c0 \uc790\uc138\ud788 \ubd84\uc11d\uc744 \ud574\ubd05\ub2c8\ub2e4.<\/p>\n

2. <\/strong>\uace0\uac1d<\/strong> \uc11c\ube44\uc2a4\ub294<\/strong> \uad6c\ub9e4\ub97c<\/strong> \uace0\ub824\ud558\ub294\ub370<\/strong> \ud575\uc2ec\uc801\uc778<\/strong> \uc694\uc18c\uc785\ub2c8\ub2e4<\/strong>.<\/strong><\/h3>\n

\uace0\uac1d \uc5ec\uc815\uc758 \ubaa8\ub4e0 \ub2e8\uacc4\uc5d0\uc11c \ud6cc\ub96d\ud55c \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \uc774\ubc88 \ud06c\ub9ac\uc2a4\ub9c8\uc2a4 \uc2dc\uc98c\uc5d0 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uace0 \ud2b8\ub798\ud53d\uacfc \ub9e4\ucd9c\uc744 \ud5a5\uc0c1\uc2dc\ud0ac \uc218 \uc788\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uace0\uac1d\uc758 \uad00\uc2ec\uc744 \ub04c\uc740 \ud6c4, \uc5b4\ub5bb\uac8c \uace0\uac1d\ub4e4\uc5d0\uac8c \uc0c1\ud488\uc744 \ud3c9\uac00\ud558\ub294\ub370 \ud544\uc694\ud55c \uc815\ubcf4\ub97c \ubaa8\ub450 \uc81c\uacf5\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n

\uace0\ub824(consideration) \ucea0\ud398\uc778\uc5d0 \ub300\ud55c \ub9c8\ucf00\ud130\ub4e4\uc5d0 \ub300\ud55c \uc0dd\uac01\uacfc \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc744 \uc2dc\ub3c4\ud574\ubcfc \ub54c \uace0\uac1d\ub4e4\uc774 \uac00\uc7a5 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uac83\ub4e4\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uace0\uac1d<\/p>\n

\ub9c8\ucf00\ud130\ub4e4\uc740 \uc7a0\uc7ac \uace0\uac1d\ub4e4\uc5d0\uac8c \ub2e4\uac00\uac00\uae30 \uc704\ud574 \ub2e4\ucc28\uc6d0\uc801\uc778 \uc811\uadfc\ubc29\uc2dd\uc744 \ucde8\ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uace0\uac1d \uc11c\ube44\uc2a4\ub294 \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ud655\ubcf4\ud558\ub294\ub370 \uc5ec\uc804\ud788 \ud575\uc2ec\uc801\uc778 \uc694\uc18c\uc785\ub2c8\ub2e4. \uace0\uac1d\uc5d0\uac8c \uc0c1\ud488\uc5d0 \ub300\ud574 \uc124\uba85\uc744 \ud574\uc8fc\uac70\ub098 \ub3c4\uc6c0\uc774 \ud544\uc694\ud560 \ub54c \ub3c4\uc6c0\uc744 \uc904 \uc218 \uc788\ub294 \ub204\uad70\uac00\uac00 \uc788\ub294\uc9c0\uac00 \uad6c\ub9e4 \uc5ec\ubd80\ub97c \ud310\uac00\ub984\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n

3. \uace0\uac1d \uacbd\ud5d8\uc740 \uc804\uccb4 \ud37c\ub110\uc5d0 \uac78\uccd0\uc9c0\uba70, \uadf8 \uc911\uc694\uc131\uc740 \ud55c\ud574 \ub3d9\uc548 \uc9c0\uc18d\ub429\ub2c8\ub2e4.<\/strong><\/h3>\n

\ud06c\ub9ac\ud14c\uc624\uc758 \uc870\uc0ac\uc5d0 \ub530\ub974\uba74 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc5ec\uc804\ud788 \uace0\uac1d\ub4e4\uc774 \ub2e4\uc74c\uc5d0 \uc0ac\uc6a9\ud560 \ucc44\ub110\uc744 \ud30c\uc545\ud558\uae30 \uc704\ud574 \ub9ce\uc740 \ub178\ub825\uc744 \uae30\uc6b8\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ub9ce\uc740 \ub9c8\ucf00\ud130\ub4e4\uc740 \uc18c\uc15c\uc5d0\uc11c \uac80\uc0c9, \uc720\ub8cc \ub514\uc2a4\ud50c\ub808\uc774\uc5d0 \uc774\ub974\uae30\uae4c\uc9c0 \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc804\ud658 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 \ub2f9\uc5f0\ud55c \uc77c\uc785\ub2c8\ub2e4. \ud06c\ub9ac\ud14c\uc624\uc758 \uc870\uc0ac \uacb0\uacfc\ub3c4 \uc18c\ube44\uc790\ub4e4\uc774 \ub2e4\uc591\ud55c \ucc44\ub110\uc744 \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \uc0c1\ud488\uc744 \ubc1c\uacac\ud558\uace0 \uc788\ub294 \uac83\uc73c\ub85c \ub098\ud0c0\ub0ac\uc2b5\ub2c8\ub2e4.<\/p>\n

\"\uace0\uac1d<\/p>\n

\ud640\ub9ac\ub370\uc774\uc5d0\ub294 \ub2f9\uc5f0\ud788 \ub9e4\ucd9c\uc774 \uc99d\uac00\ud560 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 4\ubd84\uae30 \uc1fc\ud551 \uc2dc\uc98c\uc774 \ub05d\ub09c \ud6c4\uc5d0\ub3c4 \uace0\uac1d\uc744 \ub2e4\uc2dc \ub3cc\uc544\uc624\uac8c \ub9cc\ub4e4\ub824\uba74, \ubaa8\ub4e0 \ucc44\ub110\uc5d0\uc11c \uc758\ubbf8\uc788\ub294 \ucd08\uad00\ub828 \uacbd\ud5d8\uc744 \uc0dd\uc131\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc774\ub294 \uc774\ucee4\uba38\uc2a4 \uc0ac\uc774\ud2b8, \uad6c\uccb4\uc801\uc73c\ub85c\ub294 \uc0c1\ud488 \ud398\uc774\ub97c \ucd5c\uc801\ud654\ud558\ub294 \uac83\ucc98\ub7fc \ub208\uc5d0 \ubcf4\uc774\ub294 \uac83 \uc774\uc678\uc5d0\ub3c4, \ub9e4\uc7a5 \uc9c1\uc6d0\uc758 \uace0\uac1d \uc751\ub300 \ubc29\ubc95, \ube44\uc988\ub2c8\uc2a4\uc758 \ubaa8\ub4e0 \uce21\uba74\uc5d0\uc11c \ube0c\ub79c\ub4dc \uac00\uce58\ub97c \ud45c\ucd9c\ud558\ub294 \uac83 \ub4f1 \ub208\uc5d0 \uc798 \ubcf4\uc774\uc9c0 \uc54a\ub294 \uac83\uc5d0\ub3c4 \uc2e0\uacbd\uc744 \uc368\uc57c \ud55c\ub2e4\ub294 \ub9d0\uc785\ub2c8\ub2e4.<\/p>\n

\ud6cc\ub96d\ud55c \uc0c1\ud488\uacfc \ud6cc\ub96d\ud55c \uace0\uac1d \uacbd\ud5d8\uc774 \uacb0\ud569\ub418\uba74, \uae30\uc5b5\uc5d0 \uc624\ub798 \ub0a8\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ubc14\ub85c \uadf8\ub7ec\ud55c \uacbd\ud5d8\uc774 \uace0\uac1d\ub4e4\ub85c \ud558\uc5ec\uae08 \ub2e4\uc2dc \ucc3e\uc544\uc624\ub3c4\ub85d \ub9cc\ub4ed\ub2c8\ub2e4.<\/p>\n

\ubc14\ub85c \ud65c\uc6a9\ud574\ubcfc \uc218 \uc788\ub294 \ud301\uacfc \uae30\ubc95\uc774 \ud3ec\ud568\ub41c \ubcf4\uace0\uc11c \uc804\ubb38\uc744 \ud655\uc778\ud558\uc2dc\ub824\uba74, 2019\ub144 \ud640\ub9ac\ub370\uc774 \uc1fc\ud551 \uc804\ub9dd \ubcf4\uace0\uc11c(\ubbf8\uad6d)\ub098 2019\ub144 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c \uc1fc\ud551 \uc804\ub9dd \ubcf4\uace0\uc11c(EMEA)\ub97c \ub2e4\uc6b4\ub85c\ub4dc\ud558\uc2ed\uc2dc\uc624.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  2019\ub144 \ud640\ub9ac\ub370\uc774 \uc2dc\uc98c\uc5d0\uc11c \ud655\uc2e4\ud558\uac8c \uc608\uce21\ud560 \uc218 \uc788\ub294 \ud55c\uac00\uc9c0\ub294 \uc0ac\ub78c\ub4e4\uc774 \uc1fc\ud551\uc744 \ud560 \uac83\uc774\ub77c\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\uac83\ub3c4 \uc544\uc8fc \ub9ce\uc774. \ube0c\ub79c\ub4dc\ub098 \ub9ac\ud14c\uc77c\ub7ec\ub77c\uba74 \uc5f0\ub9d0\uc774 \uc0c8\ub85c\uc6b4 \ub9e4\ucd9c\uacfc \ub9c8\ucf00\ud305 \uc804\ub7b5\uc5d0 \ub300\ud574 \uc0dd\uac01\ud558\uae30 \uc2dc\uc791\ud574\uc57c \ud558\ub294 \ucd5c\uace0\uc758 \uc2dc\uae30\ub77c\ub294 \uc0ac\uc2e4\uc744 \uc54c 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